NYSE:HOG Harley-Davidson (HOG) Stock Price, News & Analysis $22.29 -0.87 (-3.76%) As of 03:53 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock About Harley-Davidson Stock (NYSE:HOG) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Harley-Davidson alerts:Sign Up Key Stats Today's Range$21.83▼$22.6350-Day Range$20.84▼$27.1052-Week Range$20.45▼$39.93Volume4.24 million shsAverage Volume2.46 million shsMarket Capitalization$2.76 billionP/E Ratio6.69Dividend Yield3.23%Price Target$29.83Consensus RatingHold Company OverviewHarley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.Read More… Harley-Davidson Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks99th Percentile Overall ScoreHOG MarketRank™: Harley-Davidson scored higher than 99% of companies evaluated by MarketBeat, and ranked 3rd out of 86 stocks in the auto/tires/trucks sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.2 / 5Analyst RatingHold Consensus RatingHarley-Davidson has received a consensus rating of Hold. The company's average rating score is 2.43, and is based on 1 buy rating, 5 hold ratings, and no sell ratings.Amount of Analyst CoverageHarley-Davidson has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Harley-Davidson's stock forecast and price target. Earnings and Valuation5.0 / 5Proj. Earnings Growth28.78% Earnings GrowthEarnings for Harley-Davidson are expected to grow by 28.78% in the coming year, from $3.44 to $4.43 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Harley-Davidson is 6.63, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 21.70.Price to Earnings Ratio vs. SectorThe P/E ratio of Harley-Davidson is 6.63, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 16.90.Price to Earnings Growth RatioHarley-Davidson has a PEG Ratio of 0.38. PEG Ratios below 1 indicate that a company could be undervalued.Price to Book Value per Share RatioHarley-Davidson has a P/B Ratio of 0.89. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about Harley-Davidson's valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted11.89% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 5.5.Change versus previous monthShort interest in Harley-Davidson has recently increased by 10.70%, indicating that investor sentiment is decreasing significantly. Dividend2.5 / 5Dividend StrengthModerate Dividend YieldHarley-Davidson pays a meaningful dividend of 3.04%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthHarley-Davidson does not have a long track record of dividend growth.Dividend CoverageThe dividend payout ratio of Harley-Davidson is 21.62%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Harley-Davidson will have a dividend payout ratio of 16.25% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.Read more about Harley-Davidson's dividend. Sustainability and ESG0.0 / 5Environmental Score-5.90 Percentage of Shares Shorted11.89% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 5.5.Change versus previous monthShort interest in Harley-Davidson has recently increased by 10.70%, indicating that investor sentiment is decreasing significantly. News and Social Media3.3 / 5News Sentiment0.91 News SentimentHarley-Davidson has a news sentiment score of 0.91. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.74 average news sentiment score of Auto/Tires/Trucks companies.News Coverage This WeekMarketBeat has tracked 13 news articles for Harley-Davidson this week, compared to 10 articles on an average week.Search InterestOnly 13 people have searched for HOG on MarketBeat in the last 30 days. This is a decrease of -19% compared to the previous 30 days.MarketBeat Follows38 people have added Harley-Davidson to their MarketBeat watchlist in the last 30 days. This is an increase of 171% compared to the previous 30 days. Company Ownership2.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Harley-Davidson insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $88,264.00 in company stock.Percentage Held by InsidersOnly 0.93% of the stock of Harley-Davidson is held by insiders.Percentage Held by Institutions85.10% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Harley-Davidson's insider trading history. Receive HOG Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter. Email Address HOG Stock News HeadlinesHarley-Davidson Tops Watchlists: Value Trap or Turnaround Play?Harley-Davidson is attracting investor focus due to its iconic brand legacy and potential value despite operational shifts and market pressures.April 9, 2025 | marketbeat.comHarley-Davidson Sets the Record Straight on H Partners' Disingenuous and Harmful ClaimsApril 29 at 10:43 AM | prnewswire.comThis isn’t a trade war. It’s worse…Investigative Journalist Bombhsell: The Curse on the U.S Dollar Depleted retirement accounts? Meme coin investing? The rise in sports betting? A loneliness and opioid epidemic? This is America in 2025. But these aren't societal problems... they're economic ones. And they're NOT your fault. One investigative journalist is breaking what he calls "the most important money story of our lifetimes"; on this page here. It's the REAL story about Trump's economic agenda.April 30, 2025 | Stansberry Research (Ad)Purple Chip Capital Supports H Partners' Campaign for Change at Harley Davidson, Announces Intent to WITHHOLD its Votes at 2025 Annual Meeting of ShareholdersApril 29 at 9:00 AM | prnewswire.comH Partners Calls for Leadership Change at Harley-Davidson Inc (HOG) | HOG stock newsApril 23, 2025 | gurufocus.comH Partners Releases Presentation Outlining Urgent Need for Leadership Change at Harley-Davidson ...April 23, 2025 | gurufocus.comIndia May Slash Tariffs to Boost Harley-Davidson (HOG)April 23, 2025 | gurufocus.comIndia mulls zero tariffs on Harley-Davidson bikes - reportApril 23, 2025 | msn.comSee More Headlines HOG Stock Analysis - Frequently Asked Questions How have HOG shares performed this year? Harley-Davidson's stock was trading at $30.13 on January 1st, 2025. Since then, HOG stock has decreased by 26.7% and is now trading at $22.08. View the best growth stocks for 2025 here. How were Harley-Davidson's earnings last quarter? Harley-Davidson, Inc. (NYSE:HOG) released its quarterly earnings results on Wednesday, February, 5th. The company reported ($0.93) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of ($0.65) by $0.28. Harley-Davidson had a net margin of 9.25% and a trailing twelve-month return on equity of 13.64%. Read the conference call transcript. Is Harley-Davidson buying back stock? Harley-Davidson's board initiated a stock buyback program on Thursday, July 25th 2024, which permits the company to buy back $1,000,000,000 in shares, according to EventVestor. This means that the company could repurchase up to 19.4% of its shares through open market purchases. Shares repurchase programs are typically an indication that the company's board believes its stock is undervalued. Does Harley-Davidson have any subsidiaries? The following companies are subsidiaries of Harley-Davidson: StaCyc, MV Agusta Group, Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, and others. Who are Harley-Davidson's major shareholders? Harley-Davidson's top institutional investors include Bank of New York Mellon Corp (1.14%), Brickwood Asset Management LLP (0.93%), Rhumbline Advisers (0.27%) and Principal Financial Group Inc. (0.21%). Insiders that own company stock include ZEITZ JOCHEN, Luke Christopher Mansfield, Maryrose Sylvester, Jonathan R Root and Rafeh Masood. View institutional ownership trends. How do I buy shares of Harley-Davidson? Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Harley-Davidson own? Based on aggregate information from My MarketBeat watchlists, some other companies that Harley-Davidson investors own include Meta Platforms (META), Tesla (TSLA), NVIDIA (NVDA), Advanced Micro Devices (AMD), Intel (INTC), Exxon Mobil (XOM) and Chevron (CVX). Company Calendar Last Earnings2/05/2025Record date for 3/14 Dividend2/28/2025Ex-Dividend for 3/14 Dividend2/28/2025Dividend Payable3/14/2025Today4/30/2025Next Earnings (Estimated)5/01/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNYSE SectorAuto/Tires/Trucks Industry Motorcycles, bicycles, & parts Sub-IndustryMotorcycle Manufacturers Current SymbolNYSE:HOG CIK793952 Webwww.harley-davidson.com Phone(414) 342-4680Fax414-343-4089Employees6,300Year Founded1903Price Target and Rating Average Stock Price Target$29.83 High Stock Price Target$35.00 Low Stock Price Target$26.00 Potential Upside/Downside+28.8%Consensus RatingHold Rating Score (0-4)2.43 Research Coverage7 Analysts Profitability EPS (Most Recent Fiscal Year)$3.33 Trailing P/E Ratio6.96 Forward P/E Ratio6.74 P/E Growth0.38Net Income$455.36 million Net Margins9.25% Pretax Margin9.97% Return on Equity13.64% Return on Assets3.64% Debt Debt-to-Equity Ratio1.41 Current Ratio1.40 Quick Ratio1.19 Sales & Book Value Annual Sales$5.19 billion Price / Sales0.55 Cash Flow$7.20 per share Price / Cash Flow3.22 Book Value$24.81 per share Price / Book0.93Miscellaneous Outstanding Shares123,703,000Free Float126,219,000Market Cap$2.87 billion OptionableOptionable Beta1.28 Social Links The Best High-Yield Dividend Stocks for 2025Discover the 10 Best High-Yield Dividend Stocks for 2025 and secure reliable income in uncertain markets. Download the report now to identify top dividend payers and avoid common yield traps.Get This Free Report This page (NYSE:HOG) was last updated on 4/30/2025 by MarketBeat.com Staff From Our PartnersM.A.G.A. is Finished – This Could be even BetterYou’ve no doubt heard Trump’s rally cry: Make America Great Again. But recently the President made a big ch...Paradigm Press | SponsoredSecret financial plot unfolding in Washington DC… [DEVELOPING]What stocks are next up to soar in 2025? I believe I’ve found the answer - and it might surprise you. Yo...Timothy Sykes | SponsoredDOGE officially begins retirement transformationElon Musk's Department of Government Efficiency ("DOGE") just announced the first-ever "fully digital retireme...Altimetry | SponsoredGet Your Bank Account “Fed Invasion” Ready with THESE 4 Simple StepsStarting as soon as a few months from now, the United States government will make a sweeping change to bank ac...Weiss Ratings | SponsoredHere’s How to Claim Your Stake in Elon’s Private Company, xAII predict this single breakthrough could make Elon the world’s first trillionaire — and mint more new milliona...Brownstone Research | SponsoredMusk's warning signal: Prepare before the cascade beginsWhen Elon Musk triggered his AI layoff plan, most analysts missed what it really meant. Louis Navellier didn’t...InvestorPlace | SponsoredThe collapse has already startedThe headlines scream tariffs and export bans — but the real damage is happening in retirement portfolios. Tim ...Investors Alley | Sponsored🥾⛏️👷♂️ What I Learned From Numerous Mine Visits...Twenty years ago, I made a decision that changed my life. Instead of sitting behind a desk analyzing mining...Golden Portfolio | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Harley-Davidson, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Harley-Davidson With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.