Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Analyst Ratings Changes
HOG has been the subject of several research reports. Robert W. Baird cut their price objective on Harley-Davidson from $60.00 to $55.00 and set an "outperform" rating for the company in a research report on Thursday, April 28th. Wolfe Research reiterated a "buy" rating and set a $45.00 price objective on shares of Harley-Davidson in a research report on Friday, May 20th. StockNews.com downgraded shares of Harley-Davidson from a "buy" rating to a "hold" rating in a research note on Saturday, August 6th. DA Davidson raised their price target on shares of Harley-Davidson to $36.00 in a research note on Tuesday, August 9th. Finally, Morgan Stanley lowered their price target on shares of Harley-Davidson from $44.00 to $40.00 and set an "equal weight" rating for the company in a report on Thursday, July 14th. Five investment analysts have rated the stock with a hold rating and six have issued a buy rating to the company. Based on data from MarketBeat, the stock presently has a consensus rating of "Moderate Buy" and a consensus target price of $49.00.
Harley-Davidson Stock Performance
Shares of HOG Stock opened at $39.98 on Friday. The company has a debt-to-equity ratio of 1.97, a quick ratio of 1.25 and a current ratio of 1.44. The firm has a market capitalization of $5.84 billion, a price-to-earnings ratio of 9.75, a price-to-earnings-growth ratio of 1.02 and a beta of 1.34. Harley-Davidson has a one year low of $29.80 and a one year high of $44.46. The company has a 50 day moving average price of $33.98 and a 200 day moving average price of $36.63.
Harley-Davidson (NYSE:HOG - Get Rating) last announced its quarterly earnings data on Thursday, July 28th. The company reported $1.46 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.25 by $0.21. The company had revenue of $1.47 billion during the quarter, compared to analysts' expectations of $1.24 billion. Harley-Davidson had a net margin of 12.11% and a return on equity of 25.73%. The business's quarterly revenue was down 4.1% compared to the same quarter last year. During the same period in the previous year, the company earned $1.41 EPS. Sell-side analysts anticipate that Harley-Davidson will post 4.48 EPS for the current year.
Insider Buying and Selling at Harley-Davidson
In other news, Director Rafeh Masood acquired 1,335 shares of the business's stock in a transaction dated Tuesday, August 9th. The shares were bought at an average cost of $37.50 per share, for a total transaction of $50,062.50. Following the acquisition, the director now directly owns 1,335 shares in the company, valued at approximately $50,062.50. The purchase was disclosed in a filing with the SEC, which is available through this link. 0.60% of the stock is owned by company insiders.