NYSE:HOG

Harley-Davidson Stock Forecast, Price & News

$42.67

+0.10 (+0.23 %)

(As of 01/21/2021 10:27 AM ET)

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Today's Range

$42.12

Now: $42.67▼

$42.80

50-Day Range

$35.59

MA: $38.20▼

$42.04

52-Week Range

$14.31

Now: $42.67▼

$43.47

Volume11,748 shs

Average Volume1.39 million shs

Market Capitalization$6.54 billion

P/E Ratio59.26

Dividend Yield0.19%

Beta1.54

Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin.

MarketRank^™

Overall MarketRank^™

2.13 out of 5 stars

Auto/Tires/Trucks Sector

9th out of 149 stocks

Motorcycles, Bicycles, & Parts Industry

1st out of 8 stocks

2.2 Analyst's Opinion

Consensus Rating
Harley-Davidson has received a consensus rating of Hold. The company's average rating score is 2.47, and is based on 8 buy ratings, 9 hold ratings, and no sell ratings.
Price Target Upside/Downside
According to analysts' consensus price target of $36.57, Harley-Davidson has a forecasted downside of 14.1% from its current price of $42.57.
Amount of Analyst Coverage
Harley-Davidson has been the subject of 8 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

2.6 Community Rank

Outperform Votes
Harley-Davidson has received 860 “outperform” votes. (Add your “outperform” vote.)
Underperform Votes
Harley-Davidson has received 812 “underperform” votes. (Add your “underperform” vote.)
Community Sentiment
Harley-Davidson has received 51.44% “outperform” votes from our community.

MarketBeat's community ratings are surveys of what our community members think about Harley-Davidson and other stocks. Vote “Outperform” if you believe HOG will outperform the S&P 500 over the long term. Vote “Underperform” if you believe HOG will underperform the S&P 500 over the long term. You may vote once every thirty days.

1.7 Dividend Strength

Dividend Yield
Harley-Davidson has a dividend yield of 0.19%, which is in the bottom 25% of all stocks that pay dividends.
Dividend Growth
Harley-Davidson does not have a long track record of dividend growth.
Dividend Coverage
The dividend payout ratio of Harley-Davidson is 2.38%. This payout ratio is at a healthy, sustainable level, below 75%.
Dividend Sustainability
Based on earnings estimates, Harley-Davidson will have a dividend payout ratio of 2.86% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.

1.7 Company Ownership

Insider Buying vs. Insider Selling
In the past three months, Harley-Davidson insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $6,338,938.00 in company stock.
Percentage Held by Insiders
Only 0.86% of the stock of Harley-Davidson is held by insiders.
Percentage Held by Institutions
90.55% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

2.5 Earnings and Valuation

Earnings Growth
Earnings for Harley-Davidson are expected to grow by 86.67% in the coming year, from $1.50 to $2.80 per share.
Price to Earnings Ratio vs. the Market
The P/E ratio of Harley-Davidson is 59.13, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 23.67.
Price to Earnings Ratio vs. Sector
The P/E ratio of Harley-Davidson is 59.13, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 75.89.
Price to Earnings Growth Ratio
Harley-Davidson has a PEG Ratio of 2.36. PEG Ratios above 1 indicate that a company could be overvalued.
Price to Book Value per Share Ratio
Harley-Davidson has a P/B Ratio of 3.64. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

See Top Rated MarketRank™ Stocks Here

Industry, Sector and Symbol

Stock Exchange NYSE

Industry Motorcycles, bicycles, & parts

Sub-IndustryMotorcycle Manufacturers

SectorAuto/Tires/Trucks

Current SymbolNYSE:HOG

Previous Symbol

CUSIP41282210

CIK793952

Webwww.harley-davidson.com

Phone414-342-4680

Employees5,000

Debt

Debt-to-Equity Ratio3.49

Current Ratio1.46

Quick Ratio1.38

Price-To-Earnings

Trailing P/E Ratio59.26

Forward P/E Ratio28.45

P/E Growth2.36

Sales & Book Value

Annual Sales$5.36 billion

Price / Sales1.22

Cash Flow$5.92 per share

Price / Cash Flow7.21

Book Value$11.69 per share

Price / Book3.65

Profitability

EPS (Most Recent Fiscal Year)$3.36

Net Income$423.64 million

Net Margins2.53%

Return on Equity12.61%

Return on Assets1.84%

Miscellaneous

Outstanding Shares153,279,000

Market Cap$6.54 billion

Next Earnings Date2/2/2021 (Confirmed)

OptionableOptionable

$42.67

+0.10 (+0.23 %)

(As of 01/21/2021 10:27 AM ET)

30 days | 90 days | 365 days | Advanced Chart

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Harley-Davidson (NYSE:HOG) Frequently Asked Questions

How has Harley-Davidson's stock been impacted by COVID-19 (Coronavirus)?

Harley-Davidson's stock was trading at $23.07 on March 11th, 2020 when COVID-19 (Coronavirus) reached pandemic status according to the World Health Organization (WHO). Since then, HOG stock has increased by 84.2% and is now trading at $42.50.
View which stocks have been most impacted by COVID-19.

Is Harley-Davidson a buy right now?

17 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last twelve months. There are currently 9 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" Harley-Davidson stock. A hold rating indicates that analysts believe investors should maintain any existing positions they have in HOG, but not buy additional shares or sell existing shares.
View analyst ratings for Harley-Davidson or view MarketBeat's top 5 stock picks.

What stocks does MarketBeat like better than Harley-Davidson?

Wall Street analysts have given Harley-Davidson a "Hold" rating, but there may be better short-term opportunities in the market. Some of MarketBeat's past winning trading ideas have resulted in 5-15% weekly gains. MarketBeat just released five new trading ideas, but Harley-Davidson wasn't one of them. MarketBeat thinks these five stocks may be even better buys.
View MarketBeat's top stock picks here.

What is Thomas Greco's approval rating as Harley-Davidson's CEO?

538 employees have rated Harley-Davidson CEO Thomas Greco on Glassdoor.com. Thomas Greco has an approval rating of 63% among Harley-Davidson's employees. This puts Thomas Greco in the bottom 25% of approval ratings compared to other CEOs of publicly-traded companies.

When is Harley-Davidson's next earnings date?

Harley-Davidson is scheduled to release its next quarterly earnings announcement on Tuesday, February 2nd 2021.
View our earnings forecast for Harley-Davidson.

How can I listen to Harley-Davidson's earnings call?

Harley-Davidson will be holding an earnings conference call on Tuesday, February 2nd at 12:00 AM Eastern. Interested parties can register for or listen to the call using this link or dial in at Not Available.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) posted its quarterly earnings data on Tuesday, October, 27th. The company reported $1.05 earnings per share for the quarter, topping the Zacks' consensus estimate of $0.28 by $0.77. The company earned $964.03 million during the quarter, compared to analysts' expectations of $853.71 million. Harley-Davidson had a net margin of 2.53% and a return on equity of 12.61%. Harley-Davidson's quarterly revenue was down 9.8% on a year-over-year basis. During the same quarter in the prior year, the firm earned $0.70 earnings per share.
View Harley-Davidson's earnings history.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson declared a quarterly dividend on Tuesday, October 27th. Investors of record on Friday, December 4th will be paid a dividend of $0.02 per share on Friday, December 18th. This represents a $0.08 dividend on an annualized basis and a dividend yield of 0.19%. The ex-dividend date of this dividend is Thursday, December 3rd.
View Harley-Davidson's dividend history.

Is Harley-Davidson a good dividend stock?

Harley-Davidson pays an annual dividend of $0.08 per share and currently has a dividend yield of 0.19%. The dividend payout ratio of Harley-Davidson is 2.38%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, Harley-Davidson will have a dividend payout ratio of 2.86% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.
View Harley-Davidson's dividend history.

What price target have analysts set for HOG?

17 equities research analysts have issued 12 month price targets for Harley-Davidson's shares. Their forecasts range from $20.00 to $47.00. On average, they anticipate Harley-Davidson's share price to reach $36.57 in the next year. This suggests that the stock has a possible downside of 13.9%.
View analysts' price targets for Harley-Davidson or view Wall Street analyst' top-rated stocks.

Who are some of Harley-Davidson's key competitors?

Some companies that are related to Harley-Davidson include Yamaha Motor (YAMHF), Fox Factory (FOXF), Arcimoto (FUV), Leatt (LEAT), Curtiss Motorcycles (CMOT) and New Dover Capital (NDVR).
View all of HOG's competitors.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include The Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

Who are Harley-Davidson's key executives?

Harley-Davidson's management team includes the following people:

Mr. Jochen Zeitz, Pres, CEO & Chairman (Age 57, Pay $125k)
Mr. Lawrence G. Hund, Chief Commercial Officer (Age 64, Pay $1.16M)
Mr. Luke Christopher Mansfield, VP & Chief Strategy Officer (Age 43, Pay $747.17k)
Ms. Gina Goetter, Chief Financial Officer
Mr. Mark R. Kornetzke, Chief Accounting Officer
Mr. Shannon Burns, Director of Investor Relations
Mr. Paul J. Krause, Chief Legal Officer, Chief Compliance Officer & Sec. (Age 42)
Ms. Amy Giuffre, VP & Chief Communications Officer
Ms. Julie Anding, VP & Chief HR Officer (Age 51)
Ray Drea, Chief Stylist, VP & Director of Styling

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by a variety of institutional and retail investors. Top institutional shareholders include Pacer Advisors Inc. (0.04%), State of Alaska Department of Revenue (0.02%), OLD National Bancorp IN (0.01%), Kestra Advisory Services LLC (0.01%), Measured Wealth Private Client Group LLC (0.01%) and Fulton Bank N.A. (0.00%). Company insiders that own Harley-Davidson stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Mark R Kornetzke, Michelle Kumbier and Paul J Jones.
View institutional ownership trends for Harley-Davidson.

Which major investors are selling Harley-Davidson stock?

HOG stock was sold by a variety of institutional investors in the last quarter, including Pacer Advisors Inc., NuWave Investment Management LLC, OLD National Bancorp IN, and State of Alaska Department of Revenue.
View insider buying and selling activity for Harley-Davidson or view top insider-selling stocks.

Which major investors are buying Harley-Davidson stock?

HOG stock was purchased by a variety of institutional investors in the last quarter, including Kestra Advisory Services LLC, Measured Wealth Private Client Group LLC, Fulton Bank N.A., and Raymond James Trust N.A..
View insider buying and selling activity for Harley-Davidson or or view top insider-buying stocks.

How do I buy shares of Harley-Davidson?

Shares of HOG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $42.50.

How big of a company is Harley-Davidson?

Harley-Davidson has a market capitalization of $6.51 billion and generates $5.36 billion in revenue each year. The company earns $423.64 million in net income (profit) each year or $3.36 on an earnings per share basis. Harley-Davidson employs 5,000 workers across the globe.

What is Harley-Davidson's official website?

The official website for Harley-Davidson is www.harley-davidson.com.

How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company can be reached via phone at 414-342-4680 or via email at [email protected]

This page was last updated on 1/21/2021 by MarketBeat.com Staff

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