Zebra Technologies (ZBRA) Stock Price, News & Analysis

Company Overview

Zebra Technologies Corporation (NASDAQ: ZBRA) provides enterprise asset intelligence and automation solutions that help organizations identify, track, and manage physical assets, inventory, and business processes. Its offerings are designed to improve visibility, productivity, accuracy, and operational efficiency across workplaces and supply chains.

The company’s portfolio includes barcode and RFID printers, labels, supplies, scanners, mobile computers, RFID readers, machine-vision systems, workflow software, and related services. Zebra also provides cloud-based tools and analytics that support asset tracking, workforce management, inventory control, and real-time decision-making.

Zebra serves customers in a range of industries, including retail and e-commerce, transportation and logistics, manufacturing, healthcare, government, hospitality, and field services. The company was founded in 1969 and expanded its enterprise technology business through acquisitions, including Motorola Solutions’ Enterprise business in 2014. Zebra is led by Chief Executive Officer William Burns.

Key Stats

• Today's Range: $370.82 to $379.35
• 50-Day Range: $264.59 to $383.06
• 52-Week Range: $199.05 to $386.23
• Volume: 348,269 shs
• Average Volume: 808,825 shs
• Market Capitalization: $17.89 billion
• P/E Ratio: 34.37
• Dividend Yield: N/A
• Price Target: $385.00
• Consensus Rating: Moderate Buy

Zebra Technologies Stock Analysis - MarketRank™

Zebra Technologies scored higher than 66% of companies evaluated by MarketBeat, and ranked 227th out of 598 stocks in the technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.6 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Zebra Technologies has received a consensus rating of Moderate Buy. The company's average rating score is 2.85, and is based on 1 strong buy rating, 9 buy ratings, 3 hold ratings, and no sell ratings.

Upside/Downside

The consensus price target for Zebra Technologies is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Zebra Technologies has been the subject of 11 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 8.94%

Earnings Growth

Earnings for Zebra Technologies are expected to grow by 8.94% in the coming year, from $17.22 to $18.76 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Zebra Technologies is 34.37, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.94.

Price to Earnings Ratio vs. Sector

The P/E ratio of Zebra Technologies is 34.37, which means that it is trading at a less expensive P/E ratio than the Technology sector average P/E ratio of about 82.05.

Price to Book Value per Share Ratio

Zebra Technologies has a P/B Ratio of 5.19. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.92% of the float of Zebra Technologies has been sold short.

Short Interest Ratio / Days to Cover

Zebra Technologies has a short interest ratio ("days to cover") of 3.67, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Zebra Technologies has recently decreased by 0.70%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Zebra Technologies does not currently pay a dividend.

Dividend Growth

Zebra Technologies does not have a long track record of dividend growth.

News and Social Media

• Score: 1.9 / 5
• News Sentiment: N/A

News Sentiment

Zebra Technologies has a news sentiment score of 0.05. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.46 average news sentiment score of Technology companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Zebra Technologies this week, compared to 5 articles on an average week.

Search Interest

Only 9 people have searched for ZBRA on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

6 people have added Zebra Technologies to their MarketBeat watchlist in the last 30 days. This is an increase of 20% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Zebra Technologies insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,502,040.00 in company stock.

Percentage Held by Insiders

0.91% of the stock of Zebra Technologies is held by insiders.

Percentage Held by Institutions

91.03% of the stock of Zebra Technologies is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/04/2026
• Today: 10/05/2026
• Next Earnings (Estimated): 11/03/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Technology
• Industry: Electronic Equipment, Instruments & Components
• Sub-Industry: Electronic Equipment & Instruments
• Current Symbol: NASDAQ:ZBRA
• CIK: 877212
• Web: www.zebra.com
• Phone: (847) 634-6700
• Fax: 847-913-8766
• Employees: 10,700
• Year Founded: 1969

Price Target and Rating

• Average Price Target for Zebra Technologies: $385.00
• High Price Target: $455.00
• Low Price Target: $310.00
• Potential Upside/Downside: +2.5%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.85
• Research Coverage: 13 Analysts

Profitability

• EPS (Trailing Twelve Months): $10.93
• Trailing P/E Ratio: 34.37
• Forward P/E Ratio: 21.82
• P/E Growth: N/A
• Net Income: $419 million
• Net Margins: 9.22%
• Pretax Margin: 12.13%
• Return on Equity: 22.29%
• Return on Assets: 9.46%

Debt

• Debt-to-Equity Ratio: 0.14
• Current Ratio: 0.52
• Quick Ratio: 0.33

Sales & Book Value

• Annual Sales: $5.40 billion
• Price / Sales: 3.32
• Cash Flow: $17.76 per share
• Price / Cash Flow: 21.15
• Book Value: $72.35 per share
• Price / Book: 5.19

Miscellaneous

• Outstanding Shares: 47,630,000
• Free Float: 47,200,000
• Market Cap: $17.89 billion
• Optionable: Optionable
• Beta: 1.58