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Primerica (PRI) Competitors

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$282.35 +1.19 (+0.42%)
As of 01:57 PM Eastern
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PRI vs. BHF, PFG, AMP, CNO, and L

Should you buy Primerica stock or one of its competitors? Primerica's main competitors and comparable companies include Brighthouse Financial (BHF), Principal Financial Group (PFG), Ameriprise Financial (AMP), CNO Financial Group (CNO), and Loews (L). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Primerica compare to Brighthouse Financial?

Primerica (NYSE:PRI) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, institutional ownership, valuation, profitability, media sentiment, earnings and dividends.

Primerica has a net margin of 23.20% compared to Brighthouse Financial's net margin of 12.49%. Primerica's return on equity of 32.45% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primerica23.20% 32.45% 5.35%
Brighthouse Financial 12.49%17.24%0.45%

Primerica presently has a consensus target price of $318.80, suggesting a potential upside of 13.44%. Brighthouse Financial has a consensus target price of $61.25, suggesting a potential upside of 25.77%. Given Brighthouse Financial's higher probable upside, analysts plainly believe Brighthouse Financial is more favorable than Primerica.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primerica
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29
Brighthouse Financial
0 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

90.9% of Primerica shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 0.6% of Primerica shares are owned by company insiders. Comparatively, 1.6% of Brighthouse Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Primerica has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.83, suggesting that its share price is 17% less volatile than the broader market.

In the previous week, Brighthouse Financial had 2 more articles in the media than Primerica. MarketBeat recorded 10 mentions for Brighthouse Financial and 8 mentions for Primerica. Brighthouse Financial's average media sentiment score of 0.26 beat Primerica's score of 0.23 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primerica
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brighthouse Financial
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Primerica has higher earnings, but lower revenue than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primerica$3.29B2.63$751.23M$24.9011.29
Brighthouse Financial$6.77B0.41$433M$12.533.89

Summary

Primerica beats Brighthouse Financial on 11 of the 16 factors compared between the two stocks.

How does Primerica compare to Principal Financial Group?

Principal Financial Group (NASDAQ:PFG) and Primerica (NYSE:PRI) are both finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, dividends, earnings, risk and media sentiment.

Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 3.1%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Primerica pays out 19.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years and Primerica has increased its dividend for 2 consecutive years.

In the previous week, Principal Financial Group had 1 more articles in the media than Primerica. MarketBeat recorded 9 mentions for Principal Financial Group and 8 mentions for Primerica. Primerica's average media sentiment score of 0.23 beat Principal Financial Group's score of -0.23 indicating that Primerica is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Primerica
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

75.1% of Principal Financial Group shares are owned by institutional investors. Comparatively, 90.9% of Primerica shares are owned by institutional investors. 1.1% of Principal Financial Group shares are owned by insiders. Comparatively, 0.6% of Primerica shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Principal Financial Group currently has a consensus price target of $108.75, suggesting a potential downside of 0.19%. Primerica has a consensus price target of $318.80, suggesting a potential upside of 13.44%. Given Primerica's stronger consensus rating and higher probable upside, analysts plainly believe Primerica is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Primerica
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

Primerica has a net margin of 23.20% compared to Principal Financial Group's net margin of 9.93%. Primerica's return on equity of 32.45% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
Primerica 23.20%32.45%5.35%

Principal Financial Group has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.49$1.19B$7.0415.48
Primerica$3.29B2.63$751.23M$24.9011.29

Principal Financial Group has a beta of 0.86, suggesting that its stock price is 14% less volatile than the broader market. Comparatively, Primerica has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market.

Summary

Primerica beats Principal Financial Group on 11 of the 18 factors compared between the two stocks.

How does Primerica compare to Ameriprise Financial?

Ameriprise Financial (NYSE:AMP) and Primerica (NYSE:PRI) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, institutional ownership, profitability, media sentiment, dividends and earnings.

In the previous week, Ameriprise Financial had 54 more articles in the media than Primerica. MarketBeat recorded 62 mentions for Ameriprise Financial and 8 mentions for Primerica. Ameriprise Financial's average media sentiment score of 1.44 beat Primerica's score of 0.23 indicating that Ameriprise Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ameriprise Financial
52 Very Positive mention(s)
3 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Primerica
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Ameriprise Financial has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market. Comparatively, Primerica has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market.

Primerica has a net margin of 23.20% compared to Ameriprise Financial's net margin of 20.24%. Ameriprise Financial's return on equity of 64.19% beat Primerica's return on equity.

Company Net Margins Return on Equity Return on Assets
Ameriprise Financial20.24% 64.19% 2.15%
Primerica 23.20%32.45%5.35%

Ameriprise Financial currently has a consensus target price of $572.55, indicating a potential upside of 13.98%. Primerica has a consensus target price of $318.80, indicating a potential upside of 13.44%. Given Ameriprise Financial's stronger consensus rating and higher probable upside, equities research analysts clearly believe Ameriprise Financial is more favorable than Primerica.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ameriprise Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50
Primerica
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

84.0% of Ameriprise Financial shares are owned by institutional investors. Comparatively, 90.9% of Primerica shares are owned by institutional investors. 0.6% of Ameriprise Financial shares are owned by insiders. Comparatively, 0.6% of Primerica shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Ameriprise Financial has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Ameriprise Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ameriprise Financial$18.48B2.44$3.56B$41.4612.12
Primerica$3.29B2.63$751.23M$24.9011.29

Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.4%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. Ameriprise Financial pays out 16.4% of its earnings in the form of a dividend. Primerica pays out 19.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Ameriprise Financial has raised its dividend for 21 consecutive years and Primerica has raised its dividend for 2 consecutive years.

Summary

Ameriprise Financial beats Primerica on 14 of the 20 factors compared between the two stocks.

How does Primerica compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Primerica (NYSE:PRI) are both mid-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, analyst recommendations, earnings, valuation, institutional ownership, dividends, media sentiment and profitability.

In the previous week, Primerica had 2 more articles in the media than CNO Financial Group. MarketBeat recorded 8 mentions for Primerica and 6 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.02 beat Primerica's score of 0.23 indicating that CNO Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primerica
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

CNO Financial Group presently has a consensus price target of $56.00, indicating a potential upside of 2.75%. Primerica has a consensus price target of $318.80, indicating a potential upside of 13.44%. Given Primerica's higher possible upside, analysts clearly believe Primerica is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.60
Primerica
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

95.4% of CNO Financial Group shares are owned by institutional investors. Comparatively, 90.9% of Primerica shares are owned by institutional investors. 3.4% of CNO Financial Group shares are owned by insiders. Comparatively, 0.6% of Primerica shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

CNO Financial Group has a beta of 0.8, suggesting that its stock price is 20% less volatile than the broader market. Comparatively, Primerica has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market.

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Primerica pays out 19.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has increased its dividend for 2 consecutive years and Primerica has increased its dividend for 2 consecutive years. Primerica is clearly the better dividend stock, given its higher yield and lower payout ratio.

Primerica has a net margin of 23.20% compared to CNO Financial Group's net margin of 6.02%. Primerica's return on equity of 32.45% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Primerica 23.20%32.45%5.35%

Primerica has lower revenue, but higher earnings than CNO Financial Group. Primerica is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.12$229.30M$2.9118.73
Primerica$3.29B2.63$751.23M$24.9011.29

Summary

Primerica beats CNO Financial Group on 12 of the 19 factors compared between the two stocks.

How does Primerica compare to Loews?

Loews (NYSE:L) and Primerica (NYSE:PRI) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, valuation, media sentiment, earnings, analyst recommendations, profitability and risk.

Loews has a beta of 0.5, suggesting that its share price is 50% less volatile than the broader market. Comparatively, Primerica has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market.

58.3% of Loews shares are held by institutional investors. Comparatively, 90.9% of Primerica shares are held by institutional investors. 19.0% of Loews shares are held by insiders. Comparatively, 0.6% of Primerica shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Loews pays an annual dividend of $0.25 per share and has a dividend yield of 0.2%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. Loews pays out 3.1% of its earnings in the form of a dividend. Primerica pays out 19.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has raised its dividend for 2 consecutive years. Primerica is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Primerica has a net margin of 23.20% compared to Loews' net margin of 9.02%. Primerica's return on equity of 32.45% beat Loews' return on equity.

Company Net Margins Return on Equity Return on Assets
Loews9.02% 8.60% 1.96%
Primerica 23.20%32.45%5.35%

Loews has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Loews, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Loews$18.45B1.21$1.67B$8.1613.34
Primerica$3.29B2.63$751.23M$24.9011.29

Primerica has a consensus price target of $318.80, indicating a potential upside of 13.44%. Given Primerica's higher possible upside, analysts clearly believe Primerica is more favorable than Loews.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Loews
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
4.00
Primerica
0 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.29

In the previous week, Primerica had 4 more articles in the media than Loews. MarketBeat recorded 8 mentions for Primerica and 4 mentions for Loews. Loews' average media sentiment score of 0.85 beat Primerica's score of 0.23 indicating that Loews is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Loews
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primerica
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Primerica beats Loews on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRI vs. The Competition

MetricPrimericaInsurance IndustryFinance SectorNYSE Exchange
Market Cap$8.69B$19.05B$13.55B$23.15B
Dividend Yield1.72%3.27%6.11%3.72%
P/E Ratio11.3415.1824.7328.20
Price / Sales2.6422.90478.0512.89
Price / Cash8.1512.0242.3435.33
Price / Book3.692.062.704.69
Net Income$751.23M$1.80B$1.32B$1.07B
7 Day Performance2.68%1.62%-0.36%-0.61%
1 Month Performance-3.14%-2.16%-2.02%-2.42%
1 Year Performance9.45%9.26%10.46%6.74%

Primerica Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRI
Primerica
3.7889 of 5 stars
$282.35
+0.4%
$318.80
+12.9%
+4.9%$8.68B$3.29B11.332,833
BHF
Brighthouse Financial
4.4385 of 5 stars
$48.36
-0.4%
$64.00
+32.3%
+0.9%$2.79B$6.77B3.861,400
PFG
Principal Financial Group
3.4809 of 5 stars
$107.84
+0.6%
$108.83
+0.9%
+34.7%$22.96B$15.63B15.3211,600
AMP
Ameriprise Financial
4.9562 of 5 stars
$499.83
-0.1%
$558.00
+11.6%
+4.3%$44.99B$18.48B12.0613,600
CNO
CNO Financial Group
2.9383 of 5 stars
$53.17
+0.3%
$56.00
+5.3%
+38.1%$4.90B$4.49B18.273,300

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This page (NYSE:PRI) was last updated on 10/16/2026 by MarketBeat.com Staff.
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