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CNO Financial Group (CNO) Competitors

CNO Financial Group logo
$47.86 -0.05 (-0.11%)
Closing price 06/5/2026 03:59 PM Eastern
Extended Trading
$47.91 +0.05 (+0.11%)
As of 06/5/2026 05:55 PM Eastern
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CNO vs. PFG, AIZ, EQH, HMN, and MET

Should you buy CNO Financial Group stock or one of its competitors? MarketBeat compares CNO Financial Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with CNO Financial Group include Principal Financial Group (PFG), Assurant (AIZ), Equitable (EQH), Horace Mann Educators (HMN), and MetLife (MET). These companies are all part of the "ins - multi line" industry.

How does CNO Financial Group compare to Principal Financial Group?

Principal Financial Group (NASDAQ:PFG) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, earnings, media sentiment and institutional ownership.

Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 3.1%. CNO Financial Group pays an annual dividend of $0.68 per share and has a dividend yield of 1.4%. Principal Financial Group pays out 46.9% of its earnings in the form of a dividend. CNO Financial Group pays out 27.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years and CNO Financial Group has raised its dividend for 2 consecutive years.

Principal Financial Group has higher revenue and earnings than CNO Financial Group. Principal Financial Group is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.45$1.19B$6.9915.05
CNO Financial Group$4.49B1.00$229.30M$2.4919.22

In the previous week, Principal Financial Group had 10 more articles in the media than CNO Financial Group. MarketBeat recorded 15 mentions for Principal Financial Group and 5 mentions for CNO Financial Group. Principal Financial Group's average media sentiment score of 1.15 beat CNO Financial Group's score of 0.83 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
10 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CNO Financial Group
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.82, suggesting that its stock price is 18% less volatile than the broader market.

Principal Financial Group presently has a consensus target price of $98.10, suggesting a potential downside of 6.77%. CNO Financial Group has a consensus target price of $48.75, suggesting a potential upside of 1.87%. Given CNO Financial Group's stronger consensus rating and higher probable upside, analysts plainly believe CNO Financial Group is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
1 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.18
CNO Financial Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by insiders. Comparatively, 3.4% of CNO Financial Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Principal Financial Group has a net margin of 10.10% compared to CNO Financial Group's net margin of 5.44%. CNO Financial Group's return on equity of 17.65% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group10.10% 16.25% 0.57%
CNO Financial Group 5.44%17.65%1.18%

Summary

Principal Financial Group beats CNO Financial Group on 9 of the 17 factors compared between the two stocks.

How does CNO Financial Group compare to Assurant?

CNO Financial Group (NYSE:CNO) and Assurant (NYSE:AIZ) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their dividends, profitability, valuation, institutional ownership, risk, earnings, media sentiment and analyst recommendations.

In the previous week, Assurant had 7 more articles in the media than CNO Financial Group. MarketBeat recorded 12 mentions for Assurant and 5 mentions for CNO Financial Group. Assurant's average media sentiment score of 1.32 beat CNO Financial Group's score of 0.83 indicating that Assurant is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Assurant
9 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CNO Financial Group presently has a consensus target price of $48.75, suggesting a potential upside of 1.87%. Assurant has a consensus target price of $275.83, suggesting a potential upside of 7.13%. Given Assurant's stronger consensus rating and higher probable upside, analysts clearly believe Assurant is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Assurant
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90

CNO Financial Group pays an annual dividend of $0.68 per share and has a dividend yield of 1.4%. Assurant pays an annual dividend of $3.52 per share and has a dividend yield of 1.4%. CNO Financial Group pays out 27.3% of its earnings in the form of a dividend. Assurant pays out 18.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Assurant has raised its dividend for 21 consecutive years.

Assurant has a net margin of 7.60% compared to CNO Financial Group's net margin of 5.44%. Assurant's return on equity of 20.32% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group5.44% 17.65% 1.18%
Assurant 7.60%20.32%3.26%

CNO Financial Group has a beta of 0.82, indicating that its stock price is 18% less volatile than the broader market. Comparatively, Assurant has a beta of 0.56, indicating that its stock price is 44% less volatile than the broader market.

Assurant has higher revenue and earnings than CNO Financial Group. Assurant is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.00$229.30M$2.4919.22
Assurant$12.81B1.00$872.70M$19.5513.17

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 92.7% of Assurant shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by insiders. Comparatively, 0.5% of Assurant shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Assurant beats CNO Financial Group on 14 of the 19 factors compared between the two stocks.

How does CNO Financial Group compare to Equitable?

CNO Financial Group (NYSE:CNO) and Equitable (NYSE:EQH) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, media sentiment, institutional ownership, dividends, profitability and risk.

CNO Financial Group presently has a consensus price target of $48.75, indicating a potential upside of 1.87%. Equitable has a consensus price target of $58.18, indicating a potential upside of 42.40%. Given Equitable's stronger consensus rating and higher probable upside, analysts clearly believe Equitable is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Equitable
2 Sell rating(s)
0 Hold rating(s)
9 Buy rating(s)
2 Strong Buy rating(s)
2.85

In the previous week, Equitable had 9 more articles in the media than CNO Financial Group. MarketBeat recorded 14 mentions for Equitable and 5 mentions for CNO Financial Group. Equitable's average media sentiment score of 1.26 beat CNO Financial Group's score of 0.83 indicating that Equitable is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Equitable
12 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

95.4% of CNO Financial Group shares are owned by institutional investors. Comparatively, 92.7% of Equitable shares are owned by institutional investors. 3.4% of CNO Financial Group shares are owned by company insiders. Comparatively, 1.1% of Equitable shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

CNO Financial Group has higher earnings, but lower revenue than Equitable. Equitable is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.00$229.30M$2.4919.22
Equitable$11.67B0.99-$1.38B-$2.84N/A

CNO Financial Group pays an annual dividend of $0.68 per share and has a dividend yield of 1.4%. Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.9%. CNO Financial Group pays out 27.3% of its earnings in the form of a dividend. Equitable pays out -42.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Equitable has raised its dividend for 2 consecutive years. Equitable is clearly the better dividend stock, given its higher yield and lower payout ratio.

CNO Financial Group has a beta of 0.82, indicating that its share price is 18% less volatile than the broader market. Comparatively, Equitable has a beta of 1.11, indicating that its share price is 11% more volatile than the broader market.

CNO Financial Group has a net margin of 5.44% compared to Equitable's net margin of -7.26%. Equitable's return on equity of 232.29% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group5.44% 17.65% 1.18%
Equitable -7.26%232.29%0.58%

Summary

Equitable beats CNO Financial Group on 11 of the 19 factors compared between the two stocks.

How does CNO Financial Group compare to Horace Mann Educators?

CNO Financial Group (NYSE:CNO) and Horace Mann Educators (NYSE:HMN) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, valuation, risk, earnings, media sentiment, institutional ownership and dividends.

Horace Mann Educators has a net margin of 9.63% compared to CNO Financial Group's net margin of 5.44%. CNO Financial Group's return on equity of 17.65% beat Horace Mann Educators' return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group5.44% 17.65% 1.18%
Horace Mann Educators 9.63%14.15%1.35%

CNO Financial Group currently has a consensus price target of $48.75, suggesting a potential upside of 1.87%. Horace Mann Educators has a consensus price target of $46.50, suggesting a potential downside of 1.13%. Given CNO Financial Group's higher probable upside, research analysts clearly believe CNO Financial Group is more favorable than Horace Mann Educators.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Horace Mann Educators
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

CNO Financial Group has a beta of 0.82, meaning that its share price is 18% less volatile than the broader market. Comparatively, Horace Mann Educators has a beta of 0.11, meaning that its share price is 89% less volatile than the broader market.

95.4% of CNO Financial Group shares are owned by institutional investors. Comparatively, 99.3% of Horace Mann Educators shares are owned by institutional investors. 3.4% of CNO Financial Group shares are owned by company insiders. Comparatively, 3.6% of Horace Mann Educators shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

CNO Financial Group pays an annual dividend of $0.68 per share and has a dividend yield of 1.4%. Horace Mann Educators pays an annual dividend of $1.44 per share and has a dividend yield of 3.1%. CNO Financial Group pays out 27.3% of its earnings in the form of a dividend. Horace Mann Educators pays out 36.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Horace Mann Educators has raised its dividend for 17 consecutive years. Horace Mann Educators is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, CNO Financial Group had 1 more articles in the media than Horace Mann Educators. MarketBeat recorded 5 mentions for CNO Financial Group and 4 mentions for Horace Mann Educators. Horace Mann Educators' average media sentiment score of 0.85 beat CNO Financial Group's score of 0.83 indicating that Horace Mann Educators is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Horace Mann Educators
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CNO Financial Group has higher revenue and earnings than Horace Mann Educators. Horace Mann Educators is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.00$229.30M$2.4919.22
Horace Mann Educators$1.70B1.12$162.10M$3.9811.82

Summary

Horace Mann Educators beats CNO Financial Group on 10 of the 19 factors compared between the two stocks.

How does CNO Financial Group compare to MetLife?

MetLife (NYSE:MET) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, risk, valuation, profitability, dividends, analyst recommendations, media sentiment and institutional ownership.

MetLife currently has a consensus target price of $95.31, suggesting a potential upside of 12.65%. CNO Financial Group has a consensus target price of $48.75, suggesting a potential upside of 1.87%. Given MetLife's stronger consensus rating and higher possible upside, research analysts clearly believe MetLife is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MetLife
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93
CNO Financial Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

MetLife pays an annual dividend of $2.37 per share and has a dividend yield of 2.8%. CNO Financial Group pays an annual dividend of $0.68 per share and has a dividend yield of 1.4%. MetLife pays out 45.9% of its earnings in the form of a dividend. CNO Financial Group pays out 27.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. MetLife has increased its dividend for 12 consecutive years and CNO Financial Group has increased its dividend for 2 consecutive years. MetLife is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

MetLife has a beta of 0.78, meaning that its share price is 22% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.82, meaning that its share price is 18% less volatile than the broader market.

CNO Financial Group has a net margin of 5.44% compared to MetLife's net margin of 4.66%. MetLife's return on equity of 22.60% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
MetLife4.66% 22.60% 0.88%
CNO Financial Group 5.44%17.65%1.18%

95.0% of MetLife shares are held by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are held by institutional investors. 0.4% of MetLife shares are held by insiders. Comparatively, 3.4% of CNO Financial Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, MetLife had 7 more articles in the media than CNO Financial Group. MarketBeat recorded 12 mentions for MetLife and 5 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 0.83 beat MetLife's score of 0.52 indicating that CNO Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MetLife
3 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
CNO Financial Group
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

MetLife has higher revenue and earnings than CNO Financial Group. MetLife is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MetLife$77.08B0.71$3.38B$5.1616.40
CNO Financial Group$4.49B1.00$229.30M$2.4919.22

Summary

MetLife beats CNO Financial Group on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CNO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CNO vs. The Competition

MetricCNO Financial GroupINS IndustryFinance SectorNYSE Exchange
Market Cap$4.47B$20.28B$13.53B$23.05B
Dividend Yield1.42%3.29%5.79%4.09%
P/E Ratio19.2210.1419.9230.25
Price / Sales1.001.62135.8122.80
Price / Cash7.0312.6019.1518.46
Price / Book1.732.492.184.62
Net Income$229.30M$1.89B$1.13B$1.07B
7 Day Performance3.95%0.15%-0.11%-1.82%
1 Month Performance3.98%-1.71%-0.59%-1.22%
1 Year Performance23.85%-2.38%10.75%21.20%

CNO Financial Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CNO
CNO Financial Group
4.0589 of 5 stars
$47.86
-0.1%
$48.75
+1.9%
+23.8%$4.47B$4.49B19.223,300
PFG
Principal Financial Group
3.7226 of 5 stars
$102.90
-0.7%
$98.10
-4.7%
+36.7%$22.38B$15.63B14.7211,600
AIZ
Assurant
4.734 of 5 stars
$249.41
+0.2%
$275.83
+10.6%
+26.4%$12.33B$12.81B12.7614,800
EQH
Equitable
4.9311 of 5 stars
$40.60
-1.8%
$58.18
+43.3%
-25.5%$11.64B$11.32BN/A8,000
HMN
Horace Mann Educators
3.8782 of 5 stars
$45.38
-0.8%
$46.50
+2.5%
+7.0%$1.83B$1.64B11.401,800

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This page (NYSE:CNO) was last updated on 6/8/2026 by MarketBeat.com Staff.
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