NYSE:HOG

Harley-Davidson - HOG Stock Forecast, Price & News

$37.99

+1.88 (+5.21%)

(As of 10/4/2022 12:00 AM ET)

Add

Compare

Today's Range: $37.10
▼
$38.08
50-Day Range: $34.30
▼
$42.71
52-Week Range: $29.80
▼
$44.46

Volume: 1.91 million shs
Average Volume: 1.77 million shs
Market Capitalization: $5.55 billion

P/E Ratio: 9.27
Dividend Yield: 1.74%
Price Target: $47.29

Harley-Davidson MarketRank™ Forecast

Analyst Rating: Moderate Buy
2.50 Rating Score
Upside/Downside: 24.5% Upside
$47.29 Price Target
Short Interest: Bearish
4.98% of Float Sold Short
Dividend Strength: Moderate
Based on Four Factors
Sustainability: -5.90
Upright™ Environmental Score
News Sentiment: 0.22
Based on 12 Articles This Week
Insider Trading: Acquiring Shares
$50,062 Bought Last Quarter
Proj. Earnings Growth: 5.09%
From $4.52 to $4.75 Per Share

Overall MarketRank^™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.26 out of 5 stars

Auto/Tires/Trucks Sector

23rd out of 109 stocks

Motorcycles, Bicycles, & Parts Industry

2nd out of 4 stocks

2.3

Analyst's Opinion

Consensus Rating
Harley-Davidson has received a consensus rating of Buy. The company's average rating score is 2.50, and is based on 4 buy ratings, 4 hold ratings, and no sell ratings.
Price Target Upside/Downside
According to analysts' consensus price target of $47.29, Harley-Davidson has a forecasted upside of 24.5% from its current price of $37.99.
Amount of Analyst Coverage
Harley-Davidson has only been the subject of 2 research reports in the past 90 days.

2.0

Short Interest

Percentage of Shares Shorted
4.98% of the float of Harley-Davidson has been sold short.
Short Interest Ratio / Days to Cover
Harley-Davidson has a short interest ratio ("days to cover") of 5.4.
Change versus previous month
Short interest in Harley-Davidson has recently increased by 16.26%, indicating that investor sentiment is decreasing significantly.

2.5

Dividend Strength

Dividend Yield
Harley-Davidson pays a meaningful dividend of 1.74%, higher than the bottom 25% of all stocks that pay dividends.
Dividend Growth
Harley-Davidson has only been increasing its dividend for 2 years.
Dividend Coverage
The dividend payout ratio of Harley-Davidson is 15.37%. This payout ratio is at a healthy, sustainable level, below 75%.
Dividend Sustainability
Based on earnings estimates, Harley-Davidson will have a dividend payout ratio of 13.26% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.

0.0

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score
Harley-Davidson has received a -236.10% net impact score from Upright. The largest negative impact of Harley-Davidson in category "GHG emissions" seems to be driven mostly by its "Gasoline motorcycles", "Road vehicle control modules", and "Electric motorcycles" products. See details.
Environmental Sustainability
The Environmental Impact score for Harley-Davidson is -5.90.

1.8

News and Social Media Coverage

News Sentiment
Harley-Davidson has a news sentiment score of 0.22. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.46 average news sentiment score of Auto/Tires/Trucks companies.
News Coverage This Week
MarketBeat has tracked 12 news articles for Harley-Davidson this week, compared to 6 articles on an average week.
Search Interest
Only 5 people have searched for HOG on MarketBeat in the last 30 days. This is a decrease of -64% compared to the previous 30 days.
MarketBeat Follows
Only 9 people have added Harley-Davidson to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

3.3

Company Ownership

Insider Buying vs. Insider Selling
In the past three months, Harley-Davidson insiders have bought more of their company's stock than they have sold. Specifically, they have bought $50,062.00 in company stock and sold $0.00 in company stock.
Percentage Held by Insiders
Only 0.62% of the stock of Harley-Davidson is held by insiders.
Percentage Held by Institutions
87.12% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

3.1

Earnings and Valuation

Earnings Growth
Earnings for Harley-Davidson are expected to grow by 5.09% in the coming year, from $4.52 to $4.75 per share.
Price to Earnings Ratio vs. the Market
The P/E ratio of Harley-Davidson is 9.27, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 121.55.
Price to Earnings Ratio vs. Sector
The P/E ratio of Harley-Davidson is 9.27, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 11.54.
Price to Earnings Growth Ratio
Harley-Davidson has a PEG Ratio of 0.73. PEG Ratios below 1 indicate that a company could be undervalued.
Price to Book Value per Share Ratio
Harley-Davidson has a P/B Ratio of 2.29. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

See Top Rated MarketRank™ Stocks Here

About Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Receive HOG Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter.

HOG Stock News Headlines

October 4, 2022 | benzinga.com

Overview Of Value Stocks In The Consumer Cyclical Sector - Harley-Davidson (NYSE:HOG), WestRock (NYSE:WRK - Benzinga

October 4, 2022 | finance.yahoo.com

Why This New EV Stock Won't Be the Next Tesla

October 3, 2022 | bloomberg.com

Harley-Davidson's E-Bike Spinoff Surges in Volatile Trading - Bloomberg

September 29, 2022 | bloomberg.com

Harley-Davidson CEO Says Producing Electric Motorcycles Right Strategy (LVWR) - Bloomberg

September 29, 2022 | theglobeandmail.com

Harley-Davidson spins off its electric motorcycle division in $1.8-billion SPAC merger

September 28, 2022 | investopedia.com

Harley-Davidson Spins Off Electric Motorcycle Division - Investopedia

September 28, 2022 | msn.com

Harley-Davidson CEO: Motorcycle business holding up despite 'challenging' environment

September 28, 2022 | msn.com

Harley-Davidson spins off LiveWire in $1.8 billion SPAC merger

September 28, 2022 | finance.yahoo.com

Harley-Davidson Spins Off Electric Motorcycle Division

September 28, 2022 | finance.yahoo.com

Did Harley-Davidson, Inc. (NYSE:HOG) Use Debt To Deliver Its ROE Of 24%?

September 27, 2022 | finance.yahoo.com

Harley-Davidson's Electric Motorcycle Unit Completes SPAC Merger, Begins Trading On NYSE

September 27, 2022 | nasdaq.com

Why Harley-Davidson Stock Is Holding Up Despite A Tough Automotive Market - Nasdaq

September 27, 2022 | bloomberg.com

Harley's Electric-Motorcycle Spinoff Raises Less Than Planned in SPAC Debut - Bloomberg

September 27, 2022 | theglobeandmail.com

Harley-Davidson spins off its electric motorcycle division in $1.8-billion SPAC merger - The Globe and Mail

September 27, 2022 | cnbc.com

Harley-Davidson spins off electric motorcycle division in $1.8 billion SPAC merger - CNBC

September 26, 2022 | nasdaq.com

Why Harley-Davidson (HOG) is a Top Value Stock for the Long-Term - Nasdaq

September 26, 2022 | thestreet.com

Harley's LiveWire Electric Motorcycle Unit Takes a Big Step - TheStreet

September 26, 2022 | finance.yahoo.com

Harley's LiveWire Electric Motorcycle Unit Takes a Big Step

September 26, 2022 | forbes.com

Why Harley-Davidson Stock Is Holding Up Despite A Tough Automotive Market

September 20, 2022 | finance.yahoo.com

BRUNT Workwear Hires Industry Veterans from Patagonia, Harley Davidson, The RealReal, and more - Yahoo Finance

September 19, 2022 | bizjournals.com

Harley-Davidson's LiveWire gains traction for Sept. 26 spinoff - Milwaukee Business Journal - The Business Journals

September 19, 2022 | seekingalpha.com

SPAC AEA-Bridges Impact shareholders approve merger with Harley-Davidson EV unit LiveWire - Seeking Alpha

September 16, 2022 | finance.yahoo.com

Has EVgo (EVGO) Outpaced Other Auto-Tires-Trucks Stocks This Year?

September 13, 2022 | investing.com

Harley-Davidson Looks Set For A Pullback - Investing.com

September 9, 2022 | bizjournals.com

Harley-Davidson CEO Jochen Zeitz buys Milwaukee condo - Milwaukee Business Journal - The Business Journals

See More Headlines

30 days | 90 days | 365 days | Advanced Chart

Receive HOG Stock News and Ratings via Email

Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter.

HOG Company Calendar

Last Earnings: 7/28/2022
Ex-Dividend for 9/22 Dividend: 9/09/2022
Dividend Payable: 9/22/2022
Today: 10/04/2022
Next Earnings (Estimated): 10/26/2022
Fiscal Year End: 12/31/2022

Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange: NYSE
Industry: Motorcycles, bicycles, & parts
Sub-Industry: Motorcycle Manufacturers
Sector: Auto/Tires/Trucks
Current Symbol: NYSE:HOG
CUSIP: 41282210
CIK: 793952
Web: www.harley-davidson.com
Phone: (414) 342-4680
Fax: 414-343-4089
Employees: 5,800
Year Founded: 1903

Price Target and Rating

Average Stock Price Forecast: $47.29
High Stock Price Forecast: $60.00
Low Stock Price Forecast: $36.00
Forecasted Upside/Downside: +24.5%
Consensus Rating: Moderate Buy
Rating Score (0-4): 2.50
Research Coverage: 8 Analysts

Profitability

EPS (Most Recent Fiscal Year): $4.10
Trailing P/E Ratio: 9.27
Forward P/E Ratio: 8.40
P/E Growth: 0.73
Net Income: $650.02 million
Net Margins: 12.11%
Pretax Margin: 14.97%
Return on Equity: 25.73%
Return on Assets: 5.70%

Debt

Debt-to-Equity Ratio: 1.97
Current Ratio: 1.44
Quick Ratio: 1.25

Sales & Book Value

Annual Sales: $5.34 billion
Price / Sales: 1.04
Cash Flow: $6.49 per share
Price / Cash Flow: 5.85
Book Value: $16.59 per share
Price / Book: 2.29

Miscellaneous

Outstanding Shares: 146,162,000
Free Float: 145,256,000
Market Cap: $5.55 billion
Optionable: Optionable
Beta: 1.31

Social Links

Key Executives

Mr. Jochen Zeitz (Age 59)
Chairman, Pres & CEO
Comp: $5.67M

Ms. Gina Goetter
Chief Financial Officer

Mr. Jagdish Krishnan (Age 47)
Chief Digital Officer
Comp: $1.16M

Ms. Edel O'Sullivan (Age 42)
Chief Commercial Officer of Harley-Davidson Motor Company
Comp: $1.62M

Mr. Mark R. Kornetzke
Chief Accounting Officer

Mr. Shawn Michael Collins
Director of Investor Relations

Mr. Paul J. Krause (Age 44)
VP, Chief Legal & Compliance Officer and Sec.

George Prassas
VP of Communications & Corp. Relations

Theo Keetell
VP of Marketing

Ms. Tori Termaat (Age 44)
Chief HR Officer

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions

HOG Stock - Frequently Asked Questions

Should I buy or sell Harley-Davidson stock right now?: 8 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Harley-Davidson in the last year. There are currently 4 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" HOG shares.
View HOG analyst ratings or view top-rated stocks.
What is Harley-Davidson's stock price forecast for 2022?: 8 Wall Street analysts have issued 12 month price objectives for Harley-Davidson's shares. Their HOG share price forecasts range from $36.00 to $60.00. On average, they predict the company's stock price to reach $47.29 in the next year. This suggests a possible upside of 26.1% from the stock's current price.
View analysts price targets for HOG or view top-rated stocks among Wall Street analysts.
How have HOG shares performed in 2022?: Harley-Davidson's stock was trading at $37.69 at the beginning of 2022. Since then, HOG stock has decreased by 0.5% and is now trading at $37.49.
View the best growth stocks for 2022 here.
Are investors shorting Harley-Davidson?: Harley-Davidson saw a increase in short interest in September. As of September 15th, there was short interest totaling 7,220,000 shares, an increase of 16.3% from the August 31st total of 6,210,000 shares. Based on an average daily trading volume, of 1,340,000 shares, the days-to-cover ratio is presently 5.4 days. Currently, 5.0% of the company's stock are sold short.
View Harley-Davidson's Short Interest.
When is Harley-Davidson's next earnings date?: The company is scheduled to release its next quarterly earnings announcement on Wednesday, October 26th 2022.
View our HOG earnings forecast.
How were Harley-Davidson's earnings last quarter?: Harley-Davidson, Inc. (NYSE:HOG) released its quarterly earnings data on Thursday, July, 28th. The company reported $1.46 EPS for the quarter, topping the consensus estimate of $1.21 by $0.25. The firm had revenue of $1.47 billion for the quarter, compared to the consensus estimate of $1.24 billion. Harley-Davidson had a net margin of 12.11% and a trailing twelve-month return on equity of 25.73%. The firm's revenue was down 4.1% compared to the same quarter last year. During the same quarter last year, the business earned $1.41 earnings per share.
How often does Harley-Davidson pay dividends? What is the dividend yield for Harley-Davidson?: Harley-Davidson announced a quarterly dividend on Wednesday, August 31st. Shareholders of record on Monday, September 12th will be given a dividend of $0.1575 per share on Thursday, September 22nd. This represents a $0.63 dividend on an annualized basis and a yield of 1.68%. The ex-dividend date is Friday, September 9th. This is an increase from the stock's previous quarterly dividend of $0.16.
Read our dividend analysis for HOG.
Is Harley-Davidson a good dividend stock?: Harley-Davidson (NYSE:HOG) pays an annual dividend of $0.63 per share and currently has a dividend yield of 1.81%. The company has been increasing its dividend for 2 consecutive year(s), indicating that it does not yet have a strong track record of dividend growth. The dividend payout ratio is 15.37%. This payout ratio is at a healthy, sustainable level, below 75%. Based on earnings estimates, HOG will have a dividend payout ratio of 13.26% next year. This indicates that the company will be able to sustain or increase its dividend.
Read our dividend analysis for HOG.

What is Jochen Zeitz's approval rating as Harley-Davidson's CEO?: 38 employees have rated Harley-Davidson Chief Executive Officer Jochen Zeitz on Glassdoor.com. Jochen Zeitz has an approval rating of 73% among the company's employees.
What other stocks do shareholders of Harley-Davidson own?: Based on aggregate information from My MarketBeat watchlists, some companies that other Harley-Davidson investors own include Walt Disney (DIS), Intel (INTC), Exxon Mobil (XOM), AT&T (T), Bank of America (BAC), Netflix (NFLX), Gilead Sciences (GILD), Johnson & Johnson (JNJ), NVIDIA (NVDA) and Pfizer (PFE).
What is Harley-Davidson's stock symbol?: Harley-Davidson trades on the New York Stock Exchange (NYSE) under the ticker symbol "HOG."
How do I buy shares of Harley-Davidson?: Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.
What is Harley-Davidson's stock price today?: One share of HOG stock can currently be purchased for approximately $37.49.
How much money does Harley-Davidson make?: Harley-Davidson (NYSE:HOG) has a market capitalization of $5.48 billion and generates $5.34 billion in revenue each year. The company earns $650.02 million in net income (profit) each year or $4.10 on an earnings per share basis.
How many employees does Harley-Davidson have?: The company employs 5,800 workers across the globe.
Does Harley-Davidson have any subsidiaries?: The following companies are subsidiares of Harley-Davidson: Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, H-D Capitol Drive LLC, H-D F&R LLC, H-D Franklin LLC, H-D Hong Kong Limited, H-D International Holding Co. Inc., H-D LiveWire Labs LLC, H-D Motor (Thailand) Limited, H-D Motor Company India Private Limited, H-D Motorcycle (Thailand) Limited, H-D Pilgrim Road LLC, H-D Tomahawk Industrial Park LLC, H-D Tomahawk Kaphaem Road LLC, H-D Tomahawk Somo LLC, H-D U.S.A. LLC, HDMC (Thailand) Ltd., HDWA LLC, HR Holding Corp., HR LLC, Harley-Davidson (Shanghai) Commercial and Trading Co. Ltd., Harley-Davidson (Thailand) Company Limited, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, Harley-Davidson Asia Pacific Pte. Ltd., Harley-Davidson Australia Pty. Limited, Harley-Davidson Austria GmbH, Harley-Davidson Benelux B.V., Harley-Davidson Canada GP Inc., Harley-Davidson Canada Holdings ULC, Harley-Davidson Canada LP, Harley-Davidson Central and Eastern Europe s.r.o., Harley-Davidson Credit Corp., Harley-Davidson Customer Funding Corp, Harley-Davidson De Mexico Management S. De R.L. De C.V., Harley-Davidson De Mexico S. De R.L. De C.V., Harley-Davidson Dealer Systems Inc., Harley-Davidson Espana S.L., Harley-Davidson Europe Limited, Harley-Davidson Financial Services Canada Inc., Harley-Davidson Financial Services Europe Limited, Harley-Davidson Financial Services Inc., Harley-Davidson Financial Services International Inc., Harley-Davidson France SAS, Harley-Davidson Germany GmbH, Harley-Davidson Holding Co. Inc., Harley-Davidson Indonesia PT, Harley-Davidson Insurance Services Inc., Harley-Davidson Insurance Services of Illinois Inc., Harley-Davidson Italia S.r.l., Harley-Davidson Japan KK, Harley-Davidson Leasing Inc., Harley-Davidson MENA DMCC, Harley-Davidson Motor Company Group LLC, Harley-Davidson Motor Company Inc., Harley-Davidson Motor Company Operations Inc., Harley-Davidson Motorcycle Trust 2015-1, Harley-Davidson Motorcycle Trust 2015-2, Harley-Davidson Museum LLC, Harley-Davidson RUS LLC, Harley-Davidson South East Europe Single Member E.P.E., Harley-Davidson Switzerland GmbH, Harley-Davidson Warehouse Funding Corp., Harley-Davidson do Brazil Fabricacao De Componentes Ltda., Harley-Davidson do Brazil Ltda., MV Agusta Group, New Castalloy Pty. Limited, and StaCyc.
Read More
How can I contact Harley-Davidson?: Harley-Davidson's mailing address is 3700 W JUNEAU AVE, MILWAUKEE WI, 53208. The official website for the company is www.harley-davidson.com. The company can be reached via phone at (414) 342-4680, via email at licensingdept@harley-davidson.com, or via fax at 414-343-4089.

This page (NYSE:HOG) was last updated on 10/4/2022 by MarketBeat.com Staff

Get 30 Days of MarketBeat All Access Free

Best-in-Class Portfolio Monitoring
View the latest news, buy/sell ratings, SEC filings and insider transactions for your stocks. Compare your portfolio performance to leading indices and get personalized stock ideas based on your portfolio.
Stock Ideas and Recommendations
Get daily stock ideas from top-performing Wall Street analysts. Get short term trading ideas from the MarketBeat Idea Engine. View which stocks are hot on social media with MarketBeat's trending stocks report.
Advanced Stock Screeners and Research Tools
Identify stocks that meet your criteria using seven unique stock screeners. See what's happening in the market right now with MarketBeat's real-time news feed. Export data to Excel for your own analysis.

Start Your 30-Day Free Trial

Harley-Davidson - HOG Stock Forecast, Price & News

Harley-Davidson MarketRank™ Forecast

Overall MarketRank™

Analyst's Opinion

Short Interest

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

Change versus previous month

Dividend Strength

Sustainability and ESG

Overall ESG (Environmental, Social, and Governance) Score

Environmental Sustainability

News and Social Media Coverage

News Sentiment

News Coverage This Week

Search Interest

MarketBeat Follows