Brighthouse Financial (BHF) Competitors $49.13 +0.34 (+0.70%) Closing price 07/14/2025 04:00 PM EasternExtended Trading$49.19 +0.06 (+0.13%) As of 07/14/2025 07:37 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock BHF vs. WTFC, AMP, CNO, EQH, FNB, LNC, MET, PFG, PRU, and SFShould you be buying Brighthouse Financial stock or one of its competitors? The main competitors of Brighthouse Financial include Wintrust Financial (WTFC), Ameriprise Financial (AMP), CNO Financial Group (CNO), Equitable (EQH), F.N.B. (FNB), Lincoln National (LNC), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), and Stifel Financial (SF). These companies are all part of the "finance" sector. Brighthouse Financial vs. Its Competitors Wintrust Financial Ameriprise Financial CNO Financial Group Equitable F.N.B. Lincoln National MetLife Principal Financial Group Prudential Financial Stifel Financial Wintrust Financial (NASDAQ:WTFC) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, earnings, media sentiment, profitability, analyst recommendations, institutional ownership, valuation and dividends. Does the media prefer WTFC or BHF? In the previous week, Brighthouse Financial had 2 more articles in the media than Wintrust Financial. MarketBeat recorded 17 mentions for Brighthouse Financial and 15 mentions for Wintrust Financial. Wintrust Financial's average media sentiment score of 0.81 beat Brighthouse Financial's score of 0.33 indicating that Wintrust Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Wintrust Financial 6 Very Positive mention(s) 2 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 3 Very Positive mention(s) 4 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Is WTFC or BHF more profitable? Wintrust Financial has a net margin of 17.32% compared to Brighthouse Financial's net margin of 8.71%. Brighthouse Financial's return on equity of 25.60% beat Wintrust Financial's return on equity.Company Net Margins Return on Equity Return on Assets Wintrust Financial17.32% 12.00% 1.10% Brighthouse Financial 8.71%25.60%0.54% Do insiders and institutionals believe in WTFC or BHF? 93.5% of Wintrust Financial shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 1.0% of Wintrust Financial shares are owned by insiders. Comparatively, 1.4% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Which has higher valuation & earnings, WTFC or BHF? Wintrust Financial has higher earnings, but lower revenue than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Wintrust Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioWintrust Financial$3.97B2.24$695.04M$10.1113.14Brighthouse Financial$4.72B0.60$388M$8.345.89 Which has more risk and volatility, WTFC or BHF? Wintrust Financial has a beta of 0.82, indicating that its share price is 18% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500. Do analysts recommend WTFC or BHF? Wintrust Financial presently has a consensus target price of $138.00, indicating a potential upside of 3.88%. Brighthouse Financial has a consensus target price of $60.30, indicating a potential upside of 22.74%. Given Brighthouse Financial's higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than Wintrust Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Wintrust Financial 0 Sell rating(s) 2 Hold rating(s) 10 Buy rating(s) 1 Strong Buy rating(s) 2.92Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11 SummaryWintrust Financial beats Brighthouse Financial on 10 of the 16 factors compared between the two stocks. Get Brighthouse Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for BHF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding BHF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BHF vs. The Competition Export to ExcelMetricBrighthouse FinancialINS IndustryFinance SectorNASDAQ ExchangeMarket Cap$2.82B$13.28B$12.03B$9.14BDividend YieldN/A3.71%5.54%4.00%P/E Ratio5.8913.6019.2919.45Price / Sales0.601.3926.0579.78Price / Cash2.958.2118.5527.47Price / Book0.581.382.295.58Net Income$388M$1.16B$992.75M$252.81M7 Day Performance-5.72%-2.18%0.53%2.11%1 Month Performance-13.87%0.39%4.38%11.87%1 Year Performance0.74%5.61%538.82%16.61% Brighthouse Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BHFBrighthouse Financial4.6112 of 5 stars$49.13+0.7%$60.30+22.7%+2.3%$2.82B$4.72B5.891,400News CoverageAnalyst ForecastWTFCWintrust Financial4.6473 of 5 stars$130.61-1.0%$135.77+4.0%+27.7%$8.74B$2.49B12.925,903News CoverageUpcoming EarningsAnalyst UpgradeAMPAmeriprise Financial4.2563 of 5 stars$536.13-1.3%$517.86-3.4%+20.9%$51.05B$17.47B18.2213,600Positive NewsCNOCNO Financial Group4.8187 of 5 stars$37.47-2.1%$41.00+9.4%+27.5%$3.71B$4.30B13.103,500News CoverageEQHEquitable4.4532 of 5 stars$54.62-1.9%$62.64+14.7%+25.9%$16.60B$12.44B14.848,000Positive NewsAnalyst ForecastFNBF.N.B.3.9313 of 5 stars$15.52-0.4%$17.57+13.2%+10.6%$5.58B$2.57B12.324,280Upcoming EarningsAnalyst UpgradeLNCLincoln National4.9804 of 5 stars$34.29-1.4%$37.00+7.9%+7.8%$5.85B$18.44B4.879,783Analyst DowngradeMETMetLife4.9895 of 5 stars$79.20-1.8%$94.67+19.5%+6.1%$53.17B$70.99B12.8845,000Trending NewsDividend AnnouncementAnalyst ForecastPFGPrincipal Financial Group3.9761 of 5 stars$80.19-1.0%$83.69+4.4%-4.7%$17.98B$15.77B12.0019,300Positive NewsAnalyst ForecastPRUPrudential Financial4.9428 of 5 stars$106.48-2.4%$121.15+13.8%-14.4%$37.69B$68.05B16.8738,196Positive NewsAnalyst ForecastSFStifel Financial3.9242 of 5 stars$107.54-1.5%$106.75-0.7%+30.3%$11.05B$4.97B20.569,000Positive NewsAnalyst Upgrade Related Companies and Tools Related Companies Wintrust Financial Alternatives Ameriprise Financial Alternatives CNO Financial Group Alternatives Equitable Alternatives F.N.B. 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