Go Pro

Prudential Financial (PRU) Competitors

Prudential Financial logo
$118.54 +0.95 (+0.81%)
Closing price 09/10/2026 03:59 PM Eastern
Extended Trading
$118.56 +0.02 (+0.01%)
As of 09/10/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

PRU vs. HBAN, PFG, AIZ, CNO, and EQH

Should you buy Prudential Financial stock or one of its competitors? Prudential Financial's main competitors and comparable companies include Huntington Bancshares (HBAN), Principal Financial Group (PFG), Assurant (AIZ), CNO Financial Group (CNO), and Equitable (EQH). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Prudential Financial compare to Huntington Bancshares?

Prudential Financial (NYSE:PRU) and Huntington Bancshares (NASDAQ:HBAN) are both large-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, media sentiment, dividends, institutional ownership, valuation and risk.

Prudential Financial has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market. Comparatively, Huntington Bancshares has a beta of 0.92, suggesting that its stock price is 8% less volatile than the broader market.

Prudential Financial has higher revenue and earnings than Huntington Bancshares. Prudential Financial is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.71$3.58B$11.0410.74
Huntington Bancshares$12.49B2.71$2.21B$1.2912.97

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.7%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.7%. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. Huntington Bancshares pays out 48.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has increased its dividend for 18 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

56.8% of Prudential Financial shares are owned by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are owned by institutional investors. 0.1% of Prudential Financial shares are owned by company insiders. Comparatively, 0.7% of Huntington Bancshares shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Huntington Bancshares had 1 more articles in the media than Prudential Financial. MarketBeat recorded 13 mentions for Huntington Bancshares and 12 mentions for Prudential Financial. Huntington Bancshares' average media sentiment score of 1.06 beat Prudential Financial's score of 0.88 indicating that Huntington Bancshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
7 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Huntington Bancshares
6 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Prudential Financial currently has a consensus target price of $109.31, indicating a potential downside of 7.79%. Huntington Bancshares has a consensus target price of $20.24, indicating a potential upside of 20.98%. Given Huntington Bancshares' stronger consensus rating and higher possible upside, analysts clearly believe Huntington Bancshares is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
Huntington Bancshares
1 Sell rating(s)
7 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.67

Huntington Bancshares has a net margin of 16.64% compared to Prudential Financial's net margin of 6.51%. Prudential Financial's return on equity of 16.68% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial6.51% 16.68% 0.70%
Huntington Bancshares 16.64%11.19%1.12%

Summary

Huntington Bancshares beats Prudential Financial on 14 of the 20 factors compared between the two stocks.

How does Prudential Financial compare to Principal Financial Group?

Principal Financial Group (NASDAQ:PFG) and Prudential Financial (NYSE:PRU) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, earnings, profitability, risk, analyst recommendations, dividends and media sentiment.

Principal Financial Group presently has a consensus target price of $108.83, indicating a potential downside of 5.33%. Prudential Financial has a consensus target price of $109.31, indicating a potential downside of 7.79%. Given Principal Financial Group's stronger consensus rating and higher probable upside, analysts clearly believe Principal Financial Group is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76

Principal Financial Group has a net margin of 9.93% compared to Prudential Financial's net margin of 6.51%. Prudential Financial's return on equity of 16.68% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
Prudential Financial 6.51%16.68%0.70%

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 56.8% of Prudential Financial shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by insiders. Comparatively, 0.1% of Prudential Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Principal Financial Group and Principal Financial Group both had 12 articles in the media. Principal Financial Group's average media sentiment score of 0.94 beat Prudential Financial's score of 0.88 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
7 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Prudential Financial
7 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 2.9%. Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.7%. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years and Prudential Financial has raised its dividend for 18 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Principal Financial Group has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market. Comparatively, Prudential Financial has a beta of 0.83, indicating that its stock price is 17% less volatile than the broader market.

Prudential Financial has higher revenue and earnings than Principal Financial Group. Prudential Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.58$1.19B$7.0416.33
Prudential Financial$57.68B0.71$3.58B$11.0410.74

Summary

Principal Financial Group beats Prudential Financial on 11 of the 18 factors compared between the two stocks.

How does Prudential Financial compare to Assurant?

Prudential Financial (NYSE:PRU) and Assurant (NYSE:AIZ) are both large-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their profitability, risk, institutional ownership, media sentiment, earnings, valuation, dividends and analyst recommendations.

In the previous week, Assurant had 5 more articles in the media than Prudential Financial. MarketBeat recorded 17 mentions for Assurant and 12 mentions for Prudential Financial. Prudential Financial's average media sentiment score of 0.88 beat Assurant's score of 0.77 indicating that Prudential Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
7 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Assurant
5 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Prudential Financial currently has a consensus price target of $109.31, suggesting a potential downside of 7.79%. Assurant has a consensus price target of $327.14, suggesting a potential upside of 16.54%. Given Assurant's stronger consensus rating and higher probable upside, analysts plainly believe Assurant is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
Assurant
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
3.00

56.8% of Prudential Financial shares are owned by institutional investors. Comparatively, 92.7% of Assurant shares are owned by institutional investors. 0.1% of Prudential Financial shares are owned by company insiders. Comparatively, 0.5% of Assurant shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.7%. Assurant pays an annual dividend of $3.52 per share and has a dividend yield of 1.3%. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. Assurant pays out 16.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has increased its dividend for 18 consecutive years and Assurant has increased its dividend for 21 consecutive years.

Prudential Financial has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market. Comparatively, Assurant has a beta of 0.54, suggesting that its stock price is 46% less volatile than the broader market.

Assurant has a net margin of 7.90% compared to Prudential Financial's net margin of 6.51%. Assurant's return on equity of 20.40% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial6.51% 16.68% 0.70%
Assurant 7.90%20.40%3.34%

Prudential Financial has higher revenue and earnings than Assurant. Prudential Financial is trading at a lower price-to-earnings ratio than Assurant, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.71$3.58B$11.0410.74
Assurant$12.81B1.08$872.70M$20.9413.41

Summary

Assurant beats Prudential Financial on 15 of the 20 factors compared between the two stocks.

How does Prudential Financial compare to CNO Financial Group?

Prudential Financial (NYSE:PRU) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, dividends, institutional ownership, earnings, valuation and analyst recommendations.

In the previous week, Prudential Financial had 8 more articles in the media than CNO Financial Group. MarketBeat recorded 12 mentions for Prudential Financial and 4 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.32 beat Prudential Financial's score of 0.88 indicating that CNO Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
7 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CNO Financial Group
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Prudential Financial has higher revenue and earnings than CNO Financial Group. Prudential Financial is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.71$3.58B$11.0410.74
CNO Financial Group$4.49B1.13$229.30M$2.9118.89

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.7%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has raised its dividend for 18 consecutive years and CNO Financial Group has raised its dividend for 2 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Prudential Financial has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.8, suggesting that its stock price is 20% less volatile than the broader market.

56.8% of Prudential Financial shares are held by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are held by institutional investors. 0.1% of Prudential Financial shares are held by company insiders. Comparatively, 3.4% of CNO Financial Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Prudential Financial has a net margin of 6.51% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial6.51% 16.68% 0.70%
CNO Financial Group 6.02%18.76%1.24%

Prudential Financial presently has a consensus price target of $109.31, suggesting a potential downside of 7.79%. CNO Financial Group has a consensus price target of $56.00, suggesting a potential upside of 1.87%. Given CNO Financial Group's stronger consensus rating and higher probable upside, analysts clearly believe CNO Financial Group is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Summary

CNO Financial Group beats Prudential Financial on 11 of the 19 factors compared between the two stocks.

How does Prudential Financial compare to Equitable?

Prudential Financial (NYSE:PRU) and Equitable (NYSE:EQH) are both large-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, risk, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends.

Prudential Financial has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market. Comparatively, Equitable has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market.

Prudential Financial has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.71$3.58B$11.0410.74
Equitable$11.67B1.23-$1.38B-$3.31N/A

Prudential Financial has a net margin of 6.51% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial6.51% 16.68% 0.70%
Equitable -8.72%511.35%0.61%

Prudential Financial currently has a consensus target price of $109.31, suggesting a potential downside of 7.79%. Equitable has a consensus target price of $61.75, suggesting a potential upside of 17.56%. Given Equitable's stronger consensus rating and higher probable upside, analysts plainly believe Equitable is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79

In the previous week, Prudential Financial and Prudential Financial both had 12 articles in the media. Prudential Financial's average media sentiment score of 0.88 beat Equitable's score of 0.88 indicating that Prudential Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
7 Very Positive mention(s)
2 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Equitable
8 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.7%. Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.3%. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. Equitable pays out -36.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has raised its dividend for 18 consecutive years and Equitable has raised its dividend for 2 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

56.8% of Prudential Financial shares are held by institutional investors. Comparatively, 92.7% of Equitable shares are held by institutional investors. 0.1% of Prudential Financial shares are held by insiders. Comparatively, 1.0% of Equitable shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Equitable beats Prudential Financial on 10 of the 19 factors compared between the two stocks.

Get Prudential Financial News Delivered to You Automatically

Sign up to receive the latest news and ratings for PRU and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

PRU vs. The Competition

MetricPrudential FinancialInsurance IndustryFinance SectorNYSE Exchange
Market Cap$40.57B$19.05B$13.97B$23.36B
Dividend Yield4.76%3.21%5.92%3.78%
P/E Ratio10.7416.4825.6228.46
Price / Sales0.7130.31509.8320.61
Price / Cash7.7812.2540.7534.40
Price / Book1.272.052.764.70
Net Income$3.58B$1.80B$1.32B$1.07B
7 Day Performance-2.88%-2.48%-1.39%-2.42%
1 Month Performance-3.13%0.37%0.24%-2.95%
1 Year Performance10.74%8.68%9.89%8.84%

Prudential Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRU
Prudential Financial
3.341 of 5 stars
$118.54
+0.8%
$109.31
-7.8%
+12.1%$40.57B$57.68B10.7436,824
HBAN
Huntington Bancshares
4.9823 of 5 stars
$17.05
-0.1%
$20.24
+18.7%
-5.3%$34.44B$12.49B13.2120,424
PFG
Principal Financial Group
2.7823 of 5 stars
$117.45
-0.9%
$106.67
-9.2%
+43.6%$25.14B$15.63B16.6811,600
AIZ
Assurant
4.4252 of 5 stars
$285.84
+0.6%
$327.14
+14.5%
+34.1%$14.10B$12.81B13.6514,800
CNO
CNO Financial Group
3.2662 of 5 stars
$56.70
0.0%
$56.00
-1.2%
+40.3%$5.25B$4.49B19.483,300

Related Companies and Tools


This page (NYSE:PRU) was last updated on 9/11/2026 by MarketBeat.com Staff.
From Our Partners