GreenTree Hospitality Group (GHG) Competitors

GreenTree Hospitality Group (NYSE:GHG) and Target Hospitality (NASDAQ:TH) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, community ranking, valuation, risk, profitability, media sentiment, analyst recommendations, earnings and institutional ownership.

Do insiders & institutionals believe in GHG or TH?

8.1% of GreenTree Hospitality Group shares are owned by institutional investors. Comparatively, 32.4% of Target Hospitality shares are owned by institutional investors. 88.7% of GreenTree Hospitality Group shares are owned by company insiders. Comparatively, 68.0% of Target Hospitality shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Do analysts recommend GHG or TH?

Target Hospitality has a consensus target price of $11.25, suggesting a potential upside of 64.71%. Given Target Hospitality's stronger consensus rating and higher possible upside, analysts plainly believe Target Hospitality is more favorable than GreenTree Hospitality Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GreenTree Hospitality Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Target Hospitality	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.75

Which has higher valuation and earnings, GHG or TH?

Target Hospitality has lower revenue, but higher earnings than GreenTree Hospitality Group. GreenTree Hospitality Group is trading at a lower price-to-earnings ratio than Target Hospitality, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GreenTree Hospitality Group	$1.34B	0.15	$37.93M	$0.43	4.74
Target Hospitality	$349.50M	1.94	$173.70M	$0.43	15.88

Does the MarketBeat Community prefer GHG or TH?

GreenTree Hospitality Group received 172 more outperform votes than Target Hospitality when rated by MarketBeat users. Likewise, 62.50% of users gave GreenTree Hospitality Group an outperform vote while only 48.65% of users gave Target Hospitality an outperform vote.

Company	Underperform	Outperform
GreenTree Hospitality Group	Outperform Votes 190 62.50%	Underperform Votes 114 37.50%
Target Hospitality	Outperform Votes 18 48.65%	Underperform Votes 19 51.35%

Which has more risk and volatility, GHG or TH?

GreenTree Hospitality Group has a beta of 0.51, indicating that its stock price is 49% less volatile than the S&P 500. Comparatively, Target Hospitality has a beta of 1.85, indicating that its stock price is 85% more volatile than the S&P 500.

Does the media prefer GHG or TH?

In the previous week, Target Hospitality had 1 more articles in the media than GreenTree Hospitality Group. MarketBeat recorded 2 mentions for Target Hospitality and 1 mentions for GreenTree Hospitality Group. Target Hospitality's average media sentiment score of 0.85 beat GreenTree Hospitality Group's score of -1.00 indicating that Target Hospitality is being referred to more favorably in the news media.

Company	Overall Sentiment
GreenTree Hospitality Group	Negative
Target Hospitality	Positive

Is GHG or TH more profitable?

Target Hospitality has a net margin of 20.84% compared to GreenTree Hospitality Group's net margin of 13.93%. Target Hospitality's return on equity of 22.80% beat GreenTree Hospitality Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GreenTree Hospitality Group	13.93%	12.70%	3.84%
Target Hospitality	20.84%	22.80%	12.82%

Summary

Target Hospitality beats GreenTree Hospitality Group on 14 of the 18 factors compared between the two stocks.