Zillow Group (ZG) Stock Forecast & Price Target

$35.99 -0.38 (-1.04%)

As of 11:17 AM Eastern

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Zillow Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 26 Analyst Ratings

Sell
1

Hold
12

Buy
13

Based on 26 Wall Street analysts who have issued ratings for Zillow Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 26 analysts, 1 has given a sell rating, 12 have given a hold rating, and 13 have given a buy rating for ZG.

Consensus Price Target

$71.24
97.93% Upside

According to the 26 analysts' twelve-month price targets for Zillow Group, the average price target is $71.24. The highest price target for ZG is $110.00, while the lowest price target for ZG is $45.00. The average price target represents a forecasted upside of 97.93% from the current price of $35.99.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ZG Analyst Ratings Over Time

Type	Current Forecast 5/28/25 to 5/28/26	1 Month Ago 4/28/25 to 4/28/26	3 Months Ago 2/27/25 to 2/27/26	1 Year Ago 5/28/24 to 5/28/25
Strong Buy	0 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	13 Buy rating(s)	14 Buy rating(s)	14 Buy rating(s)	12 Buy rating(s)
Hold	12 Hold rating(s)	10 Hold rating(s)	11 Hold rating(s)	8 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$71.24	$76.68	$78.05	$81.80
Forecasted Upside	97.93% Upside	70.75% Upside	74.21% Upside	23.53% Upside
Consensus Rating	Hold	Moderate Buy	Moderate Buy	Moderate Buy

ZG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ZG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Zillow Group Stock vs. The Competition

Type	Zillow Group	Finance Companies	Broader Market
Consensus Rating Score	2.46	2.30	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	95.87% Upside	26.56% Upside	14.88% Upside
News Sentiment Rating	Neutral News See Recent ZG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
5/26/2026	Sanford C. Bernstein 4 of 5 stars		Upgrade	Outperform ➝ Buy
5/26/2026	Citigroup 4 of 5 stars	Ronald Josey 3 of 5 stars	Reiterated Rating	Market Outperform
5/22/2026	Weiss Ratings Not Rated		Downgrade	Sell (D+) ➝ Sell (D)
5/22/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral
5/21/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$95.00	+163.74%
5/15/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
5/8/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Trevor Young Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$58.00 ➝ $54.00	+22.62%
5/7/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$53.00	+23.46%
5/7/2026	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Maria Ripps Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$72.00 ➝ $52.00	+21.13%
5/7/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alec Brondolo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$60.00 ➝ $45.00	+3.66%
Get the Latest News and Ratings for ZG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Zillow Group and its competitors with MarketBeat's FREE daily newsletter.
5/7/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sergio Segura Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$75.00 ➝ $65.00	+48.65%
5/7/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Champion Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$70.00 ➝ $55.00	+25.78%
5/7/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lloyd Walmsley Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$65.00 ➝ $53.00	+18.22%
4/28/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Kuntarich Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$80.00 ➝ $75.00	+64.15%
3/25/2026	Cantor Fitzgerald Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$56.00 ➝ $46.00	+3.66%
3/18/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jeffrey Meuler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$67.00 ➝ $55.00	+21.74%
3/17/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
2/12/2026	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$50.00	+13.30%
2/12/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tom White Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$75.00	+69.38%
2/11/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel Kurnos Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
1/14/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform	$85.00	+25.37%
1/12/2026	Citizens Jmp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Boone Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Market Outperform	$90.00 ➝ $85.00	+26.56%
10/31/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Dae Lee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$94.00 ➝ $95.00	+33.52%
10/6/2025	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Market Perform
10/3/2025	Gordon Haskett Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Mollins Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$90.00	+24.21%
8/8/2025	Zelman & Associates Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold
5/8/2025	Wedbush Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$100.00 ➝ $90.00	+34.35%
4/21/2025	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen Sheldon Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Market Perform
3/28/2025	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ryan Tomasello Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold
2/12/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nat Schindler Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$81.00 ➝ $84.00	+9.65%
2/12/2025	Stephens Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Campbell Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight	$73.00 ➝ $73.00	+1.76%
11/27/2024	Craig Hallum Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$70.00 ➝ $95.00	+16.45%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 11:17 AM ET.

ZG Forecast - Frequently Asked Questions

According to the research reports of 26 Wall Street equities research analysts, the average twelve-month stock price forecast for Zillow Group is $71.24, with a high forecast of $110.00 and a low forecast of $45.00.

26 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Zillow Group in the last year. There is currently 1 sell rating, 12 hold ratings and 13 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" ZG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ZG, but not buy additional shares or sell existing shares.

According to analysts, Zillow Group's stock has a predicted upside of 97.93% based on their 12-month stock forecasts.

Over the previous 90 days, Zillow Group's stock had 3 upgrades and 2 downgrades by analysts.

Zillow Group has been rated by research analysts at Barclays, BTIG Research, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, Evercore, KeyCorp, Mizuho, Piper Sandler, Robert W. Baird, Royal Bank Of Canada, Sanford C. Bernstein, The Goldman Sachs Group, UBS Group, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like Zillow Group more than other "finance" companies. The consensus rating score for Zillow Group is 2.46 while the average consensus rating score for "finance" companies is 2.30. Learn more on how ZG compares to other companies.

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This page (NASDAQ:ZG) was last updated on 5/28/2026 by MarketBeat.com Staff.

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Zillow Group (ZG) Stock Forecast & Price Target

Zillow Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

ZG Analyst Ratings Over Time

ZG Analyst Recommendations By Month

ZG Price Targets by Month

Zillow Group Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

ZG Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Zillow Group Recommendations

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Zillow Group (ZG) Stock Forecast & Price Target

Zillow Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

ZG Analyst Ratings Over Time

ZG Analyst Recommendations By Month

ZG Price Targets by Month

Zillow Group Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

ZG Forecast - Frequently Asked Questions

What is Zillow Group's forecast for 2026?

Should I buy or sell Zillow Group stock right now?

Does Zillow Group's stock price have much upside?

Has Zillow Group been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Zillow Group?

Do Wall Street analysts like Zillow Group more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

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Brokerages With Zillow Group Recommendations

MarketBeat All Access Features

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Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools