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Sun Life Financial (SLF) Competitors

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$78.09 +0.20 (+0.25%)
Closing price 06/29/2026 03:59 PM Eastern
Extended Trading
$78.08 -0.01 (-0.01%)
As of 07:37 AM Eastern
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SLF vs. BHF, BMO, BNS, MFC, and RY

Should you buy Sun Life Financial stock or one of its competitors? MarketBeat compares Sun Life Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sun Life Financial include Brighthouse Financial (BHF), Bank Of Montreal (BMO), Bank of Nova Scotia (BNS), Manulife Financial (MFC), and Royal Bank Of Canada (RY). These companies are all part of the "finance" sector.

How does Sun Life Financial compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHF) and Sun Life Financial (NYSE:SLF) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, risk, valuation, profitability, institutional ownership and dividends.

81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are owned by institutional investors. 1.6% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Sun Life Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.77B0.54$433M-$2.98N/A
Sun Life Financial$29.99B1.44$2.68B$3.8820.13

Sun Life Financial has a net margin of 7.85% compared to Brighthouse Financial's net margin of -1.10%. Sun Life Financial's return on equity of 17.80% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse Financial-1.10% 16.88% 0.43%
Sun Life Financial 7.85%17.80%1.09%

In the previous week, Sun Life Financial had 3 more articles in the media than Brighthouse Financial. MarketBeat recorded 4 mentions for Sun Life Financial and 1 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.44 beat Sun Life Financial's score of 0.40 indicating that Brighthouse Financial is being referred to more favorably in the media.

Company Overall Sentiment
Brighthouse Financial Positive
Sun Life Financial Neutral

Brighthouse Financial presently has a consensus price target of $60.86, indicating a potential downside of 4.27%. Sun Life Financial has a consensus price target of $84.67, indicating a potential upside of 8.43%. Given Sun Life Financial's stronger consensus rating and higher possible upside, analysts clearly believe Sun Life Financial is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
3 Sell rating(s)
8 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.73
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58

Brighthouse Financial has a beta of 0.86, indicating that its share price is 14% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.9, indicating that its share price is 10% less volatile than the broader market.

Summary

Sun Life Financial beats Brighthouse Financial on 14 of the 17 factors compared between the two stocks.

How does Sun Life Financial compare to Bank Of Montreal?

Sun Life Financial (NYSE:SLF) and Bank Of Montreal (NYSE:BMO) are both large-cap finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, media sentiment, profitability, dividends, earnings and analyst recommendations.

52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 45.8% of Bank Of Montreal shares are held by institutional investors. 1.0% of Bank Of Montreal shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Sun Life Financial currently has a consensus target price of $84.67, suggesting a potential upside of 8.43%. Bank Of Montreal has a consensus target price of $163.00, suggesting a potential downside of 7.48%. Given Sun Life Financial's stronger consensus rating and higher possible upside, equities analysts plainly believe Sun Life Financial is more favorable than Bank Of Montreal.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58
Bank Of Montreal
1 Sell rating(s)
7 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.31

Sun Life Financial pays an annual dividend of $2.83 per share and has a dividend yield of 3.6%. Bank Of Montreal pays an annual dividend of $4.95 per share and has a dividend yield of 2.8%. Sun Life Financial pays out 72.9% of its earnings in the form of a dividend. Bank Of Montreal pays out 52.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has increased its dividend for 11 consecutive years and Bank Of Montreal has increased its dividend for 4 consecutive years. Sun Life Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Bank Of Montreal has a net margin of 12.60% compared to Sun Life Financial's net margin of 7.85%. Sun Life Financial's return on equity of 17.80% beat Bank Of Montreal's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.85% 17.80% 1.09%
Bank Of Montreal 12.60%13.04%0.70%

Sun Life Financial has a beta of 0.9, meaning that its share price is 10% less volatile than the broader market. Comparatively, Bank Of Montreal has a beta of 0.95, meaning that its share price is 5% less volatile than the broader market.

In the previous week, Bank Of Montreal had 1 more articles in the media than Sun Life Financial. MarketBeat recorded 5 mentions for Bank Of Montreal and 4 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 0.40 beat Bank Of Montreal's score of 0.24 indicating that Sun Life Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Bank Of Montreal
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Bank Of Montreal has higher revenue and earnings than Sun Life Financial. Bank Of Montreal is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life Financial$29.99B1.44$2.68B$3.8820.13
Bank Of Montreal$37.54B3.29$6.22B$9.4218.70

Summary

Sun Life Financial beats Bank Of Montreal on 11 of the 20 factors compared between the two stocks.

How does Sun Life Financial compare to Bank of Nova Scotia?

Bank of Nova Scotia (NYSE:BNS) and Sun Life Financial (NYSE:SLF) are both large-cap finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, media sentiment, earnings, institutional ownership, profitability, risk, dividends and analyst recommendations.

Bank of Nova Scotia has a net margin of 13.38% compared to Sun Life Financial's net margin of 7.85%. Sun Life Financial's return on equity of 17.80% beat Bank of Nova Scotia's return on equity.

Company Net Margins Return on Equity Return on Assets
Bank of Nova Scotia13.38% 13.16% 0.70%
Sun Life Financial 7.85%17.80%1.09%

Bank of Nova Scotia presently has a consensus target price of $117.00, indicating a potential upside of 35.09%. Sun Life Financial has a consensus target price of $84.67, indicating a potential upside of 8.43%. Given Bank of Nova Scotia's higher possible upside, equities analysts clearly believe Bank of Nova Scotia is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bank of Nova Scotia
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58

In the previous week, Sun Life Financial had 4 more articles in the media than Bank of Nova Scotia. MarketBeat recorded 4 mentions for Sun Life Financial and 0 mentions for Bank of Nova Scotia. Bank of Nova Scotia's average media sentiment score of 1.00 beat Sun Life Financial's score of 0.40 indicating that Bank of Nova Scotia is being referred to more favorably in the media.

Company Overall Sentiment
Bank of Nova Scotia Positive
Sun Life Financial Neutral

Bank of Nova Scotia pays an annual dividend of $3.16 per share and has a dividend yield of 3.6%. Sun Life Financial pays an annual dividend of $2.83 per share and has a dividend yield of 3.6%. Bank of Nova Scotia pays out 60.3% of its earnings in the form of a dividend. Sun Life Financial pays out 72.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Bank of Nova Scotia has raised its dividend for 14 consecutive years and Sun Life Financial has raised its dividend for 11 consecutive years. Bank of Nova Scotia is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Bank of Nova Scotia has a beta of 1.12, suggesting that its stock price is 12% more volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.9, suggesting that its stock price is 10% less volatile than the broader market.

Bank of Nova Scotia has higher revenue and earnings than Sun Life Financial. Bank of Nova Scotia is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bank of Nova Scotia$52.70B2.01$5.56B$5.2416.53
Sun Life Financial$29.99B1.44$2.68B$3.8820.13

49.1% of Bank of Nova Scotia shares are owned by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are owned by institutional investors. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Bank of Nova Scotia beats Sun Life Financial on 11 of the 19 factors compared between the two stocks.

How does Sun Life Financial compare to Manulife Financial?

Manulife Financial (NYSE:MFC) and Sun Life Financial (NYSE:SLF) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, media sentiment, institutional ownership, earnings, dividends and profitability.

Manulife Financial has a beta of 0.84, indicating that its share price is 16% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.9, indicating that its share price is 10% less volatile than the broader market.

Manulife Financial has a net margin of 10.19% compared to Sun Life Financial's net margin of 7.85%. Sun Life Financial's return on equity of 17.80% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Manulife Financial10.19% 16.58% 0.75%
Sun Life Financial 7.85%17.80%1.09%

In the previous week, Sun Life Financial had 1 more articles in the media than Manulife Financial. MarketBeat recorded 4 mentions for Sun Life Financial and 3 mentions for Manulife Financial. Manulife Financial's average media sentiment score of 0.67 beat Sun Life Financial's score of 0.40 indicating that Manulife Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Manulife Financial
0 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sun Life Financial
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

52.6% of Manulife Financial shares are held by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are held by institutional investors. 0.0% of Manulife Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Manulife Financial pays an annual dividend of $1.43 per share and has a dividend yield of 3.5%. Sun Life Financial pays an annual dividend of $2.83 per share and has a dividend yield of 3.6%. Manulife Financial pays out 56.7% of its earnings in the form of a dividend. Sun Life Financial pays out 72.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Manulife Financial has increased its dividend for 12 consecutive years and Sun Life Financial has increased its dividend for 11 consecutive years.

Manulife Financial has higher revenue and earnings than Sun Life Financial. Manulife Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Manulife Financial$43.63B1.56$4.14B$2.5216.13
Sun Life Financial$29.99B1.44$2.68B$3.8820.13

Manulife Financial currently has a consensus price target of $51.50, indicating a potential upside of 26.66%. Sun Life Financial has a consensus price target of $84.67, indicating a potential upside of 8.43%. Given Manulife Financial's stronger consensus rating and higher possible upside, equities analysts plainly believe Manulife Financial is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Manulife Financial
0 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
3.29
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58

Summary

Manulife Financial beats Sun Life Financial on 12 of the 20 factors compared between the two stocks.

How does Sun Life Financial compare to Royal Bank Of Canada?

Royal Bank Of Canada (NYSE:RY) and Sun Life Financial (NYSE:SLF) are both large-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, profitability, earnings, risk, media sentiment, institutional ownership and valuation.

Royal Bank Of Canada pays an annual dividend of $5.10 per share and has a dividend yield of 2.5%. Sun Life Financial pays an annual dividend of $2.83 per share and has a dividend yield of 3.6%. Royal Bank Of Canada pays out 45.8% of its earnings in the form of a dividend. Sun Life Financial pays out 72.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Royal Bank Of Canada has raised its dividend for 15 consecutive years and Sun Life Financial has raised its dividend for 11 consecutive years.

In the previous week, Royal Bank Of Canada had 13 more articles in the media than Sun Life Financial. MarketBeat recorded 17 mentions for Royal Bank Of Canada and 4 mentions for Sun Life Financial. Royal Bank Of Canada's average media sentiment score of 0.98 beat Sun Life Financial's score of 0.40 indicating that Royal Bank Of Canada is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Royal Bank Of Canada
12 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Sun Life Financial
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Royal Bank Of Canada has a net margin of 15.92% compared to Sun Life Financial's net margin of 7.85%. Sun Life Financial's return on equity of 17.80% beat Royal Bank Of Canada's return on equity.

Company Net Margins Return on Equity Return on Assets
Royal Bank Of Canada15.92% 17.68% 0.97%
Sun Life Financial 7.85%17.80%1.09%

Royal Bank Of Canada has higher revenue and earnings than Sun Life Financial. Royal Bank Of Canada is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Royal Bank Of Canada$69.51B4.10$14.54B$11.1318.40
Sun Life Financial$29.99B1.44$2.68B$3.8820.13

Royal Bank Of Canada has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market. Comparatively, Sun Life Financial has a beta of 0.9, indicating that its share price is 10% less volatile than the broader market.

Royal Bank Of Canada currently has a consensus target price of $225.00, indicating a potential upside of 9.85%. Sun Life Financial has a consensus target price of $84.67, indicating a potential upside of 8.43%. Given Royal Bank Of Canada's stronger consensus rating and higher possible upside, equities research analysts plainly believe Royal Bank Of Canada is more favorable than Sun Life Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Royal Bank Of Canada
0 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.79
Sun Life Financial
1 Sell rating(s)
4 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.58

45.3% of Royal Bank Of Canada shares are held by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Royal Bank Of Canada beats Sun Life Financial on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialINS IndustryFinance SectorNYSE Exchange
Market Cap$43.17B$15.78B$13.88B$23.30B
Dividend Yield3.63%3.65%5.69%4.07%
P/E Ratio20.138.9720.4731.98
Price / Sales1.441.41128.47111.62
Price / Cash14.089.5319.6718.60
Price / Book2.601.382.254.78
Net Income$2.68B$1.06B$1.14B$1.07B
7 Day Performance0.63%0.32%0.73%1.43%
1 Month Performance8.58%2.89%1.42%0.75%
1 Year Performance17.60%12.18%14.52%25.24%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
4.6366 of 5 stars
$78.09
+0.3%
$84.67
+8.4%
+18.5%$43.17B$29.99B20.1332,151
BHF
Brighthouse Financial
1.2995 of 5 stars
$63.05
-0.3%
$60.86
-3.5%
+16.8%$3.63B$5.53BN/A1,400
BMO
Bank Of Montreal
3.7945 of 5 stars
$173.16
+1.4%
$163.00
-5.9%
+61.5%$119.64B$55.92B18.3853,234
BNS
Bank of Nova Scotia
4.8186 of 5 stars
$86.94
-0.1%
$117.00
+34.6%
+57.9%$106.61B$52.70B16.5986,431
MFC
Manulife Financial
4.959 of 5 stars
$40.33
-0.7%
$51.50
+27.7%
+27.2%$67.77B$53.19B16.0037,000

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This page (NYSE:SLF) was last updated on 6/30/2026 by MarketBeat.com Staff.
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