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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial logo
$72.20 -0.81 (-1.11%)
As of 11:56 AM Eastern
This is a fair market value price provided by Massive. Learn more.
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Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy
Based on 12 Analyst Ratings
Sell
1
Hold
4
Buy
7

Based on 12 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 12 analysts, 1 has given a sell rating, 4 have given a hold rating, 6 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

$86.50
19.81% Upside
According to the 12 analysts' twelve-month price targets for Sun Life Financial, the average price target is $86.50. The highest price target for SLF is $89.00, while the lowest price target for SLF is $84.00. The average price target represents a forecasted upside of 19.81% from the current price of $72.20.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SLF Analyst Ratings Over Time

TypeCurrent Forecast
5/27/25 to 5/27/26		1 Month Ago
4/27/25 to 4/27/26		3 Months Ago
2/26/25 to 2/26/26		1 Year Ago
5/27/24 to 5/27/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
6 Buy rating(s)
5 Buy rating(s)
4 Buy rating(s)
4 Buy rating(s)
Hold
4 Hold rating(s)
4 Hold rating(s)
5 Hold rating(s)
1 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$86.50$86.50$86.50$88.00
Forecasted Upside19.81% Upside22.31% Upside32.32% Upside37.01% Upside
Consensus RatingModerate BuyModerate BuyHoldBuy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sun Life Financial Stock vs. The Competition

TypeSun Life FinancialFinance CompaniesBroader Market
Consensus Rating Score
2.58
2.30
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside18.49% Upside26.44% Upside15.03% Upside
News Sentiment Rating
Neutral News

See Recent SLF News
Positive News
Positive News
Export
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
5/8/2026
Canadian Imperial Bank of Commerce logo
Canadian Imperial Bank of Commerce
3 of 5 stars
 Reiterated RatingNeutral
5/8/2026
BMO Capital Markets logo
BMO Capital Markets
4 of 5 stars
 Reiterated RatingOutperform
5/7/2026
TD Securities logo
TD Securities
4 of 5 stars
 Reiterated RatingBuy
5/7/2026
TD Cowen logo
TD Cowen
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 Reiterated RatingBuy
4/29/2026
Scotiabank logo
Scotiabank
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 Reiterated RatingSector Perform
4/24/2026
National Bank Financial logo
National Bank Financial
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 UpgradeSector Perform ➝ Outperform
2/19/2026
Evercore Inc logo
Evercore
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 Reiterated RatingOutperform
2/13/2026
Royal Bank Of Canada logo
Royal Bank Of Canada
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Darko Mihelic
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Reiterated RatingSector Perform
1/21/2026
Weiss Ratings logo
Weiss Ratings
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 Reiterated RatingBuy (B)
1/8/2026
Barclays PLC logo
Barclays
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 Reiterated RatingUnderweight
10/16/2025
UBS Group AG logo
UBS Group
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 Initiated CoverageNeutral
10/7/2025
Morgan Stanley logo
Morgan Stanley
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 Set Target$89.00+46.67%
9/4/2025
Argus logo
Argus
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 UpgradeStrong-Buy
2/13/2025
Cormark logo
Cormark
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L. Persaud
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UpgradeHold ➝ Moderate Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 11:56 AM ET.


Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, May 21, 2026. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

  • The current stock price is around $70, which may present a buying opportunity for investors looking for value in the financial services sector.
  • Sun Life Financial Inc. has recently reported earnings per share (EPS) of $1.41, exceeding analyst expectations, indicating strong financial performance.
  • The company has a solid market capitalization of approximately $39 billion, suggesting stability and a strong presence in the financial services market.
  • Analysts have given Sun Life Financial Inc. an average rating of "Moderate Buy," with a consensus price target of $86.50, indicating potential for price appreciation.
  • With a return on equity of 17.76%, the company demonstrates effective management and profitability, which can be attractive to investors seeking growth.

Sun Life Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

  • Despite recent earnings, the EPS has decreased from $1.68 in the same quarter last year, which may raise concerns about declining profitability.
  • One analyst has issued a sell recommendation, indicating some skepticism about the stock's future performance.
  • The stock has a beta of 0.87, suggesting lower volatility compared to the market, which may limit potential high returns for aggressive investors.
  • Barclays has reiterated an "underweight" rating, reflecting cautious sentiment among some analysts regarding the stock's growth prospects.
  • With a price-to-earnings ratio of 15.98, the stock may be considered overvalued compared to its earnings, which could deter value-focused investors.

SLF Forecast - Frequently Asked Questions

According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is $86.50, with a high forecast of $89.00 and a low forecast of $84.00.

12 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last twelve months. There is currently 1 sell rating, 4 hold ratings, 6 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" SLF shares.

According to analysts, Sun Life Financial's stock has a predicted upside of 19.81% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 1 upgrade by analysts.

Sun Life Financial has been rated by research analysts at BMO Capital Markets, Canadian Imperial Bank of Commerce, National Bank Financial, Scotiabank, TD Cowen, and TD Securities in the past 90 days.

Analysts like Sun Life Financial more than other "finance" companies. The consensus rating for Sun Life Financial is Moderate Buy while the average consensus rating for "finance" companies is Hold. Learn more on how SLF compares to other companies.

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This page (NYSE:SLF) was last updated on 5/27/2026 by MarketBeat.com Staff.
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