Trending NewsTrending NewsNYSE:HOG Harley-Davidson (HOG) Stock Price, News & Analysis $26.00 +0.65 (+2.56%) As of 03:58 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock About Harley-Davidson Stock (NYSE:HOG) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Harley-Davidson alerts:Sign Up Key Stats Today's Range$25.19▼$26.6850-Day Range$20.84▼$26.0052-Week Range$20.45▼$39.93Volume4.22 million shsAverage Volume1.92 million shsMarket Capitalization$3.16 billionP/E Ratio7.81Dividend Yield2.77%Price Target$30.17Consensus RatingHold Company OverviewHarley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.Read More… Harley-Davidson Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks88th Percentile Overall ScoreHOG MarketRank™: Harley-Davidson scored higher than 88% of companies evaluated by MarketBeat, and ranked 16th out of 87 stocks in the auto/tires/trucks sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion2.2 / 5Analyst RatingHold Consensus RatingHarley-Davidson has received a consensus rating of Hold. The company's average rating score is 2.43, and is based on 1 buy rating, 5 hold ratings, and no sell ratings.Amount of Analyst CoverageHarley-Davidson has only been the subject of 4 research reports in the past 90 days.Read more about Harley-Davidson's stock forecast and price target. Earnings and Valuation4.4 / 5Proj. Earnings Growth28.78% Earnings GrowthEarnings for Harley-Davidson are expected to grow by 28.78% in the coming year, from $3.44 to $4.43 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Harley-Davidson is 7.81, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.11.Price to Earnings Ratio vs. SectorThe P/E ratio of Harley-Davidson is 7.81, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 19.94.Price to Earnings Growth RatioHarley-Davidson has a PEG Ratio of 0.38. PEG Ratios below 1 indicate that a company could be undervalued.Price to Book Value per Share RatioHarley-Davidson has a P/B Ratio of 1.05. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Harley-Davidson's valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted12.07% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 5.8.Change versus previous monthShort interest in Harley-Davidson has recently decreased by 0.34%, indicating that investor sentiment is improving. Dividend3.3 / 5Dividend StrengthStrong Dividend YieldHarley-Davidson pays a meaningful dividend of 2.89%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthHarley-Davidson has been increasing its dividend for 5 years.Dividend CoverageThe dividend payout ratio of Harley-Davidson is 26.87%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Harley-Davidson will have a dividend payout ratio of 16.25% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.Read more about Harley-Davidson's dividend. Sustainability and ESG0.0 / 5Environmental Score-5.90 Percentage of Shares Shorted12.07% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 5.8.Change versus previous monthShort interest in Harley-Davidson has recently decreased by 0.34%, indicating that investor sentiment is improving. News and Social Media2.6 / 5News Sentiment0.67 News SentimentHarley-Davidson has a news sentiment score of 0.67. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Auto/Tires/Trucks companies.News Coverage This WeekMarketBeat has tracked 35 news articles for Harley-Davidson this week, compared to 11 articles on an average week.Search Interest12 people have searched for HOG on MarketBeat in the last 30 days. This is an increase of 9% compared to the previous 30 days.MarketBeat FollowsOnly 3 people have added Harley-Davidson to their MarketBeat watchlist in the last 30 days. This is a decrease of -92% compared to the previous 30 days. Company Ownership1.7 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Harley-Davidson insiders have not sold or bought any company stock.Percentage Held by InsidersOnly 0.93% of the stock of Harley-Davidson is held by insiders.Percentage Held by Institutions85.10% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Harley-Davidson's insider trading history. Receive HOG Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter. Email Address HOG Stock News HeadlinesTariff turmoil prompts cloudy forecasts from General Motors, Harley-Davidson for the year aheadUncertainty continues to hang over the latest round of financial results and forecasts for companies both big and small as they try to navigate a global trade system severely shaken by a stark shift in U.S. policyMay 1, 2025 | marketbeat.comConservative activist Robby Starbuck sues Meta over AI responses about himConservative activist Robby Starbuck has filed a defamation lawsuit against Meta alleging that the social media giant’s artificial intelligence chat bot spread false statements about him, including that he participated in the the riot at the U.S. Capitol on Jan. 6, 2021April 30, 2025 | marketbeat.comIs President Trump Lying To You With This?President Trump’s economic transition isn’t without hardship. But what if there were a smart, tax-free way to protect your 401(k), IRA, or pension from market chaos and currency collapse? The 2025 Wealth Protection Guide reveals a legal IRS strategy that may let you keep more of your retirement—regardless of what happens next. Trump’s warning was real. So is this opportunity.May 20, 2025 | Colonial Metals (Ad)The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of InvestorsMay 20 at 12:06 PM | businesswire.comHarley-Davidson Gets Back to Business | HOG Stock NewsMay 19 at 5:25 PM | gurufocus.comHarley-Davidson Gets Back to BusinessMay 19 at 5:25 PM | gurufocus.comHarley-Davidson Inc (HOG) Announces Election of Directors and CEO Search Progress | HOG stock newsMay 19 at 5:25 PM | gurufocus.comHarley-Davidson Shareholders Approve Key Proposals at MeetingMay 19 at 5:25 PM | tipranks.comSee More Headlines HOG Stock Analysis - Frequently Asked Questions How have HOG shares performed this year? Harley-Davidson's stock was trading at $30.13 on January 1st, 2025. Since then, HOG stock has decreased by 13.7% and is now trading at $26.00. View the best growth stocks for 2025 here. How were Harley-Davidson's earnings last quarter? Harley-Davidson, Inc. (NYSE:HOG) posted its quarterly earnings data on Thursday, May, 1st. The company reported $1.07 earnings per share for the quarter, topping analysts' consensus estimates of $0.80 by $0.27. Harley-Davidson's quarterly revenue was down 23.2% on a year-over-year basis. Read the conference call transcript. Is Harley-Davidson buying back stock? Harley-Davidson's board authorized a stock buyback program on Thursday, July 25th 2024, which permits the company to buy back $1,000,000,000 in shares, according to EventVestor. This means that the company could buy up to 19.4% of its stock through open market purchases. Stock buyback programs are typically a sign that the company's management believes its stock is undervalued. Does Harley-Davidson have any subsidiaries? Harley-Davidson subsidiaries include StaCyc, MV Agusta Group, Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, and others. Who are Harley-Davidson's major shareholders? Harley-Davidson's top institutional shareholders include Vanguard Group Inc. (10.14%), Dimensional Fund Advisors LP (5.46%), Boston Partners (5.18%) and LSV Asset Management (4.34%). Insiders that own company stock include ZEITZ JOCHEN, Luke Christopher Mansfield, Maryrose Sylvester, Jonathan R Root and Rafeh Masood. View institutional ownership trends. How do I buy shares of Harley-Davidson? Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Harley-Davidson own? Based on aggregate information from My MarketBeat watchlists, some other companies that Harley-Davidson investors own include Meta Platforms (META), Tesla (TSLA), NVIDIA (NVDA), Advanced Micro Devices (AMD), Intel (INTC), Exxon Mobil (XOM) and Chevron (CVX). Company Calendar Record date for 3/14 Dividend2/28/2025Ex-Dividend for 3/14 Dividend2/28/2025Dividend Payable3/14/2025Last Earnings5/01/2025Today5/20/2025Record date for 6/18 Dividend6/02/2025Ex-Dividend for 6/18 Dividend6/02/2025Dividend Payable6/18/2025Next Earnings (Estimated)7/24/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNYSE SectorAuto/Tires/Trucks Industry Motorcycles, bicycles, & parts Sub-IndustryMotorcycle Manufacturers Current SymbolNYSE:HOG CIK793952 Webwww.harley-davidson.com Phone(414) 342-4680Fax414-343-4089Employees6,300Year Founded1903Price Target and Rating Average Stock Price Target$30.17 High Stock Price Target$35.00 Low Stock Price Target$28.00 Potential Upside/Downside+16.0%Consensus RatingHold Rating Score (0-4)2.43 Research Coverage7 Analysts Profitability EPS (Most Recent Fiscal Year)$2.68 Trailing P/E Ratio7.81 Forward P/E Ratio7.56 P/E Growth0.38Net Income$455.36 million Net Margins9.25% Pretax Margin9.97% Return on Equity13.64% Return on Assets3.64% Debt Debt-to-Equity Ratio1.41 Current Ratio1.40 Quick Ratio1.19 Sales & Book Value Annual Sales$4.79 billion Price / Sales0.66 Cash Flow$8.07 per share Price / Cash Flow3.22 Book Value$24.81 per share Price / Book1.05Miscellaneous Outstanding Shares121,488,000Free Float126,219,000Market Cap$3.16 billion OptionableOptionable Beta1.30 Social Links (Almost) Everything You Need To Know About The EV MarketLooking to profit from the electric vehicle mega-trend? 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