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Pfizer (PFE) Stock Forecast & Price Target

Pfizer logo
$27.92 +0.18 (+0.64%)
Closing price 09/22/2026 03:59 PM Eastern
Extended Trading
$27.96 +0.04 (+0.13%)
As of 04:20 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Pfizer - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
2
Hold
14
Buy
5

Based on 21 Wall Street analysts who have issued ratings for Pfizer in the last 12 months, the stock has a consensus rating of "Hold." Out of the 21 analysts, 2 have given a sell rating, 14 have given a hold rating, 4 have given a buy rating, and 1 has given a strong buy rating for PFE.

Consensus Price Target

$28.39
1.69% Upside
According to the 21 analysts' twelve-month price targets for Pfizer, the average price target is $28.39. The highest price target for PFE is $35.00, while the lowest price target for PFE is $25.00. The average price target represents a forecasted upside of 1.69% from the current price of $27.92.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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PFE Analyst Ratings Over Time

TypeCurrent Forecast
9/23/25 to 9/23/26
1 Month Ago
8/24/25 to 8/24/26
3 Months Ago
6/25/25 to 6/25/26
1 Year Ago
9/23/24 to 9/23/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
4 Buy rating(s)
4 Buy rating(s)
5 Buy rating(s)
4 Buy rating(s)
Hold
14 Hold rating(s)
14 Hold rating(s)
12 Hold rating(s)
11 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$28.39$28.28$28.82$28.12
Forecasted Upside1.69% Upside1.11% Upside21.95% Upside16.57% Upside
Consensus RatingHoldHoldHoldHold

PFE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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PFE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Pfizer Stock vs. The Competition

TypePfizerHealthcare CompaniesBroader Market
Consensus Rating Score
2.19
2.30
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside1.69% Upside708.06% Upside17.93% Upside
News Sentiment Rating
Neutral News

See Recent PFE News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/10/2026
HSBC Holdings plc logo
HSBC
3 of 5 stars
Rajesh Kumar
Rajesh Kumar
Not Rated
Boost TargetHold$28.00 ➝ $30.00+7.82%
8/31/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 UpgradeHold (C-)Hold (C)
8/7/2026
Guggenheim logo
Guggenheim
5 of 5 stars
Vamil Divan
Vamil Divan
4 of 5 stars
Lower TargetBuy$35.00 ➝ $31.00+17.10%
7/13/2026Lower TargetOutperform$34.00 ➝ $30.00+23.89%
7/10/2026Lower TargetNeutral$27.00 ➝ $26.00+7.24%
7/8/2026Lower TargetNeutral$30.00 ➝ $28.00+15.44%
7/6/2026Reiterated RatingNeutral$27.00+11.15%
6/9/2026UpgradeUnderperformSector Perform$25.00-2.59%
5/27/2026Reiterated RatingNeutral$27.00+2.51%
5/14/2026 Reiterated RatingUnderperform$26.00+0.17%
4/29/2026Boost TargetNeutral$26.00 ➝ $27.00+2.10%
4/16/2026Initiated CoverageOutperform$33.00+21.31%
4/10/2026Boost TargetEqual Weight$27.00 ➝ $28.00+3.65%
3/2/2026UpgradeHoldBuy$35.00+26.78%
2/24/2026 UpgradeStrong SellHold
2/19/2026Initiated CoverageEqual WeightUnderweight$25.00-6.96%
2/12/2026 DowngradeOutperformNeutral$27.00-1.69%
12/30/2025 Reiterated RatingHold
11/13/2025 Initiated CoverageSector Outperform$30.00+14.08%
11/5/2025Reiterated RatingNeutral$26.00+7.06%
10/31/2025Reiterated RatingMarket Perform$30.00+22.88%
5/29/2025 Lower TargetHold$28.00 ➝ $25.00+6.66%
5/21/2025 Boost TargetBuy$32.00 ➝ $33.00+43.11%
4/30/2025 Lower TargetNeutral$29.00 ➝ $27.00+10.61%
4/30/2025 Lower TargetMarket Perform$28.00 ➝ $26.00+6.51%
12/18/2024 Lower TargetBuy$36.00 ➝ $32.00+21.72%
10/30/2024UpgradeStrong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 04:21 AM ET.


Should I Buy Pfizer Stock? PFE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 22, 2026. Please send any questions or comments about these Pfizer pros and cons to contact@marketbeat.com.

Pfizer
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Pfizer Inc.:

  • Pfizer Inc. offers a compelling income opportunity with a dividend yield of 6.22%, which is significantly higher than the current 10-year Treasury yield of 5%, making it an attractive option for income-focused investors seeking to outperform fixed-income returns.
  • The stock is trading at $27.92, which is below the consensus price target of $28.39, suggesting that the current valuation may be conservative and leaves room for potential re-rating as the company demonstrates durable growth and stabilizes earnings after major loss-of-exclusivity events.
  • Management has indicated that major headwinds such as tariffs, drug-pricing pressures, and declining COVID-19 revenue are becoming more manageable, supported by cost-cutting efforts and a larger contribution from newer therapies that help offset declining legacy-product sales.
  • Pfizer Inc. has completed a key Phase 1 study for PF-07799544, advancing the experimental drug into the next stage of development, which could improve confidence in the company's post-patent-expiry growth prospects and pipeline progress.
  • The company's agreement to share some additional overseas pricing revenue with the U.S. Department of Health and Human Services may reduce regulatory uncertainty and support the recovery narrative by addressing policy pressures.

Pfizer
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Pfizer Inc. for these reasons:

  • Analysts have downgraded the stock to a "Hold" rating, arguing that the market will not pay for Pfizer's 2029 earnings potential until the company demonstrates durable growth, while dividend increases appear limited due to a high payout ratio of 226.32%.
  • Pfizer Inc. faces significant execution risk and constraints on upside due to upcoming patent expirations, weak COVID-related sales, and the need to rebuild its commercial model around newer and acquired products while reducing exposure to its COVID-19 franchise.
  • The company's debt-to-equity ratio of 0.71 and quick ratio of 0.96 suggest potential financial leverage and liquidity concerns, which could limit its ability to invest in growth or weather economic downturns.
  • Recent earnings results, while beating consensus estimates, show a decline in year-over-year EPS from $0.78 to $0.77, indicating that the company may be struggling to maintain consistent earnings growth despite revenue increases.
  • The stock's beta of 0.34 indicates low volatility, but this also suggests limited upside potential in a rising market, which may disappoint investors seeking capital appreciation alongside dividend income.

PFE Forecast - Frequently Asked Questions

According to the research reports of 21 Wall Street equities research analysts, the average twelve-month stock price forecast for Pfizer is $28.39, with a high forecast of $35.00 and a low forecast of $25.00.

21 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Pfizer in the last twelve months. There are currently 2 sell ratings, 14 hold ratings, 4 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" PFE shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in PFE, but not buy additional shares or sell existing shares.

According to analysts, Pfizer's stock has a predicted upside of 1.69% based on their 12-month stock forecasts.

Over the previous 90 days, Pfizer's stock had 2 downgrades and 1 upgrade by analysts.

Pfizer has been rated by research analysts at Bank of America, BMO Capital Markets, Cantor Fitzgerald, Guggenheim, HSBC, JPMorgan Chase & Co., and Weiss Ratings in the past 90 days.

Analysts like Pfizer less than other "healthcare" companies. The consensus rating score for Pfizer is 2.19 while the average consensus rating score for "healthcare" companies is 2.30. Learn more on how PFE compares to other companies.


MarketBeat monitors more than a dozen sources for Pfizer analyst ratings, with the most recent rating issued on 9/10/2026.
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