Primerica (PRI) Competitors $274.24 -3.83 (-1.38%) Closing price 07/2/2025 03:59 PM EasternExtended Trading$274.68 +0.44 (+0.16%) As of 04:05 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PRI vs. BHF, AMP, CNO, L, MET, PFG, PRU, SLF, VOYA, and UNMShould you be buying Primerica stock or one of its competitors? The main competitors of Primerica include Brighthouse Financial (BHF), Ameriprise Financial (AMP), CNO Financial Group (CNO), Loews (L), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Sun Life Financial (SLF), Voya Financial (VOYA), and Unum Group (UNM). These companies are all part of the "finance" sector. Primerica vs. Its Competitors Brighthouse Financial Ameriprise Financial CNO Financial Group Loews MetLife Principal Financial Group Prudential Financial Sun Life Financial Voya Financial Unum Group Brighthouse Financial (NASDAQ:BHF) and Primerica (NYSE:PRI) are both mid-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, media sentiment, earnings, institutional ownership, risk, profitability and valuation. Do institutionals and insiders believe in BHF or PRI? 81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 90.9% of Primerica shares are owned by institutional investors. 1.4% of Brighthouse Financial shares are owned by company insiders. Comparatively, 0.6% of Primerica shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Which has more volatility & risk, BHF or PRI? Brighthouse Financial has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500. Comparatively, Primerica has a beta of 0.98, indicating that its share price is 2% less volatile than the S&P 500. Do analysts rate BHF or PRI? Brighthouse Financial presently has a consensus price target of $60.80, indicating a potential upside of 13.05%. Primerica has a consensus price target of $308.00, indicating a potential upside of 12.31%. Given Brighthouse Financial's higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than Primerica.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11Primerica 0 Sell rating(s) 5 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.29 Is BHF or PRI more profitable? Primerica has a net margin of 15.82% compared to Brighthouse Financial's net margin of 8.71%. Primerica's return on equity of 32.30% beat Brighthouse Financial's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial8.71% 25.60% 0.54% Primerica 15.82%32.30%4.74% Does the media refer more to BHF or PRI? In the previous week, Primerica had 1 more articles in the media than Brighthouse Financial. MarketBeat recorded 6 mentions for Primerica and 5 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.21 beat Primerica's score of 0.93 indicating that Brighthouse Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 3 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Primerica 4 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Which has preferable valuation and earnings, BHF or PRI? Primerica has lower revenue, but higher earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.65$388M$8.346.45Primerica$3.09B2.94$470.52M$14.8718.44 SummaryPrimerica beats Brighthouse Financial on 12 of the 17 factors compared between the two stocks. Get Primerica News Delivered to You Automatically Sign up to receive the latest news and ratings for PRI and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRI vs. The Competition Export to ExcelMetricPrimericaINS IndustryFinance SectorNYSE ExchangeMarket Cap$9.20B$14.38B$12.03B$20.53BDividend Yield1.50%3.63%5.58%3.77%P/E Ratio18.4413.9219.9527.85Price / Sales2.941.5225.5437.49Price / Cash7.418.5021.3421.91Price / Book4.051.402.264.55Net Income$470.52M$1.16B$1.00B$984.95M7 Day Performance3.14%0.20%1.75%2.31%1 Month Performance0.65%0.32%3.79%4.85%1 Year Performance16.21%11.51%540.42%13.81% Primerica Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRIPrimerica4.1857 of 5 stars$274.24-1.4%$308.00+12.3%+15.2%$9.20B$3.09B18.442,874BHFBrighthouse Financial4.3889 of 5 stars$53.77-1.2%$60.80+13.1%+22.6%$3.09B$6.69B6.451,400AMPAmeriprise Financial4.6177 of 5 stars$534.26+1.2%$519.00-2.9%+25.0%$50.87B$17.26B18.1513,500Positive NewsCNOCNO Financial Group4.1392 of 5 stars$38.57+0.3%$41.00+6.3%+34.5%$3.82B$4.45B13.493,500LLoews3.6309 of 5 stars$91.73+1.5%$112.00+22.1%+21.8%$19.24B$17.51B15.0613,000METMetLife4.9309 of 5 stars$80.39+0.0%$94.17+17.1%+14.4%$53.97B$70.99B13.0745,000Trending NewsPFGPrincipal Financial Group4.215 of 5 stars$79.43+0.3%$83.85+5.6%+1.6%$17.81B$15.77B11.8919,300Positive NewsPRUPrudential Financial4.9478 of 5 stars$107.43+0.3%$120.15+11.8%-8.3%$38.03B$68.05B17.0339,900Positive NewsSLFSun Life Financial4.9507 of 5 stars$66.40+0.7%$88.00+32.5%+32.0%$37.42B$28.32B16.9029,200VOYAVoya Financial4.9846 of 5 stars$71.01+0.5%$82.08+15.6%+2.1%$6.83B$8.05B13.4010,000UNMUnum Group4.925 of 5 stars$80.76+0.4%$88.29+9.3%+57.8%$14.08B$12.84B9.5111,063Analyst Forecast Related Companies and Tools Related Companies Brighthouse Financial Alternatives Ameriprise Financial Alternatives CNO Financial Group Alternatives Loews Alternatives MetLife Alternatives Principal Financial Group Alternatives Prudential Financial Alternatives Sun Life Financial Alternatives Voya Financial Alternatives Unum Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRI) was last updated on 7/3/2025 by MarketBeat.com Staff From Our PartnersTrump’s New Order Could Boost Social Security Benefits by 400%If you collect—or plan to collect—Social Security, you need to see this. A new initiative tied to President...InvestorPlace | SponsoredThe $15 Gold Fund That Pays Up to $1,152/MonthGold prices are breaking records. But while everyone else is fixated on headlines… They're missing somet...Investors Alley | SponsoredA grave, grave error.President Donald Trump made headlines last month with a staggering claim. He stated that since taking offic...Porter & Company | SponsoredBuffett’s $325 Billion Cash Problem — Solved by Gold?A bombshell announcement is just weeks away — and it could send shockwaves through the gold market. Most inves...Golden Portfolio | SponsoredThe $7 company helping Nvidia build the world’s first trillion-dollar robot …Michael Robinson has been at the forefront of the technology market for over 40 years. Spotting some profit...Weiss Ratings | SponsoredPost-Halving = Profit Season (Here’s How to Win It)It happens like clockwork. Every four years, the crypto market enters a new phase — and for those who know how...Crypto Swap Profits | SponsoredEveryone’s watching Nvidia right now. Here’s why I’m excited.So, unless you’ve been living under a rock, you probably saw the news… Nvidia just signed a $7 BILLION deal...Timothy Sykes | SponsoredThe $100 Trillion AI Story No One Is Telling YouJeff Brown recently traveled to a ghost town in the middle of an American desert… To investigate what could...Brownstone Research | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Primerica, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Primerica With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Free PRI Stock Alerts