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CNO Financial Group (CNO) Competitors

CNO Financial Group logo
$52.52 +0.62 (+1.19%)
Closing price 06/26/2026 03:59 PM Eastern
Extended Trading
$52.50 -0.02 (-0.04%)
As of 06/26/2026 05:49 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

CNO vs. PFG, AIZ, EQH, HMN, and MET

Should you buy CNO Financial Group stock or one of its competitors? MarketBeat compares CNO Financial Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with CNO Financial Group include Principal Financial Group (PFG), Assurant (AIZ), Equitable (EQH), Horace Mann Educators (HMN), and MetLife (MET). These companies are all part of the "ins - multi line" industry.

How does CNO Financial Group compare to Principal Financial Group?

CNO Financial Group (NYSE:CNO) and Principal Financial Group (NASDAQ:PFG) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, risk, media sentiment, analyst recommendations, profitability, dividends, valuation and earnings.

In the previous week, Principal Financial Group had 13 more articles in the media than CNO Financial Group. MarketBeat recorded 15 mentions for Principal Financial Group and 2 mentions for CNO Financial Group. Principal Financial Group's average media sentiment score of 0.89 beat CNO Financial Group's score of 0.33 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Principal Financial Group
6 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 3.0%. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. Principal Financial Group pays out 46.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years.

CNO Financial Group currently has a consensus price target of $48.75, indicating a potential downside of 7.17%. Principal Financial Group has a consensus price target of $100.90, indicating a potential downside of 6.36%. Given Principal Financial Group's higher possible upside, analysts plainly believe Principal Financial Group is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Principal Financial Group
3 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Principal Financial Group has a net margin of 10.10% compared to CNO Financial Group's net margin of 5.44%. CNO Financial Group's return on equity of 17.65% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group5.44% 17.65% 1.18%
Principal Financial Group 10.10%16.25%0.57%

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by company insiders. Comparatively, 1.1% of Principal Financial Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

CNO Financial Group has a beta of 0.81, meaning that its stock price is 19% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market.

Principal Financial Group has higher revenue and earnings than CNO Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.09$229.30M$2.4921.09
Principal Financial Group$15.63B1.49$1.19B$6.9915.41

Summary

Principal Financial Group beats CNO Financial Group on 10 of the 17 factors compared between the two stocks.

How does CNO Financial Group compare to Assurant?

CNO Financial Group (NYSE:CNO) and Assurant (NYSE:AIZ) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, dividends, valuation, institutional ownership, media sentiment and earnings.

In the previous week, Assurant had 8 more articles in the media than CNO Financial Group. MarketBeat recorded 10 mentions for Assurant and 2 mentions for CNO Financial Group. Assurant's average media sentiment score of 0.37 beat CNO Financial Group's score of 0.33 indicating that Assurant is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Assurant
3 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Assurant has higher revenue and earnings than CNO Financial Group. Assurant is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.09$229.30M$2.4921.09
Assurant$12.81B1.02$872.70M$19.5513.55

Assurant has a net margin of 7.60% compared to CNO Financial Group's net margin of 5.44%. Assurant's return on equity of 20.32% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group5.44% 17.65% 1.18%
Assurant 7.60%20.32%3.26%

CNO Financial Group has a beta of 0.81, meaning that its stock price is 19% less volatile than the broader market. Comparatively, Assurant has a beta of 0.56, meaning that its stock price is 44% less volatile than the broader market.

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 92.7% of Assurant shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by company insiders. Comparatively, 0.5% of Assurant shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Assurant pays an annual dividend of $3.52 per share and has a dividend yield of 1.3%. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. Assurant pays out 18.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Assurant has raised its dividend for 21 consecutive years.

CNO Financial Group presently has a consensus price target of $48.75, suggesting a potential downside of 7.17%. Assurant has a consensus price target of $283.57, suggesting a potential upside of 7.03%. Given Assurant's stronger consensus rating and higher possible upside, analysts plainly believe Assurant is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Assurant
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90

Summary

Assurant beats CNO Financial Group on 13 of the 19 factors compared between the two stocks.

How does CNO Financial Group compare to Equitable?

Equitable (NYSE:EQH) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, profitability, valuation, institutional ownership, dividends, risk and earnings.

In the previous week, Equitable had 3 more articles in the media than CNO Financial Group. MarketBeat recorded 5 mentions for Equitable and 2 mentions for CNO Financial Group. Equitable's average media sentiment score of 0.83 beat CNO Financial Group's score of 0.33 indicating that Equitable is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CNO Financial Group
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.7%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Equitable pays out -42.3% of its earnings in the form of a dividend. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has increased its dividend for 2 consecutive years and CNO Financial Group has increased its dividend for 2 consecutive years. Equitable is clearly the better dividend stock, given its higher yield and lower payout ratio.

CNO Financial Group has lower revenue, but higher earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$11.67B1.03-$1.38B-$2.84N/A
CNO Financial Group$4.49B1.09$229.30M$2.4921.09

CNO Financial Group has a net margin of 5.44% compared to Equitable's net margin of -7.26%. Equitable's return on equity of 232.29% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-7.26% 232.29% 0.58%
CNO Financial Group 5.44%17.65%1.18%

Equitable has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.81, meaning that its stock price is 19% less volatile than the broader market.

92.7% of Equitable shares are held by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are held by institutional investors. 1.1% of Equitable shares are held by company insiders. Comparatively, 3.4% of CNO Financial Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Equitable currently has a consensus target price of $58.64, suggesting a potential upside of 33.34%. CNO Financial Group has a consensus target price of $48.75, suggesting a potential downside of 7.17%. Given Equitable's stronger consensus rating and higher probable upside, equities analysts clearly believe Equitable is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
2 Sell rating(s)
0 Hold rating(s)
9 Buy rating(s)
2 Strong Buy rating(s)
2.85
CNO Financial Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Summary

Equitable beats CNO Financial Group on 11 of the 19 factors compared between the two stocks.

How does CNO Financial Group compare to Horace Mann Educators?

CNO Financial Group (NYSE:CNO) and Horace Mann Educators (NYSE:HMN) are both mid-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, risk, valuation, dividends, institutional ownership, profitability, analyst recommendations and media sentiment.

In the previous week, CNO Financial Group and CNO Financial Group both had 2 articles in the media. CNO Financial Group's average media sentiment score of 0.33 beat Horace Mann Educators' score of 0.19 indicating that CNO Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Horace Mann Educators
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Horace Mann Educators pays an annual dividend of $1.44 per share and has a dividend yield of 2.8%. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. Horace Mann Educators pays out 36.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has increased its dividend for 2 consecutive years and Horace Mann Educators has increased its dividend for 17 consecutive years. Horace Mann Educators is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

CNO Financial Group currently has a consensus price target of $48.75, suggesting a potential downside of 7.17%. Horace Mann Educators has a consensus price target of $46.50, suggesting a potential downside of 9.91%. Given CNO Financial Group's higher probable upside, analysts clearly believe CNO Financial Group is more favorable than Horace Mann Educators.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Horace Mann Educators
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.00

CNO Financial Group has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market. Comparatively, Horace Mann Educators has a beta of 0.11, suggesting that its share price is 89% less volatile than the broader market.

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 99.3% of Horace Mann Educators shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by insiders. Comparatively, 3.6% of Horace Mann Educators shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Horace Mann Educators has a net margin of 9.63% compared to CNO Financial Group's net margin of 5.44%. CNO Financial Group's return on equity of 17.65% beat Horace Mann Educators' return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group5.44% 17.65% 1.18%
Horace Mann Educators 9.63%14.15%1.35%

CNO Financial Group has higher revenue and earnings than Horace Mann Educators. Horace Mann Educators is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.09$229.30M$2.4921.09
Horace Mann Educators$1.70B1.22$162.10M$3.9812.97

Summary

Horace Mann Educators beats CNO Financial Group on 10 of the 19 factors compared between the two stocks.

How does CNO Financial Group compare to MetLife?

CNO Financial Group (NYSE:CNO) and MetLife (NYSE:MET) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, profitability, valuation, dividends, earnings, analyst recommendations, institutional ownership and risk.

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. MetLife pays an annual dividend of $2.37 per share and has a dividend yield of 2.8%. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. MetLife pays out 45.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and MetLife has raised its dividend for 12 consecutive years. MetLife is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

CNO Financial Group has a net margin of 5.44% compared to MetLife's net margin of 4.66%. MetLife's return on equity of 22.60% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group5.44% 17.65% 1.18%
MetLife 4.66%22.60%0.88%

CNO Financial Group has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market. Comparatively, MetLife has a beta of 0.78, suggesting that its share price is 22% less volatile than the broader market.

CNO Financial Group currently has a consensus target price of $48.75, suggesting a potential downside of 7.17%. MetLife has a consensus target price of $95.62, suggesting a potential upside of 11.09%. Given MetLife's stronger consensus rating and higher possible upside, analysts clearly believe MetLife is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
MetLife
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93

In the previous week, MetLife had 38 more articles in the media than CNO Financial Group. MarketBeat recorded 40 mentions for MetLife and 2 mentions for CNO Financial Group. MetLife's average media sentiment score of 0.40 beat CNO Financial Group's score of 0.33 indicating that MetLife is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
MetLife
12 Very Positive mention(s)
3 Positive mention(s)
19 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Neutral

95.4% of CNO Financial Group shares are owned by institutional investors. Comparatively, 95.0% of MetLife shares are owned by institutional investors. 3.4% of CNO Financial Group shares are owned by insiders. Comparatively, 0.4% of MetLife shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

MetLife has higher revenue and earnings than CNO Financial Group. MetLife is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.09$229.30M$2.4921.09
MetLife$77.08B0.72$3.38B$5.1616.68

Summary

MetLife beats CNO Financial Group on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CNO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CNO vs. The Competition

MetricCNO Financial GroupINS IndustryFinance SectorNYSE Exchange
Market Cap$4.90B$21.06B$13.90B$23.32B
Dividend Yield1.37%3.24%5.69%4.07%
P/E Ratio21.0910.8820.4831.64
Price / Sales1.091.72136.1121.37
Price / Cash7.7113.2119.6824.80
Price / Book1.902.662.264.74
Net Income$229.30M$1.89B$1.14B$1.07B
7 Day Performance3.09%2.35%0.90%0.99%
1 Month Performance13.47%4.58%1.41%0.46%
1 Year Performance36.52%-0.03%15.38%25.30%

CNO Financial Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CNO
CNO Financial Group
2.8942 of 5 stars
$52.52
+1.2%
$48.75
-7.2%
+36.5%$4.90B$4.49B21.093,300
PFG
Principal Financial Group
3.6799 of 5 stars
$111.23
+1.5%
$98.10
-11.8%
+36.1%$23.67B$15.63B15.9111,600
AIZ
Assurant
4.6899 of 5 stars
$261.79
+0.7%
$283.57
+8.3%
+34.6%$12.88B$12.81B13.3914,800
EQH
Equitable
4.936 of 5 stars
$45.05
-0.5%
$58.64
+30.2%
-21.4%$12.75B$11.67BN/A8,000
HMN
Horace Mann Educators
3.5321 of 5 stars
$49.06
+0.8%
$46.50
-5.2%
+20.5%$1.97B$1.70B12.331,800

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This page (NYSE:CNO) was last updated on 6/28/2026 by MarketBeat.com Staff.
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