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S&P 500   3,916.64
DOW   31,861.98
QQQ   305.36
Gunmen kill 9 Chinese at mine in Central African Republic
Forbes mag says this strategy "like finding money in the street" (Ad)pixel
Credit Suisse, UBS shares plunge after takeover announcement
Niinistö: Sweden security OK if Finland joins NATO first
Forbes mag says this strategy "like finding money in the street" (Ad)pixel
Nations approve key UN science report on climate change
Scottish independence at crossroads in testy SNP leader race
My No. 1 dividend stock for a LIFETIME of income. (Ad)
Swiss bank USB is acquiring smaller rival Credit Suisse for over $3 billion
UK aims to send migrants to Rwanda in months if courts agree
S&P 500   3,916.64
DOW   31,861.98
QQQ   305.36
Gunmen kill 9 Chinese at mine in Central African Republic
Forbes mag says this strategy "like finding money in the street" (Ad)pixel
Credit Suisse, UBS shares plunge after takeover announcement
Niinistö: Sweden security OK if Finland joins NATO first
Forbes mag says this strategy "like finding money in the street" (Ad)pixel
Nations approve key UN science report on climate change
Scottish independence at crossroads in testy SNP leader race
My No. 1 dividend stock for a LIFETIME of income. (Ad)
Swiss bank USB is acquiring smaller rival Credit Suisse for over $3 billion
UK aims to send migrants to Rwanda in months if courts agree
S&P 500   3,916.64
DOW   31,861.98
QQQ   305.36
Gunmen kill 9 Chinese at mine in Central African Republic
Forbes mag says this strategy "like finding money in the street" (Ad)pixel
Credit Suisse, UBS shares plunge after takeover announcement
Niinistö: Sweden security OK if Finland joins NATO first
Forbes mag says this strategy "like finding money in the street" (Ad)pixel
Nations approve key UN science report on climate change
Scottish independence at crossroads in testy SNP leader race
My No. 1 dividend stock for a LIFETIME of income. (Ad)
Swiss bank USB is acquiring smaller rival Credit Suisse for over $3 billion
UK aims to send migrants to Rwanda in months if courts agree
NYSE:SLF

Sun Life Financial - SLF Competitors

$44.09
-0.78 (-1.74%)
(As of 03/17/2023 08:55 PM ET)
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Compare
Today's Range
$43.69
$44.90
50-Day Range
$44.09
$51.42
52-Week Range
$37.96
$56.90
Volume
858,400 shs
Average Volume
557,281 shs
Market Capitalization
$25.85 billion
P/E Ratio
11.02
Dividend Yield
4.79%
Price Target
$72.20

SLF vs. PRU, MFC, LFCHY, PUK, AEG, CRBG, GL, MET, RGA, and STT

Should you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Prudential Financial (PRU), Manulife Financial (MFC), China Life Insurance (LFCHY), Prudential (PUK), Aegon (AEG), Corebridge Financial (CRBG), Globe Life (GL), MetLife (MET), Reinsurance Group of America (RGA), and State Street (STT). These companies are all part of the "finance" sector.

Sun Life Financial vs.

Prudential Financial (NYSE:PRU) and Sun Life Financial (NYSE:SLF) are both large-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, community ranking, institutional ownership, dividends, earnings, analyst recommendations, media sentiment and profitability.

Sun Life Financial has lower revenue, but higher earnings than Prudential Financial. Prudential Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$61.69 billion0.46-$1.44 billion-$3.94-19.80
Sun Life Financial$17.94 billion1.44$2.50 billion$4.0011.02

Prudential Financial presently has a consensus target price of $103.00, suggesting a potential upside of 32.02%. Sun Life Financial has a consensus target price of $72.20, suggesting a potential upside of 63.76%. Given Sun Life Financial's stronger consensus rating and higher probable upside, analysts clearly believe Sun Life Financial is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
4 Sell rating(s)
8 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Sun Life Financial
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

Prudential Financial pays an annual dividend of $5.00 per share and has a dividend yield of 6.4%. Sun Life Financial pays an annual dividend of $2.11 per share and has a dividend yield of 4.8%. Prudential Financial pays out -126.9% of its earnings in the form of a dividend. Sun Life Financial pays out 52.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has raised its dividend for 15 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Sun Life Financial has a net margin of 13.70% compared to Prudential Financial's net margin of -2.33%. Prudential Financial's return on equity of 13.31% beat Sun Life Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial -2.33% 13.31% 0.49%
Sun Life Financial 13.70% 13.28% 1.14%

Prudential Financial received 360 more outperform votes than Sun Life Financial when rated by MarketBeat users. Likewise, 66.88% of users gave Prudential Financial an outperform vote while only 62.45% of users gave Sun Life Financial an outperform vote.

CompanyUnderperformOutperform
Prudential FinancialOutperform Votes
844
66.88%
Underperform Votes
418
33.12%
Sun Life FinancialOutperform Votes
484
62.45%
Underperform Votes
291
37.55%

Prudential Financial has a beta of 1.41, indicating that its share price is 41% more volatile than the S&P 500. Comparatively, Sun Life Financial has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500.

56.3% of Prudential Financial shares are owned by institutional investors. Comparatively, 44.9% of Sun Life Financial shares are owned by institutional investors. 0.3% of Prudential Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Prudential Financial had 9 more articles in the media than Sun Life Financial. MarketBeat recorded 11 mentions for Prudential Financial and 2 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 1.30 beat Prudential Financial's score of 0.56 indicating that Sun Life Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
6 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sun Life Financial
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Prudential Financial beats Sun Life Financial on 11 of the 21 factors compared between the two stocks.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialLife insurance IndustryFinance SectorNYSE Exchange
Market Cap$26.31B$15.08B$6.19B$14.03B
Dividend Yield4.70%3.74%8.20%3.85%
P/E Ratio11.0228.66139.4420.44
Price / Sales1.441.103,610.8510.43
Price / Cash9.1427.0824.2525.04
Price / Book1.241.083.466.68
Net Income$2.50B$1.23B$647.98M$870.88M
7 Day Performance-5.10%-7.74%0.96%-3.27%
1 Month Performance-13.80%-14.10%32.16%-10.18%
1 Year Performance-20.91%-6.66%-4.09%-15.59%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRU
Prudential Financial
3.1467 of 5 stars
$80.16
-4.2%
$103.00
+28.5%
-32.3%$29.34B$61.69B-20.3539,854High Trading Volume
MFC
Manulife Financial
2.8547 of 5 stars
$18.08
-3.8%
$29.29
+62.0%
-13.6%$33.60B$13.19B6.4140,000High Trading Volume
LFCHY
China Life Insurance
0 of 5 stars
N/AN/AN/A$35.10B$127.86B4.401,613,000Gap Up
PUK
Prudential
1.5494 of 5 stars
$25.60
-10.7%
N/A-14.7%$35.20B$26.50B0.0017,143Dividend Increase
Gap Down
AEG
Aegon
2.0001 of 5 stars
$4.27
-6.6%
$5.15
+20.6%
-14.9%$11.42B$29.83B0.0022,000Gap Down
High Trading Volume
CRBG
Corebridge Financial
2.3928 of 5 stars
$16.39
-4.9%
$24.91
+52.0%
N/A$10.61B$18.02B0.001,100
GL
Globe Life
2.922 of 5 stars
$107.62
-3.1%
$129.57
+20.4%
+6.9%$10.39B$5.21B14.413,543
MET
MetLife
3.266 of 5 stars
$56.30
-4.7%
$80.36
+42.7%
-19.8%$43.60B$69.90B19.2245,000High Trading Volume
RGA
Reinsurance Group of America
3.055 of 5 stars
$124.83
-4.1%
$150.89
+20.9%
+18.0%$8.35B$16.26B13.573,800
STT
State Street
3.0889 of 5 stars
$73.70
-4.0%
$88.68
+20.3%
-19.3%$25.39B$13.69B10.2542,226Analyst Revision
This page (NYSE:SLF) was last updated on 3/20/2023 by MarketBeat.com Staff