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NYSE:HOG

Harley-Davidson - HOG Stock Forecast, Price & News

$41.20
-1.06 (-2.51%)
(As of 08/19/2022 12:00 AM ET)
Add
Compare
Today's Range
$40.64
$41.74
50-Day Range
$30.32
$42.26
52-Week Range
$29.80
$44.46
Volume
1.69 million shs
Average Volume
1.80 million shs
Market Capitalization
$6.02 billion
P/E Ratio
10.05
Dividend Yield
1.49%
Price Target
$49.00

Harley-Davidson MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.60 Rating Score
Upside/​Downside
18.9% Upside
$49.00 Price Target
Short Interest
Bearish
4.78% of Float Sold Short
Dividend Strength
Moderate
Based on Four Factors
Sustainability
-5.90
Upright™ Environmental Score
News Sentiment
0.20mentions of Harley-Davidson in the last 14 days
Based on 2 Articles This Week
Insider Trading
Acquiring Shares
$50,062 Bought Last Quarter
Proj. Earnings Growth
4.69%
From $4.48 to $4.69 Per Share

Overall MarketRank

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.33 out of 5 stars

Auto/Tires/Trucks Sector

34th out of 107 stocks

Motorcycles, Bicycles, & Parts Industry

2nd out of 4 stocks

HOG stock logo

About Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Harley-Davidson Stock Up 1.3 %

Harley-Davidson stock traded up $0.55 during mid-day trading on Friday, hitting $42.26. The company's stock had a trading volume of 908,923 shares, compared to its average volume of 1,362,263. The firm's 50 day moving average is $34.50 and its 200 day moving average is $36.83. The company has a market cap of $6.18 billion, a PE ratio of 10.31, a price-to-earnings-growth ratio of 0.89 and a beta of 1.34. The company has a debt-to-equity ratio of 1.97, a current ratio of 1.44 and a quick ratio of 1.25. Harley-Davidson has a 52-week low of $29.80 and a 52-week high of $44.46.

Harley-Davidson (NYSE:HOG - Get Rating) last announced its quarterly earnings data on Thursday, July 28th. The company reported $1.46 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.25 by $0.21. The firm had revenue of $1.47 billion during the quarter, compared to the consensus estimate of $1.24 billion. Harley-Davidson had a return on equity of 25.73% and a net margin of 12.11%. The business's revenue for the quarter was down 4.1% on a year-over-year basis. During the same period in the prior year, the business earned $1.41 EPS. On average, analysts anticipate that Harley-Davidson will post 4.48 earnings per share for the current year.

Analyst Ratings Changes

Several research analysts have recently issued reports on HOG shares. StockNews.com cut Harley-Davidson from a "buy" rating to a "hold" rating in a research note on Saturday, August 6th. Bank of America decreased their target price on Harley-Davidson from $70.00 to $60.00 and set a "buy" rating for the company in a research note on Wednesday, July 20th. Robert W. Baird decreased their target price on Harley-Davidson from $60.00 to $55.00 and set an "outperform" rating for the company in a research note on Thursday, April 28th. Wolfe Research reaffirmed a "buy" rating and set a $45.00 target price on shares of Harley-Davidson in a research note on Friday, May 20th. Finally, Northcoast Research reaffirmed a "neutral" rating on shares of Harley-Davidson in a research note on Tuesday, May 17th. Five research analysts have rated the stock with a hold rating and six have given a buy rating to the company. Based on data from MarketBeat, the company presently has a consensus rating of "Moderate Buy" and an average price target of $49.00.

Insiders Place Their Bets

In other news, Director Rafeh Masood bought 1,335 shares of the company's stock in a transaction on Tuesday, August 9th. The shares were bought at an average cost of $37.50 per share, with a total value of $50,062.50. Following the transaction, the director now directly owns 1,335 shares in the company, valued at approximately $50,062.50. The acquisition was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Insiders own 0.60% of the company's stock.

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HOG Stock News Headlines

Harley-Davidson (NYSE:HOG) PT Raised to $36.00 at DA Davidson
Harley-Davidson (NYSE:HOG) Downgraded by StockNews.com
Harley-Davidson (NYSE:HOG) Upgraded at StockNews.com
Harley-Davidson (HOG) Q2 Earnings Surpass Estimates
Harley-Davidson Gains On Q2 Earnings Beat
Harley-Davidson Inc - Stock Quote HOG
See More Headlines
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HOG Company Calendar

Ex-Dividend for 6/17 Dividend
6/01/2022
Dividend Payable
6/17/2022
Last Earnings
7/28/2022
Today
8/19/2022
Next Earnings (Estimated)
10/26/2022
Fiscal Year End
12/31/2022

Industry, Sector and Symbol

Industry
Motorcycles, bicycles, & parts
Sub-Industry
Motorcycle Manufacturers
CUSIP
41282210
Employees
5,800
Year Founded
1903

Price Target and Rating

Average Stock Price Forecast
$49.00
High Stock Price Forecast
$60.00
Low Stock Price Forecast
$36.00
Forecasted Upside/Downside
+18.9%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.60
Research Coverage
10 Analysts

Profitability

Net Income
$650.02 million
Pretax Margin
14.97%

Debt

Sales & Book Value

Annual Sales
$5.34 billion
Cash Flow
$5.89 per share
Book Value
$18.03 per share

Miscellaneous

Free Float
145,285,000
Market Cap
$6.02 billion
Optionable
Optionable
Beta
1.34

Social Links


Key Executives

  • Mr. Jochen Zeitz (Age 59)
    Chairman, Pres & CEO
    Comp: $5.67M
  • Ms. Gina Goetter
    Chief Financial Officer
  • Mr. Jagdish Krishnan (Age 47)
    Chief Digital Officer
    Comp: $1.16M
  • Ms. Edel O'Sullivan (Age 42)
    Chief Commercial Officer
    Comp: $1.62M
  • Mr. Mark R. Kornetzke
    Chief Accounting Officer
  • Mr. Shawn Michael Collins
    Director of Investor Relations
  • Mr. Paul J. Krause (Age 44)
    VP, Chief Legal & Compliance Officer and Sec.
  • Ms. Amy Giuffre
    VP & Chief Communications Officer
  • Theo Keetell
    VP of Marketing
  • Ms. Tori Termaat (Age 44)
    Chief HR Officer













HOG Stock - Frequently Asked Questions

Should I buy or sell Harley-Davidson stock right now?

10 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last twelve months. There are currently 4 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" HOG shares.
View HOG analyst ratings
or view top-rated stocks.

What is Harley-Davidson's stock price forecast for 2022?

10 Wall Street analysts have issued twelve-month price targets for Harley-Davidson's stock. Their HOG share price forecasts range from $36.00 to $60.00. On average, they expect the company's share price to reach $49.00 in the next year. This suggests a possible upside of 18.9% from the stock's current price.
View analysts price targets for HOG
or view top-rated stocks among Wall Street analysts.

How have HOG shares performed in 2022?

Harley-Davidson's stock was trading at $37.69 on January 1st, 2022. Since then, HOG shares have increased by 9.3% and is now trading at $41.20.
View the best growth stocks for 2022 here
.

Are investors shorting Harley-Davidson?

Harley-Davidson saw a increase in short interest in the month of July. As of July 31st, there was short interest totaling 6,990,000 shares, an increase of 5.6% from the July 15th total of 6,620,000 shares. Based on an average daily volume of 1,620,000 shares, the days-to-cover ratio is presently 4.3 days. Approximately 4.8% of the shares of the stock are sold short.
View Harley-Davidson's Short Interest
.

When is Harley-Davidson's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Wednesday, October 26th 2022.
View our HOG earnings forecast
.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) issued its quarterly earnings results on Thursday, July, 28th. The company reported $1.46 earnings per share for the quarter, topping analysts' consensus estimates of $1.25 by $0.21. The company had revenue of $1.47 billion for the quarter, compared to the consensus estimate of $1.24 billion. Harley-Davidson had a trailing twelve-month return on equity of 25.73% and a net margin of 12.11%. The business's quarterly revenue was down 4.1% compared to the same quarter last year. During the same period last year, the business earned $1.41 earnings per share.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson announced a quarterly dividend on Friday, May 13th. Shareholders of record on Thursday, June 2nd will be given a dividend of $0.157 per share on Friday, June 17th. This represents a $0.63 annualized dividend and a yield of 1.52%. The ex-dividend date is Wednesday, June 1st.
Read our dividend analysis for HOG
.

Is Harley-Davidson a good dividend stock?

Harley-Davidson (NYSE:HOG) pays an annual dividend of $0.63 per share and currently has a dividend yield of 1.49%. The company has been increasing its dividend for 2 consecutive year(s), indicating that it does not yet have a strong track record of dividend growth. The dividend payout ratio is 15.37%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, HOG will have a dividend payout ratio of 13.43% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for HOG.

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson Chief Executive Officer Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among the company's employees.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by a number of institutional and retail investors. Top institutional shareholders include State Street Corp (2.61%), Thrivent Financial for Lutherans (1.43%), Goldman Sachs Group Inc. (1.39%), Kiltearn Partners LLP (1.20%), FMR LLC (1.16%) and Candlestick Capital Management LP (1.08%). Insiders that own company stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Luke Christopher Mansfield, Mark R Kornetzke, Michelle Kumbier and Rafeh Masood.
View institutional ownership trends
.

How do I buy shares of Harley-Davidson?

Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $41.20.

How much money does Harley-Davidson make?

Harley-Davidson (NYSE:HOG) has a market capitalization of $6.02 billion and generates $5.34 billion in revenue each year. The company earns $650.02 million in net income (profit) each year or $4.10 on an earnings per share basis.

How many employees does Harley-Davidson have?

The company employs 5,800 workers across the globe.

Does Harley-Davidson have any subsidiaries?
The following companies are subsidiares of Harley-Davidson: Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, H-D Capitol Drive LLC, H-D F&R LLC, H-D Franklin LLC, H-D Hong Kong Limited, H-D International Holding Co. Inc., H-D LiveWire Labs LLC, H-D Motor (Thailand) Limited, H-D Motor Company India Private Limited, H-D Motorcycle (Thailand) Limited, H-D Pilgrim Road LLC, H-D Tomahawk Industrial Park LLC, H-D Tomahawk Kaphaem Road LLC, H-D Tomahawk Somo LLC, H-D U.S.A. LLC, HDMC (Thailand) Ltd., HDWA LLC, HR Holding Corp., HR LLC, Harley-Davidson (Shanghai) Commercial and Trading Co. Ltd., Harley-Davidson (Thailand) Company Limited, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, Harley-Davidson Asia Pacific Pte. Ltd., Harley-Davidson Australia Pty. Limited, Harley-Davidson Austria GmbH, Harley-Davidson Benelux B.V., Harley-Davidson Canada GP Inc., Harley-Davidson Canada Holdings ULC, Harley-Davidson Canada LP, Harley-Davidson Central and Eastern Europe s.r.o., Harley-Davidson Credit Corp., Harley-Davidson Customer Funding Corp, Harley-Davidson De Mexico Management S. De R.L. De C.V., Harley-Davidson De Mexico S. De R.L. De C.V., Harley-Davidson Dealer Systems Inc., Harley-Davidson Espana S.L., Harley-Davidson Europe Limited, Harley-Davidson Financial Services Canada Inc., Harley-Davidson Financial Services Europe Limited, Harley-Davidson Financial Services Inc., Harley-Davidson Financial Services International Inc., Harley-Davidson France SAS, Harley-Davidson Germany GmbH, Harley-Davidson Holding Co. Inc., Harley-Davidson Indonesia PT, Harley-Davidson Insurance Services Inc., Harley-Davidson Insurance Services of Illinois Inc., Harley-Davidson Italia S.r.l., Harley-Davidson Japan KK, Harley-Davidson Leasing Inc., Harley-Davidson MENA DMCC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., Harley-Davidson Motorcycle Trust 2015-1, Harley-Davidson Motorcycle Trust 2015-2, Harley-Davidson Museum LLC, Harley-Davidson RUS LLC, Harley-Davidson South East Europe Single Member E.P.E., Harley-Davidson Switzerland GmbH, Harley-Davidson Warehouse Funding Corp., Harley-Davidson do Brazil Fabricacao De Componentes Ltda., Harley-Davidson do Brazil Ltda., MV Agusta Group, New Castalloy Pty. Limited, and StaCyc.
Read More
When was Harley-Davidson founded?

Harley-Davidson was founded in 1903.

How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The official website for the company is www.harley-davidson.com. The company can be reached via phone at (414) 342-4680, via email at licensingdept@harley-davidson.com, or via fax at 414-343-4089.

This page (NYSE:HOG) was last updated on 8/19/2022 by MarketBeat.com Staff

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