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Equitable (EQH) Competitors

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$53.39 +0.79 (+1.49%)
Closing price 09/11/2026 03:58 PM Eastern
Extended Trading
$52.14 -1.24 (-2.32%)
As of 09/11/2026 07:30 PM Eastern
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EQH vs. HBAN, PFG, AMP, CNO, and CRBG

Should you buy Equitable stock or one of its competitors? Equitable's main competitors and comparable companies include Huntington Bancshares (HBAN), Principal Financial Group (PFG), Ameriprise Financial (AMP), CNO Financial Group (CNO), and Corebridge Financial (CRBG). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Equitable compare to Huntington Bancshares?

Equitable (NYSE:EQH) and Huntington Bancshares (NASDAQ:HBAN) are both large-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, analyst recommendations, valuation, media sentiment, institutional ownership and profitability.

Huntington Bancshares has a net margin of 16.64% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-8.72% 511.35% 0.61%
Huntington Bancshares 16.64%11.19%1.12%

92.7% of Equitable shares are owned by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are owned by institutional investors. 1.0% of Equitable shares are owned by company insiders. Comparatively, 0.7% of Huntington Bancshares shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Huntington Bancshares had 7 more articles in the media than Equitable. MarketBeat recorded 17 mentions for Huntington Bancshares and 10 mentions for Equitable. Huntington Bancshares' average media sentiment score of 1.11 beat Equitable's score of 0.97 indicating that Huntington Bancshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
7 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Huntington Bancshares
9 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Equitable presently has a consensus price target of $61.75, suggesting a potential upside of 15.67%. Huntington Bancshares has a consensus price target of $20.24, suggesting a potential upside of 20.04%. Given Huntington Bancshares' higher probable upside, analysts clearly believe Huntington Bancshares is more favorable than Equitable.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79
Huntington Bancshares
1 Sell rating(s)
7 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.67

Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.2%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.7%. Equitable pays out -36.3% of its earnings in the form of a dividend. Huntington Bancshares pays out 48.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has raised its dividend for 2 consecutive years.

Huntington Bancshares has lower revenue, but higher earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$11.67B1.25-$1.38B-$3.31N/A
Huntington Bancshares$9.68B3.52$2.21B$1.2913.07

Equitable has a beta of 1.1, indicating that its share price is 10% more volatile than the broader market. Comparatively, Huntington Bancshares has a beta of 0.92, indicating that its share price is 8% less volatile than the broader market.

Summary

Huntington Bancshares beats Equitable on 11 of the 19 factors compared between the two stocks.

How does Equitable compare to Principal Financial Group?

Principal Financial Group (NASDAQ:PFG) and Equitable (NYSE:EQH) are both large-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, dividends, profitability, valuation, analyst recommendations, media sentiment, institutional ownership and earnings.

In the previous week, Principal Financial Group had 2 more articles in the media than Equitable. MarketBeat recorded 12 mentions for Principal Financial Group and 10 mentions for Equitable. Principal Financial Group's average media sentiment score of 1.01 beat Equitable's score of 0.97 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
7 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Equitable
7 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group presently has a consensus target price of $108.83, suggesting a potential downside of 6.32%. Equitable has a consensus target price of $61.75, suggesting a potential upside of 15.67%. Given Equitable's stronger consensus rating and higher probable upside, analysts plainly believe Equitable is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79

Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 2.9%. Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.2%. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Equitable pays out -36.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years and Equitable has raised its dividend for 2 consecutive years.

Principal Financial Group has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.69B1.58$1.19B$7.0416.50
Equitable$11.67B1.25-$1.38B-$3.31N/A

Principal Financial Group has a beta of 0.86, suggesting that its stock price is 14% less volatile than the broader market. Comparatively, Equitable has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market.

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 92.7% of Equitable shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by insiders. Comparatively, 1.0% of Equitable shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Principal Financial Group has a net margin of 9.93% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
Equitable -8.72%511.35%0.61%

Summary

Principal Financial Group beats Equitable on 10 of the 19 factors compared between the two stocks.

How does Equitable compare to Ameriprise Financial?

Equitable (NYSE:EQH) and Ameriprise Financial (NYSE:AMP) are both large-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, media sentiment, valuation and risk.

Equitable has a beta of 1.1, suggesting that its share price is 10% more volatile than the broader market. Comparatively, Ameriprise Financial has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market.

In the previous week, Ameriprise Financial had 2 more articles in the media than Equitable. MarketBeat recorded 12 mentions for Ameriprise Financial and 10 mentions for Equitable. Ameriprise Financial's average media sentiment score of 1.17 beat Equitable's score of 0.97 indicating that Ameriprise Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
7 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ameriprise Financial
11 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ameriprise Financial has a net margin of 20.24% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Ameriprise Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-8.72% 511.35% 0.61%
Ameriprise Financial 20.24%64.19%2.15%

Equitable presently has a consensus target price of $61.75, indicating a potential upside of 15.67%. Ameriprise Financial has a consensus target price of $555.33, indicating a potential downside of 0.34%. Given Equitable's stronger consensus rating and higher probable upside, equities research analysts plainly believe Equitable is more favorable than Ameriprise Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79
Ameriprise Financial
1 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
2 Strong Buy rating(s)
2.64

92.7% of Equitable shares are owned by institutional investors. Comparatively, 83.9% of Ameriprise Financial shares are owned by institutional investors. 1.0% of Equitable shares are owned by company insiders. Comparatively, 0.6% of Ameriprise Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.2%. Ameriprise Financial pays an annual dividend of $6.80 per share and has a dividend yield of 1.2%. Equitable pays out -36.3% of its earnings in the form of a dividend. Ameriprise Financial pays out 16.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has increased its dividend for 2 consecutive years and Ameriprise Financial has increased its dividend for 21 consecutive years. Equitable is clearly the better dividend stock, given its higher yield and lower payout ratio.

Ameriprise Financial has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Ameriprise Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$11.67B1.25-$1.38B-$3.31N/A
Ameriprise Financial$19.50B2.57$3.56B$41.4613.44

Summary

Ameriprise Financial beats Equitable on 12 of the 20 factors compared between the two stocks.

How does Equitable compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Equitable (NYSE:EQH) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, profitability, valuation, analyst recommendations, institutional ownership, earnings and risk.

In the previous week, Equitable had 7 more articles in the media than CNO Financial Group. MarketBeat recorded 10 mentions for Equitable and 3 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.18 beat Equitable's score of 0.97 indicating that CNO Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Equitable
7 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

CNO Financial Group has a net margin of 6.02% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat CNO Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Equitable -8.72%511.35%0.61%

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.2%. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Equitable pays out -36.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has increased its dividend for 2 consecutive years and Equitable has increased its dividend for 2 consecutive years. Equitable is clearly the better dividend stock, given its higher yield and lower payout ratio.

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 92.7% of Equitable shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by company insiders. Comparatively, 1.0% of Equitable shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

CNO Financial Group has a beta of 0.8, meaning that its stock price is 20% less volatile than the broader market. Comparatively, Equitable has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market.

CNO Financial Group currently has a consensus target price of $56.00, suggesting a potential upside of 1.77%. Equitable has a consensus target price of $61.75, suggesting a potential upside of 15.67%. Given Equitable's stronger consensus rating and higher probable upside, analysts clearly believe Equitable is more favorable than CNO Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79

CNO Financial Group has higher earnings, but lower revenue than Equitable. Equitable is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.65B1.10$229.30M$2.9118.91
Equitable$11.67B1.25-$1.38B-$3.31N/A

Summary

Equitable beats CNO Financial Group on 11 of the 19 factors compared between the two stocks.

How does Equitable compare to Corebridge Financial?

Equitable (NYSE:EQH) and Corebridge Financial (NYSE:CRBG) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, analyst recommendations, media sentiment, profitability, earnings, dividends and risk.

Corebridge Financial has a net margin of 4.37% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Corebridge Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-8.72% 511.35% 0.61%
Corebridge Financial 4.37%17.37%0.52%

Corebridge Financial has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Corebridge Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$11.67B1.25-$1.38B-$3.31N/A
Corebridge Financial$19.22B0.80-$366M$1.7120.29

Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.2%. Corebridge Financial pays an annual dividend of $1.00 per share and has a dividend yield of 2.9%. Equitable pays out -36.3% of its earnings in the form of a dividend. Corebridge Financial pays out 58.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has raised its dividend for 2 consecutive years and Corebridge Financial has raised its dividend for 1 consecutive years.

Equitable has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market. Comparatively, Corebridge Financial has a beta of 1.08, indicating that its stock price is 8% more volatile than the broader market.

92.7% of Equitable shares are owned by institutional investors. Comparatively, 98.3% of Corebridge Financial shares are owned by institutional investors. 1.0% of Equitable shares are owned by insiders. Comparatively, 0.3% of Corebridge Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Equitable currently has a consensus target price of $61.75, suggesting a potential upside of 15.67%. Corebridge Financial has a consensus target price of $37.42, suggesting a potential upside of 7.84%. Given Equitable's stronger consensus rating and higher possible upside, research analysts plainly believe Equitable is more favorable than Corebridge Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79
Corebridge Financial
0 Sell rating(s)
6 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.60

In the previous week, Corebridge Financial had 2 more articles in the media than Equitable. MarketBeat recorded 12 mentions for Corebridge Financial and 10 mentions for Equitable. Corebridge Financial's average media sentiment score of 1.24 beat Equitable's score of 0.97 indicating that Corebridge Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
7 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Corebridge Financial
9 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Equitable beats Corebridge Financial on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding EQH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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EQH vs. The Competition

MetricEquitableFinancial Services IndustryFinance SectorNYSE Exchange
Market Cap$14.36B$27.67B$14.01B$23.19B
Dividend Yield2.28%6.11%5.94%3.56%
P/E Ratio-16.1319.6125.6728.69
Price / Sales1.25443.48510.49102.67
Price / Cash5.44175.0340.1633.82
Price / Book38.413.242.754.74
Net Income-$1.38B$1.11B$1.32B$1.07B
7 Day Performance1.01%-0.77%-1.17%-1.99%
1 Month Performance3.22%12.38%0.26%-2.68%
1 Year Performance-1.31%-12.26%9.27%10.45%

Equitable Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
EQH
Equitable
4.7987 of 5 stars
$53.39
+1.5%
$61.75
+15.7%
-0.9%$14.36B$11.67BN/A8,000
HBAN
Huntington Bancshares
4.9822 of 5 stars
$17.03
flat
$20.24
+18.8%
-5.0%$34.41B$12.49B13.2020,424
PFG
Principal Financial Group
3.0192 of 5 stars
$116.68
flat
$106.67
-8.6%
+41.5%$24.98B$15.63B16.5711,600
AMP
Ameriprise Financial
4.3439 of 5 stars
$559.88
-0.1%
$555.33
-0.8%
+11.3%$50.39B$18.48B13.5013,600
CNO
CNO Financial Group
3.0814 of 5 stars
$56.67
-0.1%
$56.00
-1.2%
+39.2%$5.25B$4.49B19.473,300

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This page (NYSE:EQH) was last updated on 9/12/2026 by MarketBeat.com Staff.
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