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Harley-Davidson Stock Forecast, Price & News

-0.99 (-2.92 %)
(As of 10/30/2020 12:00 AM ET)
Today's Range
Now: $32.88
50-Day Range
MA: $27.28
52-Week Range
Now: $32.88
Volume2.96 million shs
Average Volume3.55 million shs
Market Capitalization$5.04 billion
P/E Ratio67.10
Dividend Yield0.24%
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin.
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Beat the Market (BTM) Rank

Analyst Opinion: 2.3Community Rank: 2.6Dividend Strength: 1.7Insider Behavior: 1.0Valuation: 1.9 5 -4 -3 -2 -1 -

Overall Beat the Market Rank

1.88 out of 5 stars

Industry, Sector and Symbol

Industry Motorcycles, bicycles, & parts
Sub-IndustryMotorcycle Manufacturers



Sales & Book Value

Annual Sales$5.36 billion
Cash Flow$6.42 per share
Book Value$11.69 per share


Net Income$423.64 million


Market Cap$5.04 billion
Next Earnings Date1/26/2021 (Estimated)
-0.99 (-2.92 %)
(As of 10/30/2020 12:00 AM ET)
30 days | 90 days | 365 days | Advanced Chart

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Harley-Davidson (NYSE:HOG) Frequently Asked Questions

How has Harley-Davidson's stock been impacted by COVID-19 (Coronavirus)?

Harley-Davidson's stock was trading at $23.07 on March 11th, 2020 when COVID-19 (Coronavirus) reached pandemic status according to the World Health Organization (WHO). Since then, HOG stock has increased by 42.5% and is now trading at $32.88.
View which stocks have been most impacted by COVID-19

Do Wall Street analysts recommend investors buy shares of Harley-Davidson?

18 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 9 hold ratings and 9 buy ratings for the stock, resulting in a consensus recommendation of "Buy."
View analyst ratings for Harley-Davidson

When is Harley-Davidson's next earnings date?

Harley-Davidson is scheduled to release its next quarterly earnings announcement on Tuesday, January 26th 2021.
View our earnings forecast for Harley-Davidson

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) posted its quarterly earnings results on Tuesday, October, 27th. The company reported $1.05 EPS for the quarter, beating analysts' consensus estimates of $0.28 by $0.77. The company had revenue of $964.03 million for the quarter, compared to analyst estimates of $853.71 million. Harley-Davidson had a return on equity of 9.55% and a net margin of 1.72%. The firm's revenue for the quarter was down 9.8% compared to the same quarter last year. During the same quarter last year, the company earned $0.70 earnings per share.
View Harley-Davidson's earnings history

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson declared a quarterly dividend on Tuesday, October 27th. Shareholders of record on Friday, December 4th will be given a dividend of $0.02 per share on Friday, December 18th. This represents a $0.08 dividend on an annualized basis and a yield of 0.24%. The ex-dividend date is Thursday, December 3rd.
View Harley-Davidson's dividend history

What price target have analysts set for HOG?

18 equities research analysts have issued 12-month price targets for Harley-Davidson's stock. Their forecasts range from $20.00 to $46.00. On average, they expect Harley-Davidson's stock price to reach $34.47 in the next twelve months. This suggests a possible upside of 4.8% from the stock's current price.
View analysts' price targets for Harley-Davidson

Who are some of Harley-Davidson's key competitors?

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include The Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

Who are Harley-Davidson's key executives?

Harley-Davidson's management team includes the following people:
  • Mr. Jochen Zeitz, Pres, CEO & Chairman (Age 57, Pay $125k)
  • Mr. Lawrence G. Hund, Chief Commercial Officer (Age 64, Pay $1.16M)
  • Mr. Luke Christopher Mansfield, VP & Chief Strategy Officer (Age 43, Pay $747.17k)
  • Ms. Gina Goetter, Chief Financial Officer
  • Mr. Mark R. Kornetzke, Chief Accounting Officer

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by a number of institutional and retail investors. Top institutional shareholders include LSV Asset Management (3.24%), Standard Life Aberdeen plc (0.25%), Comerica Bank (0.06%), State of New Jersey Common Pension Fund D (0.06%), Pacer Advisors Inc. (0.06%) and Envestnet Asset Management Inc. (0.06%). Company insiders that own Harley-Davidson stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Mark R Kornetzke, Michelle Kumbier and Paul J Jones.
View institutional ownership trends for Harley-Davidson

Which institutional investors are selling Harley-Davidson stock?

HOG stock was sold by a variety of institutional investors in the last quarter, including Robeco Institutional Asset Management B.V., New Mexico Educational Retirement Board, New Mexico Educational Retirement Board, OLD National Bancorp IN, Toronto Dominion Bank, Comerica Bank, State of Alaska Department of Revenue, and Crossmark Global Holdings Inc.. Company insiders that have sold Harley-Davidson company stock in the last year include John A Olin, and Michelle Kumbier.
View insider buying and selling activity for Harley-Davidson

Which institutional investors are buying Harley-Davidson stock?

HOG stock was purchased by a variety of institutional investors in the last quarter, including LSV Asset Management, Standard Life Aberdeen plc, Pacer Advisors Inc., Envestnet Asset Management Inc., WINTON GROUP Ltd, NuWave Investment Management LLC, Centric Wealth Management, and State of New Jersey Common Pension Fund D.
View insider buying and selling activity for Harley-Davidson

How do I buy shares of Harley-Davidson?

Shares of HOG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $32.88.

How big of a company is Harley-Davidson?

Harley-Davidson has a market capitalization of $5.04 billion and generates $5.36 billion in revenue each year. The company earns $423.64 million in net income (profit) each year or $3.36 on an earnings per share basis. Harley-Davidson employs 5,000 workers across the globe.

What is Harley-Davidson's official website?

The official website for Harley-Davidson is www.harley-davidson.com.

How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company can be reached via phone at 414-342-4680 or via email at [email protected]

This page was last updated on 10/31/2020 by MarketBeat.com Staff

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