Trending NewsTrending NewsNYSE:HOG Harley-Davidson (HOG) Stock Price, News & Analysis $31.06 +0.73 (+2.41%) Closing price 10/30/2026 03:59 PM EasternExtended Trading$31.02 -0.04 (-0.13%) As of 10/30/2026 07:56 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Harley-Davidson Stock (NYSE:HOG) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Harley-Davidson alerts:Sign Up Key Stats Today's Range$29.93▼$31.2350-Day Range$24.47▼$31.0652-Week Range$17.09▼$31.23Volume3.25 million shsAverage Volume2.18 million shsMarket Capitalization$3.23 billionP/E RatioN/ADividend Yield2.41%Price Target$29.91Consensus RatingModerate Buy Company Overview Harley-Davidson, Inc. is a Milwaukee-based company that designs, manufactures and sells heavyweight motorcycles. Its product portfolio includes touring, cruiser, standard and adventure-touring motorcycles sold under the Harley-Davidson brand, as well as electric motorcycles offered through its LiveWire business. The company also provides motorcycle parts, accessories, apparel and related merchandise. Through Harley-Davidson Financial Services, it offers financing and insurance products to motorcycle dealers and retail customers in supported markets. Harley-Davidson’s products are distributed through an independent dealer network and company-operated locations. Founded in 1903, Harley-Davidson serves customers in the United States and international markets, including regions in Europe, Asia-Pacific and Latin America. The company is known for its long-standing motorcycle heritage, rider community and branded lifestyle products, while continuing to expand its offerings in electric motorcycles and adventure touring.AI Generated. May Contain Errors. Read More Harley-Davidson Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks76th Percentile Overall ScoreHOG MarketRank™: 3.805689050525 of 5 starsHarley-Davidson scored higher than 76% of companies evaluated by MarketBeat, and ranked 101st out of 481 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion2.3 / 5Analyst RatingModerate Buy Consensus RatingHarley-Davidson has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 1 strong buy rating, 7 buy ratings, 4 hold ratings, and 2 sell ratings.Upside/DownsideThe consensus price target for Harley-Davidson is close to its current price, suggesting limited near-term upside or downside.Amount of Analyst CoverageHarley-Davidson has been the subject of 8 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Harley-Davidson's stock forecast and price target. Earnings and Valuation1.9 / 5Proj. Earnings Growth160.61% Earnings GrowthEarnings for Harley-Davidson are expected to grow by 160.61% in the coming year, from $0.66 to $1.72 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Harley-Davidson is -29.03, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Harley-Davidson is -29.03, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Growth RatioHarley-Davidson has a PEG Ratio of 8.48. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioHarley-Davidson has a P/B Ratio of 1.06. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted20.05% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 9.72.Change versus previous monthShort interest in Harley-Davidson has recently decreased by 2.09%, indicating that investor sentiment is improving. Dividend3.3 / 5Dividend StrengthStrong Dividend YieldHarley-Davidson pays a meaningful dividend of 2.47%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthHarley-Davidson has been increasing its dividend for 5 years.Dividend CoverageThe dividend payout ratio of Harley-Davidson is 46.01%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Harley-Davidson will have a dividend payout ratio of 43.60% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.Read more about Harley-Davidson's dividend. News and Social Media2.1 / 5News Sentiment0.31 News SentimentHarley-Davidson has a news sentiment score of 0.31. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.54 average news sentiment score of Consumer Discretionary companies.News Coverage This WeekMarketBeat has tracked 33 news articles for Harley-Davidson this week, compared to 7 articles on an average week.Search InterestOnly 4 people have searched for HOG on MarketBeat in the last 30 days. This is a decrease of -20% compared to the previous 30 days.MarketBeat FollowsOnly 3 people have added Harley-Davidson to their MarketBeat watchlist in the last 30 days. This is a decrease of -25% compared to the previous 30 days. Company Ownership4.3 / 5Insider TradingAcquiring Shares Cluster Insider Buying3 insiders have purchased shares of Harley-Davidson in the last three months. Multiple insiders buying is a strong bullish signal.Net Insider BuyingOver the last three months, insiders have purchased a net $1,320,127.00 in company stock, which represents 0.0408% of the company's market cap.Insider Buying vs. Insider SellingIn the past three months, Harley-Davidson insiders have bought 1,105.42% more of their company's stock than they have sold. Specifically, they have bought $1,439,550.00 in company stock and sold $119,423.00 in company stock.Percentage Held by Insiders0.97% of the stock of Harley-Davidson is held by insiders.Percentage Held by Institutions85.10% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Harley-Davidson's insider trading history. Receive HOG Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. HOG Stock News HeadlinesHarley-Davidson (NYSE:HOG) Stock Dropped to "Sell" by Wall Street Zen15 minutes ago | americanbankingnews.comHarley-Davidson HOG Q3 2026: Why the Revenue Miss Was Deliberate2 hours ago | 247wallst.comBy the time this looks obvious, it may be too lateThere’s a mistake I’ve watched crypto investors make over and over again. They wait for certainty. They wait until everyone is talking about the same opportunity. They wait until the headlines confirm what early investors already figured out months ago. And by then? They may have missed the most interesting part of the move. I’ve learned this lesson firsthand. Some of my biggest past calls include KDA: 17,556%. PRE: 3,900%. OCEAN: 2,650%. ALBT: 1,933%. All went to our community before the big move. | Crypto 101 Media (Ad)Transcript : Harley-Davidson, Inc., Q3 2026 Earnings Call, Oct 29, 20262 hours ago | marketscreener.comMHarley-Davidson (HOG) Q3 2026 Earnings Call Transcript2 hours ago | finance.yahoo.comHarley-Davidson, Inc. (HOG) Q3 2026 Earnings Call TranscriptOctober 30 at 7:00 AM | seekingalpha.comWall Street Is Betting These 3 Beaten-Down Stocks Have More Room to Run (HOG)Analysts at Bank of America, Citigroup and Barclays upgraded DraftKings, Harley-Davidson, and Estee Lauder with higher price targets ahead of Q3 earnings reports due in early November.October 7, 2026 | marketbeat.comInsider Selling: Harley-Davidson (NYSE:HOG) CFO Sells 1,559 Shares of StockOctober 6, 2026 | insidertrades.comSee More Headlines HOG Stock Analysis - Frequently Asked Questions How have HOG shares performed this year? Harley-Davidson's stock was trading at $20.50 at the start of the year. Since then, HOG stock has increased by 51.5% and is now trading at $31.06. How were Harley-Davidson's earnings last quarter? Harley-Davidson, Inc. (NYSE:HOG) released its quarterly earnings results on Thursday, October, 29th. The company reported $0.40 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.47 by $0.07. The company's quarterly revenue was down 19.3% on a year-over-year basis. Read the conference call transcript. Does Harley-Davidson have any subsidiaries? The following companies are subsidiaries of Harley-Davidson: StaCyc, MV Agusta Group, Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, and more. Who are Harley-Davidson's major shareholders? Top institutional investors of Harley-Davidson include RWC Asset Management LLP (0.76%), RVW Wealth LLC (0.37%), Robinson Value Management Ltd. (0.15%) and VIRGINIA RETIREMENT SYSTEMS ET Al (0.12%). Insiders that own company stock include Daniel J Nova, Paul J Krause, Artie Starrs, Jonathan R Root, Luke Christopher Mansfield, Maryrose Sylvester, James D Farley Jr, Gayle Littleton and Rafeh Masood. View institutional ownership trends. How do I buy shares of Harley-Davidson? Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Harley-Davidson own? Based on aggregate information from My MarketBeat watchlists, some other companies that Harley-Davidson investors own include Intel (INTC), Tesla (TSLA), Ford Motor (F), NVIDIA (NVDA), Walt Disney (DIS), Netflix (NFLX) and GE Aerospace (GE). Company Calendar Record date for 9/29 Dividend9/15/2026Ex-Dividend for 9/29 Dividend9/15/2026Dividend Payable9/29/2026Last Earnings10/29/2026Today10/30/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (6m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 HOG's financial health is in the Green zone, according to TradeSmith. HOG has been in this zone for over 6 months. Industry, Sector and Symbol Stock ExchangeNYSE SectorConsumer Discretionary Industry Automobiles Sub-IndustryMotorcycle Manufacturers Current SymbolNYSE:HOG CIK793952 Webwww.harley-davidson.com Phone(414) 342-4680Fax414-343-4089Employees5,500Year Founded1903Price Target and Rating Average Price Target for Harley-Davidson$29.91 High Price Target$37.00 Low Price Target$19.00 Potential Upside/Downside-3.7%Consensus RatingModerate Buy Rating Score (0-4)2.50 Research Coverage14 Analysts Profitability EPS (Trailing Twelve Months)$1.63 Trailing P/E RatioN/A Forward P/E Ratio47.06 P/E Growth8.48Net Income$338.74 million Net Margins-3.31% Pretax Margin-3.66% Return on Equity-4.26% Return on Assets-1.77% Debt Debt-to-Equity Ratio0.43 Current Ratio1.97 Quick Ratio1.70 Sales & Book Value Annual Sales$4.47 billion Price / Sales0.72 Cash Flow$5.22 per share Price / Cash Flow5.95 Book Value$29.30 per share Price / Book1.06Miscellaneous Outstanding Shares104,070,000Free Float103,063,000Market Cap$3.23 billion OptionableOptionable Beta1.30 Social Links Don't Wait for the OpenAI IPOThe AI wave will soon hit public markets with Anthropic and OpenAI set to go public later this year. 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