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MediaAlpha (MAX) Stock Forecast & Price Target

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$12.41 +0.43 (+3.59%)
Closing price 09/5/2025 03:59 PM Eastern
Extended Trading
$12.38 -0.03 (-0.20%)
As of 09/5/2025 07:48 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

MediaAlpha - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
0
Hold
0
Buy
6

Based on 6 Wall Street analysts who have issued ratings for MediaAlpha in the last 12 months, the stock has a consensus rating of "Buy." Out of the 6 analysts, 6 have given a buy rating for MAX.

Consensus Price Target

$18.25
47.06% Upside
According to the 6 analysts' twelve-month price targets for MediaAlpha, the average price target is $18.25. The highest price target for MAX is $26.00, while the lowest price target for MAX is $12.00. The average price target represents a forecasted upside of 47.06% from the current price of $12.41.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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MAX Analyst Ratings Over Time

TypeCurrent Forecast
9/7/24 to 9/7/25
1 Month Ago
8/8/24 to 8/8/25
3 Months Ago
6/9/24 to 6/9/25
1 Year Ago
9/8/23 to 9/7/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
6 Buy rating(s)
6 Buy rating(s)
6 Buy rating(s)
6 Buy rating(s)
Hold
0 Hold rating(s)
0 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$18.25$17.92$17.21$24.29
Forecasted Upside47.06% Upside63.62% Upside59.10% Upside44.64% Upside
Consensus RatingBuyBuyModerate BuyModerate Buy

MAX Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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MAX Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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MediaAlpha Stock vs. The Competition

TypeMediaAlphaBusiness Services CompaniesS&P 500
Consensus Rating Score
3.00
2.71
2.53
Consensus RatingBuyModerate BuyModerate Buy
Predicted Upside47.06% Upside123.02% Upside10.35% Upside
News Sentiment Rating
Positive News

See Recent MAX News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/5/2025Keefe, Bruyette & Woods
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Tommy McJoynt
Tommy McJoynt
Not Rated
Boost TargetOutperform$17.00 ➝ $18.00+50.58%
5/7/2025Royal Bank Of Canada
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Ben Hendrix
Ben Hendrix
Not Rated
Lower TargetOutperform$20.00 ➝ $18.00+84.84%
5/1/2025JPMorgan Chase & Co.
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Cory Carpenter
Cory Carpenter
Not Rated
Boost TargetOverweight$10.00 ➝ $12.00+28.41%
4/14/2025The Goldman Sachs Group
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Lower TargetBuy$14.00 ➝ $12.50+66.44%
4/3/2025BMO Capital Markets
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Lower TargetOutperform$27.00 ➝ $23.00+173.16%
2/24/2025Canaccord Genuity Group
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Lower TargetBuy$30.00 ➝ $26.00+128.07%
6/26/2024TD Cowen
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DowngradeBuyHold$19.00 ➝ $13.00-9.03%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 12:56 AM ET.


MAX Forecast - Frequently Asked Questions

According to the research reports of 6 Wall Street equities research analysts, the average twelve-month stock price forecast for MediaAlpha is $18.25, with a high forecast of $26.00 and a low forecast of $12.00.

6 Wall Street analysts have issued "buy," "hold," and "sell" ratings for MediaAlpha in the last twelve months. There are currently 6 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "buy" MAX shares.

According to analysts, MediaAlpha's stock has a predicted upside of 47.06% based on their 12-month stock forecasts.

MediaAlpha has been rated by research analysts at Keefe, Bruyette & Woods in the past 90 days.

Analysts like MediaAlpha more than other "business services" companies. The consensus rating for MediaAlpha is Buy while the average consensus rating for "business services" companies is Moderate Buy. Learn more on how MAX compares to other companies.


This page (NYSE:MAX) was last updated on 9/7/2025 by MarketBeat.com Staff
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