NYSE:HOG Harley-Davidson (HOG) Stock Price, News & Analysis $23.87 +0.36 (+1.53%) As of 11:12 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock About Harley-Davidson Stock (NYSE:HOG) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Harley-Davidson alerts:Sign Up Key Stats Today's Range$23.40▼$23.9850-Day Range$20.84▼$27.1052-Week Range$20.45▼$39.93Volume312,092 shsAverage Volume1.90 million shsMarket Capitalization$2.95 billionP/E Ratio7.18Dividend Yield3.02%Price Target$29.83Consensus RatingHold Company OverviewHarley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.Read More… Harley-Davidson Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks98th Percentile Overall ScoreHOG MarketRank™: Harley-Davidson scored higher than 98% of companies evaluated by MarketBeat, and ranked 3rd out of 86 stocks in the auto/tires/trucks sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.2 / 5Analyst RatingHold Consensus RatingHarley-Davidson has received a consensus rating of Hold. The company's average rating score is 2.43, and is based on 1 buy rating, 5 hold ratings, and no sell ratings.Amount of Analyst CoverageHarley-Davidson has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Harley-Davidson's stock forecast and price target. Earnings and Valuation5.0 / 5Proj. Earnings Growth28.78% Earnings GrowthEarnings for Harley-Davidson are expected to grow by 28.78% in the coming year, from $3.44 to $4.43 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Harley-Davidson is 7.06, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 22.01.Price to Earnings Ratio vs. SectorThe P/E ratio of Harley-Davidson is 7.06, which means that it is trading at a less expensive P/E ratio than the Auto/Tires/Trucks sector average P/E ratio of about 17.22.Price to Earnings Growth RatioHarley-Davidson has a PEG Ratio of 0.38. PEG Ratios below 1 indicate that a company could be undervalued.Price to Book Value per Share RatioHarley-Davidson has a P/B Ratio of 0.95. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about Harley-Davidson's valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted11.89% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 5.5.Change versus previous monthShort interest in Harley-Davidson has recently increased by 10.70%, indicating that investor sentiment is decreasing significantly. Dividend2.5 / 5Dividend StrengthModerate Dividend YieldHarley-Davidson pays a meaningful dividend of 3.11%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthHarley-Davidson does not have a long track record of dividend growth.Dividend CoverageThe dividend payout ratio of Harley-Davidson is 21.62%. This payout ratio is at a healthy, sustainable level, below 75%.Dividend SustainabilityBased on earnings estimates, Harley-Davidson will have a dividend payout ratio of 16.25% next year. This indicates that Harley-Davidson will be able to sustain or increase its dividend.Read more about Harley-Davidson's dividend. Sustainability and ESG0.0 / 5Environmental Score-5.90 Percentage of Shares Shorted11.89% of the float of Harley-Davidson has been sold short.Short Interest Ratio / Days to CoverHarley-Davidson has a short interest ratio ("days to cover") of 5.5.Change versus previous monthShort interest in Harley-Davidson has recently increased by 10.70%, indicating that investor sentiment is decreasing significantly. News and Social Media2.4 / 5News Sentiment0.30 News SentimentHarley-Davidson has a news sentiment score of 0.30. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.68 average news sentiment score of Auto/Tires/Trucks companies.News Coverage This WeekMarketBeat has tracked 28 news articles for Harley-Davidson this week, compared to 10 articles on an average week.Search InterestOnly 11 people have searched for HOG on MarketBeat in the last 30 days. This is a decrease of -35% compared to the previous 30 days.MarketBeat Follows27 people have added Harley-Davidson to their MarketBeat watchlist in the last 30 days. This is an increase of 23% compared to the previous 30 days. Company Ownership2.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Harley-Davidson insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $88,264.00 in company stock.Percentage Held by InsidersOnly 0.93% of the stock of Harley-Davidson is held by insiders.Percentage Held by Institutions85.10% of the stock of Harley-Davidson is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Harley-Davidson's insider trading history. Receive HOG Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Harley-Davidson and its competitors with MarketBeat's FREE daily newsletter. Email Address HOG Stock News HeadlinesTariff turmoil prompts cloudy forecasts from General Motors, Harley-Davidson for the year aheadUncertainty continues to hang over the latest round of financial results and forecasts for companies both big and small as they try to navigate a global trade system severely shaken by a stark shift in U.S. policyMay 1, 2025 | marketbeat.comConservative activist Robby Starbuck sues Meta over AI responses about himConservative activist Robby Starbuck has filed a defamation lawsuit against Meta alleging that the social media giant’s artificial intelligence chat bot spread false statements about him, including that he participated in the the riot at the U.S. Capitol on Jan. 6, 2021April 30, 2025 | marketbeat.comWarning: “DOGE Collapse” imminentElon Strikes Back You may already sense that the tide is turning against Elon Musk and DOGE. Just this week, President Trump promised to buy a Tesla to help support Musk in the face of a boycott against his company. But according to one research group, with connections to the Pentagon and the U.S. government, Elon's preparing to strike back in a much bigger way in the days ahead.May 5, 2025 | Altimetry (Ad)Harley-Davidson Tops Watchlists: Value Trap or Turnaround Play?Harley-Davidson is attracting investor focus due to its iconic brand legacy and potential value despite operational shifts and market pressures.April 9, 2025 | marketbeat.comHarley-Davidson, Inc. (NYSE:HOG) Q1 2025 Earnings Call TranscriptMay 3 at 6:23 PM | msn.comHarley-Davidson (NYSE:HOG) Misses Q1 Revenue EstimatesMay 2 at 6:20 PM | msn.comHarley-Davidson (HOG) Target Price Cut by BofA Amid Shipment Decline | HOG Stock NewsMay 2 at 11:46 AM | gurufocus.comGM, Harley-Davidson, Wayfair earnings calls weigh in on tariffsMay 2 at 10:54 AM | finance.yahoo.comSee More Headlines HOG Stock Analysis - Frequently Asked Questions How have HOG shares performed this year? Harley-Davidson's stock was trading at $30.13 at the beginning of the year. Since then, HOG shares have decreased by 21.9% and is now trading at $23.52. View the best growth stocks for 2025 here. How were Harley-Davidson's earnings last quarter? Harley-Davidson, Inc. (NYSE:HOG) issued its quarterly earnings data on Thursday, May, 1st. The company reported $1.07 EPS for the quarter, topping the consensus estimate of $0.80 by $0.27. The business's quarterly revenue was down 23.2% on a year-over-year basis. Read the conference call transcript. Is Harley-Davidson buying back stock? Harley-Davidson's board approved a stock buyback program on Thursday, July 25th 2024, which authorizes the company to repurchase $1,000,000,000 in outstanding shares, according to EventVestor. This means that the company could buy up to 19.4% of its shares through open market purchases. Shares buyback programs are often an indication that the company's leadership believes its stock is undervalued. Does Harley-Davidson have any subsidiaries? Harley-Davidson subsidiaries include these companies: StaCyc, MV Agusta Group, Buell Distribution Company LLC, Buell Motorcycle Company LLC, Eaglemark Savings Bank, Harley-Davidson Africa (Pty) Limited, Harley-Davidson Asia Pacific LLC, and more. Who are Harley-Davidson's major shareholders? Top institutional shareholders of Harley-Davidson include Bank of New York Mellon Corp (1.14%), Brickwood Asset Management LLP (0.93%), Rhumbline Advisers (0.27%) and Principal Financial Group Inc. (0.21%). Insiders that own company stock include ZEITZ JOCHEN, Luke Christopher Mansfield, Maryrose Sylvester, Jonathan R Root and Rafeh Masood. View institutional ownership trends. How do I buy shares of Harley-Davidson? Shares of HOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Harley-Davidson own? Based on aggregate information from My MarketBeat watchlists, some other companies that Harley-Davidson investors own include Meta Platforms (META), Tesla (TSLA), NVIDIA (NVDA), Advanced Micro Devices (AMD), Intel (INTC), Exxon Mobil (XOM) and Chevron (CVX). Company Calendar Record date for 3/14 Dividend2/28/2025Ex-Dividend for 3/14 Dividend2/28/2025Dividend Payable3/14/2025Last Earnings5/01/2025Today5/05/2025Next Earnings (Estimated)7/24/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNYSE SectorAuto/Tires/Trucks Industry Motorcycles, bicycles, & parts Sub-IndustryMotorcycle Manufacturers Current SymbolNYSE:HOG CIK793952 Webwww.harley-davidson.com Phone(414) 342-4680Fax414-343-4089Employees6,300Year Founded1903Price Target and Rating Average Stock Price Target$29.83 High Stock Price Target$35.00 Low Stock Price Target$26.00 Potential Upside/Downside+26.8%Consensus RatingHold Rating Score (0-4)2.43 Research Coverage7 Analysts Profitability EPS (Most Recent Fiscal Year)$3.33 Trailing P/E Ratio7.06 Forward P/E Ratio6.84 P/E Growth0.38Net Income$455.36 million Net Margins9.25% Pretax Margin9.97% Return on Equity13.64% Return on Assets3.64% Debt Debt-to-Equity Ratio1.41 Current Ratio1.40 Quick Ratio1.19 Sales & Book Value Annual Sales$5.19 billion Price / Sales0.56 Cash Flow$7.30 per share Price / Cash Flow3.22 Book Value$24.81 per share Price / Book0.95Miscellaneous Outstanding Shares123,703,000Free Float126,219,000Market Cap$2.91 billion OptionableOptionable Beta1.28 Social Links Free Today: Your Guide to Smarter Options TradesLearn the basics of options trading and how to use them to boost returns and manage risk with this free report from MarketBeat. Click the link below to get your free copy.Get This Free Report This page (NYSE:HOG) was last updated on 5/5/2025 by MarketBeat.com Staff From Our PartnersElon’s Terrifying Warning Forces Trump To Take ActionElon Musk has avoided two major financial crises before. He pulled Tesla and SpaceX back from the brink of col...American Hartford Gold | SponsoredElon Reveals Why There Soon Won’t Be Any Money For Social SecurityElon Musk's Near-Death Experience Sparks Dire Warning for Americans After cheating death twice—once in a te...Colonial Metals | SponsoredWarning: “DOGE Collapse” imminentElon Strikes Back You may already sense that the tide is turning against Elon Musk and DOGE. Just this week...Altimetry | SponsoredTrump’s Bitcoin Reserve is No Accident…Bryce Paul believes this is the #1 coin to buy right now The catalyst behind this surge is a massive new b...Crypto 101 Media | SponsoredShocking AI play that’s beats Nvidia by a country mileYou’ve seen the headlines about Nvidia. 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