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S&P 500   3,970.99
DOW   32,237.53
QQQ   310.89
Ruling halts oil exports from Iraq's Kurdish area via Turkey
My No. 1 dividend stock for a LIFETIME of income. (Ad)
Finnish leadership condemns attack on veteran lawmaker
Venezuela: 21 officials, businessmen arrested in oil scheme
My No. 1 dividend stock for a LIFETIME of income. (Ad)
Challenger wins close race to lead United Auto Workers union
Canada pledges Great Lakes funding after Trudeau-Biden talks
My No. 1 dividend stock for a LIFETIME of income. (Ad)
Technical issues at Lufthansa cause delays in Frankfurt
Travel disruption hits Germany on eve of transport strike
S&P 500   3,970.99
DOW   32,237.53
QQQ   310.89
Ruling halts oil exports from Iraq's Kurdish area via Turkey
My No. 1 dividend stock for a LIFETIME of income. (Ad)
Finnish leadership condemns attack on veteran lawmaker
Venezuela: 21 officials, businessmen arrested in oil scheme
My No. 1 dividend stock for a LIFETIME of income. (Ad)
Challenger wins close race to lead United Auto Workers union
Canada pledges Great Lakes funding after Trudeau-Biden talks
My No. 1 dividend stock for a LIFETIME of income. (Ad)
Technical issues at Lufthansa cause delays in Frankfurt
Travel disruption hits Germany on eve of transport strike
S&P 500   3,970.99
DOW   32,237.53
QQQ   310.89
Ruling halts oil exports from Iraq's Kurdish area via Turkey
My No. 1 dividend stock for a LIFETIME of income. (Ad)
Finnish leadership condemns attack on veteran lawmaker
Venezuela: 21 officials, businessmen arrested in oil scheme
My No. 1 dividend stock for a LIFETIME of income. (Ad)
Challenger wins close race to lead United Auto Workers union
Canada pledges Great Lakes funding after Trudeau-Biden talks
My No. 1 dividend stock for a LIFETIME of income. (Ad)
Technical issues at Lufthansa cause delays in Frankfurt
Travel disruption hits Germany on eve of transport strike
NYSE:HOG

Harley-Davidson - HOG Stock Forecast, Price & News

$35.77
-0.53 (-1.46%)
(As of 03/24/2023 12:00 AM ET)
Add
Compare
Today's Range
$35.15
$36.20
50-Day Range
$35.77
$51.72
52-Week Range
$29.80
$51.77
Volume
2.92 million shs
Average Volume
2.37 million shs
Market Capitalization
$5.23 billion
P/E Ratio
7.20
Dividend Yield
1.85%
Price Target
$49.38

Harley-Davidson MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.56 Rating Score
Upside/​Downside
38.0% Upside
$49.38 Price Target
Short Interest
Healthy
4.91% of Float Sold Short
Dividend Strength
Moderate
Based on Four Factors
Sustainability
-5.90
Upright™ Environmental Score
News Sentiment
0.26mentions of Harley-Davidson in the last 14 days
Based on 14 Articles This Week
Insider Trading
Selling Shares
$112,331 Sold Last Quarter
Proj. Earnings Growth
7.74%
From $4.65 to $5.01 Per Share

Overall MarketRank

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.52 out of 5 stars

Auto/Tires/Trucks Sector

24th out of 97 stocks

Motorcycles, Bicycles, & Parts Industry

1st out of 4 stocks


HOG stock logo

About Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

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HOG Stock News Headlines

The Tide Is Turning For Harley-Davidson
The gold catalyst we’ve waited for
If you thought the SVB meltdown was bad… watch out. Because even bigger red flag just appeared. This signal proves that a recession is likely right around the corner. It will take most by surprise. Stocks will crash. Millions will go jobless, and lose their homes. But there is ONE important step you should take today to make sure you come out the other side OK.
StockNews.com Lowers Harley-Davidson (NYSE:HOG) to Hold
The gold catalyst we’ve waited for
If you thought the SVB meltdown was bad… watch out. Because even bigger red flag just appeared. This signal proves that a recession is likely right around the corner. It will take most by surprise. Stocks will crash. Millions will go jobless, and lose their homes. But there is ONE important step you should take today to make sure you come out the other side OK.
Harley-Davidson raises dividend to 16.50 cents
Iconic Orlando Harley Davidson property sold. Here's why.
See More Headlines
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HOG Company Calendar

Last Earnings
2/02/2023
Ex-Dividend for 3/20 Dividend
3/02/2023
Dividend Payable
3/20/2023
Today
3/26/2023
Next Earnings (Estimated)
4/26/2023
Fiscal Year End
12/31/2023

Industry, Sector and Symbol

Industry
Motorcycles, bicycles, & parts
Sub-Industry
Motorcycle Manufacturers
CUSIP
41282210
Employees
6,300
Year Founded
1903

Price Target and Rating

Average Stock Price Forecast
$49.38
High Stock Price Forecast
$60.00
Low Stock Price Forecast
$39.00
Forecasted Upside/Downside
+38.0%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.56
Research Coverage
9 Analysts

Profitability

Net Income
$741.41 million
Pretax Margin
16.18%

Debt

Sales & Book Value

Annual Sales
$5.76 billion
Cash Flow
$6.48 per share
Book Value
$19.88 per share

Miscellaneous

Free Float
145,313,000
Market Cap
$5.23 billion
Optionable
Optionable
Beta
1.39

Social Links


Key Executives

  • Jochen Zeitz
    Chairman, President & Chief Executive Officer
  • Gina Goetter
    Chief Financial Officer
  • Paul J. Krause
    Secretary, Chief Compliance & Legal Officer
  • Julie M. Anding
    Vice President-Inclusive Stakeholder Management
  • Jagdish Krishnan
    Chief Digital Officer













HOG Stock - Frequently Asked Questions

Should I buy or sell Harley-Davidson stock right now?

9 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 4 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" HOG shares.
View HOG analyst ratings
or view top-rated stocks.

What is Harley-Davidson's stock price forecast for 2023?

9 Wall Street analysts have issued 12-month price objectives for Harley-Davidson's shares. Their HOG share price forecasts range from $39.00 to $60.00. On average, they predict the company's stock price to reach $49.38 in the next twelve months. This suggests a possible upside of 38.0% from the stock's current price.
View analysts price targets for HOG
or view top-rated stocks among Wall Street analysts.

How have HOG shares performed in 2023?

Harley-Davidson's stock was trading at $41.60 at the beginning of the year. Since then, HOG stock has decreased by 14.0% and is now trading at $35.77.
View the best growth stocks for 2023 here
.

When is Harley-Davidson's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Wednesday, April 26th 2023.
View our HOG earnings forecast
.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) announced its earnings results on Thursday, February, 2nd. The company reported $0.28 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.07 by $0.21. The business had revenue of $918.70 million for the quarter, compared to analyst estimates of $910.04 million. Harley-Davidson had a trailing twelve-month return on equity of 27.23% and a net margin of 13.35%. The firm's revenue was up 14.4% compared to the same quarter last year. During the same quarter last year, the company earned $0.15 EPS.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson announced a quarterly dividend on Friday, February 17th. Stockholders of record on Friday, March 3rd will be given a dividend of $0.165 per share on Monday, March 20th. This represents a $0.66 annualized dividend and a dividend yield of 1.85%. The ex-dividend date of this dividend is Thursday, March 2nd. This is a positive change from the stock's previous quarterly dividend of $0.16.
Read our dividend analysis for HOG
.

Is Harley-Davidson a good dividend stock?

Harley-Davidson (NYSE:HOG) pays an annual dividend of $0.66 per share and currently has a dividend yield of 1.82%. The company has been increasing its dividend for 3 consecutive year(s), indicating that it does not yet have a strong track record of dividend growth. The dividend payout ratio is 13.28%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, HOG will have a dividend payout ratio of 13.17% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for HOG.

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson Chief Executive Officer Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among the company's employees.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by a number of retail and institutional investors. Top institutional investors include Boston Partners (7.29%), Jupiter Asset Management Ltd. (3.89%), LSV Asset Management (3.42%), Dimensional Fund Advisors LP (2.24%), Thrivent Financial for Lutherans (1.44%) and Morgan Stanley (1.36%). Insiders that own company stock include Jochen Zeitz, John A Olin, Jonathan R Root, Luke Christopher Mansfield, Mark R Kornetzke, Rafeh Masood and ZEITZ JOCHEN.
View institutional ownership trends
.

How do I buy shares of Harley-Davidson?

Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $35.77.

How much money does Harley-Davidson make?

Harley-Davidson (NYSE:HOG) has a market capitalization of $5.23 billion and generates $5.76 billion in revenue each year. The company earns $741.41 million in net income (profit) each year or $4.97 on an earnings per share basis.

How many employees does Harley-Davidson have?

The company employs 6,300 workers across the globe.

Does Harley-Davidson have any subsidiaries?
The following companies are subsidiares of Harley-Davidson: Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, H-D Capitol Drive LLC, H-D F&R LLC, H-D Franklin LLC, H-D Hong Kong Limited, H-D International Holding Co. Inc., H-D LiveWire Labs LLC, H-D Motor (Thailand) Limited, H-D Motor Company India Private Limited, H-D Motorcycle (Thailand) Limited, H-D Pilgrim Road LLC, H-D Tomahawk Industrial Park LLC, H-D Tomahawk Kaphaem Road LLC, H-D Tomahawk Somo LLC, H-D U.S.A. LLC, HDMC (Thailand) Ltd., HDWA LLC, HR Holding Corp., HR LLC, Harley-Davidson (Shanghai) Commercial and Trading Co. Ltd., Harley-Davidson (Thailand) Company Limited, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, Harley-Davidson Asia Pacific Pte. Ltd., Harley-Davidson Australia Pty. Limited, Harley-Davidson Austria GmbH, Harley-Davidson Benelux B.V., Harley-Davidson Canada GP Inc., Harley-Davidson Canada Holdings ULC, Harley-Davidson Canada LP, Harley-Davidson Central and Eastern Europe s.r.o., Harley-Davidson Credit Corp., Harley-Davidson Customer Funding Corp, Harley-Davidson De Mexico Management S. De R.L. De C.V., Harley-Davidson De Mexico S. De R.L. De C.V., Harley-Davidson Dealer Systems Inc., Harley-Davidson Espana S.L., Harley-Davidson Europe Limited, Harley-Davidson Financial Services Canada Inc., Harley-Davidson Financial Services Europe Limited, Harley-Davidson Financial Services Inc., Harley-Davidson Financial Services International Inc., Harley-Davidson France SAS, Harley-Davidson Germany GmbH, Harley-Davidson Holding Co. Inc., Harley-Davidson Indonesia PT, Harley-Davidson Insurance Services Inc., Harley-Davidson Insurance Services of Illinois Inc., Harley-Davidson Italia S.r.l., Harley-Davidson Japan KK, Harley-Davidson Leasing Inc., Harley-Davidson MENA DMCC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., Harley-Davidson Motorcycle Trust 2015-1, Harley-Davidson Motorcycle Trust 2015-2, Harley-Davidson Museum LLC, Harley-Davidson RUS LLC, Harley-Davidson South East Europe Single Member E.P.E., Harley-Davidson Switzerland GmbH, Harley-Davidson Warehouse Funding Corp., Harley-Davidson do Brazil Fabricacao De Componentes Ltda., Harley-Davidson do Brazil Ltda., MV Agusta Group, New Castalloy Pty. Limited, and StaCyc.
Read More
How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The official website for the company is www.harley-davidson.com. The company can be reached via phone at (414) 342-4680, via email at licensingdept@harley-davidson.com, or via fax at 414-343-4089.

This page (NYSE:HOG) was last updated on 3/26/2023 by MarketBeat.com Staff