Sun Life Financial (SLF) Competitors $65.11 +1.01 (+1.57%) As of 09:45 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SLF vs. CB, MFC, PUK, WTW, CRBG, PFG, RYAN, EQH, AEG, and EGShould you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Chubb (CB), Manulife Financial (MFC), Prudential (PUK), Willis Towers Watson Public (WTW), Corebridge Financial (CRBG), Principal Financial Group (PFG), Ryan Specialty (RYAN), Equitable (EQH), Aegon (AEG), and Everest Group (EG). These companies are all part of the "insurance" industry. Sun Life Financial vs. Its Competitors Chubb Manulife Financial Prudential Willis Towers Watson Public Corebridge Financial Principal Financial Group Ryan Specialty Equitable Aegon Everest Group Sun Life Financial (NYSE:SLF) and Chubb (NYSE:CB) are both large-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, dividends, community ranking, institutional ownership, profitability, valuation, analyst recommendations and media sentiment. Is SLF or CB more profitable? Chubb has a net margin of 15.05% compared to Sun Life Financial's net margin of 7.47%. Sun Life Financial's return on equity of 17.33% beat Chubb's return on equity.Company Net Margins Return on Equity Return on Assets Sun Life Financial7.47% 17.33% 1.12% Chubb 15.05%12.37%3.43% Does the MarketBeat Community prefer SLF or CB? Chubb received 239 more outperform votes than Sun Life Financial when rated by MarketBeat users. Likewise, 62.86% of users gave Chubb an outperform vote while only 62.37% of users gave Sun Life Financial an outperform vote. CompanyUnderperformOutperformSun Life FinancialOutperform Votes49462.37% Underperform Votes29837.63% ChubbOutperform Votes73362.86% Underperform Votes43337.14% Do insiders and institutionals have more ownership in SLF or CB? 52.3% of Sun Life Financial shares are owned by institutional investors. Comparatively, 83.8% of Chubb shares are owned by institutional investors. 0.9% of Chubb shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Which has better earnings & valuation, SLF or CB? Chubb has higher revenue and earnings than Sun Life Financial. Chubb is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSun Life Financial$28.32B1.29$2.31B$3.9316.48Chubb$55.75B2.07$9.27B$20.7813.87 Does the media prefer SLF or CB? In the previous week, Chubb had 24 more articles in the media than Sun Life Financial. MarketBeat recorded 30 mentions for Chubb and 6 mentions for Sun Life Financial. Chubb's average media sentiment score of 1.42 beat Sun Life Financial's score of 0.90 indicating that Chubb is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sun Life Financial 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Chubb 27 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts prefer SLF or CB? Sun Life Financial currently has a consensus target price of $88.00, suggesting a potential upside of 35.84%. Chubb has a consensus target price of $307.53, suggesting a potential upside of 6.71%. Given Sun Life Financial's stronger consensus rating and higher probable upside, equities analysts plainly believe Sun Life Financial is more favorable than Chubb.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sun Life Financial 0 Sell rating(s) 1 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.80Chubb 2 Sell rating(s) 6 Hold rating(s) 8 Buy rating(s) 2 Strong Buy rating(s) 2.56 Is SLF or CB a better dividend stock? Sun Life Financial pays an annual dividend of $2.55 per share and has a dividend yield of 3.9%. Chubb pays an annual dividend of $3.88 per share and has a dividend yield of 1.3%. Sun Life Financial pays out 64.9% of its earnings in the form of a dividend. Chubb pays out 18.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial has increased its dividend for 11 consecutive years and Chubb has increased its dividend for 31 consecutive years. Which has more risk & volatility, SLF or CB? Sun Life Financial has a beta of 0.92, indicating that its share price is 8% less volatile than the S&P 500. Comparatively, Chubb has a beta of 0.54, indicating that its share price is 46% less volatile than the S&P 500. SummaryChubb beats Sun Life Financial on 16 of the 22 factors compared between the two stocks. Get Sun Life Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for SLF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SLF vs. The Competition Export to ExcelMetricSun Life FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$36.13B$13.83B$11.71B$19.80BDividend Yield3.98%3.78%5.68%3.80%P/E Ratio16.4813.5919.4827.15Price / Sales1.291.5125.4332.74Price / Cash14.018.2317.7417.51Price / Book2.331.392.164.45Net Income$2.31B$1.16B$1.01B$986.05M7 Day Performance0.86%2.14%1.07%0.48%1 Month Performance1.79%0.12%1.74%3.69%1 Year Performance31.87%10.10%538.82%9.85% Sun Life Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SLFSun Life Financial4.8269 of 5 stars$65.11+1.6%$88.00+35.2%+33.6%$36.82B$28.32B16.6231,768CBChubb4.8672 of 5 stars$286.20-0.2%$307.53+7.5%+8.9%$114.69B$56.73B12.6034,000Positive NewsMFCManulife Financial4.9245 of 5 stars$31.19+0.0%$45.67+46.4%+21.8%$53.43B$44.71B15.0740,000Positive NewsPUKPrudential3.3911 of 5 stars$24.49+2.2%N/A+35.3%$31.88B$8.14B10.5514,500Gap UpWTWWillis Towers Watson Public3.0085 of 5 stars$297.83+0.5%$356.30+19.6%+15.7%$29.53B$9.81B-297.8346,600CRBGCorebridge Financial4.2103 of 5 stars$32.31+0.8%$37.00+14.5%+10.7%$17.76B$16.06B8.557,700Positive NewsPFGPrincipal Financial Group2.8266 of 5 stars$76.73+1.1%N/AN/A$17.20B$15.77B16.4319,300RYANRyan Specialty3.9145 of 5 stars$65.46-0.6%$75.58+15.5%+15.2%$17.18B$2.65B94.873,850EQHEquitable4.1878 of 5 stars$53.04+2.8%$61.67+16.3%+31.0%$16.12B$14.78B13.898,200Positive NewsInsider TradeAEGAegon3.9481 of 5 stars$7.02+1.1%N/A+7.8%$15.46B$19.52B7.3122,300EGEverest Group4.7163 of 5 stars$338.88+1.3%$398.09+17.5%-9.3%$14.41B$17.23B10.792,430Analyst Revision Related Companies and Tools Related Companies Chubb Alternatives Manulife Financial Alternatives Prudential Alternatives Willis Towers Watson Public Alternatives Corebridge Financial Alternatives Principal Financial Group Alternatives Ryan Specialty Alternatives Equitable Alternatives Aegon Alternatives Everest Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SLF) was last updated on 6/24/2025 by MarketBeat.com Staff From Our PartnersSpecial gold investment soars 2,300% ... 5,090% ... 9,850%In my 54 years as an investor, I’ve seen my share of gold bull markets. 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