Sun Life Financial (SLF) Competitors $64.94 +0.32 (+0.49%) Closing price 07/3/2025 03:58 PM EasternExtended Trading$65.46 +0.52 (+0.79%) As of 07/3/2025 04:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SLF vs. BHF, AMP, BMO, BNS, CM, MET, MFC, PRU, RY, and VOYAShould you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Brighthouse Financial (BHF), Ameriprise Financial (AMP), Bank Of Montreal (BMO), Bank of Nova Scotia (BNS), Canadian Imperial Bank of Commerce (CM), MetLife (MET), Manulife Financial (MFC), Prudential Financial (PRU), Royal Bank Of Canada (RY), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Sun Life Financial vs. Its Competitors Brighthouse Financial Ameriprise Financial Bank Of Montreal Bank of Nova Scotia Canadian Imperial Bank of Commerce MetLife Manulife Financial Prudential Financial Royal Bank Of Canada Voya Financial Sun Life Financial (NYSE:SLF) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, institutional ownership, valuation, media sentiment, analyst recommendations, risk, profitability and earnings. Does the media refer more to SLF or BHF? In the previous week, Brighthouse Financial had 4 more articles in the media than Sun Life Financial. MarketBeat recorded 7 mentions for Brighthouse Financial and 3 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 0.53 beat Brighthouse Financial's score of 0.47 indicating that Sun Life Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sun Life Financial 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Which has higher earnings and valuation, SLF or BHF? Sun Life Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSun Life Financial$28.32B1.29$2.31B$3.9316.52Brighthouse Financial$6.69B0.45$388M$8.346.30 Do analysts rate SLF or BHF? Sun Life Financial currently has a consensus target price of $88.00, indicating a potential upside of 35.51%. Brighthouse Financial has a consensus target price of $60.30, indicating a potential upside of 14.83%. Given Sun Life Financial's stronger consensus rating and higher possible upside, analysts plainly believe Sun Life Financial is more favorable than Brighthouse Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sun Life Financial 0 Sell rating(s) 1 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.80Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11 Which has more risk & volatility, SLF or BHF? Sun Life Financial has a beta of 0.91, indicating that its stock price is 9% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500. Is SLF or BHF more profitable? Brighthouse Financial has a net margin of 8.71% compared to Sun Life Financial's net margin of 7.47%. Brighthouse Financial's return on equity of 25.60% beat Sun Life Financial's return on equity.Company Net Margins Return on Equity Return on Assets Sun Life Financial7.47% 17.33% 1.12% Brighthouse Financial 8.71%25.60%0.54% Do institutionals & insiders believe in SLF or BHF? 52.3% of Sun Life Financial shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 1.4% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. SummarySun Life Financial beats Brighthouse Financial on 10 of the 17 factors compared between the two stocks. Get Sun Life Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for SLF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SLF vs. The Competition Export to ExcelMetricSun Life FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$36.86B$14.42B$12.20B$20.68BDividend Yield3.90%3.64%5.53%3.71%P/E Ratio16.5214.0020.0528.10Price / Sales1.291.5226.1036.78Price / Cash14.308.4821.7022.53Price / Book2.341.412.284.58Net Income$2.31B$1.16B$1.00B$985.54M7 Day Performance-1.45%0.96%2.25%2.79%1 Month Performance-0.45%0.95%3.69%4.37%1 Year Performance32.58%13.07%541.99%15.08% Sun Life Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SLFSun Life Financial4.9601 of 5 stars$64.94+0.5%$88.00+35.5%+32.6%$36.86B$28.32B16.5231,768BHFBrighthouse Financial4.7103 of 5 stars$53.77-1.2%$60.80+13.1%+22.2%$3.13B$4.72B6.451,400News CoverageAnalyst ForecastAMPAmeriprise Financial4.6039 of 5 stars$534.26+1.2%$519.00-2.9%+25.6%$50.28B$17.26B18.1513,600News CoveragePositive NewsAnalyst ForecastBMOBank Of Montreal4.7358 of 5 stars$110.62+1.4%$129.50+17.1%+35.6%$78.59B$58.27B14.3553,597BNSBank of Nova Scotia4.3298 of 5 stars$55.31+0.9%$81.00+46.4%+22.0%$68.31B$55.90B16.2288,488Positive NewsCMCanadian Imperial Bank of Commerce4.9724 of 5 stars$70.87+1.7%$109.00+53.8%+49.3%$65.51B$47.09B12.4648,552METMetLife4.9278 of 5 stars$80.39+0.0%$94.17+17.1%+14.4%$53.95B$70.99B13.0745,000Trending NewsMFCManulife Financial4.9654 of 5 stars$31.96-0.1%$48.50+51.8%+18.7%$54.64B$38.90B16.7337,000PRUPrudential Financial4.8702 of 5 stars$107.43+0.3%$120.15+11.8%-6.2%$37.92B$68.05B17.0338,196Analyst DowngradeRYRoyal Bank Of Canada4.8195 of 5 stars$131.66+1.5%$193.00+46.6%+21.5%$182.97B$98.71B14.6394,838Trending NewsVOYAVoya Financial4.9846 of 5 stars$71.01+0.5%$82.08+15.6%+4.2%$6.80B$8.05B13.4010,000 Related Companies and Tools Related Companies Brighthouse Financial Alternatives Ameriprise Financial Alternatives Bank Of Montreal Alternatives Bank of Nova Scotia Alternatives Canadian Imperial Bank of Commerce Alternatives MetLife Alternatives Manulife Financial Alternatives Prudential Financial Alternatives Royal Bank Of Canada Alternatives Voya Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SLF) was last updated on 7/6/2025 by MarketBeat.com Staff From Our PartnersThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredWhite House to reset Social Security?Elon Musk's parting DOGE gift looks set to shock America... 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