Go Pro

Brighthouse Financial (BHF) Competitors

Brighthouse Financial logo
$49.40 +0.61 (+1.25%)
Closing price 09/17/2026 04:00 PM Eastern
Extended Trading
$49.40 0.00 (-0.01%)
As of 05:15 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

BHF vs. CNO, EQH, LNC, PRU, and JXN

Should you buy Brighthouse Financial stock or one of its competitors? Brighthouse Financial's main competitors and comparable companies include CNO Financial Group (CNO), Equitable (EQH), Lincoln National (LNC), Prudential Financial (PRU), and Jackson Financial (JXN). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Brighthouse Financial compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, earnings, dividends, profitability, valuation, analyst recommendations, institutional ownership and media sentiment.

Brighthouse Financial has a net margin of 12.49% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Brighthouse Financial 12.49%17.24%0.45%

Brighthouse Financial has higher revenue and earnings than CNO Financial Group. Brighthouse Financial is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.65B1.11$229.30M$2.9119.09
Brighthouse Financial$6.77B0.42$433M$12.533.94

CNO Financial Group has a beta of 0.8, indicating that its stock price is 20% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.84, indicating that its stock price is 16% less volatile than the broader market.

CNO Financial Group currently has a consensus price target of $56.00, indicating a potential upside of 0.81%. Brighthouse Financial has a consensus price target of $60.50, indicating a potential upside of 22.47%. Given Brighthouse Financial's higher probable upside, analysts clearly believe Brighthouse Financial is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Brighthouse Financial
1 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.90

In the previous week, CNO Financial Group had 2 more articles in the media than Brighthouse Financial. MarketBeat recorded 8 mentions for CNO Financial Group and 6 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.16 beat CNO Financial Group's score of 0.58 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
5 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

95.4% of CNO Financial Group shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 3.4% of CNO Financial Group shares are owned by company insiders. Comparatively, 1.6% of Brighthouse Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

CNO Financial Group beats Brighthouse Financial on 9 of the 16 factors compared between the two stocks.

How does Brighthouse Financial compare to Equitable?

Equitable (NYSE:EQH) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, earnings, profitability, dividends, analyst recommendations, institutional ownership and media sentiment.

92.7% of Equitable shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 1.0% of Equitable shares are owned by insiders. Comparatively, 1.6% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Brighthouse Financial has lower revenue, but higher earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Brighthouse Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$10.62B1.39-$1.38B-$3.31N/A
Brighthouse Financial$6.77B0.42$433M$12.533.94

In the previous week, Equitable and Equitable both had 6 articles in the media. Equitable's average media sentiment score of 1.37 beat Brighthouse Financial's score of 1.16 indicating that Equitable is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Brighthouse Financial has a net margin of 12.49% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-8.72% 511.35% 0.61%
Brighthouse Financial 12.49%17.24%0.45%

Equitable currently has a consensus price target of $61.82, indicating a potential upside of 14.42%. Brighthouse Financial has a consensus price target of $60.50, indicating a potential upside of 22.47%. Given Brighthouse Financial's higher probable upside, analysts clearly believe Brighthouse Financial is more favorable than Equitable.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79
Brighthouse Financial
1 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.90

Equitable has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.84, suggesting that its share price is 16% less volatile than the broader market.

Summary

Equitable beats Brighthouse Financial on 10 of the 16 factors compared between the two stocks.

How does Brighthouse Financial compare to Lincoln National?

Lincoln National (NYSE:LNC) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, profitability, dividends, risk, media sentiment and earnings.

Brighthouse Financial has a net margin of 12.49% compared to Lincoln National's net margin of 12.21%. Lincoln National's return on equity of 17.35% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Lincoln National12.21% 17.35% 0.41%
Brighthouse Financial 12.49%17.24%0.45%

Lincoln National has higher revenue and earnings than Brighthouse Financial. Lincoln National is trading at a lower price-to-earnings ratio than Brighthouse Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lincoln National$18.21B0.45$1.18B$11.543.67
Brighthouse Financial$6.77B0.42$433M$12.533.94

In the previous week, Brighthouse Financial had 3 more articles in the media than Lincoln National. MarketBeat recorded 6 mentions for Brighthouse Financial and 3 mentions for Lincoln National. Brighthouse Financial's average media sentiment score of 1.16 beat Lincoln National's score of 1.08 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lincoln National
1 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Lincoln National has a beta of 1.12, suggesting that its stock price is 12% more volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.84, suggesting that its stock price is 16% less volatile than the broader market.

72.8% of Lincoln National shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.0% of Lincoln National shares are held by insiders. Comparatively, 1.6% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Lincoln National presently has a consensus target price of $47.85, suggesting a potential upside of 12.95%. Brighthouse Financial has a consensus target price of $60.50, suggesting a potential upside of 22.47%. Given Brighthouse Financial's higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than Lincoln National.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lincoln National
1 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.43
Brighthouse Financial
1 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.90

Summary

Brighthouse Financial beats Lincoln National on 9 of the 16 factors compared between the two stocks.

How does Brighthouse Financial compare to Prudential Financial?

Brighthouse Financial (NASDAQ:BHF) and Prudential Financial (NYSE:PRU) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, institutional ownership, risk, dividends, earnings and profitability.

Brighthouse Financial presently has a consensus price target of $60.50, suggesting a potential upside of 22.47%. Prudential Financial has a consensus price target of $109.31, suggesting a potential downside of 7.22%. Given Brighthouse Financial's stronger consensus rating and higher probable upside, equities analysts plainly believe Brighthouse Financial is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
1 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.90
Prudential Financial
5 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75

In the previous week, Prudential Financial had 10 more articles in the media than Brighthouse Financial. MarketBeat recorded 16 mentions for Prudential Financial and 6 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.16 beat Prudential Financial's score of 0.81 indicating that Brighthouse Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brighthouse Financial
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Prudential Financial
9 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 56.8% of Prudential Financial shares are owned by institutional investors. 1.6% of Brighthouse Financial shares are owned by company insiders. Comparatively, 0.1% of Prudential Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Brighthouse Financial has a beta of 0.84, meaning that its stock price is 16% less volatile than the broader market. Comparatively, Prudential Financial has a beta of 0.83, meaning that its stock price is 17% less volatile than the broader market.

Prudential Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.77B0.42$433M$12.533.94
Prudential Financial$57.68B0.70$3.58B$11.0410.67

Brighthouse Financial has a net margin of 12.49% compared to Prudential Financial's net margin of 6.51%. Brighthouse Financial's return on equity of 17.24% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse Financial12.49% 17.24% 0.45%
Prudential Financial 6.51%16.68%0.70%

Summary

Brighthouse Financial beats Prudential Financial on 9 of the 16 factors compared between the two stocks.

How does Brighthouse Financial compare to Jackson Financial?

Jackson Financial (NYSE:JXN) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, dividends, analyst recommendations, risk, media sentiment and valuation.

Jackson Financial currently has a consensus price target of $133.80, indicating a potential upside of 3.50%. Brighthouse Financial has a consensus price target of $60.50, indicating a potential upside of 22.47%. Given Brighthouse Financial's higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than Jackson Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Jackson Financial
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.57
Brighthouse Financial
1 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.90

In the previous week, Jackson Financial had 3 more articles in the media than Brighthouse Financial. MarketBeat recorded 9 mentions for Jackson Financial and 6 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.16 beat Jackson Financial's score of 0.83 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Jackson Financial
2 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Jackson Financial has a beta of 1.3, suggesting that its stock price is 30% more volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.84, suggesting that its stock price is 16% less volatile than the broader market.

90.0% of Jackson Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.4% of Jackson Financial shares are held by company insiders. Comparatively, 1.6% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Brighthouse Financial has higher revenue and earnings than Jackson Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Jackson Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Jackson Financial$6.34B1.38$27M$0.71182.07
Brighthouse Financial$6.77B0.42$433M$12.533.94

Brighthouse Financial has a net margin of 12.49% compared to Jackson Financial's net margin of 1.59%. Jackson Financial's return on equity of 18.93% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Jackson Financial1.59% 18.93% 0.52%
Brighthouse Financial 12.49%17.24%0.45%

Summary

Jackson Financial beats Brighthouse Financial on 10 of the 17 factors compared between the two stocks.

Get Brighthouse Financial News Delivered to You Automatically

Sign up to receive the latest news and ratings for BHF and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BHF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

BHF vs. The Competition

MetricBrighthouse FinancialInsurance IndustryFinance SectorNASDAQ Exchange
Market Cap$2.81B$19.24B$13.90B$14.11B
Dividend YieldN/A3.20%5.94%12.64%
P/E Ratio3.9416.4525.2825.54
Price / Sales0.4230.47510.7077.89
Price / Cash3.9112.2539.4051.20
Price / Book0.412.072.736.31
Net Income$433M$1.80B$1.31B$357.99M
7 Day Performance-1.42%-0.10%-0.63%0.91%
1 Month Performance-7.90%-0.11%-0.17%-2.57%
1 Year Performance9.15%9.28%8.01%5.07%

Brighthouse Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BHF
Brighthouse Financial
4.0434 of 5 stars
$49.40
+1.3%
$60.50
+22.5%
+7.5%$2.81B$6.77B3.941,400
CNO
CNO Financial Group
2.9449 of 5 stars
$55.52
+1.1%
$56.00
+0.9%
+42.4%$5.08B$4.65B19.083,300
EQH
Equitable
4.8915 of 5 stars
$53.66
+0.6%
$61.82
+15.2%
+1.0%$14.56B$11.67BN/A8,000
LNC
Lincoln National
4.4016 of 5 stars
$43.96
+0.3%
$47.85
+8.8%
+7.6%$8.39B$18.21B3.819,423
PRU
Prudential Financial
3.3882 of 5 stars
$119.43
+0.2%
$109.31
-8.5%
+14.4%$41.14B$57.68B10.8236,824

Related Companies and Tools


This page (NASDAQ:BHF) was last updated on 9/18/2026 by MarketBeat.com Staff.
From Our Partners