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Sun Life Financial (SLF) Competitors

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$81.28 +0.38 (+0.47%)
Closing price 09/18/2026 03:59 PM Eastern
Extended Trading
$81.29 +0.01 (+0.01%)
As of 09/18/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

SLF vs. BHF, BMO, MFC, RY, and VOYA

Should you buy Sun Life Financial stock or one of its competitors? Sun Life Financial's main competitors and comparable companies include Brighthouse Financial (BHF), Bank Of Montreal (BMO), Manulife Financial (MFC), Royal Bank Of Canada (RY), and Voya Financial (VOYA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Sun Life Financial compare to Brighthouse Financial?

Sun Life Financial (NYSE:SLF) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, profitability, dividends, risk and analyst recommendations.

In the previous week, Brighthouse Financial had 3 more articles in the media than Sun Life Financial. MarketBeat recorded 8 mentions for Brighthouse Financial and 5 mentions for Sun Life Financial. Brighthouse Financial's average media sentiment score of 1.10 beat Sun Life Financial's score of 0.50 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sun Life Financial has a beta of 0.87, meaning that its share price is 13% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.84, meaning that its share price is 16% less volatile than the broader market.

Brighthouse Financial has a net margin of 12.49% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.96% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.66% 17.96% 1.08%
Brighthouse Financial 12.49%17.24%0.45%

Sun Life Financial currently has a consensus price target of $98.67, indicating a potential upside of 21.39%. Brighthouse Financial has a consensus price target of $60.50, indicating a potential upside of 21.12%. Given Sun Life Financial's stronger consensus rating and higher possible upside, analysts plainly believe Sun Life Financial is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50
Brighthouse Financial
1 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.90

Sun Life Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.51$2.68B$4.2818.99
Brighthouse Financial$6.77B0.42$433M$12.533.99

52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.6% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Sun Life Financial beats Brighthouse Financial on 11 of the 17 factors compared between the two stocks.

How does Sun Life Financial compare to Bank Of Montreal?

Bank Of Montreal (NYSE:BMO) and Sun Life Financial (NYSE:SLF) are both large-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, institutional ownership, media sentiment and profitability.

In the previous week, Bank Of Montreal and Bank Of Montreal both had 5 articles in the media. Bank Of Montreal's average media sentiment score of 0.84 beat Sun Life Financial's score of 0.50 indicating that Bank Of Montreal is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bank Of Montreal
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Sun Life Financial
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Bank Of Montreal has higher revenue and earnings than Sun Life Financial. Sun Life Financial is trading at a lower price-to-earnings ratio than Bank Of Montreal, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bank Of Montreal$55.92B2.17$6.22B$8.8619.71
Sun Life Financial$29.99B1.51$2.68B$4.2818.99

Bank Of Montreal has a beta of 0.93, suggesting that its stock price is 7% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.87, suggesting that its stock price is 13% less volatile than the broader market.

Bank Of Montreal pays an annual dividend of $4.81 per share and has a dividend yield of 2.8%. Sun Life Financial pays an annual dividend of $2.74 per share and has a dividend yield of 3.4%. Bank Of Montreal pays out 54.3% of its earnings in the form of a dividend. Sun Life Financial pays out 64.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Bank Of Montreal has increased its dividend for 4 consecutive years and Sun Life Financial has increased its dividend for 11 consecutive years. Sun Life Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Bank Of Montreal has a net margin of 11.72% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.96% beat Bank Of Montreal's return on equity.

Company Net Margins Return on Equity Return on Assets
Bank Of Montreal11.72% 13.60% 0.71%
Sun Life Financial 7.66%17.96%1.08%

Bank Of Montreal presently has a consensus price target of $163.00, suggesting a potential downside of 6.66%. Sun Life Financial has a consensus price target of $98.67, suggesting a potential upside of 21.39%. Given Sun Life Financial's stronger consensus rating and higher possible upside, analysts plainly believe Sun Life Financial is more favorable than Bank Of Montreal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bank Of Montreal
1 Sell rating(s)
6 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.33
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50

45.8% of Bank Of Montreal shares are owned by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are owned by institutional investors. 1.0% of Bank Of Montreal shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Bank Of Montreal beats Sun Life Financial on 10 of the 18 factors compared between the two stocks.

How does Sun Life Financial compare to Manulife Financial?

Manulife Financial (NYSE:MFC) and Sun Life Financial (NYSE:SLF) are both large-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, profitability, earnings, institutional ownership and dividends.

Manulife Financial has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.87, suggesting that its stock price is 13% less volatile than the broader market.

52.6% of Manulife Financial shares are owned by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are owned by institutional investors. 0.0% of Manulife Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Manulife Financial currently has a consensus price target of $59.00, suggesting a potential upside of 33.14%. Sun Life Financial has a consensus price target of $98.67, suggesting a potential upside of 21.39%. Given Manulife Financial's stronger consensus rating and higher possible upside, research analysts clearly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Manulife Financial
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
3.13
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50

Manulife Financial has a net margin of 9.99% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.96% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Manulife Financial9.99% 16.68% 0.75%
Sun Life Financial 7.66%17.96%1.08%

Manulife Financial has higher revenue and earnings than Sun Life Financial. Manulife Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Manulife Financial$43.63B1.69$4.14B$2.6816.54
Sun Life Financial$29.99B1.51$2.68B$4.2818.99

Manulife Financial pays an annual dividend of $1.38 per share and has a dividend yield of 3.1%. Sun Life Financial pays an annual dividend of $2.74 per share and has a dividend yield of 3.4%. Manulife Financial pays out 51.5% of its earnings in the form of a dividend. Sun Life Financial pays out 64.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Manulife Financial has increased its dividend for 12 consecutive years and Sun Life Financial has increased its dividend for 11 consecutive years.

In the previous week, Manulife Financial and Manulife Financial both had 5 articles in the media. Manulife Financial's average media sentiment score of 1.17 beat Sun Life Financial's score of 0.50 indicating that Manulife Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Manulife Financial
2 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sun Life Financial
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Manulife Financial beats Sun Life Financial on 12 of the 18 factors compared between the two stocks.

How does Sun Life Financial compare to Royal Bank Of Canada?

Royal Bank Of Canada (NYSE:RY) and Sun Life Financial (NYSE:SLF) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, risk, media sentiment, analyst recommendations and valuation.

Royal Bank Of Canada pays an annual dividend of $4.96 per share and has a dividend yield of 2.4%. Sun Life Financial pays an annual dividend of $2.74 per share and has a dividend yield of 3.4%. Royal Bank Of Canada pays out 43.4% of its earnings in the form of a dividend. Sun Life Financial pays out 64.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Royal Bank Of Canada has increased its dividend for 15 consecutive years and Sun Life Financial has increased its dividend for 11 consecutive years.

Royal Bank Of Canada has higher revenue and earnings than Sun Life Financial. Royal Bank Of Canada is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Royal Bank Of Canada$98.11B2.87$14.54B$11.4317.79
Sun Life Financial$29.99B1.51$2.68B$4.2818.99

Royal Bank Of Canada has a net margin of 16.17% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.96% beat Royal Bank Of Canada's return on equity.

Company Net Margins Return on Equity Return on Assets
Royal Bank Of Canada16.17% 17.79% 0.97%
Sun Life Financial 7.66%17.96%1.08%

45.3% of Royal Bank Of Canada shares are held by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Royal Bank Of Canada has a beta of 0.79, suggesting that its share price is 21% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market.

In the previous week, Royal Bank Of Canada had 5 more articles in the media than Sun Life Financial. MarketBeat recorded 10 mentions for Royal Bank Of Canada and 5 mentions for Sun Life Financial. Royal Bank Of Canada's average media sentiment score of 0.53 beat Sun Life Financial's score of 0.50 indicating that Royal Bank Of Canada is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Royal Bank Of Canada
6 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Sun Life Financial
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Royal Bank Of Canada presently has a consensus target price of $225.00, suggesting a potential upside of 10.65%. Sun Life Financial has a consensus target price of $98.67, suggesting a potential upside of 21.39%. Given Sun Life Financial's higher possible upside, analysts clearly believe Sun Life Financial is more favorable than Royal Bank Of Canada.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Royal Bank Of Canada
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.71
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50

Summary

Royal Bank Of Canada beats Sun Life Financial on 11 of the 18 factors compared between the two stocks.

How does Sun Life Financial compare to Voya Financial?

Voya Financial (NYSE:VOYA) and Sun Life Financial (NYSE:SLF) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, earnings, dividends, risk, valuation, analyst recommendations, institutional ownership and media sentiment.

Sun Life Financial has a net margin of 7.66% compared to Voya Financial's net margin of 7.45%. Sun Life Financial's return on equity of 17.96% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Voya Financial7.45% 12.31% 0.46%
Sun Life Financial 7.66%17.96%1.08%

In the previous week, Voya Financial and Voya Financial both had 5 articles in the media. Voya Financial's average media sentiment score of 0.85 beat Sun Life Financial's score of 0.50 indicating that Voya Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Voya Financial
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sun Life Financial
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Voya Financial has a beta of 0.9, indicating that its stock price is 10% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

Voya Financial presently has a consensus target price of $103.85, suggesting a potential upside of 1.85%. Sun Life Financial has a consensus target price of $98.67, suggesting a potential upside of 21.39%. Given Sun Life Financial's higher possible upside, analysts plainly believe Sun Life Financial is more favorable than Voya Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Voya Financial
1 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.69
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50

96.1% of Voya Financial shares are held by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are held by institutional investors. 1.6% of Voya Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 1.8%. Sun Life Financial pays an annual dividend of $2.74 per share and has a dividend yield of 3.4%. Voya Financial pays out 31.7% of its earnings in the form of a dividend. Sun Life Financial pays out 64.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Voya Financial has raised its dividend for 6 consecutive years and Sun Life Financial has raised its dividend for 11 consecutive years. Sun Life Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Sun Life Financial has higher revenue and earnings than Voya Financial. Voya Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Voya Financial$8.19B1.13$654M$5.9317.19
Sun Life Financial$29.99B1.51$2.68B$4.2818.99

Summary

Sun Life Financial beats Voya Financial on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialInsurance IndustryFinance SectorNYSE Exchange
Market Cap$45.19B$19.14B$13.82B$23.10B
Dividend Yield3.37%3.20%5.95%3.62%
P/E Ratio19.0016.4025.3128.21
Price / Sales1.5130.42511.0720.34
Price / Cash14.6912.1443.4236.36
Price / Book2.702.052.734.67
Net Income$2.68B$1.80B$1.31B$1.07B
7 Day Performance1.97%-0.58%-0.59%-1.64%
1 Month Performance3.87%-0.69%0.16%-3.60%
1 Year Performance35.00%8.54%7.82%8.41%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
4.669 of 5 stars
$81.28
+0.5%
$98.67
+21.4%
+35.0%$45.19B$29.99B19.0032,151
BHF
Brighthouse Financial
3.9368 of 5 stars
$50.21
+1.6%
$60.50
+20.5%
-13.3%$2.89B$6.77B4.011,400
BMO
Bank Of Montreal
3.7546 of 5 stars
$173.68
-0.1%
$163.00
-6.1%
+34.0%$120.71B$38.50B19.6053,234
MFC
Manulife Financial
4.9802 of 5 stars
$44.11
+0.1%
$59.00
+33.8%
+40.2%$73.18B$43.63B16.4637,000
RY
Royal Bank Of Canada
4.4394 of 5 stars
$202.69
-0.4%
$225.00
+11.0%
+38.0%$281.04B$71.06B17.7396,628

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This page (NYSE:SLF) was last updated on 9/20/2026 by MarketBeat.com Staff.
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