S&P 500   4,145.19
DOW   32,803.47
QQQ   321.75
China July exports rise, with trade surplus at record-high
Shift in war's front seen as ships cleared to leave Ukraine
Demand for grocery delivery cools as food costs rise
Transit woes mount for Boston's beleaguered subway riders
What's in Democrats' big bill? Climate, health care, savings
Dems push Biden climate, health priorities toward Senate OK
Shift in war's front seen as grain leaves Ukraine; plant hit
S&P 500   4,145.19
DOW   32,803.47
QQQ   321.75
China July exports rise, with trade surplus at record-high
Shift in war's front seen as ships cleared to leave Ukraine
Demand for grocery delivery cools as food costs rise
Transit woes mount for Boston's beleaguered subway riders
What's in Democrats' big bill? Climate, health care, savings
Dems push Biden climate, health priorities toward Senate OK
Shift in war's front seen as grain leaves Ukraine; plant hit
S&P 500   4,145.19
DOW   32,803.47
QQQ   321.75
China July exports rise, with trade surplus at record-high
Shift in war's front seen as ships cleared to leave Ukraine
Demand for grocery delivery cools as food costs rise
Transit woes mount for Boston's beleaguered subway riders
What's in Democrats' big bill? Climate, health care, savings
Dems push Biden climate, health priorities toward Senate OK
Shift in war's front seen as grain leaves Ukraine; plant hit
S&P 500   4,145.19
DOW   32,803.47
QQQ   321.75
China July exports rise, with trade surplus at record-high
Shift in war's front seen as ships cleared to leave Ukraine
Demand for grocery delivery cools as food costs rise
Transit woes mount for Boston's beleaguered subway riders
What's in Democrats' big bill? Climate, health care, savings
Dems push Biden climate, health priorities toward Senate OK
Shift in war's front seen as grain leaves Ukraine; plant hit
NYSE:HOG

Harley-Davidson - HOG Stock Forecast, Price & News

$37.27
+0.16 (+0.43%)
(As of 08/5/2022 12:00 AM ET)
Add
Compare
Today's Range
$36.25
$37.78
50-Day Range
$30.32
$37.81
52-Week Range
$29.80
$44.46
Volume
1.08 million shs
Average Volume
1.30 million shs
Market Capitalization
$5.49 billion
P/E Ratio
9.09
Dividend Yield
1.69%
Price Target
$48.89

Harley-Davidson MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.60 Rating Score
Upside/​Downside
31.2% Upside
$48.89 Price Target
Short Interest
Healthy
4.49% of Shares Sold Short
Dividend Strength
Moderate
Based on Four Factors
Sustainability
-5.90
Upright™ Environmental Score
News Sentiment
0.33mentions of Harley-Davidson in the last 14 days
Based on 18 Articles This Week
Insider Trading
N/A
Proj. Earnings Growth
4.69%
From $4.48 to $4.69 Per Share

Overall MarketRank

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.95 out of 5 stars

Auto/Tires/Trucks Sector

4th out of 131 stocks

Motorcycles, Bicycles, & Parts Industry

1st out of 4 stocks

HOG stock logo

About Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Wall Street Analysts Forecast Growth

A number of research analysts recently weighed in on the company. Morgan Stanley dropped their price objective on Harley-Davidson from $44.00 to $40.00 and set an "equal weight" rating on the stock in a report on Thursday, July 14th. Robert W. Baird dropped their price objective on Harley-Davidson from $60.00 to $55.00 and set an "outperform" rating on the stock in a report on Thursday, April 28th. Wolfe Research reaffirmed a "buy" rating and set a $45.00 price objective on shares of Harley-Davidson in a report on Friday, May 20th. TheStreet raised Harley-Davidson from a "c+" rating to a "b" rating in a report on Wednesday, April 27th. Finally, StockNews.com lowered Harley-Davidson from a "buy" rating to a "hold" rating in a report on Saturday. Five analysts have rated the stock with a hold rating and six have given a buy rating to the stock. According to MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and a consensus target price of $48.89.

Harley-Davidson Price Performance

HOG traded up $0.16 during trading on Friday, reaching $37.27. 1,079,966 shares of the stock were exchanged, compared to its average volume of 1,296,741. The business's 50 day moving average price is $33.62 and its two-hundred day moving average price is $36.47. The company has a debt-to-equity ratio of 1.97, a current ratio of 1.44 and a quick ratio of 1.25. The company has a market capitalization of $5.49 billion, a price-to-earnings ratio of 9.09, a P/E/G ratio of 0.96 and a beta of 1.34. Harley-Davidson has a 1 year low of $29.80 and a 1 year high of $44.46.

Harley-Davidson (NYSE:HOG - Get Rating) last posted its earnings results on Thursday, July 28th. The company reported $1.46 EPS for the quarter, topping analysts' consensus estimates of $1.25 by $0.21. Harley-Davidson had a return on equity of 25.73% and a net margin of 12.11%. The company had revenue of $1.47 billion for the quarter, compared to the consensus estimate of $1.24 billion. During the same period in the previous year, the business earned $1.41 earnings per share. Harley-Davidson's quarterly revenue was down 4.1% compared to the same quarter last year. As a group, equities research analysts anticipate that Harley-Davidson will post 4.48 earnings per share for the current year.

Harley-Davidson Cuts Dividend

The business also recently disclosed a quarterly dividend, which was paid on Friday, June 17th. Stockholders of record on Thursday, June 2nd were given a $0.157 dividend. The ex-dividend date of this dividend was Wednesday, June 1st. This represents a $0.63 annualized dividend and a dividend yield of 1.69%. Harley-Davidson's dividend payout ratio is currently 15.37%.

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HOG Stock News Headlines

Harley-Davidson (NYSE:HOG) Upgraded at StockNews.com
Harley-Davidson (HOG) Q2 Earnings Surpass Estimates
Harley-Davidson Gains On Q2 Earnings Beat
Harley-Davidson Inc - Stock Quote HOG
Brokerages Set Harley-Davidson, Inc. (NYSE:HOG) PT at $46.62
Harley-Davidson (NYSE:HOG) Price Target Cut to $40.00
See More Headlines
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HOG Company Calendar

Ex-Dividend for 6/17 Dividend
6/01/2022
Dividend Payable
6/17/2022
Last Earnings
7/28/2022
Today
8/07/2022
Next Earnings (Estimated)
10/26/2022
Fiscal Year End
12/31/2022

Industry, Sector and Symbol

Industry
Motorcycles, bicycles, & parts
Sub-Industry
Motorcycle Manufacturers
CUSIP
41282210
Employees
5,800
Year Founded
1903

Price Target and Rating

Average Stock Price Forecast
$48.89
High Stock Price Forecast
$60.00
Low Stock Price Forecast
$35.00
Forecasted Upside/Downside
+31.2%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.60
Research Coverage
10 Analysts

Profitability

Net Income
$650.02 million
Pretax Margin
14.97%

Debt

Sales & Book Value

Annual Sales
$5.34 billion
Cash Flow
$5.96 per share
Book Value
$17.88 per share

Miscellaneous

Free Float
146,494,000
Market Cap
$5.49 billion
Optionable
Optionable
Beta
1.34

Social Links


Key Executives

  • Mr. Jochen Zeitz (Age 59)
    Chairman, Pres & CEO
    Comp: $5.67M
  • Ms. Gina Goetter
    Chief Financial Officer
  • Mr. Jagdish Krishnan (Age 47)
    Chief Digital Officer
    Comp: $1.16M
  • Mr. Bryan Niketh (Age 45)
    Sr. VP of Product & Operations of Harley-Davidson Motor Company
    Comp: $1.15M
  • Ms. Edel O'Sullivan (Age 42)
    Chief Commercial Officer
    Comp: $1.62M
  • Mr. Mark R. Kornetzke
    Chief Accounting Officer
  • Mr. Shawn Michael Collins
    Director of Investor Relations
  • Mr. Paul J. Krause (Age 44)
    VP, Chief Legal & Compliance Officer and Sec.
  • Ms. Amy Giuffre
    VP & Chief Communications Officer
  • Theo Keetell
    VP of Marketing













HOG Stock - Frequently Asked Questions

Should I buy or sell Harley-Davidson stock right now?

10 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 4 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" Harley-Davidson stock.
View analyst ratings for Harley-Davidson
or view top-rated stocks.

What is Harley-Davidson's stock price forecast for 2022?

10 equities research analysts have issued 12-month target prices for Harley-Davidson's stock. Their HOG stock forecasts range from $35.00 to $60.00. On average, they anticipate Harley-Davidson's stock price to reach $48.89 in the next twelve months. This suggests a possible upside of 31.2% from the stock's current price.
View analysts' price targets for Harley-Davidson
or view top-rated stocks among Wall Street analysts.

How has Harley-Davidson's stock performed in 2022?

Harley-Davidson's stock was trading at $37.69 at the beginning of the year. Since then, HOG shares have decreased by 1.1% and is now trading at $37.27.
View the best growth stocks for 2022 here
.

When is Harley-Davidson's next earnings date?

Harley-Davidson is scheduled to release its next quarterly earnings announcement on Wednesday, October 26th 2022.
View our earnings forecast for Harley-Davidson
.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) released its earnings results on Thursday, July, 28th. The company reported $1.46 EPS for the quarter, topping the consensus estimate of $1.25 by $0.21. The company had revenue of $1.47 billion for the quarter, compared to analyst estimates of $1.24 billion. Harley-Davidson had a net margin of 12.11% and a trailing twelve-month return on equity of 25.73%. The business's revenue for the quarter was down 4.1% compared to the same quarter last year. During the same quarter last year, the business earned $1.41 earnings per share.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson declared a quarterly dividend on Friday, May 13th. Shareholders of record on Thursday, June 2nd will be given a dividend of $0.157 per share on Friday, June 17th. This represents a $0.63 dividend on an annualized basis and a dividend yield of 1.69%. The ex-dividend date is Wednesday, June 1st.
View Harley-Davidson's dividend history
.

Is Harley-Davidson a good dividend stock?

Harley-Davidson(NYSE:HOG) pays an annual dividend of $0.63 per share and currently has a dividend yield of 1.69%. Harley-Davidson has been increasing its dividend for 2 consecutive year(s), indicating that it does not yet have a strong track record of dividend growth. The dividend payout ratio of Harley-Davidson is 15.37%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, Harley-Davidson will have a dividend payout ratio of 13.43% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.
View Harley-Davidson's dividend history.

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson CEO Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among Harley-Davidson's employees.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by a number of institutional and retail investors. Top institutional shareholders include Mirae Asset Global Investments Co. Ltd. (0.27%), Thompson Siegel & Walmsley LLC (0.15%), New York State Teachers Retirement System (0.14%), Retirement Systems of Alabama (0.13%), Los Angeles Capital Management LLC (0.13%) and State Board of Administration of Florida Retirement System (0.12%). Company insiders that own Harley-Davidson stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Luke Christopher Mansfield, Mark R Kornetzke and Michelle Kumbier.
View institutional ownership trends for Harley-Davidson
.

How do I buy shares of Harley-Davidson?

Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $37.27.

How much money does Harley-Davidson make?

Harley-Davidson (NYSE:HOG) has a market capitalization of $5.49 billion and generates $5.34 billion in revenue each year. The company earns $650.02 million in net income (profit) each year or $4.10 on an earnings per share basis.

How many employees does Harley-Davidson have?

Harley-Davidson employs 5,800 workers across the globe.

Does Harley-Davidson have any subsidiaries?

The following companies are subsidiares of Harley-Davidson: Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, H-D Capitol Drive LLC, H-D F&R LLC, H-D Franklin LLC, H-D Hong Kong Limited, H-D International Holding Co. Inc., H-D LiveWire Labs LLC, H-D Motor (Thailand) Limited, H-D Motor Company India Private Limited, H-D Motorcycle (Thailand) Limited, H-D Pilgrim Road LLC, H-D Tomahawk Industrial Park LLC, H-D Tomahawk Kaphaem Road LLC, H-D Tomahawk Somo LLC, H-D U.S.A. LLC, HDMC (Thailand) Ltd., HDWA LLC, HR Holding Corp., HR LLC, Harley-Davidson (Shanghai) Commercial and Trading Co. Ltd., Harley-Davidson (Thailand) Company Limited, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, Harley-Davidson Asia Pacific Pte. Ltd., Harley-Davidson Australia Pty. Limited, Harley-Davidson Austria GmbH, Harley-Davidson Benelux B.V., Harley-Davidson Canada GP Inc., Harley-Davidson Canada Holdings ULC, Harley-Davidson Canada LP, Harley-Davidson Central and Eastern Europe s.r.o., Harley-Davidson Credit Corp., Harley-Davidson Customer Funding Corp, Harley-Davidson De Mexico Management S. De R.L. De C.V., Harley-Davidson De Mexico S. De R.L. De C.V., Harley-Davidson Dealer Systems Inc., Harley-Davidson Espana S.L., Harley-Davidson Europe Limited, Harley-Davidson Financial Services Canada Inc., Harley-Davidson Financial Services Europe Limited, Harley-Davidson Financial Services Inc., Harley-Davidson Financial Services International Inc., Harley-Davidson France SAS, Harley-Davidson Germany GmbH, Harley-Davidson Holding Co. Inc., Harley-Davidson Indonesia PT, Harley-Davidson Insurance Services Inc., Harley-Davidson Insurance Services of Illinois Inc., Harley-Davidson Italia S.r.l., Harley-Davidson Japan KK, Harley-Davidson Leasing Inc., Harley-Davidson MENA DMCC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., Harley-Davidson Motorcycle Trust 2015-1, Harley-Davidson Motorcycle Trust 2015-2, Harley-Davidson Museum LLC, Harley-Davidson RUS LLC, Harley-Davidson South East Europe Single Member E.P.E., Harley-Davidson Switzerland GmbH, Harley-Davidson Warehouse Funding Corp., Harley-Davidson do Brazil Fabricacao De Componentes Ltda., Harley-Davidson do Brazil Ltda., MV Agusta Group, New Castalloy Pty. Limited, and StaCyc.
Read More

When was Harley-Davidson founded?

Harley-Davidson was founded in 1903.

How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The official website for Harley-Davidson is www.harley-davidson.com. The company can be reached via phone at (414) 342-4680, via email at licensingdept@harley-davidson.com, or via fax at 414-343-4089.

This page (NYSE:HOG) was last updated on 8/7/2022 by MarketBeat.com Staff

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