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Voya Financial (VOYA) Competitors

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$97.74 +0.25 (+0.26%)
As of 08/21/2026 03:58 PM Eastern

VOYA vs. BHF, PFG, AMP, CNO, and CRBG

Should you buy Voya Financial stock or one of its competitors? Voya Financial's main competitors and comparable companies include Brighthouse Financial (BHF), Principal Financial Group (PFG), Ameriprise Financial (AMP), CNO Financial Group (CNO), and Corebridge Financial (CRBG). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Voya Financial compare to Brighthouse Financial?

Voya Financial (NYSE:VOYA) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, risk, media sentiment, earnings, dividends, analyst recommendations, institutional ownership and valuation.

Voya Financial has a beta of 0.89, meaning that its share price is 11% less volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.87, meaning that its share price is 13% less volatile than the broader market.

In the previous week, Voya Financial had 5 more articles in the media than Brighthouse Financial. MarketBeat recorded 10 mentions for Voya Financial and 5 mentions for Brighthouse Financial. Voya Financial's average media sentiment score of 1.45 beat Brighthouse Financial's score of 0.96 indicating that Voya Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Voya Financial
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

96.1% of Voya Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.6% of Voya Financial shares are held by insiders. Comparatively, 1.6% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Voya Financial currently has a consensus target price of $102.85, indicating a potential upside of 5.22%. Brighthouse Financial has a consensus target price of $60.50, indicating a potential upside of 15.75%. Given Brighthouse Financial's higher probable upside, analysts clearly believe Brighthouse Financial is more favorable than Voya Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Voya Financial
1 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.69
Brighthouse Financial
2 Sell rating(s)
8 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

Brighthouse Financial has a net margin of 12.49% compared to Voya Financial's net margin of 7.45%. Brighthouse Financial's return on equity of 17.24% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Voya Financial7.45% 12.31% 0.46%
Brighthouse Financial 12.49%17.24%0.45%

Voya Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Voya Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Voya Financial$8.19B1.08$654M$5.9316.48
Brighthouse Financial$6.77B0.44$433M$12.534.17

Summary

Voya Financial beats Brighthouse Financial on 12 of the 17 factors compared between the two stocks.

How does Voya Financial compare to Principal Financial Group?

Principal Financial Group (NASDAQ:PFG) and Voya Financial (NYSE:VOYA) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, institutional ownership, profitability, analyst recommendations, risk, valuation, dividends and media sentiment.

Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 3.0%. Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 1.9%. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Voya Financial pays out 31.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years and Voya Financial has raised its dividend for 6 consecutive years.

In the previous week, Principal Financial Group had 2 more articles in the media than Voya Financial. MarketBeat recorded 12 mentions for Principal Financial Group and 10 mentions for Voya Financial. Principal Financial Group's average media sentiment score of 1.74 beat Voya Financial's score of 1.45 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
12 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Voya Financial
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group has a beta of 0.88, indicating that its stock price is 12% less volatile than the broader market. Comparatively, Voya Financial has a beta of 0.89, indicating that its stock price is 11% less volatile than the broader market.

Principal Financial Group has higher revenue and earnings than Voya Financial. Principal Financial Group is trading at a lower price-to-earnings ratio than Voya Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.52$1.19B$7.0415.73
Voya Financial$8.19B1.08$654M$5.9316.48

Principal Financial Group has a net margin of 9.93% compared to Voya Financial's net margin of 7.45%. Principal Financial Group's return on equity of 16.49% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
Voya Financial 7.45%12.31%0.46%

Principal Financial Group presently has a consensus target price of $106.67, suggesting a potential downside of 3.69%. Voya Financial has a consensus target price of $102.85, suggesting a potential upside of 5.22%. Given Voya Financial's stronger consensus rating and higher probable upside, analysts clearly believe Voya Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Voya Financial
1 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.69

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 96.1% of Voya Financial shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by insiders. Comparatively, 1.6% of Voya Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Principal Financial Group and Voya Financial tied by winning 10 of the 20 factors compared between the two stocks.

How does Voya Financial compare to Ameriprise Financial?

Voya Financial (NYSE:VOYA) and Ameriprise Financial (NYSE:AMP) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their earnings, valuation, risk, institutional ownership, dividends, profitability, media sentiment and analyst recommendations.

96.1% of Voya Financial shares are held by institutional investors. Comparatively, 84.0% of Ameriprise Financial shares are held by institutional investors. 1.6% of Voya Financial shares are held by insiders. Comparatively, 0.6% of Ameriprise Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Ameriprise Financial has a net margin of 20.24% compared to Voya Financial's net margin of 7.45%. Ameriprise Financial's return on equity of 64.19% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Voya Financial7.45% 12.31% 0.46%
Ameriprise Financial 20.24%64.19%2.15%

Ameriprise Financial has higher revenue and earnings than Voya Financial. Ameriprise Financial is trading at a lower price-to-earnings ratio than Voya Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Voya Financial$8.19B1.08$654M$5.9316.48
Ameriprise Financial$18.48B2.71$3.56B$41.4613.42

Voya Financial presently has a consensus price target of $102.85, suggesting a potential upside of 5.22%. Ameriprise Financial has a consensus price target of $555.33, suggesting a potential downside of 0.22%. Given Voya Financial's stronger consensus rating and higher possible upside, analysts plainly believe Voya Financial is more favorable than Ameriprise Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Voya Financial
1 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.69
Ameriprise Financial
1 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.64

Voya Financial has a beta of 0.89, indicating that its share price is 11% less volatile than the broader market. Comparatively, Ameriprise Financial has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market.

In the previous week, Ameriprise Financial had 28 more articles in the media than Voya Financial. MarketBeat recorded 38 mentions for Ameriprise Financial and 10 mentions for Voya Financial. Ameriprise Financial's average media sentiment score of 1.61 beat Voya Financial's score of 1.45 indicating that Ameriprise Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Voya Financial
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ameriprise Financial
36 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 1.9%. Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.2%. Voya Financial pays out 31.7% of its earnings in the form of a dividend. Ameriprise Financial pays out 16.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Voya Financial has increased its dividend for 6 consecutive years and Ameriprise Financial has increased its dividend for 21 consecutive years.

Summary

Ameriprise Financial beats Voya Financial on 13 of the 20 factors compared between the two stocks.

How does Voya Financial compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Voya Financial (NYSE:VOYA) are both mid-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, valuation, risk, institutional ownership, media sentiment, earnings, analyst recommendations and dividends.

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 1.9%. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Voya Financial pays out 31.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has increased its dividend for 2 consecutive years and Voya Financial has increased its dividend for 6 consecutive years. Voya Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Voya Financial had 7 more articles in the media than CNO Financial Group. MarketBeat recorded 10 mentions for Voya Financial and 3 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.47 beat Voya Financial's score of 1.45 indicating that CNO Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Voya Financial
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CNO Financial Group has a beta of 0.81, meaning that its stock price is 19% less volatile than the broader market. Comparatively, Voya Financial has a beta of 0.89, meaning that its stock price is 11% less volatile than the broader market.

CNO Financial Group presently has a consensus target price of $52.50, suggesting a potential downside of 1.69%. Voya Financial has a consensus target price of $102.85, suggesting a potential upside of 5.22%. Given Voya Financial's stronger consensus rating and higher possible upside, analysts clearly believe Voya Financial is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Voya Financial
1 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.69

Voya Financial has a net margin of 7.45% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Voya Financial 7.45%12.31%0.46%

95.4% of CNO Financial Group shares are owned by institutional investors. Comparatively, 96.1% of Voya Financial shares are owned by institutional investors. 3.4% of CNO Financial Group shares are owned by company insiders. Comparatively, 1.6% of Voya Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Voya Financial has higher revenue and earnings than CNO Financial Group. Voya Financial is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.10$229.30M$2.9118.35
Voya Financial$8.19B1.08$654M$5.9316.48

Summary

Voya Financial beats CNO Financial Group on 13 of the 20 factors compared between the two stocks.

How does Voya Financial compare to Corebridge Financial?

Corebridge Financial (NYSE:CRBG) and Voya Financial (NYSE:VOYA) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, valuation, institutional ownership and dividends.

Voya Financial has a net margin of 7.45% compared to Corebridge Financial's net margin of 4.37%. Corebridge Financial's return on equity of 17.37% beat Voya Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Corebridge Financial4.37% 17.37% 0.52%
Voya Financial 7.45%12.31%0.46%

Corebridge Financial pays an annual dividend of $1.00 per share and has a dividend yield of 3.1%. Voya Financial pays an annual dividend of $1.88 per share and has a dividend yield of 1.9%. Corebridge Financial pays out 58.5% of its earnings in the form of a dividend. Voya Financial pays out 31.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Corebridge Financial has increased its dividend for 1 consecutive years and Voya Financial has increased its dividend for 6 consecutive years.

In the previous week, Corebridge Financial had 11 more articles in the media than Voya Financial. MarketBeat recorded 21 mentions for Corebridge Financial and 10 mentions for Voya Financial. Voya Financial's average media sentiment score of 1.45 beat Corebridge Financial's score of 0.97 indicating that Voya Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Corebridge Financial
14 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Voya Financial
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Corebridge Financial has a beta of 1.08, indicating that its share price is 8% more volatile than the broader market. Comparatively, Voya Financial has a beta of 0.89, indicating that its share price is 11% less volatile than the broader market.

Voya Financial has lower revenue, but higher earnings than Corebridge Financial. Voya Financial is trading at a lower price-to-earnings ratio than Corebridge Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Corebridge Financial$20.46B0.70-$366M$1.7118.66
Voya Financial$8.19B1.08$654M$5.9316.48

98.3% of Corebridge Financial shares are owned by institutional investors. Comparatively, 96.1% of Voya Financial shares are owned by institutional investors. 0.3% of Corebridge Financial shares are owned by insiders. Comparatively, 1.6% of Voya Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Corebridge Financial currently has a consensus price target of $37.42, indicating a potential upside of 17.26%. Voya Financial has a consensus price target of $102.85, indicating a potential upside of 5.22%. Given Corebridge Financial's higher possible upside, equities research analysts plainly believe Corebridge Financial is more favorable than Voya Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Corebridge Financial
0 Sell rating(s)
6 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.60
Voya Financial
1 Sell rating(s)
3 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.69

Summary

Corebridge Financial and Voya Financial tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding VOYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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VOYA vs. The Competition

MetricVoya FinancialFinancial Services IndustryFinance SectorNYSE Exchange
Market Cap$8.86B$26.84B$13.63B$24.31B
Dividend Yield1.92%6.06%5.89%3.70%
P/E Ratio16.4819.5429.6130.31
Price / Sales1.08427.09521.3121.00
Price / Cash10.31148.7738.1932.49
Price / Book1.383.152.186.77
Net Income$654M$1.09B$1.31B$1.07B
7 Day Performance-3.62%2.38%-0.30%-0.65%
1 Month Performance0.94%4.27%2.37%3.38%
1 Year Performance27.88%-11.72%9.68%14.90%

Voya Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
VOYA
Voya Financial
4.9289 of 5 stars
$97.74
+0.3%
$102.85
+5.2%
+27.9%$8.86B$8.19B16.4811,000
BHF
Brighthouse Financial
2.7219 of 5 stars
$55.74
-5.0%
$60.50
+8.5%
+11.0%$3.37B$6.77B4.451,400
PFG
Principal Financial Group
3.7676 of 5 stars
$112.97
-0.9%
$106.67
-5.6%
+37.2%$24.40B$15.63B16.0511,600
AMP
Ameriprise Financial
4.7819 of 5 stars
$561.83
-1.4%
$555.33
-1.2%
+7.9%$51.20B$18.48B13.5513,600
CNO
CNO Financial Group
3.7978 of 5 stars
$54.77
-0.9%
$52.50
-4.1%
+34.8%$5.11B$4.49B18.823,300

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This page (NYSE:VOYA) was last updated on 8/23/2026 by MarketBeat.com Staff.
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