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ServiceNow (NOW) Stock Price, News & Analysis

ServiceNow logo
$1,029.17 +6.75 (+0.66%)
As of 03:58 PM Eastern

About ServiceNow Stock (NYSE:NOW)

Key Stats

Today's Range
$1,018.45
$1,036.37
50-Day Range
$757.13
$1,040.22
52-Week Range
$678.66
$1,198.09
Volume
1.01 million shs
Average Volume
1.72 million shs
Market Capitalization
$213.02 billion
P/E Ratio
139.83
Dividend Yield
N/A
Price Target
$1,065.32
Consensus Rating
Moderate Buy

Company Overview

ServiceNow, founded in 2004 by Fred Luddy and headquartered in Santa Clara, California, is a leading provider of cloud-based digital workflow solutions. The company’s Now Platform enables organizations to automate and manage end-to-end processes across IT, customer service, HR, security operations and other enterprise functions. By consolidating disparate systems and data sources, ServiceNow helps businesses drive efficiency, improve employee and customer experiences, and accelerate digital transformation initiatives.

At the core of ServiceNow’s offerings is a suite of applications built on a single data model and unified architecture. Key products include IT Service Management (ITSM), which streamlines incident, problem and change management; IT Operations Management (ITOM), which provides visibility into infrastructure health and performance; and Customer Service Management (CSM), which automates case handling and self-service experiences. The company has also expanded into areas such as HR Service Delivery, Security Operations, and Governance, Risk & Compliance (GRC), enabling organizations to orchestrate workflows and apply machine learning and AI to routine tasks.

ServiceNow serves a diverse global customer base spanning financial services, healthcare, telecommunications, manufacturing, retail and government sectors. With offices across North America, Europe, Asia-Pacific and Latin America, the company supports thousands of enterprises in more than 80 countries. Strategic acquisitions, such as the purchase of Element AI in 2020, have bolstered ServiceNow’s artificial intelligence capabilities and expanded its portfolio of intelligent automation solutions.

Under the leadership of CEO Bill McDermott, who joined the company in 2019, ServiceNow has focused on delivering rapid innovation and expanding its partner ecosystem. Fred Luddy continues to serve in a senior technical capacity, guiding the company’s product vision. Through ongoing investments in research and development, ServiceNow aims to further empower organizations to create seamless, end-to-end digital workflows and drive business agility in an increasingly complex IT landscape.

AI Generated. May Contain Errors.

ServiceNow Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
88th Percentile Overall Score

NOW MarketRank™: 

ServiceNow scored higher than 88% of companies evaluated by MarketBeat, and ranked 113th out of 670 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    ServiceNow has received a consensus rating of Moderate Buy. The company's average rating score is 2.94, and is based on 30 buy ratings, 2 hold ratings, and 1 sell rating.

  • Amount of Analyst Coverage

    ServiceNow has been the subject of 30 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

  • Read more about ServiceNow's stock forecast and price target.
  • Earnings Growth

    Earnings for ServiceNow are expected to grow by 28.67% in the coming year, from $8.93 to $11.49 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of ServiceNow is 139.03, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 24.89.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of ServiceNow is 139.03, which means that it is trading at a more expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 35.85.

  • Price to Earnings Growth Ratio

    ServiceNow has a PEG Ratio of 4.70. PEG Ratios above 1 indicate that a company could be overvalued.

  • Price to Book Value per Share Ratio

    ServiceNow has a P/B Ratio of 21.93. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

  • Read more about ServiceNow's valuation and earnings.
  • Percentage of Shares Shorted

    1.56% of the float of ServiceNow has been sold short.
  • Short Interest Ratio / Days to Cover

    ServiceNow has a short interest ratio ("days to cover") of 2, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in ServiceNow has recently decreased by 11.29%, indicating that investor sentiment is improving significantly.
  • Dividend Yield

    ServiceNow does not currently pay a dividend.

  • Dividend Growth

    ServiceNow does not have a long track record of dividend growth.

  • Percentage of Shares Shorted

    1.56% of the float of ServiceNow has been sold short.
  • Short Interest Ratio / Days to Cover

    ServiceNow has a short interest ratio ("days to cover") of 2, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in ServiceNow has recently decreased by 11.29%, indicating that investor sentiment is improving significantly.
  • News Sentiment

    ServiceNow has a news sentiment score of 1.32. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.82 average news sentiment score of Computer and Technology companies.
  • News Coverage This Week

    MarketBeat has tracked 73 news articles for ServiceNow this week, compared to 45 articles on an average week.
  • Search Interest

    Only 39 people have searched for NOW on MarketBeat in the last 30 days. This is a decrease of -26% compared to the previous 30 days.
  • MarketBeat Follows

    Only 17 people have added ServiceNow to their MarketBeat watchlist in the last 30 days. This is a decrease of -65% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, ServiceNow insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $6,611,245.00 in company stock.

  • Percentage Held by Insiders

    Only 0.38% of the stock of ServiceNow is held by insiders.

  • Percentage Held by Institutions

    87.18% of the stock of ServiceNow is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about ServiceNow's insider trading history.
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NOW Stock News Headlines

The $7 company helping Nvidia build the world’s first trillion-dollar robot …
Michael Robinson has been at the forefront of the technology market for over 40 years. Spotting some profitable trends in tech … well ahead of Wall Street. Like when he called Nvidia at a mere 80 cents a share. Or Bitcoin when it was trading for just $300. Throughout his illustrious career … Michael has given his followers almost 150 different chances to register triple-digit gains.
ServiceNow (NYSE:NOW) Upgraded to "Buy" at Wall Street Zen
ServiceNow, Inc. (NOW): A Bull Case Theory
See More Headlines

NOW Stock Analysis - Frequently Asked Questions

ServiceNow's stock was trading at $1,060.12 on January 1st, 2025. Since then, NOW stock has decreased by 3.5% and is now trading at $1,023.26.
View the best growth stocks for 2025 here
.

ServiceNow, Inc. (NYSE:NOW) announced its quarterly earnings data on Wednesday, April, 23rd. The information technology services provider reported $4.04 earnings per share for the quarter, topping analysts' consensus estimates of $3.78 by $0.26. The company's revenue was up 18.6% compared to the same quarter last year.
Read the conference call transcript
.

ServiceNow's board approved a stock repurchase plan on Wednesday, January 29th 2025, which allows the company to buy back $3,000,000,000 in outstanding shares, according to EventVestor. This means that the company could buy up to 1.3% of its stock through open market purchases. Stock buyback plans are often a sign that the company's leadership believes its stock is undervalued.

ServiceNow subsidiaries include Element AI, Sweagle, Passage AI, Loom Systems, Fairchild Resiliency Systems, Appsee, FriendlyData, and others.

Shares of NOW stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that ServiceNow investors own include BlackRock (BLK), Broadcom (AVGO), UnitedHealth Group (UNH), The Goldman Sachs Group (GS), Illinois Tool Works (ITW), Meta Platforms (META) and NVIDIA (NVDA).

Company Calendar

Last Earnings
4/23/2025
Today
6/30/2025
Next Earnings (Estimated)
7/23/2025
Fiscal Year End
12/31/2025

Industry, Sector and Symbol

Stock Exchange
NYSE
Industry
IT Services
Sub-Industry
Systems Software
Current Symbol
NYSE:NOW
Employees
26,293
Year Founded
2004

Price Target and Rating

Average Stock Price Target
$1,065.32
High Stock Price Target
$1,300.00
Low Stock Price Target
$724.00
Potential Upside/Downside
+4.2%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.94
Research Coverage
35 Analysts

Profitability

Trailing P/E Ratio
139.05
Forward P/E Ratio
114.54
P/E Growth
4.7
Net Income
$1.43 billion
Pretax Margin
16.29%

Debt

Sales & Book Value

Annual Sales
$10.98 billion
Cash Flow
$12.72 per share
Price / Cash Flow
80.41
Book Value
$46.65 per share
Price / Book
21.93

Miscellaneous

Free Float
206,196,000
Market Cap
$211.71 billion
Optionable
Optionable
Beta
0.96

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This page (NYSE:NOW) was last updated on 6/30/2025 by MarketBeat.com Staff
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