Principal Financial Group (PFG) Stock Forecast & Price Target

$77.01 -0.34 (-0.44%)

Closing price 05/23/2025 04:00 PM Eastern

Extended Trading

$77.31 +0.30 (+0.38%)

As of 05/23/2025 05:38 PM Eastern

Principal Financial Group - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 13 Analyst Ratings

Sell
4

Hold
6

Buy
3

Based on 13 Wall Street analysts who have issued ratings for Principal Financial Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 13 analysts, 4 have given a sell rating, 6 have given a hold rating, 2 have given a buy rating, and 1 has given a strong buy rating for PFG.

Consensus Price Target

$83.85
8.88% Upside

According to the 13 analysts' twelve-month price targets for Principal Financial Group, the average price target is $83.85. The highest price target for PFG is $99.00, while the lowest price target for PFG is $69.00. The average price target represents a forecasted upside of 8.88% from the current price of $77.01.

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PFG Analyst Ratings Over Time

Type	Current Forecast 5/24/24 to 5/24/25	1 Month Ago 4/24/24 to 4/24/25	3 Months Ago 2/24/24 to 2/23/25	1 Year Ago 5/25/23 to 5/24/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	2 Buy rating(s)	2 Buy rating(s)	2 Buy rating(s)	0 Buy rating(s)
Hold	6 Hold rating(s)	6 Hold rating(s)	6 Hold rating(s)	8 Hold rating(s)
Sell	4 Sell rating(s)	4 Sell rating(s)	4 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$83.85	$84.69	$85.92	$80.30
Forecasted Upside	8.88% Upside	12.92% Upside	1.83% Upside	-2.34% Downside
Consensus Rating	Hold	Hold	Hold	Reduce

PFG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PFG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Principal Financial Group Stock vs. The Competition

Type	Principal Financial Group	Finance Companies	S&P 500
Consensus Rating Score	2.00	2.53	2.54
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	8.88% Upside	30.49% Upside	16.40% Upside
News Sentiment Rating	Positive News See Recent PFG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
5/19/2025	Morgan Stanley 3 of 5 stars	Bob Huang Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Underweight ➝ Underweight	$67.00 ➝ $71.00	-12.82%
5/7/2025	Keefe, Bruyette & Woods 5 of 5 stars	Ryan Krueger Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Market Perform ➝ Market Perform	$86.00 ➝ $87.00	+12.33%
4/29/2025	Wells Fargo & Company 3 of 5 stars	E. Greenspan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Underweight ➝ Underweight	$68.00 ➝ $69.00	-6.68%
4/29/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Nadel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$93.00 ➝ $80.00	+8.14%
4/11/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Alex Scott Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Underweight ➝ Underweight	$80.00 ➝ $76.00	+4.68%
4/2/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Barnidge Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$93.00 ➝ $95.00	+11.16%
1/23/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jack Matten Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Market Perform	$93.00	+13.89%
1/16/2025	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Scott Heleniak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Sector Perform ➝ Sector Perform	$91.00 ➝ $91.00	+13.64%
1/7/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Overweight	$95.00 ➝ $92.00	+18.22%
10/10/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$94.00 ➝ $91.00	+3.87%
Get the Latest News and Ratings for PFG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Principal Financial Group and its competitors with MarketBeat's FREE daily newsletter.
7/23/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Sell ➝ Sell	$68.00 ➝ $70.00	-18.01%
7/18/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$73.00 ➝ $76.00	-13.37%
7/9/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating	W. Burdis Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Market Perform ➝ Strong-Buy	$99.00	+26.18%
4/11/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	In-Line ➝ In-Line	$84.00 ➝ $86.00	+7.06%
6/9/2023	3M Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Upgrade

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 01:20 PM ET.

Should I Buy Principal Financial Group Stock? PFG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, May 20, 2025. Please send any questions or comments about these Principal Financial Group pros and cons to contact@marketbeat.com.

Principal Financial Group
Bull Case

Here are some ways that investors could benefit from investing in Principal Financial Group, Inc.:

The company recently increased its quarterly dividend to $0.76, reflecting a commitment to returning value to shareholders and indicating strong financial health.
Principal Financial Group, Inc. has a solid net margin of approximately 9.74%, suggesting effective cost management and profitability.
With a return on equity of about 14.68%, the company demonstrates efficient use of shareholders' equity to generate profits, which is attractive to investors.
Analysts have a consensus target price of around $83.54, indicating potential upside from the current stock price, which is approximately $76.
The company operates in diverse segments, including retirement and asset management, which can provide stability and growth opportunities in various market conditions.

Principal Financial Group
Bear Case

Investors should be bearish about investing in Principal Financial Group, Inc. for these reasons:

The company recently reported earnings per share of $1.81, which was below analysts' expectations, indicating potential challenges in meeting growth targets.
Several analysts have issued "underweight" ratings, suggesting that they believe the stock may not perform as well as the market overall.
The dividend payout ratio is approximately 65.10%, which, while sustainable, may limit the company's ability to reinvest in growth opportunities.
Recent price target reductions by analysts could signal a lack of confidence in the company's short-term performance.
With a mix of sell and hold ratings from analysts, there is uncertainty about the stock's future performance, which may deter risk-averse investors.

PFG Forecast - Frequently Asked Questions

: According to the research reports of 13 Wall Street equities research analysts, the average twelve-month stock price forecast for Principal Financial Group is $83.85, with a high forecast of $99.00 and a low forecast of $69.00.
: 13 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Principal Financial Group in the last twelve months. There are currently 4 sell ratings, 6 hold ratings, 2 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" PFG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in PFG, but not buy additional shares or sell existing shares.
: According to analysts, Principal Financial Group's stock has a predicted upside of 8.88% based on their 12-month stock forecasts.
: Principal Financial Group has been rated by research analysts at Barclays, Keefe, Bruyette & Woods, Morgan Stanley, Piper Sandler, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Principal Financial Group less than other "finance" companies. The consensus rating for Principal Financial Group is Hold while the average consensus rating for "finance" companies is Moderate Buy. Learn more on how PFG compares to other companies.

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This page (NYSE:PFG) was last updated on 5/24/2025 by MarketBeat.com Staff

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Principal Financial Group (PFG) Stock Forecast & Price Target