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British American Tobacco (BTI) Stock Forecast & Price Target

British American Tobacco logo
$51.22 -1.14 (-2.17%)
Closing price 10/3/2025 03:59 PM Eastern
Extended Trading
$51.26 +0.04 (+0.08%)
As of 10/3/2025 07:41 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
2
Hold
1
Buy
5

Based on 8 Wall Street analysts who have issued ratings for British American Tobacco in the last 12 months, the stock has a consensus rating of "Hold." Out of the 8 analysts, 2 have given a sell rating, 1 has given a hold rating, and 5 have given a buy rating for BTI.

Consensus Price Target

$51.00
-0.42% Downside
According to the 8 analysts' twelve-month price targets for British American Tobacco, the average price target is $51.00. The highest price target for BTI is $62.00, while the lowest price target for BTI is $40.00. The average price target represents a forecasted downside of -0.42% from the current price of $51.22.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BTI Analyst Ratings Over Time

TypeCurrent Forecast
10/5/24 to 10/5/25
1 Month Ago
9/5/24 to 9/5/25
3 Months Ago
7/7/24 to 7/7/25
1 Year Ago
10/6/23 to 10/5/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
4 Buy rating(s)
3 Buy rating(s)
0 Buy rating(s)
Hold
1 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$51.00$40.00$33.00$33.00
Forecasted Upside-0.42% Downside-28.59% Downside-32.17% Downside-6.49% Downside
Consensus RatingHoldHoldModerate BuyStrong Sell

BTI Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BTI Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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British American Tobacco Stock vs. The Competition

TypeBritish American TobaccoConsumer Staples CompaniesS&P 500
Consensus Rating Score
2.38
2.15
2.51
Consensus RatingHoldHoldModerate Buy
Predicted Upside-0.42% Downside98.17% Upside10.49% Upside
News Sentiment Rating
Positive News

See Recent BTI News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/27/2025Weiss Ratings
0 of 5 stars
 Reiterated RatingHold (C+)
9/8/2025Argus
4 of 5 stars
UpgradeHoldBuy$62.00+10.69%
9/2/2025Royal Bank Of Canada
3 of 5 stars
 DowngradeSector PerformUnderperform
8/15/2025Morgan Stanley
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Reiterated RatingUnderweight$40.00-30.35%
7/9/2025Jefferies Financial Group
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Initiated CoverageBuy
6/13/2025Barclays
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 Reiterated RatingOverweight
4/30/2025Bank of America
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 Initiated CoverageBuy
1/27/2025UBS Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
UpgradeNeutralBuy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 10:10 AM ET.


Should I Buy British American Tobacco Stock? BTI Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 1, 2025. Please send any questions or comments about these British American Tobacco pros and cons to contact@marketbeat.com.

British American Tobacco
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in British American Tobacco p.l.c.:

  • The current stock price is around $54.70, which is near its fifty-two week high, indicating strong market performance.
  • Five research analysts have rated the stock with a Buy rating, suggesting positive sentiment among experts.
  • The company has a market capitalization of approximately $112.54 billion, reflecting its significant size and stability in the market.
  • British American Tobacco p.l.c. has a diverse product range, including modern oral nicotine products and vapour products, which may attract a broader consumer base.
  • The stock has a relatively low price-to-earnings ratio, which can indicate that it is undervalued compared to its earnings potential.

British American Tobacco
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in British American Tobacco p.l.c. for these reasons:

  • Two analysts have assigned a Sell rating, indicating some skepticism about the stock's future performance.
  • The company has a debt-to-equity ratio of 0.68, which, while manageable, suggests that it has a significant amount of debt relative to its equity.
  • Recent reports indicate that some analysts have downgraded their ratings, reflecting concerns about the company's growth prospects.
  • The stock has experienced fluctuations, with a fifty-day moving average price of $55.42, which may indicate volatility.
  • Market conditions for tobacco products can be challenging due to regulatory pressures and changing consumer preferences, which could impact future sales.

BTI Forecast - Frequently Asked Questions

According to the research reports of 8 Wall Street equities research analysts, the average twelve-month stock price forecast for British American Tobacco is $51.00, with a high forecast of $62.00 and a low forecast of $40.00.

8 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for British American Tobacco in the last twelve months. There are currently 2 sell ratings, 1 hold rating and 5 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" BTI shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BTI, but not buy additional shares or sell existing shares.

According to analysts, British American Tobacco's stock has a predicted downside of -0.42% based on their 12-month stock forecasts.

Over the previous 90 days, British American Tobacco's stock had 1 upgrade and 1 downgrade by analysts.

British American Tobacco has been rated by research analysts at Argus, Jefferies Financial Group, Morgan Stanley, Royal Bank Of Canada, and Weiss Ratings in the past 90 days.

Analysts like British American Tobacco more than other "consumer staples" companies. The consensus rating score for British American Tobacco is 2.38 while the average consensus rating score for "consumer staples" companies is 2.15. Learn more on how BTI compares to other companies.


This page (NYSE:BTI) was last updated on 10/5/2025 by MarketBeat.com Staff
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