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ServiceNow (NOW) Institutional Ownership

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$914.15 +9.91 (+1.10%)
Closing price 10/8/2025 03:59 PM Eastern
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$914.00 -0.15 (-0.02%)
As of 10/8/2025 07:59 PM Eastern
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Institutional Ownership Changes (13F Filings) for ServiceNow (NYSE:NOW)

Current
Institutional Ownership
Percentage
87.18%
Number of
Institutional Buyers
(last 12 months)
1835
Total
Institutional Inflows
(last 12 months)
$41.13B
Number of
Institutional Sellers
(last 12 months)
1191
Total
Institutional Outflows
(last 12 months)
$19.02B
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NOW Institutional Buying and Selling by Quarter

ServiceNow Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
10/8/2025Guided Capital Wealth Management LLC2,003$1.84M1.6%-49.9%0.001%
10/8/2025Talbot Financial LLC20,132$18.53M1.6%+39.3%0.010%
10/8/2025Patriot Financial Group Insurance Agency LLC1,416$1.30M0.2%N/A0.001%
10/8/2025Hilltop National Bank564$519K0.1%-7.4%0.000%
10/8/2025YHB Investment Advisors Inc.5,714$5.26M0.4%+0.9%0.003%
10/8/2025Teamwork Financial Advisors LLC457$421K0.0%-20.0%0.000%
10/8/2025Rise Advisors LLC214$197K0.1%+15.1%0.000%
10/8/2025Osprey Private Wealth LLC256$236K0.1%N/A0.000%
10/8/2025Armstrong Advisory Group Inc.69$64K0.0%-15.9%0.000%
10/8/2025Fiduciary Alliance LLC1,763$1.62M0.1%+4.1%0.001%
10/8/2025Wedmont Private Capital2,906$2.63M0.1%+1.0%0.001%
10/8/2025Czech National Bank52,828$48.62M0.3%+4.4%0.025%
10/8/2025Chesley Taft & Associates LLC6,421$5.91M0.3%+1.3%0.003%
10/8/2025Balefire LLC415$382K0.1%-73.3%0.000%
10/8/2025Country Club Bank866$815K0.0%-4.3%0.000%
10/8/2025Carr Financial Group Corp770$709K0.2%-26.0%0.000%
10/8/2025Congress Park Capital LLC524$482K0.1%N/A0.000%
10/8/2025Sendero Wealth Management LLC1,363$1.25M0.1%N/A0.001%
10/8/2025Veracity Capital LLC1,173$1.08M0.3%+19.3%0.001%
10/8/2025Bay Rivers Group2,844$2.62M1.1%+1.1%0.001%
10/7/2025 Cooper Financial Group2,271$2.09M0.2%+41.7%0.001%
10/7/2025 Montecito Bank & Trust958$882K0.1%N/A0.000%
10/7/2025 GFG Capital LLC9,030$8.31M2.9%+0.5%0.004%
10/7/2025 ST Germain D J Co. Inc.4,955$4.56M0.2%+0.5%0.002%
10/7/2025 Family Legacy Financial Solutions LLC68$63K0.0%-39.8%0.000%
10/7/2025 Thurston Springer Miller Herd & Titak Inc.127$117K0.2%-92.3%0.000%
10/7/2025 Grant Private Wealth Management Inc2,497$2.30M1.4%N/A0.001%
10/7/2025 1620 Investment Advisors Inc.95$88K0.1%+4,650.0%0.000%
10/7/2025 KFG Wealth Management LLC266$245K0.0%N/A0.000%
10/7/2025 Sage Capital Advisors llc4,213$3.88M0.9%+0.4%0.002%
10/7/2025 Assenagon Asset Management S.A.229,116$210.85M0.3%-40.1%0.110%
10/7/2025 Salem Investment Counselors Inc.4,483$4.13M0.1%+8.5%0.002%
10/7/2025 Quintet Private Bank Europe S.A.37,405$34.42M1.9%-3.0%0.018%
10/7/2025 Sonora Investment Management Group LLC615$566K0.0%+18.0%0.000%
10/7/2025 Union Bancaire Privee UBP SA58,969$52.09M1.0%+1.8%0.028%
10/7/2025 Sanders Morris Harris LLC800$736K0.1%N/A0.000%
10/7/2025 Thrive Wealth Management LLC338$311K0.0%-21.9%0.000%
10/7/2025 Oak Thistle LLC326$300K0.0%N/A0.000%
10/6/2025 Moody National Bank Trust Division3,069$2.82M0.2%+4.0%0.001%
10/6/2025 Steph & Co.81$75K0.0%+305.0%0.000%
10/6/2025 Fragasso Financial Advisors Inc263$240K0.0%+11.4%0.000%
10/6/2025 Gradient Investments LLC26,407$24.30M0.4%+7.7%0.013%
10/6/2025 AssuredPartners Investment Advisors LLC1,199$1.10M0.2%-1.3%0.001%
10/6/2025 Heartwood Wealth Advisors LLC186$171K0.0%N/A0.000%
10/6/2025 Boltwood Capital Management364$335K0.1%+7.1%0.000%
10/6/2025 Grove Bank & Trust2,857$2.63M0.3%-5.6%0.001%
10/6/2025 Venture Visionary Partners LLC7,982$7.35M0.3%+7.3%0.004%
10/3/2025 HCR Wealth Advisors3,770$3.43M0.4%+15.8%0.002%
10/3/2025 Morangie Management LLC1,448$1.33M1.1%-4.4%0.001%
10/3/2025 Aaron Wealth Advisors LLC2,583$2.38M0.1%+156.3%0.001%
10/3/2025 West Oak Capital LLC424$390K0.2%-12.8%0.000%
10/2/2025 Central Pacific Bank Trust Division4,069$3.75M0.5%-17.8%0.002%
10/2/2025 GAMMA Investing LLC4,151$3.82M0.2%+2.3%0.002%
10/2/2025 Bank of New Hampshire1,848$1.70M0.4%+23.7%0.001%
10/1/2025 Jacobs & Co. CA10,436$9.60M0.9%+10.7%0.005%
10/1/2025 Neville Rodie & Shaw Inc.985$906K0.1%-58.1%0.000%
10/1/2025 Hobart Private Capital LLC1,455$1.34M0.3%+29.1%0.001%
9/30/2025Rydar Equities Inc.294$302K0.2%N/A0.000%
9/26/2025Corient Private Wealth LLC331,577$340.89M0.5%+1.7%0.159%
9/24/2025Texas Permanent School Fund Corp14,515$14.92M0.2%-44.3%0.007%
9/22/2025Caldwell Trust Co492$506K0.1%N/A0.000%
9/19/2025Watts Gwilliam & Co. LLC368$349K0.1%N/A0.000%
9/19/2025Canal Capital Management LLC3,760$3.87M0.6%+7.3%0.002%
9/12/2025Valeo Financial Advisors LLC2,517$2.59M0.1%+11.3%0.001%
9/11/2025Silicon Valley Capital Partners13,296$13.67M1.4%-7.7%0.006%
9/10/2025WT Wealth Management207$213K0.1%N/A0.000%
9/4/2025SevenBridge Financial Group LLC306$315K0.1%+13.3%0.000%
9/2/2025PVG Asset Management Corp195$200K0.7%N/A0.000%
8/29/2025Evolution Wealth Management Inc.35$36K0.0%N/A0.000%
8/29/2025Total Investment Management Inc.30$31K0.0%N/A0.000%
8/29/2025Centaurus Financial Inc.1,895$1.95M0.1%+4.4%0.001%
8/28/2025China Universal Asset Management Co. Ltd.4,866$5.00M0.5%-53.0%0.002%
8/27/2025Orion Porfolio Solutions LLC23,772$24.44M0.2%+7.8%0.011%
8/27/2025Munro Partners60,096$61.78M1.9%N/A0.029%
8/26/2025Thrivent Financial for Lutherans296,711$305.03M0.7%+8.8%0.143%
8/26/2025MASTERINVEST Kapitalanlage GmbH10,124$10.41M1.1%N/A0.005%
8/26/2025Nautilus Advisors LLC343$353K0.3%+15.5%0.000%
8/25/2025BLVD Private Wealth LLC231$237K0.2%N/A0.000%
8/22/2025Stance Capital LLC1,322$1.36M0.5%N/A0.001%
8/21/2025Pathway Financial Advisers LLC644$662K0.2%+4.0%0.000%
8/20/2025Kentucky Retirement Systems13,161$13.53M0.4%-6.2%0.006%
8/20/2025Kentucky Retirement Systems Insurance Trust Fund5,586$5.74M0.4%-6.5%0.003%
8/20/2025North Dallas Bank & Trust Co.410$422K0.3%N/A0.000%
8/20/2025Forefront Wealth Partners LLC900$954K0.6%-2.4%0.000%
8/19/2025B. Riley Wealth Advisors Inc.2,561$2.63M0.1%N/A0.001%
8/19/2025Newbridge Financial Services Group Inc.3,819$3.93M0.6%+97.3%0.002%
8/19/2025MRP Capital Investments LLC85$87K0.1%-87.0%0.000%
8/19/2025Advisory Services Network LLC14,372$13.55M0.2%+5.0%0.007%
8/19/2025Anchor Investment Management LLC1,174$1.21M0.1%-1.3%0.001%
8/19/2025Asset Dedication LLC2,893$2.97M0.2%+2.1%0.001%
8/19/2025Liontrust Investment Partners LLP109,352$112.42M1.6%+11.4%0.053%
8/19/2025Pitcairn Co.9,772$10.05M0.7%-13.6%0.005%
8/18/2025N.E.W. Advisory Services LLC148$152K0.0%-20.9%0.000%
8/18/2025Geneos Wealth Management Inc.789$811K0.0%+3.8%0.000%
8/18/2025Hollencrest Capital Management180$185K0.0%+24.1%0.000%
8/18/2025Caxton Associates LLP1,892$1.95M0.0%+85.9%0.001%
8/18/2025Castleark Management LLC63,338$65.12M2.0%+4.4%0.030%
8/18/2025Second Line Capital LLC361$371K0.1%N/A0.000%
8/18/2025Goodman Advisory Group LLC5,099$5.24M1.8%+62.9%0.002%
8/16/2025Parr Mcknight Wealth Management Group LLC2,411$2.48M0.3%+5.5%0.001%
(Data available from 1/1/2016 forward)

NOW Institutional Ownership - Frequently Asked Questions

Who are the largest shareholders of NOW shares?

During the previous two years, 2,492 institutional investors and hedge funds held shares of ServiceNow. The most heavily invested institutionals were Vanguard Group Inc. ($20.45B), State Street Corp ($9.59B), FMR LLC ($6.23B), Price T Rowe Associates Inc. MD ($6.10B), Geode Capital Management LLC ($4.68B), Morgan Stanley ($3.94B), and Franklin Resources Inc. ($2.59B).Learn more on ServiceNow's institutional investors.

What percentage of ServiceNow's stock is owned by institutional investors?

87.18% of ServiceNow's stock is owned by institutional investors. Learn more on NOW's institutional investor holdings.

Which institutional investors have been buying ServiceNow's stock?

Of the 2,245 institutional investors that purchased ServiceNow's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Norges Bank ($7.31M), World Investment Advisors LLC ($4.78M), GAMMA Investing LLC ($2.69M), Nuveen LLC ($2.28M), International Assets Investment Management LLC ($2.00M), FMR LLC ($1.37M), and Vanguard Group Inc. ($1.34M).

How much institutional buying is happening at ServiceNow?

Institutional investors have bought a total of 43,919,923 shares in the last 24 months. This purchase volume represents approximately $41.13B in transactions.

Which of ServiceNow's major shareholders have been selling company stock?

Of the 1,187 institutional investors that sold ServiceNow's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Edgewood Management LLC ($1.65M), Polen Capital Management LLC ($1.27M), International Assets Investment Management LLC ($1.18M), Wellington Management Group LLP ($1.08M), Capital International Investors ($895.64K), Massachusetts Financial Services Co. MA ($861.27K), and Scge Management L.P. ($744K).

How much institutional selling is happening at ServiceNow?

Institutional investors have sold a total of 19,938,098 shares in the last 24 months. This volume of shares sold represents approximately $18.98B in transactions.


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This page (NYSE:NOW) was last updated on 10/9/2025 by MarketBeat.com Staff
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