ServiceNow, founded in 2004 by Fred Luddy and headquartered in Santa Clara, California, is a leading provider of cloud-based digital workflow solutions. The company’s Now Platform enables organizations to automate and manage end-to-end processes across IT, customer service, HR, security operations and other enterprise functions. By consolidating disparate systems and data sources, ServiceNow helps businesses drive efficiency, improve employee and customer experiences, and accelerate digital transformation initiatives.
At the core of ServiceNow’s offerings is a suite of applications built on a single data model and unified architecture. Key products include IT Service Management (ITSM), which streamlines incident, problem and change management; IT Operations Management (ITOM), which provides visibility into infrastructure health and performance; and Customer Service Management (CSM), which automates case handling and self-service experiences. The company has also expanded into areas such as HR Service Delivery, Security Operations, and Governance, Risk & Compliance (GRC), enabling organizations to orchestrate workflows and apply machine learning and AI to routine tasks.
ServiceNow serves a diverse global customer base spanning financial services, healthcare, telecommunications, manufacturing, retail and government sectors. With offices across North America, Europe, Asia-Pacific and Latin America, the company supports thousands of enterprises in more than 80 countries. Strategic acquisitions, such as the purchase of Element AI in 2020, have bolstered ServiceNow’s artificial intelligence capabilities and expanded its portfolio of intelligent automation solutions.
Under the leadership of CEO Bill McDermott, who joined the company in 2019, ServiceNow has focused on delivering rapid innovation and expanding its partner ecosystem. Fred Luddy continues to serve in a senior technical capacity, guiding the company’s product vision. Through ongoing investments in research and development, ServiceNow aims to further empower organizations to create seamless, end-to-end digital workflows and drive business agility in an increasingly complex IT landscape.
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