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Voya Financial (VOYA) Competitors

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$81.56 +0.60 (+0.74%)
Closing price 05/13/2026 03:59 PM Eastern
Extended Trading
$82.56 +1.00 (+1.22%)
As of 06:40 AM Eastern
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VOYA vs. BHF, PFG, WTFC, AMP, and CNO

Should you buy Voya Financial stock or one of its competitors? MarketBeat compares Voya Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Voya Financial include Brighthouse Financial (BHF), Principal Financial Group (PFG), Wintrust Financial (WTFC), Ameriprise Financial (AMP), and CNO Financial Group (CNO). These companies are all part of the "finance" sector.

How does Voya Financial compare to Brighthouse Financial?

Voya Financial (NYSE:VOYA) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, media sentiment, profitability, risk and earnings.

Voya Financial has a beta of 0.94, indicating that its stock price is 6% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

In the previous week, Voya Financial had 2 more articles in the media than Brighthouse Financial. MarketBeat recorded 5 mentions for Voya Financial and 3 mentions for Brighthouse Financial. Voya Financial's average media sentiment score of 0.33 beat Brighthouse Financial's score of -0.11 indicating that Voya Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Voya Financial
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Brighthouse Financial
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

96.1% of Voya Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.6% of Voya Financial shares are held by insiders. Comparatively, 1.6% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Voya Financial currently has a consensus price target of $87.80, indicating a potential upside of 7.65%. Brighthouse Financial has a consensus price target of $60.86, indicating a potential downside of 0.71%. Given Voya Financial's stronger consensus rating and higher possible upside, research analysts plainly believe Voya Financial is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Voya Financial
1 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.64
Brighthouse Financial
4 Sell rating(s)
7 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.64

Voya Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Voya Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Voya Financial$8.04B0.92$654M$6.6212.32
Brighthouse Financial$6.77B0.52$433M-$2.98N/A

Voya Financial has a net margin of 8.24% compared to Brighthouse Financial's net margin of -1.10%. Brighthouse Financial's return on equity of 16.88% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Voya Financial8.24% 13.84% 0.52%
Brighthouse Financial -1.10%16.88%0.43%

Summary

Voya Financial beats Brighthouse Financial on 14 of the 16 factors compared between the two stocks.

How does Voya Financial compare to Principal Financial Group?

Voya Financial (NYSE:VOYA) and Principal Financial Group (NASDAQ:PFG) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, institutional ownership, profitability, risk, media sentiment, valuation and earnings.

Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 2.3%. Principal Financial Group pays an annual dividend of $3.20 per share and has a dividend yield of 3.2%. Voya Financial pays out 28.4% of its earnings in the form of a dividend. Principal Financial Group pays out 45.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Voya Financial has increased its dividend for 6 consecutive years and Principal Financial Group has increased its dividend for 2 consecutive years.

Voya Financial presently has a consensus price target of $87.80, suggesting a potential upside of 7.65%. Principal Financial Group has a consensus price target of $95.33, suggesting a potential downside of 5.07%. Given Voya Financial's stronger consensus rating and higher possible upside, equities research analysts clearly believe Voya Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Voya Financial
1 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.64
Principal Financial Group
1 Sell rating(s)
7 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.10

Voya Financial has a beta of 0.94, indicating that its share price is 6% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.89, indicating that its share price is 11% less volatile than the broader market.

Principal Financial Group has a net margin of 10.10% compared to Voya Financial's net margin of 8.24%. Principal Financial Group's return on equity of 16.25% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Voya Financial8.24% 13.84% 0.52%
Principal Financial Group 10.10%16.25%0.57%

Principal Financial Group has higher revenue and earnings than Voya Financial. Voya Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Voya Financial$8.04B0.92$654M$6.6212.32
Principal Financial Group$15.63B1.39$1.19B$6.9914.37

96.1% of Voya Financial shares are owned by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are owned by institutional investors. 1.6% of Voya Financial shares are owned by company insiders. Comparatively, 1.1% of Principal Financial Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Principal Financial Group had 2 more articles in the media than Voya Financial. MarketBeat recorded 7 mentions for Principal Financial Group and 5 mentions for Voya Financial. Principal Financial Group's average media sentiment score of 1.04 beat Voya Financial's score of 0.33 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Voya Financial
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Principal Financial Group
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Principal Financial Group beats Voya Financial on 11 of the 19 factors compared between the two stocks.

How does Voya Financial compare to Wintrust Financial?

Wintrust Financial (NASDAQ:WTFC) and Voya Financial (NYSE:VOYA) are both mid-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.

Wintrust Financial pays an annual dividend of $2.20 per share and has a dividend yield of 1.5%. Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 2.3%. Wintrust Financial pays out 18.4% of its earnings in the form of a dividend. Voya Financial pays out 28.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Wintrust Financial has raised its dividend for 12 consecutive years and Voya Financial has raised its dividend for 6 consecutive years.

Wintrust Financial currently has a consensus price target of $168.92, suggesting a potential upside of 15.20%. Voya Financial has a consensus price target of $87.80, suggesting a potential upside of 7.65%. Given Wintrust Financial's stronger consensus rating and higher probable upside, equities analysts clearly believe Wintrust Financial is more favorable than Voya Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Wintrust Financial
0 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.92
Voya Financial
1 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.64

Wintrust Financial has a beta of 0.86, suggesting that its stock price is 14% less volatile than the broader market. Comparatively, Voya Financial has a beta of 0.94, suggesting that its stock price is 6% less volatile than the broader market.

Wintrust Financial has a net margin of 20.11% compared to Voya Financial's net margin of 8.24%. Voya Financial's return on equity of 13.84% beat Wintrust Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Wintrust Financial20.11% 13.15% 1.25%
Voya Financial 8.24%13.84%0.52%

Wintrust Financial has higher earnings, but lower revenue than Voya Financial. Wintrust Financial is trading at a lower price-to-earnings ratio than Voya Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Wintrust Financial$4.23B2.34$823.84M$11.9312.29
Voya Financial$8.04B0.92$654M$6.6212.32

93.5% of Wintrust Financial shares are owned by institutional investors. Comparatively, 96.1% of Voya Financial shares are owned by institutional investors. 1.2% of Wintrust Financial shares are owned by insiders. Comparatively, 1.6% of Voya Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Wintrust Financial had 6 more articles in the media than Voya Financial. MarketBeat recorded 11 mentions for Wintrust Financial and 5 mentions for Voya Financial. Wintrust Financial's average media sentiment score of 0.90 beat Voya Financial's score of 0.33 indicating that Wintrust Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Wintrust Financial
5 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Voya Financial
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Wintrust Financial beats Voya Financial on 13 of the 20 factors compared between the two stocks.

How does Voya Financial compare to Ameriprise Financial?

Ameriprise Financial (NYSE:AMP) and Voya Financial (NYSE:VOYA) are both finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.

Ameriprise Financial has a net margin of 20.57% compared to Voya Financial's net margin of 8.24%. Ameriprise Financial's return on equity of 62.88% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Ameriprise Financial20.57% 62.88% 2.12%
Voya Financial 8.24%13.84%0.52%

Ameriprise Financial currently has a consensus price target of $543.22, suggesting a potential upside of 15.85%. Voya Financial has a consensus price target of $87.80, suggesting a potential upside of 7.65%. Given Ameriprise Financial's higher probable upside, equities analysts clearly believe Ameriprise Financial is more favorable than Voya Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ameriprise Financial
1 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.45
Voya Financial
1 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.64

84.0% of Ameriprise Financial shares are owned by institutional investors. Comparatively, 96.1% of Voya Financial shares are owned by institutional investors. 0.6% of Ameriprise Financial shares are owned by insiders. Comparatively, 1.6% of Voya Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.5%. Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 2.3%. Ameriprise Financial pays out 16.9% of its earnings in the form of a dividend. Voya Financial pays out 28.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Ameriprise Financial has raised its dividend for 21 consecutive years and Voya Financial has raised its dividend for 6 consecutive years.

Ameriprise Financial has a beta of 1.2, suggesting that its stock price is 20% more volatile than the broader market. Comparatively, Voya Financial has a beta of 0.94, suggesting that its stock price is 6% less volatile than the broader market.

Ameriprise Financial has higher revenue and earnings than Voya Financial. Ameriprise Financial is trading at a lower price-to-earnings ratio than Voya Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ameriprise Financial$18.48B2.28$3.56B$40.2111.66
Voya Financial$8.04B0.92$654M$6.6212.32

In the previous week, Ameriprise Financial had 7 more articles in the media than Voya Financial. MarketBeat recorded 12 mentions for Ameriprise Financial and 5 mentions for Voya Financial. Ameriprise Financial's average media sentiment score of 0.70 beat Voya Financial's score of 0.33 indicating that Ameriprise Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ameriprise Financial
5 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Voya Financial
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Ameriprise Financial beats Voya Financial on 14 of the 20 factors compared between the two stocks.

How does Voya Financial compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Voya Financial (NYSE:VOYA) are both mid-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, risk, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability.

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 96.1% of Voya Financial shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by company insiders. Comparatively, 1.6% of Voya Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

CNO Financial Group has a beta of 0.82, meaning that its stock price is 18% less volatile than the broader market. Comparatively, Voya Financial has a beta of 0.94, meaning that its stock price is 6% less volatile than the broader market.

In the previous week, Voya Financial had 2 more articles in the media than CNO Financial Group. MarketBeat recorded 5 mentions for Voya Financial and 3 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 0.85 beat Voya Financial's score of 0.33 indicating that CNO Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
1 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Voya Financial
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

CNO Financial Group pays an annual dividend of $0.68 per share and has a dividend yield of 1.5%. Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 2.3%. CNO Financial Group pays out 27.3% of its earnings in the form of a dividend. Voya Financial pays out 28.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Voya Financial has raised its dividend for 6 consecutive years. Voya Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Voya Financial has higher revenue and earnings than CNO Financial Group. Voya Financial is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B0.96$229.30M$2.4918.50
Voya Financial$8.04B0.92$654M$6.6212.32

Voya Financial has a net margin of 8.24% compared to CNO Financial Group's net margin of 5.44%. CNO Financial Group's return on equity of 17.65% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group5.44% 17.65% 1.18%
Voya Financial 8.24%13.84%0.52%

CNO Financial Group currently has a consensus price target of $47.50, suggesting a potential upside of 3.10%. Voya Financial has a consensus price target of $87.80, suggesting a potential upside of 7.65%. Given Voya Financial's stronger consensus rating and higher possible upside, analysts plainly believe Voya Financial is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
1 Sell rating(s)
1 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.40
Voya Financial
1 Sell rating(s)
2 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.64

Summary

Voya Financial beats CNO Financial Group on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding VOYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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VOYA vs. The Competition

MetricVoya FinancialINS IndustryFinance SectorNYSE Exchange
Market Cap$7.34B$16.52B$13.49B$22.96B
Dividend Yield2.35%3.42%5.81%4.06%
P/E Ratio12.328.9923.1328.29
Price / Sales0.921.37173.2024.50
Price / Cash8.549.1720.5025.11
Price / Book1.141.292.144.73
Net Income$654M$1.06B$1.11B$1.07B
7 Day Performance2.43%-1.45%-1.14%-1.11%
1 Month Performance12.93%-0.62%0.14%1.36%
1 Year Performance18.25%10.03%10.81%24.41%

Voya Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
VOYA
Voya Financial
4.6425 of 5 stars
$81.56
+0.7%
$87.80
+7.7%
+17.0%$7.34B$8.04B12.3211,000
BHF
Brighthouse Financial
0.9725 of 5 stars
$62.69
+0.1%
$60.86
-2.9%
+2.5%$3.60B$6.77B10.811,400
PFG
Principal Financial Group
3.9901 of 5 stars
$99.46
-1.6%
$95.33
-4.1%
N/A$21.84B$15.63B14.2311,600
WTFC
Wintrust Financial
4.5548 of 5 stars
$148.95
-0.4%
$168.92
+13.4%
+20.0%$10.09B$4.23B12.495,902
AMP
Ameriprise Financial
4.5444 of 5 stars
$468.54
+0.3%
$543.22
+15.9%
-9.9%$42.60B$18.48B11.6513,600

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This page (NYSE:VOYA) was last updated on 5/14/2026 by MarketBeat.com Staff.
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