Free Trial
Your $100 Credit Is Waiting! Get MarketBeat All Access Today
Lock In $149
Claim MarketBeat All Access Sale Promotion

Sun Life Financial (SLF) Competitors

Sun Life Financial logo
$71.57 -1.22 (-1.68%)
Closing price 05/19/2026 03:59 PM Eastern
Extended Trading
$71.58 +0.01 (+0.02%)
As of 05/19/2026 05:08 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

SLF vs. BHF, BMO, BNS, CM, and MFC

Should you buy Sun Life Financial stock or one of its competitors? MarketBeat compares Sun Life Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sun Life Financial include Brighthouse Financial (BHF), Bank Of Montreal (BMO), Bank of Nova Scotia (BNS), Canadian Imperial Bank of Commerce (CM), and Manulife Financial (MFC). These companies are all part of the "finance" sector.

How does Sun Life Financial compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHF) and Sun Life Financial (NYSE:SLF) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, valuation, dividends, media sentiment, profitability, analyst recommendations, institutional ownership and risk.

81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are held by institutional investors. 1.6% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Sun Life Financial has a net margin of 7.85% compared to Brighthouse Financial's net margin of -1.10%. Sun Life Financial's return on equity of 17.80% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse Financial-1.10% 16.88% 0.43%
Sun Life Financial 7.85%17.80%1.09%

Brighthouse Financial currently has a consensus target price of $60.86, suggesting a potential downside of 2.41%. Sun Life Financial has a consensus target price of $86.50, suggesting a potential upside of 20.87%. Given Sun Life Financial's stronger consensus rating and higher possible upside, analysts clearly believe Sun Life Financial is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
4 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.64
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58

Sun Life Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.77B0.53$433M-$2.98N/A
Sun Life Financial$29.99B1.45$2.68B$3.8818.45

Brighthouse Financial has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.91, suggesting that its share price is 9% less volatile than the broader market.

In the previous week, Sun Life Financial had 1 more articles in the media than Brighthouse Financial. MarketBeat recorded 3 mentions for Sun Life Financial and 2 mentions for Brighthouse Financial. Sun Life Financial's average media sentiment score of 0.46 beat Brighthouse Financial's score of 0.00 indicating that Sun Life Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brighthouse Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Sun Life Financial beats Brighthouse Financial on 15 of the 17 factors compared between the two stocks.

How does Sun Life Financial compare to Bank Of Montreal?

Sun Life Financial (NYSE:SLF) and Bank Of Montreal (NYSE:BMO) are both large-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, media sentiment, institutional ownership, profitability, analyst recommendations, valuation and dividends.

Sun Life Financial currently has a consensus price target of $86.50, indicating a potential upside of 20.87%. Bank Of Montreal has a consensus price target of $163.00, indicating a potential upside of 5.77%. Given Sun Life Financial's stronger consensus rating and higher probable upside, equities research analysts clearly believe Sun Life Financial is more favorable than Bank Of Montreal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58
Bank Of Montreal
1 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.33

52.3% of Sun Life Financial shares are owned by institutional investors. Comparatively, 45.8% of Bank Of Montreal shares are owned by institutional investors. 1.0% of Bank Of Montreal shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Bank Of Montreal has a net margin of 11.76% compared to Sun Life Financial's net margin of 7.85%. Sun Life Financial's return on equity of 17.80% beat Bank Of Montreal's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.85% 17.80% 1.09%
Bank Of Montreal 11.76%12.16%0.66%

Sun Life Financial has a beta of 0.91, suggesting that its share price is 9% less volatile than the broader market. Comparatively, Bank Of Montreal has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market.

Bank Of Montreal has higher revenue and earnings than Sun Life Financial. Bank Of Montreal is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.45$2.68B$3.8818.45
Bank Of Montreal$55.92B1.93$6.22B$8.6117.90

In the previous week, Bank Of Montreal had 1 more articles in the media than Sun Life Financial. MarketBeat recorded 4 mentions for Bank Of Montreal and 3 mentions for Sun Life Financial. Bank Of Montreal's average media sentiment score of 0.71 beat Sun Life Financial's score of 0.46 indicating that Bank Of Montreal is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Bank Of Montreal
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sun Life Financial pays an annual dividend of $2.70 per share and has a dividend yield of 3.8%. Bank Of Montreal pays an annual dividend of $4.80 per share and has a dividend yield of 3.1%. Sun Life Financial pays out 69.6% of its earnings in the form of a dividend. Bank Of Montreal pays out 55.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has increased its dividend for 11 consecutive years and Bank Of Montreal has increased its dividend for 4 consecutive years. Sun Life Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Bank Of Montreal beats Sun Life Financial on 10 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Bank of Nova Scotia?

Sun Life Financial (NYSE:SLF) and Bank of Nova Scotia (NYSE:BNS) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, media sentiment, earnings, profitability, valuation, dividends and risk.

52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 49.1% of Bank of Nova Scotia shares are held by institutional investors. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Bank of Nova Scotia has a net margin of 12.40% compared to Sun Life Financial's net margin of 7.85%. Sun Life Financial's return on equity of 17.80% beat Bank of Nova Scotia's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.85% 17.80% 1.09%
Bank of Nova Scotia 12.40%12.49%0.67%

Sun Life Financial pays an annual dividend of $2.70 per share and has a dividend yield of 3.8%. Bank of Nova Scotia pays an annual dividend of $3.16 per share and has a dividend yield of 4.1%. Sun Life Financial pays out 69.6% of its earnings in the form of a dividend. Bank of Nova Scotia pays out 65.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has raised its dividend for 11 consecutive years and Bank of Nova Scotia has raised its dividend for 14 consecutive years. Bank of Nova Scotia is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Sun Life Financial presently has a consensus target price of $86.50, indicating a potential upside of 20.87%. Bank of Nova Scotia has a consensus target price of $106.00, indicating a potential upside of 37.25%. Given Bank of Nova Scotia's higher possible upside, analysts clearly believe Bank of Nova Scotia is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58
Bank of Nova Scotia
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Bank of Nova Scotia has higher revenue and earnings than Sun Life Financial. Bank of Nova Scotia is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.45$2.68B$3.8818.45
Bank of Nova Scotia$52.70B1.80$5.56B$4.8116.06

In the previous week, Bank of Nova Scotia had 2 more articles in the media than Sun Life Financial. MarketBeat recorded 5 mentions for Bank of Nova Scotia and 3 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 0.46 beat Bank of Nova Scotia's score of 0.44 indicating that Sun Life Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Bank of Nova Scotia
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sun Life Financial has a beta of 0.91, suggesting that its share price is 9% less volatile than the broader market. Comparatively, Bank of Nova Scotia has a beta of 1.13, suggesting that its share price is 13% more volatile than the broader market.

Summary

Bank of Nova Scotia beats Sun Life Financial on 11 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Canadian Imperial Bank of Commerce?

Sun Life Financial (NYSE:SLF) and Canadian Imperial Bank of Commerce (NYSE:CM) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, valuation, profitability, media sentiment, institutional ownership, analyst recommendations, dividends and risk.

Sun Life Financial presently has a consensus price target of $86.50, indicating a potential upside of 20.87%. Canadian Imperial Bank of Commerce has a consensus price target of $107.50, indicating a potential downside of 4.18%. Given Sun Life Financial's higher probable upside, research analysts plainly believe Sun Life Financial is more favorable than Canadian Imperial Bank of Commerce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58
Canadian Imperial Bank of Commerce
0 Sell rating(s)
3 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.63

Canadian Imperial Bank of Commerce has a net margin of 15.15% compared to Sun Life Financial's net margin of 7.85%. Sun Life Financial's return on equity of 17.80% beat Canadian Imperial Bank of Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.85% 17.80% 1.09%
Canadian Imperial Bank of Commerce 15.15%15.69%0.81%

Sun Life Financial pays an annual dividend of $2.70 per share and has a dividend yield of 3.8%. Canadian Imperial Bank of Commerce pays an annual dividend of $3.14 per share and has a dividend yield of 2.8%. Sun Life Financial pays out 69.6% of its earnings in the form of a dividend. Canadian Imperial Bank of Commerce pays out 45.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has increased its dividend for 11 consecutive years and Canadian Imperial Bank of Commerce has increased its dividend for 14 consecutive years.

Canadian Imperial Bank of Commerce has higher revenue and earnings than Sun Life Financial. Canadian Imperial Bank of Commerce is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.45$2.68B$3.8818.45
Canadian Imperial Bank of Commerce$44.36B2.32$6.02B$6.8616.35

52.3% of Sun Life Financial shares are owned by institutional investors. Comparatively, 49.9% of Canadian Imperial Bank of Commerce shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Sun Life Financial had 2 more articles in the media than Canadian Imperial Bank of Commerce. MarketBeat recorded 3 mentions for Sun Life Financial and 1 mentions for Canadian Imperial Bank of Commerce. Canadian Imperial Bank of Commerce's average media sentiment score of 0.50 beat Sun Life Financial's score of 0.46 indicating that Canadian Imperial Bank of Commerce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Canadian Imperial Bank of Commerce
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sun Life Financial has a beta of 0.91, meaning that its share price is 9% less volatile than the broader market. Comparatively, Canadian Imperial Bank of Commerce has a beta of 1.05, meaning that its share price is 5% more volatile than the broader market.

Summary

Canadian Imperial Bank of Commerce beats Sun Life Financial on 10 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Manulife Financial?

Manulife Financial (NYSE:MFC) and Sun Life Financial (NYSE:SLF) are both large-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, profitability, institutional ownership, analyst recommendations, valuation, dividends, media sentiment and risk.

Manulife Financial pays an annual dividend of $1.42 per share and has a dividend yield of 3.8%. Sun Life Financial pays an annual dividend of $2.70 per share and has a dividend yield of 3.8%. Manulife Financial pays out 56.3% of its earnings in the form of a dividend. Sun Life Financial pays out 69.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Manulife Financial has increased its dividend for 12 consecutive years and Sun Life Financial has increased its dividend for 11 consecutive years.

Manulife Financial has a net margin of 10.19% compared to Sun Life Financial's net margin of 7.85%. Sun Life Financial's return on equity of 17.80% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Manulife Financial10.19% 16.58% 0.75%
Sun Life Financial 7.85%17.80%1.09%

52.6% of Manulife Financial shares are held by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are held by institutional investors. 0.0% of Manulife Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Manulife Financial has higher revenue and earnings than Sun Life Financial. Manulife Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Manulife Financial$43.63B1.45$4.14B$2.5215.01
Sun Life Financial$29.99B1.45$2.68B$3.8818.45

In the previous week, Manulife Financial had 16 more articles in the media than Sun Life Financial. MarketBeat recorded 19 mentions for Manulife Financial and 3 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 0.46 beat Manulife Financial's score of 0.29 indicating that Sun Life Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Manulife Financial
6 Very Positive mention(s)
0 Positive mention(s)
10 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Manulife Financial currently has a consensus target price of $51.50, indicating a potential upside of 36.14%. Sun Life Financial has a consensus target price of $86.50, indicating a potential upside of 20.87%. Given Manulife Financial's stronger consensus rating and higher probable upside, analysts clearly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Manulife Financial
0 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
3.14
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58

Manulife Financial has a beta of 0.87, meaning that its share price is 13% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.91, meaning that its share price is 9% less volatile than the broader market.

Summary

Manulife Financial beats Sun Life Financial on 10 of the 18 factors compared between the two stocks.

Get Sun Life Financial News Delivered to You Automatically

Sign up to receive the latest news and ratings for SLF and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

SLF vs. The Competition

MetricSun Life FinancialINS IndustryFinance SectorNYSE Exchange
Market Cap$44.13B$16.62B$13.46B$22.83B
Dividend Yield3.71%3.41%5.85%4.11%
P/E Ratio18.458.2723.7129.48
Price / Sales1.451.37161.7923.83
Price / Cash13.169.2319.9524.68
Price / Book2.511.282.124.61
Net Income$2.68B$1.06B$1.13B$1.07B
7 Day Performance1.09%-1.35%-0.68%-1.37%
1 Month Performance1.77%-4.94%-1.99%-2.44%
1 Year Performance12.79%7.90%8.95%21.16%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
4.7072 of 5 stars
$71.57
-1.7%
$86.50
+20.9%
+13.2%$44.13B$29.99B18.4532,151
BHF
Brighthouse Financial
0.7843 of 5 stars
$61.11
-0.4%
$60.86
-0.4%
+2.0%$3.53B$6.77BN/A1,400
BMO
Bank Of Montreal
4.1891 of 5 stars
$153.00
+0.1%
$163.00
+6.5%
+48.9%$107.17B$55.92B17.7753,234
BNS
Bank of Nova Scotia
4.9851 of 5 stars
$77.02
-0.7%
$106.00
+37.6%
+49.2%$95.29B$52.70B16.0186,431
CM
Canadian Imperial Bank of Commerce
3.7695 of 5 stars
$110.89
+0.8%
$107.50
-3.1%
+67.2%$101.02B$44.36B16.1649,824

Related Companies and Tools


This page (NYSE:SLF) was last updated on 5/20/2026 by MarketBeat.com Staff.
From Our Partners