NASDAQ:ZBRA Zebra Technologies (ZBRA) Stock Price, News & Analysis $384.15 -2.30 (-0.60%) Closing price 10/26/2026 04:00 PM EasternExtended Trading$384.58 +0.44 (+0.11%) As of 06:45 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Zebra Technologies Stock (NASDAQ:ZBRA) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Zebra Technologies alerts:Sign Up Key Stats Today's Range$383.23▼$391.0750-Day Range$341.18▼$391.0052-Week Range$199.05▼$392.78Volume478,869 shsAverage Volume450,591 shsMarket Capitalization$18.30 billionP/E Ratio35.15Dividend YieldN/APrice Target$385.83Consensus RatingModerate Buy Company Overview Zebra Technologies Corp. (NASDAQ: ZBRA) develops technologies that help businesses identify, track and manage assets, inventory and operational processes. Its solutions are used by organizations in retail, manufacturing, transportation and logistics, healthcare, government and other industries to improve visibility and productivity across their operations. The company’s portfolio includes barcode and label printers, barcode scanners, mobile computers, radio-frequency identification (RFID) readers and tags, machine-vision systems, fixed industrial scanners and related software. Zebra also provides enterprise asset-intelligence platforms, workflow and inventory-management software, supplies, maintenance and professional services that support the deployment and management of its hardware and technology solutions. Zebra traces its origins to 1969 and has expanded through product development and acquisitions, including its 2014 acquisition of Motorola Solutions’ Enterprise business. The company serves customers through a global sales and distribution network, with solutions designed for use across a range of geographies and operating environments.AI Generated. May Contain Errors. Read More Zebra Technologies Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks70th Percentile Overall ScoreZBRA MarketRank™: 3.509409474365 of 5 starsZebra Technologies scored higher than 70% of companies evaluated by MarketBeat, and ranked 199th out of 591 stocks in the technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion2.4 / 5Analyst RatingModerate Buy Consensus RatingZebra Technologies has received a consensus rating of Moderate Buy. The company's average rating score is 2.69, and is based on no strong buy ratings, 9 buy ratings, 4 hold ratings, and no sell ratings.Upside/DownsideThe consensus price target for Zebra Technologies is close to its current price, suggesting limited near-term upside or downside.Amount of Analyst CoverageZebra Technologies has been the subject of 10 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Zebra Technologies' stock forecast and price target. Earnings and Valuation1.9 / 5Proj. Earnings Growth7.69% Earnings GrowthEarnings for Zebra Technologies are expected to grow by 7.69% in the coming year, from $18.07 to $19.46 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Zebra Technologies is 35.15, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 25.89.Price to Earnings Ratio vs. SectorThe P/E ratio of Zebra Technologies is 35.15, which means that it is trading at a less expensive P/E ratio than the Technology sector average P/E ratio of about 41.50.Price to Book Value per Share RatioZebra Technologies has a P/B Ratio of 5.31. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.Read more about Zebra Technologies' valuation and earnings. Short Interest5.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted3.08% of the float of Zebra Technologies has been sold short.Short Interest Ratio / Days to CoverZebra Technologies has a short interest ratio ("days to cover") of 3.27, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Zebra Technologies has recently decreased by 12.13%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldZebra Technologies does not currently pay a dividend.Dividend GrowthZebra Technologies does not have a long track record of dividend growth. News and Social Media3.6 / 5News Sentiment0.74 News SentimentZebra Technologies has a news sentiment score of 0.74. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.60 average news sentiment score of Technology companies.News Coverage This WeekMarketBeat has tracked 12 news articles for Zebra Technologies this week, compared to 5 articles on an average week.Search InterestOnly 6 people have searched for ZBRA on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.MarketBeat Follows10 people have added Zebra Technologies to their MarketBeat watchlist in the last 30 days. This is an increase of 400% compared to the previous 30 days. Company Ownership1.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Zebra Technologies insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,502,040.00 in company stock.Percentage Held by Insiders0.91% of the stock of Zebra Technologies is held by insiders.Percentage Held by Institutions91.03% of the stock of Zebra Technologies is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Zebra Technologies' insider trading history. Receive ZBRA Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Zebra Technologies and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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ZBRA Stock News HeadlinesZebra Technologies (NASDAQ:ZBRA) Stock Rating Cut to Buy at Wall Street ZenOctober 25 at 1:07 AM | americanbankingnews.comZebra Technologies Corporation (NASDAQ:ZBRA) Stock Has Average Price Target of $385.83October 21, 2026 | americanbankingnews.comWould Anthropic IPO Burst the Bubble?The biggest IPO in history is likely just weeks away… Anthropic, the company behind Claude AI, is rumoured to be lining up a Nasdaq debut before Thanksgiving… at a valuation of up to $2 trillion. But here’s what nobody’s talking about… A raise of about $100 billion doesn’t just make headlines. It puts an enormous spotlight on the AI industry. And as investors rush to find the next big opportunity in artificial intelligence, some of the most interesting plays may be hiding outside traditional AI stocks.October 27 at 1:00 AM | Crypto 101 Media (Ad)The Critical Role of Zebra Technologies (ZBRA) in Enterprise AutomationOctober 19, 2026 | insidermonkey.comThe Critical Role of Zebra Technologies (ZBRA) in Enterprise AutomationOctober 19, 2026 | finance.yahoo.comZebra Technologies (NASDAQ:ZBRA) Upgraded at Wall Street ZenOctober 17, 2026 | americanbankingnews.comZebra Technologies Q3 2026 earnings: What to expectOctober 16, 2026 | msn.comZebra Technologies: Recovery Is Clear, But Valuation Leaves Little Room For ErrorOctober 14, 2026 | seekingalpha.comSee More Headlines ZBRA Stock Analysis - Frequently Asked Questions How have ZBRA shares performed this year? Zebra Technologies' stock was trading at $242.82 on January 1st, 2026. Since then, ZBRA shares have increased by 58.2% and is now trading at $384.15. How were Zebra Technologies' earnings last quarter? Zebra Technologies Corporation (NASDAQ:ZBRA) released its quarterly earnings results on Tuesday, August, 4th. The industrial products company reported $6.35 earnings per share for the quarter, topping analysts' consensus estimates of $4.36 by $1.99. Zebra Technologies's revenue for the quarter was up 20.4% on a year-over-year basis. Read the conference call transcript. How will Zebra Technologies' stock buyback program work? Zebra Technologies' board approved a stock buyback plan on Tuesday, August 5th 2025, which permits the company to repurchase $250 million in shares, according to EventVestor. This means that the company could purchase up to 1.4% of its stock through open market purchases. Stock buyback plans are usually an indication that the company's management believes its shares are undervalued. Does Zebra Technologies have any subsidiaries? Zebra Technologies subsidiaries include Profitect, and Xplore. Who are Zebra Technologies' major shareholders? Zebra Technologies' top institutional shareholders include Robeco Institutional Asset Management B.V. (0.54%), Deroy & Devereaux Private Investment Counsel Inc. (0.21%), Norris Perne & French LLP MI (0.11%) and Washington Trust Advisors Inc. (0.09%). Insiders that own company stock include Anders Gustafsson, Cristen L Kogl, Bill Burns, Nathan Andrew Winters, Jeffrey F Schmitz, Robert John Armstrong Jr, Robert John Armstrong Jr, Janice M Roberts, Colleen M O'sullivan, Michael Cho, Linda Connly, Loizides Melissa Luff and Satish Dhanasekaran. View institutional ownership trends. How do I buy shares of Zebra Technologies? Shares of ZBRA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Zebra Technologies own? Based on aggregate information from My MarketBeat watchlists, some other companies that Zebra Technologies investors own include NVIDIA (NVDA), Tesla (TSLA), Salesforce (CRM), PayPal (PYPL), Block (XYZ), Trade Desk (TTD) and Shopify (SHOP). Company Calendar Last Earnings8/04/2026Today10/27/2026Next Earnings (Estimated)11/03/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (4m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 ZBRA's financial health is in the Green zone, according to TradeSmith. ZBRA has been in this zone for over 4 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorTechnology Industry Electronic Equipment, Instruments & Components Sub-IndustryElectronic Equipment & Instruments Current SymbolNASDAQ:ZBRA CIK877212 Webwww.zebra.com Phone(847) 634-6700Fax847-913-8766Employees10,700Year Founded1969Price Target and Rating Average Price Target for Zebra Technologies$385.83 High Price Target$455.00 Low Price Target$310.00 Potential Upside/Downside+0.4%Consensus RatingModerate Buy Rating Score (0-4)2.69 Research Coverage13 Analysts Profitability EPS (Trailing Twelve Months)$10.93 Trailing P/E Ratio35.15 Forward P/E Ratio21.26 P/E GrowthN/ANet Income$419 million Net Margins9.22% Pretax Margin12.13% Return on Equity22.29% Return on Assets9.46% Debt Debt-to-Equity Ratio0.14 Current Ratio0.52 Quick Ratio0.33 Sales & Book Value Annual Sales$5.40 billion Price / Sales3.39 Cash Flow$17.67 per share Price / Cash Flow21.74 Book Value$72.35 per share Price / Book5.31Miscellaneous Outstanding Shares47,630,000Free Float47,200,000Market Cap$18.30 billion OptionableOptionable Beta1.58 Social Links Don't Wait for the OpenAI IPOThe AI wave will soon hit public markets with Anthropic and OpenAI set to go public later this year. However, you don't have to wait to invest. This report shows seven AI stocks that you can buy today while the big model providers get ready to go public.Get This Free Report This page (NASDAQ:ZBRA) was last updated on 10/26/2026 by MarketBeat.com Staff. From Our Partners80 Days Until America's Rare Earth Supply Chain ShiftChina controls more than 90% of global rare earth alloy production, leverage it is using to restrict exports t...The Tomorrow Investor | SponsoredThe investigation Porter spent tens of thousands to documentPorter Stansberry flew the Porter and Co. team 3,300 miles to Dublin to investigate a 17-year investing experi...Porter & Company | SponsoredMy next big call (under $1)17,556% on KDA. 3,900% on PRE. 2,650% on OCEAN. 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