Ziff Davis (ZD) Competitors

Ziff Davis (NASDAQ:ZD) and Brunswick (NYSE:BC) are related companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, profitability, media sentiment, risk, institutional ownership, earnings, dividends and analyst recommendations.

Which has preferable valuation & earnings, ZD or BC?

Brunswick has higher revenue and earnings than Ziff Davis. Ziff Davis is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ziff Davis	$1.40B	1.09	$63.05M	$1.50	24.84
Brunswick	$5.24B	0.82	$130.10M	$0.62	106.55

Is ZD or BC more profitable?

Ziff Davis has a net margin of 4.57% compared to Brunswick's net margin of 0.82%. Ziff Davis' return on equity of 13.91% beat Brunswick's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ziff Davis	4.57%	13.91%	7.10%
Brunswick	0.82%	10.73%	3.54%

Does the media favor ZD or BC?

In the previous week, Brunswick had 11 more articles in the media than Ziff Davis. MarketBeat recorded 17 mentions for Brunswick and 6 mentions for Ziff Davis. Brunswick's average media sentiment score of 1.28 beat Ziff Davis' score of 0.99 indicating that Brunswick is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Ziff Davis	4 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Brunswick	12 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts recommend ZD or BC?

Ziff Davis presently has a consensus target price of $38.83, suggesting a potential upside of 4.23%. Brunswick has a consensus target price of $66.75, suggesting a potential upside of 1.04%. Given Ziff Davis' higher possible upside, equities analysts clearly believe Ziff Davis is more favorable than Brunswick.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ziff Davis	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40
Brunswick	0 Sell rating(s)	7 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has more volatility and risk, ZD or BC?

Ziff Davis has a beta of 1.58, indicating that its stock price is 58% more volatile than the S&P 500. Comparatively, Brunswick has a beta of 1.36, indicating that its stock price is 36% more volatile than the S&P 500.

Do institutionals and insiders hold more shares of ZD or BC?

99.8% of Ziff Davis shares are held by institutional investors. Comparatively, 99.3% of Brunswick shares are held by institutional investors. 2.2% of Ziff Davis shares are held by company insiders. Comparatively, 0.8% of Brunswick shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Ziff Davis beats Brunswick on 9 of the 16 factors compared between the two stocks.