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NYSE:HOG

Harley-Davidson (HOG) Stock Price, News & Analysis

Harley-Davidson logo
$23.87 +0.36 (+1.53%)
As of 11:12 AM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

About Harley-Davidson Stock (NYSE:HOG)

Key Stats

Today's Range
$23.40
$23.98
50-Day Range
$20.84
$27.10
52-Week Range
$20.45
$39.93
Volume
312,092 shs
Average Volume
1.90 million shs
Market Capitalization
$2.95 billion
P/E Ratio
7.18
Dividend Yield
3.02%
Price Target
$29.83
Consensus Rating
Hold

Company Overview

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Harley-Davidson Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
98th Percentile Overall Score

HOG MarketRank™: 

Harley-Davidson scored higher than 98% of companies evaluated by MarketBeat, and ranked 3rd out of 86 stocks in the auto/tires/trucks sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Harley-Davidson has received a consensus rating of Hold. The company's average rating score is 2.43, and is based on 1 buy rating, 5 hold ratings, and no sell ratings.

  • Amount of Analyst Coverage

    Harley-Davidson has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

  • Read more about Harley-Davidson's stock forecast and price target.
  • Earnings Growth

    Earnings for Harley-Davidson are expected to grow by 28.78% in the coming year, from $3.44 to $4.43 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Harley-Davidson is 7.06, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 22.01.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Harley-Davidson is 7.06, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 17.22.

  • Price to Earnings Growth Ratio

    Harley-Davidson has a PEG Ratio of 0.38. PEG Ratios below 1 indicate that a company could be undervalued.

  • Price to Book Value per Share Ratio

    Harley-Davidson has a P/B Ratio of 0.95. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

  • Read more about Harley-Davidson's valuation and earnings.
  • Percentage of Shares Shorted

    11.89% of the float of Harley-Davidson has been sold short.
  • Short Interest Ratio / Days to Cover

    Harley-Davidson has a short interest ratio ("days to cover") of 5.5.
  • Change versus previous month

    Short interest in Harley-Davidson has recently increased by 10.70%, indicating that investor sentiment is decreasing significantly.
  • Dividend Yield

    Harley-Davidson pays a meaningful dividend of 3.11%, higher than the bottom 25% of all stocks that pay dividends.

  • Dividend Growth

    Harley-Davidson does not have a long track record of dividend growth.

  • Dividend Coverage

    The dividend payout ratio of Harley-Davidson is 21.62%. This payout ratio is at a healthy, sustainable level, below 75%.

  • Dividend Sustainability

    Based on earnings estimates, Harley-Davidson will have a dividend payout ratio of 16.25% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.

  • Read more about Harley-Davidson's dividend.
  • Percentage of Shares Shorted

    11.89% of the float of Harley-Davidson has been sold short.
  • Short Interest Ratio / Days to Cover

    Harley-Davidson has a short interest ratio ("days to cover") of 5.5.
  • Change versus previous month

    Short interest in Harley-Davidson has recently increased by 10.70%, indicating that investor sentiment is decreasing significantly.
  • News Sentiment

    Harley-Davidson has a news sentiment score of 0.30. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.68 average news sentiment score of Auto/Tires/Trucks companies.
  • News Coverage This Week

    MarketBeat has tracked 28 news articles for Harley-Davidson this week, compared to 10 articles on an average week.
  • Search Interest

    Only 11 people have searched for HOG on MarketBeat in the last 30 days. This is a decrease of -35% compared to the previous 30 days.
  • MarketBeat Follows

    27 people have added Harley-Davidson to their MarketBeat watchlist in the last 30 days. This is an increase of 23% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Harley-Davidson insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $88,264.00 in company stock.

  • Percentage Held by Insiders

    Only 0.93% of the stock of Harley-Davidson is held by insiders.

  • Percentage Held by Institutions

    85.10% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Harley-Davidson's insider trading history.
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HOG Stock News Headlines

The General Motors logo is displayed at the General Motors Detroit-Hamtramck Assembly plant in Hamt…
Tariff turmoil prompts cloudy forecasts from General Motors, Harley-Davidson for the year ahead
Uncertainty continues to hang over the latest round of financial results and forecasts for companies both big and small as they try to navigate a global trade system severely shaken by a stark shift in U.S. policy
Meta Chief Product Officer Chris Cox speaks at LlamaCon 2025, an AI developer conference, in Menlo …
Conservative activist Robby Starbuck sues Meta over AI responses about him
Conservative activist Robby Starbuck has filed a defamation lawsuit against Meta alleging that the social media giant’s artificial intelligence chat bot spread false statements about him, including that he participated in the the riot at the U.S. Capitol on Jan. 6, 2021
Warning: “DOGE Collapse” imminent
Elon Strikes Back You may already sense that the tide is turning against Elon Musk and DOGE. Just this week, President Trump promised to buy a Tesla to help support Musk in the face of a boycott against his company. But according to one research group, with connections to the Pentagon and the U.S. government, Elon's preparing to strike back in a much bigger way in the days ahead.
Milan, Italy - July 29, 2018: Harley Davidson motorcycle. Harley-Davidson, or Harley, is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin, in 1903 - Stock Editorial Photography
Harley-Davidson Tops Watchlists: Value Trap or Turnaround Play?
Harley-Davidson is attracting investor focus due to its iconic brand legacy and potential value despite operational shifts and market pressures.
See More Headlines

HOG Stock Analysis - Frequently Asked Questions

Harley-Davidson's stock was trading at $30.13 at the beginning of the year. Since then, HOG shares have decreased by 21.9% and is now trading at $23.52.
View the best growth stocks for 2025 here
.

Harley-Davidson, Inc. (NYSE:HOG) issued its quarterly earnings data on Thursday, May, 1st. The company reported $1.07 EPS for the quarter, topping the consensus estimate of $0.80 by $0.27. The business's quarterly revenue was down 23.2% on a year-over-year basis.
Read the conference call transcript
.

Harley-Davidson's board approved a stock buyback program on Thursday, July 25th 2024, which authorizes the company to repurchase $1,000,000,000 in outstanding shares, according to EventVestor. This means that the company could buy up to 19.4% of its shares through open market purchases. Shares buyback programs are often an indication that the company's leadership believes its stock is undervalued.

Harley-Davidson subsidiaries include these companies: StaCyc, MV Agusta Group, Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, and more.

Top institutional shareholders of Harley-Davidson include Bank of New York Mellon Corp (1.14%), Brickwood Asset Management LLP (0.93%), Rhumbline Advisers (0.27%) and Principal Financial Group Inc. (0.21%). Insiders that own company stock include ZEITZ JOCHEN, Luke Christopher Mansfield, Maryrose Sylvester, Jonathan R Root and Rafeh Masood.
View institutional ownership trends
.

Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Harley-Davidson investors own include Meta Platforms (META), Tesla (TSLA), NVIDIA (NVDA), Advanced Micro Devices (AMD), Intel (INTC), Exxon Mobil (XOM) and Chevron (CVX).

Company Calendar

Record date for 3/14 Dividend
2/28/2025
Ex-Dividend for 3/14 Dividend
2/28/2025
Dividend Payable
3/14/2025
Last Earnings
5/01/2025
Today
5/05/2025
Next Earnings (Estimated)
7/24/2025
Fiscal Year End
12/31/2025

Industry, Sector and Symbol

Stock Exchange
NYSE
Industry
Motorcycles, bicycles, & parts
Sub-Industry
Motorcycle Manufacturers
Current Symbol
NYSE:HOG
Employees
6,300
Year Founded
1903

Price Target and Rating

Average Stock Price Target
$29.83
High Stock Price Target
$35.00
Low Stock Price Target
$26.00
Potential Upside/Downside
+26.8%
Consensus Rating
Hold
Rating Score (0-4)
2.43
Research Coverage
7 Analysts

Profitability

Trailing P/E Ratio
7.06
Forward P/E Ratio
6.84
P/E Growth
0.38
Net Income
$455.36 million
Pretax Margin
9.97%

Debt

Sales & Book Value

Annual Sales
$5.19 billion
Cash Flow
$7.30 per share
Price / Cash Flow
3.22
Book Value
$24.81 per share
Price / Book
0.95

Miscellaneous

Free Float
126,219,000
Market Cap
$2.91 billion
Optionable
Optionable
Beta
1.28

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This page (NYSE:HOG) was last updated on 5/5/2025 by MarketBeat.com Staff
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