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NYSE:HOG

Harley-Davidson (HOG) Stock Price, News & Analysis

Harley-Davidson logo
$24.12 -0.10 (-0.42%)
Closing price 08/7/2025 03:59 PM Eastern
Extended Trading
$24.22 +0.10 (+0.40%)
As of 08/7/2025 07:16 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

About Harley-Davidson Stock (NYSE:HOG)

Key Stats

Today's Range
$23.61
$24.60
50-Day Range
$22.90
$25.97
52-Week Range
$20.45
$39.93
Volume
2.11 million shs
Average Volume
2.41 million shs
Market Capitalization
$2.93 billion
P/E Ratio
12.50
Dividend Yield
2.99%
Price Target
$29.83
Consensus Rating
Hold

Company Overview

Harley-Davidson Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
93rd Percentile Overall Score

HOG MarketRank™: 

Harley-Davidson scored higher than 93% of companies evaluated by MarketBeat, and ranked 9th out of 87 stocks in the auto/tires/trucks sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Harley-Davidson has received a consensus rating of Hold. The company's average rating score is 2.43, and is based on 1 buy rating, 5 hold ratings, and no sell ratings.

  • Amount of Analyst Coverage

    Harley-Davidson has only been the subject of 3 research reports in the past 90 days.

  • Read more about Harley-Davidson's stock forecast and price target.
  • Earnings Growth

    Earnings for Harley-Davidson are expected to grow by 28.78% in the coming year, from $3.44 to $4.43 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Harley-Davidson is 12.50, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 27.80.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Harley-Davidson is 12.50, which means that it is trading at a more expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 12.05.

  • Price to Earnings Growth Ratio

    Harley-Davidson has a PEG Ratio of 0.40. PEG Ratios below 1 indicate that a company could be undervalued.

  • Price to Book Value per Share Ratio

    Harley-Davidson has a P/B Ratio of 0.89. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

  • Read more about Harley-Davidson's valuation and earnings.
  • Percentage of Shares Shorted

    9.99% of the float of Harley-Davidson has been sold short.
  • Short Interest Ratio / Days to Cover

    Harley-Davidson has a short interest ratio ("days to cover") of 6.9.
  • Change versus previous month

    Short interest in Harley-Davidson has recently decreased by 3.60%, indicating that investor sentiment is improving.
  • Dividend Yield

    Harley-Davidson pays a meaningful dividend of 2.97%, higher than the bottom 25% of all stocks that pay dividends.

  • Dividend Growth

    Harley-Davidson has been increasing its dividend for 5 years.

  • Dividend Coverage

    The dividend payout ratio of Harley-Davidson is 37.31%. This payout ratio is at a healthy, sustainable level, below 75%.

  • Dividend Sustainability

    Based on earnings estimates, Harley-Davidson will have a dividend payout ratio of 16.25% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.

  • Read more about Harley-Davidson's dividend.
  • Percentage of Shares Shorted

    9.99% of the float of Harley-Davidson has been sold short.
  • Short Interest Ratio / Days to Cover

    Harley-Davidson has a short interest ratio ("days to cover") of 6.9.
  • Change versus previous month

    Short interest in Harley-Davidson has recently decreased by 3.60%, indicating that investor sentiment is improving.
  • News Sentiment

    Harley-Davidson has a news sentiment score of 0.36. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.50 average news sentiment score of Auto/Tires/Trucks companies.
  • News Coverage This Week

    MarketBeat has tracked 22 news articles for Harley-Davidson this week, compared to 13 articles on an average week.
  • Search Interest

    13 people have searched for HOG on MarketBeat in the last 30 days. This is an increase of 63% compared to the previous 30 days.
  • MarketBeat Follows

    5 people have added Harley-Davidson to their MarketBeat watchlist in the last 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Harley-Davidson insiders have bought more of their company's stock than they have sold. Specifically, they have bought $49,756.00 in company stock and sold $0.00 in company stock.

  • Percentage Held by Insiders

    Only 0.93% of the stock of Harley-Davidson is held by insiders.

  • Percentage Held by Institutions

    85.10% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Harley-Davidson's insider trading history.
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HOG Stock News Headlines

Harley-Davidson Director Makes Bold Stock Purchase!
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Decoding Harley-Davidson Inc (HOG): A Strategic SWOT Insight
Harley-Davidson Sells Motorcycle Notes to KKR, Cavendish
Harley-Davidson Names Artie Starrs CEO As Sales Decline
See More Headlines

HOG Stock Analysis - Frequently Asked Questions

Harley-Davidson's stock was trading at $30.13 at the beginning of the year. Since then, HOG stock has decreased by 20.0% and is now trading at $24.1180.

Harley-Davidson, Inc. (NYSE:HOG) posted its earnings results on Wednesday, July, 30th. The company reported $0.88 EPS for the quarter, missing analysts' consensus estimates of $0.99 by $0.11. Harley-Davidson's quarterly revenue was down 19.3% compared to the same quarter last year.
Read the conference call transcript
.

Harley-Davidson's board initiated a share repurchase plan on Thursday, July 25th 2024, which allows the company to buy back $1,000,000,000 in shares, according to EventVestor. This means that the company could buy up to 19.4% of its shares through open market purchases. Shares repurchase plans are generally a sign that the company's leadership believes its shares are undervalued.

Harley-Davidson subsidiaries include StaCyc, MV Agusta Group, Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, and more.

Harley-Davidson's top institutional investors include Boston Partners (3.24%), Bank of New York Mellon Corp (1.51%), Bank of Montreal Can (0.33%) and Simplex Trading LLC. Insiders that own company stock include ZEITZ JOCHEN, Luke Christopher Mansfield, Maryrose Sylvester, Jonathan R Root and Rafeh Masood.
View institutional ownership trends
.

Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Harley-Davidson investors own include Meta Platforms (META), Tesla (TSLA), NVIDIA (NVDA), Advanced Micro Devices (AMD), Intel (INTC), Exxon Mobil (XOM) and Chevron (CVX).

Company Calendar

Record date for 6/18 Dividend
6/02/2025
Ex-Dividend for 6/18 Dividend
6/02/2025
Dividend Payable
6/18/2025
Last Earnings
7/30/2025
Today
8/07/2025
Next Earnings (Estimated)
10/23/2025
Fiscal Year End
12/31/2025

Industry, Sector and Symbol

Stock Exchange
NYSE
Industry
AUTO - DOMESTIC
Sub-Industry
Motorcycle Manufacturers
Current Symbol
NYSE:HOG
CIK
793952
Employees
5,900
Year Founded
1903

Price Target and Rating

High Price Target
$35.00
Low Price Target
$27.00
Potential Upside/Downside
+23.7%
Consensus Rating
Hold
Rating Score (0-4)
2.43
Research Coverage
7 Analysts

Profitability

EPS (Trailing Twelve Months)
$1.93
Trailing P/E Ratio
12.50
Forward P/E Ratio
7.01
P/E Growth
0.4
Net Income
$455.36 million
Net Margins
5.76%
Pretax Margin
6.42%
Return on Equity
7.43%
Return on Assets
1.97%

Debt

Debt-to-Equity Ratio
1.32
Current Ratio
1.37
Quick Ratio
1.20

Sales & Book Value

Annual Sales
$5.19 billion
Price / Sales
0.56
Cash Flow
$5.48 per share
Price / Cash Flow
4.40
Book Value
$27.23 per share
Price / Book
0.89

Miscellaneous

Outstanding Shares
121,490,000
Free Float
120,358,000
Market Cap
$2.93 billion
Optionable
Optionable
Beta
1.29

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This page (NYSE:HOG) was last updated on 8/8/2025 by MarketBeat.com Staff
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