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New Oriental Education & Technology Group (EDU) Competitors

New Oriental Education & Technology Group logo
$55.82 +1.24 (+2.28%)
Closing price 09/11/2026 03:58 PM Eastern
Extended Trading
$55.48 -0.34 (-0.61%)
As of 09/11/2026 07:56 PM Eastern
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EDU vs. PSO, DUOL, TAL, LAUR, and GHC

Should you buy New Oriental Education & Technology Group stock or one of its competitors? New Oriental Education & Technology Group's main competitors and comparable companies include Pearson (PSO), Duolingo (DUOL), TAL Education Group (TAL), Laureate Education (LAUR), and Graham (GHC). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "education services" industry.

How does New Oriental Education & Technology Group compare to Pearson?

New Oriental Education & Technology Group (NYSE:EDU) and Pearson (NYSE:PSO) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their valuation, media sentiment, dividends, analyst recommendations, risk, earnings, profitability and institutional ownership.

New Oriental Education & Technology Group has higher revenue and earnings than Pearson.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
New Oriental Education & Technology Group$5.66B1.56$475.17M$2.9618.86
Pearson$4.72B2.00$441.77MN/AN/A

In the previous week, Pearson had 6 more articles in the media than New Oriental Education & Technology Group. MarketBeat recorded 8 mentions for Pearson and 2 mentions for New Oriental Education & Technology Group. New Oriental Education & Technology Group's average media sentiment score of 0.95 beat Pearson's score of 0.45 indicating that New Oriental Education & Technology Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
New Oriental Education & Technology Group
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Pearson
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

2.1% of Pearson shares are held by institutional investors. 15.5% of New Oriental Education & Technology Group shares are held by insiders. Comparatively, 0.1% of Pearson shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

New Oriental Education & Technology Group pays an annual dividend of $1.16 per share and has a dividend yield of 2.1%. Pearson pays an annual dividend of $0.22 per share and has a dividend yield of 1.4%. New Oriental Education & Technology Group pays out 39.2% of its earnings in the form of a dividend.

New Oriental Education & Technology Group currently has a consensus target price of $61.93, indicating a potential upside of 10.93%. Given New Oriental Education & Technology Group's stronger consensus rating and higher probable upside, equities analysts plainly believe New Oriental Education & Technology Group is more favorable than Pearson.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
New Oriental Education & Technology Group
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.86
Pearson
1 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

New Oriental Education & Technology Group has a net margin of 8.39% compared to Pearson's net margin of 0.00%. New Oriental Education & Technology Group's return on equity of 11.32% beat Pearson's return on equity.

Company Net Margins Return on Equity Return on Assets
New Oriental Education & Technology Group8.39% 11.32% 5.84%
Pearson N/A N/A N/A

New Oriental Education & Technology Group has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market. Comparatively, Pearson has a beta of 0.38, suggesting that its stock price is 62% less volatile than the broader market.

Summary

New Oriental Education & Technology Group beats Pearson on 12 of the 17 factors compared between the two stocks.

How does New Oriental Education & Technology Group compare to Duolingo?

Duolingo (NASDAQ:DUOL) and New Oriental Education & Technology Group (NYSE:EDU) are both mid-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, media sentiment, profitability, earnings, dividends and risk.

91.6% of Duolingo shares are held by institutional investors. 16.6% of Duolingo shares are held by company insiders. Comparatively, 15.5% of New Oriental Education & Technology Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Duolingo had 20 more articles in the media than New Oriental Education & Technology Group. MarketBeat recorded 22 mentions for Duolingo and 2 mentions for New Oriental Education & Technology Group. New Oriental Education & Technology Group's average media sentiment score of 0.95 beat Duolingo's score of 0.33 indicating that New Oriental Education & Technology Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Duolingo
5 Very Positive mention(s)
2 Positive mention(s)
10 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
New Oriental Education & Technology Group
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Duolingo currently has a consensus price target of $124.38, suggesting a potential downside of 13.44%. New Oriental Education & Technology Group has a consensus price target of $61.93, suggesting a potential upside of 10.93%. Given New Oriental Education & Technology Group's stronger consensus rating and higher probable upside, analysts clearly believe New Oriental Education & Technology Group is more favorable than Duolingo.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Duolingo
1 Sell rating(s)
14 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.38
New Oriental Education & Technology Group
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.86

New Oriental Education & Technology Group has higher revenue and earnings than Duolingo. Duolingo is trading at a lower price-to-earnings ratio than New Oriental Education & Technology Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Duolingo$1.15B5.87$414.07M$8.4417.02
New Oriental Education & Technology Group$5.66B1.56$475.17M$2.9618.86

Duolingo has a net margin of 35.88% compared to New Oriental Education & Technology Group's net margin of 8.39%. Duolingo's return on equity of 12.10% beat New Oriental Education & Technology Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Duolingo35.88% 12.10% 8.24%
New Oriental Education & Technology Group 8.39%11.32%5.84%

Duolingo has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market. Comparatively, New Oriental Education & Technology Group has a beta of 0.23, meaning that its stock price is 77% less volatile than the broader market.

Summary

Duolingo beats New Oriental Education & Technology Group on 10 of the 16 factors compared between the two stocks.

How does New Oriental Education & Technology Group compare to TAL Education Group?

New Oriental Education & Technology Group (NYSE:EDU) and TAL Education Group (NYSE:TAL) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, dividends, institutional ownership, earnings, valuation and analyst recommendations.

37.8% of TAL Education Group shares are held by institutional investors. 15.5% of New Oriental Education & Technology Group shares are held by insiders. Comparatively, 1.8% of TAL Education Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

TAL Education Group has a net margin of 28.43% compared to New Oriental Education & Technology Group's net margin of 8.39%. TAL Education Group's return on equity of 24.55% beat New Oriental Education & Technology Group's return on equity.

Company Net Margins Return on Equity Return on Assets
New Oriental Education & Technology Group8.39% 11.32% 5.84%
TAL Education Group 28.43%24.55%15.08%

TAL Education Group has lower revenue, but higher earnings than New Oriental Education & Technology Group. TAL Education Group is trading at a lower price-to-earnings ratio than New Oriental Education & Technology Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
New Oriental Education & Technology Group$5.66B1.56$475.17M$2.9618.86
TAL Education Group$3.01B2.17$530.75M$1.617.33

New Oriental Education & Technology Group presently has a consensus price target of $61.93, suggesting a potential upside of 10.93%. TAL Education Group has a consensus price target of $14.80, suggesting a potential upside of 25.39%. Given TAL Education Group's higher probable upside, analysts clearly believe TAL Education Group is more favorable than New Oriental Education & Technology Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
New Oriental Education & Technology Group
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.86
TAL Education Group
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.75

New Oriental Education & Technology Group has a beta of 0.23, suggesting that its share price is 77% less volatile than the broader market. Comparatively, TAL Education Group has a beta of 0.14, suggesting that its share price is 86% less volatile than the broader market.

In the previous week, New Oriental Education & Technology Group had 1 more articles in the media than TAL Education Group. MarketBeat recorded 2 mentions for New Oriental Education & Technology Group and 1 mentions for TAL Education Group. New Oriental Education & Technology Group's average media sentiment score of 0.95 beat TAL Education Group's score of 0.37 indicating that New Oriental Education & Technology Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
New Oriental Education & Technology Group
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
TAL Education Group
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

New Oriental Education & Technology Group beats TAL Education Group on 9 of the 16 factors compared between the two stocks.

How does New Oriental Education & Technology Group compare to Laureate Education?

Laureate Education (NASDAQ:LAUR) and New Oriental Education & Technology Group (NYSE:EDU) are both mid-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, valuation, risk, institutional ownership, media sentiment, earnings, analyst recommendations and dividends.

Laureate Education presently has a consensus target price of $40.50, suggesting a potential upside of 12.10%. New Oriental Education & Technology Group has a consensus target price of $61.93, suggesting a potential upside of 10.93%. Given Laureate Education's higher possible upside, analysts clearly believe Laureate Education is more favorable than New Oriental Education & Technology Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Laureate Education
1 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.43
New Oriental Education & Technology Group
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.86

New Oriental Education & Technology Group has higher revenue and earnings than Laureate Education. Laureate Education is trading at a lower price-to-earnings ratio than New Oriental Education & Technology Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Laureate Education$1.70B2.92$281.63M$2.2316.20
New Oriental Education & Technology Group$5.66B1.56$475.17M$2.9618.86

Laureate Education has a net margin of 17.57% compared to New Oriental Education & Technology Group's net margin of 8.39%. Laureate Education's return on equity of 23.54% beat New Oriental Education & Technology Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Laureate Education17.57% 23.54% 11.72%
New Oriental Education & Technology Group 8.39%11.32%5.84%

Laureate Education has a beta of 0.38, suggesting that its stock price is 62% less volatile than the broader market. Comparatively, New Oriental Education & Technology Group has a beta of 0.23, suggesting that its stock price is 77% less volatile than the broader market.

96.3% of Laureate Education shares are held by institutional investors. 1.5% of Laureate Education shares are held by company insiders. Comparatively, 15.5% of New Oriental Education & Technology Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Laureate Education had 2 more articles in the media than New Oriental Education & Technology Group. MarketBeat recorded 4 mentions for Laureate Education and 2 mentions for New Oriental Education & Technology Group. Laureate Education's average media sentiment score of 1.31 beat New Oriental Education & Technology Group's score of 0.95 indicating that Laureate Education is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Laureate Education
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
New Oriental Education & Technology Group
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Laureate Education beats New Oriental Education & Technology Group on 9 of the 16 factors compared between the two stocks.

How does New Oriental Education & Technology Group compare to Graham?

New Oriental Education & Technology Group (NYSE:EDU) and Graham (NYSE:GHC) are both mid-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, media sentiment, profitability, risk and earnings.

93.2% of Graham shares are owned by institutional investors. 15.5% of New Oriental Education & Technology Group shares are owned by insiders. Comparatively, 18.6% of Graham shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

New Oriental Education & Technology Group currently has a consensus price target of $61.93, indicating a potential upside of 10.93%. Given New Oriental Education & Technology Group's higher possible upside, research analysts plainly believe New Oriental Education & Technology Group is more favorable than Graham.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
New Oriental Education & Technology Group
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.86
Graham
0 Sell rating(s)
0 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
3.00

New Oriental Education & Technology Group has higher revenue and earnings than Graham. Graham is trading at a lower price-to-earnings ratio than New Oriental Education & Technology Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
New Oriental Education & Technology Group$5.66B1.56$475.17M$2.9618.86
Graham$4.91B0.98$292.29M$124.089.16

New Oriental Education & Technology Group has a beta of 0.23, indicating that its share price is 77% less volatile than the broader market. Comparatively, Graham has a beta of 0.71, indicating that its share price is 29% less volatile than the broader market.

New Oriental Education & Technology Group pays an annual dividend of $1.16 per share and has a dividend yield of 2.1%. Graham pays an annual dividend of $7.52 per share and has a dividend yield of 0.7%. New Oriental Education & Technology Group pays out 39.2% of its earnings in the form of a dividend. Graham pays out 6.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Graham has raised its dividend for 10 consecutive years.

Graham has a net margin of 10.69% compared to New Oriental Education & Technology Group's net margin of 8.39%. New Oriental Education & Technology Group's return on equity of 11.32% beat Graham's return on equity.

Company Net Margins Return on Equity Return on Assets
New Oriental Education & Technology Group8.39% 11.32% 5.84%
Graham 10.69%5.73%3.32%

In the previous week, Graham had 2 more articles in the media than New Oriental Education & Technology Group. MarketBeat recorded 4 mentions for Graham and 2 mentions for New Oriental Education & Technology Group. Graham's average media sentiment score of 1.15 beat New Oriental Education & Technology Group's score of 0.95 indicating that Graham is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
New Oriental Education & Technology Group
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Graham
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

New Oriental Education & Technology Group and Graham tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding EDU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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EDU vs. The Competition

MetricNew Oriental Education & Technology GroupDiversified Consumer Services IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$8.63B$4.28B$12.54B$23.19B
Dividend Yield2.09%2.87%56.79%3.56%
P/E Ratio18.869.9445.6528.69
Price / Sales1.5635.5192.7499.79
Price / Cash8.4013.7628.6133.82
Price / Book2.043.114.084.74
Net Income$475.17M$241.15M$445.67M$1.07B
7 Day Performance-5.86%-1.97%-2.30%-1.99%
1 Month Performance4.54%-3.21%-3.95%-2.68%
1 Year Performance3.88%-6.74%-6.12%10.45%

New Oriental Education & Technology Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
EDU
New Oriental Education & Technology Group
4.1709 of 5 stars
$55.82
+2.3%
$61.93
+10.9%
+2.3%$8.63B$5.66B18.8684,111
PSO
Pearson
2.0548 of 5 stars
$16.58
-0.9%
N/A+9.3%$10.06B$3.63BN/A16,665
DUOL
Duolingo
2.6702 of 5 stars
$148.36
+0.9%
$132.65
-10.6%
-53.6%$6.88B$1.04B17.58600
TAL
TAL Education Group
3.7715 of 5 stars
$11.72
-1.8%
$14.80
+26.3%
+9.6%$6.61B$3.01B7.2826,100
LAUR
Laureate Education
3.7661 of 5 stars
$37.53
-3.3%
$40.50
+7.9%
+24.4%$5.34B$1.70B16.8333,900

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This page (NYSE:EDU) was last updated on 9/12/2026 by MarketBeat.com Staff.
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