Go Pro

Prudential Financial (PRU) Competitors

Prudential Financial logo
$115.43 +0.43 (+0.38%)
Closing price 07/10/2026 03:59 PM Eastern
Extended Trading
$115.41 -0.02 (-0.02%)
As of 07/10/2026 07:37 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

PRU vs. HBAN, PFG, AIZ, CNO, and EQH

Should you buy Prudential Financial stock or one of its competitors? MarketBeat compares Prudential Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Prudential Financial include Huntington Bancshares (HBAN), Principal Financial Group (PFG), Assurant (AIZ), CNO Financial Group (CNO), and Equitable (EQH). These companies are all part of the "finance" sector.

How does Prudential Financial compare to Huntington Bancshares?

Prudential Financial (NYSE:PRU) and Huntington Bancshares (NASDAQ:HBAN) are both large-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, earnings, profitability, valuation, institutional ownership and risk.

Huntington Bancshares has a net margin of 16.63% compared to Prudential Financial's net margin of 5.83%. Prudential Financial's return on equity of 16.33% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial5.83% 16.33% 0.68%
Huntington Bancshares 16.63%11.42%1.11%

Prudential Financial has a beta of 0.85, meaning that its stock price is 15% less volatile than the broader market. Comparatively, Huntington Bancshares has a beta of 0.93, meaning that its stock price is 7% less volatile than the broader market.

In the previous week, Prudential Financial had 6 more articles in the media than Huntington Bancshares. MarketBeat recorded 24 mentions for Prudential Financial and 18 mentions for Huntington Bancshares. Huntington Bancshares' average media sentiment score of 1.25 beat Prudential Financial's score of 0.86 indicating that Huntington Bancshares is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
10 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Huntington Bancshares
9 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

56.8% of Prudential Financial shares are held by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are held by institutional investors. 0.1% of Prudential Financial shares are held by insiders. Comparatively, 0.7% of Huntington Bancshares shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Prudential Financial has higher revenue and earnings than Huntington Bancshares. Prudential Financial is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.69$3.58B$9.7211.88
Huntington Bancshares$12.49B2.90$2.21B$1.3013.75

Prudential Financial presently has a consensus price target of $104.00, indicating a potential downside of 9.91%. Huntington Bancshares has a consensus price target of $20.25, indicating a potential upside of 13.32%. Given Huntington Bancshares' stronger consensus rating and higher probable upside, analysts plainly believe Huntington Bancshares is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69
Huntington Bancshares
1 Sell rating(s)
5 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.71

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.9%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.5%. Prudential Financial pays out 57.6% of its earnings in the form of a dividend. Huntington Bancshares pays out 47.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has raised its dividend for 2 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Huntington Bancshares beats Prudential Financial on 13 of the 20 factors compared between the two stocks.

How does Prudential Financial compare to Principal Financial Group?

Prudential Financial (NYSE:PRU) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, dividends, profitability, institutional ownership, risk and valuation.

Prudential Financial has higher revenue and earnings than Principal Financial Group. Prudential Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.69$3.58B$9.7211.88
Principal Financial Group$15.63B1.55$1.19B$6.9916.06

Prudential Financial has a beta of 0.85, meaning that its stock price is 15% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.88, meaning that its stock price is 12% less volatile than the broader market.

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.9%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. Prudential Financial pays out 57.6% of its earnings in the form of a dividend. Principal Financial Group pays out 46.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has raised its dividend for 2 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years.

Prudential Financial presently has a consensus price target of $104.00, indicating a potential downside of 9.91%. Principal Financial Group has a consensus price target of $104.00, indicating a potential downside of 7.33%. Given Principal Financial Group's stronger consensus rating and higher possible upside, analysts plainly believe Principal Financial Group is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

56.8% of Prudential Financial shares are owned by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are owned by institutional investors. 0.1% of Prudential Financial shares are owned by company insiders. Comparatively, 1.1% of Principal Financial Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Principal Financial Group has a net margin of 10.10% compared to Prudential Financial's net margin of 5.83%. Prudential Financial's return on equity of 16.33% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial5.83% 16.33% 0.68%
Principal Financial Group 10.10%16.25%0.57%

In the previous week, Prudential Financial had 7 more articles in the media than Principal Financial Group. MarketBeat recorded 24 mentions for Prudential Financial and 17 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.19 beat Prudential Financial's score of 0.86 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
10 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
8 Very Positive mention(s)
5 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Principal Financial Group beats Prudential Financial on 11 of the 18 factors compared between the two stocks.

How does Prudential Financial compare to Assurant?

Prudential Financial (NYSE:PRU) and Assurant (NYSE:AIZ) are both large-cap finance companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, risk, analyst recommendations, earnings and media sentiment.

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.9%. Assurant pays an annual dividend of $3.52 per share and has a dividend yield of 1.3%. Prudential Financial pays out 57.6% of its earnings in the form of a dividend. Assurant pays out 18.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has raised its dividend for 2 consecutive years and Assurant has raised its dividend for 21 consecutive years.

Prudential Financial has higher revenue and earnings than Assurant. Prudential Financial is trading at a lower price-to-earnings ratio than Assurant, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.69$3.58B$9.7211.88
Assurant$12.81B1.08$872.70M$19.5514.27

Prudential Financial presently has a consensus price target of $104.00, suggesting a potential downside of 9.91%. Assurant has a consensus price target of $291.43, suggesting a potential upside of 4.48%. Given Assurant's stronger consensus rating and higher possible upside, analysts clearly believe Assurant is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69
Assurant
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90

56.8% of Prudential Financial shares are held by institutional investors. Comparatively, 92.7% of Assurant shares are held by institutional investors. 0.1% of Prudential Financial shares are held by company insiders. Comparatively, 0.5% of Assurant shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Prudential Financial has a beta of 0.85, meaning that its share price is 15% less volatile than the broader market. Comparatively, Assurant has a beta of 0.55, meaning that its share price is 45% less volatile than the broader market.

In the previous week, Prudential Financial had 14 more articles in the media than Assurant. MarketBeat recorded 24 mentions for Prudential Financial and 10 mentions for Assurant. Assurant's average media sentiment score of 1.19 beat Prudential Financial's score of 0.86 indicating that Assurant is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
10 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Assurant
7 Very Positive mention(s)
2 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Assurant has a net margin of 7.60% compared to Prudential Financial's net margin of 5.83%. Assurant's return on equity of 20.32% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial5.83% 16.33% 0.68%
Assurant 7.60%20.32%3.26%

Summary

Assurant beats Prudential Financial on 14 of the 19 factors compared between the two stocks.

How does Prudential Financial compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Prudential Financial (NYSE:PRU) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, earnings, risk, analyst recommendations, profitability, dividends and valuation.

Prudential Financial has a net margin of 5.83% compared to CNO Financial Group's net margin of 5.44%. CNO Financial Group's return on equity of 17.65% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group5.44% 17.65% 1.18%
Prudential Financial 5.83%16.33%0.68%

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 56.8% of Prudential Financial shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by insiders. Comparatively, 0.1% of Prudential Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Prudential Financial has higher revenue and earnings than CNO Financial Group. Prudential Financial is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.08$229.30M$2.4920.83
Prudential Financial$57.68B0.69$3.58B$9.7211.88

CNO Financial Group has a beta of 0.81, indicating that its stock price is 19% less volatile than the broader market. Comparatively, Prudential Financial has a beta of 0.85, indicating that its stock price is 15% less volatile than the broader market.

CNO Financial Group currently has a consensus price target of $50.75, suggesting a potential downside of 2.14%. Prudential Financial has a consensus price target of $104.00, suggesting a potential downside of 9.91%. Given CNO Financial Group's stronger consensus rating and higher probable upside, research analysts clearly believe CNO Financial Group is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.9%. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. Prudential Financial pays out 57.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Prudential Financial has raised its dividend for 2 consecutive years.

In the previous week, Prudential Financial had 19 more articles in the media than CNO Financial Group. MarketBeat recorded 24 mentions for Prudential Financial and 5 mentions for CNO Financial Group. Prudential Financial's average media sentiment score of 0.86 beat CNO Financial Group's score of 0.50 indicating that Prudential Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Prudential Financial
10 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

CNO Financial Group beats Prudential Financial on 10 of the 18 factors compared between the two stocks.

How does Prudential Financial compare to Equitable?

Equitable (NYSE:EQH) and Prudential Financial (NYSE:PRU) are both large-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, profitability, dividends, valuation, risk, earnings, media sentiment and institutional ownership.

Equitable has a beta of 1.1, indicating that its share price is 10% more volatile than the broader market. Comparatively, Prudential Financial has a beta of 0.85, indicating that its share price is 15% less volatile than the broader market.

Prudential Financial has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$11.67B1.10-$1.38B-$2.84N/A
Prudential Financial$57.68B0.69$3.58B$9.7211.88

Equitable presently has a consensus target price of $59.92, indicating a potential upside of 27.55%. Prudential Financial has a consensus target price of $104.00, indicating a potential downside of 9.91%. Given Equitable's stronger consensus rating and higher probable upside, analysts plainly believe Equitable is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69

Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.6%. Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.9%. Equitable pays out -42.3% of its earnings in the form of a dividend. Prudential Financial pays out 57.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has raised its dividend for 2 consecutive years and Prudential Financial has raised its dividend for 2 consecutive years.

In the previous week, Prudential Financial had 8 more articles in the media than Equitable. MarketBeat recorded 24 mentions for Prudential Financial and 16 mentions for Equitable. Prudential Financial's average media sentiment score of 0.86 beat Equitable's score of 0.60 indicating that Prudential Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
4 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Prudential Financial
10 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

92.7% of Equitable shares are owned by institutional investors. Comparatively, 56.8% of Prudential Financial shares are owned by institutional investors. 1.1% of Equitable shares are owned by insiders. Comparatively, 0.1% of Prudential Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Prudential Financial has a net margin of 5.83% compared to Equitable's net margin of -7.26%. Equitable's return on equity of 232.29% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-7.26% 232.29% 0.58%
Prudential Financial 5.83%16.33%0.68%

Summary

Equitable beats Prudential Financial on 10 of the 19 factors compared between the two stocks.

Get Prudential Financial News Delivered to You Automatically

Sign up to receive the latest news and ratings for PRU and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

PRU vs. The Competition

MetricPrudential FinancialINS IndustryFinance SectorNYSE Exchange
Market Cap$40.03B$22.00B$14.27B$23.47B
Dividend Yield4.85%3.27%5.69%4.02%
P/E Ratio11.8811.4620.5131.40
Price / Sales0.691.7844.9820.35
Price / Cash7.6313.2619.4125.09
Price / Book1.232.762.264.77
Net Income$3.58B$1.89B$1.14B$1.07B
7 Day Performance2.31%-0.38%0.25%-0.50%
1 Month Performance6.51%4.98%0.70%0.06%
1 Year Performance9.11%6.97%12.55%17.02%

Prudential Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRU
Prudential Financial
3.3411 of 5 stars
$115.43
+0.4%
$104.00
-9.9%
+9.1%$40.03B$57.68B11.8836,824
HBAN
Huntington Bancshares
4.998 of 5 stars
$17.82
+0.2%
$20.10
+12.8%
+2.8%$36.12B$12.49B13.7120,424
PFG
Principal Financial Group
4.1844 of 5 stars
$108.51
+0.7%
$100.90
-7.0%
+39.6%$23.44B$15.63B15.5211,600
AIZ
Assurant
4.784 of 5 stars
$267.34
+1.1%
$283.57
+6.1%
+48.8%$13.25B$12.81B13.6714,800
CNO
CNO Financial Group
2.9051 of 5 stars
$52.12
-0.8%
$48.75
-6.5%
+42.7%$4.86B$4.49B20.933,300

Related Companies and Tools


This page (NYSE:PRU) was last updated on 7/12/2026 by MarketBeat.com Staff.
From Our Partners