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NYSE:HOG

Harley-Davidson - HOG Stock Forecast, Price & News

$49.19
-1.02 (-2.03%)
(As of 02/8/2023 12:00 AM ET)
Add
Compare
Today's Range
$48.94
$50.29
50-Day Range
$40.29
$51.72
52-Week Range
$29.80
$51.77
Volume
1.35 million shs
Average Volume
1.55 million shs
Market Capitalization
$7.19 billion
P/E Ratio
9.90
Dividend Yield
1.25%
Price Target
$49.13

Harley-Davidson MarketRank™ Forecast

Analyst Rating
Hold
2.33 Rating Score
Upside/​Downside
0.1% Downside
$49.13 Price Target
Short Interest
Healthy
5.01% of Float Sold Short
Dividend Strength
Moderate
Based on Four Factors
Sustainability
-5.90
Upright™ Environmental Score
News Sentiment
0.40mentions of Harley-Davidson in the last 14 days
Based on 38 Articles This Week
Insider Trading
Selling Shares
$112,331 Sold Last Quarter
Proj. Earnings Growth
6.18%
From $4.69 to $4.98 Per Share

Overall MarketRank

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

1.82 out of 5 stars

Auto/Tires/Trucks Sector

75th out of 97 stocks

Motorcycles, Bicycles, & Parts Industry

1st out of 3 stocks

HOG stock logo

About Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

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HOG Stock News Headlines

Harley-Davidson Inc. Stock, Is It Time To Buy?
Harley-Davidson kick-started a rally with strong results and an outlook that support the idea of robust dividend increases this year.
Iconic Orlando Harley Davidson property sold. Here's why.
Laser breakthrough could send stock soaring 2,476%
Whenever the military develops a breakthrough technology, timely investors could see groundbreaking returns. General Dynamics returned 8,990%...Boeing soared 4,238%...L3Harris shot up 1,628%...
Harley-Davidson (NYSE:HOG) PT Raised to $47.00
Biden Likely HATES This Video
Biden just signed an order that wages WAR on every American Patriot. It’s an order that could make it 100% legal for the government to track your every move… That’s why Biden would HATE this video. Inside, it explains – in detail – how to beat back the government…
Harley-Davidson (HOG) Q4 2022 Earnings Call Transcript
Harley-Davidson Earnings Boosted by Higher Shipments
/C O R R E C T I O N -- Harley-Davidson, Inc./
Auto Sector Q4 Earnings Roster for Feb 2: F, HOG & More
Here's Why Harley-Davidson (HOG) is a Strong Value Stock
See More Headlines
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HOG Company Calendar

Ex-Dividend for 12/23 Dividend
12/08/2022
Dividend Payable
12/23/2022
Last Earnings
2/02/2023
Today
2/08/2023
Next Earnings (Estimated)
4/26/2023
Fiscal Year End
12/31/2023

Industry, Sector and Symbol

Industry
Motorcycles, bicycles, & parts
Sub-Industry
Motorcycle Manufacturers
CUSIP
41282210
Employees
5,800
Year Founded
1903

Price Target and Rating

Average Stock Price Forecast
$49.13
High Stock Price Forecast
$60.00
Low Stock Price Forecast
$39.00
Forecasted Upside/Downside
-0.1%
Consensus Rating
Hold
Rating Score (0-4)
2.33
Research Coverage
9 Analysts

Profitability

Net Income
$741.41 million
Pretax Margin
16.18%

Debt

Sales & Book Value

Annual Sales
$5.76 billion
Cash Flow
$3.65 per share
Book Value
$19.89 per share

Miscellaneous

Free Float
145,278,000
Market Cap
$7.19 billion
Optionable
Optionable
Beta
1.41

Social Links


Key Executives

  • Jochen Zeitz
    Chairman, President & Chief Executive Officer
  • Gina Goetter
    Chief Financial Officer
  • Paul J. Krause
    Secretary, Chief Compliance & Legal Officer
  • James Darrell Thomas
    Treasurer & Vice President
  • Julie M. Anding
    Vice President-Inclusive Stakeholder Management













HOG Stock - Frequently Asked Questions

Should I buy or sell Harley-Davidson stock right now?

9 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last twelve months. There are currently 1 sell rating, 4 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" HOG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in HOG, but not buy additional shares or sell existing shares.
View HOG analyst ratings
or view top-rated stocks.

What is Harley-Davidson's stock price forecast for 2023?

9 Wall Street research analysts have issued 12 month price objectives for Harley-Davidson's stock. Their HOG share price forecasts range from $39.00 to $60.00. On average, they predict the company's share price to reach $49.13 in the next year. This suggests that the stock has a possible downside of 0.1%.
View analysts price targets for HOG
or view top-rated stocks among Wall Street analysts.

How have HOG shares performed in 2023?

Harley-Davidson's stock was trading at $41.60 at the start of the year. Since then, HOG stock has increased by 18.2% and is now trading at $49.19.
View the best growth stocks for 2023 here
.

Are investors shorting Harley-Davidson?

Harley-Davidson saw a decrease in short interest in January. As of January 15th, there was short interest totaling 7,270,000 shares, a decrease of 15.3% from the December 31st total of 8,580,000 shares. Based on an average trading volume of 1,420,000 shares, the short-interest ratio is currently 5.1 days. Approximately 5.0% of the shares of the stock are short sold.
View Harley-Davidson's Short Interest
.

When is Harley-Davidson's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Wednesday, April 26th 2023.
View our HOG earnings forecast
.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) announced its quarterly earnings results on Thursday, February, 2nd. The company reported $0.28 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.07 by $0.21. The firm earned $918.70 million during the quarter, compared to analysts' expectations of $910.04 million. Harley-Davidson had a trailing twelve-month return on equity of 27.23% and a net margin of 13.35%. The company's revenue for the quarter was up 14.4% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $0.15 EPS.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson declared a quarterly dividend on Friday, November 18th. Stockholders of record on Friday, December 9th will be paid a dividend of $0.1575 per share on Friday, December 23rd. This represents a $0.63 dividend on an annualized basis and a yield of 1.28%. The ex-dividend date is Thursday, December 8th.
Read our dividend analysis for HOG
.

Is Harley-Davidson a good dividend stock?

Harley-Davidson (NYSE:HOG) pays an annual dividend of $0.63 per share and currently has a dividend yield of 1.25%. The company has been increasing its dividend for 2 consecutive year(s), indicating that it does not yet have a strong track record of dividend growth. The dividend payout ratio is 12.68%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, HOG will have a dividend payout ratio of 12.65% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for HOG.

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson Chief Executive Officer Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among the company's employees.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by many different retail and institutional investors. Top institutional investors include Boston Partners (7.29%), LSV Asset Management (3.42%), Thrivent Financial for Lutherans (1.44%), Bank of Montreal Can (0.81%), Wedge Capital Management L L P NC (0.54%) and Fiera Capital Corp (0.37%). Insiders that own company stock include Jochen Zeitz, John A Olin, Jonathan R Root, Luke Christopher Mansfield, Mark R Kornetzke, Rafeh Masood and ZEITZ JOCHEN.
View institutional ownership trends
.

How do I buy shares of Harley-Davidson?

Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $49.19.

How much money does Harley-Davidson make?

Harley-Davidson (NYSE:HOG) has a market capitalization of $7.19 billion and generates $5.76 billion in revenue each year. The company earns $741.41 million in net income (profit) each year or $4.97 on an earnings per share basis.

How many employees does Harley-Davidson have?

The company employs 5,800 workers across the globe.

Does Harley-Davidson have any subsidiaries?
The following companies are subsidiares of Harley-Davidson: Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, H-D Capitol Drive LLC, H-D F&R LLC, H-D Franklin LLC, H-D Hong Kong Limited, H-D International Holding Co. Inc., H-D LiveWire Labs LLC, H-D Motor (Thailand) Limited, H-D Motor Company India Private Limited, H-D Motorcycle (Thailand) Limited, H-D Pilgrim Road LLC, H-D Tomahawk Industrial Park LLC, H-D Tomahawk Kaphaem Road LLC, H-D Tomahawk Somo LLC, H-D U.S.A. LLC, HDMC (Thailand) Ltd., HDWA LLC, HR Holding Corp., HR LLC, Harley-Davidson (Shanghai) Commercial and Trading Co. Ltd., Harley-Davidson (Thailand) Company Limited, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, Harley-Davidson Asia Pacific Pte. Ltd., Harley-Davidson Australia Pty. Limited, Harley-Davidson Austria GmbH, Harley-Davidson Benelux B.V., Harley-Davidson Canada GP Inc., Harley-Davidson Canada Holdings ULC, Harley-Davidson Canada LP, Harley-Davidson Central and Eastern Europe s.r.o., Harley-Davidson Credit Corp., Harley-Davidson Customer Funding Corp, Harley-Davidson De Mexico Management S. De R.L. De C.V., Harley-Davidson De Mexico S. De R.L. De C.V., Harley-Davidson Dealer Systems Inc., Harley-Davidson Espana S.L., Harley-Davidson Europe Limited, Harley-Davidson Financial Services Canada Inc., Harley-Davidson Financial Services Europe Limited, Harley-Davidson Financial Services Inc., Harley-Davidson Financial Services International Inc., Harley-Davidson France SAS, Harley-Davidson Germany GmbH, Harley-Davidson Holding Co. Inc., Harley-Davidson Indonesia PT, Harley-Davidson Insurance Services Inc., Harley-Davidson Insurance Services of Illinois Inc., Harley-Davidson Italia S.r.l., Harley-Davidson Japan KK, Harley-Davidson Leasing Inc., Harley-Davidson MENA DMCC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., Harley-Davidson Motorcycle Trust 2015-1, Harley-Davidson Motorcycle Trust 2015-2, Harley-Davidson Museum LLC, Harley-Davidson RUS LLC, Harley-Davidson South East Europe Single Member E.P.E., Harley-Davidson Switzerland GmbH, Harley-Davidson Warehouse Funding Corp., Harley-Davidson do Brazil Fabricacao De Componentes Ltda., Harley-Davidson do Brazil Ltda., MV Agusta Group, New Castalloy Pty. Limited, and StaCyc.
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How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The official website for the company is www.harley-davidson.com. The company can be reached via phone at (414) 342-4680, via email at licensingdept@harley-davidson.com, or via fax at 414-343-4089.

This page (NYSE:HOG) was last updated on 2/8/2023 by MarketBeat.com Staff