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Equitable (EQH) Competitors

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$48.84 +0.09 (+0.18%)
As of 08/21/2026 03:58 PM Eastern

EQH vs. HBAN, PFG, AMP, CNO, and CRBG

Should you buy Equitable stock or one of its competitors? Equitable's main competitors and comparable companies include Huntington Bancshares (HBAN), Principal Financial Group (PFG), Ameriprise Financial (AMP), CNO Financial Group (CNO), and Corebridge Financial (CRBG). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Equitable compare to Huntington Bancshares?

Equitable (NYSE:EQH) and Huntington Bancshares (NASDAQ:HBAN) are both large-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, valuation, earnings, profitability, risk and media sentiment.

Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.5%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.6%. Equitable pays out -36.3% of its earnings in the form of a dividend. Huntington Bancshares pays out 48.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has increased its dividend for 2 consecutive years.

In the previous week, Huntington Bancshares had 13 more articles in the media than Equitable. MarketBeat recorded 29 mentions for Huntington Bancshares and 16 mentions for Equitable. Huntington Bancshares' average media sentiment score of 1.33 beat Equitable's score of 1.19 indicating that Huntington Bancshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
11 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Huntington Bancshares
22 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

92.7% of Equitable shares are owned by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are owned by institutional investors. 1.0% of Equitable shares are owned by insiders. Comparatively, 0.7% of Huntington Bancshares shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Huntington Bancshares has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$11.67B1.14-$1.38B-$3.31N/A
Huntington Bancshares$12.49B2.76$2.21B$1.2913.20

Equitable has a beta of 1.09, suggesting that its stock price is 9% more volatile than the broader market. Comparatively, Huntington Bancshares has a beta of 0.94, suggesting that its stock price is 6% less volatile than the broader market.

Equitable currently has a consensus price target of $61.75, indicating a potential upside of 26.43%. Huntington Bancshares has a consensus price target of $20.24, indicating a potential upside of 18.84%. Given Equitable's stronger consensus rating and higher probable upside, equities analysts plainly believe Equitable is more favorable than Huntington Bancshares.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79
Huntington Bancshares
1 Sell rating(s)
7 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.67

Huntington Bancshares has a net margin of 16.64% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-8.72% 511.35% 0.61%
Huntington Bancshares 16.64%11.19%1.12%

Summary

Huntington Bancshares beats Equitable on 11 of the 19 factors compared between the two stocks.

How does Equitable compare to Principal Financial Group?

Principal Financial Group (NASDAQ:PFG) and Equitable (NYSE:EQH) are both large-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, valuation, dividends, profitability, institutional ownership, risk, analyst recommendations and media sentiment.

Principal Financial Group currently has a consensus price target of $106.67, suggesting a potential downside of 3.69%. Equitable has a consensus price target of $61.75, suggesting a potential upside of 26.43%. Given Equitable's stronger consensus rating and higher possible upside, analysts plainly believe Equitable is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79

75.1% of Principal Financial Group shares are owned by institutional investors. Comparatively, 92.7% of Equitable shares are owned by institutional investors. 1.1% of Principal Financial Group shares are owned by company insiders. Comparatively, 1.0% of Equitable shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Equitable had 4 more articles in the media than Principal Financial Group. MarketBeat recorded 16 mentions for Equitable and 12 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.74 beat Equitable's score of 1.19 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
12 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Equitable
11 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 3.0%. Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.5%. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Equitable pays out -36.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years and Equitable has raised its dividend for 2 consecutive years.

Principal Financial Group has a net margin of 9.93% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
Equitable -8.72%511.35%0.61%

Principal Financial Group has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market. Comparatively, Equitable has a beta of 1.09, meaning that its stock price is 9% more volatile than the broader market.

Principal Financial Group has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.52$1.19B$7.0415.73
Equitable$11.67B1.14-$1.38B-$3.31N/A

Summary

Equitable beats Principal Financial Group on 10 of the 19 factors compared between the two stocks.

How does Equitable compare to Ameriprise Financial?

Equitable (NYSE:EQH) and Ameriprise Financial (NYSE:AMP) are both large-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, dividends, risk, institutional ownership, earnings, media sentiment, analyst recommendations and profitability.

Ameriprise Financial has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Ameriprise Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$11.67B1.14-$1.38B-$3.31N/A
Ameriprise Financial$18.48B2.71$3.56B$41.4613.42

Equitable has a beta of 1.09, suggesting that its share price is 9% more volatile than the broader market. Comparatively, Ameriprise Financial has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market.

92.7% of Equitable shares are owned by institutional investors. Comparatively, 84.0% of Ameriprise Financial shares are owned by institutional investors. 1.0% of Equitable shares are owned by insiders. Comparatively, 0.6% of Ameriprise Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Ameriprise Financial has a net margin of 20.24% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Ameriprise Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-8.72% 511.35% 0.61%
Ameriprise Financial 20.24%64.19%2.15%

Equitable currently has a consensus price target of $61.75, suggesting a potential upside of 26.43%. Ameriprise Financial has a consensus price target of $555.33, suggesting a potential downside of 0.22%. Given Equitable's stronger consensus rating and higher probable upside, equities research analysts plainly believe Equitable is more favorable than Ameriprise Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79
Ameriprise Financial
1 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.64

In the previous week, Ameriprise Financial had 21 more articles in the media than Equitable. MarketBeat recorded 37 mentions for Ameriprise Financial and 16 mentions for Equitable. Ameriprise Financial's average media sentiment score of 1.61 beat Equitable's score of 1.19 indicating that Ameriprise Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
11 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ameriprise Financial
35 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.5%. Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.2%. Equitable pays out -36.3% of its earnings in the form of a dividend. Ameriprise Financial pays out 16.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has raised its dividend for 2 consecutive years and Ameriprise Financial has raised its dividend for 21 consecutive years. Equitable is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

Ameriprise Financial beats Equitable on 12 of the 20 factors compared between the two stocks.

How does Equitable compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Equitable (NYSE:EQH) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, analyst recommendations, media sentiment, dividends, risk, earnings, valuation and institutional ownership.

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 92.7% of Equitable shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by insiders. Comparatively, 1.0% of Equitable shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.5%. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Equitable pays out -36.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Equitable has raised its dividend for 2 consecutive years. Equitable is clearly the better dividend stock, given its higher yield and lower payout ratio.

CNO Financial Group presently has a consensus target price of $52.50, suggesting a potential downside of 1.69%. Equitable has a consensus target price of $61.75, suggesting a potential upside of 26.43%. Given Equitable's stronger consensus rating and higher possible upside, analysts plainly believe Equitable is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79

In the previous week, Equitable had 13 more articles in the media than CNO Financial Group. MarketBeat recorded 16 mentions for Equitable and 3 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.47 beat Equitable's score of 1.19 indicating that CNO Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Equitable
11 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CNO Financial Group has a net margin of 6.02% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Equitable -8.72%511.35%0.61%

CNO Financial Group has higher earnings, but lower revenue than Equitable. Equitable is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.10$229.30M$2.9118.35
Equitable$11.67B1.14-$1.38B-$3.31N/A

CNO Financial Group has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market. Comparatively, Equitable has a beta of 1.09, indicating that its share price is 9% more volatile than the broader market.

Summary

Equitable beats CNO Financial Group on 11 of the 19 factors compared between the two stocks.

How does Equitable compare to Corebridge Financial?

Equitable (NYSE:EQH) and Corebridge Financial (NYSE:CRBG) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, analyst recommendations, media sentiment, profitability, earnings, dividends and risk.

Equitable currently has a consensus target price of $61.75, suggesting a potential upside of 26.43%. Corebridge Financial has a consensus target price of $37.42, suggesting a potential upside of 17.26%. Given Equitable's stronger consensus rating and higher possible upside, research analysts plainly believe Equitable is more favorable than Corebridge Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79
Corebridge Financial
0 Sell rating(s)
6 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.60

In the previous week, Corebridge Financial had 5 more articles in the media than Equitable. MarketBeat recorded 21 mentions for Corebridge Financial and 16 mentions for Equitable. Equitable's average media sentiment score of 1.19 beat Corebridge Financial's score of 0.97 indicating that Equitable is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
11 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Corebridge Financial
14 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

92.7% of Equitable shares are owned by institutional investors. Comparatively, 98.3% of Corebridge Financial shares are owned by institutional investors. 1.0% of Equitable shares are owned by insiders. Comparatively, 0.3% of Corebridge Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Corebridge Financial has a net margin of 4.37% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Corebridge Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-8.72% 511.35% 0.61%
Corebridge Financial 4.37%17.37%0.52%

Corebridge Financial has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Corebridge Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$11.67B1.14-$1.38B-$3.31N/A
Corebridge Financial$20.46B0.70-$366M$1.7118.66

Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.5%. Corebridge Financial pays an annual dividend of $1.00 per share and has a dividend yield of 3.1%. Equitable pays out -36.3% of its earnings in the form of a dividend. Corebridge Financial pays out 58.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has raised its dividend for 2 consecutive years and Corebridge Financial has raised its dividend for 1 consecutive years.

Equitable has a beta of 1.09, indicating that its stock price is 9% more volatile than the broader market. Comparatively, Corebridge Financial has a beta of 1.08, indicating that its stock price is 8% more volatile than the broader market.

Summary

Equitable beats Corebridge Financial on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding EQH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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EQH vs. The Competition

MetricEquitableFinancial Services IndustryFinance SectorNYSE Exchange
Market Cap$13.35B$26.84B$13.63B$24.31B
Dividend Yield2.45%6.06%5.89%3.70%
P/E Ratio-14.7619.5429.6130.31
Price / Sales1.14427.09521.6220.99
Price / Cash5.05148.7738.1932.49
Price / Book-63.433.152.186.77
Net Income-$1.38B$1.09B$1.31B$1.07B
7 Day Performance-7.88%2.38%-0.30%-0.65%
1 Month Performance2.93%4.27%2.37%3.38%
1 Year Performance-8.90%-11.72%9.68%14.90%

Equitable Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
EQH
Equitable
4.8808 of 5 stars
$48.84
+0.2%
$61.75
+26.4%
-8.9%$13.35B$11.67BN/A8,000
HBAN
Huntington Bancshares
4.998 of 5 stars
$17.95
+0.2%
$20.24
+12.8%
-1.9%$36.19B$12.49B13.9120,424
PFG
Principal Financial Group
3.7581 of 5 stars
$112.97
-0.9%
$106.67
-5.6%
+37.2%$24.40B$15.63B16.0511,600
AMP
Ameriprise Financial
4.7806 of 5 stars
$561.83
-1.4%
$555.33
-1.2%
+7.9%$51.20B$18.48B13.5513,600
CNO
CNO Financial Group
3.7877 of 5 stars
$54.77
-0.9%
$52.50
-4.1%
+34.8%$5.11B$4.49B18.823,300

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This page (NYSE:EQH) was last updated on 8/23/2026 by MarketBeat.com Staff.
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