NYSE:HOG - Harley-Davidson Stock Price, News, & Analysis Sign in or create an account to add this stock to your watchlist. Get Started $34.81 +0.25 (+0.72 %) (As of 05/20/2019 04:00 PM ET)Previous Close$34.56Today's Range$34.18 - $34.9252-Week Range$31.36 - $46.79Volume1.40 million shsAverage Volume2.23 million shsMarket Capitalization$5.54 billionP/E Ratio9.21Dividend Yield4.34%Beta1.15 ProfileAnalyst RatingsChartDividendEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsSocial Media Share on FacebookShare on TwitterShare on LinkedInShare on RedditShare on StocktwitsPrint this articleShare by Email Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and motorcycle parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin. Receive HOG News and Ratings via Email Sign-up to receive the latest news and ratings for HOG and its competitors with MarketBeat's FREE daily newsletter. Industry, Sector and Symbol Stock Exchange NYSE Industry Motorcycles, bicycles, & parts Sub-IndustryMotorcycle Manufacturers SectorAuto/Tires/Trucks Current SymbolNYSE:HOG Previous Symbol CUSIP41282210 CIK793952 Webwww.harley-davidson.com Phone414-342-4680Debt Debt-to-Equity Ratio2.66 Current Ratio1.22 Quick Ratio1.05Price-To-Earnings Trailing P/E Ratio9.21 Forward P/E Ratio9.36 P/E Growth1.18 Sales & Book Value Annual Sales$5.72 billion Price / Sales0.97 Cash Flow$6.0857 per share Price / Cash Flow5.72 Book Value$11.30 per share Price / Book3.08Profitability EPS (Most Recent Fiscal Year)$3.78 Net Income$531.45 million Net Margins8.72% Return on Equity28.82% Return on Assets5.37%Miscellaneous Employees5,300 Outstanding Shares159,073,000Market Cap$5.54 billion Next Earnings Date7/23/2019 (Estimated) OptionableOptionable Harley-Davidson (NYSE:HOG) Frequently Asked Questions What is Harley-Davidson's stock symbol? Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG." How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson? Harley-Davidson declared a quarterly dividend on Thursday, May 9th. Shareholders of record on Thursday, May 30th will be given a dividend of $0.375 per share on Friday, June 14th. This represents a $1.50 annualized dividend and a yield of 4.31%. The ex-dividend date is Wednesday, May 29th. View Harley-Davidson's Dividend History. How will Harley-Davidson's stock buyback program work? Harley-Davidson declared that its Board of Directors has authorized a share buyback plan on Wednesday, February 7th 2018, which permits the company to repurchase 15,000,000 outstanding shares, according to EventVestor. This repurchase authorization permits the company to repurchase shares of its stock through open market purchases. Shares repurchase plans are generally a sign that the company's management believes its stock is undervalued. How were Harley-Davidson's earnings last quarter? Harley-Davidson Inc (NYSE:HOG) announced its quarterly earnings results on Tuesday, April, 23rd. The company reported $0.98 earnings per share for the quarter, beating the Zacks' consensus estimate of $0.86 by $0.12. The firm earned $1.38 billion during the quarter, compared to analyst estimates of $1.21 billion. Harley-Davidson had a net margin of 8.72% and a return on equity of 28.82%. The business's quarterly revenue was down 10.1% on a year-over-year basis. During the same quarter last year, the firm earned $1.24 earnings per share. View Harley-Davidson's Earnings History. When is Harley-Davidson's next earnings date? Harley-Davidson is scheduled to release their next quarterly earnings announcement on Tuesday, July 23rd 2019. View Earnings Estimates for Harley-Davidson. What price target have analysts set for HOG? 15 brokerages have issued 1-year price objectives for Harley-Davidson's shares. Their forecasts range from $34.00 to $46.00. On average, they expect Harley-Davidson's stock price to reach $42.1667 in the next twelve months. This suggests a possible upside of 21.1% from the stock's current price. View Analyst Price Targets for Harley-Davidson. What is the consensus analysts' recommendation for Harley-Davidson? 15 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 3 sell ratings, 9 hold ratings and 3 buy ratings for the stock, resulting in a consensus recommendation of "Hold." View Analyst Ratings for Harley-Davidson. Has Harley-Davidson been receiving favorable news coverage? Press coverage about HOG stock has trended somewhat negative on Monday, according to InfoTrie Sentiment Analysis. The research firm rates the sentiment of news coverage by monitoring more than six thousand blog and news sources in real time. The firm ranks coverage of publicly-traded companies on a scale of negative five to five, with scores closest to five being the most favorable. Harley-Davidson earned a news sentiment score of -1.6 on InfoTrie's scale. They also gave news stories about the company a news buzz of 8.0 out of 10, meaning that recent news coverage is very likely to have an impact on the company's share price in the near future. Who are some of Harley-Davidson's key competitors? Some companies that are related to Harley-Davidson include Yamaha Motor (YAMHF), Fox Factory (FOXF), Arcimoto (FUV), Leatt (LEAT) and ZAP (ZAAP). What other stocks do shareholders of Harley-Davidson own? Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Intel (INTC), Netflix (NFLX), Starbucks (SBUX), Bank of America (BAC), Ford Motor (F), Exxon Mobil (XOM), Alibaba Group (BABA), Gilead Sciences (GILD), Micron Technology (MU) and Walt Disney (DIS). Who are Harley-Davidson's key executives? Harley-Davidson's management team includes the folowing people: Mr. Matthew S. Levatich, Pres, CEO & Director (Age 54)Mr. John A. Olin, Sr. VP & CFO (Age 58)Mr. Paul J. Jones, VP, Chief Legal Officer, Chief Compliance Officer & Sec. (Age 48)Mr. Lawrence G. Hund, Pres & COO of Harley-Davidson Financial Services (Age 63)Mr. Mark R. Kornetzke, Chief Accounting Officer Who are Harley-Davidson's major shareholders? Harley-Davidson's stock is owned by many different of retail and institutional investors. Top institutional investors include BlackRock Inc. (8.92%), LSV Asset Management (2.56%), Beutel Goodman & Co Ltd. (2.47%), Hotchkis & Wiley Capital Management LLC (2.44%), Hotchkis & Wiley Capital Management LLC (2.44%) and Dimensional Fund Advisors LP (1.80%). Company insiders that own Harley-Davidson stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Matthew S Levatich, Paul J Jones, Tchernavia Rocker and Troy Alstead. View Institutional Ownership Trends for Harley-Davidson. Which major investors are selling Harley-Davidson stock? HOG stock was sold by a variety of institutional investors in the last quarter, including Great Lakes Advisors LLC, Global Thematic Partners LLC, Amundi Pioneer Asset Management Inc., HL Financial Services LLC, Virginia Retirement Systems ET AL, Westpac Banking Corp, Goldman Sachs Group Inc. and Strs Ohio. Company insiders that have sold Harley-Davidson company stock in the last year include Jochen Zeitz, John A Olin and Lawrence G Hund. View Insider Buying and Selling for Harley-Davidson. Which major investors are buying Harley-Davidson stock? HOG stock was acquired by a variety of institutional investors in the last quarter, including BlackRock Inc., Dimensional Fund Advisors LP, Great West Life Assurance Co. Can, Robeco Institutional Asset Management B.V., Hotchkis & Wiley Capital Management LLC, Hotchkis & Wiley Capital Management LLC, Charles Schwab Investment Management Inc. and Morningstar Investment Services LLC. View Insider Buying and Selling for Harley-Davidson. How do I buy shares of Harley-Davidson? Shares of HOG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Scottrade, Fidelity and Charles Schwab. What is Harley-Davidson's stock price today? One share of HOG stock can currently be purchased for approximately $34.81. How big of a company is Harley-Davidson? Harley-Davidson has a market capitalization of $5.54 billion and generates $5.72 billion in revenue each year. The company earns $531.45 million in net income (profit) each year or $3.78 on an earnings per share basis. Harley-Davidson employs 5,300 workers across the globe. What is Harley-Davidson's official website? The official website for Harley-Davidson is http://www.harley-davidson.com. How can I contact Harley-Davidson? Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company can be reached via phone at 414-342-4680 or via email at [email protected] MarketBeat Community Rating for Harley-Davidson (NYSE HOG)Community Ranking: 2.5 out of 5 ( )Outperform Votes: 702 (Vote Outperform)Underperform Votes: 727 (Vote Underperform)Total Votes: 1,429MarketBeat's community ratings are surveys of what our community members think about Harley-Davidson and other stocks. Vote "Outperform" if you believe HOG will outperform the S&P 500 over the long term. Vote "Underperform" if you believe HOG will underperform the S&P 500 over the long term. 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