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Big climate bill; Spending green bucks to boost green energy
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S&P 500   4,207.27
DOW   33,336.67
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Investor Alert: EV Initiatives Create Unsustainable Demand For Lithium (Ad)
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Solar Stocks Shine Brightly After Passage Of Clean Energy Bill
Investors See Opportunity in Huge Global Demand for Lithium (Ad)
Closing prices for crude oil, gold and other commodities
Big climate bill; Spending green bucks to boost green energy
Big climate bill: Spending green bucks to spur green energy
Russia Ignites West's Battle for Energy Independence (Ad)
S&P 500   4,207.27
DOW   33,336.67
QQQ   324.08
Find and Profitably Trade Stocks at 52-Week Lows
Investor Alert: EV Initiatives Create Unsustainable Demand For Lithium (Ad)
Why Invest in High-Yield Dividend Stocks?
Disney (NYSE: DIS) Shares Just Gave Investors A Massive Signal
Solar Stocks Shine Brightly After Passage Of Clean Energy Bill
Investors See Opportunity in Huge Global Demand for Lithium (Ad)
Closing prices for crude oil, gold and other commodities
Big climate bill; Spending green bucks to boost green energy
Big climate bill: Spending green bucks to spur green energy
Russia Ignites West's Battle for Energy Independence (Ad)
NYSE:HOG

Harley-Davidson - HOG Stock Forecast, Price & News

$39.58
+0.71 (+1.83%)
(As of 08/11/2022 12:00 AM ET)
Add
Compare
Today's Range
$39.25
$39.99
50-Day Range
$30.32
$39.58
52-Week Range
$29.80
$44.46
Volume
955,858 shs
Average Volume
1.39 million shs
Market Capitalization
$5.79 billion
P/E Ratio
9.65
Dividend Yield
1.62%
Price Target
$49.00

Harley-Davidson MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.60 Rating Score
Upside/​Downside
23.8% Upside
$49.00 Price Target
Short Interest
Bearish
4.78% of Float Sold Short
Dividend Strength
Moderate
Based on Four Factors
Sustainability
-5.90
Upright™ Environmental Score
News Sentiment
0.21mentions of Harley-Davidson in the last 14 days
Based on 11 Articles This Week
Insider Trading
Acquiring Shares
$50,062 Bought Last Quarter
Proj. Earnings Growth
4.69%
From $4.48 to $4.69 Per Share

Overall MarketRank

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.51 out of 5 stars

Auto/Tires/Trucks Sector

9th out of 109 stocks

Motorcycles, Bicycles, & Parts Industry

1st out of 4 stocks

HOG stock logo

About Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Wall Street Analyst Weigh In

A number of equities analysts have recently commented on the stock. TheStreet raised shares of Harley-Davidson from a "c+" rating to a "b" rating in a research note on Wednesday, April 27th. Bank of America decreased their price target on Harley-Davidson from $70.00 to $60.00 and set a "buy" rating for the company in a report on Wednesday, July 20th. StockNews.com lowered shares of Harley-Davidson from a "buy" rating to a "hold" rating in a research note on Saturday, August 6th. DA Davidson upped their target price on shares of Harley-Davidson to $36.00 in a research note on Tuesday. Finally, Morgan Stanley cut their target price on Harley-Davidson from $44.00 to $40.00 and set an "equal weight" rating on the stock in a research report on Thursday, July 14th. Five research analysts have rated the stock with a hold rating and six have assigned a buy rating to the stock. According to data from MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and a consensus target price of $49.00.

Harley-Davidson Stock Performance

Shares of HOG traded up $0.74 during midday trading on Thursday, hitting $39.61. 53,343 shares of the stock traded hands, compared to its average volume of 1,345,495. The company has a debt-to-equity ratio of 1.97, a quick ratio of 1.25 and a current ratio of 1.44. Harley-Davidson has a 1-year low of $29.80 and a 1-year high of $44.46. The business's 50 day moving average price is $33.81 and its two-hundred day moving average price is $36.54. The firm has a market capitalization of $5.79 billion, a PE ratio of 9.48, a price-to-earnings-growth ratio of 0.97 and a beta of 1.34.

Harley-Davidson (NYSE:HOG - Get Rating) last announced its quarterly earnings results on Thursday, July 28th. The company reported $1.46 EPS for the quarter, beating the consensus estimate of $1.25 by $0.21. The company had revenue of $1.47 billion for the quarter, compared to analyst estimates of $1.24 billion. Harley-Davidson had a net margin of 12.11% and a return on equity of 25.73%. Harley-Davidson's revenue was down 4.1% compared to the same quarter last year. During the same quarter last year, the business earned $1.41 earnings per share. Equities research analysts predict that Harley-Davidson will post 4.48 EPS for the current fiscal year.

Harley-Davidson Cuts Dividend

The firm also recently declared a quarterly dividend, which was paid on Friday, June 17th. Stockholders of record on Thursday, June 2nd were issued a dividend of $0.157 per share. This represents a $0.63 dividend on an annualized basis and a dividend yield of 1.59%. The ex-dividend date was Wednesday, June 1st. Harley-Davidson's dividend payout ratio (DPR) is 15.37%.

Insider Activity at Harley-Davidson

In related news, Director Rafeh Masood acquired 1,335 shares of the firm's stock in a transaction dated Tuesday, August 9th. The stock was acquired at an average cost of $37.50 per share, for a total transaction of $50,062.50. Following the completion of the acquisition, the director now directly owns 1,335 shares of the company's stock, valued at approximately $50,062.50. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Company insiders own 0.60% of the company's stock.

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HOG Stock News Headlines

Harley-Davidson (NYSE:HOG) PT Raised to $36.00 at DA Davidson
Harley-Davidson (NYSE:HOG) Downgraded by StockNews.com
Harley-Davidson (NYSE:HOG) Upgraded at StockNews.com
Harley-Davidson (HOG) Q2 Earnings Surpass Estimates
Harley-Davidson Gains On Q2 Earnings Beat
Harley-Davidson Inc - Stock Quote HOG
See More Headlines
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HOG Company Calendar

Ex-Dividend for 6/17 Dividend
6/01/2022
Dividend Payable
6/17/2022
Last Earnings
7/28/2022
Today
8/12/2022
Next Earnings (Estimated)
10/26/2022
Fiscal Year End
12/31/2022

Industry, Sector and Symbol

Industry
Motorcycles, bicycles, & parts
Sub-Industry
Motorcycle Manufacturers
CUSIP
41282210
Employees
5,800
Year Founded
1903

Price Target and Rating

Average Stock Price Forecast
$49.00
High Stock Price Forecast
$60.00
Low Stock Price Forecast
$36.00
Forecasted Upside/Downside
+23.8%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.60
Research Coverage
10 Analysts

Profitability

Net Income
$650.02 million
Pretax Margin
14.97%

Debt

Sales & Book Value

Annual Sales
$5.34 billion
Cash Flow
$6.07 per share
Book Value
$18.03 per share

Miscellaneous

Free Float
145,285,000
Market Cap
$5.79 billion
Optionable
Optionable
Beta
1.34

Social Links


Key Executives

  • Mr. Jochen Zeitz (Age 59)
    Chairman, Pres & CEO
    Comp: $5.67M
  • Ms. Gina Goetter
    Chief Financial Officer
  • Mr. Jagdish Krishnan (Age 47)
    Chief Digital Officer
    Comp: $1.16M
  • Mr. Bryan Niketh (Age 45)
    Sr. VP of Product & Operations of Harley-Davidson Motor Company
    Comp: $1.15M
  • Ms. Edel O'Sullivan (Age 42)
    Chief Commercial Officer
    Comp: $1.62M
  • Mr. Mark R. Kornetzke
    Chief Accounting Officer
  • Mr. Shawn Michael Collins
    Director of Investor Relations
  • Mr. Paul J. Krause (Age 44)
    VP, Chief Legal & Compliance Officer and Sec.
  • Ms. Amy Giuffre
    VP & Chief Communications Officer
  • Theo Keetell
    VP of Marketing













HOG Stock - Frequently Asked Questions

Should I buy or sell Harley-Davidson stock right now?

10 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last twelve months. There are currently 4 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" HOG shares.
View HOG analyst ratings
or view top-rated stocks.

What is Harley-Davidson's stock price forecast for 2022?

10 analysts have issued 1 year target prices for Harley-Davidson's shares. Their HOG share price forecasts range from $36.00 to $60.00. On average, they anticipate the company's share price to reach $49.00 in the next twelve months. This suggests a possible upside of 23.8% from the stock's current price.
View analysts price targets for HOG
or view top-rated stocks among Wall Street analysts.

How have HOG shares performed in 2022?

Harley-Davidson's stock was trading at $37.69 at the beginning of 2022. Since then, HOG stock has increased by 5.0% and is now trading at $39.58.
View the best growth stocks for 2022 here
.

Are investors shorting Harley-Davidson?

Harley-Davidson saw a increase in short interest in July. As of July 31st, there was short interest totaling 6,990,000 shares, an increase of 5.6% from the July 15th total of 6,620,000 shares. Based on an average daily volume of 1,620,000 shares, the days-to-cover ratio is currently 4.3 days. Approximately 4.8% of the shares of the stock are sold short.
View Harley-Davidson's Short Interest
.

When is Harley-Davidson's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Wednesday, October 26th 2022.
View our HOG earnings forecast
.

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) released its quarterly earnings data on Thursday, July, 28th. The company reported $1.46 EPS for the quarter, beating the consensus estimate of $1.25 by $0.21. The business had revenue of $1.47 billion for the quarter, compared to the consensus estimate of $1.24 billion. Harley-Davidson had a trailing twelve-month return on equity of 25.73% and a net margin of 12.11%. The firm's revenue for the quarter was down 4.1% compared to the same quarter last year. During the same quarter in the prior year, the company posted $1.41 earnings per share.

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson announced a quarterly dividend on Friday, May 13th. Stockholders of record on Thursday, June 2nd will be given a dividend of $0.157 per share on Friday, June 17th. This represents a $0.63 dividend on an annualized basis and a yield of 1.59%. The ex-dividend date is Wednesday, June 1st.
Read our dividend analysis for HOG
.

Is Harley-Davidson a good dividend stock?

Harley-Davidson (NYSE:HOG) pays an annual dividend of $0.63 per share and currently has a dividend yield of 1.62%. The company has been increasing its dividend for 2 consecutive year(s), indicating that it does not yet have a strong track record of dividend growth. The dividend payout ratio is 15.37%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, HOG will have a dividend payout ratio of 13.43% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for HOG.

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?

38 employees have rated Harley-Davidson Chief Executive Officer Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among the company's employees.

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by many different institutional and retail investors. Top institutional shareholders include Bank of Montreal Can (0.91%), Twin Tree Management LP (0.00%), Principal Financial Group Inc. (0.40%), RWC Asset Management LLP (0.35%), Rhumbline Advisers (0.29%) and Mirae Asset Global Investments Co. Ltd. (0.27%). Insiders that own company stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Luke Christopher Mansfield, Mark R Kornetzke, Michelle Kumbier and Rafeh Masood.
View institutional ownership trends
.

How do I buy shares of Harley-Davidson?

Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $39.58.

How much money does Harley-Davidson make?

Harley-Davidson (NYSE:HOG) has a market capitalization of $5.79 billion and generates $5.34 billion in revenue each year. The company earns $650.02 million in net income (profit) each year or $4.10 on an earnings per share basis.

How many employees does Harley-Davidson have?

The company employs 5,800 workers across the globe.

Does Harley-Davidson have any subsidiaries?

The following companies are subsidiares of Harley-Davidson: Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, H-D Capitol Drive LLC, H-D F&R LLC, H-D Franklin LLC, H-D Hong Kong Limited, H-D International Holding Co. Inc., H-D LiveWire Labs LLC, H-D Motor (Thailand) Limited, H-D Motor Company India Private Limited, H-D Motorcycle (Thailand) Limited, H-D Pilgrim Road LLC, H-D Tomahawk Industrial Park LLC, H-D Tomahawk Kaphaem Road LLC, H-D Tomahawk Somo LLC, H-D U.S.A. LLC, HDMC (Thailand) Ltd., HDWA LLC, HR Holding Corp., HR LLC, Harley-Davidson (Shanghai) Commercial and Trading Co. Ltd., Harley-Davidson (Thailand) Company Limited, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, Harley-Davidson Asia Pacific Pte. Ltd., Harley-Davidson Australia Pty. Limited, Harley-Davidson Austria GmbH, Harley-Davidson Benelux B.V., Harley-Davidson Canada GP Inc., Harley-Davidson Canada Holdings ULC, Harley-Davidson Canada LP, Harley-Davidson Central and Eastern Europe s.r.o., Harley-Davidson Credit Corp., Harley-Davidson Customer Funding Corp, Harley-Davidson De Mexico Management S. De R.L. De C.V., Harley-Davidson De Mexico S. De R.L. De C.V., Harley-Davidson Dealer Systems Inc., Harley-Davidson Espana S.L., Harley-Davidson Europe Limited, Harley-Davidson Financial Services Canada Inc., Harley-Davidson Financial Services Europe Limited, Harley-Davidson Financial Services Inc., Harley-Davidson Financial Services International Inc., Harley-Davidson France SAS, Harley-Davidson Germany GmbH, Harley-Davidson Holding Co. Inc., Harley-Davidson Indonesia PT, Harley-Davidson Insurance Services Inc., Harley-Davidson Insurance Services of Illinois Inc., Harley-Davidson Italia S.r.l., Harley-Davidson Japan KK, Harley-Davidson Leasing Inc., Harley-Davidson MENA DMCC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., Harley-Davidson Motorcycle Trust 2015-1, Harley-Davidson Motorcycle Trust 2015-2, Harley-Davidson Museum LLC, Harley-Davidson RUS LLC, Harley-Davidson South East Europe Single Member E.P.E., Harley-Davidson Switzerland GmbH, Harley-Davidson Warehouse Funding Corp., Harley-Davidson do Brazil Fabricacao De Componentes Ltda., Harley-Davidson do Brazil Ltda., MV Agusta Group, New Castalloy Pty. Limited, and StaCyc.
Read More

When was Harley-Davidson founded?

Harley-Davidson was founded in 1903.

How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The official website for the company is www.harley-davidson.com. The company can be reached via phone at (414) 342-4680, via email at licensingdept@harley-davidson.com, or via fax at 414-343-4089.

This page (NYSE:HOG) was last updated on 8/12/2022 by MarketBeat.com Staff

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