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New Oriental Education & Technology Group (EDU) Competitors

New Oriental Education & Technology Group logo
$55.83 +0.92 (+1.68%)
As of 08/21/2026 03:58 PM Eastern
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EDU vs. PSO, TAL, DUOL, LAUR, and GHC

Should you buy New Oriental Education & Technology Group stock or one of its competitors? New Oriental Education & Technology Group's main competitors and comparable companies include Pearson (PSO), TAL Education Group (TAL), Duolingo (DUOL), Laureate Education (LAUR), and Graham (GHC). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "education services" industry.

How does New Oriental Education & Technology Group compare to Pearson?

Pearson (NYSE:PSO) and New Oriental Education & Technology Group (NYSE:EDU) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, dividends, analyst recommendations, earnings and profitability.

2.1% of Pearson shares are held by institutional investors. 0.1% of Pearson shares are held by company insiders. Comparatively, 15.5% of New Oriental Education & Technology Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Pearson pays an annual dividend of $0.22 per share and has a dividend yield of 1.4%. New Oriental Education & Technology Group pays an annual dividend of $1.16 per share and has a dividend yield of 2.1%. New Oriental Education & Technology Group pays out 39.2% of its earnings in the form of a dividend.

New Oriental Education & Technology Group has a consensus target price of $64.54, indicating a potential upside of 15.60%. Given New Oriental Education & Technology Group's stronger consensus rating and higher probable upside, analysts clearly believe New Oriental Education & Technology Group is more favorable than Pearson.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pearson
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29
New Oriental Education & Technology Group
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88

In the previous week, New Oriental Education & Technology Group had 2 more articles in the media than Pearson. MarketBeat recorded 3 mentions for New Oriental Education & Technology Group and 1 mentions for Pearson. Pearson's average media sentiment score of 1.18 beat New Oriental Education & Technology Group's score of 1.00 indicating that Pearson is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Pearson
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
New Oriental Education & Technology Group
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

New Oriental Education & Technology Group has a net margin of 8.39% compared to Pearson's net margin of 0.00%. New Oriental Education & Technology Group's return on equity of 11.32% beat Pearson's return on equity.

Company Net Margins Return on Equity Return on Assets
PearsonN/A N/A N/A
New Oriental Education & Technology Group 8.39%11.32%5.84%

New Oriental Education & Technology Group has higher revenue and earnings than Pearson.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Pearson$3.63B2.69$441.77MN/AN/A
New Oriental Education & Technology Group$5.66B1.56$475.17M$2.9618.86

Pearson has a beta of 0.36, meaning that its share price is 64% less volatile than the broader market. Comparatively, New Oriental Education & Technology Group has a beta of 0.24, meaning that its share price is 76% less volatile than the broader market.

Summary

New Oriental Education & Technology Group beats Pearson on 12 of the 17 factors compared between the two stocks.

How does New Oriental Education & Technology Group compare to TAL Education Group?

New Oriental Education & Technology Group (NYSE:EDU) and TAL Education Group (NYSE:TAL) are both mid-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, valuation, institutional ownership, dividends, analyst recommendations and profitability.

New Oriental Education & Technology Group has a beta of 0.24, meaning that its share price is 76% less volatile than the broader market. Comparatively, TAL Education Group has a beta of 0.13, meaning that its share price is 87% less volatile than the broader market.

37.8% of TAL Education Group shares are held by institutional investors. 15.5% of New Oriental Education & Technology Group shares are held by insiders. Comparatively, 1.8% of TAL Education Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

New Oriental Education & Technology Group presently has a consensus target price of $64.54, indicating a potential upside of 15.60%. TAL Education Group has a consensus target price of $14.80, indicating a potential upside of 30.86%. Given TAL Education Group's higher probable upside, analysts clearly believe TAL Education Group is more favorable than New Oriental Education & Technology Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
New Oriental Education & Technology Group
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88
TAL Education Group
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.75

In the previous week, TAL Education Group had 1 more articles in the media than New Oriental Education & Technology Group. MarketBeat recorded 4 mentions for TAL Education Group and 3 mentions for New Oriental Education & Technology Group. New Oriental Education & Technology Group's average media sentiment score of 1.00 beat TAL Education Group's score of 0.47 indicating that New Oriental Education & Technology Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
New Oriental Education & Technology Group
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
TAL Education Group
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

TAL Education Group has a net margin of 28.43% compared to New Oriental Education & Technology Group's net margin of 8.39%. TAL Education Group's return on equity of 24.55% beat New Oriental Education & Technology Group's return on equity.

Company Net Margins Return on Equity Return on Assets
New Oriental Education & Technology Group8.39% 11.32% 5.84%
TAL Education Group 28.43%24.55%15.08%

TAL Education Group has lower revenue, but higher earnings than New Oriental Education & Technology Group. TAL Education Group is trading at a lower price-to-earnings ratio than New Oriental Education & Technology Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
New Oriental Education & Technology Group$5.66B1.56$475.17M$2.9618.86
TAL Education Group$3.01B2.08$530.75M$1.617.02

Summary

New Oriental Education & Technology Group and TAL Education Group tied by winning 8 of the 16 factors compared between the two stocks.

How does New Oriental Education & Technology Group compare to Duolingo?

New Oriental Education & Technology Group (NYSE:EDU) and Duolingo (NASDAQ:DUOL) are both mid-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, risk, analyst recommendations, dividends, earnings, profitability and institutional ownership.

New Oriental Education & Technology Group currently has a consensus price target of $64.54, suggesting a potential upside of 15.60%. Duolingo has a consensus price target of $131.19, suggesting a potential downside of 10.23%. Given New Oriental Education & Technology Group's stronger consensus rating and higher probable upside, research analysts plainly believe New Oriental Education & Technology Group is more favorable than Duolingo.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
New Oriental Education & Technology Group
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88
Duolingo
1 Sell rating(s)
16 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.35

New Oriental Education & Technology Group has higher revenue and earnings than Duolingo. Duolingo is trading at a lower price-to-earnings ratio than New Oriental Education & Technology Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
New Oriental Education & Technology Group$5.66B1.56$475.17M$2.9618.86
Duolingo$1.04B6.59$414.07M$8.4417.31

New Oriental Education & Technology Group has a beta of 0.24, meaning that its share price is 76% less volatile than the broader market. Comparatively, Duolingo has a beta of 0.87, meaning that its share price is 13% less volatile than the broader market.

In the previous week, Duolingo had 21 more articles in the media than New Oriental Education & Technology Group. MarketBeat recorded 24 mentions for Duolingo and 3 mentions for New Oriental Education & Technology Group. New Oriental Education & Technology Group's average media sentiment score of 1.00 beat Duolingo's score of 0.30 indicating that New Oriental Education & Technology Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
New Oriental Education & Technology Group
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Duolingo
8 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Duolingo has a net margin of 35.88% compared to New Oriental Education & Technology Group's net margin of 8.39%. Duolingo's return on equity of 12.10% beat New Oriental Education & Technology Group's return on equity.

Company Net Margins Return on Equity Return on Assets
New Oriental Education & Technology Group8.39% 11.32% 5.84%
Duolingo 35.88%12.10%8.24%

91.6% of Duolingo shares are held by institutional investors. 15.5% of New Oriental Education & Technology Group shares are held by insiders. Comparatively, 16.6% of Duolingo shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Duolingo beats New Oriental Education & Technology Group on 10 of the 16 factors compared between the two stocks.

How does New Oriental Education & Technology Group compare to Laureate Education?

Laureate Education (NASDAQ:LAUR) and New Oriental Education & Technology Group (NYSE:EDU) are both mid-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, valuation, institutional ownership, earnings, media sentiment, dividends, profitability and analyst recommendations.

New Oriental Education & Technology Group has higher revenue and earnings than Laureate Education. Laureate Education is trading at a lower price-to-earnings ratio than New Oriental Education & Technology Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Laureate Education$1.70B3.03$281.63M$2.2316.80
New Oriental Education & Technology Group$5.66B1.56$475.17M$2.9618.86

Laureate Education has a beta of 0.4, meaning that its stock price is 60% less volatile than the broader market. Comparatively, New Oriental Education & Technology Group has a beta of 0.24, meaning that its stock price is 76% less volatile than the broader market.

96.3% of Laureate Education shares are held by institutional investors. 1.5% of Laureate Education shares are held by company insiders. Comparatively, 15.5% of New Oriental Education & Technology Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, New Oriental Education & Technology Group had 1 more articles in the media than Laureate Education. MarketBeat recorded 3 mentions for New Oriental Education & Technology Group and 2 mentions for Laureate Education. Laureate Education's average media sentiment score of 1.19 beat New Oriental Education & Technology Group's score of 1.00 indicating that Laureate Education is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Laureate Education
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
New Oriental Education & Technology Group
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Laureate Education has a net margin of 17.57% compared to New Oriental Education & Technology Group's net margin of 8.39%. Laureate Education's return on equity of 23.54% beat New Oriental Education & Technology Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Laureate Education17.57% 23.54% 11.72%
New Oriental Education & Technology Group 8.39%11.32%5.84%

Laureate Education presently has a consensus price target of $40.50, indicating a potential upside of 8.12%. New Oriental Education & Technology Group has a consensus price target of $64.54, indicating a potential upside of 15.60%. Given New Oriental Education & Technology Group's stronger consensus rating and higher probable upside, analysts clearly believe New Oriental Education & Technology Group is more favorable than Laureate Education.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Laureate Education
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.57
New Oriental Education & Technology Group
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88

Summary

New Oriental Education & Technology Group beats Laureate Education on 9 of the 16 factors compared between the two stocks.

How does New Oriental Education & Technology Group compare to Graham?

New Oriental Education & Technology Group (NYSE:EDU) and Graham (NYSE:GHC) are both mid-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, media sentiment, earnings, analyst recommendations, dividends, institutional ownership, valuation and risk.

New Oriental Education & Technology Group pays an annual dividend of $1.16 per share and has a dividend yield of 2.1%. Graham pays an annual dividend of $7.52 per share and has a dividend yield of 0.6%. New Oriental Education & Technology Group pays out 39.2% of its earnings in the form of a dividend. Graham pays out 6.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Graham has increased its dividend for 10 consecutive years.

New Oriental Education & Technology Group has higher revenue and earnings than Graham. Graham is trading at a lower price-to-earnings ratio than New Oriental Education & Technology Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
New Oriental Education & Technology Group$5.66B1.56$475.17M$2.9618.86
Graham$4.91B1.01$292.29M$124.089.44

93.2% of Graham shares are owned by institutional investors. 15.5% of New Oriental Education & Technology Group shares are owned by insiders. Comparatively, 18.6% of Graham shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

In the previous week, New Oriental Education & Technology Group and New Oriental Education & Technology Group both had 3 articles in the media. New Oriental Education & Technology Group's average media sentiment score of 1.00 beat Graham's score of 0.41 indicating that New Oriental Education & Technology Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
New Oriental Education & Technology Group
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Graham
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

New Oriental Education & Technology Group presently has a consensus price target of $64.54, suggesting a potential upside of 15.60%. Given New Oriental Education & Technology Group's higher probable upside, analysts plainly believe New Oriental Education & Technology Group is more favorable than Graham.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
New Oriental Education & Technology Group
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88
Graham
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50

Graham has a net margin of 10.69% compared to New Oriental Education & Technology Group's net margin of 8.39%. New Oriental Education & Technology Group's return on equity of 11.32% beat Graham's return on equity.

Company Net Margins Return on Equity Return on Assets
New Oriental Education & Technology Group8.39% 11.32% 5.84%
Graham 10.69%5.73%3.32%

New Oriental Education & Technology Group has a beta of 0.24, indicating that its share price is 76% less volatile than the broader market. Comparatively, Graham has a beta of 0.71, indicating that its share price is 29% less volatile than the broader market.

Summary

New Oriental Education & Technology Group beats Graham on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding EDU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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EDU vs. The Competition

Export
MetricNew Oriental Education & Technology GroupDiversified Consumer Services IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$8.82B$4.36B$13.23B$24.31B
Dividend Yield2.08%2.80%56.57%3.70%
P/E Ratio18.8610.3446.9630.31
Price / Sales1.5637.3088.8521.00
Price / Cash8.5914.4429.1332.49
Price / Book2.043.193.936.77
Net Income$475.17M$242.43M$445.72M$1.07B
7 Day Performance6.31%-0.18%-0.26%-0.65%
1 Month Performance13.14%0.07%2.74%3.38%
1 Year Performance17.46%-4.79%-1.57%14.90%

New Oriental Education & Technology Group Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
EDU
New Oriental Education & Technology Group
4.556 of 5 stars		$55.83
+1.7%		$64.54
+15.6%		+17.5%$8.82B$5.66B18.8684,111
PSO
Pearson
2.4519 of 5 stars		$16.13
-0.1%		N/A+9.4%$9.71B$4.72BN/A16,665
TAL
TAL Education Group
4.2289 of 5 stars		$11.66
+0.1%		$14.80
+26.9%		+4.1%$6.45B$3.01B7.2426,100
DUOL
Duolingo
3.209 of 5 stars		$130.16
-2.0%		$128.63
-1.2%		-56.0%$6.21B$1.04B15.42600
LAUR
Laureate Education
3.9786 of 5 stars		$37.71
+0.2%		$40.50
+7.4%		+39.2%$5.18B$1.83B16.9133,900

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This page (NYSE:EDU) was last updated on 8/23/2026 by MarketBeat.com Staff.
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