Xponential Fitness, Inc. is a franchisor of boutique health and wellness businesses. Founded in 2017 and headquartered in Irvine, California, the company develops and supports specialized fitness concepts that operate through franchised studios and licensed locations.
Its portfolio has included Club Pilates, CycleBar, StretchLab, YogaSix, Pure Barre, AKT, Rumble, STRIDE Fitness and BFT, which offer services such as Pilates, indoor cycling, assisted stretching, yoga, barre, dance-based workouts, boxing-inspired training and group fitness. The company has also expanded into wellness services through the Lindora brand, which focuses on medically guided weight management and related health programs.
Xponential provides franchisees with brand development, studio design and construction support, training, marketing, technology and operational resources. Its network serves customers in the United States and a growing number of international markets. Mark King has served as the company’s chief executive officer, following the departure of founder Anthony Geisler from the role.
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