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Sun Life Financial (SLF) Competitors

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$78.82 +0.21 (+0.27%)
As of 08/28/2026 03:58 PM Eastern

SLF vs. BHF, BMO, MFC, RY, and VOYA

Should you buy Sun Life Financial stock or one of its competitors? Sun Life Financial's main competitors and comparable companies include Brighthouse Financial (BHF), Bank Of Montreal (BMO), Manulife Financial (MFC), Royal Bank Of Canada (RY), and Voya Financial (VOYA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Sun Life Financial compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHF) and Sun Life Financial (NYSE:SLF) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their dividends, institutional ownership, profitability, media sentiment, analyst recommendations, earnings, valuation and risk.

In the previous week, Sun Life Financial had 2 more articles in the media than Brighthouse Financial. MarketBeat recorded 20 mentions for Sun Life Financial and 18 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.68 beat Sun Life Financial's score of 1.47 indicating that Brighthouse Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brighthouse Financial
16 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Sun Life Financial
17 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Brighthouse Financial has a net margin of 12.49% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.96% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse Financial12.49% 17.24% 0.45%
Sun Life Financial 7.66%17.96%1.08%

Brighthouse Financial has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market.

Sun Life Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.35B0.48$433M$12.534.23
Sun Life Financial$29.99B1.46$2.68B$4.2818.42

81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are owned by institutional investors. 1.6% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Brighthouse Financial currently has a consensus price target of $60.50, suggesting a potential upside of 14.06%. Sun Life Financial has a consensus price target of $96.33, suggesting a potential upside of 22.22%. Given Sun Life Financial's stronger consensus rating and higher possible upside, analysts clearly believe Sun Life Financial is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
1 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.90
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50

Summary

Sun Life Financial beats Brighthouse Financial on 12 of the 17 factors compared between the two stocks.

How does Sun Life Financial compare to Bank Of Montreal?

Bank Of Montreal (NYSE:BMO) and Sun Life Financial (NYSE:SLF) are both large-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, institutional ownership, earnings, media sentiment, valuation, risk and analyst recommendations.

Bank Of Montreal has a net margin of 11.72% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.96% beat Bank Of Montreal's return on equity.

Company Net Margins Return on Equity Return on Assets
Bank Of Montreal11.72% 13.60% 0.71%
Sun Life Financial 7.66%17.96%1.08%

Bank Of Montreal has a beta of 0.94, indicating that its share price is 6% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market.

In the previous week, Bank Of Montreal had 20 more articles in the media than Sun Life Financial. MarketBeat recorded 40 mentions for Bank Of Montreal and 20 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 1.47 beat Bank Of Montreal's score of 1.20 indicating that Sun Life Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bank Of Montreal
27 Very Positive mention(s)
2 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sun Life Financial
17 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

45.8% of Bank Of Montreal shares are held by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are held by institutional investors. 1.0% of Bank Of Montreal shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Bank Of Montreal has higher revenue and earnings than Sun Life Financial. Sun Life Financial is trading at a lower price-to-earnings ratio than Bank Of Montreal, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bank Of Montreal$38.50B3.12$6.22B$8.8619.42
Sun Life Financial$29.99B1.46$2.68B$4.2818.42

Bank Of Montreal currently has a consensus price target of $163.00, suggesting a potential downside of 5.27%. Sun Life Financial has a consensus price target of $96.33, suggesting a potential upside of 22.22%. Given Sun Life Financial's stronger consensus rating and higher possible upside, analysts clearly believe Sun Life Financial is more favorable than Bank Of Montreal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bank Of Montreal
1 Sell rating(s)
6 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.33
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50

Bank Of Montreal pays an annual dividend of $4.87 per share and has a dividend yield of 2.8%. Sun Life Financial pays an annual dividend of $2.74 per share and has a dividend yield of 3.5%. Bank Of Montreal pays out 55.0% of its earnings in the form of a dividend. Sun Life Financial pays out 64.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Bank Of Montreal has raised its dividend for 4 consecutive years and Sun Life Financial has raised its dividend for 11 consecutive years. Sun Life Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Bank Of Montreal beats Sun Life Financial on 10 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Manulife Financial?

Sun Life Financial (NYSE:SLF) and Manulife Financial (NYSE:MFC) are both large-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, media sentiment, earnings, dividends and institutional ownership.

Sun Life Financial pays an annual dividend of $2.74 per share and has a dividend yield of 3.5%. Manulife Financial pays an annual dividend of $1.38 per share and has a dividend yield of 3.2%. Sun Life Financial pays out 64.0% of its earnings in the form of a dividend. Manulife Financial pays out 51.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has raised its dividend for 11 consecutive years and Manulife Financial has raised its dividend for 12 consecutive years.

Sun Life Financial has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market. Comparatively, Manulife Financial has a beta of 0.84, meaning that its stock price is 16% less volatile than the broader market.

Manulife Financial has a net margin of 9.99% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.96% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.66% 17.96% 1.08%
Manulife Financial 9.99%16.68%0.75%

In the previous week, Manulife Financial had 5 more articles in the media than Sun Life Financial. MarketBeat recorded 25 mentions for Manulife Financial and 20 mentions for Sun Life Financial. Manulife Financial's average media sentiment score of 1.51 beat Sun Life Financial's score of 1.47 indicating that Manulife Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
17 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Manulife Financial
22 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Sun Life Financial presently has a consensus target price of $96.33, indicating a potential upside of 22.22%. Manulife Financial has a consensus target price of $59.00, indicating a potential upside of 37.79%. Given Manulife Financial's stronger consensus rating and higher possible upside, analysts plainly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50
Manulife Financial
1 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
3.00

52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 52.6% of Manulife Financial shares are held by institutional investors. 0.0% of Manulife Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Manulife Financial has higher revenue and earnings than Sun Life Financial. Manulife Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.46$2.68B$4.2818.42
Manulife Financial$57.48B1.24$4.14B$2.6815.98

Summary

Manulife Financial beats Sun Life Financial on 12 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Royal Bank Of Canada?

Sun Life Financial (NYSE:SLF) and Royal Bank Of Canada (NYSE:RY) are both large-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, institutional ownership, media sentiment, profitability and earnings.

In the previous week, Royal Bank Of Canada had 26 more articles in the media than Sun Life Financial. MarketBeat recorded 46 mentions for Royal Bank Of Canada and 20 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 1.47 beat Royal Bank Of Canada's score of 1.29 indicating that Sun Life Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
17 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Royal Bank Of Canada
32 Very Positive mention(s)
5 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Sun Life Financial has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market. Comparatively, Royal Bank Of Canada has a beta of 0.8, suggesting that its share price is 20% less volatile than the broader market.

Royal Bank Of Canada has higher revenue and earnings than Sun Life Financial. Royal Bank Of Canada is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.46$2.68B$4.2818.42
Royal Bank Of Canada$71.06B3.99$14.54B$11.4317.89

Sun Life Financial pays an annual dividend of $2.74 per share and has a dividend yield of 3.5%. Royal Bank Of Canada pays an annual dividend of $5.01 per share and has a dividend yield of 2.4%. Sun Life Financial pays out 64.0% of its earnings in the form of a dividend. Royal Bank Of Canada pays out 43.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has increased its dividend for 11 consecutive years and Royal Bank Of Canada has increased its dividend for 15 consecutive years.

Royal Bank Of Canada has a net margin of 16.17% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.96% beat Royal Bank Of Canada's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.66% 17.96% 1.08%
Royal Bank Of Canada 16.17%17.94%0.98%

52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 45.3% of Royal Bank Of Canada shares are held by institutional investors. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Sun Life Financial currently has a consensus price target of $96.33, indicating a potential upside of 22.22%. Royal Bank Of Canada has a consensus price target of $225.00, indicating a potential upside of 10.03%. Given Sun Life Financial's higher probable upside, equities analysts plainly believe Sun Life Financial is more favorable than Royal Bank Of Canada.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50
Royal Bank Of Canada
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.71

Summary

Royal Bank Of Canada beats Sun Life Financial on 10 of the 18 factors compared between the two stocks.

How does Sun Life Financial compare to Voya Financial?

Sun Life Financial (NYSE:SLF) and Voya Financial (NYSE:VOYA) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, profitability, valuation, earnings, risk and dividends.

In the previous week, Sun Life Financial had 9 more articles in the media than Voya Financial. MarketBeat recorded 20 mentions for Sun Life Financial and 11 mentions for Voya Financial. Sun Life Financial's average media sentiment score of 1.47 beat Voya Financial's score of 1.27 indicating that Sun Life Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
17 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Voya Financial
9 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sun Life Financial pays an annual dividend of $2.74 per share and has a dividend yield of 3.5%. Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 1.8%. Sun Life Financial pays out 64.0% of its earnings in the form of a dividend. Voya Financial pays out 31.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has raised its dividend for 11 consecutive years and Voya Financial has raised its dividend for 6 consecutive years. Sun Life Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Sun Life Financial currently has a consensus price target of $96.33, suggesting a potential upside of 22.22%. Voya Financial has a consensus price target of $103.85, suggesting a potential upside of 1.47%. Given Sun Life Financial's higher possible upside, equities analysts clearly believe Sun Life Financial is more favorable than Voya Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50
Voya Financial
1 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.69

Sun Life Financial has a beta of 0.88, indicating that its stock price is 12% less volatile than the broader market. Comparatively, Voya Financial has a beta of 0.89, indicating that its stock price is 11% less volatile than the broader market.

52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 96.1% of Voya Financial shares are held by institutional investors. 1.6% of Voya Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Sun Life Financial has a net margin of 7.66% compared to Voya Financial's net margin of 7.45%. Sun Life Financial's return on equity of 17.96% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.66% 17.96% 1.08%
Voya Financial 7.45%12.31%0.46%

Sun Life Financial has higher revenue and earnings than Voya Financial. Voya Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.46$2.68B$4.2818.42
Voya Financial$8.19B1.13$654M$5.9317.26

Summary

Sun Life Financial beats Voya Financial on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialInsurance IndustryFinance SectorNYSE Exchange
Market Cap$43.90B$19.47B$14.10B$24.18B
Dividend Yield3.47%3.23%5.89%3.71%
P/E Ratio18.4215.9826.7429.99
Price / Sales1.4630.79515.1422.59
Price / Cash14.2412.6738.3232.24
Price / Book2.482.092.197.67
Net Income$2.68B$1.80B$1.31B$1.07B
7 Day Performance-0.32%0.78%0.90%-0.32%
1 Month Performance-4.83%2.05%2.48%1.84%
1 Year Performance34.86%10.57%10.76%13.37%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
4.5815 of 5 stars
$78.82
+0.3%
$96.33
+22.2%
+34.9%$43.90B$29.99B18.4232,151
BHF
Brighthouse Financial
3.0888 of 5 stars
$53.77
-0.7%
$60.50
+12.5%
+12.2%$3.09B$6.77B4.291,400
BMO
Bank Of Montreal
4.2146 of 5 stars
$170.88
-0.7%
$163.00
-4.6%
+42.1%$119.13B$55.92B19.2953,234
MFC
Manulife Financial
4.9065 of 5 stars
$42.66
-1.1%
$59.00
+38.3%
+39.1%$70.90B$43.63B15.9237,000
RY
Royal Bank Of Canada
4.7607 of 5 stars
$204.09
-0.2%
$225.00
+10.2%
+40.6%$282.99B$98.11B18.3496,628

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This page (NYSE:SLF) was last updated on 8/30/2026 by MarketBeat.com Staff.
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