Prudential Financial (PRU) Stock Forecast & Price Target

$121.61 +0.33 (+0.27%)

As of 12:50 PM Eastern

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Prudential Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Reduce

Based on 17 Analyst Ratings

Sell
5

Hold
11

Buy
1

Based on 17 Wall Street analysts who have issued ratings for Prudential Financial in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 17 analysts, 5 have given a sell rating, 11 have given a hold rating, and 1 has given a buy rating for PRU.

Consensus Price Target

$105.46
-13.28% Downside

According to the 17 analysts' twelve-month price targets for Prudential Financial, the average price target is $105.46. The highest price target for PRU is $129.00, while the lowest price target for PRU is $87.00. The average price target represents a forecasted downside of -13.28% from the current price of $121.61.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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PRU Analyst Ratings Over Time

Type	Current Forecast 8/10/25 to 8/10/26	1 Month Ago 7/11/25 to 7/11/26	3 Months Ago 5/12/25 to 5/12/26	1 Year Ago 8/10/24 to 8/10/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	1 Buy rating(s)	0 Buy rating(s)	0 Buy rating(s)	1 Buy rating(s)
Hold	11 Hold rating(s)	11 Hold rating(s)	9 Hold rating(s)	9 Hold rating(s)
Sell	5 Sell rating(s)	5 Sell rating(s)	6 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$105.46	$104.00	$101.00	$121.75
Forecasted Upside	-13.28% Downside	-9.91% Downside	-1.55% Downside	17.87% Upside
Consensus Rating	Reduce	Reduce	Reduce	Hold

PRU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PRU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Prudential Financial Stock vs. The Competition

Type	Prudential Financial	Finance Companies	Broader Market
Consensus Rating Score	1.76	2.27	2.53
Consensus Rating	Reduce	Hold	Moderate Buy
Predicted Upside	-13.08% Downside	31.24% Upside	11.64% Upside
News Sentiment Rating	Positive News See Recent PRU News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
7/22/2026	TD Cowen 3 of 5 stars	Andrew Kligerman Not Rated	Boost Target	Hold	$102.00 ➝ $114.00	-4.15%
7/21/2026	JPMorgan Chase & Co. 3 of 5 stars	Pablo Singzon Not Rated	Boost Target	Neutral	$117.00 ➝ $129.00	+9.53%
7/16/2026	Weiss Ratings 5 of 5 stars		Upgrade	Hold (C+) ➝ Buy (B-)
7/13/2026	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ryan Krueger Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Market Perform	$106.00 ➝ $113.00	-2.96%
7/10/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Suneet Kamath Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$105.00 ➝ $110.00	-4.99%
7/9/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Wesley Carmichael Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underweight	$100.00 ➝ $103.00	-11.15%
7/9/2026	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Yaron Kinar Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$101.00 ➝ $109.00	-4.47%
7/7/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Scott Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underweight	$90.00 ➝ $92.00	-20.68%
6/24/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Newsome Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$105.00 ➝ $110.00	+3.11%
6/12/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
Get the Latest News and Ratings for PRU and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Prudential Financial and its competitors with MarketBeat's FREE daily newsletter.
6/9/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jacob Kilstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold
5/4/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nigel Dally Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Equal Weight ➝ Underweight	$106.00 ➝ $92.00	-6.80%
4/23/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Zaremski Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underperform	$91.00 ➝ $87.00	-8.42%
4/14/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jay Cohen Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$112.00 ➝ $104.00	+5.21%
4/9/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Ward Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$105.00 ➝ $98.00	+1.00%
3/6/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Gallagher Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Negative
9/16/2025	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tracy Benguigui Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Peer Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 12:50 PM ET.

Should I Buy Prudential Financial Stock? PRU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, August 6, 2026. Please send any questions or comments about these Prudential Financial pros and cons to contact@marketbeat.com.

Prudential Financial
Bull Case

Here are some ways that investors could benefit from investing in Prudential Financial, Inc.:

The company reported a strong earnings per share (EPS) of $3.61 for the latest quarter, significantly exceeding analysts' expectations, which indicates robust financial performance.
Prudential Financial, Inc. has a solid return on equity of 16.33%, suggesting effective management and a strong ability to generate profits from shareholders' equity.
The firm declared a quarterly dividend of $1.40 per share, translating to an annualized dividend of $5.60, which offers a yield of 4.6%, appealing to income-focused investors.
With a revenue of $15.23 billion for the quarter, surpassing analyst estimates, the company demonstrates strong market demand for its financial services.
The current stock price is around $100, which may present a favorable entry point for investors looking to capitalize on potential growth in the financial services sector.

Prudential Financial
Bear Case

Investors should be bearish about investing in Prudential Financial, Inc. for these reasons:

The company's net margin of 5.83% may indicate limited profitability compared to competitors, which could affect long-term growth potential.
Prudential Financial, Inc. has a dividend payout ratio of 57.61%, which suggests that a significant portion of earnings is distributed as dividends, potentially limiting reinvestment in growth opportunities.
Analysts predict an EPS of 13.83 for the current fiscal year, which may indicate slower growth compared to previous periods, raising concerns about future performance.
Market volatility and economic uncertainties could impact the financial services sector, posing risks to Prudential Financial, Inc.'s business operations and profitability.
As a diversified financial services provider, any regulatory changes in the insurance and investment sectors could adversely affect Prudential Financial, Inc.'s operations and profitability.

PRU Forecast - Frequently Asked Questions

According to the research reports of 17 Wall Street equities research analysts, the average twelve-month stock price forecast for Prudential Financial is $105.46, with a high forecast of $129.00 and a low forecast of $87.00.

17 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Prudential Financial in the last year. There are currently 5 sell ratings, 11 hold ratings and 1 buy rating for the stock. The consensus among Wall Street analysts is that investors should "reduce" PRU shares.

According to analysts, Prudential Financial's stock has a predicted downside of -13.28% based on their 12-month stock forecasts.

Over the previous 90 days, Prudential Financial's stock had 3 upgrades and 1 downgrade by analysts.

Prudential Financial has been rated by research analysts at Argus, Barclays, Jefferies Financial Group, JPMorgan Chase & Co., Keefe, Bruyette & Woods, Mizuho, Piper Sandler, TD Cowen, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like Prudential Financial less than other "finance" companies. The consensus rating for Prudential Financial is Reduce while the average consensus rating for "finance" companies is Hold. Learn more on how PRU compares to other companies.

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This page (NYSE:PRU) was last updated on 8/10/2026 by MarketBeat.com Staff.

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Prudential Financial (PRU) Stock Forecast & Price Target

Prudential Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

PRU Analyst Ratings Over Time

PRU Analyst Recommendations By Month

PRU Price Targets by Month

Prudential Financial Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Prudential Financial Stock? PRU Pros and Cons Explained

Prudential Financial
Bull Case

Prudential Financial
Bear Case

PRU Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Prudential Financial Recommendations

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Prudential Financial (PRU) Stock Forecast & Price Target

Prudential Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

PRU Analyst Ratings Over Time

PRU Analyst Recommendations By Month

PRU Price Targets by Month

Prudential Financial Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Prudential Financial Stock? PRU Pros and Cons Explained

Prudential Financial Bull Case

Prudential Financial Bear Case

PRU Forecast - Frequently Asked Questions

What is Prudential Financial's forecast for 2026?

Should I buy or sell Prudential Financial stock right now?

Does Prudential Financial's stock price have much downside?

Has Prudential Financial been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Prudential Financial?

Do Wall Street analysts like Prudential Financial more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Prudential Financial Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Prudential Financial
Bull Case

Prudential Financial
Bear Case