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Prudential Public (PUK) Stock Forecast & Price Target

Prudential Public logo
$23.84 -0.04 (-0.15%)
Closing price 10/13/2026 03:59 PM Eastern
Extended Trading
$23.84 +0.01 (+0.04%)
As of 10/13/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Prudential Public - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
3
Buy
3

Based on 6 Wall Street analysts who have issued ratings for Prudential Public in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 6 analysts, 3 have given a hold rating, 2 have given a buy rating, and 1 has given a strong buy rating for PUK.

Consensus Price Target

$39.30
64.88% Upside
According to the 6 analysts' twelve-month price targets for Prudential Public, the average price target is $39.30. The highest price target for PUK is $39.30, while the lowest price target for PUK is $39.30. The average price target represents a forecasted upside of 64.88% from the current price of $23.84.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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PUK Analyst Ratings Over Time

TypeCurrent Forecast
10/14/25 to 10/14/26
1 Month Ago
9/14/25 to 9/14/26
3 Months Ago
7/16/25 to 7/16/26
1 Year Ago
10/14/24 to 10/14/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
2 Buy rating(s)
2 Buy rating(s)
4 Buy rating(s)
5 Buy rating(s)
Hold
3 Hold rating(s)
2 Hold rating(s)
2 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$39.30$39.30N/AN/A
Forecasted Upside64.88% Upside47.55% UpsideN/AN/A
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

PUK Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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PUK Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Prudential Public Stock vs. The Competition

TypePrudential PublicFinance CompaniesBroader Market
Consensus Rating Score
2.67
2.28
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside64.88% Upside38.58% Upside19.10% Upside
News Sentiment Rating
Negative News

See Recent PUK News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/2/2026
Weiss Ratings logo
Weiss Ratings
3 of 5 stars
 Reiterated RatingHold (C+)
9/21/2026
Zacks Research logo
Zacks Research
4 of 5 stars
 UpgradeStrong Sell ➝ Hold
9/3/2026
Berenberg Bank logo
Berenberg Bank
2 of 5 stars
Set TargetBuy$39.30+44.14%
5/15/2026 Reiterated RatingOverweight
4/22/2026 DowngradeStrong-Buy ➝ Hold
1/7/2026 Initiated CoverageBuy
9/8/2025 Reiterated RatingOverweight
8/28/2025 Reiterated RatingBuy
4/1/2025 Reiterated RatingBuy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 03:48 AM ET.


Should I Buy Prudential Public Stock? PUK Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 7, 2026. Please send any questions or comments about these Prudential Public pros and cons to contact@marketbeat.com.

Prudential Public
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Prudential plc:

  • The stock is currently trading at $23.53, which is near its 52-week low of $23.31, presenting a potential entry point for value-oriented investors who believe the market has overreacted to recent negative sentiment.
  • Analysts maintain a consensus rating of "Moderate Buy" with an average price target of $39.30, suggesting that the current market price is significantly undervalued compared to professional estimates of the company's fair value.
  • Prudential plc reaffirmed its full-year growth targets following its first-half results, with new business profit rising 8% at constant exchange rates, indicating underlying business strength despite slower initial performance.
  • Institutional investors such as Bank of America Corp DE and Dimensional Fund Advisors LP have recently increased their stakes in the company, signaling confidence in the long-term stability and growth potential of the insurer.
  • The company offers a dividend yield of 1.36%, providing a steady income stream for investors, with the most recent dividend of $0.1776 per share scheduled to be paid on October 22nd.

Prudential Public
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Prudential plc for these reasons:

  • Wall Street Zen recently downgraded the stock from a "hold" to a "sell" rating, reflecting growing concerns among some analysts about the company's near-term outlook and risk profile.
  • The stock has experienced a significant decline, reaching a new 52-week low of $23.31 in mid-October 2026, which indicates strong downward momentum and potential continued pressure on the share price.
  • Short interest has increased in recent months, with shares shorted rising to 716,431 as of September 15, 2026, suggesting that a growing number of traders are betting against the stock's performance.
  • The company's 50-day moving average of $27.20 and 200-day moving average of $28.34 are both well above the current price, indicating that the stock is trading in a bearish technical trend with limited near-term support.
  • Concerns over first-half new business profit growth and the outlook for Mainland China Visitor business in Hong Kong following Decree 837 tax changes have led some analysts to view the market's negative reaction as justified rather than overdone.

PUK Forecast - Frequently Asked Questions

According to the research reports of 6 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential Public is $39.30, with a high forecast of $39.30 and a low forecast of $39.30.

6 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Prudential Public in the last year. There are currently 3 hold ratings, 2 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" PUK shares.

According to analysts, Prudential Public's stock has a predicted upside of 64.88% based on their 12-month stock forecasts.

Over the previous 90 days, Prudential Public's stock had 2 upgrades and 2 downgrades by analysts.

Prudential Public has been rated by research analysts at Berenberg Bank, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Prudential Public more than other "finance" companies. The consensus rating for Prudential Public is Moderate Buy while the average consensus rating for "finance" companies is Hold. Learn more on how PUK compares to other companies.


MarketBeat monitors more than a dozen sources for Prudential Public analyst ratings, with the most recent rating issued on 10/2/2026.
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