Free Trial

Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial logo
$78.22 +0.19 (+0.24%)
As of 12:22 PM Eastern
This is a fair market value price provided by Massive. Learn more.

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
5
Buy
6

Based on 12 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 12 analysts, 1 has given a sell rating, 5 have given a hold rating, 5 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

$103.50
32.31% Upside
According to the 12 analysts' twelve-month price targets for Sun Life Financial, the average price target is $103.50. The highest price target for SLF is $119.00, while the lowest price target for SLF is $88.00. The average price target represents a forecasted upside of 32.31% from the current price of $78.23.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
Get the Latest News and Ratings for SLF and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Sun Life Financial and its competitors.

Sign Up
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

SLF Analyst Ratings Over Time

TypeCurrent Forecast
10/15/25 to 10/15/26
1 Month Ago
9/15/25 to 9/15/26
3 Months Ago
7/17/25 to 7/17/26
1 Year Ago
10/15/24 to 10/15/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
5 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
Hold
5 Hold rating(s)
5 Hold rating(s)
5 Hold rating(s)
2 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$103.50$98.67$84.67$88.50
Forecasted Upside32.31% Upside22.47% Upside3.48% Upside42.24% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sun Life Financial Stock vs. The Competition

TypeSun Life FinancialFinance CompaniesBroader Market
Consensus Rating Score
2.50
2.28
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside32.60% Upside40.80% Upside19.50% Upside
News Sentiment Rating
Positive News

See Recent SLF News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/7/2026
Barclays PLC logo
Barclays
3 of 5 stars
 Reiterated RatingUnderweight
9/3/2026
Argus logo
Argus
3 of 5 stars
Kevin Heal
Kevin Heal
Not Rated
Boost TargetBuy$81.00 ➝ $88.00+9.74%
9/2/2026
UBS Group AG logo
UBS Group
4 of 5 stars
 Reiterated RatingNeutral
8/31/2026 UpgradeBuy (B+) ➝ Buy (A-)
8/10/2026 Reiterated RatingSector Perform
8/10/2026Boost TargetSector Perform$98.00 ➝ $119.00+44.36%
8/7/2026 Reiterated RatingBuy
7/13/2026 DowngradeOutperform ➝ In-Line
5/8/2026 Reiterated RatingNeutral
5/8/2026 Reiterated RatingOutperform
5/7/2026 Reiterated RatingBuy
4/24/2026 UpgradeSector Perform ➝ Outperform
10/7/2025 Set Target$89.00+46.67%
2/13/2025UpgradeHold ➝ Moderate Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 12:22 PM ET.


Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 12, 2026. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

  • Sun Life Financial Inc. recently launched Disability with Health Navigator in the U.S., a product that provides personalized care navigation for employees facing disabling health conditions or seeking general health support, which aims to improve health outcomes, boost cross-selling opportunities, and drive long-term growth in the company's disability benefits segment.
  • The company demonstrated strong financial performance in its most recent quarterly earnings report on August 6, 2026, where it reported earnings per share of $1.46, exceeding the consensus estimate of $1.39 by $0.07, while also achieving a return on equity of 17.96% and a net margin of 7.66%.
  • Sun Life Financial Inc. offers an attractive dividend yield of 3.55% based on the current stock price of $77.32, providing investors with a steady income stream, supported by a recent quarterly dividend payment of C$0.96 per share that was paid on September 29, 2026.
  • Short interest in the stock decreased significantly in September 2026, dropping 36.4% from 6,188,802 shares to 3,935,950 shares, which suggests that fewer investors are betting against the company and may indicate a shift in market sentiment toward a more positive outlook.
  • The stock is currently trading at $77.32, which is above its 200-day moving average of $74.84, a technical indicator that often signals a bullish trend and suggests that the stock has been performing well over the long term relative to its recent price history.

Sun Life Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

  • Sun Life Financial Inc. issued a caution to shareholders regarding an unsolicited mini-tender offer from Ocehan LLC to purchase up to 100,000 common shares at a price significantly lower than recent market prices, which could create uncertainty or pressure on the stock price if the offer is accepted by a significant number of shareholders.
  • The company's dividend payout ratio is 64.02%, which is relatively high and may limit the company's ability to retain earnings for reinvestment in growth initiatives or to increase dividends in the future, especially if earnings growth slows down.
  • Sun Life Financial Inc. has a beta of 0.89, which indicates that the stock is slightly less volatile than the overall market, but this also means that it may not provide the same level of upside potential as higher-beta stocks during periods of strong market growth.
  • The stock is currently trading at $77.32, which is below its 52-week high of $84.38, suggesting that the stock has not yet reached its peak valuation and may be subject to further downside if market conditions deteriorate or if the company fails to meet future earnings expectations.
  • Sun Life Financial Inc. is in the insurance industry, which is subject to regulatory changes, interest rate fluctuations, and economic cycles, all of which can impact the company's profitability and stock price, making it a potentially risky investment for investors who are sensitive to these factors.

SLF Forecast - Frequently Asked Questions

According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is $103.50, with a high forecast of $119.00 and a low forecast of $88.00.

12 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last twelve months. There is currently 1 sell rating, 5 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" SLF shares.

According to analysts, Sun Life Financial's stock has a predicted upside of 32.31% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 2 upgrades by analysts.

Sun Life Financial has been rated by research analysts at Argus, Barclays, Royal Bank Of Canada, Scotiabank, TD Securities, UBS Group, and Weiss Ratings in the past 90 days.

Analysts like Sun Life Financial more than other "finance" companies. The consensus rating for Sun Life Financial is Moderate Buy while the average consensus rating for "finance" companies is Hold. Learn more on how SLF compares to other companies.


MarketBeat monitors more than a dozen sources for Sun Life Financial analyst ratings, with the most recent rating issued on 10/7/2026.
From Our Partners