Alphabet (GOOGL) Stock Price, News & Analysis

+2.19 (+1.42%)
(As of 05:36 PM ET)
Today's Range
50-Day Range
52-Week Range
26.42 million shs
Average Volume
30.09 million shs
Market Capitalization
$1.94 trillion
P/E Ratio
Dividend Yield
Price Target

Alphabet MarketRank™ Stock Analysis

Analyst Rating
Moderate Buy
2.88 Rating Score
1.6% Upside
$158.71 Price Target
Short Interest
0.46% of Shares Sold Short
Dividend Strength
News Sentiment
0.47mentions of Alphabet in the last 14 days
Based on 123 Articles This Week
Insider Trading
Selling Shares
$36.38 M Sold Last Quarter
Proj. Earnings Growth
From $6.78 to $7.77 Per Share

Overall MarketRank

New Rank-Based ScoringMarketRank is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.

2.67 out of 5 stars

Computer And Technology Sector

339th out of 589 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

34th out of 59 stocks

GOOGL stock logo

About Alphabet Stock (NASDAQ:GOOGL)

Alphabet Inc. is the parent company of a host of technology services that include the iconic Google search engine and all the associated apps that go with it. The company is the G in the FAANG stock acronym and a blue-chip operator of Internet infrastructure. The company was founded on September 4 1998 by Larry Page and Sergey Brin while the two were Ph.D. students at Stanford.

The original product was a tool for searching the rapidly growing Internet that revolutionized the budding Search Engine industry. Since its founding, Google has become the world’s premier and leading search engine commanding an estimated 86% of the search market in 2021. The company abruptly changed its name and operating structure in 2015 making it a parent company with Google a subsidiary. This provided some protection against anti-trust lawsuits, improved accounting, and allowed the company to expand into areas outside of search.

Alphabet provides various products and platforms globally, where it is permitted, and operates in three broad segments. The three operating segments are Google Services, Google Cloud, and Other Bets. The company is headquartered in Mountain View, California, and is located within a sprawling complex of modernized and new buildings called the Googleplex. The Googleplex is prominently located within the San Francisco Bay Area and is the company’s largest complex. Employees working in the Googleplex are afforded free transportation on the company’s shuttle bus system as well as other ground-breaking perks.

The Google Services segment is the core of the business. Google Services is built around the Google Search Engine and offers products and services to both businesses and consumers. Among the many revenue streams are search-related ad sales, Android operating system for mobile devices, Chrome web browser, assorted hardware, Gmail email accounts, Google Drive cloud-based office suite, Google Maps mapping, geolocation, and GPS tools as well as Google Photos, Google Play, and YouTube which it leverages in a variety of ways. Other revenue streams include apps and in-app sales via the Google Play store, the sale of Fitbit devices, and Google Nest smart-home products.

The Google Cloud segment is the less visible of the two major operating segments but is no less important to the infrastructure of the Internet or the company’s bottom line. The Google Cloud segment offers cloud-based infrastructure, operating platforms, and other services for business as well as a suite of cloud-based products of its own. The Google Workspace includes project management and collaboration tools such as Docs, Drive, Calendar, and Meet. Google cloud services account for roughly 9% of the global cloud market share making it the 3rd largest operator.

The Other Bets segment is Alphabet’s venture capital arm and it invests in technologies of all kinds and at all stages of development. Some of the projects under the Other Bets umbrella include Waymo and Verily. Waymo was formerly known as Google’s self-driving car project and is focused on self-driving vehicles and related technologies. Verily is focused on the healthcare sector and aims to help detect, prevent, and manage diseases.


GOOGL Stock Price History

GOOGL Stock News Headlines

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As the year's second quarter gets well underway, we're gearing up for earnings season, where significant players in the market will be unveiling their first-quarter results. This year presents a distinct shift from the previous one.
3 Magnificent Seven Stocks Outperforming the Rest (GOOGL)
Ahead of upcoming earnings, three Magnificent Seven members have displayed relative strength and resilience amidst the market's selloff.
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Equities lost ground this week as investors consider the effect of fewer rate cuts, rising oil prices, and robust job gains ahead of a new earnings season
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SNOW CEO Buys $5 Million of Stock. What's He See That We Don't? (GOOGL)
The new CEO of Snowflake recently purchased $5 million of the company's shares, which may signal the company will take a more aggressive stance with AI
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See More Headlines
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Company Calendar

Last Earnings
Next Earnings (Confirmed)
Fiscal Year End

Industry, Sector and Symbol

Computer programming, data processing, & other computer related
Current Symbol
Year Founded

Price Target and Rating

Average Stock Price Target
High Stock Price Target
Low Stock Price Target
Potential Upside/Downside
Consensus Rating
Moderate Buy
Rating Score (0-4)
Research Coverage
34 Analysts


Net Income
$73.80 billion
Pretax Margin


Sales & Book Value

Annual Sales
$307.39 billion
Cash Flow
$6.99 per share
Book Value
$22.79 per share


Outstanding Shares
Free Float
Market Cap
$1.94 trillion

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Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained


Here are some ways that investors could benefit from investing in Google:

  • Google's dominant position in the online advertising market, especially through its search engine, provides a stable revenue stream.
  • Continued innovation and expansion into new technologies and services, such as cloud computing and artificial intelligence, offer long-term growth potential.
  • Strong financial performance with consistent revenue growth and profitability, making it an attractive investment option.
  • Google's strong brand recognition and user base across its various platforms ensure a wide reach for its products and services.
  • Current stock price trends indicate positive momentum and potential for capital appreciation in the near future.


Investors should be bearish about investing in Google for these reasons:

  • Regulatory challenges and antitrust scrutiny could lead to increased legal costs and potential restrictions on Google's business practices.
  • Competition in the tech industry is intense, with other major players constantly innovating and challenging Google's market dominance.
  • Market volatility and economic uncertainties may impact Google's stock price, leading to short-term fluctuations and risks for investors.
  • Concerns about data privacy and security could affect user trust in Google's platforms, potentially impacting its advertising revenue.
  • Dependency on advertising revenue exposes Google to fluctuations in the global advertising market, making it vulnerable to economic downturns.
These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, April 10, 2024. Please send any questions or comments about these Alphabet pros and cons to

GOOGL Stock Analysis - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

34 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 5 hold ratings, 28 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" GOOGL shares.
View GOOGL analyst ratings
or view top-rated stocks.

What is Alphabet's stock price target for 2024?

34 Wall Street research analysts have issued 1-year target prices for Alphabet's stock. Their GOOGL share price targets range from $130.00 to $190.00. On average, they anticipate the company's stock price to reach $158.71 in the next twelve months. This suggests a possible upside of 1.6% from the stock's current price.
View analysts price targets for GOOGL
or view top-rated stocks among Wall Street analysts.

How have GOOGL shares performed in 2024?

Alphabet's stock was trading at $139.69 at the beginning of the year. Since then, GOOGL stock has increased by 11.9% and is now trading at $156.28.
View the best growth stocks for 2024 here

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, April 25th 2024.
View our GOOGL earnings forecast

How can I listen to Alphabet's earnings call?

Alphabet will be holding an earnings conference call on Thursday, April 25th at 4:30 PM Eastern. Interested parties can register for or listen to the call using this link.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOGL) issued its quarterly earnings results on Tuesday, January, 30th. The information services provider reported $1.64 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.60 by $0.04. The information services provider had revenue of $86.31 billion for the quarter, compared to analysts' expectations of $70.77 billion. Alphabet had a trailing twelve-month return on equity of 27.22% and a net margin of 24.01%. During the same quarter last year, the firm earned $1.05 EPS.
Read the conference call transcript

When did Alphabet's stock split?

Alphabet's stock split on Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly minted shares were payable to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

Who are Alphabet's major shareholders?

Alphabet's stock is owned by many different retail and institutional investors. Top institutional shareholders include Sumitomo Mitsui Trust Holdings Inc. (0.12%), Los Angeles Capital Management LLC (0.04%), Sarasin & Partners LLP (0.03%), Allspring Global Investments Holdings LLC (0.03%), Metropolis Capital Ltd (0.02%) and Global Assets Advisory LLC (0.02%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Amie Thuener O'toole, Ann Mather, Brin Sergey, Frances Arnold, John Kent Walker, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Ruth Porat and Sundar Pichai.
View institutional ownership trends

How do I buy shares of Alphabet?

Shares of GOOGL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.
Compare Top Brokerages Here.

This page (NASDAQ:GOOGL) was last updated on 4/22/2024 by Staff

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