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CNO Financial Group (CNO) Competitors

CNO Financial Group logo
$53.56 +0.05 (+0.10%)
Closing price 07/17/2026 03:59 PM Eastern
Extended Trading
$53.58 +0.02 (+0.03%)
As of 07/17/2026 04:37 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

CNO vs. PFG, AIZ, EQH, HMN, and MET

Should you buy CNO Financial Group stock or one of its competitors? MarketBeat compares CNO Financial Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with CNO Financial Group include Principal Financial Group (PFG), Assurant (AIZ), Equitable (EQH), Horace Mann Educators (HMN), and MetLife (MET). These companies are all part of the "ins - multi line" industry.

How does CNO Financial Group compare to Principal Financial Group?

CNO Financial Group (NYSE:CNO) and Principal Financial Group (NASDAQ:PFG) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, profitability, earnings, analyst recommendations, media sentiment, institutional ownership, dividends and valuation.

CNO Financial Group currently has a consensus price target of $51.50, suggesting a potential downside of 3.85%. Principal Financial Group has a consensus price target of $104.83, suggesting a potential downside of 8.00%. Given CNO Financial Group's stronger consensus rating and higher possible upside, analysts clearly believe CNO Financial Group is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, CNO Financial Group had 2 more articles in the media than Principal Financial Group. MarketBeat recorded 13 mentions for CNO Financial Group and 11 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.20 beat CNO Financial Group's score of 0.40 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
4 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Principal Financial Group
5 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CNO Financial Group has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market.

Principal Financial Group has a net margin of 10.10% compared to CNO Financial Group's net margin of 5.44%. CNO Financial Group's return on equity of 17.65% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group5.44% 17.65% 1.18%
Principal Financial Group 10.10%16.25%0.57%

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. Principal Financial Group pays out 46.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years.

Principal Financial Group has higher revenue and earnings than CNO Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.11$229.30M$2.4921.51
Principal Financial Group$15.63B1.58$1.19B$6.9916.30

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by company insiders. Comparatively, 1.1% of Principal Financial Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

CNO Financial Group and Principal Financial Group tied by winning 9 of the 18 factors compared between the two stocks.

How does CNO Financial Group compare to Assurant?

Assurant (NYSE:AIZ) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, institutional ownership, media sentiment, dividends, valuation and profitability.

In the previous week, CNO Financial Group had 9 more articles in the media than Assurant. MarketBeat recorded 13 mentions for CNO Financial Group and 4 mentions for Assurant. Assurant's average media sentiment score of 1.04 beat CNO Financial Group's score of 0.40 indicating that Assurant is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Assurant
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CNO Financial Group
4 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Assurant presently has a consensus target price of $291.43, suggesting a potential upside of 5.17%. CNO Financial Group has a consensus target price of $51.50, suggesting a potential downside of 3.85%. Given Assurant's stronger consensus rating and higher probable upside, analysts plainly believe Assurant is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Assurant
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Assurant has a net margin of 7.60% compared to CNO Financial Group's net margin of 5.44%. Assurant's return on equity of 20.32% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Assurant7.60% 20.32% 3.26%
CNO Financial Group 5.44%17.65%1.18%

Assurant has a beta of 0.55, indicating that its share price is 45% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market.

92.7% of Assurant shares are owned by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are owned by institutional investors. 0.5% of Assurant shares are owned by company insiders. Comparatively, 3.4% of CNO Financial Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Assurant has higher revenue and earnings than CNO Financial Group. Assurant is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Assurant$12.81B1.07$872.70M$19.5514.17
CNO Financial Group$4.49B1.11$229.30M$2.4921.51

Assurant pays an annual dividend of $3.52 per share and has a dividend yield of 1.3%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Assurant pays out 18.0% of its earnings in the form of a dividend. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Assurant has raised its dividend for 21 consecutive years and CNO Financial Group has raised its dividend for 2 consecutive years.

Summary

Assurant beats CNO Financial Group on 12 of the 19 factors compared between the two stocks.

How does CNO Financial Group compare to Equitable?

Equitable (NYSE:EQH) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, risk, media sentiment, institutional ownership, earnings and profitability.

Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.4%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Equitable pays out -42.3% of its earnings in the form of a dividend. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has increased its dividend for 2 consecutive years and CNO Financial Group has increased its dividend for 2 consecutive years. Equitable is clearly the better dividend stock, given its higher yield and lower payout ratio.

CNO Financial Group has lower revenue, but higher earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$11.67B1.15-$1.38B-$2.84N/A
CNO Financial Group$4.49B1.11$229.30M$2.4921.51

Equitable currently has a consensus target price of $60.08, suggesting a potential upside of 22.42%. CNO Financial Group has a consensus target price of $51.50, suggesting a potential downside of 3.85%. Given Equitable's stronger consensus rating and higher possible upside, equities analysts plainly believe Equitable is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
0 Sell rating(s)
3 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.86
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

In the previous week, CNO Financial Group had 2 more articles in the media than Equitable. MarketBeat recorded 13 mentions for CNO Financial Group and 11 mentions for Equitable. Equitable's average media sentiment score of 1.10 beat CNO Financial Group's score of 0.40 indicating that Equitable is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
6 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CNO Financial Group
4 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Equitable has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.81, indicating that its stock price is 19% less volatile than the broader market.

CNO Financial Group has a net margin of 5.44% compared to Equitable's net margin of -7.26%. Equitable's return on equity of 232.29% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-7.26% 232.29% 0.58%
CNO Financial Group 5.44%17.65%1.18%

92.7% of Equitable shares are owned by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are owned by institutional investors. 1.1% of Equitable shares are owned by company insiders. Comparatively, 3.4% of CNO Financial Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Equitable beats CNO Financial Group on 11 of the 19 factors compared between the two stocks.

How does CNO Financial Group compare to Horace Mann Educators?

CNO Financial Group (NYSE:CNO) and Horace Mann Educators (NYSE:HMN) are both mid-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, earnings, risk, analyst recommendations, valuation and dividends.

95.4% of CNO Financial Group shares are owned by institutional investors. Comparatively, 99.3% of Horace Mann Educators shares are owned by institutional investors. 3.4% of CNO Financial Group shares are owned by insiders. Comparatively, 3.6% of Horace Mann Educators shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Horace Mann Educators has a net margin of 9.63% compared to CNO Financial Group's net margin of 5.44%. CNO Financial Group's return on equity of 17.65% beat Horace Mann Educators' return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group5.44% 17.65% 1.18%
Horace Mann Educators 9.63%14.15%1.35%

CNO Financial Group currently has a consensus target price of $51.50, indicating a potential downside of 3.85%. Horace Mann Educators has a consensus target price of $48.00, indicating a potential downside of 8.57%. Given CNO Financial Group's higher probable upside, equities research analysts clearly believe CNO Financial Group is more favorable than Horace Mann Educators.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Horace Mann Educators
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
3.50

CNO Financial Group has a beta of 0.81, meaning that its share price is 19% less volatile than the broader market. Comparatively, Horace Mann Educators has a beta of 0.09, meaning that its share price is 91% less volatile than the broader market.

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Horace Mann Educators pays an annual dividend of $1.44 per share and has a dividend yield of 2.7%. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. Horace Mann Educators pays out 36.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Horace Mann Educators has raised its dividend for 17 consecutive years. Horace Mann Educators is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, CNO Financial Group had 8 more articles in the media than Horace Mann Educators. MarketBeat recorded 13 mentions for CNO Financial Group and 5 mentions for Horace Mann Educators. Horace Mann Educators' average media sentiment score of 0.63 beat CNO Financial Group's score of 0.40 indicating that Horace Mann Educators is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
4 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Horace Mann Educators
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CNO Financial Group has higher revenue and earnings than Horace Mann Educators. Horace Mann Educators is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.11$229.30M$2.4921.51
Horace Mann Educators$1.70B1.25$162.10M$3.9813.19

Summary

Horace Mann Educators beats CNO Financial Group on 11 of the 20 factors compared between the two stocks.

How does CNO Financial Group compare to MetLife?

CNO Financial Group (NYSE:CNO) and MetLife (NYSE:MET) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, media sentiment, risk, analyst recommendations, dividends, valuation and profitability.

CNO Financial Group has a net margin of 5.44% compared to MetLife's net margin of 4.66%. MetLife's return on equity of 22.60% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group5.44% 17.65% 1.18%
MetLife 4.66%22.60%0.88%

CNO Financial Group presently has a consensus price target of $51.50, indicating a potential downside of 3.85%. MetLife has a consensus price target of $98.57, indicating a potential upside of 4.88%. Given MetLife's stronger consensus rating and higher probable upside, analysts clearly believe MetLife is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
MetLife
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93

In the previous week, MetLife had 22 more articles in the media than CNO Financial Group. MarketBeat recorded 35 mentions for MetLife and 13 mentions for CNO Financial Group. MetLife's average media sentiment score of 0.43 beat CNO Financial Group's score of 0.40 indicating that MetLife is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
4 Very Positive mention(s)
4 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
MetLife
12 Very Positive mention(s)
6 Positive mention(s)
14 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

MetLife has higher revenue and earnings than CNO Financial Group. MetLife is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.11$229.30M$2.4921.51
MetLife$77.08B0.78$3.38B$5.1618.21

CNO Financial Group has a beta of 0.81, indicating that its stock price is 19% less volatile than the broader market. Comparatively, MetLife has a beta of 0.78, indicating that its stock price is 22% less volatile than the broader market.

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. MetLife pays an annual dividend of $2.37 per share and has a dividend yield of 2.5%. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. MetLife pays out 45.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and MetLife has raised its dividend for 12 consecutive years. MetLife is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 95.0% of MetLife shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by company insiders. Comparatively, 0.4% of MetLife shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

MetLife beats CNO Financial Group on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CNO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CNO vs. The Competition

MetricCNO Financial GroupINS IndustryFinance SectorNYSE Exchange
Market Cap$5.00B$22.35B$14.39B$23.39B
Dividend Yield1.34%3.21%5.67%4.16%
P/E Ratio21.519.8421.3728.16
Price / Sales1.111.8344.6119.88
Price / Cash7.8713.3619.2331.95
Price / Book1.942.762.264.76
Net Income$229.30M$1.89B$1.14B$1.07B
7 Day Performance3.29%0.11%0.48%-0.01%
1 Month Performance5.15%5.94%1.85%1.08%
1 Year Performance42.15%6.58%13.61%16.61%

CNO Financial Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CNO
CNO Financial Group
2.9206 of 5 stars
$53.56
+0.1%
$51.50
-3.9%
+42.4%$5.00B$4.49B21.513,300
PFG
Principal Financial Group
4.1884 of 5 stars
$113.61
+1.2%
$105.82
-6.9%
+40.7%$24.24B$15.63B16.2511,600
AIZ
Assurant
4.6384 of 5 stars
$279.99
+0.4%
$291.43
+4.1%
+47.3%$13.82B$12.81B14.3214,800
EQH
Equitable
4.9782 of 5 stars
$47.82
+1.8%
$60.08
+25.6%
-6.7%$12.83B$11.67BN/A8,000
HMN
Horace Mann Educators
4.1058 of 5 stars
$52.56
+0.1%
$48.00
-8.7%
+27.1%$2.12B$1.70B13.211,800

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This page (NYSE:CNO) was last updated on 7/18/2026 by MarketBeat.com Staff.
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