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S&P 500   3,811.15
DOW   30,932.37
QQQ   314.14
S&P 500   3,811.15
DOW   30,932.37
QQQ   314.14
S&P 500   3,811.15
DOW   30,932.37
QQQ   314.14
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Harley-Davidson Stock Forecast, Price & News

+0.17 (+0.48 %)
(As of 02/26/2021 12:00 AM ET)
Today's Range
Now: $35.67
50-Day Range
MA: $37.95
52-Week Range
Now: $35.67
Volume1.12 million shs
Average Volume2.47 million shs
Market Capitalization$5.47 billion
P/E Ratio49.54
Dividend Yield0.23%
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin.
Harley-Davidson logo

Industry, Sector and Symbol

Industry Motorcycles, bicycles, & parts
Sub-IndustryMotorcycle Manufacturers
Year FoundedN/A



Sales & Book Value

Annual Sales$5.36 billion
Cash Flow$4.95 per share
Book Value$11.69 per share


Net Income$423.64 million


Market Cap$5.47 billion
Next Earnings Date4/27/2021 (Estimated)


Overall MarketRank

2.30 out of 5 stars

Auto/Tires/Trucks Sector

6th out of 148 stocks

Motorcycles, Bicycles, & Parts Industry

1st out of 8 stocks

Analyst Opinion: 2.3Community Rank: 2.6Dividend Strength: 1.7Insider Behavior: 2.5Valuation: 2.5 5 -4 -3 -2 -1 -
+0.17 (+0.48 %)
(As of 02/26/2021 12:00 AM ET)
30 days | 90 days | 365 days | Advanced Chart

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Harley-Davidson (NYSE:HOG) Frequently Asked Questions

Is Harley-Davidson a buy right now?

14 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 7 hold ratings and 7 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" Harley-Davidson stock.
View analyst ratings for Harley-Davidson
or view top-rated stocks.

What stocks does MarketBeat like better than Harley-Davidson?

Wall Street analysts have given Harley-Davidson a "Buy" rating, but there may be better short-term opportunities in the market. Some of MarketBeat's past winning trading ideas have resulted in 5-15% weekly gains. MarketBeat just released five new trading ideas, but Harley-Davidson wasn't one of them. MarketBeat thinks these five stocks may be even better buys.
View MarketBeat's top stock picks here.

When is Harley-Davidson's next earnings date?

Harley-Davidson is scheduled to release its next quarterly earnings announcement on Tuesday, April 27th 2021.
View our earnings forecast for Harley-Davidson

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) announced its quarterly earnings data on Monday, February, 1st. The company reported ($0.44) earnings per share (EPS) for the quarter, missing the Zacks' consensus estimate of $0.14 by $0.58. The firm had revenue of $725 million for the quarter, compared to analysts' expectations of $770.50 million. Harley-Davidson had a trailing twelve-month return on equity of 12.61% and a net margin of 2.53%. The firm's revenue for the quarter was down 32.4% on a year-over-year basis. During the same period last year, the company earned $0.20 EPS.
View Harley-Davidson's earnings history

How has Harley-Davidson's stock been impacted by Coronavirus (COVID-19)?

Harley-Davidson's stock was trading at $23.07 on March 11th, 2020 when Coronavirus (COVID-19) reached pandemic status according to the World Health Organization (WHO). Since then, HOG stock has increased by 54.6% and is now trading at $35.67.
View which stocks have been most impacted by COVID-19

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson announced a quarterly dividend on Wednesday, February 3rd. Stockholders of record on Tuesday, March 2nd will be paid a dividend of $0.15 per share on Friday, March 19th. This represents a $0.60 annualized dividend and a yield of 1.68%. The ex-dividend date is Monday, March 1st. This is a boost from Harley-Davidson's previous quarterly dividend of $0.02.
View Harley-Davidson's dividend history

Is Harley-Davidson a good dividend stock?

Harley-Davidson pays an annual dividend of $0.08 per share and currently has a dividend yield of 0.23%. Harley-Davidson does not yet have a strock track record of dividend growth. The dividend payout ratio of Harley-Davidson is 2.38%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, Harley-Davidson will have a dividend payout ratio of 2.86% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.
View Harley-Davidson's dividend history.

What price target have analysts set for HOG?

14 brokerages have issued 1-year target prices for Harley-Davidson's stock. Their forecasts range from $20.00 to $45.00. On average, they expect Harley-Davidson's stock price to reach $35.08 in the next twelve months. This suggests that the stock has a possible downside of 1.6%.
View analysts' price targets for Harley-Davidson
or view top-rated stocks among Wall Street analysts.

Who are Harley-Davidson's key executives?

Harley-Davidson's management team includes the following people:
  • Mr. Jochen Zeitz, Pres, CEO & Chairman (Age 58, Pay $125k)
  • Mr. Lawrence G. Hund, Chief Commercial Officer of Harley-Davidson Motor Company (Age 65, Pay $1.16M)
  • Mr. Luke Christopher Mansfield, VP & Chief Strategy Officer of Harley-Davidson Motor Company (Age 43, Pay $747.17k)
  • Ms. Gina Goetter, Chief Financial Officer
  • Mr. Mark R. Kornetzke, Chief Accounting Officer
  • Ms. Julie Anding, VP & Chief Admin. Officer (Age 51)
  • Mr. Shannon Burns, Director of Investor Relations
  • Mr. Paul J. Krause, VP, Chief Legal, Ethics & Compliance Officer and Sec. (Age 42)
  • Ms. Amy Giuffre, VP & Chief Communications Officer
  • Ray Drea, Chief Stylist, VP & Director of Styling

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson CEO Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among Harley-Davidson's employees.

Who are some of Harley-Davidson's key competitors?

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include The Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by a number of institutional and retail investors. Top institutional investors include Boston Partners (9.61%), BlackRock Inc. (8.39%), Beutel Goodman & Co Ltd. (3.65%), Jupiter Asset Management Ltd. (2.95%), Bank of New York Mellon Corp (2.24%) and Dimensional Fund Advisors LP (2.16%). Company insiders that own Harley-Davidson stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Luke Christopher Mansfield, Mark R Kornetzke, Michelle Kumbier and Paul J Jones.
View institutional ownership trends for Harley-Davidson

Which institutional investors are selling Harley-Davidson stock?

HOG stock was sold by a variety of institutional investors in the last quarter, including Bank of New York Mellon Corp, Impala Asset Management LLC, First Trust Advisors LP, Renaissance Technologies LLC, Dimensional Fund Advisors LP, BlackRock Inc., Jupiter Asset Management Ltd., and Wells Fargo & Company MN.
View insider buying and selling activity for Harley-Davidson
or view top insider-selling stocks.

Which institutional investors are buying Harley-Davidson stock?

HOG stock was purchased by a variety of institutional investors in the last quarter, including Lord Abbett & CO. LLC, Boston Partners, Beutel Goodman & Co Ltd., Morgan Stanley, RWC Asset Management LLP, Edgestream Partners L.P., Nuveen Asset Management LLC, and JPMorgan Chase & Co.. Company insiders that have bought Harley-Davidson stock in the last two years include Jochen Zeitz, and Luke Christopher Mansfield.
View insider buying and selling activity for Harley-Davidson
or or view top insider-buying stocks.

How do I buy shares of Harley-Davidson?

Shares of HOG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $35.67.

How much money does Harley-Davidson make?

Harley-Davidson has a market capitalization of $5.47 billion and generates $5.36 billion in revenue each year. The company earns $423.64 million in net income (profit) each year or $3.36 on an earnings per share basis.

How many employees does Harley-Davidson have?

Harley-Davidson employs 5,000 workers across the globe.

What is Harley-Davidson's official website?

The official website for Harley-Davidson is www.harley-davidson.com.

Where are Harley-Davidson's headquarters?

Harley-Davidson is headquartered at 3700 W JUNEAU AVE, MILWAUKEE WI, 53208.

How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company can be reached via phone at 414-342-4680 or via email at [email protected]

This page was last updated on 2/27/2021 by MarketBeat.com Staff

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