Does the media favor PRI or BHF?

In the previous week, Brighthouse Financial had 4 more articles in the media than Primerica. MarketBeat recorded 7 mentions for Brighthouse Financial and 3 mentions for Primerica. Brighthouse Financial's average media sentiment score of 0.65 beat Primerica's score of 0.58 indicating that Brighthouse Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Primerica 1 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 1 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media prefer PRI or PFG?

In the previous week, Primerica and Primerica both had 3 articles in the media. Principal Financial Group's average media sentiment score of 1.45 beat Primerica's score of 0.58 indicating that Principal Financial Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Primerica 1 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Principal Financial Group 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor PRI or AMP?

In the previous week, Ameriprise Financial had 15 more articles in the media than Primerica. MarketBeat recorded 18 mentions for Ameriprise Financial and 3 mentions for Primerica. Ameriprise Financial's average media sentiment score of 0.93 beat Primerica's score of 0.58 indicating that Ameriprise Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Primerica 1 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Ameriprise Financial 11 Very Positive mention(s) 3 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media prefer CNO or PRI?

In the previous week, CNO Financial Group had 1 more articles in the media than Primerica. MarketBeat recorded 4 mentions for CNO Financial Group and 3 mentions for Primerica. Primerica's average media sentiment score of 0.58 beat CNO Financial Group's score of 0.45 indicating that Primerica is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment CNO Financial Group 1 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Primerica 1 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts recommend L or PRI?

Primerica has a consensus target price of $315.17, suggesting a potential upside of 14.31%. Given Primerica's higher possible upside, analysts plainly believe Primerica is more favorable than Loews. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Loews 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Primerica 0 Sell rating(s) 6 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.25

Which has preferable earnings & valuation, L or PRI?

Loews has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Loews, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Loews $18.45B 1.16 $1.67B $8.16 12.84 Primerica $3.29B 2.58 $751.23M $24.90 11.07

Is L or PRI more profitable?

Primerica has a net margin of 23.20% compared to Loews' net margin of 9.02%. Primerica's return on equity of 32.45% beat Loews' return on equity. Company Net Margins Return on Equity Return on Assets Loews 9.02% 8.60% 1.96% Primerica 23.20% 32.45% 5.35%

Does the media favor L or PRI?

In the previous week, Loews had 1 more articles in the media than Primerica. MarketBeat recorded 4 mentions for Loews and 3 mentions for Primerica. Primerica's average media sentiment score of 0.58 beat Loews' score of 0.32 indicating that Primerica is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Loews 3 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Primerica 1 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Primerica (PRI) Competitors

$275.71 +1.25 (+0.46%)

Closing price 09/25/2026 03:59 PM Eastern

Extended Trading

$275.60 -0.11 (-0.04%)

As of 09/25/2026 07:30 PM Eastern

Compare

PRI vs. BHF, PFG, AMP, CNO, and L

Should you buy Primerica stock or one of its competitors? Primerica's main competitors and comparable companies include Brighthouse Financial (BHF), Principal Financial Group (PFG), Ameriprise Financial (AMP), CNO Financial Group (CNO), and Loews (L). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Primerica compare to Brighthouse Financial?

Primerica (NYSE:PRI) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, profitability, media sentiment, dividends, valuation and earnings.

Primerica has a beta of 0.86, meaning that its share price is 14% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.84, meaning that its share price is 16% less volatile than the broader market.

In the previous week, Brighthouse Financial had 4 more articles in the media than Primerica. MarketBeat recorded 7 mentions for Brighthouse Financial and 3 mentions for Primerica. Brighthouse Financial's average media sentiment score of 0.65 beat Primerica's score of 0.58 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Primerica	1 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Brighthouse Financial	1 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Primerica presently has a consensus target price of $315.17, indicating a potential upside of 14.31%. Brighthouse Financial has a consensus target price of $60.50, indicating a potential upside of 13.64%. Given Primerica's stronger consensus rating and higher probable upside, research analysts plainly believe Primerica is more favorable than Brighthouse Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primerica	0 Sell rating(s)	6 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25
Brighthouse Financial	1 Sell rating(s)	9 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.90

Primerica has higher earnings, but lower revenue than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Primerica, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primerica	$3.29B	2.58	$751.23M	$24.90	11.07
Brighthouse Financial	$6.77B	0.45	$433M	$12.53	4.25

Primerica has a net margin of 23.20% compared to Brighthouse Financial's net margin of 12.49%. Primerica's return on equity of 32.45% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Primerica	23.20%	32.45%	5.35%
Brighthouse Financial	12.49%	17.24%	0.45%

90.9% of Primerica shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 0.6% of Primerica shares are owned by company insiders. Comparatively, 1.6% of Brighthouse Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Primerica beats Brighthouse Financial on 12 of the 16 factors compared between the two stocks.

How does Primerica compare to Principal Financial Group?

Primerica (NYSE:PRI) and Principal Financial Group (NASDAQ:PFG) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, valuation, earnings, media sentiment, analyst recommendations and risk.

Primerica has a beta of 0.86, meaning that its share price is 14% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.86, meaning that its share price is 14% less volatile than the broader market.

Principal Financial Group has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primerica	$3.29B	2.58	$751.23M	$24.90	11.07
Principal Financial Group	$15.63B	1.57	$1.19B	$7.04	16.30

Primerica has a net margin of 23.20% compared to Principal Financial Group's net margin of 9.93%. Primerica's return on equity of 32.45% beat Principal Financial Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Primerica	23.20%	32.45%	5.35%
Principal Financial Group	9.93%	16.49%	0.58%

90.9% of Primerica shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 0.6% of Primerica shares are held by insiders. Comparatively, 1.1% of Principal Financial Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 2.9%. Primerica pays out 19.3% of its earnings in the form of a dividend. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has increased its dividend for 2 consecutive years and Principal Financial Group has increased its dividend for 2 consecutive years.

Primerica presently has a consensus price target of $315.17, indicating a potential upside of 14.31%. Principal Financial Group has a consensus price target of $108.83, indicating a potential downside of 5.17%. Given Primerica's stronger consensus rating and higher possible upside, equities analysts plainly believe Primerica is more favorable than Principal Financial Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primerica	0 Sell rating(s)	6 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25
Principal Financial Group	3 Sell rating(s)	7 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Primerica and Primerica both had 3 articles in the media. Principal Financial Group's average media sentiment score of 1.45 beat Primerica's score of 0.58 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Primerica	1 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Principal Financial Group	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Primerica beats Principal Financial Group on 9 of the 16 factors compared between the two stocks.

How does Primerica compare to Ameriprise Financial?

Primerica (NYSE:PRI) and Ameriprise Financial (NYSE:AMP) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, earnings, risk, analyst recommendations, valuation and dividends.

Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.4%. Primerica pays out 19.3% of its earnings in the form of a dividend. Ameriprise Financial pays out 16.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has raised its dividend for 2 consecutive years and Ameriprise Financial has raised its dividend for 21 consecutive years.

Primerica has a beta of 0.86, meaning that its share price is 14% less volatile than the broader market. Comparatively, Ameriprise Financial has a beta of 1.14, meaning that its share price is 14% more volatile than the broader market.

90.9% of Primerica shares are owned by institutional investors. Comparatively, 84.0% of Ameriprise Financial shares are owned by institutional investors. 0.6% of Primerica shares are owned by insiders. Comparatively, 0.6% of Ameriprise Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Ameriprise Financial had 15 more articles in the media than Primerica. MarketBeat recorded 18 mentions for Ameriprise Financial and 3 mentions for Primerica. Ameriprise Financial's average media sentiment score of 0.93 beat Primerica's score of 0.58 indicating that Ameriprise Financial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Primerica	1 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Ameriprise Financial	11 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Ameriprise Financial has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Ameriprise Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Primerica	$3.29B	2.58	$751.23M	$24.90	11.07
Ameriprise Financial	$18.48B	2.40	$3.56B	$41.46	11.90

Primerica currently has a consensus target price of $315.17, indicating a potential upside of 14.31%. Ameriprise Financial has a consensus target price of $555.33, indicating a potential upside of 12.61%. Given Primerica's higher probable upside, equities research analysts clearly believe Primerica is more favorable than Ameriprise Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Primerica	0 Sell rating(s)	6 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25
Ameriprise Financial	1 Sell rating(s)	5 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.45

Primerica has a net margin of 23.20% compared to Ameriprise Financial's net margin of 20.24%. Ameriprise Financial's return on equity of 64.19% beat Primerica's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Primerica	23.20%	32.45%	5.35%
Ameriprise Financial	20.24%	64.19%	2.15%

Summary

Ameriprise Financial beats Primerica on 13 of the 20 factors compared between the two stocks.

How does Primerica compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Primerica (NYSE:PRI) are both mid-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, institutional ownership, valuation, profitability, risk, analyst recommendations, dividends and media sentiment.

CNO Financial Group currently has a consensus price target of $56.00, indicating a potential upside of 3.77%. Primerica has a consensus price target of $315.17, indicating a potential upside of 14.31%. Given Primerica's higher possible upside, analysts plainly believe Primerica is more favorable than CNO Financial Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CNO Financial Group	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40
Primerica	0 Sell rating(s)	6 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 90.9% of Primerica shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by insiders. Comparatively, 0.6% of Primerica shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Primerica has a net margin of 23.20% compared to CNO Financial Group's net margin of 6.02%. Primerica's return on equity of 32.45% beat CNO Financial Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
CNO Financial Group	6.02%	18.76%	1.24%
Primerica	23.20%	32.45%	5.35%

CNO Financial Group has a beta of 0.8, indicating that its share price is 20% less volatile than the broader market. Comparatively, Primerica has a beta of 0.86, indicating that its share price is 14% less volatile than the broader market.

Primerica has lower revenue, but higher earnings than CNO Financial Group. Primerica is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CNO Financial Group	$4.49B	1.11	$229.30M	$2.91	18.54
Primerica	$3.29B	2.58	$751.23M	$24.90	11.07

In the previous week, CNO Financial Group had 1 more articles in the media than Primerica. MarketBeat recorded 4 mentions for CNO Financial Group and 3 mentions for Primerica. Primerica's average media sentiment score of 0.58 beat CNO Financial Group's score of 0.45 indicating that Primerica is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
CNO Financial Group	1 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Primerica	1 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Primerica pays out 19.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Primerica has raised its dividend for 2 consecutive years. Primerica is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Primerica beats CNO Financial Group on 11 of the 17 factors compared between the two stocks.

How does Primerica compare to Loews?

Loews (NYSE:L) and Primerica (NYSE:PRI) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, media sentiment, analyst recommendations, dividends, risk, institutional ownership and valuation.

58.3% of Loews shares are owned by institutional investors. Comparatively, 90.9% of Primerica shares are owned by institutional investors. 19.0% of Loews shares are owned by company insiders. Comparatively, 0.6% of Primerica shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Primerica has a net margin of 23.20% compared to Loews' net margin of 9.02%. Primerica's return on equity of 32.45% beat Loews' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Loews	9.02%	8.60%	1.96%
Primerica	23.20%	32.45%	5.35%

Loews pays an annual dividend of $0.25 per share and has a dividend yield of 0.2%. Primerica pays an annual dividend of $4.80 per share and has a dividend yield of 1.7%. Loews pays out 3.1% of its earnings in the form of a dividend. Primerica pays out 19.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Primerica has raised its dividend for 2 consecutive years. Primerica is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Primerica has a consensus target price of $315.17, suggesting a potential upside of 14.31%. Given Primerica's higher possible upside, analysts plainly believe Primerica is more favorable than Loews.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Loews	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Primerica	0 Sell rating(s)	6 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25

Loews has higher revenue and earnings than Primerica. Primerica is trading at a lower price-to-earnings ratio than Loews, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Loews	$18.45B	1.16	$1.67B	$8.16	12.84
Primerica	$3.29B	2.58	$751.23M	$24.90	11.07

In the previous week, Loews had 1 more articles in the media than Primerica. MarketBeat recorded 4 mentions for Loews and 3 mentions for Primerica. Primerica's average media sentiment score of 0.58 beat Loews' score of 0.32 indicating that Primerica is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Loews	3 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Primerica	1 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Loews has a beta of 0.51, indicating that its stock price is 49% less volatile than the broader market. Comparatively, Primerica has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market.

Summary

Primerica beats Loews on 12 of the 19 factors compared between the two stocks.

Get Primerica News Delivered to You Automatically

Subscribe Now

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

PRI vs. The Competition

Export

Metric	Primerica	Insurance Industry	Finance Sector	NYSE Exchange
Market Cap	$8.45B	$18.63B	$13.61B	$22.90B
Dividend Yield	1.75%	3.26%	6.00%	3.68%
P/E Ratio	11.07	16.06	24.95	27.97
Price / Sales	2.58	30.10	511.62	20.54
Price / Cash	8.03	11.71	50.32	41.86
Price / Book	3.60	2.00	2.71	4.66
Net Income	$751.23M	$1.80B	$1.32B	$1.07B
7 Day Performance	-5.01%	-1.86%	-0.53%	-1.11%
1 Month Performance	-8.40%	-3.58%	-1.85%	-5.14%
1 Year Performance	-0.58%	7.40%	8.98%	7.69%

Primerica Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
PRI Primerica	3.5444 of 5 stars	$275.71 +0.5%	$315.17 +14.3%	+0.5%	$8.45B	$3.29B	11.07	2,833
BHF Brighthouse Financial	3.0841 of 5 stars	$49.84 -0.2%	$60.50 +21.4%	-3.1%	$2.87B	$6.77B	3.98	1,400	Options Volume
PFG Principal Financial Group	3.9946 of 5 stars	$116.47 -1.0%	$108.83 -6.6%	+40.8%	$25.19B	$15.63B	16.54	11,600
AMP Ameriprise Financial	4.9413 of 5 stars	$535.61 -1.6%	$555.33 +3.7%	+0.2%	$48.93B	$18.48B	12.92	13,600
CNO CNO Financial Group	2.9956 of 5 stars	$54.40 -1.5%	$56.00 +2.9%	+37.2%	$5.11B	$4.49B	18.69	3,300

Related Companies and Tools

Related Companies

Top 10 Stock Comparisons

This page (NYSE:PRI) was last updated on 9/26/2026 by MarketBeat.com Staff.

From Our Partners

Unlock superior investment research and tools.

Get MarketBeat All Access

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Primerica (PRI) Competitors

PRI vs. BHF, PFG, AMP, CNO, and L

How does Primerica compare to Brighthouse Financial?

Summary

How does Primerica compare to Principal Financial Group?

Summary

How does Primerica compare to Ameriprise Financial?

Summary

How does Primerica compare to CNO Financial Group?

Summary

How does Primerica compare to Loews?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRI vs. The Competition

Primerica Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

Primerica (PRI) Competitors

PRI vs. BHF, PFG, AMP, CNO, and L

How does Primerica compare to Brighthouse Financial?

Which has more risk and volatility, PRI or BHF?

Does the media favor PRI or BHF?

Do analysts recommend PRI or BHF?

Which has better earnings & valuation, PRI or BHF?

Is PRI or BHF more profitable?

Do institutionals & insiders believe in PRI or BHF?

Summary

How does Primerica compare to Principal Financial Group?

Which has more volatility & risk, PRI or PFG?

Which has higher valuation & earnings, PRI or PFG?

Is PRI or PFG more profitable?

Do institutionals and insiders believe in PRI or PFG?

Is PRI or PFG a better dividend stock?

Do analysts prefer PRI or PFG?

Does the media prefer PRI or PFG?

Summary

How does Primerica compare to Ameriprise Financial?

Is PRI or AMP a better dividend stock?

Which has more volatility & risk, PRI or AMP?

Do insiders and institutionals hold more shares of PRI or AMP?

Does the media favor PRI or AMP?

Which has higher earnings & valuation, PRI or AMP?

Do analysts prefer PRI or AMP?

Is PRI or AMP more profitable?

Summary

How does Primerica compare to CNO Financial Group?

Do analysts recommend CNO or PRI?

Do institutionals & insiders hold more shares of CNO or PRI?

Is CNO or PRI more profitable?

Which has more volatility and risk, CNO or PRI?

Which has higher earnings and valuation, CNO or PRI?

Does the media prefer CNO or PRI?

Is CNO or PRI a better dividend stock?

Summary

How does Primerica compare to Loews?

Do insiders and institutionals hold more shares of L or PRI?

Is L or PRI more profitable?

Is L or PRI a better dividend stock?

Do analysts recommend L or PRI?

Which has preferable earnings & valuation, L or PRI?

Does the media favor L or PRI?

Which has more risk and volatility, L or PRI?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

PRI vs. The Competition

Primerica Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools