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Sun Life Financial (SLF) Competitors

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$74.09 +0.57 (+0.77%)
As of 11:41 AM Eastern
This is a fair market value price provided by Massive. Learn more.

SLF vs. BHF, BMO, BNS, CM, and MFC

Should you buy Sun Life Financial stock or one of its competitors? MarketBeat compares Sun Life Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sun Life Financial include Brighthouse Financial (BHF), Bank Of Montreal (BMO), Bank of Nova Scotia (BNS), Canadian Imperial Bank of Commerce (CM), and Manulife Financial (MFC). These companies are all part of the "finance" sector.

How does Sun Life Financial compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHF) and Sun Life Financial (NYSE:SLF) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, media sentiment, valuation, profitability and analyst recommendations.

Brighthouse Financial presently has a consensus target price of $60.86, indicating a potential downside of 2.98%. Sun Life Financial has a consensus target price of $86.50, indicating a potential upside of 16.39%. Given Sun Life Financial's stronger consensus rating and higher probable upside, analysts clearly believe Sun Life Financial is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
3 Sell rating(s)
8 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.73
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58

Brighthouse Financial has a beta of 0.86, suggesting that its share price is 14% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market.

In the previous week, Sun Life Financial had 2 more articles in the media than Brighthouse Financial. MarketBeat recorded 5 mentions for Sun Life Financial and 3 mentions for Brighthouse Financial. Sun Life Financial's average media sentiment score of 0.94 beat Brighthouse Financial's score of 0.23 indicating that Sun Life Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brighthouse Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sun Life Financial
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are held by institutional investors. 1.6% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Sun Life Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.77B0.53$433M-$2.98N/A
Sun Life Financial$29.99B1.37$2.68B$3.8819.15

Sun Life Financial has a net margin of 7.85% compared to Brighthouse Financial's net margin of -1.10%. Sun Life Financial's return on equity of 17.80% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse Financial-1.10% 16.88% 0.43%
Sun Life Financial 7.85%17.80%1.09%

Summary

Sun Life Financial beats Brighthouse Financial on 15 of the 17 factors compared between the two stocks.

How does Sun Life Financial compare to Bank Of Montreal?

Bank Of Montreal (NYSE:BMO) and Sun Life Financial (NYSE:SLF) are both large-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, risk, media sentiment, institutional ownership, profitability, analyst recommendations and valuation.

Bank Of Montreal has a beta of 0.95, suggesting that its share price is 5% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market.

Bank Of Montreal has higher revenue and earnings than Sun Life Financial. Bank Of Montreal is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bank Of Montreal$55.92B2.07$6.22B$9.4217.56
Sun Life Financial$29.99B1.37$2.68B$3.8819.15

Bank Of Montreal pays an annual dividend of $4.80 per share and has a dividend yield of 2.9%. Sun Life Financial pays an annual dividend of $2.83 per share and has a dividend yield of 3.8%. Bank Of Montreal pays out 51.0% of its earnings in the form of a dividend. Sun Life Financial pays out 72.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Bank Of Montreal has raised its dividend for 4 consecutive years and Sun Life Financial has raised its dividend for 11 consecutive years. Sun Life Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Bank Of Montreal has a net margin of 12.60% compared to Sun Life Financial's net margin of 7.85%. Sun Life Financial's return on equity of 17.80% beat Bank Of Montreal's return on equity.

Company Net Margins Return on Equity Return on Assets
Bank Of Montreal12.60% 13.04% 0.70%
Sun Life Financial 7.85%17.80%1.09%

45.8% of Bank Of Montreal shares are owned by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are owned by institutional investors. 1.0% of Bank Of Montreal shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Bank Of Montreal presently has a consensus target price of $163.00, indicating a potential downside of 1.46%. Sun Life Financial has a consensus target price of $86.50, indicating a potential upside of 16.39%. Given Sun Life Financial's stronger consensus rating and higher probable upside, analysts plainly believe Sun Life Financial is more favorable than Bank Of Montreal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bank Of Montreal
1 Sell rating(s)
7 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.31
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58

In the previous week, Bank Of Montreal had 9 more articles in the media than Sun Life Financial. MarketBeat recorded 14 mentions for Bank Of Montreal and 5 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 0.94 beat Bank Of Montreal's score of 0.77 indicating that Sun Life Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bank Of Montreal
7 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sun Life Financial
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Sun Life Financial beats Bank Of Montreal on 11 of the 20 factors compared between the two stocks.

How does Sun Life Financial compare to Bank of Nova Scotia?

Bank of Nova Scotia (NYSE:BNS) and Sun Life Financial (NYSE:SLF) are both large-cap finance companies, but which is the better stock? We will compare the two companies based on the strength of their media sentiment, valuation, analyst recommendations, institutional ownership, dividends, profitability, earnings and risk.

In the previous week, Sun Life Financial had 5 more articles in the media than Bank of Nova Scotia. MarketBeat recorded 5 mentions for Sun Life Financial and 0 mentions for Bank of Nova Scotia. Bank of Nova Scotia's average media sentiment score of 1.00 beat Sun Life Financial's score of 0.94 indicating that Bank of Nova Scotia is being referred to more favorably in the media.

Company Overall Sentiment
Bank of Nova Scotia Positive
Sun Life Financial Positive

49.1% of Bank of Nova Scotia shares are owned by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are owned by institutional investors. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Bank of Nova Scotia has a beta of 1.12, suggesting that its share price is 12% more volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.9, suggesting that its share price is 10% less volatile than the broader market.

Bank of Nova Scotia pays an annual dividend of $3.16 per share and has a dividend yield of 3.9%. Sun Life Financial pays an annual dividend of $2.83 per share and has a dividend yield of 3.8%. Bank of Nova Scotia pays out 60.3% of its earnings in the form of a dividend. Sun Life Financial pays out 72.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Bank of Nova Scotia has raised its dividend for 14 consecutive years and Sun Life Financial has raised its dividend for 11 consecutive years. Bank of Nova Scotia is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Bank of Nova Scotia presently has a consensus target price of $117.00, indicating a potential upside of 43.67%. Sun Life Financial has a consensus target price of $86.50, indicating a potential upside of 16.39%. Given Bank of Nova Scotia's higher possible upside, equities research analysts clearly believe Bank of Nova Scotia is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bank of Nova Scotia
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58

Bank of Nova Scotia has a net margin of 13.38% compared to Sun Life Financial's net margin of 7.85%. Sun Life Financial's return on equity of 17.80% beat Bank of Nova Scotia's return on equity.

Company Net Margins Return on Equity Return on Assets
Bank of Nova Scotia13.38% 13.16% 0.70%
Sun Life Financial 7.85%17.80%1.09%

Bank of Nova Scotia has higher revenue and earnings than Sun Life Financial. Bank of Nova Scotia is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bank of Nova Scotia$52.70B1.90$5.56B$5.2415.54
Sun Life Financial$29.99B1.37$2.68B$3.8819.15

Summary

Bank of Nova Scotia beats Sun Life Financial on 11 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Canadian Imperial Bank of Commerce?

Sun Life Financial (NYSE:SLF) and Canadian Imperial Bank of Commerce (NYSE:CM) are both large-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, media sentiment, dividends, institutional ownership, valuation and profitability.

Canadian Imperial Bank of Commerce has higher revenue and earnings than Sun Life Financial. Canadian Imperial Bank of Commerce is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.37$2.68B$3.8819.15
Canadian Imperial Bank of Commerce$44.36B2.28$6.02B$7.2815.19

Sun Life Financial pays an annual dividend of $2.83 per share and has a dividend yield of 3.8%. Canadian Imperial Bank of Commerce pays an annual dividend of $3.14 per share and has a dividend yield of 2.8%. Sun Life Financial pays out 72.9% of its earnings in the form of a dividend. Canadian Imperial Bank of Commerce pays out 43.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has increased its dividend for 11 consecutive years and Canadian Imperial Bank of Commerce has increased its dividend for 14 consecutive years.

52.3% of Sun Life Financial shares are owned by institutional investors. Comparatively, 49.9% of Canadian Imperial Bank of Commerce shares are owned by institutional investors. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Sun Life Financial has a beta of 0.9, meaning that its share price is 10% less volatile than the broader market. Comparatively, Canadian Imperial Bank of Commerce has a beta of 1.02, meaning that its share price is 2% more volatile than the broader market.

Sun Life Financial presently has a consensus price target of $86.50, indicating a potential upside of 16.39%. Canadian Imperial Bank of Commerce has a consensus price target of $167.00, indicating a potential upside of 51.03%. Given Canadian Imperial Bank of Commerce's higher probable upside, analysts clearly believe Canadian Imperial Bank of Commerce is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58
Canadian Imperial Bank of Commerce
0 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.43

Canadian Imperial Bank of Commerce has a net margin of 15.84% compared to Sun Life Financial's net margin of 7.85%. Sun Life Financial's return on equity of 17.80% beat Canadian Imperial Bank of Commerce's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.85% 17.80% 1.09%
Canadian Imperial Bank of Commerce 15.84%16.31%0.84%

In the previous week, Canadian Imperial Bank of Commerce had 5 more articles in the media than Sun Life Financial. MarketBeat recorded 10 mentions for Canadian Imperial Bank of Commerce and 5 mentions for Sun Life Financial. Canadian Imperial Bank of Commerce's average media sentiment score of 1.34 beat Sun Life Financial's score of 0.94 indicating that Canadian Imperial Bank of Commerce is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Canadian Imperial Bank of Commerce
9 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Canadian Imperial Bank of Commerce beats Sun Life Financial on 11 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Manulife Financial?

Sun Life Financial (NYSE:SLF) and Manulife Financial (NYSE:MFC) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, earnings, analyst recommendations, dividends, valuation, institutional ownership, profitability and risk.

Sun Life Financial has a beta of 0.9, indicating that its share price is 10% less volatile than the broader market. Comparatively, Manulife Financial has a beta of 0.84, indicating that its share price is 16% less volatile than the broader market.

Manulife Financial has a net margin of 10.19% compared to Sun Life Financial's net margin of 7.85%. Sun Life Financial's return on equity of 17.80% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.85% 17.80% 1.09%
Manulife Financial 10.19%16.58%0.75%

52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 52.6% of Manulife Financial shares are held by institutional investors. 0.0% of Manulife Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Sun Life Financial had 1 more articles in the media than Manulife Financial. MarketBeat recorded 5 mentions for Sun Life Financial and 4 mentions for Manulife Financial. Sun Life Financial's average media sentiment score of 0.94 beat Manulife Financial's score of 0.57 indicating that Sun Life Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Manulife Financial
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Manulife Financial has higher revenue and earnings than Sun Life Financial. Manulife Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.37$2.68B$3.8819.15
Manulife Financial$43.63B1.49$4.14B$2.5215.45

Sun Life Financial currently has a consensus target price of $86.50, indicating a potential upside of 16.39%. Manulife Financial has a consensus target price of $51.50, indicating a potential upside of 32.27%. Given Manulife Financial's stronger consensus rating and higher probable upside, analysts plainly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58
Manulife Financial
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
3.29

Sun Life Financial pays an annual dividend of $2.83 per share and has a dividend yield of 3.8%. Manulife Financial pays an annual dividend of $1.43 per share and has a dividend yield of 3.7%. Sun Life Financial pays out 72.9% of its earnings in the form of a dividend. Manulife Financial pays out 56.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has increased its dividend for 11 consecutive years and Manulife Financial has increased its dividend for 12 consecutive years.

Summary

Manulife Financial beats Sun Life Financial on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialINS IndustryFinance SectorNYSE Exchange
Market Cap$41.18B$15.31B$13.60B$23.04B
Dividend Yield3.84%3.79%5.80%4.10%
P/E Ratio19.158.4920.0230.56
Price / Sales1.371.33141.4521.90
Price / Cash13.338.9319.1518.46
Price / Book2.471.292.214.65
Net Income$2.68B$1.06B$1.13B$1.07B
7 Day Performance2.28%-2.11%0.16%-1.30%
1 Month Performance6.07%-4.20%0.10%-0.52%
1 Year Performance14.24%9.73%11.18%20.96%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
4.7616 of 5 stars
$74.09
+0.8%
$86.50
+16.8%
+12.8%$41.01B$29.99B19.0832,151
BHF
Brighthouse Financial
1.2291 of 5 stars
$62.66
+0.2%
$60.86
-2.9%
+5.4%$3.59B$5.53BN/A1,400
BMO
Bank Of Montreal
4.246 of 5 stars
$162.84
+0.5%
$163.00
+0.1%
+52.1%$113.90B$37.54B17.2953,234
BNS
Bank of Nova Scotia
4.8658 of 5 stars
$78.73
-1.7%
$117.00
+48.6%
+50.3%$98.20B$38.40B15.0286,431
CM
Canadian Imperial Bank of Commerce
4.7864 of 5 stars
$106.04
-2.5%
$167.00
+57.5%
+59.3%$99.48B$44.36B14.5749,824

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This page (NYSE:SLF) was last updated on 6/9/2026 by MarketBeat.com Staff.
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