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Primerica (PRI) Competitors

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$282.27 +1.63 (+0.58%)
Closing price 03:59 PM Eastern
Extended Trading
$282.62 +0.36 (+0.13%)
As of 04:59 PM Eastern
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PRI vs. BHF, PFG, AMP, CNO, and EQH

Should you buy Primerica stock or one of its competitors? MarketBeat compares Primerica with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Primerica include Brighthouse Financial (BHF), Principal Financial Group (PFG), Ameriprise Financial (AMP), CNO Financial Group (CNO), and Equitable (EQH). These companies are all part of the "finance" sector.

How does Primerica compare to Brighthouse Financial?

Primerica (NYSE:PRI) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, valuation, media sentiment, earnings, analyst recommendations, risk, institutional ownership and dividends.

90.9% of Primerica shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 0.6% of Primerica shares are held by insiders. Comparatively, 1.6% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Primerica had 5 more articles in the media than Brighthouse Financial. MarketBeat recorded 7 mentions for Primerica and 2 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 0.93 beat Primerica's score of 0.79 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primerica
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
0 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Primerica presently has a consensus price target of $297.80, suggesting a potential upside of 5.50%. Brighthouse Financial has a consensus price target of $60.86, suggesting a potential downside of 3.98%. Given Primerica's stronger consensus rating and higher possible upside, equities research analysts clearly believe Primerica is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Brighthouse Financial
3 Sell rating(s)
8 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.73

Primerica has a net margin of 22.99% compared to Brighthouse Financial's net margin of -1.10%. Primerica's return on equity of 32.32% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Primerica22.99% 32.32% 5.21%
Brighthouse Financial -1.10%16.88%0.43%

Primerica has a beta of 0.88, meaning that its share price is 12% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.86, meaning that its share price is 14% less volatile than the broader market.

Primerica has higher earnings, but lower revenue than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primerica$3.29B2.67$751.23M$23.8511.84
Brighthouse Financial$6.77B0.54$433M-$2.98N/A

Summary

Primerica beats Brighthouse Financial on 13 of the 16 factors compared between the two stocks.

How does Primerica compare to Principal Financial Group?

Principal Financial Group (NASDAQ:PFG) and Primerica (NYSE:PRI) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, earnings, profitability, risk and institutional ownership.

Principal Financial Group presently has a consensus price target of $98.10, suggesting a potential downside of 11.76%. Primerica has a consensus price target of $297.80, suggesting a potential upside of 5.50%. Given Primerica's stronger consensus rating and higher probable upside, analysts clearly believe Primerica is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
1 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.18
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38

In the previous week, Primerica had 3 more articles in the media than Principal Financial Group. MarketBeat recorded 7 mentions for Primerica and 4 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.50 beat Primerica's score of 0.79 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primerica
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 3.0%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. Principal Financial Group pays out 46.9% of its earnings in the form of a dividend. Primerica pays out 20.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years and Primerica has raised its dividend for 2 consecutive years.

75.1% of Principal Financial Group shares are owned by institutional investors. Comparatively, 90.9% of Primerica shares are owned by institutional investors. 1.1% of Principal Financial Group shares are owned by company insiders. Comparatively, 0.6% of Primerica shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Primerica has a net margin of 22.99% compared to Principal Financial Group's net margin of 10.10%. Primerica's return on equity of 32.32% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group10.10% 16.25% 0.57%
Primerica 22.99%32.32%5.21%

Principal Financial Group has a beta of 0.88, meaning that its share price is 12% less volatile than the broader market. Comparatively, Primerica has a beta of 0.88, meaning that its share price is 12% less volatile than the broader market.

Principal Financial Group has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.54$1.19B$6.9915.90
Primerica$3.29B2.67$751.23M$23.8511.84

Summary

Primerica beats Principal Financial Group on 10 of the 16 factors compared between the two stocks.

How does Primerica compare to Ameriprise Financial?

Primerica (NYSE:PRI) and Ameriprise Financial (NYSE:AMP) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, valuation, media sentiment, dividends, analyst recommendations and risk.

Primerica has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market. Comparatively, Ameriprise Financial has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market.

Ameriprise Financial has higher revenue and earnings than Primerica. Ameriprise Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primerica$3.29B2.67$751.23M$23.8511.84
Ameriprise Financial$18.48B2.29$3.56B$40.2111.71

90.9% of Primerica shares are held by institutional investors. Comparatively, 84.0% of Ameriprise Financial shares are held by institutional investors. 0.6% of Primerica shares are held by company insiders. Comparatively, 0.6% of Ameriprise Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Primerica has a net margin of 22.99% compared to Ameriprise Financial's net margin of 20.57%. Ameriprise Financial's return on equity of 62.88% beat Primerica's return on equity.

Company Net Margins Return on Equity Return on Assets
Primerica22.99% 32.32% 5.21%
Ameriprise Financial 20.57%62.88%2.12%

Primerica currently has a consensus target price of $297.80, indicating a potential upside of 5.50%. Ameriprise Financial has a consensus target price of $543.22, indicating a potential upside of 15.38%. Given Ameriprise Financial's higher probable upside, analysts clearly believe Ameriprise Financial is more favorable than Primerica.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Ameriprise Financial
1 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.36

In the previous week, Ameriprise Financial had 12 more articles in the media than Primerica. MarketBeat recorded 19 mentions for Ameriprise Financial and 7 mentions for Primerica. Ameriprise Financial's average media sentiment score of 1.13 beat Primerica's score of 0.79 indicating that Ameriprise Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primerica
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ameriprise Financial
14 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.4%. Primerica pays out 20.1% of its earnings in the form of a dividend. Ameriprise Financial pays out 16.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has increased its dividend for 2 consecutive years and Ameriprise Financial has increased its dividend for 21 consecutive years.

Summary

Ameriprise Financial beats Primerica on 11 of the 19 factors compared between the two stocks.

How does Primerica compare to CNO Financial Group?

Primerica (NYSE:PRI) and CNO Financial Group (NYSE:CNO) are both mid-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, profitability, media sentiment, valuation and institutional ownership.

Primerica presently has a consensus target price of $297.80, suggesting a potential upside of 5.50%. CNO Financial Group has a consensus target price of $48.75, suggesting a potential downside of 4.36%. Given Primerica's higher probable upside, research analysts clearly believe Primerica is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
CNO Financial Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

In the previous week, Primerica had 4 more articles in the media than CNO Financial Group. MarketBeat recorded 7 mentions for Primerica and 3 mentions for CNO Financial Group. Primerica's average media sentiment score of 0.79 beat CNO Financial Group's score of -0.03 indicating that Primerica is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primerica
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CNO Financial Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Primerica has higher earnings, but lower revenue than CNO Financial Group. Primerica is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primerica$3.29B2.67$751.23M$23.8511.84
CNO Financial Group$4.49B1.06$229.30M$2.4920.47

Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Primerica pays out 20.1% of its earnings in the form of a dividend. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has increased its dividend for 2 consecutive years and CNO Financial Group has increased its dividend for 2 consecutive years. Primerica is clearly the better dividend stock, given its higher yield and lower payout ratio.

Primerica has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market.

Primerica has a net margin of 22.99% compared to CNO Financial Group's net margin of 5.44%. Primerica's return on equity of 32.32% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Primerica22.99% 32.32% 5.21%
CNO Financial Group 5.44%17.65%1.18%

90.9% of Primerica shares are owned by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are owned by institutional investors. 0.6% of Primerica shares are owned by insiders. Comparatively, 3.4% of CNO Financial Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Primerica beats CNO Financial Group on 12 of the 17 factors compared between the two stocks.

How does Primerica compare to Equitable?

Primerica (NYSE:PRI) and Equitable (NYSE:EQH) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, profitability, analyst recommendations, institutional ownership, media sentiment, dividends, valuation and earnings.

Primerica has higher earnings, but lower revenue than Equitable. Equitable is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primerica$3.29B2.67$751.23M$23.8511.84
Equitable$11.67B1.09-$1.38B-$2.84N/A

Primerica presently has a consensus target price of $297.80, indicating a potential upside of 5.50%. Equitable has a consensus target price of $58.64, indicating a potential upside of 29.46%. Given Equitable's stronger consensus rating and higher probable upside, analysts clearly believe Equitable is more favorable than Primerica.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Equitable
2 Sell rating(s)
0 Hold rating(s)
9 Buy rating(s)
2 Strong Buy rating(s)
2.85

In the previous week, Equitable had 3 more articles in the media than Primerica. MarketBeat recorded 10 mentions for Equitable and 7 mentions for Primerica. Equitable's average media sentiment score of 1.12 beat Primerica's score of 0.79 indicating that Equitable is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primerica
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Equitable
6 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.6%. Primerica pays out 20.1% of its earnings in the form of a dividend. Equitable pays out -42.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has raised its dividend for 2 consecutive years and Equitable has raised its dividend for 2 consecutive years. Equitable is clearly the better dividend stock, given its higher yield and lower payout ratio.

90.9% of Primerica shares are held by institutional investors. Comparatively, 92.7% of Equitable shares are held by institutional investors. 0.6% of Primerica shares are held by insiders. Comparatively, 1.1% of Equitable shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Primerica has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market. Comparatively, Equitable has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market.

Primerica has a net margin of 22.99% compared to Equitable's net margin of -7.26%. Equitable's return on equity of 232.29% beat Primerica's return on equity.

Company Net Margins Return on Equity Return on Assets
Primerica22.99% 32.32% 5.21%
Equitable -7.26%232.29%0.58%

Summary

Equitable beats Primerica on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRI vs. The Competition

MetricPrimericaINS IndustryFinance SectorNYSE Exchange
Market Cap$8.75B$16.00B$13.94B$23.37B
Dividend Yield1.71%3.62%5.75%4.07%
P/E Ratio11.849.0521.3628.48
Price / Sales2.671.37149.5620.94
Price / Cash8.229.1919.6624.42
Price / Book3.681.332.274.68
Net Income$751.23M$1.06B$1.14B$1.07B
7 Day Performance3.79%2.11%1.88%1.14%
1 Month Performance3.15%-1.24%3.35%3.19%
1 Year Performance8.40%14.04%12.98%22.70%

Primerica Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRI
Primerica
3.4853 of 5 stars
$282.27
+0.6%
$297.80
+5.5%
+8.8%$8.75B$3.29B11.842,833
BHF
Brighthouse Financial
1.6055 of 5 stars
$62.93
-0.2%
$60.86
-3.3%
+10.3%$3.62B$6.77BN/A1,400
PFG
Principal Financial Group
3.305 of 5 stars
$110.59
-0.5%
$98.10
-11.3%
+45.7%$24.00B$15.63B15.8211,600
AMP
Ameriprise Financial
4.8331 of 5 stars
$459.70
+0.1%
$543.22
+18.2%
-8.3%$41.27B$18.48B11.4313,600
CNO
CNO Financial Group
2.8889 of 5 stars
$50.32
-0.1%
$48.75
-3.1%
+36.7%$4.70B$4.49B20.213,300

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This page (NYSE:PRI) was last updated on 6/16/2026 by MarketBeat.com Staff.
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