Principal Financial Group (PFG) Competitors $80.95 +0.58 (+0.72%) Closing price 04:00 PM EasternExtended Trading$80.84 -0.11 (-0.13%) As of 05:21 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsTrendsBuy This Stock PFG vs. BHF, FITB, HBAN, AMP, CFG, EQH, MET, PRU, RF, and SFShould you be buying Principal Financial Group stock or one of its competitors? The main competitors of Principal Financial Group include Brighthouse Financial (BHF), Fifth Third Bancorp (FITB), Huntington Bancshares (HBAN), Ameriprise Financial (AMP), Citizens Financial Group (CFG), Equitable (EQH), MetLife (MET), Prudential Financial (PRU), Regions Financial (RF), and Stifel Financial (SF). These companies are all part of the "finance" sector. Principal Financial Group vs. Its Competitors Brighthouse Financial Fifth Third Bancorp Huntington Bancshares Ameriprise Financial Citizens Financial Group Equitable MetLife Prudential Financial Regions Financial Stifel Financial Brighthouse Financial (NASDAQ:BHF) and Principal Financial Group (NYSE:PFG) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, earnings, risk, dividends, analyst recommendations, media sentiment, institutional ownership and valuation. Does the media prefer BHF or PFG? In the previous week, Brighthouse Financial had 4 more articles in the media than Principal Financial Group. MarketBeat recorded 17 mentions for Brighthouse Financial and 13 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 0.87 beat Brighthouse Financial's score of 0.39 indicating that Principal Financial Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 2 Very Positive mention(s) 4 Positive mention(s) 5 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Principal Financial Group 7 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals and insiders believe in BHF or PFG? 81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by insiders. Comparatively, 1.1% of Principal Financial Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. Is BHF or PFG more profitable? Principal Financial Group has a net margin of 9.74% compared to Brighthouse Financial's net margin of 8.71%. Brighthouse Financial's return on equity of 25.60% beat Principal Financial Group's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial8.71% 25.60% 0.54% Principal Financial Group 9.74%14.68%0.52% Which has more risk & volatility, BHF or PFG? Brighthouse Financial has a beta of 0.88, suggesting that its share price is 12% less volatile than the S&P 500. Comparatively, Principal Financial Group has a beta of 0.99, suggesting that its share price is 1% less volatile than the S&P 500. Do analysts prefer BHF or PFG? Brighthouse Financial presently has a consensus target price of $60.30, indicating a potential upside of 22.74%. Principal Financial Group has a consensus target price of $84.08, indicating a potential upside of 3.87%. Given Brighthouse Financial's stronger consensus rating and higher probable upside, equities research analysts clearly believe Brighthouse Financial is more favorable than Principal Financial Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11Principal Financial Group 4 Sell rating(s) 6 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 1.83 Which has better earnings and valuation, BHF or PFG? Principal Financial Group has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.60$388M$8.345.89Principal Financial Group$15.77B1.15$1.57B$4.6717.33 SummaryBrighthouse Financial beats Principal Financial Group on 9 of the 17 factors compared between the two stocks. Get Principal Financial Group News Delivered to You Automatically Sign up to receive the latest news and ratings for PFG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PFG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PFG vs. The Competition Export to ExcelMetricPrincipal Financial GroupAccident & health insurance IndustryFinance SectorNYSE ExchangeMarket Cap$18.15B$18.15B$12.00B$20.66BDividend Yield3.73%3.73%5.54%3.71%P/E Ratio12.1212.1219.2827.83Price / Sales1.151.1526.0956.10Price / Cash7.917.9118.5517.94Price / Book1.641.642.294.60Net Income$1.57B$1.57B$992.75M$989.58M7 Day Performance0.95%1.00%0.81%1.16%1 Month Performance6.65%6.71%4.35%5.49%1 Year Performance-4.69%-4.64%541.09%10.60% Principal Financial Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PFGPrincipal Financial Group3.8283 of 5 stars$80.95+0.7%$84.08+3.9%-5.4%$18.15B$15.77B12.1219,300Analyst ForecastBHFBrighthouse Financial4.6102 of 5 stars$50.70-4.9%$59.70+17.8%+1.6%$2.91B$4.72B6.081,400News CoverageAnalyst ForecastFITBFifth Third Bancorp4.7902 of 5 stars$43.07-0.8%$47.53+10.4%+13.7%$28.75B$8.29B13.6718,616Positive NewsUpcoming EarningsHBANHuntington Bancshares4.9278 of 5 stars$17.54flat$18.33+4.5%+28.4%$25.62B$7.55B13.3919,932Trending NewsUpcoming EarningsAnalyst DowngradeGap DownAMPAmeriprise Financial4.264 of 5 stars$536.13-1.3%$517.86-3.4%+20.1%$51.05B$17.47B18.2213,600Positive NewsCFGCitizens Financial Group4.6028 of 5 stars$47.08-1.3%$48.68+3.4%+24.7%$20.58B$12.36B14.9517,287Positive NewsUpcoming EarningsEQHEquitable4.4424 of 5 stars$54.62-1.9%$62.64+14.7%+24.6%$16.60B$12.44B14.848,000Positive NewsAnalyst ForecastMETMetLife4.9872 of 5 stars$79.20-1.8%$94.67+19.5%+5.9%$53.17B$70.99B12.8845,000Trending NewsDividend AnnouncementAnalyst ForecastPRUPrudential Financial4.9594 of 5 stars$106.48-2.4%$121.15+13.8%-14.2%$37.69B$68.05B16.8738,196Analyst ForecastRFRegions Financial4.8909 of 5 stars$24.57-0.9%$26.15+6.4%+20.6%$22.09B$9.37B11.8119,644Positive NewsUpcoming EarningsSFStifel Financial3.9246 of 5 stars$107.54-1.5%$106.75-0.7%+27.9%$11.05B$4.97B20.569,000News CoveragePositive NewsAnalyst Forecast Related Companies and Tools Related Companies Brighthouse Financial Competitors Fifth Third Bancorp Competitors Huntington Bancshares Competitors Ameriprise Financial Competitors Citizens Financial Group Competitors Equitable Competitors MetLife Competitors Prudential Financial Competitors Regions Financial Competitors Stifel Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PFG) was last updated on 7/14/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredThe End of Elon Musk…?The End of Elon Musk? 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