Does the media refer more to PRI or BHF?

In the previous week, Primerica had 10 more articles in the media than Brighthouse Financial. MarketBeat recorded 12 mentions for Primerica and 2 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 0.93 beat Primerica's score of 0.89 indicating that Brighthouse Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Primerica 8 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media refer more to PRI or PFG?

In the previous week, Primerica had 4 more articles in the media than Principal Financial Group. MarketBeat recorded 12 mentions for Primerica and 8 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.58 beat Primerica's score of 0.89 indicating that Principal Financial Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Primerica 8 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Principal Financial Group 7 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Does the media prefer PRI or AMP?

In the previous week, Ameriprise Financial had 14 more articles in the media than Primerica. MarketBeat recorded 26 mentions for Ameriprise Financial and 12 mentions for Primerica. Ameriprise Financial's average media sentiment score of 1.14 beat Primerica's score of 0.89 indicating that Ameriprise Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Primerica 8 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Ameriprise Financial 21 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor PRI or CNO?

In the previous week, Primerica had 10 more articles in the media than CNO Financial Group. MarketBeat recorded 12 mentions for Primerica and 2 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.37 beat Primerica's score of 0.89 indicating that CNO Financial Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Primerica 8 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive CNO Financial Group 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Which has stronger earnings and valuation, PRI or EQH?

Primerica has higher earnings, but lower revenue than Equitable. Equitable is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Primerica $3.29B 2.93 $751.23M $24.90 12.58 Equitable $11.67B 1.24 -$1.38B -$3.31 N/A

Is PRI or EQH more profitable?

Primerica has a net margin of 23.20% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Primerica's return on equity. Company Net Margins Return on Equity Return on Assets Primerica 23.20% 32.45% 5.35% Equitable -8.72% 511.35% 0.61%

Does the media favor PRI or EQH?

In the previous week, Equitable had 9 more articles in the media than Primerica. MarketBeat recorded 21 mentions for Equitable and 12 mentions for Primerica. Primerica's average media sentiment score of 0.89 beat Equitable's score of 0.70 indicating that Primerica is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Primerica 8 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Equitable 11 Very Positive mention(s) 1 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Primerica (PRI) Competitors

$313.33 +0.65 (+0.21%)

Closing price 08/14/2026 03:59 PM Eastern

Extended Trading

$313.67 +0.33 (+0.11%)

As of 08/14/2026 07:34 PM Eastern

Compare

PRI vs. BHF, PFG, AMP, CNO, and EQH

Should you buy Primerica stock or one of its competitors? Primerica's main competitors and comparable companies include Brighthouse Financial (BHF), Principal Financial Group (PFG), Ameriprise Financial (AMP), CNO Financial Group (CNO), and Equitable (EQH). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Primerica compare to Brighthouse Financial?

Primerica (NYSE:PRI) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, dividends, valuation, profitability, risk, analyst recommendations, media sentiment and institutional ownership.

90.9% of Primerica shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 0.6% of Primerica shares are held by insiders. Comparatively, 1.6% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Primerica has higher earnings, but lower revenue than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primerica	$3.29B	2.93	$751.23M	$24.90	12.58
Brighthouse Financial	$6.77B	0.50	$433M	$12.53	4.68

Primerica currently has a consensus target price of $310.67, suggesting a potential downside of 0.85%. Brighthouse Financial has a consensus target price of $60.50, suggesting a potential upside of 3.10%. Given Brighthouse Financial's higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than Primerica.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primerica	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.38
Brighthouse Financial	2 Sell rating(s)	8 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.80

Primerica has a net margin of 23.20% compared to Brighthouse Financial's net margin of 12.49%. Primerica's return on equity of 32.45% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Primerica	23.20%	32.45%	5.35%
Brighthouse Financial	12.49%	17.24%	0.45%

Primerica has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market.

In the previous week, Primerica had 10 more articles in the media than Brighthouse Financial. MarketBeat recorded 12 mentions for Primerica and 2 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 0.93 beat Primerica's score of 0.89 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Primerica	8 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Brighthouse Financial	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Primerica beats Brighthouse Financial on 11 of the 15 factors compared between the two stocks.

How does Primerica compare to Principal Financial Group?

Primerica (NYSE:PRI) and Principal Financial Group (NASDAQ:PFG) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, analyst recommendations, risk, media sentiment, institutional ownership, dividends, valuation and earnings.

Primerica has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market.

Principal Financial Group has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primerica	$3.29B	2.93	$751.23M	$24.90	12.58
Principal Financial Group	$15.63B	1.56	$1.19B	$7.04	16.19

90.9% of Primerica shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 0.6% of Primerica shares are held by insiders. Comparatively, 1.1% of Principal Financial Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Primerica had 4 more articles in the media than Principal Financial Group. MarketBeat recorded 12 mentions for Primerica and 8 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.58 beat Primerica's score of 0.89 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Primerica	8 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Principal Financial Group	7 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Primerica has a net margin of 23.20% compared to Principal Financial Group's net margin of 9.93%. Primerica's return on equity of 32.45% beat Principal Financial Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Primerica	23.20%	32.45%	5.35%
Principal Financial Group	9.93%	16.49%	0.58%

Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.5%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. Primerica pays out 19.3% of its earnings in the form of a dividend. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has raised its dividend for 2 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years.

Primerica currently has a consensus price target of $310.67, indicating a potential downside of 0.85%. Principal Financial Group has a consensus price target of $105.83, indicating a potential downside of 7.15%. Given Primerica's stronger consensus rating and higher probable upside, research analysts clearly believe Primerica is more favorable than Principal Financial Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primerica	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.38
Principal Financial Group	3 Sell rating(s)	7 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

Primerica beats Principal Financial Group on 10 of the 16 factors compared between the two stocks.

How does Primerica compare to Ameriprise Financial?

Primerica (NYSE:PRI) and Ameriprise Financial (NYSE:AMP) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, media sentiment, profitability, analyst recommendations, institutional ownership, earnings, dividends and risk.

Primerica has a net margin of 23.20% compared to Ameriprise Financial's net margin of 20.24%. Ameriprise Financial's return on equity of 64.19% beat Primerica's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Primerica	23.20%	32.45%	5.35%
Ameriprise Financial	20.24%	64.19%	2.15%

Ameriprise Financial has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Ameriprise Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primerica	$3.29B	2.93	$751.23M	$24.90	12.58
Ameriprise Financial	$18.48B	2.77	$3.56B	$41.46	13.75

Primerica has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market. Comparatively, Ameriprise Financial has a beta of 1.14, meaning that its stock price is 14% more volatile than the broader market.

Primerica currently has a consensus target price of $310.67, suggesting a potential downside of 0.85%. Ameriprise Financial has a consensus target price of $555.33, suggesting a potential downside of 2.58%. Given Primerica's higher probable upside, research analysts plainly believe Primerica is more favorable than Ameriprise Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primerica	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.38
Ameriprise Financial	1 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	2 Strong Buy rating(s)	2.64

In the previous week, Ameriprise Financial had 14 more articles in the media than Primerica. MarketBeat recorded 26 mentions for Ameriprise Financial and 12 mentions for Primerica. Ameriprise Financial's average media sentiment score of 1.14 beat Primerica's score of 0.89 indicating that Ameriprise Financial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Primerica	8 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Ameriprise Financial	21 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.5%. Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.2%. Primerica pays out 19.3% of its earnings in the form of a dividend. Ameriprise Financial pays out 16.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has increased its dividend for 2 consecutive years and Ameriprise Financial has increased its dividend for 21 consecutive years.

90.9% of Primerica shares are held by institutional investors. Comparatively, 84.0% of Ameriprise Financial shares are held by institutional investors. 0.6% of Primerica shares are held by company insiders. Comparatively, 0.6% of Ameriprise Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Ameriprise Financial beats Primerica on 13 of the 20 factors compared between the two stocks.

How does Primerica compare to CNO Financial Group?

Primerica (NYSE:PRI) and CNO Financial Group (NYSE:CNO) are both mid-cap finance companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, analyst recommendations, valuation, profitability, earnings, dividends and media sentiment.

90.9% of Primerica shares are held by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are held by institutional investors. 0.6% of Primerica shares are held by company insiders. Comparatively, 3.4% of CNO Financial Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.5%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Primerica pays out 19.3% of its earnings in the form of a dividend. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has increased its dividend for 2 consecutive years and CNO Financial Group has increased its dividend for 2 consecutive years. Primerica is clearly the better dividend stock, given its higher yield and lower payout ratio.

Primerica currently has a consensus price target of $310.67, suggesting a potential downside of 0.85%. CNO Financial Group has a consensus price target of $52.50, suggesting a potential downside of 4.95%. Given Primerica's higher possible upside, analysts clearly believe Primerica is more favorable than CNO Financial Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primerica	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.38
CNO Financial Group	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

Primerica has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.81, suggesting that its share price is 19% less volatile than the broader market.

In the previous week, Primerica had 10 more articles in the media than CNO Financial Group. MarketBeat recorded 12 mentions for Primerica and 2 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.37 beat Primerica's score of 0.89 indicating that CNO Financial Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Primerica	8 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
CNO Financial Group	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Primerica has higher earnings, but lower revenue than CNO Financial Group. Primerica is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primerica	$3.29B	2.93	$751.23M	$24.90	12.58
CNO Financial Group	$4.49B	1.14	$229.30M	$2.91	18.98

Primerica has a net margin of 23.20% compared to CNO Financial Group's net margin of 6.02%. Primerica's return on equity of 32.45% beat CNO Financial Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Primerica	23.20%	32.45%	5.35%
CNO Financial Group	6.02%	18.76%	1.24%

Summary

Primerica beats CNO Financial Group on 12 of the 18 factors compared between the two stocks.

How does Primerica compare to Equitable?

Primerica (NYSE:PRI) and Equitable (NYSE:EQH) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, media sentiment, risk, valuation and profitability.

Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.5%. Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.3%. Primerica pays out 19.3% of its earnings in the form of a dividend. Equitable pays out -36.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has increased its dividend for 2 consecutive years and Equitable has increased its dividend for 2 consecutive years. Equitable is clearly the better dividend stock, given its higher yield and lower payout ratio.

Primerica has a net margin of 23.20% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Primerica's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Primerica	23.20%	32.45%	5.35%
Equitable	-8.72%	511.35%	0.61%

90.9% of Primerica shares are owned by institutional investors. Comparatively, 92.7% of Equitable shares are owned by institutional investors. 0.6% of Primerica shares are owned by insiders. Comparatively, 1.0% of Equitable shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Primerica has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market. Comparatively, Equitable has a beta of 1.09, suggesting that its share price is 9% more volatile than the broader market.

Primerica has higher earnings, but lower revenue than Equitable. Equitable is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primerica	$3.29B	2.93	$751.23M	$24.90	12.58
Equitable	$11.67B	1.24	-$1.38B	-$3.31	N/A

In the previous week, Equitable had 9 more articles in the media than Primerica. MarketBeat recorded 21 mentions for Equitable and 12 mentions for Primerica. Primerica's average media sentiment score of 0.89 beat Equitable's score of 0.70 indicating that Primerica is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Primerica	8 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Equitable	11 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Primerica currently has a consensus target price of $310.67, suggesting a potential downside of 0.85%. Equitable has a consensus target price of $61.17, suggesting a potential upside of 15.37%. Given Equitable's stronger consensus rating and higher probable upside, analysts plainly believe Equitable is more favorable than Primerica.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primerica	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.38
Equitable	1 Sell rating(s)	2 Hold rating(s)	10 Buy rating(s)	1 Strong Buy rating(s)	2.79

Summary

Equitable beats Primerica on 12 of the 19 factors compared between the two stocks.

Get Primerica News Delivered to You Automatically

Subscribe Now

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

PRI vs. The Competition

Export

Metric	Primerica	Insurance Industry	Finance Sector	NYSE Exchange
Market Cap	$9.65B	$19.44B	$13.88B	$24.34B
Dividend Yield	1.53%	3.28%	5.87%	3.69%
P/E Ratio	12.58	15.70	29.38	30.78
Price / Sales	2.93	30.78	517.54	21.26
Price / Cash	9.18	12.75	30.42	20.48
Price / Book	4.09	2.11	2.86	4.95
Net Income	$751.23M	$1.80B	$1.31B	$1.07B
7 Day Performance	-2.40%	0.89%	0.77%	0.55%
1 Month Performance	0.28%	3.19%	1.43%	2.70%
1 Year Performance	19.88%	12.17%	12.06%	19.14%

Primerica Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
PRI Primerica	3.6283 of 5 stars	$313.33 +0.2%	$310.67 -0.9%	+19.9%	$9.65B	$3.29B	12.58	2,833	Analyst Forecast
BHF Brighthouse Financial	1.8165 of 5 stars	$60.09 -1.2%	$60.50 +0.7%	+28.5%	$3.50B	$6.77B	4.80	1,400
PFG Principal Financial Group	3.9386 of 5 stars	$113.81 +0.4%	$105.83 -7.0%	+46.8%	$24.28B	$15.63B	16.17	11,600	Positive News Analyst Upgrade
AMP Ameriprise Financial	4.808 of 5 stars	$557.14 +0.9%	$555.33 -0.3%	+13.4%	$49.62B	$18.48B	13.44	13,600	News Coverage Positive News Insider Trade
CNO CNO Financial Group	3.6157 of 5 stars	$55.20 +0.1%	$52.50 -4.9%	+46.9%	$5.10B	$4.49B	18.97	3,300	Positive News Analyst Upgrade

Related Companies and Tools

Related Companies

Top 10 Stock Comparisons

This page (NYSE:PRI) was last updated on 8/16/2026 by MarketBeat.com Staff.

From Our Partners

Unlock superior investment research and tools.

Get MarketBeat All Access

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Primerica (PRI) Competitors

PRI vs. BHF, PFG, AMP, CNO, and EQH

How does Primerica compare to Brighthouse Financial?

Summary

How does Primerica compare to Principal Financial Group?

Summary

How does Primerica compare to Ameriprise Financial?

Summary

How does Primerica compare to CNO Financial Group?

Summary

How does Primerica compare to Equitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRI vs. The Competition

Primerica Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

Primerica (PRI) Competitors

PRI vs. BHF, PFG, AMP, CNO, and EQH

How does Primerica compare to Brighthouse Financial?

Do insiders and institutionals hold more shares of PRI or BHF?

Which has higher earnings & valuation, PRI or BHF?

Do analysts recommend PRI or BHF?

Is PRI or BHF more profitable?

Which has more risk and volatility, PRI or BHF?

Does the media refer more to PRI or BHF?

Summary

How does Primerica compare to Principal Financial Group?

Which has more volatility and risk, PRI or PFG?

Which has better earnings & valuation, PRI or PFG?

Do insiders & institutionals believe in PRI or PFG?

Does the media refer more to PRI or PFG?

Is PRI or PFG more profitable?

Is PRI or PFG a better dividend stock?

Do analysts rate PRI or PFG?

Summary

How does Primerica compare to Ameriprise Financial?

Is PRI or AMP more profitable?

Which has higher valuation & earnings, PRI or AMP?

Which has more volatility & risk, PRI or AMP?

Do analysts rate PRI or AMP?

Does the media prefer PRI or AMP?

Is PRI or AMP a better dividend stock?

Do institutionals and insiders believe in PRI or AMP?

Summary

How does Primerica compare to CNO Financial Group?

Do insiders and institutionals hold more shares of PRI or CNO?

Is PRI or CNO a better dividend stock?

Do analysts rate PRI or CNO?

Which has more volatility & risk, PRI or CNO?

Does the media favor PRI or CNO?

Which has preferable valuation and earnings, PRI or CNO?

Is PRI or CNO more profitable?

Summary

How does Primerica compare to Equitable?

Is PRI or EQH a better dividend stock?

Is PRI or EQH more profitable?

Do insiders & institutionals have more ownership in PRI or EQH?

Which has more volatility & risk, PRI or EQH?

Which has stronger earnings and valuation, PRI or EQH?

Does the media favor PRI or EQH?

Do analysts recommend PRI or EQH?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRI vs. The Competition

Primerica Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools