Does the media favor BHF or PRI?

In the previous week, Primerica had 5 more articles in the media than Brighthouse Financial. MarketBeat recorded 11 mentions for Primerica and 6 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.43 beat Primerica's score of 1.26 indicating that Brighthouse Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 6 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Primerica 10 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor PFG or PRI?

In the previous week, Principal Financial Group had 4 more articles in the media than Primerica. MarketBeat recorded 15 mentions for Principal Financial Group and 11 mentions for Primerica. Primerica's average media sentiment score of 1.26 beat Principal Financial Group's score of 1.18 indicating that Primerica is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Principal Financial Group 11 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Primerica 10 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor AMP or PRI?

In the previous week, Ameriprise Financial had 3 more articles in the media than Primerica. MarketBeat recorded 14 mentions for Ameriprise Financial and 11 mentions for Primerica. Ameriprise Financial's average media sentiment score of 1.53 beat Primerica's score of 1.26 indicating that Ameriprise Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Ameriprise Financial 13 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Primerica 10 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media prefer CNO or PRI?

In the previous week, CNO Financial Group had 12 more articles in the media than Primerica. MarketBeat recorded 23 mentions for CNO Financial Group and 11 mentions for Primerica. Primerica's average media sentiment score of 1.26 beat CNO Financial Group's score of 0.71 indicating that Primerica is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment CNO Financial Group 14 Very Positive mention(s) 3 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Primerica 10 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate L or PRI?

Primerica has a consensus price target of $315.57, suggesting a potential upside of 6.75%. Given Primerica's higher probable upside, analysts plainly believe Primerica is more favorable than Loews. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Loews 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 1 Strong Buy rating(s) 4.00 Primerica 0 Sell rating(s) 6 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.33

Which has higher valuation & earnings, L or PRI?

Loews has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Loews, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Loews $18.45B 1.21 $1.67B $8.16 13.38 Primerica $3.29B 2.76 $751.23M $24.90 11.87

Is L or PRI more profitable?

Primerica has a net margin of 23.20% compared to Loews' net margin of 9.02%. Primerica's return on equity of 32.45% beat Loews' return on equity. Company Net Margins Return on Equity Return on Assets Loews 9.02% 8.60% 1.96% Primerica 23.20% 32.45% 5.35%

Does the media favor L or PRI?

In the previous week, Loews had 1 more articles in the media than Primerica. MarketBeat recorded 12 mentions for Loews and 11 mentions for Primerica. Loews' average media sentiment score of 1.59 beat Primerica's score of 1.26 indicating that Loews is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Loews 12 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Primerica 10 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Primerica (PRI) Competitors

$295.61 -2.22 (-0.75%)

As of 09/4/2026 03:58 PM Eastern

Compare

PRI vs. BHF, PFG, AMP, CNO, and L

Should you buy Primerica stock or one of its competitors? Primerica's main competitors and comparable companies include Brighthouse Financial (BHF), Principal Financial Group (PFG), Ameriprise Financial (AMP), CNO Financial Group (CNO), and Loews (L). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Primerica compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHF) and Primerica (NYSE:PRI) are both mid-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, dividends, profitability, earnings, analyst recommendations, institutional ownership, valuation and media sentiment.

81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 90.9% of Primerica shares are owned by institutional investors. 1.6% of Brighthouse Financial shares are owned by insiders. Comparatively, 0.6% of Primerica shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Primerica had 5 more articles in the media than Brighthouse Financial. MarketBeat recorded 11 mentions for Primerica and 6 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.43 beat Primerica's score of 1.26 indicating that Brighthouse Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brighthouse Financial	6 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Primerica	10 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Primerica has lower revenue, but higher earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$6.77B	0.46	$433M	$12.53	4.28
Primerica	$3.29B	2.76	$751.23M	$24.90	11.87

Brighthouse Financial presently has a consensus target price of $60.50, suggesting a potential upside of 12.92%. Primerica has a consensus target price of $315.57, suggesting a potential upside of 6.75%. Given Brighthouse Financial's higher probable upside, research analysts clearly believe Brighthouse Financial is more favorable than Primerica.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	1 Sell rating(s)	9 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.90
Primerica	0 Sell rating(s)	6 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33

Primerica has a net margin of 23.20% compared to Brighthouse Financial's net margin of 12.49%. Primerica's return on equity of 32.45% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	12.49%	17.24%	0.45%
Primerica	23.20%	32.45%	5.35%

Brighthouse Financial has a beta of 0.84, meaning that its stock price is 16% less volatile than the broader market. Comparatively, Primerica has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market.

Summary

Primerica beats Brighthouse Financial on 12 of the 16 factors compared between the two stocks.

How does Primerica compare to Principal Financial Group?

Principal Financial Group (NASDAQ:PFG) and Primerica (NYSE:PRI) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, dividends, risk, profitability, media sentiment, analyst recommendations and institutional ownership.

75.1% of Principal Financial Group shares are owned by institutional investors. Comparatively, 90.9% of Primerica shares are owned by institutional investors. 1.1% of Principal Financial Group shares are owned by company insiders. Comparatively, 0.6% of Primerica shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Primerica has a net margin of 23.20% compared to Principal Financial Group's net margin of 9.93%. Primerica's return on equity of 32.45% beat Principal Financial Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Principal Financial Group	9.93%	16.49%	0.58%
Primerica	23.20%	32.45%	5.35%

Principal Financial Group presently has a consensus price target of $106.67, indicating a potential downside of 8.58%. Primerica has a consensus price target of $315.57, indicating a potential upside of 6.75%. Given Primerica's stronger consensus rating and higher probable upside, analysts clearly believe Primerica is more favorable than Principal Financial Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Principal Financial Group	3 Sell rating(s)	7 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.00
Primerica	0 Sell rating(s)	6 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33

Principal Financial Group has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Principal Financial Group	$15.69B	1.59	$1.19B	$7.04	16.57
Primerica	$3.29B	2.76	$751.23M	$24.90	11.87

Principal Financial Group has a beta of 0.86, indicating that its share price is 14% less volatile than the broader market. Comparatively, Primerica has a beta of 0.86, indicating that its share price is 14% less volatile than the broader market.

Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 2.9%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.6%. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Primerica pays out 19.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years and Primerica has raised its dividend for 2 consecutive years.

In the previous week, Principal Financial Group had 4 more articles in the media than Primerica. MarketBeat recorded 15 mentions for Principal Financial Group and 11 mentions for Primerica. Primerica's average media sentiment score of 1.26 beat Principal Financial Group's score of 1.18 indicating that Primerica is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Principal Financial Group	11 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Primerica	10 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Primerica beats Principal Financial Group on 10 of the 16 factors compared between the two stocks.

How does Primerica compare to Ameriprise Financial?

Ameriprise Financial (NYSE:AMP) and Primerica (NYSE:PRI) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, dividends, risk, institutional ownership, valuation, analyst recommendations, earnings and media sentiment.

Ameriprise Financial has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market. Comparatively, Primerica has a beta of 0.86, suggesting that its share price is 14% less volatile than the broader market.

Ameriprise Financial has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Ameriprise Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ameriprise Financial	$18.48B	2.72	$3.56B	$41.46	13.50
Primerica	$3.29B	2.76	$751.23M	$24.90	11.87

84.0% of Ameriprise Financial shares are owned by institutional investors. Comparatively, 90.9% of Primerica shares are owned by institutional investors. 0.6% of Ameriprise Financial shares are owned by company insiders. Comparatively, 0.6% of Primerica shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

In the previous week, Ameriprise Financial had 3 more articles in the media than Primerica. MarketBeat recorded 14 mentions for Ameriprise Financial and 11 mentions for Primerica. Ameriprise Financial's average media sentiment score of 1.53 beat Primerica's score of 1.26 indicating that Ameriprise Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Ameriprise Financial	13 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Primerica	10 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Ameriprise Financial presently has a consensus price target of $555.33, suggesting a potential downside of 0.81%. Primerica has a consensus price target of $315.57, suggesting a potential upside of 6.75%. Given Primerica's higher possible upside, analysts clearly believe Primerica is more favorable than Ameriprise Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ameriprise Financial	1 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	2 Strong Buy rating(s)	2.64
Primerica	0 Sell rating(s)	6 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33

Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.2%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.6%. Ameriprise Financial pays out 16.4% of its earnings in the form of a dividend. Primerica pays out 19.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Ameriprise Financial has increased its dividend for 21 consecutive years and Primerica has increased its dividend for 2 consecutive years.

Primerica has a net margin of 23.20% compared to Ameriprise Financial's net margin of 20.24%. Ameriprise Financial's return on equity of 64.19% beat Primerica's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ameriprise Financial	20.24%	64.19%	2.15%
Primerica	23.20%	32.45%	5.35%

Summary

Ameriprise Financial beats Primerica on 13 of the 20 factors compared between the two stocks.

How does Primerica compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Primerica (NYSE:PRI) are both mid-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, media sentiment, dividends, profitability, earnings, analyst recommendations, valuation and institutional ownership.

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.6%. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Primerica pays out 19.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Primerica has raised its dividend for 2 consecutive years. Primerica is clearly the better dividend stock, given its higher yield and lower payout ratio.

Primerica has a net margin of 23.20% compared to CNO Financial Group's net margin of 6.02%. Primerica's return on equity of 32.45% beat CNO Financial Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
CNO Financial Group	6.02%	18.76%	1.24%
Primerica	23.20%	32.45%	5.35%

95.4% of CNO Financial Group shares are owned by institutional investors. Comparatively, 90.9% of Primerica shares are owned by institutional investors. 3.4% of CNO Financial Group shares are owned by insiders. Comparatively, 0.6% of Primerica shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Primerica has lower revenue, but higher earnings than CNO Financial Group. Primerica is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CNO Financial Group	$4.49B	1.17	$229.30M	$2.91	19.47
Primerica	$3.29B	2.76	$751.23M	$24.90	11.87

In the previous week, CNO Financial Group had 12 more articles in the media than Primerica. MarketBeat recorded 23 mentions for CNO Financial Group and 11 mentions for Primerica. Primerica's average media sentiment score of 1.26 beat CNO Financial Group's score of 0.71 indicating that Primerica is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
CNO Financial Group	14 Very Positive mention(s)	3 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Primerica	10 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

CNO Financial Group currently has a consensus target price of $56.00, indicating a potential downside of 1.18%. Primerica has a consensus target price of $315.57, indicating a potential upside of 6.75%. Given Primerica's higher probable upside, analysts clearly believe Primerica is more favorable than CNO Financial Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CNO Financial Group	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40
Primerica	0 Sell rating(s)	6 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33

CNO Financial Group has a beta of 0.8, indicating that its share price is 20% less volatile than the broader market. Comparatively, Primerica has a beta of 0.86, indicating that its share price is 14% less volatile than the broader market.

Summary

Primerica beats CNO Financial Group on 12 of the 18 factors compared between the two stocks.

How does Primerica compare to Loews?

Loews (NYSE:L) and Primerica (NYSE:PRI) are both finance companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, valuation, profitability, media sentiment, dividends, earnings, institutional ownership and risk.

Loews has a beta of 0.51, indicating that its share price is 49% less volatile than the broader market. Comparatively, Primerica has a beta of 0.86, indicating that its share price is 14% less volatile than the broader market.

Primerica has a net margin of 23.20% compared to Loews' net margin of 9.02%. Primerica's return on equity of 32.45% beat Loews' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Loews	9.02%	8.60%	1.96%
Primerica	23.20%	32.45%	5.35%

58.3% of Loews shares are owned by institutional investors. Comparatively, 90.9% of Primerica shares are owned by institutional investors. 19.0% of Loews shares are owned by insiders. Comparatively, 0.6% of Primerica shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Primerica has a consensus price target of $315.57, suggesting a potential upside of 6.75%. Given Primerica's higher probable upside, analysts plainly believe Primerica is more favorable than Loews.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Loews	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	4.00
Primerica	0 Sell rating(s)	6 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33

In the previous week, Loews had 1 more articles in the media than Primerica. MarketBeat recorded 12 mentions for Loews and 11 mentions for Primerica. Loews' average media sentiment score of 1.59 beat Primerica's score of 1.26 indicating that Loews is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Loews	12 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Primerica	10 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Loews has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Loews, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Loews	$18.45B	1.21	$1.67B	$8.16	13.38
Primerica	$3.29B	2.76	$751.23M	$24.90	11.87

Loews pays an annual dividend of $0.25 per share and has a dividend yield of 0.2%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.6%. Loews pays out 3.1% of its earnings in the form of a dividend. Primerica pays out 19.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has increased its dividend for 2 consecutive years. Primerica is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Primerica beats Loews on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

PRI vs. The Competition

Export

Metric	Primerica	Insurance Industry	Finance Sector	NYSE Exchange
Market Cap	$9.10B	$19.62B	$14.30B	$23.65B
Dividend Yield	1.62%	3.19%	5.88%	3.73%
P/E Ratio	11.87	15.94	26.19	29.34
Price / Sales	2.76	30.76	528.79	24.15
Price / Cash	8.65	12.65	39.96	33.54
Price / Book	3.61	2.09	2.13	7.61
Net Income	$751.23M	$1.80B	$1.32B	$1.07B
7 Day Performance	1.98%	0.56%	3.84%	-0.05%
1 Month Performance	-9.22%	1.42%	1.69%	0.08%
1 Year Performance	8.12%	12.65%	11.19%	12.82%

Primerica Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
PRI Primerica	3.8165 of 5 stars	$295.61 -0.7%	$315.57 +6.8%	+8.1%	$9.10B	$3.29B	11.87	2,833	Positive News
BHF Brighthouse Financial	3.6651 of 5 stars	$53.02 0.0%	$60.50 +14.1%	+23.6%	$3.05B	$6.77B	4.23	1,400	News Coverage Positive News
PFG Principal Financial Group	2.9438 of 5 stars	$110.16 -1.1%	$106.67 -3.2%	+45.9%	$23.85B	$15.63B	15.65	11,600	Positive News Analyst Forecast High Trading Volume
AMP Ameriprise Financial	4.6268 of 5 stars	$554.01 -0.9%	$555.33 +0.2%	+14.4%	$50.28B	$18.48B	13.36	13,600	Positive News Analyst Upgrade Gap Down
CNO CNO Financial Group	3.0307 of 5 stars	$54.84 -1.0%	$56.00 +2.1%	+42.6%	$5.12B	$4.49B	18.85	3,300	News Coverage Insider Trade High Trading Volume

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This page (NYSE:PRI) was last updated on 9/6/2026 by MarketBeat.com Staff.

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Primerica (PRI) Competitors

PRI vs. BHF, PFG, AMP, CNO, and L

How does Primerica compare to Brighthouse Financial?

Summary

How does Primerica compare to Principal Financial Group?

Summary

How does Primerica compare to Ameriprise Financial?

Summary

How does Primerica compare to CNO Financial Group?

Summary

How does Primerica compare to Loews?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRI vs. The Competition

Primerica Competitors List

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Primerica (PRI) Competitors

PRI vs. BHF, PFG, AMP, CNO, and L

How does Primerica compare to Brighthouse Financial?

Do institutionals and insiders hold more shares of BHF or PRI?

Does the media favor BHF or PRI?

Which has higher valuation and earnings, BHF or PRI?

Do analysts recommend BHF or PRI?

Is BHF or PRI more profitable?

Which has more risk & volatility, BHF or PRI?

Summary

How does Primerica compare to Principal Financial Group?

Do institutionals and insiders believe in PFG or PRI?

Is PFG or PRI more profitable?

Do analysts prefer PFG or PRI?

Which has better earnings and valuation, PFG or PRI?

Which has more risk and volatility, PFG or PRI?

Is PFG or PRI a better dividend stock?

Does the media favor PFG or PRI?

Summary

How does Primerica compare to Ameriprise Financial?

Which has more risk & volatility, AMP or PRI?

Which has stronger valuation and earnings, AMP or PRI?

Do insiders and institutionals hold more shares of AMP or PRI?

Does the media favor AMP or PRI?

Do analysts rate AMP or PRI?

Is AMP or PRI a better dividend stock?

Is AMP or PRI more profitable?

Summary

How does Primerica compare to CNO Financial Group?

Is CNO or PRI a better dividend stock?

Is CNO or PRI more profitable?

Do insiders & institutionals believe in CNO or PRI?

Which has higher valuation and earnings, CNO or PRI?

Does the media prefer CNO or PRI?

Do analysts prefer CNO or PRI?

Which has more volatility and risk, CNO or PRI?

Summary

How does Primerica compare to Loews?

Which has more risk and volatility, L or PRI?

Is L or PRI more profitable?

Do insiders and institutionals have more ownership in L or PRI?

Do analysts rate L or PRI?

Does the media favor L or PRI?

Which has higher valuation & earnings, L or PRI?

Is L or PRI a better dividend stock?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRI vs. The Competition

Primerica Competitors List

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