Free Trial

CNO Financial Group (CNO) Competitors

CNO Financial Group logo
$53.03 -1.01 (-1.87%)
Closing price 10/7/2026 03:58 PM Eastern
Extended Trading
$53.00 -0.02 (-0.04%)
As of 10/7/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

CNO vs. PFG, AIZ, EQH, HMN, and MET

Should you buy CNO Financial Group stock or one of its competitors? CNO Financial Group's main competitors and comparable companies include Principal Financial Group (PFG), Assurant (AIZ), Equitable (EQH), Horace Mann Educators (HMN), and MetLife (MET). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does CNO Financial Group compare to Principal Financial Group?

CNO Financial Group (NYSE:CNO) and Principal Financial Group (NASDAQ:PFG) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, media sentiment, earnings, risk, dividends, valuation and analyst recommendations.

Principal Financial Group has higher revenue and earnings than CNO Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.09$229.30M$2.9118.22
Principal Financial Group$15.63B1.49$1.19B$7.0415.44

In the previous week, Principal Financial Group had 4 more articles in the media than CNO Financial Group. MarketBeat recorded 6 mentions for Principal Financial Group and 2 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.31 beat Principal Financial Group's score of 0.42 indicating that CNO Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
1 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Principal Financial Group has a net margin of 9.93% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Principal Financial Group 9.93%16.49%0.58%

95.4% of CNO Financial Group shares are owned by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are owned by institutional investors. 3.4% of CNO Financial Group shares are owned by insiders. Comparatively, 1.1% of Principal Financial Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 3.1%. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years.

CNO Financial Group has a beta of 0.8, indicating that its share price is 20% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.86, indicating that its share price is 14% less volatile than the broader market.

CNO Financial Group currently has a consensus price target of $56.00, indicating a potential upside of 5.61%. Principal Financial Group has a consensus price target of $108.58, indicating a potential downside of 0.13%. Given CNO Financial Group's stronger consensus rating and higher possible upside, equities research analysts plainly believe CNO Financial Group is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

CNO Financial Group and Principal Financial Group tied by winning 9 of the 18 factors compared between the two stocks.

How does CNO Financial Group compare to Assurant?

CNO Financial Group (NYSE:CNO) and Assurant (NYSE:AIZ) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership, earnings and profitability.

CNO Financial Group currently has a consensus price target of $56.00, suggesting a potential upside of 5.61%. Assurant has a consensus price target of $324.29, suggesting a potential upside of 21.92%. Given Assurant's stronger consensus rating and higher possible upside, analysts plainly believe Assurant is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Assurant
0 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
2 Strong Buy rating(s)
3.25

Assurant has higher revenue and earnings than CNO Financial Group. Assurant is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.09$229.30M$2.9118.22
Assurant$12.81B1.02$872.70M$20.9412.70

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Assurant pays an annual dividend of $3.52 per share and has a dividend yield of 1.3%. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Assurant pays out 16.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has increased its dividend for 2 consecutive years and Assurant has increased its dividend for 21 consecutive years.

CNO Financial Group has a beta of 0.8, meaning that its stock price is 20% less volatile than the broader market. Comparatively, Assurant has a beta of 0.52, meaning that its stock price is 48% less volatile than the broader market.

95.4% of CNO Financial Group shares are owned by institutional investors. Comparatively, 92.7% of Assurant shares are owned by institutional investors. 3.4% of CNO Financial Group shares are owned by company insiders. Comparatively, 0.5% of Assurant shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Assurant had 9 more articles in the media than CNO Financial Group. MarketBeat recorded 11 mentions for Assurant and 2 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.31 beat Assurant's score of 0.55 indicating that CNO Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Assurant
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Assurant has a net margin of 7.90% compared to CNO Financial Group's net margin of 6.02%. Assurant's return on equity of 20.40% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Assurant 7.90%20.40%3.34%

Summary

Assurant beats CNO Financial Group on 13 of the 20 factors compared between the two stocks.

How does CNO Financial Group compare to Equitable?

Equitable (NYSE:EQH) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, earnings, risk, profitability, analyst recommendations, institutional ownership, media sentiment and dividends.

CNO Financial Group has lower revenue, but higher earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$11.67B1.25-$1.38B-$3.31N/A
CNO Financial Group$4.49B1.09$229.30M$2.9118.22

Equitable has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.8, suggesting that its stock price is 20% less volatile than the broader market.

In the previous week, Equitable had 2 more articles in the media than CNO Financial Group. MarketBeat recorded 4 mentions for Equitable and 2 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.31 beat Equitable's score of 0.41 indicating that CNO Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
CNO Financial Group
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.3%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Equitable pays out -36.3% of its earnings in the form of a dividend. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has increased its dividend for 2 consecutive years and CNO Financial Group has increased its dividend for 2 consecutive years. Equitable is clearly the better dividend stock, given its higher yield and lower payout ratio.

Equitable currently has a consensus target price of $62.45, suggesting a potential upside of 17.33%. CNO Financial Group has a consensus target price of $56.00, suggesting a potential upside of 5.61%. Given Equitable's stronger consensus rating and higher possible upside, equities research analysts clearly believe Equitable is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

CNO Financial Group has a net margin of 6.02% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-8.72% 511.35% 0.61%
CNO Financial Group 6.02%18.76%1.24%

92.7% of Equitable shares are held by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are held by institutional investors. 1.0% of Equitable shares are held by insiders. Comparatively, 3.4% of CNO Financial Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Equitable beats CNO Financial Group on 11 of the 19 factors compared between the two stocks.

How does CNO Financial Group compare to Horace Mann Educators?

CNO Financial Group (NYSE:CNO) and Horace Mann Educators (NYSE:HMN) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, risk, analyst recommendations, dividends, valuation, earnings and profitability.

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Horace Mann Educators pays an annual dividend of $1.44 per share and has a dividend yield of 3.2%. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Horace Mann Educators pays out 33.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has increased its dividend for 2 consecutive years and Horace Mann Educators has increased its dividend for 17 consecutive years. Horace Mann Educators is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

CNO Financial Group has higher revenue and earnings than Horace Mann Educators. Horace Mann Educators is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.09$229.30M$2.9118.22
Horace Mann Educators$1.70B1.07$162.10M$4.2810.50

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 99.3% of Horace Mann Educators shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by insiders. Comparatively, 3.6% of Horace Mann Educators shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

CNO Financial Group presently has a consensus target price of $56.00, suggesting a potential upside of 5.61%. Horace Mann Educators has a consensus target price of $59.00, suggesting a potential upside of 31.34%. Given Horace Mann Educators' stronger consensus rating and higher possible upside, analysts clearly believe Horace Mann Educators is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Horace Mann Educators
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
3 Strong Buy rating(s)
4.00

CNO Financial Group has a beta of 0.8, meaning that its share price is 20% less volatile than the broader market. Comparatively, Horace Mann Educators has a beta of 0.08, meaning that its share price is 92% less volatile than the broader market.

In the previous week, Horace Mann Educators had 4 more articles in the media than CNO Financial Group. MarketBeat recorded 6 mentions for Horace Mann Educators and 2 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.31 beat Horace Mann Educators' score of 0.14 indicating that CNO Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Horace Mann Educators
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

Horace Mann Educators has a net margin of 10.15% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Horace Mann Educators' return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Horace Mann Educators 10.15%14.08%1.35%

Summary

Horace Mann Educators beats CNO Financial Group on 11 of the 20 factors compared between the two stocks.

How does CNO Financial Group compare to MetLife?

MetLife (NYSE:MET) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, risk, institutional ownership, earnings, analyst recommendations and media sentiment.

MetLife has a beta of 0.78, indicating that its share price is 22% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.8, indicating that its share price is 20% less volatile than the broader market.

In the previous week, MetLife had 24 more articles in the media than CNO Financial Group. MarketBeat recorded 26 mentions for MetLife and 2 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.31 beat MetLife's score of 0.33 indicating that CNO Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MetLife
5 Very Positive mention(s)
6 Positive mention(s)
8 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Neutral
CNO Financial Group
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

MetLife presently has a consensus price target of $106.69, suggesting a potential upside of 11.41%. CNO Financial Group has a consensus price target of $56.00, suggesting a potential upside of 5.61%. Given MetLife's stronger consensus rating and higher probable upside, equities analysts clearly believe MetLife is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MetLife
0 Sell rating(s)
0 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
3.00
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

95.0% of MetLife shares are owned by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are owned by institutional investors. 0.4% of MetLife shares are owned by company insiders. Comparatively, 3.4% of CNO Financial Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

CNO Financial Group has a net margin of 6.02% compared to MetLife's net margin of 4.57%. MetLife's return on equity of 23.39% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
MetLife4.57% 23.39% 0.89%
CNO Financial Group 6.02%18.76%1.24%

MetLife has higher revenue and earnings than CNO Financial Group. CNO Financial Group is trading at a lower price-to-earnings ratio than MetLife, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MetLife$77.08B0.80$3.38B$5.2218.35
CNO Financial Group$4.49B1.09$229.30M$2.9118.22

MetLife pays an annual dividend of $2.37 per share and has a dividend yield of 2.5%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. MetLife pays out 45.4% of its earnings in the form of a dividend. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. MetLife has increased its dividend for 12 consecutive years and CNO Financial Group has increased its dividend for 2 consecutive years. MetLife is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

MetLife beats CNO Financial Group on 11 of the 19 factors compared between the two stocks.

Get CNO Financial Group News Delivered to You Automatically

Sign up to receive the latest news and ratings for CNO and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CNO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

CNO vs. The Competition

MetricCNO Financial GroupInsurance IndustryFinance SectorNYSE Exchange
Market Cap$5.00B$18.37B$13.41B$23.02B
Dividend Yield1.33%3.29%6.04%3.71%
P/E Ratio18.2214.6424.7627.87
Price / Sales1.0929.92489.9519.88
Price / Cash7.9311.7945.2438.14
Price / Book1.921.982.694.67
Net Income$229.30M$1.80B$1.32B$1.07B
7 Day Performance-0.01%-0.22%-0.42%0.16%
1 Month Performance-3.85%-4.46%-3.21%-5.38%
1 Year Performance32.67%4.51%9.52%4.78%

CNO Financial Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CNO
CNO Financial Group
3.4095 of 5 stars
$53.03
-1.9%
$56.00
+5.6%
+33.2%$5.00B$4.49B18.223,300
PFG
Principal Financial Group
3.8109 of 5 stars
$114.64
-0.1%
$109.08
-4.8%
+30.1%$24.57B$15.63B16.2811,600
AIZ
Assurant
4.9348 of 5 stars
$263.65
-0.5%
$327.14
+24.1%
+22.9%$13.07B$12.81B12.5914,800
EQH
Equitable
4.6386 of 5 stars
$52.24
-3.0%
$61.82
+18.3%
+4.5%$14.70B$11.67BN/A8,000
HMN
Horace Mann Educators
4.0865 of 5 stars
$44.93
-0.9%
$59.00
+31.3%
+1.4%$1.84B$1.70B10.501,800

Related Companies and Tools


This page (NYSE:CNO) was last updated on 10/8/2026 by MarketBeat.com Staff.
From Our Partners