BEN vs. TROW, VCTR, VRTS, AB, BLK, CNS, IVZ, LAZ, AMP, and STT
Should you be buying Franklin Resources stock or one of its competitors? The main competitors of Franklin Resources include T. Rowe Price Group (TROW), Victory Capital (VCTR), Virtus Investment Partners (VRTS), AllianceBernstein (AB), BlackRock (BLK), Cohen & Steers (CNS), Invesco (IVZ), Lazard (LAZ), Ameriprise Financial (AMP), and State Street (STT). These companies are all part of the "finance" sector.
Franklin Resources vs. Its Competitors
Franklin Resources (NYSE:BEN) and T. Rowe Price Group (NASDAQ:TROW) are both large-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, analyst recommendations and profitability.
Franklin Resources currently has a consensus price target of $23.58, suggesting a potential downside of 3.19%. T. Rowe Price Group has a consensus price target of $101.55, suggesting a potential downside of 2.52%. Given T. Rowe Price Group's higher possible upside, analysts plainly believe T. Rowe Price Group is more favorable than Franklin Resources.
T. Rowe Price Group has a net margin of 28.72% compared to Franklin Resources' net margin of 3.73%. T. Rowe Price Group's return on equity of 19.77% beat Franklin Resources' return on equity.
T. Rowe Price Group has lower revenue, but higher earnings than Franklin Resources. T. Rowe Price Group is trading at a lower price-to-earnings ratio than Franklin Resources, indicating that it is currently the more affordable of the two stocks.
Franklin Resources pays an annual dividend of $1.28 per share and has a dividend yield of 5.3%. T. Rowe Price Group pays an annual dividend of $5.08 per share and has a dividend yield of 4.9%. Franklin Resources pays out 251.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. T. Rowe Price Group pays out 56.8% of its earnings in the form of a dividend. Franklin Resources has raised its dividend for 45 consecutive years and T. Rowe Price Group has raised its dividend for 39 consecutive years. Franklin Resources is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
47.6% of Franklin Resources shares are held by institutional investors. Comparatively, 73.4% of T. Rowe Price Group shares are held by institutional investors. 22.9% of Franklin Resources shares are held by company insiders. Comparatively, 2.0% of T. Rowe Price Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Franklin Resources has a beta of 1.51, meaning that its share price is 51% more volatile than the S&P 500. Comparatively, T. Rowe Price Group has a beta of 1.51, meaning that its share price is 51% more volatile than the S&P 500.
In the previous week, T. Rowe Price Group had 19 more articles in the media than Franklin Resources. MarketBeat recorded 35 mentions for T. Rowe Price Group and 16 mentions for Franklin Resources. Franklin Resources' average media sentiment score of 1.27 beat T. Rowe Price Group's score of 1.17 indicating that Franklin Resources is being referred to more favorably in the media.
Summary
T. Rowe Price Group beats Franklin Resources on 10 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding BEN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:BEN) was last updated on 9/16/2025 by MarketBeat.com Staff