Free Trial
Tada emoji MarketBeat All Access — Now Just $5.00 for 5 Weeks

Principal Financial Group (PFG) Stock Forecast & Price Target

Principal Financial Group logo
$80.55 +0.33 (+0.42%)
Closing price 03:59 PM Eastern
Extended Trading
$80.52 -0.03 (-0.04%)
As of 04:04 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
Compare

Principal Financial Group - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Reduce
Based on 10 Analyst Ratings
Sell
3
Hold
5
Buy
2

Based on 10 Wall Street analysts who have issued ratings for Principal Financial Group in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 10 analysts, 3 have given a sell rating, 5 have given a hold rating, and 2 have given a buy rating for PFG.

Consensus Price Target

$86.90
7.88% Upside
According to the 10 analysts' twelve-month price targets for Principal Financial Group, the average price target is $86.90. The highest price target for PFG is $101.00, while the lowest price target for PFG is $72.00. The average price target represents a forecasted upside of 7.88% from the current price of $80.55.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
Get the Latest News and Ratings for PFG and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Principal Financial Group and its competitors.

Sign Up
By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

PFG Analyst Ratings Over Time

TypeCurrent Forecast
8/29/24 to 8/29/25		1 Month Ago
7/30/24 to 7/30/25		3 Months Ago
5/31/24 to 5/31/25		1 Year Ago
8/30/23 to 8/29/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
2 Buy rating(s)
2 Buy rating(s)
2 Buy rating(s)
0 Buy rating(s)
Hold
5 Hold rating(s)
5 Hold rating(s)
6 Hold rating(s)
10 Hold rating(s)
Sell
3 Sell rating(s)
3 Sell rating(s)
4 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$86.90$86.90$83.85$85.58
Forecasted Upside7.88% Upside13.46% Upside7.45% Upside6.05% Upside
Consensus Rating
Reduce
Reduce
Hold
Hold

PFG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

PFG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Principal Financial Group Stock vs. The Competition

TypePrincipal Financial GroupFinance CompaniesS&P 500
Consensus Rating Score
1.90
2.53
2.53
Consensus RatingReduceModerate BuyModerate Buy
Predicted Upside8.33% Upside17.85% Upside10.25% Upside
News Sentiment Rating
Very Positive News

See Recent PFG News
Positive News
Positive News
Export to Excel
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
8/18/2025Morgan Stanley
3 of 5 stars		Bob Huang
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetUnderweight ➝ Underweight$75.00 ➝ $77.00-0.48%
8/4/2025Keefe, Bruyette & Woods
5 of 5 stars		Ryan Krueger
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetMarket Perform ➝ Market Perform$90.00 ➝ $88.00+15.62%
7/30/2025Wells Fargo & Company
3 of 5 stars		Elyse Greenspan
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetUnderweight ➝ Underweight$73.00 ➝ $72.00-8.51%
7/29/2025UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		John Nadel
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetNeutral ➝ Neutral$85.00 ➝ $87.00+6.44%
7/8/2025JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Jimmy Bhullar
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOverweight ➝ Overweight$92.00 ➝ $101.00+23.32%
7/7/2025Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Alex Scott
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetUnderweight ➝ Underweight$76.00 ➝ $80.00-0.11%
7/3/2025Piper Sandler
Subscribe to MarketBeat All Access for the recommendation accuracy rating		John Barnidge
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetOverweight ➝ Overweight$88.00 ➝ $89.00+9.46%
1/23/2025BMO Capital Markets
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Jack Matten
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated CoverageMarket Perform$93.00+13.89%
1/16/2025Royal Bank Of Canada
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Scott Heleniak
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated RatingSector Perform ➝ Sector Perform$91.00 ➝ $91.00+13.64%
10/10/2024Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Lower TargetNeutral ➝ Neutral$94.00 ➝ $91.00+3.87%
7/23/2024Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetSell ➝ Sell$68.00 ➝ $70.00-18.01%
7/18/2024Jefferies Financial Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetHold ➝ Hold$73.00 ➝ $76.00-13.37%
7/9/2024Raymond James Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating		W. Burdis
Subscribe to MarketBeat All Access for the recommendation accuracy rating		UpgradeMarket Perform ➝ Strong-Buy$99.00+26.18%
4/11/2024Evercore ISI
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetIn-Line ➝ In-Line$84.00 ➝ $86.00+7.06%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 04:06 PM ET.


Should I Buy Principal Financial Group Stock? PFG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, August 28, 2025. Please send any questions or comments about these Principal Financial Group pros and cons to contact@marketbeat.com.

Principal Financial Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Principal Financial Group, Inc.:

  • The current stock price is around $80.72, showing a recent increase of 2.6%, which may indicate positive market sentiment.
  • Principal Financial Group, Inc. recently reported earnings per share (EPS) of $2.16, surpassing analysts' expectations, which reflects strong financial performance.
  • The company has increased its quarterly dividend to $0.78, representing a yield of 3.9%, which can provide a steady income stream for investors.
  • With a return on equity of 14.68%, Principal Financial Group, Inc. demonstrates effective management and profitability, which can be attractive to investors looking for solid returns.
  • Analysts have given the company an "overweight" rating, suggesting that it may outperform the market, which could be a positive indicator for potential investors.

Principal Financial Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Principal Financial Group, Inc. for these reasons:

  • Despite recent positive developments, the consensus rating for the stock is "Reduce," indicating that some analysts may have concerns about its future performance.
  • There are three analysts who have issued a Sell rating, which could suggest potential risks or challenges facing the company.
  • The stock has a market capitalization of approximately $17.98 billion, which may limit its growth potential compared to smaller, more agile companies.
  • Principal Financial Group, Inc. has a debt-to-equity ratio of 0.36, which, while manageable, indicates that the company does carry some debt that could impact its financial flexibility.
  • The stock has fluctuated between a 52-week low of $68.39 and a high of $91.97, indicating volatility that may concern risk-averse investors.

PFG Forecast - Frequently Asked Questions

According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Principal Financial Group is $86.90, with a high forecast of $101.00 and a low forecast of $72.00.

10 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Principal Financial Group in the last year. There are currently 3 sell ratings, 5 hold ratings and 2 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "reduce" PFG shares.

According to analysts, Principal Financial Group's stock has a predicted upside of 7.88% based on their 12-month stock forecasts.

Principal Financial Group has been rated by research analysts at Barclays, JPMorgan Chase & Co., Keefe, Bruyette & Woods, Morgan Stanley, Piper Sandler, UBS Group, and Wells Fargo & Company in the past 90 days.

Analysts like Principal Financial Group less than other "finance" companies. The consensus rating for Principal Financial Group is Reduce while the average consensus rating for "finance" companies is Moderate Buy. Learn more on how PFG compares to other companies.

Related Companies
Today's Ratings
Top-Rated Stocks
More Ratings Tools

This page (NYSE:PFG) was last updated on 8/29/2025 by MarketBeat.com Staff
From Our Partners
INVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting Off
Right now, we’re witnessing a monumental shift in the world.
Traders Agency | Sponsoredtc pixel
BONUS GUIDE - Ben Stein Prepares For the Next Financial Crisis
With inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. Economist ...
Goldco Precious Metals | Sponsoredtc pixel
This is my Christian duty
“This land I will give to you…” — a 4,000-year-old line from Genesis may hold the key to unlocking a $150 tril...
Paradigm Press | Sponsoredtc pixel
Everyone’s watching Nvidia right now. Here’s why I’m excited.
So, unless you’ve been living under a rock, you probably saw the news… Nvidia just signed a $7 BILLION deal...
Timothy Sykes | Sponsoredtc pixel
Alex’s “Next Magnificent Seven” stocks
The original “Magnificent Seven” turned $7K into $1.18 million. Now, Alex Green has identified AI’s Next Ma...
The Oxford Club | Sponsoredtc pixel
Out of 18,347 Cryptocurrencies... This is the ONLY One
The Single Most Undervalued DeFi Protocol You've Never Heard Of If there's one cryptocurrency you should b...
Crypto 101 Media | Sponsoredtc pixel
Elon’s Secret Social Security Bombshell
To All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...
Banyan Hill Publishing | Sponsoredtc pixel
“Fed Proof” Your Bank Account with THESE 4 Simple Steps
Starting as soon as a few months from now, the United States government will make a sweeping change to bank ac...
Weiss Ratings | Sponsoredtc pixel