Principal Financial Group (PFG) Stock Forecast & Price Target

$76.59 +0.99 (+1.31%)

Closing price 04:00 PM Eastern

Extended Trading

$76.72 +0.13 (+0.17%)

As of 06:27 PM Eastern

Principal Financial Group - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Reduce

Based on 10 Analyst Ratings

Sell
3

Hold
5

Buy
2

Based on 10 Wall Street analysts who have issued ratings for Principal Financial Group in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 10 analysts, 3 have given a sell rating, 5 have given a hold rating, and 2 have given a buy rating for PFG.

Consensus Price Target

$86.70
13.20% Upside

According to the 10 analysts' twelve-month price targets for Principal Financial Group, the average price target is $86.70. The highest price target for PFG is $101.00, while the lowest price target for PFG is $72.00. The average price target represents a forecasted upside of 13.20% from the current price of $76.59.

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PFG Analyst Ratings Over Time

Type	Current Forecast 8/8/24 to 8/8/25	1 Month Ago 7/9/24 to 7/9/25	3 Months Ago 5/10/24 to 5/10/25	1 Year Ago 8/9/23 to 8/8/24
Strong Buy	0 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	2 Buy rating(s)	2 Buy rating(s)	2 Buy rating(s)	0 Buy rating(s)
Hold	5 Hold rating(s)	6 Hold rating(s)	6 Hold rating(s)	10 Hold rating(s)
Sell	3 Sell rating(s)	4 Sell rating(s)	4 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$86.70	$84.62	$83.54	$85.50
Forecasted Upside	13.20% Upside	4.64% Upside	5.88% Upside	14.87% Upside
Consensus Rating	Reduce	Hold	Hold	Hold

PFG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PFG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Principal Financial Group Stock vs. The Competition

Type	Principal Financial Group	Finance Companies	S&P 500
Consensus Rating Score	1.90	2.55	2.53
Consensus Rating	Reduce	Moderate Buy	Moderate Buy
Predicted Upside	13.64% Upside	24.19% Upside	13.73% Upside
News Sentiment Rating	Positive News See Recent PFG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
8/4/2025	Keefe, Bruyette & Woods 5 of 5 stars	Ryan Krueger Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Market Perform ➝ Market Perform	$90.00 ➝ $88.00	+15.62%
7/30/2025	Wells Fargo & Company 3 of 5 stars	Elyse Greenspan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Underweight ➝ Underweight	$73.00 ➝ $72.00	-8.51%
7/29/2025	UBS Group 4 of 5 stars	John Nadel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$85.00 ➝ $87.00	+6.44%
7/14/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Bob Huang Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Underweight ➝ Underweight	$71.00 ➝ $75.00	-6.74%
7/8/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jimmy Bhullar Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$92.00 ➝ $101.00	+23.32%
7/7/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Alex Scott Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Underweight ➝ Underweight	$76.00 ➝ $80.00	-0.11%
7/3/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Barnidge Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$88.00 ➝ $89.00	+9.46%
1/23/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jack Matten Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Market Perform	$93.00	+13.89%
1/16/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Scott Heleniak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Sector Perform ➝ Sector Perform	$91.00 ➝ $91.00	+13.64%
10/10/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$94.00 ➝ $91.00	+3.87%
Get the Latest News and Ratings for PFG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Principal Financial Group and its competitors with MarketBeat's FREE daily newsletter.
7/23/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Sell ➝ Sell	$68.00 ➝ $70.00	-18.01%
7/18/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$73.00 ➝ $76.00	-13.37%
7/9/2024	Raymond James Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	W. Burdis Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Market Perform ➝ Strong-Buy	$99.00	+26.18%
4/11/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	In-Line ➝ In-Line	$84.00 ➝ $86.00	+7.06%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 06:47 PM ET.

Should I Buy Principal Financial Group Stock? PFG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, August 6, 2025. Please send any questions or comments about these Principal Financial Group pros and cons to contact@marketbeat.com.

Principal Financial Group
Bull Case

Here are some ways that investors could benefit from investing in Principal Financial Group, Inc.:

The current stock price is around $81, reflecting a positive trend in recent trading sessions.
Principal Financial Group, Inc. recently reported earnings that exceeded analysts' expectations, indicating strong financial performance.
The company has a solid dividend yield of approximately 3.88%, which can provide a steady income stream for investors.
Institutional ownership is high, with over 75% of shares held by institutional investors, suggesting confidence in the company's future.
Analysts have recently increased their price targets for the stock, indicating a bullish outlook on its potential growth.

Principal Financial Group
Bear Case

Investors should be bearish about investing in Principal Financial Group, Inc. for these reasons:

Several analysts have issued "underweight" ratings, suggesting that the stock may not perform as well as the market.
The company has a relatively high price-to-earnings (P/E) ratio, which could indicate that the stock is overvalued compared to its earnings.
There is a mixed sentiment among analysts, with three rating the stock as a sell, which could signal potential risks.
Recent fluctuations in stock price may indicate volatility, which can be a concern for risk-averse investors.
The company's debt-to-equity ratio, while manageable, suggests that it relies on debt financing, which can be a risk in uncertain economic conditions.

PFG Forecast - Frequently Asked Questions

: According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Principal Financial Group is $86.70, with a high forecast of $101.00 and a low forecast of $72.00.
: 10 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Principal Financial Group in the last year. There are currently 3 sell ratings, 5 hold ratings and 2 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "reduce" PFG shares.
: According to analysts, Principal Financial Group's stock has a predicted upside of 13.20% based on their 12-month stock forecasts.
: Principal Financial Group has been rated by research analysts at Barclays, JPMorgan Chase & Co., Keefe, Bruyette & Woods, Morgan Stanley, Piper Sandler, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Principal Financial Group less than other "finance" companies. The consensus rating for Principal Financial Group is Reduce while the average consensus rating for "finance" companies is Moderate Buy. Learn more on how PFG compares to other companies.

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This page (NYSE:PFG) was last updated on 8/8/2025 by MarketBeat.com Staff

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Principal Financial Group (PFG) Stock Forecast & Price Target