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Alibaba Group (BABA) Stock Forecast & Price Target

Alibaba Group logo
$115.97 +2.73 (+2.41%)
As of 03:58 PM Eastern

Alibaba Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
5
Buy
17

Based on 22 Wall Street analysts who have issued ratings for Alibaba Group in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 22 analysts, 5 have given a hold rating, 15 have given a buy rating, and 2 have given a strong buy rating for BABA.

Consensus Price Target

$187.45
61.64% Upside
According to the 22 analysts' twelve-month price targets for Alibaba Group, the average price target is $187.45. The highest price target for BABA is $225.00, while the lowest price target for BABA is $135.00. The average price target represents a forecasted upside of 61.64% from the current price of $115.97.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BABA Analyst Ratings Over Time

TypeCurrent Forecast
9/21/25 to 9/21/26
1 Month Ago
8/22/25 to 8/22/26
3 Months Ago
6/23/25 to 6/23/26
1 Year Ago
9/21/24 to 9/21/25
Strong Buy
2 Strong Buy rating(s)
2 Strong Buy rating(s)
2 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
15 Buy rating(s)
16 Buy rating(s)
16 Buy rating(s)
14 Buy rating(s)
Hold
5 Hold rating(s)
5 Hold rating(s)
5 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$187.45$187.19$188.76$169.93
Forecasted Upside61.64% Upside56.67% Upside83.84% Upside4.39% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

BABA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BABA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Alibaba Group Stock vs. The Competition

TypeAlibaba GroupConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.86
2.19
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside63.23% Upside191.04% Upside18.38% Upside
News Sentiment Rating
Neutral News

See Recent BABA News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/18/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 DowngradeHold (C)Hold (C-)
9/7/2026 Reiterated RatingOutperform$165.00+45.89%
8/28/2026
Susquehanna logo
Susquehanna
4 of 5 stars
Shyam Patil
2 of 5 stars
Boost TargetPositive$185.00 ➝ $190.00+60.23%
8/21/2026Boost TargetOverweight$195.00 ➝ $200.00+53.55%
8/21/2026Boost TargetOverweight$205.00 ➝ $210.00+72.29%
8/21/2026Lower TargetOutperform$164.00 ➝ $160.00+22.84%
8/20/2026 Reiterated RatingBuy
7/9/2026 Set Target$170.00+56.01%
6/25/2026 Lower TargetBuy$207.00 ➝ $178.00+83.95%
6/2/2026 UpgradeStrong SellHold
5/14/2026 Boost TargetOverweight$180.00 ➝ $190.00+40.07%
5/14/2026Boost TargetOutperform$190.00 ➝ $195.00+33.84%
4/29/2026 Initiated CoverageNeutralOutperform$209.00+59.69%
4/24/2026 UpgradeHoldStrong-Buy
3/24/2026 UpgradeHold
3/20/2026 DowngradeBuyHold$135.00+8.69%
3/19/2026Lower TargetBuy$225.00 ➝ $212.00+69.65%
2/18/2026 DowngradeBuyHold
1/21/2026 UpgradeNeutralBuy$190.00+17.17%
1/6/2026Set Target$140.00-7.30%
11/26/2025 Set Target$195.00+22.65%
11/26/2025Boost TargetBuy$218.00 ➝ $225.00+43.29%
11/25/2025 Reiterated RatingOutperform
10/2/2025 Boost TargetOutperform$155.00 ➝ $200.00+4.66%
9/24/2025Boost TargetBuy$168.00 ➝ $195.00+19.54%
8/31/2025 Reiterated RatingBuy$162.00+19.90%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 05:12 PM ET.


Should I Buy Alibaba Group Stock? BABA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 18, 2026. Please send any questions or comments about these Alibaba Group pros and cons to contact@marketbeat.com.

Alibaba Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Alibaba:

  • Alibaba recently open-sourced a medical AI model capable of detecting cancer and nearly 150 other conditions, highlighting the company's expanding AI capabilities and supporting longer-term commercialization and ecosystem opportunities.
  • Analysts have upgraded Alibaba to a Strong Buy rating, citing a lower forward valuation and expectations that AI Cloud revenue can continue growing above 40% while margins improve, despite slower traditional China e-commerce growth.
  • The stock is currently trading at $113.21, which is significantly below the consensus price target of $187.45, suggesting substantial upside potential for investors who believe in the company's long-term growth trajectory.
  • Alibaba led a broader advance among U.S.-listed Chinese internet companies, suggesting renewed buying interest in the sector and indicating that the stock may be benefiting from a wider market rebound rather than just company-specific factors.
  • The company has a strong balance sheet with a current ratio of 1.36 and a debt-to-equity ratio of 0.21, indicating financial stability and the ability to invest in future growth initiatives without excessive leverage.

Alibaba Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Alibaba for these reasons:

  • Several law firms have publicized a securities-fraud class action against Alibaba covering investors who purchased shares between June 26, 2025, and June 24, 2026, alleging disclosure issues related to AI-model activity, which could maintain legal and reputational pressure on the stock.
  • Alibaba reported $1.26 earnings per share for the most recent quarter, missing analysts' consensus estimates of $1.94 by $0.68, indicating potential challenges in meeting market expectations for profitability.
  • Traditional China e-commerce growth has been slower, with management prioritizing steady profit over growth, which may dampen overall revenue acceleration and limit the company's ability to drive significant top-line expansion in its core business.
  • Insiders have sold a significant number of shares recently, with 920,303 shares valued at $70,796,370 sold over the last 90 days, which could signal a lack of confidence in the stock's near-term performance.
  • The stock has a beta of 0.51, indicating lower volatility than the market, but it is currently trading below its 50-day moving average of $117.97 and 200-day moving average of $122.16, suggesting a potential downward trend in the short term.

BABA Forecast - Frequently Asked Questions

According to the research reports of 22 Wall Street equities research analysts, the average twelve-month stock price forecast for Alibaba Group is $187.45, with a high forecast of $225.00 and a low forecast of $135.00.

22 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alibaba Group in the last year. There are currently 5 hold ratings, 15 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" BABA shares.

According to analysts, Alibaba Group's stock has a predicted upside of 61.64% based on their 12-month stock forecasts.

Over the previous 90 days, Alibaba Group's stock had 2 downgrades by analysts.

Alibaba Group has been rated by research analysts at Barclays, Benchmark, HSBC, JPMorgan Chase & Co., Nomura, Robert W. Baird, Sanford C. Bernstein, Susquehanna, and Weiss Ratings in the past 90 days.

Analysts like Alibaba Group more than other "consumer discretionary" companies. The consensus rating for Alibaba Group is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how BABA compares to other companies.


MarketBeat monitors more than a dozen sources for Alibaba Group analyst ratings, with the most recent rating issued on 9/18/2026.
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