NYSE:HOG - Harley-Davidson Stock Price, Price Target & More Sign in or create an account to add this stock to your watchlist. Get Started $42.93 -0.31 (-0.72 %) (As of 07/15/2018 04:00 PM ET)Previous Close$42.93Today's Range$42.70 - $43.1252-Week Range$39.34 - $56.50Volume1.52 million shsAverage Volume2.36 million shsMarket Capitalization$7.15 billionP/E Ratio12.27Dividend Yield3.45%Beta0.9 Company ProfileFinancialsAnalyst RatingsDividend HistoryEarnings HistoryInsider TradesHeadlinesOptions ChainSEC FilingsSocial MediaChart Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Harley-Davidson, Inc. primarily manufactures and sells cruiser and touring motorcycles. The company operates in two segments, Motorcycles & Related Products, and Financial Services. The Motorcycles & Related Products segment designs, manufactures, and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services. It offers motorcycle parts and accessories, such as replacement parts, and mechanical and cosmetic accessories; and general merchandise, including MotorClothes apparel and riding gear, as well as licenses the Harley-Davidson name and other trademarks. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and motorcycle parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin. Receive HOG News and Ratings via Email Sign-up to receive the latest news and ratings for HOG and its competitors with MarketBeat's FREE daily newsletter. Industry, Sector and Symbol Stock Exchange NYSE Industry Motorcycles, bicycles, & parts Sub-IndustryMotorcycle Manufacturers SectorAuto/Tires/Trucks SymbolNYSE:HOG CUSIP41282210 Webwww.harley-davidson.com Phone414-342-4680 Debt Debt-to-Equity Ratio2.06 Current Ratio1.11 Quick Ratio0.96 Price-To-Earnings Trailing P/E Ratio12.27 Forward P/E Ratio11.39 P/E Growth1.43 Sales & Book Value Annual Sales$4.92 billion Price / Sales1.45 Cash Flow$5.4480 per share Price / Cash7.88 Book Value$10.96 per share Price / Book3.92 Profitability EPS (Most Recent Fiscal Year)$3.50 Net Income$521.75 million Net Margins10.31% Return on Equity32.45% Return on Assets6.15% Miscellaneous Employees5,200 Outstanding Shares166,440,000Market Cap$7,145.14 Harley-Davidson (NYSE:HOG) Frequently Asked Questions What is Harley-Davidson's stock symbol? Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG." How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson? Harley-Davidson announced a quarterly dividend on Thursday, May 10th. Shareholders of record on Thursday, May 31st will be given a dividend of $0.37 per share on Friday, June 15th. This represents a $1.48 annualized dividend and a yield of 3.45%. The ex-dividend date is Wednesday, May 30th. View Harley-Davidson's Dividend History. How will Harley-Davidson's stock buyback program work? Harley-Davidson declared that its Board of Directors has authorized a share repurchase program on Wednesday, February 7th 2018, which allows the company to buyback 15,000,000 outstanding shares, according to EventVestor. This buyback authorization allows the company to reacquire shares of its stock through open market purchases. Stock buyback programs are usually a sign that the company's management believes its stock is undervalued. How were Harley-Davidson's earnings last quarter? Harley-Davidson Inc (NYSE:HOG) issued its quarterly earnings results on Tuesday, April, 24th. The company reported $1.24 earnings per share (EPS) for the quarter, topping the Zacks' consensus estimate of $1.08 by $0.16. The business had revenue of $1.54 billion for the quarter, compared to analysts' expectations of $1.24 billion. Harley-Davidson had a net margin of 10.31% and a return on equity of 32.45%. The business's revenue for the quarter was up 2.7% on a year-over-year basis. During the same period in the prior year, the business posted $1.05 earnings per share. View Harley-Davidson's Earnings History. When is Harley-Davidson's next earnings date? Harley-Davidson is scheduled to release their next quarterly earnings announcement on Tuesday, July, 24th 2018. View Earnings Estimates for Harley-Davidson. What price target have analysts set for HOG? 15 equities research analysts have issued 1 year target prices for Harley-Davidson's stock. Their predictions range from $40.00 to $56.00. On average, they expect Harley-Davidson's share price to reach $48.0769 in the next year. This suggests a possible upside of 12.0% from the stock's current price. View Analyst Ratings for Harley-Davidson. What is the consensus analysts' recommendation for Harley-Davidson? 15 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 1 sell rating, 8 hold ratings and 6 buy ratings for the stock, resulting in a consensus recommendation of "Hold." Who are some of Harley-Davidson's key competitors? Some companies that are related to Harley-Davidson include Bridgestone (BRDCY), Ferrari (RACE), Hyundai Motor (HYMLF), RENAULT S A/ADR (RNLSY), SUZUKI MTR CORP/ADR (SZKMY), GEELY AUTOMOBIL/ADR (GELYY), Cummins (CMI), MICHELIN COMPAG/ADR (MGDDY), PACCAR (PCAR), PEUGEOT SA/ADR (PUGOY), SUBARU CORP/ADR (FUJHY), Magna International (MGA), CNH Industrial (CNHI), VALEO/S (VLEEY) and Genuine Parts (GPC). Who are Harley-Davidson's key executives? Harley-Davidson's management team includes the folowing people: Mr. Matthew S. Levatich, Pres, CEO & Director (Age 53)Mr. John A. Olin, Sr. VP & CFO (Age 57)Mr. Paul J. Jones, VP of Strategy and Sustainability & Chief Legal Officer (Age 47)Mr. Lawrence G. Hund, Pres & COO of Harley-Davidson Financial Services (Age 62)Ms. Michelle A. Kumbier, Chief operating Officer of Harley Davidson Motor Company (Age 50) Has Harley-Davidson been receiving favorable news coverage? News headlines about HOG stock have been trending somewhat positive on Sunday, according to Accern Sentiment Analysis. The research firm scores the sentiment of press coverage by analyzing more than twenty million blog and news sources in real time. Accern ranks coverage of companies on a scale of negative one to one, with scores nearest to one being the most favorable. Harley-Davidson earned a news impact score of 0.04 on Accern's scale. They also assigned media stories about the company an impact score of 48.33 out of 100, meaning that recent press coverage is somewhat unlikely to have an effect on the company's share price in the next few days. Who are Harley-Davidson's major shareholders? Harley-Davidson's stock is owned by many different of institutional and retail investors. Top institutional shareholders include Thompson Investment Management Inc. (0.06%), Fjarde AP Fonden Fourth Swedish National Pension Fund (0.03%), Gateway Investment Advisers LLC (0.03%), State of Alaska Department of Revenue (0.02%), CenturyLink Investment Management Co (0.02%) and DnB Asset Management AS (0.01%). Company insiders that own Harley-Davidson stock include Donald A James, Joanne M Bischmann, Jochen Zeitz, John A Olin, Lawrence G Hund, Matthew S Levatich, Michelle Kumbier, Paul J Jones, Tchernavia Rocker and Troy Alstead. View Institutional Ownership Trends for Harley-Davidson. Which institutional investors are selling Harley-Davidson stock? HOG stock was sold by a variety of institutional investors in the last quarter, including Park National Corp OH. Company insiders that have sold Harley-Davidson company stock in the last year include Jochen Zeitz, John A Olin, Lawrence G Hund, Matthew S Levatich, Paul J Jones and Tchernavia Rocker. View Insider Buying and Selling for Harley-Davidson. Which institutional investors are buying Harley-Davidson stock? HOG stock was bought by a variety of institutional investors in the last quarter, including Gateway Investment Advisers LLC, CenturyLink Investment Management Co, DnB Asset Management AS, Thompson Investment Management Inc., Fjarde AP Fonden Fourth Swedish National Pension Fund, State of Alaska Department of Revenue and IFM Investors Pty Ltd. View Insider Buying and Selling for Harley-Davidson. How do I buy shares of Harley-Davidson? Shares of HOG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab. What is Harley-Davidson's stock price today? One share of HOG stock can currently be purchased for approximately $42.93. How big of a company is Harley-Davidson? Harley-Davidson has a market capitalization of $7.15 billion and generates $4.92 billion in revenue each year. The company earns $521.75 million in net income (profit) each year or $3.50 on an earnings per share basis. Harley-Davidson employs 5,200 workers across the globe. How can I contact Harley-Davidson? Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company can be reached via phone at 414-342-4680 or via email at [email protected] MarketBeat Community Rating for Harley-Davidson (NYSE HOG)Community Ranking: 2.4 out of 5 ( )Outperform Votes: 587 (Vote Outperform)Underperform Votes: 656 (Vote Underperform)Total Votes: 1,243MarketBeat's community ratings are surveys of what our community members think about Harley-Davidson and other stocks. Vote "Outperform" if you believe HOG will outperform the S&P 500 over the long term. Vote "Underperform" if you believe HOG will underperform the S&P 500 over the long term. You may vote once every thirty days. This page was last updated on 7/15/2018 by MarketBeat.com StaffFeatured Article: What does relative strength index mean?