Prudential Financial (PRU) Competitors $107.23 -1.85 (-1.70%) As of 12:42 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock PRU vs. BHF, AIZ, AMP, BAC, EQH, LNC, MET, ORI, PFG, and RDNShould you be buying Prudential Financial stock or one of its competitors? The main competitors of Prudential Financial include Brighthouse Financial (BHF), Assurant (AIZ), Ameriprise Financial (AMP), Bank of America (BAC), Equitable (EQH), Lincoln National (LNC), MetLife (MET), Old Republic International (ORI), Principal Financial Group (PFG), and Radian Group (RDN). These companies are all part of the "finance" sector. Prudential Financial vs. Its Competitors Brighthouse Financial Assurant Ameriprise Financial Bank of America Equitable Lincoln National MetLife Old Republic International Principal Financial Group Radian Group Prudential Financial (NYSE:PRU) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, profitability, analyst recommendations, institutional ownership, media sentiment, dividends, valuation and earnings. Does the media refer more to PRU or BHF? In the previous week, Prudential Financial had 16 more articles in the media than Brighthouse Financial. MarketBeat recorded 20 mentions for Prudential Financial and 4 mentions for Brighthouse Financial. Prudential Financial's average media sentiment score of 0.96 beat Brighthouse Financial's score of 0.47 indicating that Prudential Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Prudential Financial 14 Very Positive mention(s) 3 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Which has higher earnings and valuation, PRU or BHF? Prudential Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPrudential Financial$68.05B0.56$2.73B$6.3117.04Brighthouse Financial$4.72B0.63$388M$8.346.22 Which has more volatility and risk, PRU or BHF? Prudential Financial has a beta of 1.07, meaning that its share price is 7% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, meaning that its share price is 12% less volatile than the S&P 500. Is PRU or BHF more profitable? Brighthouse Financial has a net margin of 8.71% compared to Prudential Financial's net margin of 3.84%. Brighthouse Financial's return on equity of 25.60% beat Prudential Financial's return on equity.Company Net Margins Return on Equity Return on Assets Prudential Financial3.84% 15.84% 0.64% Brighthouse Financial 8.71%25.60%0.54% Do analysts prefer PRU or BHF? Prudential Financial presently has a consensus target price of $120.15, indicating a potential upside of 11.72%. Brighthouse Financial has a consensus target price of $60.30, indicating a potential upside of 16.17%. Given Brighthouse Financial's higher probable upside, analysts clearly believe Brighthouse Financial is more favorable than Prudential Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Prudential Financial 1 Sell rating(s) 10 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.15Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11 Do institutionals and insiders believe in PRU or BHF? 56.8% of Prudential Financial shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 0.3% of Prudential Financial shares are owned by insiders. Comparatively, 1.4% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. SummaryPrudential Financial beats Brighthouse Financial on 8 of the 15 factors compared between the two stocks. Get Prudential Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for PRU and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRU vs. The Competition Export to ExcelMetricPrudential FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$38.25B$20.83B$11.95B$20.55BDividend Yield4.95%2.93%5.53%3.72%P/E Ratio17.1213.6720.0127.96Price / Sales0.562.1425.7337.35Price / Cash7.8117.8518.7218.22Price / Book1.364.102.264.60Net Income$2.73B$1.60B$990.08M$983.39M7 Day Performance0.11%-1.28%1.70%2.20%1 Month Performance1.82%2.56%3.72%4.68%1 Year Performance-7.95%21.10%542.66%14.66% Prudential Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRUPrudential Financial4.9676 of 5 stars$107.23-1.7%$120.15+12.1%-6.2%$38.01B$68.05B17.0238,196Analyst DowngradeBHFBrighthouse Financial4.6417 of 5 stars$53.84-1.1%$60.80+12.9%+22.2%$3.09B$6.69B6.461,400AIZAssurant4.9444 of 5 stars$197.68+0.4%$228.67+15.7%+20.0%$10.06B$11.88B15.4114,200Analyst DowngradeAMPAmeriprise Financial4.6617 of 5 stars$534.26+1.2%$519.00-2.9%+25.7%$50.87B$17.26B18.1513,500Positive NewsBACBank of America4.929 of 5 stars$47.31+0.4%$47.65+0.7%+21.1%$356.33B$103.44B14.08213,000Positive NewsUpcoming EarningsEQHEquitable4.4468 of 5 stars$56.11+0.3%$62.64+11.6%+37.7%$17.05B$12.44B15.258,000Positive NewsLNCLincoln National4.9683 of 5 stars$34.67+0.3%$36.70+5.9%+12.6%$5.92B$18.44B4.929,783Positive NewsAnalyst UpgradeMETMetLife4.9235 of 5 stars$80.39+0.0%$94.17+17.1%+14.4%$53.97B$70.99B13.0745,000ORIOld Republic International4.7985 of 5 stars$38.44+0.8%$42.00+9.3%+30.9%$9.50B$8.23B15.639,400Positive NewsPFGPrincipal Financial Group3.9393 of 5 stars$79.52+0.4%$83.85+5.4%+3.2%$17.83B$15.77B11.9019,300Analyst RevisionRDNRadian Group2.2408 of 5 stars$36.05+0.3%$36.83+2.2%+18.4%$4.84B$1.29B9.171,400Positive NewsAnalyst Forecast Related Companies and Tools Related Companies Brighthouse Financial Competitors Assurant Competitors Ameriprise Financial Competitors Bank of America Competitors Equitable Competitors Lincoln National Competitors MetLife Competitors Old Republic International Competitors Principal Financial Group Competitors Radian Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:PRU) was last updated on 7/7/2025 by MarketBeat.com Staff From Our PartnersA grave, grave error.I thought what happened 25 years ago was a once- in-a-lifetime event… but how wrong I was. 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