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S&P 500   4,280.15
DOW   33,761.05
QQQ   330.39
Sinema took Wall Street money while killing tax on investors
The Financial Day of Reckoning Has Begun (Ad)
Climate bill: Could coal communities shift to nuclear?
Shelling kills 1 in Ukraine; Russia wants nuke plant pledges
High oil prices help Saudi Aramco earn $88B in first half
Sell every Stock except ONE (Ad)
Former Deutsche Bank Co-CEO Anshu Jain dies
Ship carrying grain for hungry Ethiopia leaves Ukraine
'Everyone's Got a Story of How the Healthcare System Has Fallen Short.' This Founder Is on a Mission to Change That.
The Safest Option in Trades! (Ad)pixel
S&P 500   4,280.15
DOW   33,761.05
QQQ   330.39
Sinema took Wall Street money while killing tax on investors
The Financial Day of Reckoning Has Begun (Ad)
Climate bill: Could coal communities shift to nuclear?
Shelling kills 1 in Ukraine; Russia wants nuke plant pledges
High oil prices help Saudi Aramco earn $88B in first half
Sell every Stock except ONE (Ad)
Former Deutsche Bank Co-CEO Anshu Jain dies
Ship carrying grain for hungry Ethiopia leaves Ukraine
'Everyone's Got a Story of How the Healthcare System Has Fallen Short.' This Founder Is on a Mission to Change That.
The Safest Option in Trades! (Ad)pixel
S&P 500   4,280.15
DOW   33,761.05
QQQ   330.39
Sinema took Wall Street money while killing tax on investors
The Financial Day of Reckoning Has Begun (Ad)
Climate bill: Could coal communities shift to nuclear?
Shelling kills 1 in Ukraine; Russia wants nuke plant pledges
High oil prices help Saudi Aramco earn $88B in first half
Sell every Stock except ONE (Ad)
Former Deutsche Bank Co-CEO Anshu Jain dies
Ship carrying grain for hungry Ethiopia leaves Ukraine
'Everyone's Got a Story of How the Healthcare System Has Fallen Short.' This Founder Is on a Mission to Change That.
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NYSE:HOG

Harley-Davidson - HOG Stock Forecast, Price & News

$39.98
+0.40 (+1.01%)
(As of 08/12/2022 12:00 AM ET)
Add
Compare
Today's Range
$39.34
▼
$39.99
50-Day Range
$30.32
▼
$39.98
52-Week Range
$29.80
▼
$44.46
Volume
948,487 shs
Average Volume
1.38 million shs
Market Capitalization
$5.84 billion
P/E Ratio
9.75
Dividend Yield
1.58%
Price Target
$49.00

Harley-Davidson MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.60 Rating Score
Upside/​Downside
22.6% Upside
$49.00 Price Target
Short Interest
Bearish
4.78% of Float Sold Short
Dividend Strength
Moderate
Based on Four Factors
Sustainability
-5.90
Upright™ Environmental Score
News Sentiment
0.09mentions of Harley-Davidson in the last 14 days
Based on 10 Articles This Week
Insider Trading
Acquiring Shares
$50,062 Bought Last Quarter
Proj. Earnings Growth
4.69%
From $4.48 to $4.69 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.50 out of 5 stars

Auto/Tires/Trucks Sector

26th out of 110 stocks

Motorcycles, Bicycles, & Parts Industry

1st out of 4 stocks

See Top Rated MarketRank™ Stocks Here
HOG stock logo

About Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Analyst Ratings Changes

HOG has been the subject of several research reports. Robert W. Baird cut their price objective on Harley-Davidson from $60.00 to $55.00 and set an "outperform" rating for the company in a research report on Thursday, April 28th. Wolfe Research reiterated a "buy" rating and set a $45.00 price objective on shares of Harley-Davidson in a research report on Friday, May 20th. StockNews.com downgraded shares of Harley-Davidson from a "buy" rating to a "hold" rating in a research note on Saturday, August 6th. DA Davidson raised their price target on shares of Harley-Davidson to $36.00 in a research note on Tuesday, August 9th. Finally, Morgan Stanley lowered their price target on shares of Harley-Davidson from $44.00 to $40.00 and set an "equal weight" rating for the company in a report on Thursday, July 14th. Five investment analysts have rated the stock with a hold rating and six have issued a buy rating to the company. Based on data from MarketBeat, the stock presently has a consensus rating of "Moderate Buy" and a consensus target price of $49.00.

Harley-Davidson Stock Performance

Shares of HOG Stock opened at $39.98 on Friday. The company has a debt-to-equity ratio of 1.97, a quick ratio of 1.25 and a current ratio of 1.44. The firm has a market capitalization of $5.84 billion, a price-to-earnings ratio of 9.75, a price-to-earnings-growth ratio of 1.02 and a beta of 1.34. Harley-Davidson has a one year low of $29.80 and a one year high of $44.46. The company has a 50 day moving average price of $33.98 and a 200 day moving average price of $36.63.

Harley-Davidson (NYSE:HOG - Get Rating) last announced its quarterly earnings data on Thursday, July 28th. The company reported $1.46 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.25 by $0.21. The company had revenue of $1.47 billion during the quarter, compared to analysts' expectations of $1.24 billion. Harley-Davidson had a net margin of 12.11% and a return on equity of 25.73%. The business's quarterly revenue was down 4.1% compared to the same quarter last year. During the same period in the previous year, the company earned $1.41 EPS. Sell-side analysts anticipate that Harley-Davidson will post 4.48 EPS for the current year.

Insider Buying and Selling at Harley-Davidson

In other news, Director Rafeh Masood acquired 1,335 shares of the business's stock in a transaction dated Tuesday, August 9th. The shares were bought at an average cost of $37.50 per share, for a total transaction of $50,062.50. Following the acquisition, the director now directly owns 1,335 shares in the company, valued at approximately $50,062.50. The purchase was disclosed in a filing with the SEC, which is available through this link. 0.60% of the stock is owned by company insiders.

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HOG Stock News Headlines

August 11, 2022 | americanbankingnews.com
Harley-Davidson (NYSE:HOG) PT Raised to $36.00 at DA Davidson
August 10, 2022 | reuters.com
Harley-Davidson hit with class actions over 'right to repair' restrictions - Reuters
August 9, 2022 | finance.yahoo.com
HOG or FOXF: Which Is the Better Value Stock Right Now?
August 9, 2022 | americanbankingnews.com
Harley-Davidson (NYSE:HOG) Downgraded by StockNews.com
August 8, 2022 | bizjournals.com
Machinists union in York schedules vote on Harley-Davidson labor contract - Milwaukee Business Journal - The Business Journals
August 5, 2022 | finance.yahoo.com
Can Harley-Davidson (HOG) Run Higher on Rising Earnings Estimates?
August 5, 2022 | americanbankingnews.com
FY2022 EPS Estimates for Harley-Davidson, Inc. (NYSE:HOG) Boosted by DA Davidson
August 2, 2022 | finance.yahoo.com
Wall Street Analysts Believe Harley-Davidson (HOG) Could Rally 26%: Here's is How to Trade - Yahoo Finance
August 2, 2022 | finance.yahoo.com
Wall Street Analysts Believe Harley-Davidson (HOG) Could Rally 26%: Here's is How to Trade
August 1, 2022 | americanbankingnews.com
Harley-Davidson (NYSE:HOG) Upgraded at StockNews.com
July 30, 2022 | usnews.com
Meta, Comcast Fall; Harley-Davidson, Frontier Rise - U.S. News & World Report
July 30, 2022 | americanbankingnews.com
Harley-Davidson (NYSE:HOG) Shares Gap Up Following Strong Earnings
July 29, 2022 | finance.yahoo.com
Harley-Davidson (HOG) Q2 Earnings Beat, Sales Shrink Y/Y
July 29, 2022 | fool.com
Harley-Davidson (HOG) Q2 2022 Earnings Call Transcript - The Motley Fool
July 28, 2022 | apnews.com
Meta, Comcast fall; Harley-Davidson, Frontier rise - The Associated Press - en Español
July 28, 2022 | fool.com
Harley-Davidson (HOG) Q2 2022 Earnings Call Transcript
July 28, 2022 | fool.com
Why Harley-Davidson Stock Was Roaring Ahead Today
July 28, 2022 | finance.yahoo.com
Harley-Davidson (HOG) Q2 Earnings Surpass Estimates
July 28, 2022 | finance.yahoo.com
Harley-Davidson Gains On Q2 Earnings Beat
July 28, 2022 | nasdaq.com
Harley-Davidson Q2 22 Earnings Conference Call At 9:00 AM ET - Nasdaq
July 27, 2022 | seekingalpha.com
Harley-Davidson Q2 2022 Earnings Preview (NYSE:HOG) - Seeking Alpha
July 25, 2022 | reuters.com
Harley profit outlook at risk after production shutdown - Reuters.com
July 21, 2022 | americanbankingnews.com
Bank of America Cuts Harley-Davidson (NYSE:HOG) Price Target to $60.00
July 20, 2022 | realmoney.thestreet.com
Harley-Davidson Skids Downhill as It Suffers Through a Lost Decade - RealMoney
July 19, 2022 | morningstar.com
Harley-Davidson Inc - Stock Quote HOG
See More Headlines
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HOG Company Calendar

Ex-Dividend for 6/17 Dividend
6/01/2022
Dividend Payable
6/17/2022
Last Earnings
7/28/2022
Today
8/14/2022
Next Earnings (Estimated)
10/26/2022
Fiscal Year End
12/31/2022
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NYSE
Industry
Motorcycles, bicycles, & parts
Sub-Industry
Motorcycle Manufacturers
Sector
Auto/Tires/Trucks
Current Symbol
NYSE:HOG
CUSIP
41282210
CIK
793952
Web
www.harley-davidson.com
Phone
(414) 342-4680
Fax
414-343-4089
Employees
5,800
Year Founded
1903

Price Target and Rating

Average Stock Price Forecast
$49.00
High Stock Price Forecast
$60.00
Low Stock Price Forecast
$36.00
Forecasted Upside/Downside
+22.6%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.60
Research Coverage
10 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$4.10
Trailing P/E Ratio
9.75
Forward P/E Ratio
8.92
P/E Growth
1.03
Net Income
$650.02 million
Net Margins
12.11%
Pretax Margin
14.97%
Return on Equity
25.73%
Return on Assets
5.70%

Debt

Debt-to-Equity Ratio
1.97
Current Ratio
1.44
Quick Ratio
1.25

Sales & Book Value

Annual Sales
$5.34 billion
Price / Sales
1.10
Cash Flow
$5.97 per share
Price / Cash Flow
6.70
Book Value
$18.03 per share
Price / Book
2.22

Miscellaneous

Outstanding Shares
146,160,000
Free Float
145,285,000
Market Cap
$5.84 billion
Optionable
Optionable
Beta
1.34

Social Links


Key Executives

  • Mr. Jochen Zeitz (Age 59)
    Chairman, Pres & CEO
    Comp: $5.67M
  • Ms. Gina Goetter
    Chief Financial Officer
  • Mr. Jagdish Krishnan (Age 47)
    Chief Digital Officer
    Comp: $1.16M
  • Mr. Bryan Niketh (Age 45)
    Sr. VP of Product & Operations of Harley-Davidson Motor Company
    Comp: $1.15M
  • Ms. Edel O'Sullivan (Age 42)
    Chief Commercial Officer
    Comp: $1.62M
  • Mr. Mark R. Kornetzke
    Chief Accounting Officer
  • Mr. Shawn Michael Collins
    Director of Investor Relations
  • Mr. Paul J. Krause (Age 44)
    VP, Chief Legal & Compliance Officer and Sec.
  • Ms. Amy Giuffre
    VP & Chief Communications Officer
  • Theo Keetell
    VP of Marketing

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions













HOG Stock - Frequently Asked Questions

Should I buy or sell Harley-Davidson stock right now?

10 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 4 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" HOG shares.
View HOG analyst ratings or view top-rated stocks.

What is Harley-Davidson's stock price forecast for 2022?

10 Wall Street analysts have issued 12-month target prices for Harley-Davidson's shares. Their HOG share price forecasts range from $36.00 to $60.00. On average, they anticipate the company's stock price to reach $49.00 in the next year. This suggests a possible upside of 22.6% from the stock's current price.
View analysts price targets for HOG or view top-rated stocks among Wall Street analysts.

How have HOG shares performed in 2022?

Harley-Davidson's stock was trading at $37.69 on January 1st, 2022. Since then, HOG shares have increased by 6.1% and is now trading at $39.98.
View the best growth stocks for 2022 here.

Are investors shorting Harley-Davidson?

Harley-Davidson saw a increase in short interest during the month of July. As of July 31st, there was short interest totaling 6,990,000 shares, an increase of 5.6% from the July 15th total of 6,620,000 shares. Based on an average trading volume of 1,620,000 shares, the days-to-cover ratio is currently 4.3 days. Approximately 4.8% of the company's stock are sold short.
View Harley-Davidson's Short Interest.

When is Harley-Davidson's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Wednesday, October 26th 2022.
View our HOG earnings forecast.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) posted its quarterly earnings results on Thursday, July, 28th. The company reported $1.46 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.25 by $0.21. The firm had revenue of $1.47 billion for the quarter, compared to analyst estimates of $1.24 billion. Harley-Davidson had a net margin of 12.11% and a trailing twelve-month return on equity of 25.73%. The firm's revenue was down 4.1% compared to the same quarter last year. During the same period last year, the firm posted $1.41 EPS.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson declared a quarterly dividend on Friday, May 13th. Investors of record on Thursday, June 2nd will be given a dividend of $0.157 per share on Friday, June 17th. This represents a $0.63 annualized dividend and a dividend yield of 1.57%. The ex-dividend date of this dividend is Wednesday, June 1st.
Read our dividend analysis for HOG.

Is Harley-Davidson a good dividend stock?

Harley-Davidson (NYSE:HOG) pays an annual dividend of $0.63 per share and currently has a dividend yield of 1.59%. The company has been increasing its dividend for 2 consecutive year(s), indicating that it does not yet have a strong track record of dividend growth. The dividend payout ratio is 15.37%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, HOG will have a dividend payout ratio of 13.43% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for HOG.

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson Chief Executive Officer Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among the company's employees.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by a number of institutional and retail investors. Top institutional investors include Kiltearn Partners LLP (1.20%), FMR LLC (1.16%), Bank of Montreal Can (0.91%), Northern Trust Corp (0.79%), Twin Tree Management LP (0.00%) and Principal Financial Group Inc. (0.40%). Insiders that own company stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Luke Christopher Mansfield, Mark R Kornetzke, Michelle Kumbier and Rafeh Masood.
View institutional ownership trends.

How do I buy shares of Harley-Davidson?

Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $39.98.

How much money does Harley-Davidson make?

Harley-Davidson (NYSE:HOG) has a market capitalization of $5.84 billion and generates $5.34 billion in revenue each year. The company earns $650.02 million in net income (profit) each year or $4.10 on an earnings per share basis.

How many employees does Harley-Davidson have?

The company employs 5,800 workers across the globe.

Does Harley-Davidson have any subsidiaries?

The following companies are subsidiares of Harley-Davidson: Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, H-D Capitol Drive LLC, H-D F&R LLC, H-D Franklin LLC, H-D Hong Kong Limited, H-D International Holding Co. Inc., H-D LiveWire Labs LLC, H-D Motor (Thailand) Limited, H-D Motor Company India Private Limited, H-D Motorcycle (Thailand) Limited, H-D Pilgrim Road LLC, H-D Tomahawk Industrial Park LLC, H-D Tomahawk Kaphaem Road LLC, H-D Tomahawk Somo LLC, H-D U.S.A. LLC, HDMC (Thailand) Ltd., HDWA LLC, HR Holding Corp., HR LLC, Harley-Davidson (Shanghai) Commercial and Trading Co. Ltd., Harley-Davidson (Thailand) Company Limited, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, Harley-Davidson Asia Pacific Pte. Ltd., Harley-Davidson Australia Pty. Limited, Harley-Davidson Austria GmbH, Harley-Davidson Benelux B.V., Harley-Davidson Canada GP Inc., Harley-Davidson Canada Holdings ULC, Harley-Davidson Canada LP, Harley-Davidson Central and Eastern Europe s.r.o., Harley-Davidson Credit Corp., Harley-Davidson Customer Funding Corp, Harley-Davidson De Mexico Management S. De R.L. De C.V., Harley-Davidson De Mexico S. De R.L. De C.V., Harley-Davidson Dealer Systems Inc., Harley-Davidson Espana S.L., Harley-Davidson Europe Limited, Harley-Davidson Financial Services Canada Inc., Harley-Davidson Financial Services Europe Limited, Harley-Davidson Financial Services Inc., Harley-Davidson Financial Services International Inc., Harley-Davidson France SAS, Harley-Davidson Germany GmbH, Harley-Davidson Holding Co. Inc., Harley-Davidson Indonesia PT, Harley-Davidson Insurance Services Inc., Harley-Davidson Insurance Services of Illinois Inc., Harley-Davidson Italia S.r.l., Harley-Davidson Japan KK, Harley-Davidson Leasing Inc., Harley-Davidson MENA DMCC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., Harley-Davidson Motorcycle Trust 2015-1, Harley-Davidson Motorcycle Trust 2015-2, Harley-Davidson Museum LLC, Harley-Davidson RUS LLC, Harley-Davidson South East Europe Single Member E.P.E., Harley-Davidson Switzerland GmbH, Harley-Davidson Warehouse Funding Corp., Harley-Davidson do Brazil Fabricacao De Componentes Ltda., Harley-Davidson do Brazil Ltda., MV Agusta Group, New Castalloy Pty. Limited, and StaCyc.
Read More

When was Harley-Davidson founded?

Harley-Davidson was founded in 1903.

How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The official website for the company is www.harley-davidson.com. The company can be reached via phone at (414) 342-4680, via email at licensingdept@harley-davidson.com, or via fax at 414-343-4089.

This page (NYSE:HOG) was last updated on 8/14/2022 by MarketBeat.com Staff

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