ServiceNow (NOW) Stock Price, News & Analysis

Company Overview

ServiceNow, founded in 2004 by Fred Luddy and headquartered in Santa Clara, California, is a leading provider of cloud-based digital workflow solutions. The company’s Now Platform enables organizations to automate and manage end-to-end processes across IT, customer service, HR, security operations and other enterprise functions. By consolidating disparate systems and data sources, ServiceNow helps businesses drive efficiency, improve employee and customer experiences, and accelerate digital transformation initiatives.

At the core of ServiceNow’s offerings is a suite of applications built on a single data model and unified architecture. Key products include IT Service Management (ITSM), which streamlines incident, problem and change management; IT Operations Management (ITOM), which provides visibility into infrastructure health and performance; and Customer Service Management (CSM), which automates case handling and self-service experiences. The company has also expanded into areas such as HR Service Delivery, Security Operations, and Governance, Risk & Compliance (GRC), enabling organizations to orchestrate workflows and apply machine learning and AI to routine tasks.

ServiceNow serves a diverse global customer base spanning financial services, healthcare, telecommunications, manufacturing, retail and government sectors. With offices across North America, Europe, Asia-Pacific and Latin America, the company supports thousands of enterprises in more than 80 countries. Strategic acquisitions, such as the purchase of Element AI in 2020, have bolstered ServiceNow’s artificial intelligence capabilities and expanded its portfolio of intelligent automation solutions.

Under the leadership of CEO Bill McDermott, who joined the company in 2019, ServiceNow has focused on delivering rapid innovation and expanding its partner ecosystem. Fred Luddy continues to serve in a senior technical capacity, guiding the company’s product vision. Through ongoing investments in research and development, ServiceNow aims to further empower organizations to create seamless, end-to-end digital workflows and drive business agility in an increasingly complex IT landscape.

Key Stats

• Today's Range: $934.17 to $966.00
• 50-Day Range: $937.12 to $1,046.03
• 52-Week Range: $678.66 to $1,198.09
• Volume: 2.14 million shs
• Average Volume: 1.49 million shs
• Market Capitalization: $193.97 billion
• P/E Ratio: 127.33
• Dividend Yield: N/A
• Price Target: $1,068.23
• Consensus Rating: Moderate Buy

ServiceNow Stock Analysis - MarketRank™

ServiceNow scored higher than 92% of companies evaluated by MarketBeat, and ranked 70th out of 663 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

ServiceNow has received a consensus rating of Moderate Buy. The company's average rating score is 2.94, and is based on 30 buy ratings, 2 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

ServiceNow has been the subject of 29 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 28.67%

Earnings Growth

Earnings for ServiceNow are expected to grow by 28.67% in the coming year, from $8.93 to $11.49 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of ServiceNow is 127.33, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 25.86.

Price to Earnings Ratio vs. Sector

The P/E ratio of ServiceNow is 127.33, which means that it is trading at a more expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 36.93.

Price to Earnings Growth Ratio

ServiceNow has a PEG Ratio of 4.31. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

ServiceNow has a P/B Ratio of 20.09. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.63% of the float of ServiceNow has been sold short.

Short Interest Ratio / Days to Cover

ServiceNow has a short interest ratio ("days to cover") of 2.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in ServiceNow has recently increased by 4.35%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

ServiceNow does not currently pay a dividend.

Dividend Growth

ServiceNow does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 2.5 / 5
• Environmental Score: -0.80

Percentage of Shares Shorted

1.63% of the float of ServiceNow has been sold short.

Short Interest Ratio / Days to Cover

ServiceNow has a short interest ratio ("days to cover") of 2.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in ServiceNow has recently increased by 4.35%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 1.21

News Sentiment

ServiceNow has a news sentiment score of 1.21. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.86 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 79 news articles for ServiceNow this week, compared to 46 articles on an average week.

Search Interest

53 people have searched for NOW on MarketBeat in the last 30 days. This is an increase of 18% compared to the previous 30 days.

MarketBeat Follows

Only 22 people have added ServiceNow to their MarketBeat watchlist in the last 30 days. This is a decrease of -27% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, ServiceNow insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $6,862,195.00 in company stock.

Percentage Held by Insiders

Only 0.38% of the stock of ServiceNow is held by insiders.

Percentage Held by Institutions

87.18% of the stock of ServiceNow is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

NOW Stock Analysis - Frequently Asked Questions

How have NOW shares performed this year?

ServiceNow's stock was trading at $1,060.12 on January 1st, 2025. Since then, NOW shares have decreased by 11.6% and is now trading at $937.12.

How were ServiceNow's earnings last quarter?

ServiceNow, Inc. (NYSE:NOW) released its quarterly earnings data on Wednesday, April, 23rd. The information technology services provider reported $4.04 EPS for the quarter, beating analysts' consensus estimates of $3.78 by $0.26. The company's quarterly revenue was up 18.6% on a year-over-year basis.
Read the conference call transcript.

Is ServiceNow buying back stock?

ServiceNow's Board of Directors initiated a share buyback plan on Wednesday, January 29th 2025, which permits the company to buy back $3,000,000,000 in shares, according to EventVestor. This means that the company could reacquire up to 1.3% of its shares through open market purchases. Shares buyback plans are typically a sign that the company's management believes its shares are undervalued.

Does ServiceNow have any subsidiaries?

The following companies are subsidiaries of ServiceNow: Element AI, Sweagle, Passage AI, Loom Systems, Fairchild Resiliency Systems, Appsee, FriendlyData, and others.

Who are ServiceNow's major shareholders?

Top institutional investors of ServiceNow include Swedbank AB (0.37%), Assenagon Asset Management S.A. (0.18%), Sarasin & Partners LLP (0.07%) and Zevenbergen Capital Investments LLC (0.07%). Insiders that own company stock include Jeffrey A Miller, Chirantan Jitendra Desai, Christopher Bedi, Gina Mastantuono, Paul Edward Chamberlain, Anita M Sands, William R Mcdermott, Paul John Smith, Russell S Elmer, Jonathan Chadwick, Jacqueline P Canney, Nicholas Tzitzon, Larry Quinlan, Lawrence Jackson, Frederic B Luddy, Deborah Black and Lara Caimi.
View institutional ownership trends.

How do I buy shares of ServiceNow?

Shares of NOW stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of ServiceNow own?

Based on aggregate information from My MarketBeat watchlists, some other companies that ServiceNow investors own include BlackRock (BLK), Broadcom (AVGO), UnitedHealth Group (UNH), The Goldman Sachs Group (GS), Illinois Tool Works (ITW), Meta Platforms (META) and NVIDIA (NVDA).

Company Calendar

• Last Earnings: 4/23/2025
• Today: 7/13/2025
• Next Earnings (Estimated): 7/23/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: IT Services
• Sub-Industry: Systems Software
• Current Symbol: NYSE:NOW
• CIK: 1373715
• Web: www.servicenow.com
• Phone: (408) 501-8550
• Fax: 858-720-0479
• Employees: 26,293
• Year Founded: 2004

Price Target and Rating

• Average Price Target for ServiceNow: $1,068.23
• High Price Target: $1,300.00
• Low Price Target: $724.00
• Potential Upside/Downside: +14.0%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.94
• Research Coverage: 35 Analysts

Profitability

• EPS (Trailing Twelve Months): $7.36
• Trailing P/E Ratio: 127.33
• Forward P/E Ratio: 104.94
• P/E Growth: 4.31
• Net Income: $1.43 billion
• Net Margins: 13.41%
• Pretax Margin: 16.29%
• Return on Equity: 17.34%
• Return on Assets: 8.38%

Debt

• Debt-to-Equity Ratio: 0.15
• Current Ratio: 1.12
• Quick Ratio: 1.12

Sales & Book Value

• Annual Sales: $10.98 billion
• Price / Sales: 17.66
• Cash Flow: $12.69 per share
• Price / Cash Flow: 73.83
• Book Value: $46.65 per share
• Price / Book: 20.09

Miscellaneous

• Outstanding Shares: 206,980,000
• Free Float: 206,196,000
• Market Cap: $193.97 billion
• Optionable: Optionable
• Beta: 0.94