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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial logo
$79.43 -0.53 (-0.67%)
Closing price 09/24/2026 03:59 PM Eastern
Extended Trading
$79.46 +0.04 (+0.05%)
As of 09:00 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
5
Buy
6

Based on 12 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 12 analysts, 1 has given a sell rating, 5 have given a hold rating, 5 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

$98.67
24.22% Upside
According to the 12 analysts' twelve-month price targets for Sun Life Financial, the average price target is $98.67. The highest price target for SLF is $119.00, while the lowest price target for SLF is $88.00. The average price target represents a forecasted upside of 24.22% from the current price of $79.43.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SLF Analyst Ratings Over Time

TypeCurrent Forecast
9/25/25 to 9/25/26
1 Month Ago
8/26/25 to 8/26/26
3 Months Ago
6/27/25 to 6/27/26
1 Year Ago
9/25/24 to 9/25/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
5 Buy rating(s)
5 Buy rating(s)
6 Buy rating(s)
2 Buy rating(s)
Hold
5 Hold rating(s)
5 Hold rating(s)
4 Hold rating(s)
2 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$98.67$96.33$84.67$88.00
Forecasted Upside24.22% Upside21.86% Upside8.53% Upside49.20% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sun Life Financial Stock vs. The Competition

TypeSun Life FinancialFinance CompaniesBroader Market
Consensus Rating Score
2.50
2.27
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside24.22% Upside35.36% Upside19.68% Upside
News Sentiment Rating
Positive News

See Recent SLF News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/3/2026
Argus logo
Argus
3 of 5 stars
Kevin Heal
Kevin Heal
Not Rated
Boost TargetBuy$81.00 ➝ $88.00+9.74%
9/2/2026
UBS Group AG logo
UBS Group
4 of 5 stars
 Reiterated RatingNeutral
8/31/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 UpgradeBuy (B+) ➝ Buy (A-)
8/10/2026 Reiterated RatingSector Perform
8/10/2026Boost TargetSector Perform$98.00 ➝ $119.00+44.36%
8/7/2026 Reiterated RatingBuy
8/7/2026 Reiterated RatingUnderweight
7/13/2026 DowngradeOutperform ➝ In-Line
5/8/2026 Reiterated RatingNeutral
5/8/2026 Reiterated RatingOutperform
5/7/2026 Reiterated RatingBuy
4/24/2026 UpgradeSector Perform ➝ Outperform
10/7/2025 Set Target$89.00+46.67%
2/13/2025UpgradeHold ➝ Moderate Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 09:06 AM ET.


Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 22, 2026. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

  • Sun Life Financial Inc. recently announced a partnership with BMO to mobilize up to C$75 billion in private capital for Canadian infrastructure, a move that signals strong strategic growth and diversification into high-value asset management sectors.
  • The company reported second-quarter earnings of $1.46 per share, beating the analyst consensus estimate of $1.39, which demonstrates strong operational performance and the ability to exceed market expectations.
  • With a current stock price of $80.74, the shares are trading well above the 200-day moving average of $74.18, indicating positive long-term momentum and sustained investor confidence in the stock's trajectory.
  • Sun Life Financial Inc. offers a dividend yield of 3.37%, providing a steady income stream for investors, supported by a recent quarterly dividend declaration of $0.96 per share.
  • Wall Street analysts maintain a consensus rating of Moderate Buy with an average price target of $98.67, suggesting significant potential upside from the current trading levels.

Sun Life Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

  • Several major brokerages, including Evercore and Barclays, have recently downgraded or maintained negative ratings such as Underweight, reflecting concerns about the company's valuation or future growth prospects relative to peers.
  • The stock has a beta of 0.87, which, while lower than the market average, still indicates exposure to broader market volatility, and the recent price drop of $0.70 to $80.74 shows sensitivity to short-term market shifts.
  • Sun Life Financial Inc. has a dividend payout ratio of 64.02%, which is relatively high and may limit the company's flexibility to reinvest earnings into growth initiatives or weather economic downturns.
  • Short interest has fluctuated significantly, with shares shorted increasing to 6,188,802 in the most recent reporting period, suggesting that a portion of the market is betting against the stock's performance.
  • The company's price-to-earnings ratio of 18.87 is higher than some industry peers, which could make the stock vulnerable to price corrections if earnings growth slows or interest rates rise.

SLF Forecast - Frequently Asked Questions

According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is $98.67, with a high forecast of $119.00 and a low forecast of $88.00.

12 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last year. There is currently 1 sell rating, 5 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" SLF shares.

According to analysts, Sun Life Financial's stock has a predicted upside of 24.22% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 2 upgrades and 1 downgrade by analysts.

Sun Life Financial has been rated by research analysts at Argus, Barclays, Evercore, Royal Bank Of Canada, Scotiabank, TD Securities, UBS Group, and Weiss Ratings in the past 90 days.

Analysts like Sun Life Financial more than other "finance" companies. The consensus rating for Sun Life Financial is Moderate Buy while the average consensus rating for "finance" companies is Hold. Learn more on how SLF compares to other companies.


MarketBeat monitors more than a dozen sources for Sun Life Financial analyst ratings, with the most recent rating issued on 9/3/2026.
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