GreenTree Hospitality Group (GHG) Competitors

Target Hospitality (NASDAQ:TH) and GreenTree Hospitality Group (NYSE:GHG) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, dividends, analyst recommendations, valuation and media sentiment.

Do insiders & institutionals believe in TH or GHG?

32.4% of Target Hospitality shares are held by institutional investors. Comparatively, 8.1% of GreenTree Hospitality Group shares are held by institutional investors. 68.0% of Target Hospitality shares are held by company insiders. Comparatively, 88.7% of GreenTree Hospitality Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Is TH or GHG more profitable?

GreenTree Hospitality Group has a net margin of 8.67% compared to Target Hospitality's net margin of 3.58%. GreenTree Hospitality Group's return on equity of 7.51% beat Target Hospitality's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Target Hospitality	3.58%	3.26%	2.13%
GreenTree Hospitality Group	8.67%	7.51%	2.29%

Do analysts recommend TH or GHG?

Target Hospitality presently has a consensus target price of $13.00, indicating a potential upside of 43.96%. Given Target Hospitality's stronger consensus rating and higher possible upside, equities research analysts clearly believe Target Hospitality is more favorable than GreenTree Hospitality Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Target Hospitality	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	3.00
GreenTree Hospitality Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has more risk & volatility, TH or GHG?

Target Hospitality has a beta of 1.92, meaning that its stock price is 92% more volatile than the S&P 500. Comparatively, GreenTree Hospitality Group has a beta of 0.54, meaning that its stock price is 46% less volatile than the S&P 500.

Which has higher valuation and earnings, TH or GHG?

Target Hospitality has higher revenue and earnings than GreenTree Hospitality Group. GreenTree Hospitality Group is trading at a lower price-to-earnings ratio than Target Hospitality, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Target Hospitality	$386.27M	2.33	$71.26M	$0.10	90.30
GreenTree Hospitality Group	$184.05M	1.15	$15.07M	$0.43	4.85

Does the media favor TH or GHG?

In the previous week, Target Hospitality had 7 more articles in the media than GreenTree Hospitality Group. MarketBeat recorded 7 mentions for Target Hospitality and 0 mentions for GreenTree Hospitality Group. Target Hospitality's average media sentiment score of 0.76 beat GreenTree Hospitality Group's score of 0.00 indicating that Target Hospitality is being referred to more favorably in the media.

Company	Overall Sentiment
Target Hospitality	Positive
GreenTree Hospitality Group	Neutral

Summary

Target Hospitality beats GreenTree Hospitality Group on 12 of the 17 factors compared between the two stocks.