IIPR vs. GRWG, XXII, HR, TRNO, RHP, KRC, CUZ, SBRA, SLG, and NHI
Should you be buying Innovative Industrial Properties stock or one of its competitors? The main competitors of Innovative Industrial Properties include GrowGeneration (GRWG), 22nd Century Group (XXII), Healthcare Realty Trust (HR), Terreno Realty (TRNO), Ryman Hospitality Properties (RHP), Kilroy Realty (KRC), Cousins Properties (CUZ), Sabra Healthcare REIT (SBRA), SL Green Realty (SLG), and National Health Investors (NHI).
Innovative Industrial Properties vs. Its Competitors
GrowGeneration (NASDAQ:GRWG) and Innovative Industrial Properties (NYSE:IIPR) are both small-cap cannabis companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends.
In the previous week, Innovative Industrial Properties had 1 more articles in the media than GrowGeneration. MarketBeat recorded 4 mentions for Innovative Industrial Properties and 3 mentions for GrowGeneration. GrowGeneration's average media sentiment score of 0.87 beat Innovative Industrial Properties' score of 0.43 indicating that GrowGeneration is being referred to more favorably in the media.
Innovative Industrial Properties has higher revenue and earnings than GrowGeneration. GrowGeneration is trading at a lower price-to-earnings ratio than Innovative Industrial Properties, indicating that it is currently the more affordable of the two stocks.
GrowGeneration presently has a consensus target price of $2.50, suggesting a potential upside of 50.60%. Innovative Industrial Properties has a consensus target price of $78.67, suggesting a potential upside of 50.20%. Given GrowGeneration's higher possible upside, analysts clearly believe GrowGeneration is more favorable than Innovative Industrial Properties.
36.0% of GrowGeneration shares are held by institutional investors. Comparatively, 70.6% of Innovative Industrial Properties shares are held by institutional investors. 7.6% of GrowGeneration shares are held by insiders. Comparatively, 2.0% of Innovative Industrial Properties shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
GrowGeneration has a beta of 3.08, meaning that its stock price is 208% more volatile than the S&P 500. Comparatively, Innovative Industrial Properties has a beta of 1.64, meaning that its stock price is 64% more volatile than the S&P 500.
Innovative Industrial Properties has a net margin of 47.71% compared to GrowGeneration's net margin of -29.84%. Innovative Industrial Properties' return on equity of 7.26% beat GrowGeneration's return on equity.
Summary
Innovative Industrial Properties beats GrowGeneration on 11 of the 15 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding IIPR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:IIPR) was last updated on 10/14/2025 by MarketBeat.com Staff