Free Trial
→ Protect Your Bank Account with THESE 4 Simple Steps (From Weiss Ratings) (Ad) Free NOW Stock Alerts

ServiceNow (NOW) Institutional Ownership

ServiceNow logo
$872.31 -40.00 (-4.38%)
Closing price 08/7/2025 03:59 PM Eastern
Extended Trading
$877.16 +4.86 (+0.56%)
As of 08:32 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
Compare

Institutional Ownership Changes (13F Filings) for ServiceNow (NYSE:NOW)

Current
Institutional Ownership
Percentage
87.18%
Number of
Institutional Buyers
(last 12 months)
1739
Total
Institutional Inflows
(last 12 months)
$35.93B
Number of
Institutional Sellers
(last 12 months)
1127
Total
Institutional Outflows
(last 12 months)
$17.13B
Get NOW Insider Trade Alerts

Want to know when executives and insiders are buying or selling ServiceNow stock? Sign up for InsiderTrades.com's daily newsletter to get the latest insider transactions delivered to your inbox daily.

Skip Chart & View Institutional Buying and Selling Data

NOW Institutional Buying and Selling by Quarter

ServiceNow Major Shareholders & Ownership History

Export to Excel
Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/7/2025Davidson Capital Management Inc.3,105$3.19M0.8%+4.7%0.001%
8/7/2025Factory Mutual Insurance Co.79,000$81.22M0.9%+22.7%0.038%
8/7/2025CENTRAL TRUST Co2,388$2.46M0.1%+7.1%0.001%
8/7/2025Nwam LLC4,631$4.53M0.4%-11.8%0.002%
8/7/2025Montag A & Associates Inc.215$221K0.0%+62.9%0.000%
8/7/2025Midland Wealth Advisors LLC417$429K0.0%-3.2%0.000%
8/7/2025Laffer Tengler Investments Inc.9,334$9.60M1.7%+0.3%0.004%
8/7/2025Vise Technologies Inc.6,739$6.93M0.3%N/A0.003%
8/7/2025Allworth Financial LP7,598$7.81M0.0%+480.4%0.004%
8/7/2025Americana Partners LLC12,239$12.58M0.4%+14.5%0.006%
8/7/2025Illinois Municipal Retirement Fund11,952$12.29M0.2%+4.8%0.006%
8/7/2025BOK Financial Private Wealth Inc.807$830K0.1%-27.6%0.000%
8/7/2025Davis R M Inc.26,149$26.88M0.5%+24.8%0.013%
8/7/2025Compass Capital Management Inc.18,421$18.94M1.0%N/A0.009%
8/7/2025ProShare Advisors LLC44,731$45.99M0.1%+4.5%0.022%
8/7/2025Profund Advisors LLC3,760$3.87M0.1%+6.0%0.002%
8/7/2025PFG Advisors1,633$1.68M0.1%+29.1%0.001%
8/7/2025Merrion Investment Management Co LLC200$206K0.1%N/A0.000%
8/7/2025Zions Bancorporation National Association UT792$814K0.0%-6.5%0.000%
8/7/2025Pinnacle Wealth Management Advisory Group LLC743$764K0.1%+10.2%0.000%
8/7/2025Midwest Trust Co22,640$23.28M0.3%N/A0.011%
8/7/2025Pier 88 Investment Partners LLC5,610$5.77M1.1%+484.4%0.003%
8/7/2025DJE Kapital AG40,280$41.23M1.0%+104.2%0.019%
8/7/2025Prescott Group Capital Management L.L.C.4,068$4.18M0.5%+4.0%0.002%
8/7/2025Acadian Asset Management LLC213,132$219.10M0.5%+5.6%0.102%
8/7/2025Mirabaud Asset Management Ltd10,307$10.54M4.9%+39.1%0.005%
8/7/20251ST Source Bank200$206K0.0%N/A0.000%
8/7/2025CSM Advisors LLC213$219K0.0%N/A0.000%
8/7/2025Sound View Wealth Advisors Group LLC1,304$1.34M0.1%+18.7%0.001%
8/7/2025Rathbones Group PLC152,679$156.97M0.7%+7.1%0.073%
8/7/2025Campbell & CO Investment Adviser LLC3,373$3.47M0.2%-50.8%0.002%
8/7/2025Connor Clark & Lunn Investment Management Ltd.38,289$39.36M0.1%+239.2%0.018%
8/7/2025Mitsubishi UFJ Asset Management Co. Ltd.450,849$463.51M0.4%+6.0%0.217%
8/7/2025Jackson Square Partners LLC5,561$5.72M2.1%-12.9%0.003%
8/7/2025Parkside Financial Bank & Trust930$956K0.1%+30.3%0.000%
8/7/2025Freemont Management S.A.6,000$6.17M0.9%+30.4%0.003%
8/7/2025Aviva PLC155,656$160.03M0.3%-13.4%0.075%
8/7/2025Los Angeles Capital Management LLC166,421$171.09M0.6%+524.7%0.080%
8/6/2025 Prospera Financial Services Inc1,125$1.16M0.0%-36.8%0.001%
8/6/2025 RWA Wealth Partners LLC7,755$7.97M0.1%+1.5%0.004%
Crypto bros: Meet your replacement (Ad)

Larry Benedict made $274 million trading on Wall Street… Barron’s ranked his hedge fund in the top 1% worldwide. Now he’s applying the same expertise to the Bitcoin market. His system tracks 19 indicators to find quick Bitcoin profit opportunities.

Now he’s revealing the entire thing… FREE.
8/6/2025 Titan Global Capital Management USA LLC21,693$22.30M3.5%+40.1%0.010%
8/6/2025 AGF Management Ltd.209,649$215.54M1.0%-0.3%0.101%
8/6/2025Summit Investment Advisors Inc.5,670$4.51M3.7%-0.7%0.003%
8/6/2025 Bensler LLC2,571$2.64M0.3%+1.5%0.001%
8/6/2025 One Wealth Capital Management LLC986$1.01M0.5%+28.6%0.000%
8/6/2025 Fox Run Management L.L.C.936$962K0.2%+87.6%0.000%
8/6/2025 Metis Global Partners LLC15,148$15.57M0.4%+1.1%0.007%
8/6/2025 Wedbush Securities Inc.7,021$7.22M0.3%+0.3%0.003%
8/6/2025 Carnegie Lake Advisors LLC964$991K0.4%N/A0.000%
8/6/2025 Harvest Portfolios Group Inc.24,164$24.84M0.6%+16.1%0.012%
8/6/2025 Vestmark Advisory Solutions Inc.9,549$9.82M0.1%-27.5%0.005%
8/6/2025 Sterling Capital Management LLC12,154$12.50M0.2%+19.2%0.006%
8/6/2025 Walkner Condon Financial Advisors LLC196$202K0.0%N/A0.000%
8/6/2025 Princeton Capital Management LLC1,590$1.64M0.5%+14.2%0.001%
8/6/2025 Bryn Mawr Trust Advisors LLC2,479$2.55M0.1%+30.0%0.001%
8/6/2025 Sustainable Insight Capital Management LLC1,025$1.05M0.5%+55.3%0.000%
8/6/2025 Savant Capital LLC3,270$3.36M0.0%-68.5%0.002%
8/6/2025 Malaga Cove Capital LLC1,049$1.08M0.4%-2.6%0.001%
8/6/2025 Texas Yale Capital Corp.2,261$2.32M0.1%-3.4%0.001%
8/6/2025 Modera Wealth Management LLC293$301K0.0%+6.5%0.000%
8/6/2025 Middleton & Co. Inc. MA19,538$20.09M2.3%-0.2%0.009%
8/6/2025 Twin Capital Management Inc.1,232$1.27M0.1%-1.5%0.001%
8/6/2025 Soltis Investment Advisors LLC707$727K0.1%+3.2%0.000%
8/6/2025 Souders Financial Advisors321$330K0.0%N/A0.000%
8/6/2025 Spurstone Advisory Services LLC40$41K0.6%N/A0.000%
8/6/2025 Washington Trust Bank11,031$11.34M1.0%-54.2%0.005%
8/6/2025 Achmea Investment Management B.V.16,206$16.66M0.2%-2.5%0.008%
8/6/2025 Golden State Wealth Management LLC503$517K0.1%+7.5%0.000%
8/6/2025 Commonwealth Equity Services LLC62,613$64.37M0.1%+15.3%0.030%
8/6/2025 SouthState Corp21,094$21.69M0.9%+3.7%0.010%
8/6/2025 Andra AP fonden25,511$26.23M0.4%-11.1%0.012%
8/6/2025 Black Swift Group LLC2,500$2.57M0.5%-53.3%0.001%
8/6/2025 Summit Wealth Group LLC220$226K0.1%N/A0.000%
8/6/2025 Ethos Financial Group LLC321$330K0.0%+30.0%0.000%
8/6/2025 Trivest Advisors Ltd33,000$33.93M1.3%N/A0.016%
8/6/2025 Resona Asset Management Co. Ltd.124,980$128.33M0.6%-0.3%0.060%
8/6/2025 Atlantic Union Bankshares Corp11,334$11.65M0.3%N/A0.005%
8/6/2025 SP Asset Management LLC1,619$1.66M0.1%+412.3%0.001%
8/6/2025 Cornercap Investment Counsel Inc.787$809K0.4%-2.1%0.000%
8/6/2025 Convergence Financial LLC2,423$2.49M0.4%+13.9%0.001%
8/6/2025 EFG Asset Management North America Corp.6,501$6.68M0.9%+2.5%0.003%
8/6/2025 First Horizon Advisors Inc.870$895K0.0%+58.8%0.000%
8/6/2025 CloudAlpha Capital Management Limited Hong Kong10,000$10.28M0.5%N/A0.005%
8/6/2025 Genus Capital Management Inc.358$368K0.0%-13.3%0.000%
8/6/2025 Trillium Asset Management LLC72,565$74.61M2.0%-5.2%0.035%
8/6/2025 Moors & Cabot Inc.9,240$9.50M0.4%-4.2%0.004%
8/6/2025 RFG Bristol Wealth Advisors LLC2,886$2.97M0.9%-12.0%0.001%
8/6/2025 Simmons Bank3,078$3.16M0.2%N/A0.001%
8/5/2025 Fourth Dimension Wealth LLC50$51K0.0%+1,150.0%0.000%
8/5/2025 GPS Wealth Strategies Group LLC5,854$6.02M0.7%-10.6%0.003%
Crypto bros: Meet your replacement (Ad)

Larry Benedict made $274 million trading on Wall Street… Barron’s ranked his hedge fund in the top 1% worldwide. Now he’s applying the same expertise to the Bitcoin market. His system tracks 19 indicators to find quick Bitcoin profit opportunities.

Now he’s revealing the entire thing… FREE.
8/5/2025 Ring Mountain Capital LLC259$250K0.2%N/A0.000%
8/5/2025 Blue Barn Wealth LLC407$418K0.2%+32.1%0.000%
8/5/2025 Main Street Research LLC216$222K0.0%-98.7%0.000%
8/5/2025 Ellevest Inc.1,428$1.47M0.2%-4.5%0.001%
8/5/2025 Crestwood Advisors Group LLC11,053$11.36M0.2%+1.2%0.005%
8/5/2025 FWG Holdings LLC855$879K0.4%+3.9%0.000%
8/5/2025 Claro Advisors LLC812$835K0.1%-39.0%0.000%
8/5/2025 Sunburst Financial Group LLC234$241K0.1%N/A0.000%
8/5/2025 Cassaday & Co Wealth Management LLC973$1M0.0%N/A0.000%
8/5/2025 Lord & Richards Wealth Management LLC1,674$1.72M1.8%+445.3%0.001%
(Data available from 1/1/2016 forward)

NOW Institutional Ownership - Frequently Asked Questions

Who are the largest shareholders of NOW shares?

During the previous two years, 2,424 institutional investors and hedge funds held shares of ServiceNow. The most heavily invested institutionals were Vanguard Group Inc. ($15.52B), BlackRock Inc. ($8.48B), State Street Corp ($8.12B), FMR LLC ($6.23B), Price T Rowe Associates Inc. MD ($6.10B), Geode Capital Management LLC ($4.56B), and Morgan Stanley ($3.94B).Learn more on ServiceNow's institutional investors.

What percentage of ServiceNow's stock is owned by institutional investors?

87.18% of ServiceNow's stock is owned by institutional investors. Learn more on NOW's institutional investor holdings.

Which institutional investors have been buying ServiceNow's stock?

Of the 2,177 institutional investors that purchased ServiceNow's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Norges Bank ($4.79M), World Investment Advisors LLC ($4.78M), GAMMA Investing LLC ($2.69M), Nuveen LLC ($2.28M), International Assets Investment Management LLC ($2.00M), FMR LLC ($1.37M), and Swedbank AB ($1.30M).

How much institutional buying is happening at ServiceNow?

Institutional investors have bought a total of 39,166,664 shares in the last 24 months. This purchase volume represents approximately $35.93B in transactions.

Which of ServiceNow's major shareholders have been selling company stock?

Of the 1,122 institutional investors that sold ServiceNow's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Edgewood Management LLC ($1.53M), Massachusetts Financial Services Co. MA ($1.35M), Polen Capital Management LLC ($1.27M), International Assets Investment Management LLC ($1.18M), Wellington Management Group LLP ($1.08M), Capital International Investors ($895.64K), and Scge Management L.P. ($553K).

How much institutional selling is happening at ServiceNow?

Institutional investors have sold a total of 18,377,236 shares in the last 24 months. This volume of shares sold represents approximately $17.13B in transactions.


Related Companies

This page (NYSE:NOW) was last updated on 8/8/2025 by MarketBeat.com Staff
From Our Partners
Altucher: Trump’s Great Gain is starting
New Hampshire just launched a Strategic Crypto Reserve — and James Altucher says it’s the first sign that “Tru...
Paradigm Press | Sponsored
BREAKING: The House just passed 3 pro-crypto bills!
THREE pro-crypto bills just passed the House! Now, experts believe altcoin season is officially here.
Crypto 101 Media | Sponsored
GENIUS Act: Cancel Your Money?
A new law called the GENIUS Act could quietly trigger the most radical shift in American finance in decades. B...
Priority Gold | Sponsored
The Coin That Could Define Trump’s Crypto Presidency
When Trump returned to office, one of his first moves was to tap PayPal’s former COO, David Sacks, as a top ad...
Weiss Ratings | Sponsored
Trump set to Boost Social Security Checks by 400%?
If you're collecting or planning to collect social security... You should see this presentation about Presi...
InvestorPlace | Sponsored
The End of Elon Musk…?
The End of Elon Musk? Don't make him laugh. Jeff Brown has been hearing this same tired story for years, an...
Brownstone Research | Sponsored
Critical AI announcement set to ignite AI 2.0
A new 100% tariff on imported chips just rattled the tech sector—sending some stocks soaring and others tumbli...
Timothy Sykes | Sponsored
Trump’s new nightmare
According to Porter Stansberry and Jeff Brown, a government-led financial mobilization is already reshaping Am...
Porter & Company | Sponsored