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Brighthouse Financial (BHF) Competitors

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$48.84 -0.15 (-0.30%)
As of 02:09 PM Eastern
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BHF vs. CNO, EQH, PRU, JXN, and PRI

Should you buy Brighthouse Financial stock or one of its competitors? Brighthouse Financial's main competitors and comparable companies include CNO Financial Group (CNO), Equitable (EQH), Prudential Financial (PRU), Jackson Financial (JXN), and Primerica (PRI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Brighthouse Financial compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, profitability, institutional ownership, valuation, risk, dividends and media sentiment.

CNO Financial Group currently has a consensus target price of $56.00, suggesting a potential upside of 4.61%. Brighthouse Financial has a consensus target price of $64.25, suggesting a potential upside of 31.15%. Given Brighthouse Financial's higher probable upside, analysts clearly believe Brighthouse Financial is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Brighthouse Financial
0 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Brighthouse Financial had 1 more articles in the media than CNO Financial Group. MarketBeat recorded 3 mentions for Brighthouse Financial and 2 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.31 beat Brighthouse Financial's score of -0.53 indicating that CNO Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Negative

95.4% of CNO Financial Group shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 3.4% of CNO Financial Group shares are owned by company insiders. Comparatively, 1.6% of Brighthouse Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Brighthouse Financial has higher revenue and earnings than CNO Financial Group. Brighthouse Financial is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.10$229.30M$2.9118.40
Brighthouse Financial$6.35B0.44$433M$12.533.91

Brighthouse Financial has a net margin of 12.49% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Brighthouse Financial 12.49%17.24%0.45%

CNO Financial Group has a beta of 0.8, suggesting that its stock price is 20% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market.

Summary

CNO Financial Group beats Brighthouse Financial on 9 of the 16 factors compared between the two stocks.

How does Brighthouse Financial compare to Equitable?

Brighthouse Financial (NASDAQ:BHF) and Equitable (NYSE:EQH) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, analyst recommendations, valuation, institutional ownership, media sentiment, dividends, earnings and risk.

Brighthouse Financial has a beta of 0.83, meaning that its share price is 17% less volatile than the broader market. Comparatively, Equitable has a beta of 1.1, meaning that its share price is 10% more volatile than the broader market.

Brighthouse Financial currently has a consensus price target of $64.25, indicating a potential upside of 31.15%. Equitable has a consensus price target of $62.45, indicating a potential upside of 16.98%. Given Brighthouse Financial's higher possible upside, equities analysts clearly believe Brighthouse Financial is more favorable than Equitable.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
0 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79

Brighthouse Financial has a net margin of 12.49% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse Financial12.49% 17.24% 0.45%
Equitable -8.72%511.35%0.61%

81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 92.7% of Equitable shares are held by institutional investors. 1.6% of Brighthouse Financial shares are held by insiders. Comparatively, 1.0% of Equitable shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Equitable had 1 more articles in the media than Brighthouse Financial. MarketBeat recorded 4 mentions for Equitable and 3 mentions for Brighthouse Financial. Equitable's average media sentiment score of 0.06 beat Brighthouse Financial's score of -0.53 indicating that Equitable is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brighthouse Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Negative
Equitable
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Brighthouse Financial has higher earnings, but lower revenue than Equitable. Equitable is trading at a lower price-to-earnings ratio than Brighthouse Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.35B0.44$433M$12.533.91
Equitable$11.67B1.25-$1.38B-$3.31N/A

Summary

Equitable beats Brighthouse Financial on 11 of the 17 factors compared between the two stocks.

How does Brighthouse Financial compare to Prudential Financial?

Brighthouse Financial (NASDAQ:BHF) and Prudential Financial (NYSE:PRU) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, earnings, media sentiment, institutional ownership, analyst recommendations, profitability, dividends and risk.

Prudential Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.35B0.44$433M$12.533.91
Prudential Financial$57.68B0.68$3.58B$11.0410.27

In the previous week, Prudential Financial had 23 more articles in the media than Brighthouse Financial. MarketBeat recorded 26 mentions for Prudential Financial and 3 mentions for Brighthouse Financial. Prudential Financial's average media sentiment score of 0.24 beat Brighthouse Financial's score of -0.53 indicating that Prudential Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brighthouse Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Negative
Prudential Financial
7 Very Positive mention(s)
5 Positive mention(s)
7 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Neutral

Brighthouse Financial has a beta of 0.83, indicating that its stock price is 17% less volatile than the broader market. Comparatively, Prudential Financial has a beta of 0.85, indicating that its stock price is 15% less volatile than the broader market.

Brighthouse Financial has a net margin of 12.49% compared to Prudential Financial's net margin of 6.51%. Brighthouse Financial's return on equity of 17.24% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse Financial12.49% 17.24% 0.45%
Prudential Financial 6.51%16.68%0.70%

81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 56.8% of Prudential Financial shares are held by institutional investors. 1.6% of Brighthouse Financial shares are held by company insiders. Comparatively, 0.1% of Prudential Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Brighthouse Financial presently has a consensus target price of $64.25, indicating a potential upside of 31.15%. Prudential Financial has a consensus target price of $109.62, indicating a potential downside of 3.35%. Given Brighthouse Financial's stronger consensus rating and higher possible upside, equities research analysts clearly believe Brighthouse Financial is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
0 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Prudential Financial
5 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75

Summary

Prudential Financial beats Brighthouse Financial on 9 of the 16 factors compared between the two stocks.

How does Brighthouse Financial compare to Jackson Financial?

Jackson Financial (NYSE:JXN) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, media sentiment, earnings, risk and dividends.

Jackson Financial presently has a consensus target price of $134.20, suggesting a potential upside of 0.88%. Brighthouse Financial has a consensus target price of $64.25, suggesting a potential upside of 31.15%. Given Brighthouse Financial's higher possible upside, analysts clearly believe Brighthouse Financial is more favorable than Jackson Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Jackson Financial
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.57
Brighthouse Financial
0 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Jackson Financial had 1 more articles in the media than Brighthouse Financial. MarketBeat recorded 4 mentions for Jackson Financial and 3 mentions for Brighthouse Financial. Jackson Financial's average media sentiment score of 0.30 beat Brighthouse Financial's score of -0.53 indicating that Jackson Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Jackson Financial
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brighthouse Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Negative

90.0% of Jackson Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.4% of Jackson Financial shares are held by insiders. Comparatively, 1.6% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Brighthouse Financial has a net margin of 12.49% compared to Jackson Financial's net margin of 1.59%. Jackson Financial's return on equity of 18.93% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Jackson Financial1.59% 18.93% 0.52%
Brighthouse Financial 12.49%17.24%0.45%

Jackson Financial has a beta of 1.31, indicating that its stock price is 31% more volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.83, indicating that its stock price is 17% less volatile than the broader market.

Brighthouse Financial has lower revenue, but higher earnings than Jackson Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Jackson Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Jackson Financial$6.68B1.35$27M$0.71187.37
Brighthouse Financial$6.35B0.44$433M$12.533.91

Summary

Jackson Financial beats Brighthouse Financial on 12 of the 17 factors compared between the two stocks.

How does Brighthouse Financial compare to Primerica?

Primerica (NYSE:PRI) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, valuation, profitability, analyst recommendations, risk, dividends and earnings.

Primerica has higher earnings, but lower revenue than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primerica$3.29B2.57$751.23M$24.9011.05
Brighthouse Financial$6.35B0.44$433M$12.533.91

Primerica currently has a consensus price target of $319.80, indicating a potential upside of 16.24%. Brighthouse Financial has a consensus price target of $64.25, indicating a potential upside of 31.15%. Given Brighthouse Financial's higher probable upside, analysts plainly believe Brighthouse Financial is more favorable than Primerica.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primerica
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29
Brighthouse Financial
0 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Brighthouse Financial had 1 more articles in the media than Primerica. MarketBeat recorded 3 mentions for Brighthouse Financial and 2 mentions for Primerica. Primerica's average media sentiment score of 0.55 beat Brighthouse Financial's score of -0.53 indicating that Primerica is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primerica
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Negative

90.9% of Primerica shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 0.6% of Primerica shares are owned by company insiders. Comparatively, 1.6% of Brighthouse Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Primerica has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market.

Primerica has a net margin of 23.20% compared to Brighthouse Financial's net margin of 12.49%. Primerica's return on equity of 32.45% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primerica23.20% 32.45% 5.35%
Brighthouse Financial 12.49%17.24%0.45%

Summary

Primerica beats Brighthouse Financial on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BHF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BHF vs. The Competition

MetricBrighthouse FinancialInsurance IndustryFinance SectorNASDAQ Exchange
Market Cap$2.81B$18.42B$13.34B$13.27B
Dividend YieldN/A3.29%6.05%16.36%
P/E Ratio3.8914.6324.7226.15
Price / Sales0.4429.98479.1081.10
Price / Cash3.9811.7843.4553.72
Price / Book0.412.012.716.33
Net Income$433M$1.80B$1.32B$381.74M
7 Day Performance-2.35%0.10%-0.50%-1.36%
1 Month Performance-4.51%-3.24%-2.64%-4.29%
1 Year Performance1.11%5.56%10.03%-0.24%

Brighthouse Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BHF
Brighthouse Financial
3.5739 of 5 stars
$48.85
-0.3%
$64.00
+31.0%
+0.7%$2.81B$6.35B3.891,400
CNO
CNO Financial Group
3.2971 of 5 stars
$54.05
+0.3%
$56.00
+3.6%
+33.9%$4.98B$4.49B18.573,300
EQH
Equitable
4.6976 of 5 stars
$54.07
+2.7%
$61.82
+14.3%
+6.2%$14.37B$10.62BN/A8,000
PRU
Prudential Financial
3.2319 of 5 stars
$113.44
+0.7%
$109.31
-3.6%
+10.2%$38.85B$57.68B10.2836,824
JXN
Jackson Financial
1.4975 of 5 stars
$133.80
+1.7%
$133.80
+0.0%
+32.0%$8.91B$6.68B188.453,890

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This page (NASDAQ:BHF) was last updated on 10/9/2026 by MarketBeat.com Staff.
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