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S&P 500   3,752.76 (-1.13%)
DOW   30,631.89 (-1.16%)
QQQ   312.55 (-0.57%)
S&P 500   3,752.76 (-1.13%)
DOW   30,631.89 (-1.16%)
QQQ   312.55 (-0.57%)
S&P 500   3,752.76 (-1.13%)
DOW   30,631.89 (-1.16%)
QQQ   312.55 (-0.57%)
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Harley-Davidson Stock Forecast, Price & News

-1.00 (-2.45 %)
(As of 01/15/2021 10:10 AM ET)
Today's Range
Now: $39.80
50-Day Range
MA: $38.20
52-Week Range
Now: $39.80
Volume5,272 shs
Average Volume1.37 million shs
Market Capitalization$6.10 billion
P/E Ratio55.28
Dividend Yield0.20%
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells on-road Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin.
Harley-Davidson logo


Overall MarketRank

2.13 out of 5 stars

Auto/Tires/Trucks Sector

9th out of 115 stocks

Motorcycles, Bicycles, & Parts Industry

1st out of 6 stocks

Analyst Opinion: 2.2Community Rank: 2.6Dividend Strength: 1.7Insider Behavior: 1.7Valuation: 2.5 5 -4 -3 -2 -1 -

Industry, Sector and Symbol

Industry Motorcycles, bicycles, & parts
Sub-IndustryMotorcycle Manufacturers



Sales & Book Value

Annual Sales$5.36 billion
Cash Flow$5.66 per share
Book Value$11.69 per share


Net Income$423.64 million


Market Cap$6.10 billion
Next Earnings Date1/26/2021 (Estimated)
-1.00 (-2.45 %)
(As of 01/15/2021 10:10 AM ET)
30 days | 90 days | 365 days | Advanced Chart

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Harley-Davidson (NYSE:HOG) Frequently Asked Questions

How has Harley-Davidson's stock been impacted by Coronavirus (COVID-19)?

Harley-Davidson's stock was trading at $23.07 on March 11th, 2020 when Coronavirus (COVID-19) reached pandemic status according to the World Health Organization (WHO). Since then, HOG shares have increased by 76.9% and is now trading at $40.80.
View which stocks have been most impacted by COVID-19

Is Harley-Davidson a buy right now?

17 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 9 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" Harley-Davidson stock. A hold rating indicates that analysts believe investors should maintain any existing positions they have in HOG, but not buy additional shares or sell existing shares.
View analyst ratings for Harley-Davidson
or view MarketBeat's top 5 stock picks.

What stocks does MarketBeat like better than Harley-Davidson?

Wall Street analysts have given Harley-Davidson a "Hold" rating, but there may be better short-term opportunities in the market. Some of MarketBeat's past winning trading ideas have resulted in 5-15% weekly gains. MarketBeat just released five new trading ideas, but Harley-Davidson wasn't one of them. MarketBeat thinks these five stocks may be even better buys.
View MarketBeat's top stock picks here.

When is Harley-Davidson's next earnings date?

Harley-Davidson is scheduled to release its next quarterly earnings announcement on Tuesday, January 26th 2021.
View our earnings forecast for Harley-Davidson

How were Harley-Davidson's earnings last quarter?

Harley-Davidson, Inc. (NYSE:HOG) released its quarterly earnings data on Tuesday, October, 27th. The company reported $1.05 earnings per share (EPS) for the quarter, beating the Thomson Reuters' consensus estimate of $0.28 by $0.77. The company had revenue of $964.03 million for the quarter, compared to the consensus estimate of $853.71 million. Harley-Davidson had a return on equity of 12.61% and a net margin of 2.53%. The firm's quarterly revenue was down 9.8% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $0.70 earnings per share.
View Harley-Davidson's earnings history

How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?

Harley-Davidson announced a quarterly dividend on Tuesday, October 27th. Stockholders of record on Friday, December 4th will be given a dividend of $0.02 per share on Friday, December 18th. This represents a $0.08 dividend on an annualized basis and a dividend yield of 0.20%. The ex-dividend date of this dividend is Thursday, December 3rd.
View Harley-Davidson's dividend history

Is Harley-Davidson a good dividend stock?

Harley-Davidson pays an annual dividend of $0.08 per share and currently has a dividend yield of 0.20%. The dividend payout ratio of Harley-Davidson is 2.38%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, Harley-Davidson will have a dividend payout ratio of 2.86% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.
View Harley-Davidson's dividend history.

What price target have analysts set for HOG?

17 Wall Street analysts have issued twelve-month target prices for Harley-Davidson's shares. Their forecasts range from $20.00 to $46.00. On average, they anticipate Harley-Davidson's stock price to reach $35.57 in the next year. This suggests that the stock has a possible downside of 12.8%.
View analysts' price targets for Harley-Davidson
or view Wall Street analyst' top-rated stocks.

Who are some of Harley-Davidson's key competitors?

What other stocks do shareholders of Harley-Davidson own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include The Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).

Who are Harley-Davidson's key executives?

Harley-Davidson's management team includes the following people:
  • Mr. Jochen Zeitz, Pres, CEO & Chairman (Age 57, Pay $125k)
  • Mr. Lawrence G. Hund, Chief Commercial Officer (Age 64, Pay $1.16M)
  • Mr. Luke Christopher Mansfield, VP & Chief Strategy Officer (Age 43, Pay $747.17k)
  • Ms. Gina Goetter, Chief Financial Officer
  • Mr. Mark R. Kornetzke, Chief Accounting Officer
  • Mr. Shannon Burns, Director of Investor Relations
  • Mr. Paul J. Krause, Chief Legal Officer, Chief Compliance Officer & Sec. (Age 42)
  • Ms. Amy Giuffre, VP & Chief Communications Officer
  • Ms. Julie Anding, VP & Chief HR Officer (Age 51)
  • Ray Drea, Chief Stylist, VP & Director of Styling

What is Harley-Davidson's stock symbol?

Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."

Who are Harley-Davidson's major shareholders?

Harley-Davidson's stock is owned by a variety of institutional and retail investors. Top institutional investors include State of Alaska Department of Revenue (0.02%), Fulton Bank N.A. (0.00%), Raymond James Trust N.A. (0.00%) and NuWave Investment Management LLC (0.00%). Company insiders that own Harley-Davidson stock include Jochen Zeitz, John A Olin, Lawrence G Hund, Mark R Kornetzke, Michelle Kumbier and Paul J Jones.
View institutional ownership trends for Harley-Davidson

Which major investors are selling Harley-Davidson stock?

HOG stock was sold by a variety of institutional investors in the last quarter, including NuWave Investment Management LLC, and State of Alaska Department of Revenue.
View insider buying and selling activity for Harley-Davidson
or view top insider-selling stocks.

Which major investors are buying Harley-Davidson stock?

HOG stock was bought by a variety of institutional investors in the last quarter, including Fulton Bank N.A., and Raymond James Trust N.A..
View insider buying and selling activity for Harley-Davidson
or or view top insider-buying stocks.

How do I buy shares of Harley-Davidson?

Shares of HOG can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.

What is Harley-Davidson's stock price today?

One share of HOG stock can currently be purchased for approximately $40.80.

How big of a company is Harley-Davidson?

Harley-Davidson has a market capitalization of $6.25 billion and generates $5.36 billion in revenue each year. The company earns $423.64 million in net income (profit) each year or $3.36 on an earnings per share basis. Harley-Davidson employs 5,000 workers across the globe.

What is Harley-Davidson's official website?

The official website for Harley-Davidson is www.harley-davidson.com.

How can I contact Harley-Davidson?

Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The company can be reached via phone at 414-342-4680 or via email at [email protected]

This page was last updated on 1/15/2021 by MarketBeat.com Staff

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