Harley-Davidson - HOG Stock Forecast, Price & News

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Wall Street Analyst Weigh In

A number of equities analysts have recently commented on the stock. TheStreet raised shares of Harley-Davidson from a "c+" rating to a "b" rating in a research note on Wednesday, April 27th. Bank of America decreased their price target on Harley-Davidson from $70.00 to $60.00 and set a "buy" rating for the company in a report on Wednesday, July 20th. StockNews.com lowered shares of Harley-Davidson from a "buy" rating to a "hold" rating in a research note on Saturday, August 6th. DA Davidson upped their target price on shares of Harley-Davidson to $36.00 in a research note on Tuesday. Finally, Morgan Stanley cut their target price on Harley-Davidson from $44.00 to $40.00 and set an "equal weight" rating on the stock in a research report on Thursday, July 14th. Five research analysts have rated the stock with a hold rating and six have assigned a buy rating to the stock. According to data from MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and a consensus target price of $49.00.

Harley-Davidson Stock Performance

Shares of HOG traded up $0.74 during midday trading on Thursday, hitting $39.61. 53,343 shares of the stock traded hands, compared to its average volume of 1,345,495. The company has a debt-to-equity ratio of 1.97, a quick ratio of 1.25 and a current ratio of 1.44. Harley-Davidson has a 1-year low of $29.80 and a 1-year high of $44.46. The business's 50 day moving average price is $33.81 and its two-hundred day moving average price is $36.54. The firm has a market capitalization of $5.79 billion, a PE ratio of 9.48, a price-to-earnings-growth ratio of 0.97 and a beta of 1.34.

Harley-Davidson (NYSE:HOG - Get Rating) last announced its quarterly earnings results on Thursday, July 28th. The company reported $1.46 EPS for the quarter, beating the consensus estimate of $1.25 by $0.21. The company had revenue of $1.47 billion for the quarter, compared to analyst estimates of $1.24 billion. Harley-Davidson had a net margin of 12.11% and a return on equity of 25.73%. Harley-Davidson's revenue was down 4.1% compared to the same quarter last year. During the same quarter last year, the business earned $1.41 earnings per share. Equities research analysts predict that Harley-Davidson will post 4.48 EPS for the current fiscal year.

Harley-Davidson Cuts Dividend

The firm also recently declared a quarterly dividend, which was paid on Friday, June 17th. Stockholders of record on Thursday, June 2nd were issued a dividend of $0.157 per share. This represents a $0.63 dividend on an annualized basis and a dividend yield of 1.59%. The ex-dividend date was Wednesday, June 1st. Harley-Davidson's dividend payout ratio (DPR) is 15.37%.

Insider Activity at Harley-Davidson

In related news, Director Rafeh Masood acquired 1,335 shares of the firm's stock in a transaction dated Tuesday, August 9th. The stock was acquired at an average cost of $37.50 per share, for a total transaction of $50,062.50. Following the completion of the acquisition, the director now directly owns 1,335 shares of the company's stock, valued at approximately $50,062.50. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Company insiders own 0.60% of the company's stock.