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Live Earnings Conference Call: Sun Life Financial will host a live Q1 2026 earnings call on May 7, 2026 at 11:00AM ET. Follow this link to get details and listen to Sun Life Financial's Q1 2026 earnings call when it goes live. Get details.

Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial logo
$73.02 -0.19 (-0.26%)
Closing price 05/6/2026 04:00 PM Eastern
Extended Trading
$73.02 0.00 (-0.01%)
As of 05/6/2026 05:09 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy
Based on 11 Analyst Ratings
Sell
1
Hold
4
Buy
6

Based on 11 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 11 analysts, 1 has given a sell rating, 4 have given a hold rating, 5 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

$86.50
18.46% Upside
According to the 11 analysts' twelve-month price targets for Sun Life Financial, the average price target is $86.50. The highest price target for SLF is $89.00, while the lowest price target for SLF is $84.00. The average price target represents a forecasted upside of 18.46% from the current price of $73.02.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SLF Analyst Ratings Over Time

TypeCurrent Forecast
5/7/25 to 5/7/26		1 Month Ago
4/7/25 to 4/7/26		3 Months Ago
2/6/25 to 2/6/26		1 Year Ago
5/7/24 to 5/7/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
5 Buy rating(s)
4 Buy rating(s)
4 Buy rating(s)
2 Buy rating(s)
Hold
4 Hold rating(s)
5 Hold rating(s)
5 Hold rating(s)
1 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$86.50$86.50$86.50N/A
Forecasted Upside18.46% Upside35.43% Upside32.61% UpsideN/A
Consensus RatingModerate BuyHoldHoldBuy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sun Life Financial Stock vs. The Competition

TypeSun Life FinancialFinance CompaniesS&P 500
Consensus Rating Score
2.55
2.31
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside18.46% Upside25.21% Upside14.01% Upside
News Sentiment Rating
Positive News

See Recent SLF News
Positive News
Positive News
Export
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
4/29/2026
Scotiabank logo
Scotiabank
4 of 5 stars
 Reiterated RatingSector Perform
4/24/2026
National Bank Financial logo
National Bank Financial
5 of 5 stars
 UpgradeSector Perform ➝ Outperform
2/19/2026
Evercore Inc logo
Evercore
3 of 5 stars
 Reiterated RatingOutperform
2/13/2026
Royal Bank Of Canada logo
Royal Bank Of Canada
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Darko Mihelic
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Reiterated RatingSector Perform
2/13/2026
BMO Capital Markets logo
BMO Capital Markets
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 Reiterated RatingOutperform
2/12/2026
TD Securities logo
TD Securities
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating
 Reiterated RatingBuy
1/21/2026
Weiss Ratings logo
Weiss Ratings
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 Reiterated RatingBuy (B)
1/8/2026
Canadian Imperial Bank of Commerce logo
Canadian Imperial Bank of Commerce
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 Reiterated RatingNeutral
1/8/2026
Barclays PLC logo
Barclays
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 Reiterated RatingUnderweight
10/16/2025
UBS Group AG logo
UBS Group
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 Initiated CoverageNeutral
10/7/2025
Morgan Stanley logo
Morgan Stanley
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 Set Target$89.00+46.67%
9/4/2025
Argus logo
Argus
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 UpgradeStrong-Buy
2/13/2025
Cormark logo
Cormark
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L. Persaud
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UpgradeHold ➝ Moderate Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 04:08 AM ET.


Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, May 3, 2026. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

  • The current stock price is around $63.56, which is relatively stable compared to its 52-week high of $69.67, indicating potential for growth.
  • Sun Life Financial Inc. reported earnings per share of $1.41, exceeding analysts' expectations, which reflects strong financial performance and effective management.
  • The company has a solid return on equity of 17.76%, suggesting efficient use of shareholders' equity to generate profits.
  • Recent institutional investments indicate confidence in the company, with significant increases in holdings from various asset management firms.
  • Sun Life Financial Inc. has a market capitalization of approximately $35.20 billion, positioning it as a major player in the financial services sector, which can attract more investors.

Sun Life Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

  • Despite recent earnings, the company experienced a decline in earnings per share compared to the previous year, which may raise concerns about future profitability.
  • Sun Life Financial Inc. has a relatively high price-to-earnings ratio of 14.44, which could indicate that the stock is overvalued compared to its earnings.
  • Recent selling by institutional investors, such as QV Investors Inc. and Cardinal Capital Management Inc., may signal a lack of confidence in the stock's short-term performance.
  • The stock has shown minimal movement, with a slight decrease of 0.1% recently, which may suggest limited growth potential in the near term.
  • With 52.26% of the stock owned by institutional investors, any significant sell-off could lead to increased volatility in the stock price.

SLF Forecast - Frequently Asked Questions

According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is $86.50, with a high forecast of $89.00 and a low forecast of $84.00.

11 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last twelve months. There is currently 1 sell rating, 4 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" SLF shares.

According to analysts, Sun Life Financial's stock has a predicted upside of 18.46% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 1 upgrade by analysts.

Sun Life Financial has been rated by research analysts at BMO Capital Markets, Evercore, National Bank Financial, Royal Bank Of Canada, Scotiabank, and TD Securities in the past 90 days.

Analysts like Sun Life Financial more than other "finance" companies. The consensus rating for Sun Life Financial is Moderate Buy while the average consensus rating for "finance" companies is Hold. Learn more on how SLF compares to other companies.

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This page (NYSE:SLF) was last updated on 5/7/2026 by MarketBeat.com Staff.
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