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Sun Life Financial (SLF) Competitors

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$77.00 +0.35 (+0.45%)
Closing price 10/9/2026 03:59 PM Eastern
Extended Trading
$76.98 -0.01 (-0.02%)
As of 10/9/2026 07:30 PM Eastern
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SLF vs. BHF, BMO, MFC, RY, and VOYA

Should you buy Sun Life Financial stock or one of its competitors? Sun Life Financial's main competitors and comparable companies include Brighthouse Financial (BHF), Bank Of Montreal (BMO), Manulife Financial (MFC), Royal Bank Of Canada (RY), and Voya Financial (VOYA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Sun Life Financial compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHF) and Sun Life Financial (NYSE:SLF) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, valuation, media sentiment, analyst recommendations, dividends and profitability.

81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are held by institutional investors. 1.6% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Brighthouse Financial has a beta of 0.83, meaning that its stock price is 17% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market.

In the previous week, Brighthouse Financial had 5 more articles in the media than Sun Life Financial. MarketBeat recorded 8 mentions for Brighthouse Financial and 3 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 0.41 beat Brighthouse Financial's score of -0.05 indicating that Sun Life Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brighthouse Financial
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Brighthouse Financial has a net margin of 12.49% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.96% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse Financial12.49% 17.24% 0.45%
Sun Life Financial 7.66%17.96%1.08%

Sun Life Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.77B0.41$433M$12.533.87
Sun Life Financial$29.99B1.43$2.68B$4.2817.99

Brighthouse Financial presently has a consensus target price of $64.00, suggesting a potential upside of 31.88%. Sun Life Financial has a consensus target price of $103.50, suggesting a potential upside of 34.42%. Given Sun Life Financial's stronger consensus rating and higher possible upside, analysts clearly believe Sun Life Financial is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
0 Sell rating(s)
6 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50

Summary

Sun Life Financial beats Brighthouse Financial on 12 of the 17 factors compared between the two stocks.

How does Sun Life Financial compare to Bank Of Montreal?

Sun Life Financial (NYSE:SLF) and Bank Of Montreal (NYSE:BMO) are both large-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership, earnings and profitability.

In the previous week, Bank Of Montreal had 2 more articles in the media than Sun Life Financial. MarketBeat recorded 5 mentions for Bank Of Montreal and 3 mentions for Sun Life Financial. Bank Of Montreal's average media sentiment score of 0.57 beat Sun Life Financial's score of 0.41 indicating that Bank Of Montreal is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Bank Of Montreal
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Bank Of Montreal has a net margin of 11.72% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.96% beat Bank Of Montreal's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.66% 17.96% 1.08%
Bank Of Montreal 11.72%13.60%0.71%

Sun Life Financial has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market. Comparatively, Bank Of Montreal has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market.

Sun Life Financial currently has a consensus price target of $103.50, suggesting a potential upside of 34.42%. Bank Of Montreal has a consensus price target of $244.00, suggesting a potential upside of 50.01%. Given Bank Of Montreal's higher possible upside, analysts plainly believe Bank Of Montreal is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50
Bank Of Montreal
1 Sell rating(s)
6 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.38

52.3% of Sun Life Financial shares are owned by institutional investors. Comparatively, 45.8% of Bank Of Montreal shares are owned by institutional investors. 1.0% of Bank Of Montreal shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Bank Of Montreal has higher revenue and earnings than Sun Life Financial. Sun Life Financial is trading at a lower price-to-earnings ratio than Bank Of Montreal, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.43$2.68B$4.2817.99
Bank Of Montreal$55.92B2.02$6.22B$8.8618.36

Sun Life Financial pays an annual dividend of $2.74 per share and has a dividend yield of 3.6%. Bank Of Montreal pays an annual dividend of $4.81 per share and has a dividend yield of 3.0%. Sun Life Financial pays out 64.0% of its earnings in the form of a dividend. Bank Of Montreal pays out 54.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has increased its dividend for 11 consecutive years and Bank Of Montreal has increased its dividend for 4 consecutive years. Sun Life Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Bank Of Montreal beats Sun Life Financial on 13 of the 20 factors compared between the two stocks.

How does Sun Life Financial compare to Manulife Financial?

Sun Life Financial (NYSE:SLF) and Manulife Financial (NYSE:MFC) are both large-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, analyst recommendations and profitability.

Manulife Financial has higher revenue and earnings than Sun Life Financial. Manulife Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.43$2.68B$4.2817.99
Manulife Financial$43.63B1.61$4.14B$2.6815.84

In the previous week, Manulife Financial had 2 more articles in the media than Sun Life Financial. MarketBeat recorded 5 mentions for Manulife Financial and 3 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 0.41 beat Manulife Financial's score of 0.31 indicating that Sun Life Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Manulife Financial
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Manulife Financial has a net margin of 9.99% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.96% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.66% 17.96% 1.08%
Manulife Financial 9.99%16.68%0.75%

Sun Life Financial currently has a consensus price target of $103.50, suggesting a potential upside of 34.42%. Manulife Financial has a consensus price target of $59.00, suggesting a potential upside of 38.98%. Given Manulife Financial's stronger consensus rating and higher possible upside, analysts plainly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50
Manulife Financial
0 Sell rating(s)
1 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
3.13

52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 52.6% of Manulife Financial shares are held by institutional investors. 0.0% of Manulife Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Sun Life Financial pays an annual dividend of $2.74 per share and has a dividend yield of 3.6%. Manulife Financial pays an annual dividend of $1.38 per share and has a dividend yield of 3.3%. Sun Life Financial pays out 64.0% of its earnings in the form of a dividend. Manulife Financial pays out 51.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has raised its dividend for 11 consecutive years and Manulife Financial has raised its dividend for 12 consecutive years.

Sun Life Financial has a beta of 0.89, meaning that its share price is 11% less volatile than the broader market. Comparatively, Manulife Financial has a beta of 0.84, meaning that its share price is 16% less volatile than the broader market.

Summary

Manulife Financial beats Sun Life Financial on 12 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Royal Bank Of Canada?

Sun Life Financial (NYSE:SLF) and Royal Bank Of Canada (NYSE:RY) are both large-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, institutional ownership, dividends, analyst recommendations, valuation, media sentiment, profitability and earnings.

52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 45.3% of Royal Bank Of Canada shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Sun Life Financial pays an annual dividend of $2.74 per share and has a dividend yield of 3.6%. Royal Bank Of Canada pays an annual dividend of $4.96 per share and has a dividend yield of 2.6%. Sun Life Financial pays out 64.0% of its earnings in the form of a dividend. Royal Bank Of Canada pays out 43.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has increased its dividend for 11 consecutive years and Royal Bank Of Canada has increased its dividend for 15 consecutive years.

In the previous week, Royal Bank Of Canada had 5 more articles in the media than Sun Life Financial. MarketBeat recorded 8 mentions for Royal Bank Of Canada and 3 mentions for Sun Life Financial. Royal Bank Of Canada's average media sentiment score of 0.66 beat Sun Life Financial's score of 0.41 indicating that Royal Bank Of Canada is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Royal Bank Of Canada
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Sun Life Financial currently has a consensus price target of $103.50, suggesting a potential upside of 34.42%. Royal Bank Of Canada has a consensus price target of $225.00, suggesting a potential upside of 17.22%. Given Sun Life Financial's higher possible upside, equities research analysts plainly believe Sun Life Financial is more favorable than Royal Bank Of Canada.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50
Royal Bank Of Canada
0 Sell rating(s)
5 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.69

Sun Life Financial has a beta of 0.89, meaning that its share price is 11% less volatile than the broader market. Comparatively, Royal Bank Of Canada has a beta of 0.8, meaning that its share price is 20% less volatile than the broader market.

Royal Bank Of Canada has a net margin of 16.17% compared to Sun Life Financial's net margin of 7.66%. Sun Life Financial's return on equity of 17.96% beat Royal Bank Of Canada's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.66% 17.96% 1.08%
Royal Bank Of Canada 16.17%17.79%0.97%

Royal Bank Of Canada has higher revenue and earnings than Sun Life Financial. Royal Bank Of Canada is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.43$2.68B$4.2817.99
Royal Bank Of Canada$98.11B2.71$14.54B$11.4316.79

Summary

Royal Bank Of Canada beats Sun Life Financial on 11 of the 18 factors compared between the two stocks.

How does Sun Life Financial compare to Voya Financial?

Voya Financial (NYSE:VOYA) and Sun Life Financial (NYSE:SLF) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, dividends, earnings, institutional ownership and profitability.

Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 2.0%. Sun Life Financial pays an annual dividend of $2.74 per share and has a dividend yield of 3.6%. Voya Financial pays out 31.7% of its earnings in the form of a dividend. Sun Life Financial pays out 64.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Voya Financial has increased its dividend for 6 consecutive years and Sun Life Financial has increased its dividend for 11 consecutive years. Sun Life Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Sun Life Financial has higher revenue and earnings than Voya Financial. Voya Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Voya Financial$8.19B1.05$654M$5.9315.99
Sun Life Financial$29.99B1.43$2.68B$4.2817.99

96.1% of Voya Financial shares are held by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are held by institutional investors. 1.6% of Voya Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Voya Financial currently has a consensus price target of $104.15, suggesting a potential upside of 9.85%. Sun Life Financial has a consensus price target of $103.50, suggesting a potential upside of 34.42%. Given Sun Life Financial's higher possible upside, analysts plainly believe Sun Life Financial is more favorable than Voya Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Voya Financial
1 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.62
Sun Life Financial
1 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.50

Voya Financial has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.89, suggesting that its share price is 11% less volatile than the broader market.

In the previous week, Voya Financial had 4 more articles in the media than Sun Life Financial. MarketBeat recorded 7 mentions for Voya Financial and 3 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 0.41 beat Voya Financial's score of 0.08 indicating that Sun Life Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Voya Financial
0 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sun Life Financial
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sun Life Financial has a net margin of 7.66% compared to Voya Financial's net margin of 7.45%. Sun Life Financial's return on equity of 17.96% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Voya Financial7.45% 12.31% 0.46%
Sun Life Financial 7.66%17.96%1.08%

Summary

Sun Life Financial beats Voya Financial on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialInsurance IndustryFinance SectorNYSE Exchange
Market Cap$42.62B$18.42B$13.07B$22.94B
Dividend Yield3.57%3.29%6.08%3.72%
P/E Ratio18.0014.6324.7428.60
Price / Sales1.4322.64476.4814.92
Price / Cash13.8611.9545.1337.72
Price / Book2.562.012.714.72
Net Income$2.68B$1.80B$1.32B$1.07B
7 Day Performance-1.96%0.04%-0.51%0.35%
1 Month Performance-3.29%-3.21%-2.39%-2.94%
1 Year Performance25.02%6.51%10.29%9.25%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
4.663 of 5 stars
$77.00
+0.5%
$103.50
+34.4%
+26.6%$42.62B$29.99B18.0032,151
BHF
Brighthouse Financial
4.1514 of 5 stars
$48.82
-0.4%
$64.00
+31.1%
+0.5%$2.81B$6.35B3.891,400
BMO
Bank Of Montreal
4.4483 of 5 stars
$161.83
+0.7%
N/A+28.7%$112.41B$38.50B18.2553,234
MFC
Manulife Financial
4.8109 of 5 stars
$42.41
+0.7%
$59.00
+39.1%
+33.0%$70.41B$57.48B15.8337,000
RY
Royal Bank Of Canada
4.3817 of 5 stars
$191.46
+0.5%
$225.00
+17.5%
+32.1%$264.97B$71.06B16.7596,628

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This page (NYSE:SLF) was last updated on 10/10/2026 by MarketBeat.com Staff.
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