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Brighthouse Financial (BHF) Competitors

Brighthouse Financial logo
$53.04 -1.12 (-2.07%)
As of 04:00 PM Eastern

BHF vs. PFG, CNO, EQH, LNC, and PRU

Should you buy Brighthouse Financial stock or one of its competitors? Brighthouse Financial's main competitors and comparable companies include Principal Financial Group (PFG), CNO Financial Group (CNO), Equitable (EQH), Lincoln National (LNC), and Prudential Financial (PRU). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Brighthouse Financial compare to Principal Financial Group?

Principal Financial Group (NASDAQ:PFG) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, earnings, valuation, dividends, profitability and media sentiment.

Principal Financial Group has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.53$1.19B$7.0415.83
Brighthouse Financial$6.77B0.45$433M$12.534.23

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by company insiders. Comparatively, 1.6% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Principal Financial Group had 10 more articles in the media than Brighthouse Financial. MarketBeat recorded 26 mentions for Principal Financial Group and 16 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.67 beat Principal Financial Group's score of 1.46 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
22 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
14 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Brighthouse Financial has a net margin of 12.49% compared to Principal Financial Group's net margin of 9.93%. Brighthouse Financial's return on equity of 17.24% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
Brighthouse Financial 12.49%17.24%0.45%

Principal Financial Group presently has a consensus price target of $106.67, suggesting a potential downside of 4.26%. Brighthouse Financial has a consensus price target of $60.50, suggesting a potential upside of 14.06%. Given Brighthouse Financial's higher probable upside, analysts clearly believe Brighthouse Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Brighthouse Financial
1 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.90

Principal Financial Group has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market.

Summary

Principal Financial Group beats Brighthouse Financial on 9 of the 16 factors compared between the two stocks.

How does Brighthouse Financial compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, valuation, risk, analyst recommendations, institutional ownership, earnings, profitability and media sentiment.

Brighthouse Financial has a net margin of 12.49% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Brighthouse Financial 12.49%17.24%0.45%

Brighthouse Financial has higher revenue and earnings than CNO Financial Group. Brighthouse Financial is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.14$229.30M$2.9119.04
Brighthouse Financial$6.77B0.45$433M$12.534.23

In the previous week, Brighthouse Financial had 7 more articles in the media than CNO Financial Group. MarketBeat recorded 16 mentions for Brighthouse Financial and 9 mentions for CNO Financial Group. Brighthouse Financial's average media sentiment score of 1.67 beat CNO Financial Group's score of 1.43 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
8 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
14 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

CNO Financial Group has a beta of 0.81, indicating that its stock price is 19% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

CNO Financial Group currently has a consensus price target of $56.00, suggesting a potential upside of 1.06%. Brighthouse Financial has a consensus price target of $60.50, suggesting a potential upside of 14.06%. Given Brighthouse Financial's higher possible upside, analysts clearly believe Brighthouse Financial is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Brighthouse Financial
1 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.90

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by insiders. Comparatively, 1.6% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

CNO Financial Group and Brighthouse Financial tied by winning 8 of the 16 factors compared between the two stocks.

How does Brighthouse Financial compare to Equitable?

Brighthouse Financial (NASDAQ:BHF) and Equitable (NYSE:EQH) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, earnings, risk, analyst recommendations, valuation and dividends.

Brighthouse Financial has a beta of 0.87, meaning that its share price is 13% less volatile than the broader market. Comparatively, Equitable has a beta of 1.09, meaning that its share price is 9% more volatile than the broader market.

81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 92.7% of Equitable shares are held by institutional investors. 1.6% of Brighthouse Financial shares are held by insiders. Comparatively, 1.0% of Equitable shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Brighthouse Financial had 2 more articles in the media than Equitable. MarketBeat recorded 16 mentions for Brighthouse Financial and 14 mentions for Equitable. Brighthouse Financial's average media sentiment score of 1.67 beat Equitable's score of 1.49 indicating that Brighthouse Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brighthouse Financial
14 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Equitable
14 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Brighthouse Financial has higher earnings, but lower revenue than Equitable. Equitable is trading at a lower price-to-earnings ratio than Brighthouse Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.77B0.45$433M$12.534.23
Equitable$11.67B1.17-$1.38B-$3.31N/A

Brighthouse Financial currently has a consensus target price of $60.50, indicating a potential upside of 14.06%. Equitable has a consensus target price of $61.75, indicating a potential upside of 23.13%. Given Equitable's stronger consensus rating and higher probable upside, analysts clearly believe Equitable is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
1 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.90
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79

Brighthouse Financial has a net margin of 12.49% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse Financial12.49% 17.24% 0.45%
Equitable -8.72%511.35%0.61%

Summary

Equitable beats Brighthouse Financial on 10 of the 17 factors compared between the two stocks.

How does Brighthouse Financial compare to Lincoln National?

Brighthouse Financial (NASDAQ:BHF) and Lincoln National (NYSE:LNC) are both mid-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, media sentiment, institutional ownership, profitability, analyst recommendations, valuation and dividends.

Brighthouse Financial has a net margin of 12.49% compared to Lincoln National's net margin of 12.21%. Lincoln National's return on equity of 17.35% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse Financial12.49% 17.24% 0.45%
Lincoln National 12.21%17.35%0.41%

81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 72.8% of Lincoln National shares are owned by institutional investors. 1.6% of Brighthouse Financial shares are owned by company insiders. Comparatively, 1.0% of Lincoln National shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Lincoln National has higher revenue and earnings than Brighthouse Financial. Lincoln National is trading at a lower price-to-earnings ratio than Brighthouse Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.77B0.45$433M$12.534.23
Lincoln National$18.21B0.46$1.18B$11.543.75

In the previous week, Brighthouse Financial had 12 more articles in the media than Lincoln National. MarketBeat recorded 16 mentions for Brighthouse Financial and 4 mentions for Lincoln National. Brighthouse Financial's average media sentiment score of 1.67 beat Lincoln National's score of 0.90 indicating that Brighthouse Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brighthouse Financial
14 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Lincoln National
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Brighthouse Financial currently has a consensus price target of $60.50, indicating a potential upside of 14.06%. Lincoln National has a consensus price target of $47.07, indicating a potential upside of 8.68%. Given Brighthouse Financial's higher probable upside, equities research analysts clearly believe Brighthouse Financial is more favorable than Lincoln National.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
1 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.90
Lincoln National
2 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33

Brighthouse Financial has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market. Comparatively, Lincoln National has a beta of 1.15, indicating that its stock price is 15% more volatile than the broader market.

Summary

Brighthouse Financial beats Lincoln National on 9 of the 16 factors compared between the two stocks.

How does Brighthouse Financial compare to Prudential Financial?

Prudential Financial (NYSE:PRU) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, valuation, risk, analyst recommendations, earnings, dividends and profitability.

Prudential Financial has a beta of 0.84, meaning that its stock price is 16% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market.

Prudential Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.72$3.58B$11.0410.85
Brighthouse Financial$6.77B0.45$433M$12.534.23

Brighthouse Financial has a net margin of 12.49% compared to Prudential Financial's net margin of 6.51%. Brighthouse Financial's return on equity of 17.24% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial6.51% 16.68% 0.70%
Brighthouse Financial 12.49%17.24%0.45%

Prudential Financial currently has a consensus target price of $109.31, indicating a potential downside of 8.76%. Brighthouse Financial has a consensus target price of $60.50, indicating a potential upside of 14.06%. Given Brighthouse Financial's stronger consensus rating and higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
Brighthouse Financial
1 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.90

56.8% of Prudential Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 0.1% of Prudential Financial shares are held by insiders. Comparatively, 1.6% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, Prudential Financial had 9 more articles in the media than Brighthouse Financial. MarketBeat recorded 25 mentions for Prudential Financial and 16 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.67 beat Prudential Financial's score of 1.31 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
22 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
14 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

Brighthouse Financial beats Prudential Financial on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BHF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BHF vs. The Competition

MetricBrighthouse FinancialInsurance IndustryFinance SectorNASDAQ Exchange
Market Cap$3.11B$19.39B$14.02B$12.93B
Dividend YieldN/A3.24%5.89%10.96%
P/E Ratio4.2315.9126.6525.38
Price / Sales0.4530.82523.8392.16
Price / Cash4.3412.6339.0754.21
Price / Book0.462.092.196.14
Net Income$433M$1.80B$1.31B$347.93M
7 Day Performance1.47%0.78%0.99%-0.77%
1 Month Performance-16.80%1.34%2.22%3.80%
1 Year Performance13.53%10.71%11.50%14.69%

Brighthouse Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BHF
Brighthouse Financial
3.2928 of 5 stars
$53.04
-2.1%
$60.50
+14.1%
+15.5%$3.11B$6.77B4.231,400
PFG
Principal Financial Group
3.5409 of 5 stars
$111.89
+1.0%
$106.67
-4.7%
+38.8%$23.71B$15.63B15.8911,600
CNO
CNO Financial Group
3.5891 of 5 stars
$54.24
+1.4%
$52.50
-3.2%
+39.4%$4.95B$4.49B18.643,300
EQH
Equitable
4.9545 of 5 stars
$49.03
+0.3%
$61.75
+26.0%
-7.2%$13.35B$11.67BN/A8,000
LNC
Lincoln National
4.2963 of 5 stars
$42.40
+0.6%
$47.07
+11.0%
+2.5%$8.07B$18.21B3.679,423

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This page (NASDAQ:BHF) was last updated on 8/28/2026 by MarketBeat.com Staff.
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