NASDAQ:ZBRA Zebra Technologies (ZBRA) Stock Price, News & Analysis $243.47 -3.68 (-1.49%) Closing price 04:00 PM EasternExtended Trading$243.54 +0.06 (+0.03%) As of 06:51 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Zebra Technologies Stock (NASDAQ:ZBRA) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Zebra Technologies alerts:Sign Up Key Stats Today's Range$239.56▼$248.2450-Day Range$199.30▼$260.0652-Week Range$199.05▼$352.66Volume1.10 million shsAverage Volume820,246 shsMarket Capitalization$11.98 billionP/E Ratio29.44Dividend YieldN/APrice Target$319.00Consensus RatingModerate Buy Company Overview Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics. The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags. Zebra also provides software platforms and cloud-based services for device management, data analytics and locationing, allowing customers to integrate and manage large fleets of devices and capture critical business intelligence in real time. Founded in 1969 in Lincolnshire, Illinois, and originally known as Data Specialties Incorporated, the company adopted the Zebra Technologies name in 1982. Headquartered in the Chicago suburbs, Zebra maintains R&D centers and sales offices around the world, serving customers in more than 100 countries. Its global reach is supported by a network of partners and distributors that delivers solutions tailored to local market requirements. Since April 2013, Anders Gustafsson has served as chairman, president and chief executive officer, guiding Zebra’s shift toward cloud connectivity, Internet of Things (IoT) applications and software-centric offerings. Under his leadership, the company has pursued strategic acquisitions and continued investment in innovation to advance enterprise visibility solutions and support digital transformation initiatives for customers across multiple sectors.AI Generated. May Contain Errors. Read More Zebra Technologies Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks83rd Percentile Overall ScoreZBRA MarketRank™: Zebra Technologies scored higher than 83% of companies evaluated by MarketBeat, and ranked 56th out of 173 stocks in the industrials sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.3 / 5Analyst RatingModerate Buy Consensus RatingZebra Technologies has received a consensus rating of Moderate Buy. The company's average rating score is 2.62, and is based on no strong buy ratings, 8 buy ratings, 5 hold ratings, and no sell ratings.Upside PotentialZebra Technologies has a consensus price target of $319.00, representing about 31.0% upside from its current price of $243.47.Amount of Analyst CoverageZebra Technologies has been the subject of 10 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Zebra Technologies' stock forecast and price target. Earnings and Valuation1.9 / 5Proj. Earnings Growth13.48% Earnings GrowthEarnings for Zebra Technologies are expected to grow by 13.48% in the coming year, from $15.21 to $17.26 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Zebra Technologies is 29.44, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.53.Price to Earnings Ratio vs. SectorThe P/E ratio of Zebra Technologies is 29.44, which means that it is trading at a more expensive P/E ratio than the Industrials sector average P/E ratio of about 25.04.Price to Book Value per Share RatioZebra Technologies has a P/B Ratio of 3.45. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.Read more about Zebra Technologies' valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted6.42% of the float of Zebra Technologies has been sold short.Short Interest Ratio / Days to CoverZebra Technologies has a short interest ratio ("days to cover") of 3.83, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Zebra Technologies has recently increased by 41.51%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldZebra Technologies does not currently pay a dividend.Dividend GrowthZebra Technologies does not have a long track record of dividend growth. News and Social Media3.5 / 5News Sentiment0.64 News SentimentZebra Technologies has a news sentiment score of 0.64. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Industrials companies.News Coverage This WeekMarketBeat has tracked 21 news articles for Zebra Technologies this week, compared to 6 articles on an average week.Search Interest20 people have searched for ZBRA on MarketBeat in the last 30 days. This is an increase of 300% compared to the previous 30 days.MarketBeat Follows10 people have added Zebra Technologies to their MarketBeat watchlist in the last 30 days. This is an increase of 900% compared to the previous 30 days. Company Ownership1.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Zebra Technologies insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $784,866.00 in company stock.Percentage Held by Insiders0.91% of the stock of Zebra Technologies is held by insiders.Percentage Held by Institutions91.03% of the stock of Zebra Technologies is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Zebra Technologies' insider trading history. Receive ZBRA Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Zebra Technologies and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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ZBRA Stock News Headlines2 reasons to watch ZBRA and 1 to stay cautiousMay 20 at 8:41 AM | msn.comZebra Technologies slides 5% as post-earnings momentum cools amid broader tech pullbackMay 19 at 5:31 PM | quiverquant.comQA 17-year investing experiment investigated in DublinPorter Stansberry flew the Porter and Co. team 3,300 miles to Dublin to investigate a 17-year investing experiment called Project Prophet - and documented everything on film. Rooted in the laws of physics, this quantitative approach challenges conventional wealth-building wisdom. With 17 years of verified data behind it, Porter calls it unlike anything he has seen in nearly 30 years in the business.May 20 at 1:00 AM | Porter & Company (Ad)Brady Corp Wires Up a Massive AI-Powered Breakout (ZBRA)Brady Corporation is rapidly expanding its enterprise automation footprint as artificial intelligence data center construction fuels massive organic demand.May 19 at 1:30 PM | marketbeat.comIf you invested $1000 in Zebra Technologies a decade ago, this is how much it'd be worth nowMay 18 at 3:49 PM | msn.comZebra Technologies (NASDAQ:ZBRA) Director Sells $748,620.00 in StockMay 18 at 5:08 AM | americanbankingnews.comJanice Roberts Sells 3,000 Shares of Zebra Technologies (NASDAQ:ZBRA) StockMay 16, 2026 | insidertrades.comMarketBeat Week in Review – 05/11 - 05/15 (ZBRA)Stocks were mostly higher this week as investors were reminded that earnings are the signal; inflation and geopolitics is noise...May 16, 2026 | marketbeat.comSee More Headlines ZBRA Stock Analysis - Frequently Asked Questions How have ZBRA shares performed this year? Zebra Technologies' stock was trading at $242.82 at the beginning of the year. Since then, ZBRA shares have increased by 0.3% and is now trading at $243.47. How were Zebra Technologies' earnings last quarter? Zebra Technologies Corporation (NASDAQ:ZBRA) issued its quarterly earnings data on Tuesday, May, 12th. The industrial products company reported $4.75 earnings per share (EPS) for the quarter, topping the consensus estimate of $4.21 by $0.54. The company's quarterly revenue was up 14.3% compared to the same quarter last year. Read the conference call transcript. How will Zebra Technologies' stock buyback program work? Zebra Technologies' board authorized a stock repurchase program on Tuesday, August 5th 2025, which authorizes the company to repurchase $250,000,000 in shares, according to EventVestor. This means that the company could repurchase up to 1.4% of its stock through open market purchases. Stock buyback programs are often a sign that the company's board believes its stock is undervalued. Does Zebra Technologies have any subsidiaries? The following companies are subsidiaries of Zebra Technologies: Profitect, and Xplore. Who are Zebra Technologies' major shareholders? Zebra Technologies' top institutional investors include Dimensional Fund Advisors LP (1.40%), Sumitomo Mitsui Trust Group Inc. (1.38%), Lazard Asset Management LLC (1.27%) and Pictet Asset Management Holding SA (1.04%). Insiders that own company stock include Anders Gustafsson, Cristen L Kogl, Bill Burns, Frank Blaise Modruson, Nathan Andrew Winters, Jeffrey F Schmitz, Robert John Armstrong Jr, Robert John Armstrong Jr, Janice M Roberts, Colleen M O'sullivan, Michael Cho and Satish Dhanasekaran. View institutional ownership trends. How do I buy shares of Zebra Technologies? Shares of ZBRA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Zebra Technologies own? Based on aggregate information from My MarketBeat watchlists, some other companies that Zebra Technologies investors own include NVIDIA (NVDA), Meta Platforms (META), Salesforce (CRM), Advanced Micro Devices (AMD), Humana (HUM), American Water Works (AWK) and Tesla (TSLA). Company Calendar Last Earnings5/12/2026Today5/20/202619th Annual Global Transportation & Industrials Conference5/21/2026Bernstein 42nd Annual Strategic Decisions Conference5/27/2026TD Cowen's 54th Annual Technology, Media & Telecom Conference5/28/202646th Annual William Blair Growth Stock Conference6/04/2026Next Earnings (Estimated)8/04/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (6d) 1-Year History May 25 Aug 25 Nov 25 Feb 26 May 26 For the last 6 days, ZBRA's financial health has been in the Green zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorIndustrials Industry MACH - THRML PROC Sub-IndustryOffice Electronics Current SymbolNASDAQ:ZBRA CIK877212 Webwww.zebra.com Phone(847) 634-6700Fax847-913-8766Employees10,700Year Founded1969Price Target and Rating Average Price Target for Zebra Technologies$319.00 High Price Target$370.00 Low Price Target$267.00 Potential Upside/Downside+31.0%Consensus RatingModerate Buy Rating Score (0-4)2.62 Research Coverage13 Analysts Profitability EPS (Trailing Twelve Months)$8.27 Trailing P/E Ratio29.44 Forward P/E Ratio16.01 P/E GrowthN/ANet Income$419 million Net Margins7.49% Pretax Margin10.07% Return on Equity18.91% Return on Assets8.30% Debt Debt-to-Equity Ratio0.69 Current Ratio0.96 Quick Ratio0.57 Sales & Book Value Annual Sales$5.40 billion Price / Sales2.22 Cash Flow$16.64 per share Price / Cash Flow14.63 Book Value$70.54 per share Price / Book3.45Miscellaneous Outstanding Shares49,190,000Free Float48,744,000Market Cap$11.98 billion OptionableOptionable Beta1.62 Social Links The 10 Best AI Stocks to Own in 2026Wondering where to start (or end) with AI stocks? 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