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CNO Financial Group (CNO) Competitors

CNO Financial Group logo
$55.21 -0.27 (-0.48%)
Closing price 08/7/2026 03:59 PM Eastern
Extended Trading
$54.89 -0.32 (-0.59%)
As of 08/7/2026 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

CNO vs. PFG, AIZ, EQH, HMN, and MET

Should you buy CNO Financial Group stock or one of its competitors? MarketBeat compares CNO Financial Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with CNO Financial Group include Principal Financial Group (PFG), Assurant (AIZ), Equitable (EQH), Horace Mann Educators (HMN), and MetLife (MET). These companies are all part of the "finance" sector.

How does CNO Financial Group compare to Principal Financial Group?

CNO Financial Group (NYSE:CNO) and Principal Financial Group (NASDAQ:PFG) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, profitability, media sentiment, valuation and institutional ownership.

CNO Financial Group presently has a consensus target price of $52.50, suggesting a potential downside of 4.92%. Principal Financial Group has a consensus target price of $105.83, suggesting a potential downside of 6.67%. Given CNO Financial Group's stronger consensus rating and higher probable upside, research analysts clearly believe CNO Financial Group is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, CNO Financial Group had 12 more articles in the media than Principal Financial Group. MarketBeat recorded 22 mentions for CNO Financial Group and 10 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.16 beat CNO Financial Group's score of 0.67 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
5 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
5 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group has higher revenue and earnings than CNO Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.15$229.30M$2.9118.97
Principal Financial Group$15.63B1.55$1.19B$7.0416.11

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has increased its dividend for 2 consecutive years and Principal Financial Group has increased its dividend for 2 consecutive years.

CNO Financial Group has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market.

Principal Financial Group has a net margin of 9.93% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Principal Financial Group 9.93%16.49%0.58%

95.4% of CNO Financial Group shares are owned by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are owned by institutional investors. 3.4% of CNO Financial Group shares are owned by insiders. Comparatively, 1.1% of Principal Financial Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

CNO Financial Group and Principal Financial Group tied by winning 9 of the 18 factors compared between the two stocks.

How does CNO Financial Group compare to Assurant?

Assurant (NYSE:AIZ) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, analyst recommendations, profitability, valuation, media sentiment, risk, institutional ownership and earnings.

Assurant has a net margin of 7.90% compared to CNO Financial Group's net margin of 6.02%. Assurant's return on equity of 20.40% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Assurant7.90% 20.40% 3.34%
CNO Financial Group 6.02%18.76%1.24%

Assurant has a beta of 0.55, suggesting that its stock price is 45% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.81, suggesting that its stock price is 19% less volatile than the broader market.

Assurant currently has a consensus price target of $305.57, suggesting a potential upside of 5.61%. CNO Financial Group has a consensus price target of $52.50, suggesting a potential downside of 4.92%. Given Assurant's stronger consensus rating and higher possible upside, equities analysts plainly believe Assurant is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Assurant
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Assurant pays an annual dividend of $3.52 per share and has a dividend yield of 1.2%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Assurant pays out 16.8% of its earnings in the form of a dividend. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Assurant has raised its dividend for 21 consecutive years and CNO Financial Group has raised its dividend for 2 consecutive years.

Assurant has higher revenue and earnings than CNO Financial Group. Assurant is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Assurant$12.81B1.12$872.70M$20.9413.82
CNO Financial Group$4.49B1.15$229.30M$2.9118.97

In the previous week, Assurant had 11 more articles in the media than CNO Financial Group. MarketBeat recorded 33 mentions for Assurant and 22 mentions for CNO Financial Group. Assurant's average media sentiment score of 0.72 beat CNO Financial Group's score of 0.67 indicating that Assurant is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Assurant
11 Very Positive mention(s)
6 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CNO Financial Group
5 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

92.7% of Assurant shares are held by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are held by institutional investors. 0.5% of Assurant shares are held by insiders. Comparatively, 3.4% of CNO Financial Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Assurant beats CNO Financial Group on 13 of the 19 factors compared between the two stocks.

How does CNO Financial Group compare to Equitable?

CNO Financial Group (NYSE:CNO) and Equitable (NYSE:EQH) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, valuation, risk, media sentiment, dividends, profitability and analyst recommendations.

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.3%. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Equitable pays out -36.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has increased its dividend for 2 consecutive years and Equitable has increased its dividend for 2 consecutive years. Equitable is clearly the better dividend stock, given its higher yield and lower payout ratio.

CNO Financial Group currently has a consensus target price of $52.50, suggesting a potential downside of 4.92%. Equitable has a consensus target price of $60.75, suggesting a potential upside of 17.80%. Given Equitable's stronger consensus rating and higher possible upside, analysts plainly believe Equitable is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79

CNO Financial Group has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market. Comparatively, Equitable has a beta of 1.09, indicating that its share price is 9% more volatile than the broader market.

CNO Financial Group has a net margin of 6.02% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 249.82% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Equitable -8.72%249.82%0.62%

CNO Financial Group has higher earnings, but lower revenue than Equitable. Equitable is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.15$229.30M$2.9118.97
Equitable$11.67B1.21-$1.38B-$3.31N/A

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 92.7% of Equitable shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by company insiders. Comparatively, 1.1% of Equitable shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, CNO Financial Group had 8 more articles in the media than Equitable. MarketBeat recorded 22 mentions for CNO Financial Group and 14 mentions for Equitable. Equitable's average media sentiment score of 1.04 beat CNO Financial Group's score of 0.67 indicating that Equitable is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
5 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Equitable
8 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Equitable beats CNO Financial Group on 11 of the 19 factors compared between the two stocks.

How does CNO Financial Group compare to Horace Mann Educators?

Horace Mann Educators (NYSE:HMN) and CNO Financial Group (NYSE:CNO) are both mid-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, earnings, dividends, analyst recommendations, valuation and media sentiment.

Horace Mann Educators has a beta of 0.08, suggesting that its share price is 92% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market.

CNO Financial Group has a consensus target price of $52.50, indicating a potential downside of 4.92%. Given CNO Financial Group's higher possible upside, analysts clearly believe CNO Financial Group is more favorable than Horace Mann Educators.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Horace Mann Educators
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
4.00
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

CNO Financial Group has higher revenue and earnings than Horace Mann Educators. Horace Mann Educators is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Horace Mann Educators$1.70B1.24$162.10M$3.9813.13
CNO Financial Group$4.49B1.15$229.30M$2.9118.97

In the previous week, CNO Financial Group had 7 more articles in the media than Horace Mann Educators. MarketBeat recorded 22 mentions for CNO Financial Group and 15 mentions for Horace Mann Educators. CNO Financial Group's average media sentiment score of 0.67 beat Horace Mann Educators' score of 0.59 indicating that CNO Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Horace Mann Educators
5 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CNO Financial Group
5 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Horace Mann Educators pays an annual dividend of $1.44 per share and has a dividend yield of 2.8%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Horace Mann Educators pays out 36.2% of its earnings in the form of a dividend. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Horace Mann Educators has increased its dividend for 17 consecutive years and CNO Financial Group has increased its dividend for 2 consecutive years. Horace Mann Educators is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

99.3% of Horace Mann Educators shares are held by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are held by institutional investors. 3.6% of Horace Mann Educators shares are held by company insiders. Comparatively, 3.4% of CNO Financial Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Horace Mann Educators has a net margin of 10.15% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Horace Mann Educators' return on equity.

Company Net Margins Return on Equity Return on Assets
Horace Mann Educators10.15% 14.08% 1.35%
CNO Financial Group 6.02%18.76%1.24%

Summary

Horace Mann Educators and CNO Financial Group tied by winning 10 of the 20 factors compared between the two stocks.

How does CNO Financial Group compare to MetLife?

CNO Financial Group (NYSE:CNO) and MetLife (NYSE:MET) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, profitability, dividends, valuation, earnings, risk and analyst recommendations.

In the previous week, MetLife had 5 more articles in the media than CNO Financial Group. MarketBeat recorded 27 mentions for MetLife and 22 mentions for CNO Financial Group. MetLife's average media sentiment score of 0.90 beat CNO Financial Group's score of 0.67 indicating that MetLife is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
5 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
MetLife
11 Very Positive mention(s)
6 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CNO Financial Group currently has a consensus target price of $52.50, suggesting a potential downside of 4.92%. MetLife has a consensus target price of $100.71, suggesting a potential upside of 3.18%. Given MetLife's stronger consensus rating and higher probable upside, analysts clearly believe MetLife is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
MetLife
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93

MetLife has higher revenue and earnings than CNO Financial Group. MetLife is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.15$229.30M$2.9118.97
MetLife$77.08B0.81$3.38B$5.1618.92

CNO Financial Group has a net margin of 6.02% compared to MetLife's net margin of 4.57%. MetLife's return on equity of 23.39% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
MetLife 4.57%23.39%0.89%

CNO Financial Group has a beta of 0.81, meaning that its share price is 19% less volatile than the broader market. Comparatively, MetLife has a beta of 0.78, meaning that its share price is 22% less volatile than the broader market.

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 95.0% of MetLife shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by company insiders. Comparatively, 0.4% of MetLife shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. MetLife pays an annual dividend of $2.37 per share and has a dividend yield of 2.4%. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. MetLife pays out 45.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has increased its dividend for 2 consecutive years and MetLife has increased its dividend for 12 consecutive years. MetLife is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

MetLife beats CNO Financial Group on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CNO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CNO vs. The Competition

MetricCNO Financial GroupInsurance IndustryFinance SectorNYSE Exchange
Market Cap$5.18B$19.60B$14.04B$24.09B
Dividend Yield1.30%3.27%5.90%3.71%
P/E Ratio18.9715.7629.1829.26
Price / Sales1.1530.98503.5218.32
Price / Cash8.1412.8438.9632.96
Price / Book1.999.923.716.87
Net Income$229.30M$1.80B$1.31B$1.06B
7 Day Performance0.17%1.52%1.43%2.91%
1 Month Performance5.46%2.27%1.79%3.43%
1 Year Performance51.28%12.99%13.04%20.31%

CNO Financial Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CNO
CNO Financial Group
3.5374 of 5 stars
$55.21
-0.5%
$52.50
-4.9%
+53.7%$5.18B$4.49B18.973,300
PFG
Principal Financial Group
3.9078 of 5 stars
$111.29
+1.7%
$105.00
-5.7%
+50.0%$23.63B$15.63B15.9211,600
AIZ
Assurant
4.0477 of 5 stars
$277.26
+0.1%
$291.43
+5.1%
+43.5%$13.72B$12.81B14.1814,800
EQH
Equitable
4.9124 of 5 stars
$48.57
+1.2%
$60.08
+23.7%
+2.4%$13.10B$11.32BN/A8,000
HMN
Horace Mann Educators
2.257 of 5 stars
$51.67
-0.8%
N/A+20.4%$2.10B$1.64B12.981,800

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This page (NYSE:CNO) was last updated on 8/8/2026 by MarketBeat.com Staff.
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