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Sun Life Financial (SLF) Competitors

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$82.18 +0.27 (+0.33%)
As of 10:05 AM Eastern
This is a fair market value price provided by Massive. Learn more.

SLF vs. BHF, BMO, BNS, MFC, and RY

Should you buy Sun Life Financial stock or one of its competitors? MarketBeat compares Sun Life Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sun Life Financial include Brighthouse Financial (BHF), Bank Of Montreal (BMO), Bank of Nova Scotia (BNS), Manulife Financial (MFC), and Royal Bank Of Canada (RY). These companies are all part of the "finance" sector.

How does Sun Life Financial compare to Brighthouse Financial?

Sun Life Financial (NYSE:SLF) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, profitability, earnings, dividends, institutional ownership, media sentiment, analyst recommendations and risk.

Sun Life Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.53$2.68B$4.2819.20
Brighthouse Financial$6.77B0.51$433M$12.534.82

Sun Life Financial has a beta of 0.88, meaning that its share price is 12% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.87, meaning that its share price is 13% less volatile than the broader market.

52.3% of Sun Life Financial shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 1.6% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Brighthouse Financial has a net margin of 12.49% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.99% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.66% 17.99% 1.10%
Brighthouse Financial 12.49%17.24%0.45%

Sun Life Financial presently has a consensus price target of $84.67, suggesting a potential upside of 3.02%. Brighthouse Financial has a consensus price target of $60.50, suggesting a potential upside of 0.27%. Given Sun Life Financial's stronger consensus rating and higher possible upside, analysts plainly believe Sun Life Financial is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50
Brighthouse Financial
2 Sell rating(s)
8 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

In the previous week, Sun Life Financial had 15 more articles in the media than Brighthouse Financial. MarketBeat recorded 19 mentions for Sun Life Financial and 4 mentions for Brighthouse Financial. Sun Life Financial's average media sentiment score of 1.07 beat Brighthouse Financial's score of -0.12 indicating that Sun Life Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
10 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Sun Life Financial beats Brighthouse Financial on 13 of the 17 factors compared between the two stocks.

How does Sun Life Financial compare to Bank Of Montreal?

Bank Of Montreal (NYSE:BMO) and Sun Life Financial (NYSE:SLF) are both large-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, dividends, profitability, analyst recommendations, valuation, earnings and institutional ownership.

Bank Of Montreal currently has a consensus price target of $163.00, indicating a potential downside of 10.51%. Sun Life Financial has a consensus price target of $84.67, indicating a potential upside of 3.02%. Given Sun Life Financial's stronger consensus rating and higher possible upside, analysts clearly believe Sun Life Financial is more favorable than Bank Of Montreal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bank Of Montreal
1 Sell rating(s)
7 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.31
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50

Bank Of Montreal has a net margin of 12.60% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.99% beat Bank Of Montreal's return on equity.

Company Net Margins Return on Equity Return on Assets
Bank Of Montreal12.60% 13.04% 0.70%
Sun Life Financial 7.66%17.99%1.10%

In the previous week, Sun Life Financial had 14 more articles in the media than Bank Of Montreal. MarketBeat recorded 19 mentions for Sun Life Financial and 5 mentions for Bank Of Montreal. Bank Of Montreal's average media sentiment score of 1.50 beat Sun Life Financial's score of 1.07 indicating that Bank Of Montreal is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bank Of Montreal
5 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sun Life Financial
10 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

45.8% of Bank Of Montreal shares are owned by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are owned by institutional investors. 1.0% of Bank Of Montreal shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Bank Of Montreal pays an annual dividend of $4.81 per share and has a dividend yield of 2.6%. Sun Life Financial pays an annual dividend of $2.83 per share and has a dividend yield of 3.4%. Bank Of Montreal pays out 51.1% of its earnings in the form of a dividend. Sun Life Financial pays out 66.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Bank Of Montreal has raised its dividend for 4 consecutive years and Sun Life Financial has raised its dividend for 11 consecutive years. Sun Life Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Bank Of Montreal has higher revenue and earnings than Sun Life Financial. Sun Life Financial is trading at a lower price-to-earnings ratio than Bank Of Montreal, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bank Of Montreal$55.92B2.28$6.22B$9.4219.34
Sun Life Financial$29.99B1.53$2.68B$4.2819.20

Bank Of Montreal has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market.

Summary

Bank Of Montreal beats Sun Life Financial on 10 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Bank of Nova Scotia?

Sun Life Financial (NYSE:SLF) and Bank of Nova Scotia (NYSE:BNS) are both large-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, valuation, earnings, profitability, media sentiment and analyst recommendations.

Sun Life Financial presently has a consensus target price of $84.67, indicating a potential upside of 3.02%. Bank of Nova Scotia has a consensus target price of $117.00, indicating a potential upside of 31.74%. Given Bank of Nova Scotia's stronger consensus rating and higher possible upside, analysts plainly believe Bank of Nova Scotia is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50
Bank of Nova Scotia
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.60

Sun Life Financial has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market. Comparatively, Bank of Nova Scotia has a beta of 1.11, meaning that its stock price is 11% more volatile than the broader market.

Sun Life Financial pays an annual dividend of $2.83 per share and has a dividend yield of 3.4%. Bank of Nova Scotia pays an annual dividend of $3.21 per share and has a dividend yield of 3.6%. Sun Life Financial pays out 66.1% of its earnings in the form of a dividend. Bank of Nova Scotia pays out 61.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has raised its dividend for 11 consecutive years and Bank of Nova Scotia has raised its dividend for 14 consecutive years. Bank of Nova Scotia is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 49.1% of Bank of Nova Scotia shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Bank of Nova Scotia has higher revenue and earnings than Sun Life Financial. Bank of Nova Scotia is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.53$2.68B$4.2819.20
Bank of Nova Scotia$52.70B2.06$5.56B$5.2416.95

Bank of Nova Scotia has a net margin of 13.38% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.99% beat Bank of Nova Scotia's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.66% 17.99% 1.10%
Bank of Nova Scotia 13.38%13.16%0.70%

In the previous week, Sun Life Financial had 16 more articles in the media than Bank of Nova Scotia. MarketBeat recorded 19 mentions for Sun Life Financial and 3 mentions for Bank of Nova Scotia. Bank of Nova Scotia's average media sentiment score of 1.24 beat Sun Life Financial's score of 1.07 indicating that Bank of Nova Scotia is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
10 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bank of Nova Scotia
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Bank of Nova Scotia beats Sun Life Financial on 12 of the 18 factors compared between the two stocks.

How does Sun Life Financial compare to Manulife Financial?

Sun Life Financial (NYSE:SLF) and Manulife Financial (NYSE:MFC) are both large-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, profitability, institutional ownership, analyst recommendations, earnings and valuation.

Sun Life Financial currently has a consensus target price of $84.67, suggesting a potential upside of 3.02%. Manulife Financial has a consensus target price of $59.00, suggesting a potential upside of 32.97%. Given Manulife Financial's stronger consensus rating and higher possible upside, analysts clearly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50
Manulife Financial
1 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
3.00

Sun Life Financial pays an annual dividend of $2.83 per share and has a dividend yield of 3.4%. Manulife Financial pays an annual dividend of $1.43 per share and has a dividend yield of 3.2%. Sun Life Financial pays out 66.1% of its earnings in the form of a dividend. Manulife Financial pays out 53.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has raised its dividend for 11 consecutive years and Manulife Financial has raised its dividend for 12 consecutive years.

52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 52.6% of Manulife Financial shares are held by institutional investors. 0.0% of Manulife Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Manulife Financial has a net margin of 9.99% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.99% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.66% 17.99% 1.10%
Manulife Financial 9.99%16.68%0.75%

In the previous week, Sun Life Financial had 3 more articles in the media than Manulife Financial. MarketBeat recorded 19 mentions for Sun Life Financial and 16 mentions for Manulife Financial. Manulife Financial's average media sentiment score of 1.16 beat Sun Life Financial's score of 1.07 indicating that Manulife Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
10 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Manulife Financial
8 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Manulife Financial has higher revenue and earnings than Sun Life Financial. Manulife Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.53$2.68B$4.2819.20
Manulife Financial$43.63B1.69$4.14B$2.6816.56

Sun Life Financial has a beta of 0.88, indicating that its stock price is 12% less volatile than the broader market. Comparatively, Manulife Financial has a beta of 0.84, indicating that its stock price is 16% less volatile than the broader market.

Summary

Manulife Financial beats Sun Life Financial on 12 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Royal Bank Of Canada?

Sun Life Financial (NYSE:SLF) and Royal Bank Of Canada (NYSE:RY) are both large-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, media sentiment, earnings, risk, dividends, valuation and analyst recommendations.

Sun Life Financial has a beta of 0.88, indicating that its share price is 12% less volatile than the broader market. Comparatively, Royal Bank Of Canada has a beta of 0.8, indicating that its share price is 20% less volatile than the broader market.

Royal Bank Of Canada has higher revenue and earnings than Sun Life Financial. Royal Bank Of Canada is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.53$2.68B$4.2819.20
Royal Bank Of Canada$98.11B2.99$14.54B$11.1319.04

Sun Life Financial pays an annual dividend of $2.83 per share and has a dividend yield of 3.4%. Royal Bank Of Canada pays an annual dividend of $4.96 per share and has a dividend yield of 2.3%. Sun Life Financial pays out 66.1% of its earnings in the form of a dividend. Royal Bank Of Canada pays out 44.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has raised its dividend for 11 consecutive years and Royal Bank Of Canada has raised its dividend for 15 consecutive years.

In the previous week, Sun Life Financial had 12 more articles in the media than Royal Bank Of Canada. MarketBeat recorded 19 mentions for Sun Life Financial and 7 mentions for Royal Bank Of Canada. Sun Life Financial's average media sentiment score of 1.07 beat Royal Bank Of Canada's score of 1.01 indicating that Sun Life Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
10 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Royal Bank Of Canada
4 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Royal Bank Of Canada has a net margin of 15.92% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.99% beat Royal Bank Of Canada's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.66% 17.99% 1.10%
Royal Bank Of Canada 15.92%17.68%0.97%

52.3% of Sun Life Financial shares are owned by institutional investors. Comparatively, 45.3% of Royal Bank Of Canada shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Sun Life Financial currently has a consensus price target of $84.67, indicating a potential upside of 3.02%. Royal Bank Of Canada has a consensus price target of $225.00, indicating a potential upside of 6.19%. Given Royal Bank Of Canada's stronger consensus rating and higher possible upside, analysts plainly believe Royal Bank Of Canada is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50
Royal Bank Of Canada
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.79

Summary

Royal Bank Of Canada beats Sun Life Financial on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialInsurance IndustryFinance SectorNYSE Exchange
Market Cap$45.67B$19.51B$14.07B$24.16B
Dividend Yield3.45%3.27%5.89%3.69%
P/E Ratio19.1515.8429.1729.13
Price / Sales1.5323.24501.8914.39
Price / Cash14.8112.7730.2219.37
Price / Book2.739.973.724.91
Net Income$2.68B$1.80B$1.31B$1.06B
7 Day Performance-0.39%0.17%0.39%1.35%
1 Month Performance2.84%1.48%0.85%2.32%
1 Year Performance45.07%12.20%12.69%20.14%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
4.4716 of 5 stars
$82.18
+0.3%
$84.67
+3.0%
+44.7%$45.67B$29.99B19.1532,151
BHF
Brighthouse Financial
1.5095 of 5 stars
$60.86
-2.1%
$60.50
-0.6%
+36.6%$3.50B$6.77B4.861,400
BMO
Bank Of Montreal
3.7517 of 5 stars
$180.70
-0.1%
$163.00
-9.8%
+61.0%$126.22B$55.92B19.1853,234
BNS
Bank of Nova Scotia
4.8312 of 5 stars
$88.22
-0.1%
$117.00
+32.6%
+58.9%$107.73B$52.70B16.8386,431
MFC
Manulife Financial
4.978 of 5 stars
$44.40
-0.4%
$51.50
+16.0%
+47.3%$73.79B$43.63B16.5737,000

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This page (NYSE:SLF) was last updated on 8/10/2026 by MarketBeat.com Staff.
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