Harley-Davidson Company Profile (NYSE:HOG)

About Harley-Davidson (NYSE:HOG)

Harley-Davidson logoHarley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services. The Company manufactures and sells at wholesale cruiser and touring motorcycles. The Financial Services segment consists of HDFS, which provides wholesale and retail financing and insurance-related programs to the Harley-Davidson dealers and their retail customers. HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans for the purchase of Harley-Davidson motorcycles.

Industry, Sector and Symbol:
  • Sector: Auto/Tires/Trucks
  • Industry: Motorcycles & Scooters
  • Sub-Industry: Motorcycle Manufacturers
  • Symbol: NYSE:HOG
  • CUSIP: 41282210
  • Web: www.harley-davidson.com
Capitalization:
  • Market Cap: $8.44445 billion
  • Outstanding Shares: 174,408,000
Average Prices:
  • 50 Day Moving Avg: $47.75
  • 200 Day Moving Avg: $51.58
  • 52 Week Range: $45.53 - $63.40
P/E:
  • Trailing P/E Ratio: 15.45
  • Foreward P/E Ratio: 13.41
  • P/E Growth: 1.75
Sales & Book Value:
  • Annual Revenue: $5.65 billion
  • Price / Sales: 1.53
  • Book Value: $11.73 per share
  • Price / Book: 4.22
Dividend:
  • Annual Dividend: $1.46
  • Dividend Yield: 3.0%
Profitability:
  • EBITDA: $1.18 billion
  • Net Margins: 11.68%
  • Return on Equity: 28.69%
  • Return on Assets: 5.50%
Debt:
  • Debt-to-Equity Ratio: 2.48%
  • Current Ratio: 1.18%
  • Quick Ratio: 1.15%
Misc:
  • Average Volume: 2.16 million shs.
  • Beta: 0.87
  • Short Ratio: 9.42
 

Frequently Asked Questions for Harley-Davidson (NYSE:HOG)

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson announced a quarterly dividend on Wednesday, August 30th. Investors of record on Tuesday, September 12th will be paid a dividend of $0.365 per share on Friday, September 22nd. This represents a $1.46 dividend on an annualized basis and a yield of 2.95%. The ex-dividend date is Monday, September 11th. View Harley-Davidson's Dividend History.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) released its quarterly earnings results on Tuesday, October, 17th. The company reported $0.40 earnings per share (EPS) for the quarter, meeting analysts' consensus estimates of $0.40. The company earned $962.10 million during the quarter, compared to analyst estimates of $959.41 million. Harley-Davidson had a net margin of 11.68% and a return on equity of 28.69%. Harley-Davidson's revenue was down 11.9% on a year-over-year basis. During the same quarter in the previous year, the business earned $0.64 EPS. View Harley-Davidson's Earnings History.

Where is Harley-Davidson's stock going? Where will Harley-Davidson's stock price be in 2017?

20 analysts have issued 1-year price objectives for Harley-Davidson's stock. Their forecasts range from $45.00 to $68.00. On average, they anticipate Harley-Davidson's share price to reach $52.87 in the next year. View Analyst Ratings for Harley-Davidson.

Who are some of Harley-Davidson's key competitors?

Who are Harley-Davidson's key executives?

Harley-Davidson's management team includes the folowing people:

  • Matthew S. Levatich, President, Chief Executive Officer, Director
  • John A. Olin, Chief Financial Officer, Senior Vice President
  • Lawrence G. Hund, President and Chief Operating Officer, Harley-Davidson Financial Services
  • Tchernavia Rocker, Vice President - Human Resources
  • Joanne M. Bischmann, Vice President - Communications
  • Paul J. Jones, Vice President, Strategy and Sustainability and Chief Legal Officer
  • Sean J. Cummings, Senior Vice President - Global Demand of HDMC
  • Michelle Kumbier, Senior Vice President - Motor Company Product & Operations of HDMC
  • Michael J. Cave, Non-Executive Chairman of the Board
  • Brian R. Niccol, Director

Who owns Harley-Davidson stock?

Harley-Davidson's stock is owned by many different of institutional and retail investors. Top institutional investors include PGGM Investments (0.38%), SeaBridge Investment Advisors LLC (0.06%), APG Asset Management N.V. (0.05%), State Treasurer State of Michigan (0.03%), Robeco Institutional Asset Management B.V. (0.03%) and Shell Asset Management Co. (0.02%). Company insiders that own Harley-Davidson stock include Donald A James, Joanne M Bischmann, John A Olin, Lawrence G Hund, Michelle Kumbier, Paul J Jones, Tonit M Calaway and Troy Alstead. View Institutional Ownership Trends for Harley-Davidson.

Who sold Harley-Davidson stock? Who is selling Harley-Davidson stock?

Harley-Davidson's stock was sold by a variety of institutional investors in the last quarter, including Robeco Institutional Asset Management B.V., Shell Asset Management Co., APG Asset Management N.V., SeaBridge Investment Advisors LLC, State Treasurer State of Michigan, Park National Corp OH and Osborn Williams & Donohoe LLC. Company insiders that have sold Harley-Davidson stock in the last year include Donald A James, Joanne M Bischmann, John A Olin, Lawrence G Hund, Michelle Kumbier and Troy Alstead. View Insider Buying and Selling for Harley-Davidson.

Who bought Harley-Davidson stock? Who is buying Harley-Davidson stock?

Harley-Davidson's stock was purchased by a variety of institutional investors in the last quarter, including PGGM Investments. View Insider Buying and Selling for Harley-Davidson.

How do I buy Harley-Davidson stock?

Shares of Harley-Davidson can be purchased through any online brokerage account. Popular online brokerages include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab.

What is Harley-Davidson's stock price today?

One share of Harley-Davidson stock can currently be purchased for approximately $49.50.


MarketBeat Community Rating for Harley-Davidson (NYSE HOG)
Community Ranking:  2.3 out of 5 (star star)
Outperform Votes:  476 (Vote Outperform)
Underperform Votes:  563 (Vote Underperform)
Total Votes:  1,039
MarketBeat's community ratings are surveys of what our community members think about Harley-Davidson and other stocks. Vote "Outperform" if you believe the stock will outperform the S&P 500 over the long term. Vote "Underperform" if you believe the stock will underperform the S&P 500 over the long term. You may vote once every thirty days.

Analyst Ratings

Consensus Ratings for Harley-Davidson (NYSE:HOG) (How are Consensus Ratings Calculated?)
Ratings Breakdown: 1 Sell Rating, 14 Hold Ratings, 5 Buy Ratings
Consensus Rating:Hold (Score: 2.20)
Consensus Price Target: $52.87 (6.80% upside)
Consensus Price Target History for Harley-Davidson (NYSE:HOG)
Price Target History for Harley-Davidson (NYSE:HOG)
Analysts' Ratings History for Harley-Davidson (NYSE:HOG)
Show:
DateFirmActionRatingPrice TargetImpact on Share PriceDetails
10/20/2017ArgusUpgradeHold -> Buy$53.00N/AView Rating Details
10/18/2017Stifel NicolausBoost Price TargetHold -> Hold$48.00 -> $49.00N/AView Rating Details
10/15/2017Goldman Sachs Group, Inc. (The)Reiterated RatingHoldN/AView Rating Details
10/13/2017BMO Capital MarketsReiterated RatingBuy$56.00N/AView Rating Details
10/8/2017WedbushSet Price TargetHold$45.00N/AView Rating Details
8/31/2017KeyCorpReiterated RatingSector WeightLowView Rating Details
8/28/2017AegisInitiated CoverageHold -> Hold$49.00MediumView Rating Details
8/14/2017Morgan StanleyLower Price TargetOverweight -> Overweight$59.00 -> $54.00LowView Rating Details
7/21/2017Tigress FinancialReiterated RatingBuyMediumView Rating Details
7/19/2017Barclays PLCLower Price TargetUnderperform$52.00 -> $45.00LowView Rating Details
7/14/2017Longbow ResearchReiterated RatingNeutralLowView Rating Details
7/12/2017Sandler O'NeillDowngradeOutperform -> Market Perform$62.00 -> $55.00MediumView Rating Details
7/12/2017Sanford C. BernsteinDowngradeOutperform -> Market Perform$55.00HighView Rating Details
7/4/2017Jefferies Group LLCReiterated RatingHold$49.00MediumView Rating Details
6/7/2017Robert W. BairdReiterated RatingNeutral$62.00LowView Rating Details
4/20/2017Deutsche Bank AGReiterated RatingHold$52.00 -> $50.00LowView Rating Details
4/19/2017Royal Bank Of CanadaLower Price TargetSector Perform$60.00 -> $57.00LowView Rating Details
4/12/2017Raymond James Financial, Inc.UpgradeUnderperform -> Market PerformHighView Rating Details
4/12/2017DA DavidsonUpgradeUnderperform -> Market PerformHighView Rating Details
3/6/2017Citigroup Inc.Lower Price TargetBuy -> Buy$73.00 -> $68.00N/AView Rating Details
11/18/2016Northcoast ResearchReiterated RatingNeutralN/AView Rating Details
10/18/2016WunderlichReiterated RatingHold$52.00N/AView Rating Details
7/29/2016Wells Fargo & CompanyDowngradeOutperform -> Market PerformN/AView Rating Details
5/16/2016Sterne Agee CRTReiterated RatingNeutralN/AView Rating Details
4/6/2016William BlairDowngradeOutperform -> Market PerformN/AView Rating Details
(Data available from 10/22/2015 forward)

Earnings

Earnings History for Harley-Davidson (NYSE:HOG)
Earnings by Quarter for Harley-Davidson (NYSE:HOG)
Earnings History by Quarter for Harley-Davidson (NYSE HOG)
DateQuarterConsensus EstimateActual EPSRevenue EstimateActual RevenueRelease LinkConference CallDetails
10/17/2017Q3 2017$0.40$0.40$959.41 million$962.10 millionViewN/AView Earnings Details
7/18/2017Q2 2017$1.38$1.48$1.60 billion$1.58 billionViewN/AView Earnings Details
4/18/2017Q1 2017$1.02$1.05$1.35 billion$1.33 billionViewN/AView Earnings Details
1/31/2017Q416$0.31$0.27$972.47 million$1.11 billionViewListenView Earnings Details
10/18/2016Q316$0.64$0.64$1.09 billion$1.27 billionViewListenView Earnings Details
7/28/2016Q216$1.54$1.55$1.67 billion$1.86 billionViewListenView Earnings Details
4/19/2016Q116$1.30$1.36$1.50 billion$1.75 billionViewListenView Earnings Details
1/28/2016Q415$0.19$0.22$1.03 billion$1.18 billionViewListenView Earnings Details
10/20/2015Q315$0.78$0.69$1.21 billion$1.32 billionViewListenView Earnings Details
7/21/2015Q215$1.39$1.44$1.68 billion$1.65 billionViewListenView Earnings Details
4/21/2015Q115$1.24$1.27$1.58 billion$1.51 billionViewListenView Earnings Details
1/29/2015Q414$0.33$0.35$1.06 billion$1.20 billionViewListenView Earnings Details
10/21/2014Q314$0.60$0.69$1.14 billion$1.30 billionViewListenView Earnings Details
7/22/2014Q214$1.46$1.62$1.84 billion$1.83 billionViewListenView Earnings Details
4/22/2014Q114$1.08$1.21$1.53 billion$1.57 billionViewListenView Earnings Details
1/30/2014Q413$0.34$0.34$1.04 billion$1.03 billionViewListenView Earnings Details
10/22/2013Q313$0.73$0.73$1.17 billion$1.34 billionViewListenView Earnings Details
7/25/2013Q2 2013$1.18$1.21$1.63 billion$1.79 billionViewListenView Earnings Details
4/25/2013Q1 2013$0.99$0.99$1.46 billion$1.57 billionViewListenView Earnings Details
1/29/2013Q4 2012$0.32$0.31$976.88 million$1.17 millionViewListenView Earnings Details
10/23/2012$0.58$0.59ViewN/AView Earnings Details
8/1/2012$1.05$1.07ViewN/AView Earnings Details
4/25/2012$0.72$0.74ViewN/AView Earnings Details
1/24/2012$0.23$0.24ViewN/AView Earnings Details
10/18/2011$0.76$0.78ViewN/AView Earnings Details
7/19/2011$0.71$0.81ViewN/AView Earnings Details
4/19/2011$0.53$0.51ViewN/AView Earnings Details
1/25/2011($0.30)($0.18)ViewN/AView Earnings Details
(Data available from 1/1/2011 forward)

Estimates

Earnings Estimates for Harley-Davidson (NYSE:HOG)
2017 EPS Consensus Estimate: $3.29
2018 EPS Consensus Estimate: $3.63
QuarterNumber of EstimatesLow EstimateHigh EstimateAverage Estimate
Q1 20175$0.87$1.09$1.01
Q2 20175$1.29$1.48$1.37
Q3 20174$0.40$0.45$0.42
Q4 20175$0.44$0.54$0.49
Q1 20181$1.20$1.20$1.20
Q2 20181$1.49$1.49$1.49
Q3 20181$0.55$0.55$0.55
Q4 20181$0.39$0.39$0.39
(Data provided by Zacks Investment Research)

Dividends

Current Dividend Information for Harley-Davidson (NYSE:HOG)
Most Recent Dividend:9/22/2017
Annual Dividend:$1.46
Dividend Yield:2.95%
Dividend Growth:7.70% (3 Year Average)
Payout Ratio:45.63% (Trailing 12 Months of Earnings)
42.57% (Based on This Year's Estimates)
39.57% (Based on Next Year's Estimates)
Track Record:6 Years of Consecutive Dividend Growth
Dividend Payments by Quarter for Harley-Davidson (NYSE:HOG)

Dividend History by Quarter for Harley-Davidson (NYSE HOG)
AnnouncedPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
8/30/2017quarterly$0.373.09%9/11/20179/12/20179/22/2017
5/1/2017quarterly$0.372.59%5/23/20175/25/20176/9/2017
2/2/2017Quarterly$0.372.59%2/13/20172/15/20173/3/2017
11/29/2016Quarterly$0.352.3%12/14/201612/16/201612/30/2016
8/31/2016quarterly$0.352.66%9/9/20169/13/20169/23/2016
5/2/2016Quarterly$0.355/24/20165/26/20166/10/2016
2/3/2016quarterly$0.353.01%2/12/20162/17/20163/4/2016
12/2/2015quarterly$0.312.6%12/9/201512/11/201512/28/2015
9/1/2015quarterly$0.319/11/20159/15/20159/25/2015
4/27/2015quarterly$0.315/26/20155/28/20156/12/2015
2/4/2015quarterly$0.311.96%2/13/20152/18/20153/6/2015
12/3/2014quarterly$0.281.59%12/12/201412/16/201412/26/2014
9/4/2014quarterly$0.281.72%9/12/20149/16/20149/26/2014
4/28/2014quarterly$0.281.52%5/27/20145/29/20146/13/2014
2/5/2014quarterly$0.281.7%2/14/20142/19/20143/7/2014
12/4/2013quarterly$0.211.26%12/13/201312/17/201312/27/2013
8/30/2013quarterly$0.211.38%9/13/20139/17/20139/27/2013
4/30/2013quarterly$0.211.54%5/28/20135/30/20136/14/2013
2/6/2013quarterly$0.211.59%2/14/20132/19/20133/1/2013
(Data available from 1/1/2013 forward)

Insider Trades

Insider Trading and Institutional Ownership History for Harley-Davidson (NYSE:HOG)
Insider Ownership Percentage: 0.70%
Institutional Ownership Percentage: 91.05%
Insider Trades by Quarter for Harley-Davidson (NYSE:HOG)
Institutional Ownership by Quarter for Harley-Davidson (NYSE:HOG)
Insider Trades by Quarter for Harley-Davidson (NYSE:HOG)
Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionDetails
10/19/2017John A OlinCFOSell28,760$48.03$1,381,342.80View SEC Filing  
8/30/2017Lawrence G HundInsiderSell15,013$47.18$708,313.34View SEC Filing  
5/25/2017Troy AlsteadDirectorSell10$52.00$520.00View SEC Filing  
5/22/2017Troy AlsteadDirectorBuy10$53.09$530.90View SEC Filing  
2/10/2017Donald A JamesDirectorSell100,000$56.88$5,688,000.00View SEC Filing  
2/7/2017Joanne M BischmannVPSell911$57.00$51,927.00View SEC Filing  
2/6/2017Michelle KumbierSVPSell3,049$56.56$172,451.44View SEC Filing  
11/14/2016Joanne M BischmannVPSell5,037$60.00$302,220.00View SEC Filing  
11/14/2016Lawrence G HundInsiderSell28,271$60.00$1,696,260.00View SEC Filing  
11/2/2016Donald A JamesDirectorSell100,000$56.13$5,613,000.00View SEC Filing  
8/19/2016Paul J. JonesVPSell2,517$54.03$135,993.51View SEC Filing  
8/5/2016Lawrence G HundInsiderSell12,537$53.23$667,344.51View SEC Filing  
5/10/2016Michelle KumbierSVPSell26,667$46.25$1,233,348.75View SEC Filing  
4/22/2016Tonit M. CalawayVPSell2,227$48.97$109,056.19View SEC Filing  
4/20/2016Michelle KumbierSVPSell2,032$46.45$94,386.40View SEC Filing  
2/1/2016Lawrence G. HundinsiderSell1,554$40.12$62,346.48View SEC Filing  
8/17/2015Mark Hans RicherSVPSell10,000$59.32$593,200.00View SEC Filing  
8/14/2015George H ConradesDirectorSell3,873$59.42$230,133.66View SEC Filing  
2/26/2015Tonit M CalawayVPSell7,809$63.68$497,277.12View SEC Filing  
2/23/2015George H ConradesDirectorSell20,000$62.31$1,246,200.00View SEC Filing  
2/10/2015Keith E WandellCEOSell12,621$63.62$802,948.02View SEC Filing  
2/9/2015Paul J JonesVPSell9,142$64.27$587,556.34View SEC Filing  
2/6/2015George H ConradesDirectorSell19,700$64.08$1,262,376.00View SEC Filing  
2/5/2015Keith E WandellCEOSell69,545$63.06$4,385,507.70View SEC Filing  
2/5/2015Lawrence G HundInsiderSell21,812$63.41$1,383,098.92View SEC Filing  
2/5/2015Tonit M CalawayVPSell2,299$63.44$145,848.56View SEC Filing  
11/25/2014John P BakerInsiderSell2,271$69.44$157,698.24View SEC Filing  
11/24/2014Keith E WandellCEOSell50,000$69.32$3,466,000.00View SEC Filing  
11/18/2014Joanne M BischmannVPSell9,939$68.80$683,803.20View SEC Filing  
11/18/2014Lawrence G HundInsiderSell24,870$68.63$1,706,828.10View SEC Filing  
10/27/2014Paul J JonesVPSell3,163$63.45$200,692.35View SEC Filing  
5/12/2014Joanne BischmannVPSell5,000$73.30$366,500.00View SEC Filing  
5/6/2014John OlinCFOSell25,374$72.76$1,846,212.24View SEC Filing  
5/5/2014Joanne BischmannVPSell11,152$72.99$813,984.48View SEC Filing  
4/29/2014Joanne BischmannVPSell5,000$73.46$367,300.00View SEC Filing  
4/29/2014Keith WandellCEOSell45,308$73.45$3,327,872.60View SEC Filing  
2/28/2014Joanne BischmannVPSell3,476$66.26$230,319.76View SEC Filing  
2/21/2014Lawrence HundInsiderSell5,534$64.33$356,002.22View SEC Filing  
2/14/2014Tonit CalawayVPSell3,026$64.46$195,055.96View SEC Filing  
2/7/2014Paul JonesVPSell30,000$64.87$1,946,100.00View SEC Filing  
10/24/2013Matthew S LevatichCOOSell8,883$64.10$569,400.30View SEC Filing  
8/27/2013Paul JonesVPSell2,562$59.05$151,286.10View SEC Filing  
8/26/2013Joanne BischmannVPSell17,457$60.15$1,050,038.55View SEC Filing  
8/26/2013Lawrence HundInsiderSell14,000$60.00$840,000.00View SEC Filing  
8/13/2013Keith WandellCEOSell77,102$58.82$4,535,139.64View SEC Filing  
8/9/2013John OlinCFOSell11,104$59.00$655,136.00View SEC Filing  
(Data available from 1/1/2013 forward)

Headlines

Headline Trends for Harley-Davidson (NYSE:HOG)
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Harley-Davidson (HOG) Chart for Sunday, October, 22, 2017

This page was last updated on 10/22/2017 by MarketBeat.com Staff

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