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NYSE:HOGHarley-Davidson Stock Price, Forecast & News

$26.63
+0.73 (+2.82 %)
(As of 08/5/2020 04:00 PM ET)
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Today's Range
$26.06
Now: $26.63
$26.81
50-Day Range
$22.73
MA: $25.97
$29.28
52-Week Range
$14.31
Now: $26.63
$40.89
Volume1.92 million shs
Average Volume3.76 million shs
Market Capitalization$4.08 billion
P/E Ratio54.35
Dividend Yield0.31%
Beta1.45
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and motorcycle parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin.
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Beat the Market (BTM) Rank

Analyst Opinion: 3.3Community Rank: 2.6Dividend Strength: 1.7Insider Behavior: 4.0Valuation: 1.9 5 -4 -3 -2 -1 -

Overall Beat the Market Rank

2.68 out of 5 stars


Industry, Sector and Symbol

Industry Motorcycles, bicycles, & parts
Sub-IndustryMotorcycle Manufacturers
CUSIP41282210
Phone414-342-4680

Debt

Price-To-Earnings

Sales & Book Value

Annual Sales$5.36 billion
Cash Flow$5.57 per share
Book Value$10.60 per share

Profitability

Net Income$423.64 million

Miscellaneous

Employees5,000
Market Cap$4.08 billion
Next Earnings Date10/27/2020 (Estimated)
OptionableOptionable
$26.63
+0.73 (+2.82 %)
(As of 08/5/2020 04:00 PM ET)
30 days | 90 days | 365 days | Advanced Chart

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Harley-Davidson (NYSE:HOG) Frequently Asked Questions

How has Harley-Davidson's stock been impacted by COVID-19 (Coronavirus)?

Harley-Davidson's stock was trading at $23.07 on March 11th, 2020 when Coronavirus (COVID-19) reached pandemic status according to the World Health Organization. Since then, HOG stock has increased by 15.4% and is now trading at $26.63.
View which stocks have been most impacted by Coronavirus
.

Do Wall Street analysts recommend investors buy shares of Harley-Davidson?

17 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 8 hold ratings and 9 buy ratings for the stock, resulting in a consensus recommendation of "Buy."
View analyst ratings for Harley-Davidson
.

When is Harley-Davidson's next earnings date?

Harley-Davidson is scheduled to release its next quarterly earnings announcement on Tuesday, October 27th 2020.
View our earnings forecast for Harley-Davidson
.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson Inc (NYSE:HOG) issued its quarterly earnings data on Tuesday, July, 28th. The company reported ($0.35) earnings per share (EPS) for the quarter, missing the Thomson Reuters' consensus estimate of $0.12 by $0.47. The company had revenue of $669.27 million for the quarter, compared to analyst estimates of $763.47 million. Harley-Davidson had a net margin of 1.72% and a return on equity of 9.55%. The company's quarterly revenue was down 53.3% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $1.46 earnings per share.
View Harley-Davidson's earnings history
.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson declared a quarterly dividend on Wednesday, July 29th. Shareholders of record on Thursday, September 10th will be given a dividend of $0.02 per share on Friday, September 25th. This represents a $0.08 dividend on an annualized basis and a dividend yield of 0.30%. The ex-dividend date is Wednesday, September 9th.
View Harley-Davidson's dividend history
.

What price target have analysts set for HOG?

17 brokerages have issued 12 month target prices for Harley-Davidson's stock. Their forecasts range from $20.00 to $40.00. On average, they expect Harley-Davidson's stock price to reach $31.43 in the next year. This suggests a possible upside of 18.0% from the stock's current price.
View analysts' price targets for Harley-Davidson
.

Has Harley-Davidson been receiving favorable news coverage?

Headlines about HOG stock have been trending somewhat negative recently, InfoTrie reports. The research firm ranks the sentiment of media coverage by monitoring more than six thousand news and blog sources. The firm ranks coverage of publicly-traded companies on a scale of -5 to 5, with scores nearest to five being the most favorable. Harley-Davidson earned a daily sentiment score of -1.4 on InfoTrie's scale. They also assigned news articles about the company a news buzz of 0.0 out of 10, indicating that recent media coverage is extremely unlikely to have an effect on the company's share price in the next several days.
View the latest news about Harley-Davidson
.

Are investors shorting Harley-Davidson?

Harley-Davidson saw a decline in short interest during the month of June. As of June 30th, there was short interest totaling 16,960,000 shares, a decline of 13.1% from the June 15th total of 19,510,000 shares. Based on an average daily trading volume, of 5,100,000 shares, the short-interest ratio is currently 3.3 days. Approximately 11.2% of the company's shares are short sold.
View Harley-Davidson's Current Options Chain
.

Who are some of Harley-Davidson's key competitors?

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Exxon Mobil (XOM), Gilead Sciences (GILD), Walt Disney (DIS), AT&T (T), Intel (INTC), Bank of America (BAC), Netflix (NFLX), Ford Motor (F), Pfizer (PFE) and AbbVie (ABBV).

Who are Harley-Davidson's key executives?

Harley-Davidson's management team includes the following people:
  • Mr. Matthew S. Levatich, Pres, CEO & Director (Age 54)
  • Mr. John A. Olin, Sr. VP & CFO (Age 58)
  • Mr. Paul J. Jones, VP, Chief Legal Officer, Chief Compliance Officer & Sec. (Age 48)
  • Mr. Lawrence G. Hund, Pres & COO of Harley-Davidson Financial Services (Age 63)
  • Mr. Mark R. Kornetzke, Chief Accounting Officer

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by many different retail and institutional investors. Top institutional shareholders include LSV Asset Management (2.94%), Principal Financial Group Inc. (0.31%), Marathon Asset Management LLP (0.28%), First Trust Advisors LP (0.25%), Swiss National Bank (0.23%) and Robeco Institutional Asset Management B.V. (0.14%). Company insiders that own Harley-Davidson stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Mark R Kornetzke, Michelle Kumbier and Paul J Jones.
View institutional ownership trends for Harley-Davidson
.

Which major investors are selling Harley-Davidson stock?

HOG stock was sold by a variety of institutional investors in the last quarter, including Marathon Asset Management LLP, Swiss National Bank, Robeco Institutional Asset Management B.V., Envestnet Asset Management Inc., WINTON GROUP Ltd, OLD National Bancorp IN, SeaBridge Investment Advisors LLC, and Zurcher Kantonalbank Zurich Cantonalbank . Company insiders that have sold Harley-Davidson company stock in the last year include John A Olin, Lawrence G Hund, and Michelle Kumbier.
View insider buying and selling activity for Harley-Davidson
.

Which major investors are buying Harley-Davidson stock?

HOG stock was acquired by a variety of institutional investors in the last quarter, including LSV Asset Management, Principal Financial Group Inc., Raymond James & Associates, First Trust Advisors LP, Texas Permanent School Fund, Comerica Bank, Kessler Investment Group LLC, and Ameritas Investment Partners Inc..
View insider buying and selling activity for Harley-Davidson
.

How do I buy shares of Harley-Davidson?

Shares of HOG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $26.63.

How big of a company is Harley-Davidson?

Harley-Davidson has a market capitalization of $4.08 billion and generates $5.36 billion in revenue each year. The company earns $423.64 million in net income (profit) each year or $3.36 on an earnings per share basis. Harley-Davidson employs 5,000 workers across the globe.

What is Harley-Davidson's official website?

The official website for Harley-Davidson is www.harley-davidson.com.

How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company can be reached via phone at 414-342-4680 or via email at [email protected]

This page was last updated on 8/6/2020 by MarketBeat.com Staff

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