S&P 500   3,852.36
DOW   32,920.46
QQQ   311.72
Retirement Plans in 2023: Choosing the Right Account
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Mullen Automotive Stock Gains Momentum On Positive News
Apple’s Earnings, Expectations and Surprises
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Cathie Woods' Ark Innovation ETF Set To Rebound in 2023?
The Bottom Is In For Meta Platforms, Volatility Is Not Over
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Exxon Mobil Could Gush To New Highs Very Soon 
Closing prices for crude oil, gold and other commodities
S&P 500   3,852.36
DOW   32,920.46
QQQ   311.72
Retirement Plans in 2023: Choosing the Right Account
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Mullen Automotive Stock Gains Momentum On Positive News
Apple’s Earnings, Expectations and Surprises
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Cathie Woods' Ark Innovation ETF Set To Rebound in 2023?
The Bottom Is In For Meta Platforms, Volatility Is Not Over
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Exxon Mobil Could Gush To New Highs Very Soon 
Closing prices for crude oil, gold and other commodities
S&P 500   3,852.36
DOW   32,920.46
QQQ   311.72
Retirement Plans in 2023: Choosing the Right Account
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Mullen Automotive Stock Gains Momentum On Positive News
Apple’s Earnings, Expectations and Surprises
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Cathie Woods' Ark Innovation ETF Set To Rebound in 2023?
The Bottom Is In For Meta Platforms, Volatility Is Not Over
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Exxon Mobil Could Gush To New Highs Very Soon 
Closing prices for crude oil, gold and other commodities
S&P 500   3,852.36
DOW   32,920.46
QQQ   311.72
Retirement Plans in 2023: Choosing the Right Account
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Mullen Automotive Stock Gains Momentum On Positive News
Apple’s Earnings, Expectations and Surprises
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Cathie Woods' Ark Innovation ETF Set To Rebound in 2023?
The Bottom Is In For Meta Platforms, Volatility Is Not Over
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Exxon Mobil Could Gush To New Highs Very Soon 
Closing prices for crude oil, gold and other commodities
NYSE:HOG

Harley-Davidson - HOG Stock Forecast, Price & News

$51.72
+5.00 (+10.70%)
(As of 02/2/2023 12:00 AM ET)
Add
Compare
Today's Range
$49.58
$51.77
50-Day Range
$40.29
$51.72
52-Week Range
$29.80
$51.77
Volume
4.78 million shs
Average Volume
1.56 million shs
Market Capitalization
$7.56 billion
P/E Ratio
10.71
Dividend Yield
1.37%
Price Target
$48.13

Harley-Davidson MarketRank™ Forecast

Analyst Rating
Hold
2.33 Rating Score
Upside/​Downside
7.0% Downside
$48.13 Price Target
Short Interest
Healthy
5.01% of Float Sold Short
Dividend Strength
Moderate
Based on Four Factors
Sustainability
-5.90
Upright™ Environmental Score
News Sentiment
0.53mentions of Harley-Davidson in the last 14 days
Based on 18 Articles This Week
Insider Trading
N/A
Proj. Earnings Growth
1.06%
From $4.72 to $4.77 Per Share

Overall MarketRank

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

1.93 out of 5 stars

Auto/Tires/Trucks Sector

81st out of 97 stocks

Motorcycles, Bicycles, & Parts Industry

1st out of 3 stocks

HOG stock logo

About Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Receive HOG Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter.

HOG Stock News Headlines

Harley-Davidson Inc. Stock, Is It Time To Buy?
Harley-Davidson kick-started a rally with strong results and an outlook that support the idea of robust dividend increases this year.
Harley-Davidson (HOG) Q4 2022 Earnings Call Transcript
Cash Holders STILL Aren't Taking Steps to Prepare
Stocks are crashing... inflation is through the roof... multiple industries are getting hit hard... Americans are fearful of what might happen to their stock portfolios right now -- and who's to blame them? But former Wall Street money manager Louis Navellier says all it takes is being on the right side of this force driving the massive divide. Take action today and watch his exclusive presentation -- absolutely free of charge -- to see how you should be prepping for this phenomenon.
Cash Holders STILL Aren't Taking Steps to Prepare
Stocks are crashing... inflation is through the roof... multiple industries are getting hit hard... Americans are fearful of what might happen to their stock portfolios right now -- and who's to blame them? But former Wall Street money manager Louis Navellier says all it takes is being on the right side of this force driving the massive divide. Take action today and watch his exclusive presentation -- absolutely free of charge -- to see how you should be prepping for this phenomenon.
Harley-Davidson Earnings Boosted by Higher Shipments
/C O R R E C T I O N -- Harley-Davidson, Inc./
Auto Sector Q4 Earnings Roster for Feb 2: F, HOG & More
Here's Why Harley-Davidson (HOG) is a Strong Value Stock
3 Stocks to Buy for Earnings Growth in 2023
See More Headlines
Receive HOG Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter.

HOG Company Calendar

Ex-Dividend for 12/23 Dividend
12/08/2022
Dividend Payable
12/23/2022
Today
2/02/2023
Last Earnings
2/02/2023
Next Earnings (Confirmed)
2/02/2023
Fiscal Year End
12/31/2023

Industry, Sector and Symbol

Industry
Motorcycles, bicycles, & parts
Sub-Industry
Motorcycle Manufacturers
CUSIP
41282210
Employees
5,800
Year Founded
1903

Price Target and Rating

Average Stock Price Forecast
$48.13
High Stock Price Forecast
$60.00
Low Stock Price Forecast
$39.00
Forecasted Upside/Downside
-7.0%
Consensus Rating
Hold
Rating Score (0-4)
2.33
Research Coverage
9 Analysts

Profitability

Net Income
$650.02 million
Pretax Margin
16.85%

Debt

Sales & Book Value

Annual Sales
$5.34 billion
Cash Flow
$6.70 per share
Book Value
$16.59 per share

Miscellaneous

Free Float
145,307,000
Market Cap
$7.56 billion
Optionable
Optionable
Beta
1.41

Social Links


Key Executives

  • Jochen Zeitz
    Chairman, President & Chief Executive Officer
  • Gina Goetter
    Chief Financial Officer
  • Paul J. Krause
    Secretary, Chief Compliance & Legal Officer
  • James Darrell Thomas
    Treasurer & Vice President
  • Julie M. Anding
    Vice President-Inclusive Stakeholder Management













HOG Stock - Frequently Asked Questions

Should I buy or sell Harley-Davidson stock right now?

9 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 1 sell rating, 4 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" HOG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in HOG, but not buy additional shares or sell existing shares.
View HOG analyst ratings
or view top-rated stocks.

What is Harley-Davidson's stock price forecast for 2023?

9 analysts have issued 12-month target prices for Harley-Davidson's stock. Their HOG share price forecasts range from $39.00 to $60.00. On average, they anticipate the company's share price to reach $48.13 in the next twelve months. This suggests that the stock has a possible downside of 7.0%.
View analysts price targets for HOG
or view top-rated stocks among Wall Street analysts.

How have HOG shares performed in 2023?

Harley-Davidson's stock was trading at $41.60 at the beginning of the year. Since then, HOG shares have increased by 24.3% and is now trading at $51.72.
View the best growth stocks for 2023 here
.

Are investors shorting Harley-Davidson?

Harley-Davidson saw a decline in short interest in January. As of January 15th, there was short interest totaling 7,270,000 shares, a decline of 15.3% from the December 31st total of 8,580,000 shares. Based on an average trading volume of 1,420,000 shares, the short-interest ratio is currently 5.1 days. Currently, 5.0% of the shares of the stock are sold short.
View Harley-Davidson's Short Interest
.

When is Harley-Davidson's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, February 2nd 2023.
View our HOG earnings forecast
.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) posted its quarterly earnings data on Thursday, February, 2nd. The company reported $0.28 earnings per share for the quarter, beating analysts' consensus estimates of $0.07 by $0.21. The company had revenue of $918.70 million for the quarter, compared to analysts' expectations of $910.04 million. Harley-Davidson had a net margin of 13.29% and a trailing twelve-month return on equity of 27.44%. The company's quarterly revenue was up 14.4% on a year-over-year basis. During the same period in the previous year, the business earned $0.15 earnings per share.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson announced a quarterly dividend on Friday, November 18th. Investors of record on Friday, December 9th will be paid a dividend of $0.1575 per share on Friday, December 23rd. This represents a $0.63 annualized dividend and a dividend yield of 1.22%. The ex-dividend date of this dividend is Thursday, December 8th.
Read our dividend analysis for HOG
.

Is Harley-Davidson a good dividend stock?

Harley-Davidson (NYSE:HOG) pays an annual dividend of $0.63 per share and currently has a dividend yield of 1.37%. The company has been increasing its dividend for 2 consecutive year(s), indicating that it does not yet have a strong track record of dividend growth. The dividend payout ratio is 13.04%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, HOG will have a dividend payout ratio of 13.21% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for HOG.

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson Chief Executive Officer Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among the company's employees.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by a variety of institutional and retail investors. Top institutional shareholders include Bank of Montreal Can (0.81%), Wedge Capital Management L L P NC (0.54%), New York State Common Retirement Fund (0.22%), New York State Teachers Retirement System (0.13%), Comerica Bank (0.08%) and Crossmark Global Holdings Inc. (0.06%). Insiders that own company stock include Jochen Zeitz, John A Olin, Luke Christopher Mansfield, Mark R Kornetzke, Rafeh Masood and ZEITZ JOCHEN.
View institutional ownership trends
.

How do I buy shares of Harley-Davidson?

Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $51.72.

How much money does Harley-Davidson make?

Harley-Davidson (NYSE:HOG) has a market capitalization of $7.56 billion and generates $5.34 billion in revenue each year. The company earns $650.02 million in net income (profit) each year or $4.83 on an earnings per share basis.

How many employees does Harley-Davidson have?

The company employs 5,800 workers across the globe.

Does Harley-Davidson have any subsidiaries?
The following companies are subsidiares of Harley-Davidson: Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, H-D Capitol Drive LLC, H-D F&R LLC, H-D Franklin LLC, H-D Hong Kong Limited, H-D International Holding Co. Inc., H-D LiveWire Labs LLC, H-D Motor (Thailand) Limited, H-D Motor Company India Private Limited, H-D Motorcycle (Thailand) Limited, H-D Pilgrim Road LLC, H-D Tomahawk Industrial Park LLC, H-D Tomahawk Kaphaem Road LLC, H-D Tomahawk Somo LLC, H-D U.S.A. LLC, HDMC (Thailand) Ltd., HDWA LLC, HR Holding Corp., HR LLC, Harley-Davidson (Shanghai) Commercial and Trading Co. Ltd., Harley-Davidson (Thailand) Company Limited, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, Harley-Davidson Asia Pacific Pte. Ltd., Harley-Davidson Australia Pty. Limited, Harley-Davidson Austria GmbH, Harley-Davidson Benelux B.V., Harley-Davidson Canada GP Inc., Harley-Davidson Canada Holdings ULC, Harley-Davidson Canada LP, Harley-Davidson Central and Eastern Europe s.r.o., Harley-Davidson Credit Corp., Harley-Davidson Customer Funding Corp, Harley-Davidson De Mexico Management S. De R.L. De C.V., Harley-Davidson De Mexico S. De R.L. De C.V., Harley-Davidson Dealer Systems Inc., Harley-Davidson Espana S.L., Harley-Davidson Europe Limited, Harley-Davidson Financial Services Canada Inc., Harley-Davidson Financial Services Europe Limited, Harley-Davidson Financial Services Inc., Harley-Davidson Financial Services International Inc., Harley-Davidson France SAS, Harley-Davidson Germany GmbH, Harley-Davidson Holding Co. Inc., Harley-Davidson Indonesia PT, Harley-Davidson Insurance Services Inc., Harley-Davidson Insurance Services of Illinois Inc., Harley-Davidson Italia S.r.l., Harley-Davidson Japan KK, Harley-Davidson Leasing Inc., Harley-Davidson MENA DMCC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., Harley-Davidson Motorcycle Trust 2015-1, Harley-Davidson Motorcycle Trust 2015-2, Harley-Davidson Museum LLC, Harley-Davidson RUS LLC, Harley-Davidson South East Europe Single Member E.P.E., Harley-Davidson Switzerland GmbH, Harley-Davidson Warehouse Funding Corp., Harley-Davidson do Brazil Fabricacao De Componentes Ltda., Harley-Davidson do Brazil Ltda., MV Agusta Group, New Castalloy Pty. Limited, and StaCyc.
Read More
How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The official website for the company is www.harley-davidson.com. The company can be reached via phone at (414) 342-4680, via email at licensingdept@harley-davidson.com, or via fax at 414-343-4089.

This page (NYSE:HOG) was last updated on 2/3/2023 by MarketBeat.com Staff