S&P 500   3,825.33
DOW   31,097.26
QQQ   282.13
S&P 500   3,825.33
DOW   31,097.26
QQQ   282.13
S&P 500   3,825.33
DOW   31,097.26
QQQ   282.13
S&P 500   3,825.33
DOW   31,097.26
QQQ   282.13

Harley-Davidson Stock Forecast, Price & News

+0.33 (+1.04%)
(As of 07/1/2022 12:00 AM ET)
Today's Range
50-Day Range
52-Week Range
1.19 million shs
Average Volume
1.46 million shs
Market Capitalization
$4.71 billion
P/E Ratio
Dividend Yield
Price Target

Harley-Davidson MarketRank™ Forecast

Analyst Rating
2.40 Rating Score
45.7% Upside
$46.62 Price Target
Short Interest
5.52% of Shares Sold Short
Dividend Strength
Based on Four Factors
Upright™ Environmental Score
News Sentiment
0.12mentions of Harley-Davidson in the last 14 days
Based on 9 Articles This Week
Insider Trading
Proj. Earnings Growth
From $4.18 to $4.63 Per Share

Overall MarketRank

MarketRank is calculated as 30% analysis score, 20% valuation score, 10% short interest score, 10% dividend score, 10% sustainability score, 10% news and social score, and 10% insider trading score.

2.88 out of 5 stars

Auto/Tires/Trucks Sector

7th out of 144 stocks

Motorcycles, Bicycles, & Parts Industry

1st out of 5 stocks

30 days | 90 days | 365 days | Advanced Chart

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Harley-Davidson logo

About Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

HOG Stock News Headlines

Harley-Davidson (NYSE:HOG) Coverage Initiated at DA Davidson
Brokerages Set Harley-Davidson, Inc. (NYSE:HOG) PT at $48.07
See More Headlines

Industry, Sector and Symbol

Motorcycles, bicycles, & parts
Motorcycle Manufacturers
Year Founded

Company Calendar

Last Earnings
Ex-Dividend for 6/17 Dividend
Dividend Payable
Next Earnings (Estimated)
Fiscal Year End

Price Target and Rating

Average Stock Price Forecast
High Stock Price Forecast
Low Stock Price Forecast
Forecasted Upside/Downside
Consensus Rating
Rating Score (0-4)
Research Coverage
10 Analysts


Net Income
$650.02 million
Pretax Margin


Sales & Book Value

Annual Sales
$5.34 billion
Cash Flow
$5.97 per share
Book Value
$16.59 per share


Free Float
Market Cap
$4.71 billion

Social Links

Harley-Davidson Frequently Asked Questions

Should I buy or sell Harley-Davidson stock right now?

10 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last twelve months. There are currently 1 sell rating, 4 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" Harley-Davidson stock. A hold rating indicates that analysts believe investors should maintain any existing positions they have in HOG, but not buy additional shares or sell existing shares.
View analyst ratings for Harley-Davidson
or view top-rated stocks.

What is Harley-Davidson's stock price forecast for 2022?

10 equities research analysts have issued twelve-month target prices for Harley-Davidson's shares. Their HOG stock forecasts range from $35.00 to $57.00. On average, they predict Harley-Davidson's share price to reach $46.62 in the next year. This suggests a possible upside of 45.7% from the stock's current price.
View analysts' price targets for Harley-Davidson
or view top-rated stocks among Wall Street analysts.

How has Harley-Davidson's stock performed in 2022?

Harley-Davidson's stock was trading at $37.69 at the beginning of the year. Since then, HOG shares have decreased by 15.1% and is now trading at $31.99.
View the best growth stocks for 2022 here

When is Harley-Davidson's next earnings date?

Harley-Davidson is scheduled to release its next quarterly earnings announcement on Wednesday, July 20th 2022.
View our earnings forecast for Harley-Davidson

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) announced its quarterly earnings data on Wednesday, April, 27th. The company reported $1.45 earnings per share for the quarter, missing analysts' consensus estimates of $1.52 by $0.07. The company had revenue of $1.50 billion for the quarter, compared to analysts' expectations of $1.33 billion. Harley-Davidson had a trailing twelve-month return on equity of 27.07% and a net margin of 11.78%. The business's revenue for the quarter was up 5.1% compared to the same quarter last year. During the same period in the previous year, the business earned $1.68 earnings per share.
View Harley-Davidson's earnings history

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson declared a quarterly dividend on Friday, May 13th. Stockholders of record on Thursday, June 2nd will be given a dividend of $0.157 per share on Friday, June 17th. This represents a $0.63 annualized dividend and a dividend yield of 1.96%. The ex-dividend date is Wednesday, June 1st.
View Harley-Davidson's dividend history

Is Harley-Davidson a good dividend stock?

Harley-Davidson(NYSE:HOG) pays an annual dividend of $0.63 per share and currently has a dividend yield of 1.97%. Harley-Davidson has been increasing its dividend for 2 consecutive year(s), indicating that it does not yet have a strong track record of dividend growth. The dividend payout ratio of Harley-Davidson is 15.87%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, Harley-Davidson will have a dividend payout ratio of 13.61% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.
View Harley-Davidson's dividend history.

Who are Harley-Davidson's key executives?

Harley-Davidson's management team includes the following people:
  • Mr. Jochen Zeitz, Chairman, Pres & CEO (Age 59, Pay $5.67M)
  • Ms. Gina Goetter, Chief Financial Officer
  • Mr. Jagdish Krishnan, Chief Digital Officer (Age 47, Pay $1.16M)
  • Mr. Bryan Niketh, Sr. VP of Product & Operations of Harley-Davidson Motor Company (Age 45, Pay $1.15M)
  • Ms. Edel O'Sullivan, Chief Commercial Officer (Age 42, Pay $1.62M)
  • Mr. Mark R. Kornetzke, Chief Accounting Officer (LinkedIn Profile)
  • Mr. Shawn Michael Collins, Director of Investor Relations
  • Mr. Paul J. Krause, VP, Chief Legal & Compliance Officer and Sec. (Age 44)
  • Ms. Amy Giuffre, VP & Chief Communications Officer
  • Theo Keetell, VP of Marketing

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson CEO Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among Harley-Davidson's employees.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

How do I buy shares of Harley-Davidson?

Shares of HOG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $31.99.

How much money does Harley-Davidson make?

Harley-Davidson (NYSE:HOG) has a market capitalization of $4.71 billion and generates $5.34 billion in revenue each year. The company earns $650.02 million in net income (profit) each year or $3.969990 on an earnings per share basis.

How many employees does Harley-Davidson have?

Harley-Davidson employs 5,800 workers across the globe.

Does Harley-Davidson have any subsidiaries?

The following companies are subsidiares of Harley-Davidson: Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, H-D Capitol Drive LLC, H-D F&R LLC, H-D Franklin LLC, H-D Hong Kong Limited, H-D International Holding Co. Inc., H-D LiveWire Labs LLC, H-D Motor (Thailand) Limited, H-D Motor Company India Private Limited, H-D Motorcycle (Thailand) Limited, H-D Pilgrim Road LLC, H-D Tomahawk Industrial Park LLC, H-D Tomahawk Kaphaem Road LLC, H-D Tomahawk Somo LLC, H-D U.S.A. LLC, HDMC (Thailand) Ltd., HDWA LLC, HR Holding Corp., HR LLC, Harley-Davidson (Shanghai) Commercial and Trading Co. Ltd., Harley-Davidson (Thailand) Company Limited, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, Harley-Davidson Asia Pacific Pte. Ltd., Harley-Davidson Australia Pty. Limited, Harley-Davidson Austria GmbH, Harley-Davidson Benelux B.V., Harley-Davidson Canada GP Inc., Harley-Davidson Canada Holdings ULC, Harley-Davidson Canada LP, Harley-Davidson Central and Eastern Europe s.r.o., Harley-Davidson Credit Corp., Harley-Davidson Customer Funding Corp, Harley-Davidson De Mexico Management S. De R.L. De C.V., Harley-Davidson De Mexico S. De R.L. De C.V., Harley-Davidson Dealer Systems Inc., Harley-Davidson Espana S.L., Harley-Davidson Europe Limited, Harley-Davidson Financial Services Canada Inc., Harley-Davidson Financial Services Europe Limited, Harley-Davidson Financial Services Inc., Harley-Davidson Financial Services International Inc., Harley-Davidson France SAS, Harley-Davidson Germany GmbH, Harley-Davidson Holding Co. Inc., Harley-Davidson Indonesia PT, Harley-Davidson Insurance Services Inc., Harley-Davidson Insurance Services of Illinois Inc., Harley-Davidson Italia S.r.l., Harley-Davidson Japan KK, Harley-Davidson Leasing Inc., Harley-Davidson MENA DMCC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., Harley-Davidson Motorcycle Trust 2015-1, Harley-Davidson Motorcycle Trust 2015-2, Harley-Davidson Museum LLC, Harley-Davidson RUS LLC, Harley-Davidson South East Europe Single Member E.P.E., Harley-Davidson Switzerland GmbH, Harley-Davidson Warehouse Funding Corp., Harley-Davidson do Brazil Fabricacao De Componentes Ltda., Harley-Davidson do Brazil Ltda., MV Agusta Group, New Castalloy Pty. Limited, and StaCyc.
Read More

When was Harley-Davidson founded?

Harley-Davidson was founded in 1903.

How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The official website for Harley-Davidson is www.harley-davidson.com. The company can be reached via phone at (414) 342-4680, via email at licensingdept@harley-davidson.com, or via fax at 414-343-4089.

This page (NYSE:HOG) was last updated on 7/3/2022 by MarketBeat.com Staff

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