NYSE:HOG - Harley-Davidson Stock Price, News, & Analysis Sign in or create an account to add this stock to your watchlist. Get Started $37.30 +0.62 (+1.69 %) (As of 02/15/2019 04:00 PM ET)Previous Close$37.30Today's Range$36.87 - $37.4452-Week Range$31.36 - $47.74Volume2.23 million shsAverage Volume2.42 million shsMarket Capitalization$6.07 billionP/E Ratio9.87Dividend Yield4.03%Beta1.17 ProfileDiscussionAnalyst RatingsChartDividendEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsSocial Media Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Harley-Davidson, Inc. primarily manufactures and sells cruiser and touring motorcycles. The company operates in two segments, Motorcycles & Related Products, and Financial Services. The Motorcycles & Related Products segment designs, manufactures, and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services. It offers motorcycle parts and accessories, such as replacement parts, and mechanical and cosmetic accessories; and general merchandise, including MotorClothes apparel and riding gear, as well as licenses the Harley-Davidson name and other trademarks. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and motorcycle parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin. Receive HOG News and Ratings via Email Sign-up to receive the latest news and ratings for HOG and its competitors with MarketBeat's FREE daily newsletter. Industry, Sector and Symbol Stock Exchange NYSE Industry Motorcycles, bicycles, & parts Sub-IndustryMotorcycle Manufacturers SectorAuto/Tires/Trucks Current SymbolNYSE:HOG Previous Symbol CUSIP41282210 Webwww.harley-davidson.com Phone414-342-4680Debt Debt-to-Equity Ratio2.76 Current Ratio1.25 Quick Ratio1.09Price-To-Earnings Trailing P/E Ratio9.87 Forward P/E Ratio10.72 P/E Growth1.31 Sales & Book Value Annual Sales$5.72 billion Price / Sales1.06 Cash Flow$7.5659 per share Price / Cash Flow4.93 Book Value$10.89 per share Price / Book3.43Profitability EPS (Most Recent Fiscal Year)$3.78 Net Income$531.45 million Net Margins9.30% Return on Equity30.76% Return on Assets5.92%Miscellaneous Employees5,200 Outstanding Shares162,833,000Market Cap$6.07 billion OptionableOptionable Harley-Davidson (NYSE:HOG) Frequently Asked Questions What is Harley-Davidson's stock symbol? Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG." How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson? Harley-Davidson declared a quarterly dividend on Tuesday, November 27th. Investors of record on Friday, December 14th will be given a dividend of $0.37 per share on Friday, December 28th. This represents a $1.48 annualized dividend and a yield of 3.97%. The ex-dividend date is Thursday, December 13th. View Harley-Davidson's Dividend History. How will Harley-Davidson's stock buyback program work? Harley-Davidson declared that its board has initiated a stock buyback plan on Wednesday, February 7th 2018, which permits the company to repurchase 15,000,000 outstanding shares, according to EventVestor. This repurchase authorization permits the company to buy shares of its stock through open market purchases. Shares repurchase plans are generally a sign that the company's management believes its shares are undervalued. How were Harley-Davidson's earnings last quarter? Harley-Davidson Inc (NYSE:HOG) posted its quarterly earnings data on Tuesday, January, 29th. The company reported $0.17 earnings per share for the quarter, missing the Thomson Reuters' consensus estimate of $0.33 by $0.16. The company had revenue of $955.63 billion for the quarter, compared to analysts' expectations of $1.05 billion. Harley-Davidson had a return on equity of 30.76% and a net margin of 9.30%. The business's revenue for the quarter was up 91173.4% compared to the same quarter last year. During the same period last year, the firm earned $0.05 earnings per share. View Harley-Davidson's Earnings History. When is Harley-Davidson's next earnings date? Harley-Davidson is scheduled to release their next quarterly earnings announcement on Tuesday, April 23rd 2019. View Earnings Estimates for Harley-Davidson. What price target have analysts set for HOG? 15 Wall Street analysts have issued twelve-month price targets for Harley-Davidson's shares. Their forecasts range from $35.00 to $53.00. On average, they anticipate Harley-Davidson's stock price to reach $43.6923 in the next twelve months. This suggests a possible upside of 17.1% from the stock's current price. View Analyst Price Targets for Harley-Davidson. What is the consensus analysts' recommendation for Harley-Davidson? 15 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 2 sell ratings, 9 hold ratings and 4 buy ratings for the stock, resulting in a consensus recommendation of "Hold." View Analyst Ratings for Harley-Davidson. Has Harley-Davidson been receiving favorable news coverage? Press coverage about HOG stock has trended somewhat negative on Saturday, InfoTrie Sentiment Analysis reports. InfoTrie scores the sentiment of news coverage by analyzing more than six thousand blog and news sources in real-time. The firm ranks coverage of companies on a scale of -5 to 5, with scores nearest to five being the most favorable. Harley-Davidson earned a news impact score of -1.0 on InfoTrie's scale. They also assigned press coverage about the company a news buzz of 10.0 out of 10, indicating that recent news coverage is extremely likely to have an effect on the company's share price in the next few days. Who are some of Harley-Davidson's key competitors? Some companies that are related to Harley-Davidson include Yamaha Motor (YAMHF), Fox Factory (FOXF), Arcimoto (FUV), Leatt (LEAT) and ZAP (ZAAP). Who are Harley-Davidson's key executives? Harley-Davidson's management team includes the folowing people: Mr. Matthew S. Levatich, Pres, CEO & Director (Age 54)Mr. John A. Olin, Sr. VP & CFO (Age 58)Mr. Paul J. Jones, VP of Strategy and Sustainability & Chief Legal Officer (Age 48)Mr. Lawrence G. Hund, Pres & COO of Harley-Davidson Financial Services (Age 63)Ms. Michelle A. Kumbier, Chief operating Officer of Harley Davidson Motor Company (Age 51) Who are Harley-Davidson's major shareholders? Harley-Davidson's stock is owned by a number of of retail and institutional investors. Top institutional investors include Bank of New York Mellon Corp (8.19%), BlackRock Inc. (6.67%), Massachusetts Financial Services Co. MA (4.77%), Kiltearn Partners LLP (2.92%), LSV Asset Management (2.45%) and Mackenzie Financial Corp (2.43%). Company insiders that own Harley-Davidson stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Matthew S Levatich, Paul J Jones, Tchernavia Rocker and Troy Alstead. View Institutional Ownership Trends for Harley-Davidson. Which major investors are selling Harley-Davidson stock? HOG stock was sold by a variety of institutional investors in the last quarter, including Findlay Park Partners LLP, Thrivent Financial for Lutherans, WBI Investments Inc., HL Financial Services LLC, Great West Life Assurance Co. Can, Mackay Shields LLC, Canada Pension Plan Investment Board and Massachusetts Financial Services Co. MA. Company insiders that have sold Harley-Davidson company stock in the last year include Jochen Zeitz, John A Olin and Lawrence G Hund. View Insider Buying and Selling for Harley-Davidson. Which major investors are buying Harley-Davidson stock? HOG stock was bought by a variety of institutional investors in the last quarter, including Bank of New York Mellon Corp, Dimensional Fund Advisors LP, Mackenzie Financial Corp, Amundi Pioneer Asset Management Inc., Strs Ohio, Gotham Asset Management LLC, Geode Capital Management LLC and Kiltearn Partners LLP. View Insider Buying and Selling for Harley-Davidson. How do I buy shares of Harley-Davidson? Shares of HOG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab. What is Harley-Davidson's stock price today? One share of HOG stock can currently be purchased for approximately $37.30. How big of a company is Harley-Davidson? Harley-Davidson has a market capitalization of $6.07 billion and generates $5.72 billion in revenue each year. The company earns $531.45 million in net income (profit) each year or $3.78 on an earnings per share basis. Harley-Davidson employs 5,200 workers across the globe. What is Harley-Davidson's official website? The official website for Harley-Davidson is http://www.harley-davidson.com. How can I contact Harley-Davidson? Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company can be reached via phone at 414-342-4680 or via email at [email protected] MarketBeat Community Rating for Harley-Davidson (NYSE HOG)Community Ranking: 2.4 out of 5 ( )Outperform Votes: 672 (Vote Outperform)Underperform Votes: 712 (Vote Underperform)Total Votes: 1,384MarketBeat's community ratings are surveys of what our community members think about Harley-Davidson and other stocks. Vote "Outperform" if you believe HOG will outperform the S&P 500 over the long term. Vote "Underperform" if you believe HOG will underperform the S&P 500 over the long term. You may vote once every thirty days. This page was last updated on 2/16/2019 by MarketBeat.com StaffFeatured Article: What is the Rule of 72?