Go Pro

Primerica (PRI) Competitors

Primerica logo
$315.22 +0.63 (+0.20%)
Closing price 03:59 PM Eastern
Extended Trading
$314.85 -0.38 (-0.12%)
As of 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

PRI vs. BHF, PFG, AMP, CNO, and EQH

Should you buy Primerica stock or one of its competitors? MarketBeat compares Primerica with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Primerica include Brighthouse Financial (BHF), Principal Financial Group (PFG), Ameriprise Financial (AMP), CNO Financial Group (CNO), and Equitable (EQH). These companies are all part of the "finance" sector.

How does Primerica compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHF) and Primerica (NYSE:PRI) are both mid-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, earnings, profitability, dividends, analyst recommendations, institutional ownership and media sentiment.

Brighthouse Financial currently has a consensus price target of $60.50, indicating a potential downside of 4.21%. Primerica has a consensus price target of $308.67, indicating a potential downside of 2.08%. Given Primerica's stronger consensus rating and higher probable upside, analysts clearly believe Primerica is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
2 Sell rating(s)
8 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38

81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 90.9% of Primerica shares are owned by institutional investors. 1.6% of Brighthouse Financial shares are owned by insiders. Comparatively, 0.6% of Primerica shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Primerica had 1 more articles in the media than Brighthouse Financial. MarketBeat recorded 8 mentions for Primerica and 7 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.74 beat Primerica's score of 0.78 indicating that Brighthouse Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brighthouse Financial
6 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Primerica
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Brighthouse Financial has a beta of 0.86, suggesting that its share price is 14% less volatile than the broader market. Comparatively, Primerica has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market.

Primerica has lower revenue, but higher earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.77B0.54$433M-$2.98N/A
Primerica$3.29B2.99$751.23M$23.8513.22

Primerica has a net margin of 22.99% compared to Brighthouse Financial's net margin of -1.10%. Primerica's return on equity of 32.32% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse Financial-1.10% 16.88% 0.43%
Primerica 22.99%32.32%5.21%

Summary

Primerica beats Brighthouse Financial on 13 of the 16 factors compared between the two stocks.

How does Primerica compare to Principal Financial Group?

Primerica (NYSE:PRI) and Principal Financial Group (NASDAQ:PFG) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, risk, institutional ownership, valuation, media sentiment, dividends, analyst recommendations and earnings.

Primerica currently has a consensus target price of $308.67, indicating a potential downside of 2.08%. Principal Financial Group has a consensus target price of $105.00, indicating a potential downside of 5.65%. Given Primerica's stronger consensus rating and higher probable upside, analysts plainly believe Primerica is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

90.9% of Primerica shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 0.6% of Primerica shares are held by company insiders. Comparatively, 1.1% of Principal Financial Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Primerica has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market.

In the previous week, Principal Financial Group had 16 more articles in the media than Primerica. MarketBeat recorded 24 mentions for Principal Financial Group and 8 mentions for Primerica. Principal Financial Group's average media sentiment score of 0.94 beat Primerica's score of 0.78 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primerica
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
11 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Primerica has a net margin of 22.99% compared to Principal Financial Group's net margin of 10.10%. Primerica's return on equity of 32.32% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Primerica22.99% 32.32% 5.21%
Principal Financial Group 10.10%16.25%0.57%

Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.5%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. Primerica pays out 20.1% of its earnings in the form of a dividend. Principal Financial Group pays out 46.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has raised its dividend for 2 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years.

Principal Financial Group has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primerica$3.29B2.99$751.23M$23.8513.22
Principal Financial Group$15.63B1.54$1.19B$6.9915.92

Summary

Primerica beats Principal Financial Group on 9 of the 16 factors compared between the two stocks.

How does Primerica compare to Ameriprise Financial?

Primerica (NYSE:PRI) and Ameriprise Financial (NYSE:AMP) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, media sentiment, analyst recommendations, dividends, earnings and profitability.

Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.5%. Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.3%. Primerica pays out 20.1% of its earnings in the form of a dividend. Ameriprise Financial pays out 16.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has raised its dividend for 2 consecutive years and Ameriprise Financial has raised its dividend for 21 consecutive years.

90.9% of Primerica shares are held by institutional investors. Comparatively, 84.0% of Ameriprise Financial shares are held by institutional investors. 0.6% of Primerica shares are held by insiders. Comparatively, 0.6% of Ameriprise Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Primerica has a net margin of 22.99% compared to Ameriprise Financial's net margin of 20.24%. Ameriprise Financial's return on equity of 64.19% beat Primerica's return on equity.

Company Net Margins Return on Equity Return on Assets
Primerica22.99% 32.32% 5.21%
Ameriprise Financial 20.24%64.19%2.15%

Primerica currently has a consensus target price of $308.67, indicating a potential downside of 2.08%. Ameriprise Financial has a consensus target price of $555.33, indicating a potential upside of 3.41%. Given Ameriprise Financial's stronger consensus rating and higher probable upside, analysts plainly believe Ameriprise Financial is more favorable than Primerica.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Ameriprise Financial
1 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.50

Primerica has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market. Comparatively, Ameriprise Financial has a beta of 1.16, suggesting that its stock price is 16% more volatile than the broader market.

Ameriprise Financial has higher revenue and earnings than Primerica. Ameriprise Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primerica$3.29B2.99$751.23M$23.8513.22
Ameriprise Financial$18.48B2.61$3.56B$41.4612.95

In the previous week, Ameriprise Financial had 26 more articles in the media than Primerica. MarketBeat recorded 34 mentions for Ameriprise Financial and 8 mentions for Primerica. Ameriprise Financial's average media sentiment score of 0.96 beat Primerica's score of 0.78 indicating that Ameriprise Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primerica
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ameriprise Financial
19 Very Positive mention(s)
2 Positive mention(s)
10 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Ameriprise Financial beats Primerica on 13 of the 20 factors compared between the two stocks.

How does Primerica compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Primerica (NYSE:PRI) are both mid-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, media sentiment, risk, valuation, dividends and earnings.

CNO Financial Group currently has a consensus price target of $51.50, suggesting a potential downside of 3.05%. Primerica has a consensus price target of $308.67, suggesting a potential downside of 2.08%. Given Primerica's higher probable upside, analysts clearly believe Primerica is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38

Primerica has lower revenue, but higher earnings than CNO Financial Group. Primerica is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.11$229.30M$2.4921.33
Primerica$3.29B2.99$751.23M$23.8513.22

Primerica has a net margin of 22.99% compared to CNO Financial Group's net margin of 5.44%. Primerica's return on equity of 32.32% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group5.44% 17.65% 1.18%
Primerica 22.99%32.32%5.21%

CNO Financial Group has a beta of 0.81, meaning that its stock price is 19% less volatile than the broader market. Comparatively, Primerica has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market.

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.5%. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. Primerica pays out 20.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has increased its dividend for 2 consecutive years and Primerica has increased its dividend for 2 consecutive years. Primerica is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Primerica had 1 more articles in the media than CNO Financial Group. MarketBeat recorded 8 mentions for Primerica and 7 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.11 beat Primerica's score of 0.78 indicating that CNO Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primerica
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 90.9% of Primerica shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by company insiders. Comparatively, 0.6% of Primerica shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Primerica beats CNO Financial Group on 12 of the 18 factors compared between the two stocks.

How does Primerica compare to Equitable?

Equitable (NYSE:EQH) and Primerica (NYSE:PRI) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, profitability, institutional ownership, earnings, dividends, risk and analyst recommendations.

Equitable presently has a consensus target price of $60.08, suggesting a potential upside of 23.69%. Primerica has a consensus target price of $308.67, suggesting a potential downside of 2.08%. Given Equitable's stronger consensus rating and higher possible upside, equities research analysts plainly believe Equitable is more favorable than Primerica.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
0 Sell rating(s)
3 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.86
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38

Primerica has lower revenue, but higher earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$11.67B1.14-$1.38B-$2.84N/A
Primerica$3.29B2.99$751.23M$23.8513.22

In the previous week, Equitable had 7 more articles in the media than Primerica. MarketBeat recorded 15 mentions for Equitable and 8 mentions for Primerica. Equitable's average media sentiment score of 1.15 beat Primerica's score of 0.78 indicating that Equitable is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
9 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primerica
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.5%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.5%. Equitable pays out -42.3% of its earnings in the form of a dividend. Primerica pays out 20.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has increased its dividend for 2 consecutive years and Primerica has increased its dividend for 2 consecutive years. Equitable is clearly the better dividend stock, given its higher yield and lower payout ratio.

Equitable has a beta of 1.1, indicating that its share price is 10% more volatile than the broader market. Comparatively, Primerica has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market.

Primerica has a net margin of 22.99% compared to Equitable's net margin of -7.26%. Equitable's return on equity of 232.29% beat Primerica's return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-7.26% 232.29% 0.58%
Primerica 22.99%32.32%5.21%

92.7% of Equitable shares are owned by institutional investors. Comparatively, 90.9% of Primerica shares are owned by institutional investors. 1.1% of Equitable shares are owned by company insiders. Comparatively, 0.6% of Primerica shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Equitable beats Primerica on 13 of the 19 factors compared between the two stocks.

Get Primerica News Delivered to You Automatically

Sign up to receive the latest news and ratings for PRI and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

PRI vs. The Competition

MetricPrimericaINS IndustryFinance SectorNYSE Exchange
Market Cap$9.81B$17.90B$14.45B$23.57B
Dividend Yield1.53%3.38%5.71%4.21%
P/E Ratio13.229.3120.7531.18
Price / Sales2.991.5645.1319.87
Price / Cash9.2110.4219.2518.54
Price / Book4.111.462.264.78
Net Income$751.23M$1.14B$1.14B$1.07B
7 Day Performance2.07%-0.10%0.36%0.65%
1 Month Performance11.10%5.12%0.80%0.26%
1 Year Performance18.68%22.40%12.58%14.70%

Primerica Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRI
Primerica
3.4175 of 5 stars
$315.22
+0.2%
$308.67
-2.1%
+18.3%$9.81B$3.29B13.222,833
BHF
Brighthouse Financial
1.4879 of 5 stars
$64.91
-1.1%
$60.50
-6.8%
+25.9%$3.77B$6.77BN/A1,400
PFG
Principal Financial Group
3.8875 of 5 stars
$112.06
-1.7%
$104.83
-6.4%
+35.0%$24.61B$15.63B16.0311,600
AMP
Ameriprise Financial
4.8938 of 5 stars
$526.58
-0.2%
$553.67
+5.1%
+1.5%$47.45B$18.48B13.1013,600
CNO
CNO Financial Group
3.7841 of 5 stars
$53.07
-1.0%
$51.50
-3.0%
+40.7%$5.00B$4.49B21.313,300

Related Companies and Tools


This page (NYSE:PRI) was last updated on 7/27/2026 by MarketBeat.com Staff.
From Our Partners