Happy Thanksgiving! Save 50% on Your MarketBeat All Access Subscription.
  •  days
  •  Hours
  •  Minutes
  •  Seconds
×
S&P 500   3,966.48 (-1.48%)
DOW   33,897.54 (-1.31%)
QQQ   283.07 (-1.34%)
AAPL   143.98 (-2.79%)
MSFT   241.47 (-2.43%)
META   109.04 (-2.13%)
GOOGL   95.85 (-1.65%)
AMZN   93.99 (+0.62%)
TSLA   183.77 (+0.50%)
NVDA   159.55 (-1.94%)
NIO   10.23 (+0.59%)
BABA   75.84 (+0.45%)
AMD   73.17 (-2.62%)
T   18.84 (-1.46%)
MU   56.02 (-4.09%)
CGC   3.40 (-7.10%)
F   13.72 (-2.56%)
GE   85.80 (-2.65%)
DIS   96.15 (-2.75%)
AMC   7.16 (-4.66%)
PYPL   80.45 (+0.46%)
PFE   49.38 (+0.35%)
NFLX   282.55 (-1.05%)
S&P 500   3,966.48 (-1.48%)
DOW   33,897.54 (-1.31%)
QQQ   283.07 (-1.34%)
AAPL   143.98 (-2.79%)
MSFT   241.47 (-2.43%)
META   109.04 (-2.13%)
GOOGL   95.85 (-1.65%)
AMZN   93.99 (+0.62%)
TSLA   183.77 (+0.50%)
NVDA   159.55 (-1.94%)
NIO   10.23 (+0.59%)
BABA   75.84 (+0.45%)
AMD   73.17 (-2.62%)
T   18.84 (-1.46%)
MU   56.02 (-4.09%)
CGC   3.40 (-7.10%)
F   13.72 (-2.56%)
GE   85.80 (-2.65%)
DIS   96.15 (-2.75%)
AMC   7.16 (-4.66%)
PYPL   80.45 (+0.46%)
PFE   49.38 (+0.35%)
NFLX   282.55 (-1.05%)
S&P 500   3,966.48 (-1.48%)
DOW   33,897.54 (-1.31%)
QQQ   283.07 (-1.34%)
AAPL   143.98 (-2.79%)
MSFT   241.47 (-2.43%)
META   109.04 (-2.13%)
GOOGL   95.85 (-1.65%)
AMZN   93.99 (+0.62%)
TSLA   183.77 (+0.50%)
NVDA   159.55 (-1.94%)
NIO   10.23 (+0.59%)
BABA   75.84 (+0.45%)
AMD   73.17 (-2.62%)
T   18.84 (-1.46%)
MU   56.02 (-4.09%)
CGC   3.40 (-7.10%)
F   13.72 (-2.56%)
GE   85.80 (-2.65%)
DIS   96.15 (-2.75%)
AMC   7.16 (-4.66%)
PYPL   80.45 (+0.46%)
PFE   49.38 (+0.35%)
NFLX   282.55 (-1.05%)
S&P 500   3,966.48 (-1.48%)
DOW   33,897.54 (-1.31%)
QQQ   283.07 (-1.34%)
AAPL   143.98 (-2.79%)
MSFT   241.47 (-2.43%)
META   109.04 (-2.13%)
GOOGL   95.85 (-1.65%)
AMZN   93.99 (+0.62%)
TSLA   183.77 (+0.50%)
NVDA   159.55 (-1.94%)
NIO   10.23 (+0.59%)
BABA   75.84 (+0.45%)
AMD   73.17 (-2.62%)
T   18.84 (-1.46%)
MU   56.02 (-4.09%)
CGC   3.40 (-7.10%)
F   13.72 (-2.56%)
GE   85.80 (-2.65%)
DIS   96.15 (-2.75%)
AMC   7.16 (-4.66%)
PYPL   80.45 (+0.46%)
PFE   49.38 (+0.35%)
NFLX   282.55 (-1.05%)
NYSE:HOG

Harley-Davidson - HOG Stock Forecast, Price & News

$46.56
-1.15 (-2.41%)
(As of 11/28/2022 02:03 PM ET)
Add
Compare
Today's Range
$46.49
$47.34
50-Day Range
$34.83
$48.24
52-Week Range
$29.80
$48.72
Volume
18,786 shs
Average Volume
1.73 million shs
Market Capitalization
$6.81 billion
P/E Ratio
9.64
Dividend Yield
1.32%
Price Target
$47.88

Harley-Davidson MarketRank™ Forecast

Analyst Rating
Hold
2.33 Rating Score
Upside/​Downside
2.3% Upside
$47.88 Price Target
Short Interest
Healthy
4.94% of Float Sold Short
Dividend Strength
Moderate
Based on Four Factors
Sustainability
-5.90
Upright™ Environmental Score
News Sentiment
0.14mentions of Harley-Davidson in the last 14 days
Based on 6 Articles This Week
Insider Trading
Acquiring Shares
$1 M Bought Last Quarter
Proj. Earnings Growth
0.64%
From $4.71 to $4.74 Per Share

Overall MarketRank

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.18 out of 5 stars

Auto/Tires/Trucks Sector

63rd out of 105 stocks

Motorcycles, Bicycles, & Parts Industry

2nd out of 4 stocks

HOG stock logo

About Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Receive HOG Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter.

HOG Stock News Headlines

Here’s Why Harley-Davidson is Roaring Higher
Iconic motorcycle manufacturer Harley-Davidson (NYSE: HOG) was a pariah in 2018 as then president Donald Trump villainized the Company for moving some
Goodyear (GT) Appears a Risky Bet for Short-Term Investors
Harley-Davidson (NYSE:HOG) Given a $49.00 Price Target at Citigroup
The Investment Case for Tesla (TSLA): Buy the Latest Dip?
Brokerages Set Harley-Davidson, Inc. (NYSE:HOG) PT at $47.00
What’s Happening With Harley-Davidson Stock?
Should Value Investors Buy HarleyDavidson (HOG) Stock?
Why Harley-Davidson Stock Jumped This Week
Harley-Davidson (HOG) Q3 2022 Earnings Call Transcript
Why Harley-Davidson Stock Is Off to the Races Today
See More Headlines
Receive HOG Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter.

HOG Company Calendar

Ex-Dividend for 9/22 Dividend
9/09/2022
Dividend Payable
9/22/2022
Last Earnings
10/26/2022
Today
11/28/2022
Ex-Dividend for 12/23 Dividend
12/08/2022
Dividend Payable
12/23/2022
Fiscal Year End
12/31/2022
Next Earnings (Estimated)
2/14/2023

Industry, Sector and Symbol

Industry
Motorcycles, bicycles, & parts
Sub-Industry
Motorcycle Manufacturers
CUSIP
41282210
Employees
5,800
Year Founded
1903

Price Target and Rating

Average Stock Price Forecast
$47.88
High Stock Price Forecast
$60.00
Low Stock Price Forecast
$39.00
Forecasted Upside/Downside
+2.8%
Consensus Rating
Hold
Rating Score (0-4)
2.33
Research Coverage
9 Analysts

Profitability

Net Income
$650.02 million
Pretax Margin
16.85%

Debt

Sales & Book Value

Annual Sales
$5.34 billion
Cash Flow
$5.82 per share
Book Value
$16.59 per share

Miscellaneous

Free Float
145,278,000
Market Cap
$6.81 billion
Optionable
Optionable
Beta
1.35

Social Links


Key Executives

  • Mr. Jochen Zeitz (Age 59)
    Chairman, Pres & CEO
    Comp: $5.67M
  • Ms. Gina Goetter
    Chief Financial Officer
  • Mr. Jagdish Krishnan (Age 47)
    Chief Digital Officer
    Comp: $1.16M
  • Ms. Edel O'Sullivan (Age 42)
    Chief Commercial Officer of Harley-Davidson Motor Company
    Comp: $1.62M
  • Mr. Mark R. Kornetzke
    Chief Accounting Officer
  • Mr. Shawn Michael Collins
    Director of Investor Relations
  • Mr. Paul J. Krause (Age 44)
    VP, Chief Legal & Compliance Officer and Sec.
  • George Prassas
    VP of Communications & Corp. Relations
  • Theo Keetell
    VP of Marketing
  • Ms. Tori Termaat (Age 44)
    Chief HR Officer













HOG Stock - Frequently Asked Questions

Should I buy or sell Harley-Davidson stock right now?

9 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 1 sell rating, 4 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" HOG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in HOG, but not buy additional shares or sell existing shares.
View HOG analyst ratings
or view top-rated stocks.

What is Harley-Davidson's stock price forecast for 2023?

9 equities research analysts have issued 1 year price targets for Harley-Davidson's stock. Their HOG share price forecasts range from $39.00 to $60.00. On average, they anticipate the company's stock price to reach $47.88 in the next twelve months. This suggests a possible upside of 0.3% from the stock's current price.
View analysts price targets for HOG
or view top-rated stocks among Wall Street analysts.

How have HOG shares performed in 2022?

Harley-Davidson's stock was trading at $37.69 at the start of the year. Since then, HOG stock has increased by 26.6% and is now trading at $47.71.
View the best growth stocks for 2022 here
.

Are investors shorting Harley-Davidson?

Harley-Davidson saw a increase in short interest in the month of October. As of October 31st, there was short interest totaling 7,610,000 shares, an increase of 6.0% from the October 15th total of 7,180,000 shares. Based on an average daily trading volume, of 1,580,000 shares, the days-to-cover ratio is currently 4.8 days. Currently, 5.2% of the company's stock are sold short.
View Harley-Davidson's Short Interest
.

When is Harley-Davidson's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, February 14th 2023.
View our HOG earnings forecast
.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) released its earnings results on Wednesday, October, 26th. The company reported $1.78 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.45 by $0.33. The company had revenue of $1.44 billion for the quarter, compared to the consensus estimate of $1.36 billion. Harley-Davidson had a trailing twelve-month return on equity of 27.44% and a net margin of 13.29%. The firm's revenue was up 23.8% compared to the same quarter last year. During the same quarter in the previous year, the company earned $1.18 earnings per share.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson declared a quarterly dividend on Friday, November 18th. Stockholders of record on Friday, December 9th will be given a dividend of $0.1575 per share on Friday, December 23rd. This represents a $0.63 annualized dividend and a dividend yield of 1.32%. The ex-dividend date is Thursday, December 8th.
Read our dividend analysis for HOG
.

Is Harley-Davidson a good dividend stock?

Harley-Davidson (NYSE:HOG) pays an annual dividend of $0.63 per share and currently has a dividend yield of 1.32%. The company has been increasing its dividend for 2 consecutive year(s), indicating that it does not yet have a strong track record of dividend growth. The dividend payout ratio is 13.04%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, HOG will have a dividend payout ratio of 13.29% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for HOG.

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson Chief Executive Officer Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among the company's employees.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by a number of retail and institutional investors. Top institutional shareholders include Vanguard Group Inc. (8.76%), BlackRock Inc. (7.70%), Boston Partners (7.25%), Beutel Goodman & Co Ltd. (5.02%), LSV Asset Management (3.40%) and Jupiter Asset Management Ltd. (3.32%). Insiders that own company stock include Jochen Zeitz, John A Olin, Luke Christopher Mansfield, Mark R Kornetzke, Rafeh Masood and ZEITZ JOCHEN.
View institutional ownership trends
.

How do I buy shares of Harley-Davidson?

Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $47.71.

How much money does Harley-Davidson make?

Harley-Davidson (NYSE:HOG) has a market capitalization of $6.97 billion and generates $5.34 billion in revenue each year. The company earns $650.02 million in net income (profit) each year or $4.83 on an earnings per share basis.

How many employees does Harley-Davidson have?

The company employs 5,800 workers across the globe.

Does Harley-Davidson have any subsidiaries?
The following companies are subsidiares of Harley-Davidson: Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, H-D Capitol Drive LLC, H-D F&R LLC, H-D Franklin LLC, H-D Hong Kong Limited, H-D International Holding Co. Inc., H-D LiveWire Labs LLC, H-D Motor (Thailand) Limited, H-D Motor Company India Private Limited, H-D Motorcycle (Thailand) Limited, H-D Pilgrim Road LLC, H-D Tomahawk Industrial Park LLC, H-D Tomahawk Kaphaem Road LLC, H-D Tomahawk Somo LLC, H-D U.S.A. LLC, HDMC (Thailand) Ltd., HDWA LLC, HR Holding Corp., HR LLC, Harley-Davidson (Shanghai) Commercial and Trading Co. Ltd., Harley-Davidson (Thailand) Company Limited, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, Harley-Davidson Asia Pacific Pte. Ltd., Harley-Davidson Australia Pty. Limited, Harley-Davidson Austria GmbH, Harley-Davidson Benelux B.V., Harley-Davidson Canada GP Inc., Harley-Davidson Canada Holdings ULC, Harley-Davidson Canada LP, Harley-Davidson Central and Eastern Europe s.r.o., Harley-Davidson Credit Corp., Harley-Davidson Customer Funding Corp, Harley-Davidson De Mexico Management S. De R.L. De C.V., Harley-Davidson De Mexico S. De R.L. De C.V., Harley-Davidson Dealer Systems Inc., Harley-Davidson Espana S.L., Harley-Davidson Europe Limited, Harley-Davidson Financial Services Canada Inc., Harley-Davidson Financial Services Europe Limited, Harley-Davidson Financial Services Inc., Harley-Davidson Financial Services International Inc., Harley-Davidson France SAS, Harley-Davidson Germany GmbH, Harley-Davidson Holding Co. Inc., Harley-Davidson Indonesia PT, Harley-Davidson Insurance Services Inc., Harley-Davidson Insurance Services of Illinois Inc., Harley-Davidson Italia S.r.l., Harley-Davidson Japan KK, Harley-Davidson Leasing Inc., Harley-Davidson MENA DMCC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., Harley-Davidson Motorcycle Trust 2015-1, Harley-Davidson Motorcycle Trust 2015-2, Harley-Davidson Museum LLC, Harley-Davidson RUS LLC, Harley-Davidson South East Europe Single Member E.P.E., Harley-Davidson Switzerland GmbH, Harley-Davidson Warehouse Funding Corp., Harley-Davidson do Brazil Fabricacao De Componentes Ltda., Harley-Davidson do Brazil Ltda., MV Agusta Group, New Castalloy Pty. Limited, and StaCyc.
Read More
How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The official website for the company is www.harley-davidson.com. The company can be reached via phone at (414) 342-4680, via email at licensingdept@harley-davidson.com, or via fax at 414-343-4089.

This page (NYSE:HOG) was last updated on 11/28/2022 by MarketBeat.com Staff