Go Pro

Voya Financial (VOYA) Competitors

Voya Financial logo
$99.54 -0.74 (-0.73%)
Closing price 07/31/2026 03:59 PM Eastern
Extended Trading
$99.44 -0.09 (-0.10%)
As of 07/31/2026 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

VOYA vs. BHF, PFG, AMP, CNO, and CRBG

Should you buy Voya Financial stock or one of its competitors? MarketBeat compares Voya Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Voya Financial include Brighthouse Financial (BHF), Principal Financial Group (PFG), Ameriprise Financial (AMP), CNO Financial Group (CNO), and Corebridge Financial (CRBG). These companies are all part of the "finance" sector.

How does Voya Financial compare to Brighthouse Financial?

Voya Financial (NYSE:VOYA) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, valuation, institutional ownership, media sentiment, analyst recommendations, dividends and profitability.

Voya Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Voya Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Voya Financial$8.19B1.10$654M$6.6215.04
Brighthouse Financial$6.77B0.53$433M-$2.98N/A

Voya Financial has a net margin of 8.24% compared to Brighthouse Financial's net margin of -1.10%. Brighthouse Financial's return on equity of 16.88% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Voya Financial8.24% 13.84% 0.52%
Brighthouse Financial -1.10%16.88%0.43%

96.1% of Voya Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.6% of Voya Financial shares are held by company insiders. Comparatively, 1.6% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Voya Financial and Voya Financial both had 9 articles in the media. Brighthouse Financial's average media sentiment score of 1.35 beat Voya Financial's score of 1.00 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Voya Financial
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
7 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Voya Financial presently has a consensus price target of $100.15, indicating a potential upside of 0.62%. Brighthouse Financial has a consensus price target of $60.50, indicating a potential downside of 2.28%. Given Voya Financial's stronger consensus rating and higher possible upside, equities analysts clearly believe Voya Financial is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Voya Financial
1 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.69
Brighthouse Financial
2 Sell rating(s)
8 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

Voya Financial has a beta of 0.89, suggesting that its stock price is 11% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.87, suggesting that its stock price is 13% less volatile than the broader market.

Summary

Voya Financial beats Brighthouse Financial on 13 of the 16 factors compared between the two stocks.

How does Voya Financial compare to Principal Financial Group?

Voya Financial (NYSE:VOYA) and Principal Financial Group (NASDAQ:PFG) are both finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, institutional ownership, valuation, analyst recommendations, risk and media sentiment.

Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 1.9%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. Voya Financial pays out 28.4% of its earnings in the form of a dividend. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Voya Financial has increased its dividend for 6 consecutive years and Principal Financial Group has increased its dividend for 2 consecutive years.

Voya Financial has a beta of 0.89, suggesting that its share price is 11% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market.

Principal Financial Group has a net margin of 9.93% compared to Voya Financial's net margin of 8.24%. Principal Financial Group's return on equity of 16.49% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Voya Financial8.24% 13.84% 0.52%
Principal Financial Group 9.93%16.49%0.58%

In the previous week, Principal Financial Group had 16 more articles in the media than Voya Financial. MarketBeat recorded 25 mentions for Principal Financial Group and 9 mentions for Voya Financial. Principal Financial Group's average media sentiment score of 1.14 beat Voya Financial's score of 1.00 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Voya Financial
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
14 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group has higher revenue and earnings than Voya Financial. Voya Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Voya Financial$8.19B1.10$654M$6.6215.04
Principal Financial Group$15.63B1.56$1.19B$7.0416.15

Voya Financial presently has a consensus target price of $100.15, suggesting a potential upside of 0.62%. Principal Financial Group has a consensus target price of $105.75, suggesting a potential downside of 7.02%. Given Voya Financial's stronger consensus rating and higher possible upside, research analysts plainly believe Voya Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Voya Financial
1 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.69
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

96.1% of Voya Financial shares are owned by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are owned by institutional investors. 1.6% of Voya Financial shares are owned by company insiders. Comparatively, 1.1% of Principal Financial Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Principal Financial Group beats Voya Financial on 11 of the 20 factors compared between the two stocks.

How does Voya Financial compare to Ameriprise Financial?

Voya Financial (NYSE:VOYA) and Ameriprise Financial (NYSE:AMP) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their media sentiment, valuation, profitability, dividends, analyst recommendations, risk, earnings and institutional ownership.

Ameriprise Financial has a net margin of 20.24% compared to Voya Financial's net margin of 8.24%. Ameriprise Financial's return on equity of 64.19% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Voya Financial8.24% 13.84% 0.52%
Ameriprise Financial 20.24%64.19%2.15%

Ameriprise Financial has higher revenue and earnings than Voya Financial. Ameriprise Financial is trading at a lower price-to-earnings ratio than Voya Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Voya Financial$8.19B1.10$654M$6.6215.04
Ameriprise Financial$18.48B2.66$3.56B$41.4613.20

Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 1.9%. Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.2%. Voya Financial pays out 28.4% of its earnings in the form of a dividend. Ameriprise Financial pays out 16.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Voya Financial has increased its dividend for 6 consecutive years and Ameriprise Financial has increased its dividend for 21 consecutive years.

Voya Financial has a beta of 0.89, indicating that its share price is 11% less volatile than the broader market. Comparatively, Ameriprise Financial has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market.

96.1% of Voya Financial shares are owned by institutional investors. Comparatively, 84.0% of Ameriprise Financial shares are owned by institutional investors. 1.6% of Voya Financial shares are owned by insiders. Comparatively, 0.6% of Ameriprise Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Voya Financial currently has a consensus price target of $100.15, suggesting a potential upside of 0.62%. Ameriprise Financial has a consensus price target of $555.33, suggesting a potential upside of 1.47%. Given Ameriprise Financial's higher probable upside, analysts clearly believe Ameriprise Financial is more favorable than Voya Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Voya Financial
1 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.69
Ameriprise Financial
1 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.64

In the previous week, Ameriprise Financial had 25 more articles in the media than Voya Financial. MarketBeat recorded 34 mentions for Ameriprise Financial and 9 mentions for Voya Financial. Ameriprise Financial's average media sentiment score of 1.01 beat Voya Financial's score of 1.00 indicating that Ameriprise Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Voya Financial
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ameriprise Financial
22 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Ameriprise Financial beats Voya Financial on 14 of the 20 factors compared between the two stocks.

How does Voya Financial compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Voya Financial (NYSE:VOYA) are both mid-cap finance companies, but which is the better stock? We will compare the two companies based on the strength of their risk, profitability, earnings, institutional ownership, analyst recommendations, valuation, dividends and media sentiment.

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 96.1% of Voya Financial shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by insiders. Comparatively, 1.6% of Voya Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

CNO Financial Group presently has a consensus price target of $51.50, indicating a potential downside of 6.57%. Voya Financial has a consensus price target of $100.15, indicating a potential upside of 0.62%. Given Voya Financial's stronger consensus rating and higher probable upside, analysts plainly believe Voya Financial is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Voya Financial
1 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.69

CNO Financial Group has a beta of 0.81, meaning that its stock price is 19% less volatile than the broader market. Comparatively, Voya Financial has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market.

In the previous week, CNO Financial Group had 8 more articles in the media than Voya Financial. MarketBeat recorded 17 mentions for CNO Financial Group and 9 mentions for Voya Financial. CNO Financial Group's average media sentiment score of 1.03 beat Voya Financial's score of 1.00 indicating that CNO Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
9 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Voya Financial
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 1.9%. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. Voya Financial pays out 28.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Voya Financial has raised its dividend for 6 consecutive years. Voya Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Voya Financial has higher revenue and earnings than CNO Financial Group. Voya Financial is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.15$229.30M$2.4922.14
Voya Financial$8.19B1.10$654M$6.6215.04

Voya Financial has a net margin of 8.24% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Voya Financial 8.24%13.84%0.52%

Summary

Voya Financial beats CNO Financial Group on 13 of the 20 factors compared between the two stocks.

How does Voya Financial compare to Corebridge Financial?

Voya Financial (NYSE:VOYA) and Corebridge Financial (NYSE:CRBG) are both finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, dividends, analyst recommendations, earnings, risk, profitability and valuation.

Voya Financial has a net margin of 8.24% compared to Corebridge Financial's net margin of 1.20%. Corebridge Financial's return on equity of 18.44% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Voya Financial8.24% 13.84% 0.52%
Corebridge Financial 1.20%18.44%0.59%

In the previous week, Corebridge Financial had 4 more articles in the media than Voya Financial. MarketBeat recorded 13 mentions for Corebridge Financial and 9 mentions for Voya Financial. Corebridge Financial's average media sentiment score of 1.10 beat Voya Financial's score of 1.00 indicating that Corebridge Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Voya Financial
5 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Corebridge Financial
8 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

96.1% of Voya Financial shares are held by institutional investors. Comparatively, 98.3% of Corebridge Financial shares are held by institutional investors. 1.6% of Voya Financial shares are held by company insiders. Comparatively, 0.3% of Corebridge Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 1.9%. Corebridge Financial pays an annual dividend of $1.00 per share and has a dividend yield of 3.2%. Voya Financial pays out 28.4% of its earnings in the form of a dividend. Corebridge Financial pays out 181.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Voya Financial has increased its dividend for 6 consecutive years and Corebridge Financial has increased its dividend for 1 consecutive years.

Voya Financial has higher earnings, but lower revenue than Corebridge Financial. Voya Financial is trading at a lower price-to-earnings ratio than Corebridge Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Voya Financial$8.19B1.10$654M$6.6215.04
Corebridge Financial$20.46B0.68-$366M$0.5556.73

Voya Financial presently has a consensus price target of $100.15, indicating a potential upside of 0.62%. Corebridge Financial has a consensus price target of $36.75, indicating a potential upside of 17.77%. Given Corebridge Financial's higher probable upside, analysts clearly believe Corebridge Financial is more favorable than Voya Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Voya Financial
1 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.69
Corebridge Financial
0 Sell rating(s)
6 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.60

Voya Financial has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market. Comparatively, Corebridge Financial has a beta of 1.08, meaning that its stock price is 8% more volatile than the broader market.

Summary

Corebridge Financial beats Voya Financial on 11 of the 20 factors compared between the two stocks.

Get Voya Financial News Delivered to You Automatically

Sign up to receive the latest news and ratings for VOYA and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding VOYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

VOYA vs. The Competition

MetricVoya FinancialFinancial Services IndustryFinance SectorNYSE Exchange
Market Cap$9.01B$27.07B$13.63B$23.69B
Dividend Yield1.89%5.81%5.95%4.22%
P/E Ratio15.0419.3028.6630.98
Price / Sales1.10389.56468.0019.22
Price / Cash10.4943.8744.5018.73
Price / Book1.393.133.684.76
Net Income$654M$1.09B$1.31B$1.07B
7 Day Performance0.95%0.08%4.00%0.35%
1 Month Performance5.57%-3.70%-0.17%-0.55%
1 Year Performance47.92%-10.04%12.94%19.21%

Voya Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
VOYA
Voya Financial
4.6899 of 5 stars
$99.54
-0.7%
$100.15
+0.6%
+47.9%$9.01B$8.19B15.0411,000
BHF
Brighthouse Financial
1.4114 of 5 stars
$63.16
-0.1%
$60.50
-4.2%
+34.1%$3.63B$6.77BN/A1,400
PFG
Principal Financial Group
4.124 of 5 stars
$111.29
+1.7%
$105.00
-5.7%
+50.6%$23.63B$15.63B15.9211,600
AMP
Ameriprise Financial
4.8525 of 5 stars
$537.01
+1.5%
$555.33
+3.4%
+9.1%$47.55B$18.94B12.9513,600
CNO
CNO Financial Group
4.0079 of 5 stars
$53.12
-0.2%
$51.50
-3.1%
+55.4%$4.97B$4.51B21.333,300

Related Companies and Tools


This page (NYSE:VOYA) was last updated on 8/2/2026 by MarketBeat.com Staff.
From Our Partners