NYSE:HOG

Harley-Davidson Stock Forecast, Price & News

$41.64

+0.36 (+0.87 %)

(As of 01/27/2021 12:00 AM ET)

Add

Compare

Today's Range

$40.30

Now: $41.64▼

$42.48

50-Day Range

$35.59

MA: $38.44▼

$42.57

52-Week Range

$14.31

Now: $41.64▼

$43.47

Volume2.89 million shs

Average Volume1.47 million shs

Market Capitalization$6.38 billion

P/E Ratio57.83

Dividend Yield0.19%

Beta1.54

Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin.

MarketRank^™

Overall MarketRank^™

2.13 out of 5 stars

Auto/Tires/Trucks Sector

12th out of 148 stocks

Motorcycles, Bicycles, & Parts Industry

1st out of 8 stocks

2.2 Analyst's Opinion

Consensus Rating
Harley-Davidson has received a consensus rating of Hold. The company's average rating score is 2.47, and is based on 8 buy ratings, 9 hold ratings, and no sell ratings.
Price Target Upside/Downside
According to analysts' consensus price target of $36.57, Harley-Davidson has a forecasted downside of 12.2% from its current price of $41.64.
Amount of Analyst Coverage
Harley-Davidson has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

2.6 Community Rank

Outperform Votes
Harley-Davidson has received 860 “outperform” votes. (Add your “outperform” vote.)
Underperform Votes
Harley-Davidson has received 812 “underperform” votes. (Add your “underperform” vote.)
Community Sentiment
Harley-Davidson has received 51.44% “outperform” votes from our community.

MarketBeat's community ratings are surveys of what our community members think about Harley-Davidson and other stocks. Vote “Outperform” if you believe HOG will outperform the S&P 500 over the long term. Vote “Underperform” if you believe HOG will underperform the S&P 500 over the long term. You may vote once every thirty days.

1.7 Dividend Strength

Dividend Yield
Harley-Davidson has a dividend yield of 0.19%, which is in the bottom 25% of all stocks that pay dividends.
Dividend Growth
Harley-Davidson does not have a long track record of dividend growth.
Dividend Coverage
The dividend payout ratio of Harley-Davidson is 2.38%. This payout ratio is at a healthy, sustainable level, below 75%.
Dividend Sustainability
Based on earnings estimates, Harley-Davidson will have a dividend payout ratio of 2.86% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.

1.7 Company Ownership

Insider Buying vs. Insider Selling
In the past three months, Harley-Davidson insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $6,338,938.00 in company stock.
Percentage Held by Insiders
Only 0.86% of the stock of Harley-Davidson is held by insiders.
Percentage Held by Institutions
90.55% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

2.5 Earnings and Valuation

Earnings Growth
Earnings for Harley-Davidson are expected to grow by 86.67% in the coming year, from $1.50 to $2.80 per share.
Price to Earnings Ratio vs. the Market
The P/E ratio of Harley-Davidson is 57.83, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 23.79.
Price to Earnings Ratio vs. Sector
The P/E ratio of Harley-Davidson is 57.83, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 76.21.
Price to Earnings Growth Ratio
Harley-Davidson has a PEG Ratio of 2.36. PEG Ratios above 1 indicate that a company could be overvalued.
Price to Book Value per Share Ratio
Harley-Davidson has a P/B Ratio of 3.56. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

See Top Rated MarketRank™ Stocks Here

Industry, Sector and Symbol

Stock Exchange NYSE

Industry Motorcycles, bicycles, & parts

Sub-IndustryMotorcycle Manufacturers

SectorAuto/Tires/Trucks

Current SymbolNYSE:HOG

Previous Symbol

CUSIP41282210

CIK793952

Webwww.harley-davidson.com

Phone414-342-4680

Employees5,000

Year FoundedN/A

Debt

Debt-to-Equity Ratio3.49

Current Ratio1.46

Quick Ratio1.38

Price-To-Earnings

Trailing P/E Ratio57.83

Forward P/E Ratio27.76

P/E Growth2.36

Sales & Book Value

Annual Sales$5.36 billion

Price / Sales1.19

Cash Flow$5.78 per share

Price / Cash Flow7.21

Book Value$11.69 per share

Price / Book3.56

Profitability

EPS (Most Recent Fiscal Year)$3.36

Net Income$423.64 million

Net Margins2.53%

Return on Equity12.61%

Return on Assets1.84%

Miscellaneous

Outstanding Shares153,279,000

Market Cap$6.38 billion

Next Earnings Date2/2/2021 (Confirmed)

OptionableOptionable

$41.64

+0.36 (+0.87 %)

(As of 01/27/2021 12:00 AM ET)

30 days | 90 days | 365 days | Advanced Chart

Receive HOG News and Ratings via Email

Sign-up to receive the latest news and ratings for HOG and its competitors with MarketBeat's FREE daily newsletter.

Harley-Davidson (NYSE:HOG) Frequently Asked Questions

How has Harley-Davidson's stock been impacted by Coronavirus?

Harley-Davidson's stock was trading at $23.07 on March 11th, 2020 when Coronavirus reached pandemic status according to the World Health Organization (WHO). Since then, HOG shares have increased by 80.5% and is now trading at $41.64.
View which stocks have been most impacted by COVID-19.

Is Harley-Davidson a buy right now?

17 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 9 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" Harley-Davidson stock. A hold rating indicates that analysts believe investors should maintain any existing positions they have in HOG, but not buy additional shares or sell existing shares.
View analyst ratings for Harley-Davidson or view MarketBeat's top 5 stock picks.

What stocks does MarketBeat like better than Harley-Davidson?

Wall Street analysts have given Harley-Davidson a "Hold" rating, but there may be better short-term opportunities in the market. Some of MarketBeat's past winning trading ideas have resulted in 5-15% weekly gains. MarketBeat just released five new trading ideas, but Harley-Davidson wasn't one of them. MarketBeat thinks these five stocks may be even better buys.
View MarketBeat's top stock picks here.

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson CEO Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among Harley-Davidson's employees.

When is Harley-Davidson's next earnings date?

Harley-Davidson is scheduled to release its next quarterly earnings announcement on Tuesday, February 2nd 2021.
View our earnings forecast for Harley-Davidson.

How can I listen to Harley-Davidson's earnings call?

Harley-Davidson will be holding an earnings conference call on Tuesday, February 2nd at 12:00 AM Eastern. Interested parties can register for or listen to the call using this link or dial in at Not Available.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) announced its earnings results on Tuesday, October, 27th. The company reported $1.05 EPS for the quarter, beating analysts' consensus estimates of $0.28 by $0.77. The firm had revenue of $964.03 million for the quarter, compared to analyst estimates of $853.71 million. Harley-Davidson had a trailing twelve-month return on equity of 12.61% and a net margin of 2.53%. The business's quarterly revenue was down 9.8% compared to the same quarter last year. During the same quarter last year, the company earned $0.70 EPS.
View Harley-Davidson's earnings history.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson announced a quarterly dividend on Tuesday, October 27th. Shareholders of record on Friday, December 4th will be given a dividend of $0.02 per share on Friday, December 18th. This represents a $0.08 annualized dividend and a dividend yield of 0.19%. The ex-dividend date of this dividend is Thursday, December 3rd.
View Harley-Davidson's dividend history.

Is Harley-Davidson a good dividend stock?

Harley-Davidson pays an annual dividend of $0.08 per share and currently has a dividend yield of 0.19%. The dividend payout ratio of Harley-Davidson is 2.38%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, Harley-Davidson will have a dividend payout ratio of 2.86% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.
View Harley-Davidson's dividend history.

What price target have analysts set for HOG?

17 analysts have issued 12-month target prices for Harley-Davidson's shares. Their forecasts range from $20.00 to $47.00. On average, they anticipate Harley-Davidson's stock price to reach $36.57 in the next twelve months. This suggests that the stock has a possible downside of 12.2%.
View analysts' price targets for Harley-Davidson or view Wall Street analyst' top-rated stocks.

Who are some of Harley-Davidson's key competitors?

Some companies that are related to Harley-Davidson include Yamaha Motor (YAMHF), Fox Factory (FOXF), Arcimoto (FUV), Leatt (LEAT), Curtiss Motorcycles (CMOT) and New Dover Capital (NDVR).
View all of HOG's competitors.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include The Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

Who are Harley-Davidson's key executives?

Harley-Davidson's management team includes the following people:

Mr. Jochen Zeitz, Pres, CEO & Chairman (Age 57, Pay $125k)
Mr. Lawrence G. Hund, Chief Commercial Officer (Age 64, Pay $1.16M)
Mr. Luke Christopher Mansfield, VP & Chief Strategy Officer (Age 43, Pay $747.17k)
Ms. Gina Goetter, Chief Financial Officer
Mr. Mark R. Kornetzke, Chief Accounting Officer
Mr. Shannon Burns, Director of Investor Relations
Mr. Paul J. Krause, Chief Legal Officer, Chief Compliance Officer & Sec. (Age 42)
Ms. Amy Giuffre, VP & Chief Communications Officer
Ms. Julie Anding, VP & Chief HR Officer (Age 51)
Ray Drea, Chief Stylist, VP & Director of Styling

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by a variety of institutional and retail investors. Top institutional investors include Retirement Systems of Alabama (0.14%), New York State Teachers Retirement System (0.13%), Pacer Advisors Inc. (0.04%), Strs Ohio (0.02%), CWM LLC (0.02%) and State of Alaska Department of Revenue (0.02%). Company insiders that own Harley-Davidson stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Mark R Kornetzke, Michelle Kumbier and Paul J Jones.
View institutional ownership trends for Harley-Davidson.

Which institutional investors are selling Harley-Davidson stock?

HOG stock was sold by a variety of institutional investors in the last quarter, including Pacer Advisors Inc., NuWave Investment Management LLC, OLD National Bancorp IN, New York State Teachers Retirement System, and State of Alaska Department of Revenue.
View insider buying and selling activity for Harley-Davidson or view top insider-selling stocks.

Which institutional investors are buying Harley-Davidson stock?

HOG stock was bought by a variety of institutional investors in the last quarter, including Strs Ohio, Toth Financial Advisory Corp, Retirement Systems of Alabama, CWM LLC, Kestra Advisory Services LLC, Measured Wealth Private Client Group LLC, Fulton Bank N.A., and Raymond James Trust N.A..
View insider buying and selling activity for Harley-Davidson or or view top insider-buying stocks.

How do I buy shares of Harley-Davidson?

Shares of HOG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $41.64.

How big of a company is Harley-Davidson?

Harley-Davidson has a market capitalization of $6.38 billion and generates $5.36 billion in revenue each year. The company earns $423.64 million in net income (profit) each year or $3.36 on an earnings per share basis. Harley-Davidson employs 5,000 workers across the globe.

What is Harley-Davidson's official website?

The official website for Harley-Davidson is www.harley-davidson.com.

How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company can be reached via phone at 414-342-4680 or via email at [email protected]

This page was last updated on 1/27/2021 by MarketBeat.com Staff

30 Days of MarketBeat All Access for $1.00

Best-in-Class Portfolio Monitoring
View the latest news, buy/sell ratings, SEC filings and insider transactions for your stocks. Compare your portfolio performance to leading indices and get personalized stock ideas based on your portfolio.
Stock Ideas and Recommendations
Get daily stock ideas top-performing Wall Street analysts. Get short term trading ideas from the MarketBeat Idea Engine. View which stocks are hot on social media with MarketBeat's trending stocks report.
Advanced Stock Screeners and Research Tools
Identify stocks that meet your criteria using seven unique stock screeners. See what's happening in the market right now with MarketBeat's real-time news feed. Export data to Excel for your own analysis.

Start Your Risk-Free Trial Subscription Here