MediaAlpha (MAX) Stock Price, News & Analysis

Company Overview

MediaAlpha, Inc. (NYSE: MAX) operates a technology platform designed to help insurance companies and distributors acquire customers through digital channels. Its platform connects consumers who are shopping for insurance with providers and other distribution partners, using data, analytics and automated transactions to facilitate customer acquisition.

The company’s services primarily support insurance shopping and marketing across categories such as auto, home, health and life insurance. MediaAlpha provides tools for lead generation, comparison shopping, audience targeting and real-time bidding, enabling insurers and distributors to manage and optimize customer acquisition campaigns across digital sources.

MediaAlpha was founded in 2014 and became a publicly traded company in 2020. Its business is focused primarily on the U.S. insurance market, serving insurance carriers, distributors and digital publishers through its online marketplace and related technology solutions.

Key Stats

• Today's Range: $10.26 to $10.57
• 50-Day Range: $9.21 to $13.51
• 52-Week Range: $7.09 to $14.70
• Volume: 453,357 shs
• Average Volume: 787,745 shs
• Market Capitalization: $649.78 million
• P/E Ratio: 6.55
• Dividend Yield: N/A
• Price Target: $13.79
• Consensus Rating: Moderate Buy

MediaAlpha Stock Analysis - MarketRank™

MediaAlpha scored higher than 84% of companies evaluated by MarketBeat, and ranked 51st out of 236 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

MediaAlpha has received a consensus rating of Moderate Buy. The company's average rating score is 2.78, and is based on 2 strong buy ratings, 3 buy ratings, 4 hold ratings, and no sell ratings.

Upside Potential

MediaAlpha has a consensus price target of $13.79, representing about 31.7% upside from its current price of $10.47.

Amount of Analyst Coverage

MediaAlpha has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: -16.43%

Earnings Growth

Earnings for MediaAlpha are expected to decrease by -16.43% in the coming year, from $1.40 to $1.17 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of MediaAlpha is 6.46, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.77.

Price to Earnings Ratio vs. Sector

The P/E ratio of MediaAlpha is 6.46, which means that it is trading at a less expensive P/E ratio than the Communication Services sector average P/E ratio of about 20.41.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

5.42% of the float of MediaAlpha has been sold short.

Short Interest Ratio / Days to Cover

MediaAlpha has a short interest ratio ("days to cover") of 3.14, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in MediaAlpha has recently decreased by 7.08%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

MediaAlpha does not currently pay a dividend.

Dividend Growth

MediaAlpha does not have a long track record of dividend growth.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: 0.34

News Sentiment

MediaAlpha has a news sentiment score of 0.34. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.60 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 10 news articles for MediaAlpha this week, compared to 8 articles on an average week.

Search Interest

7 people have searched for MAX on MarketBeat in the last 30 days. This is an increase of 600% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added MediaAlpha to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 2.0 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, MediaAlpha insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $5,048,676.00 in company stock.

Percentage Held by Insiders

14.65% of the stock of MediaAlpha is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

64.39% of the stock of MediaAlpha is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 7/29/2026
• Today: 10/14/2026
• Next Earnings (Estimated): 11/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Communication Services
• Industry: Interactive Media & Services
• Sub-Industry: Interactive Media & Services
• Current Symbol: NYSE:MAX
• CIK: 1818383
• Web: www.mediaalpha.com
• Phone: 213-316-6256
• Fax: N/A
• Employees: 147
• Year Founded: 2010

Price Target and Rating

• Average Price Target for MediaAlpha: $13.79
• High Price Target: $17.00
• Low Price Target: $10.50
• Potential Upside/Downside: +30.0%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.78
• Research Coverage: 9 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.62
• Trailing P/E Ratio: 6.55
• Forward P/E Ratio: 7.58
• P/E Growth: N/A
• Net Income: $25.62 million
• Net Margins: 7.94%
• Pretax Margin: -0.88%
• Return on Equity: -301.42%
• Return on Assets: 28.23%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.29
• Quick Ratio: 1.29

Sales & Book Value

• Annual Sales: $1.11 billion
• Price / Sales: 0.58
• Cash Flow: $1.11 per share
• Price / Cash Flow: 9.54
• Book Value: ($0.45) per share
• Price / Book: -23.57

Miscellaneous

• Outstanding Shares: 61,260,000
• Free Float: 52,289,000
• Market Cap: $649.78 million
• Optionable: Not Optionable
• Beta: 1.14