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Prudential Financial (PRU) Competitors

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$121.21 +0.62 (+0.51%)
As of 03:58 PM Eastern

PRU vs. HBAN, PFG, AIZ, CNO, and EQH

Should you buy Prudential Financial stock or one of its competitors? Prudential Financial's main competitors and comparable companies include Huntington Bancshares (HBAN), Principal Financial Group (PFG), Assurant (AIZ), CNO Financial Group (CNO), and Equitable (EQH). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Prudential Financial compare to Huntington Bancshares?

Huntington Bancshares (NASDAQ:HBAN) and Prudential Financial (NYSE:PRU) are both large-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, media sentiment, risk, valuation, institutional ownership, earnings, analyst recommendations and profitability.

Huntington Bancshares has a beta of 0.94, suggesting that its stock price is 6% less volatile than the broader market. Comparatively, Prudential Financial has a beta of 0.84, suggesting that its stock price is 16% less volatile than the broader market.

Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.6%. Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.6%. Huntington Bancshares pays out 48.1% of its earnings in the form of a dividend. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has increased its dividend for 18 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Huntington Bancshares presently has a consensus price target of $20.24, suggesting a potential upside of 18.84%. Prudential Financial has a consensus price target of $108.31, suggesting a potential downside of 10.64%. Given Huntington Bancshares' stronger consensus rating and higher possible upside, equities research analysts clearly believe Huntington Bancshares is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Huntington Bancshares
1 Sell rating(s)
7 Hold rating(s)
15 Buy rating(s)
1 Strong Buy rating(s)
2.67
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76

Prudential Financial has higher revenue and earnings than Huntington Bancshares. Prudential Financial is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Huntington Bancshares$9.68B3.55$2.21B$1.2913.20
Prudential Financial$57.68B0.73$3.58B$11.0410.98

Huntington Bancshares has a net margin of 16.64% compared to Prudential Financial's net margin of 6.51%. Prudential Financial's return on equity of 16.68% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Huntington Bancshares16.64% 11.19% 1.12%
Prudential Financial 6.51%16.68%0.70%

80.7% of Huntington Bancshares shares are held by institutional investors. Comparatively, 56.8% of Prudential Financial shares are held by institutional investors. 0.7% of Huntington Bancshares shares are held by insiders. Comparatively, 0.1% of Prudential Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Prudential Financial had 4 more articles in the media than Huntington Bancshares. MarketBeat recorded 32 mentions for Prudential Financial and 28 mentions for Huntington Bancshares. Huntington Bancshares' average media sentiment score of 1.32 beat Prudential Financial's score of 1.16 indicating that Huntington Bancshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Huntington Bancshares
21 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Prudential Financial
22 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Huntington Bancshares beats Prudential Financial on 13 of the 20 factors compared between the two stocks.

How does Prudential Financial compare to Principal Financial Group?

Prudential Financial (NYSE:PRU) and Principal Financial Group (NASDAQ:PFG) are both large-cap finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, valuation, media sentiment, analyst recommendations, institutional ownership and risk.

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.6%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 3.0%. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has raised its dividend for 18 consecutive years and Principal Financial Group has raised its dividend for 2 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Principal Financial Group has a net margin of 9.93% compared to Prudential Financial's net margin of 6.51%. Prudential Financial's return on equity of 16.68% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial6.51% 16.68% 0.70%
Principal Financial Group 9.93%16.49%0.58%

Prudential Financial has a beta of 0.84, indicating that its stock price is 16% less volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.88, indicating that its stock price is 12% less volatile than the broader market.

In the previous week, Prudential Financial had 17 more articles in the media than Principal Financial Group. MarketBeat recorded 32 mentions for Prudential Financial and 15 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.74 beat Prudential Financial's score of 1.16 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
22 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
15 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Prudential Financial currently has a consensus target price of $108.31, indicating a potential downside of 10.64%. Principal Financial Group has a consensus target price of $106.67, indicating a potential downside of 3.69%. Given Principal Financial Group's stronger consensus rating and higher possible upside, analysts clearly believe Principal Financial Group is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Prudential Financial has higher revenue and earnings than Principal Financial Group. Prudential Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.73$3.58B$11.0410.98
Principal Financial Group$15.63B1.52$1.19B$7.0415.73

56.8% of Prudential Financial shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 0.1% of Prudential Financial shares are held by insiders. Comparatively, 1.1% of Principal Financial Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Principal Financial Group beats Prudential Financial on 11 of the 19 factors compared between the two stocks.

How does Prudential Financial compare to Assurant?

Prudential Financial (NYSE:PRU) and Assurant (NYSE:AIZ) are both large-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, risk, dividends, earnings, valuation, media sentiment, profitability and analyst recommendations.

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.6%. Assurant pays an annual dividend of $3.52 per share and has a dividend yield of 1.2%. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. Assurant pays out 16.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has raised its dividend for 18 consecutive years and Assurant has raised its dividend for 21 consecutive years.

Assurant has a net margin of 7.90% compared to Prudential Financial's net margin of 6.51%. Assurant's return on equity of 20.40% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial6.51% 16.68% 0.70%
Assurant 7.90%20.40%3.34%

56.8% of Prudential Financial shares are held by institutional investors. Comparatively, 92.7% of Assurant shares are held by institutional investors. 0.1% of Prudential Financial shares are held by company insiders. Comparatively, 0.5% of Assurant shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Prudential Financial has a beta of 0.84, indicating that its share price is 16% less volatile than the broader market. Comparatively, Assurant has a beta of 0.55, indicating that its share price is 45% less volatile than the broader market.

Prudential Financial has higher revenue and earnings than Assurant. Prudential Financial is trading at a lower price-to-earnings ratio than Assurant, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.73$3.58B$11.0410.98
Assurant$12.81B1.09$872.70M$20.9413.57

In the previous week, Prudential Financial had 8 more articles in the media than Assurant. MarketBeat recorded 32 mentions for Prudential Financial and 24 mentions for Assurant. Prudential Financial's average media sentiment score of 1.16 beat Assurant's score of 0.89 indicating that Prudential Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
22 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Assurant
11 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Prudential Financial presently has a consensus price target of $108.31, suggesting a potential downside of 10.64%. Assurant has a consensus price target of $316.57, suggesting a potential upside of 11.41%. Given Assurant's stronger consensus rating and higher probable upside, analysts clearly believe Assurant is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
Assurant
0 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
3.00

Summary

Assurant beats Prudential Financial on 14 of the 20 factors compared between the two stocks.

How does Prudential Financial compare to CNO Financial Group?

Prudential Financial (NYSE:PRU) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, risk, earnings, profitability, institutional ownership, dividends, analyst recommendations and valuation.

56.8% of Prudential Financial shares are held by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are held by institutional investors. 0.1% of Prudential Financial shares are held by insiders. Comparatively, 3.4% of CNO Financial Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Prudential Financial has a beta of 0.84, indicating that its share price is 16% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.81, indicating that its share price is 19% less volatile than the broader market.

Prudential Financial has a net margin of 6.51% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial6.51% 16.68% 0.70%
CNO Financial Group 6.02%18.76%1.24%

In the previous week, Prudential Financial had 30 more articles in the media than CNO Financial Group. MarketBeat recorded 32 mentions for Prudential Financial and 2 mentions for CNO Financial Group. CNO Financial Group's average media sentiment score of 1.69 beat Prudential Financial's score of 1.16 indicating that CNO Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
22 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CNO Financial Group
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Prudential Financial currently has a consensus target price of $108.31, suggesting a potential downside of 10.64%. CNO Financial Group has a consensus target price of $52.50, suggesting a potential downside of 1.69%. Given CNO Financial Group's stronger consensus rating and higher probable upside, analysts plainly believe CNO Financial Group is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.6%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has increased its dividend for 18 consecutive years and CNO Financial Group has increased its dividend for 2 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Prudential Financial has higher revenue and earnings than CNO Financial Group. Prudential Financial is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.73$3.58B$11.0410.98
CNO Financial Group$4.65B1.06$229.30M$2.9118.35

Summary

CNO Financial Group beats Prudential Financial on 11 of the 19 factors compared between the two stocks.

How does Prudential Financial compare to Equitable?

Prudential Financial (NYSE:PRU) and Equitable (NYSE:EQH) are both large-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, profitability, analyst recommendations, risk, dividends, earnings and valuation.

Prudential Financial has a beta of 0.84, meaning that its share price is 16% less volatile than the broader market. Comparatively, Equitable has a beta of 1.09, meaning that its share price is 9% more volatile than the broader market.

56.8% of Prudential Financial shares are owned by institutional investors. Comparatively, 92.7% of Equitable shares are owned by institutional investors. 0.1% of Prudential Financial shares are owned by insiders. Comparatively, 1.0% of Equitable shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.6%. Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.5%. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. Equitable pays out -36.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has raised its dividend for 18 consecutive years and Equitable has raised its dividend for 2 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Prudential Financial has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.73$3.58B$11.0410.98
Equitable$10.62B1.26-$1.38B-$3.31N/A

Prudential Financial has a net margin of 6.51% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial6.51% 16.68% 0.70%
Equitable -8.72%511.35%0.61%

Prudential Financial currently has a consensus price target of $108.31, suggesting a potential downside of 10.64%. Equitable has a consensus price target of $61.75, suggesting a potential upside of 26.43%. Given Equitable's stronger consensus rating and higher possible upside, analysts plainly believe Equitable is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.76
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79

In the previous week, Prudential Financial had 16 more articles in the media than Equitable. MarketBeat recorded 32 mentions for Prudential Financial and 16 mentions for Equitable. Prudential Financial's average media sentiment score of 1.16 beat Equitable's score of 1.16 indicating that Prudential Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
22 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Equitable
11 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Prudential Financial and Equitable tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRU vs. The Competition

MetricPrudential FinancialInsurance IndustryFinance SectorNYSE Exchange
Market Cap$41.82B$19.21B$13.90B$24.22B
Dividend Yield4.58%3.30%5.88%3.71%
P/E Ratio10.9815.7829.5830.23
Price / Sales0.7330.81518.1115.18
Price / Cash8.0912.4037.7332.31
Price / Book1.312.072.176.78
Net Income$3.58B$1.80B$1.31B$1.07B
7 Day Performance-3.07%-0.63%-0.33%-0.65%
1 Month Performance2.31%2.79%1.51%2.33%
1 Year Performance13.19%9.64%11.86%18.05%

Prudential Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRU
Prudential Financial
4.0341 of 5 stars
$121.21
+0.5%
$108.31
-10.6%
+12.7%$41.82B$57.68B10.9836,824
HBAN
Huntington Bancshares
5 of 5 stars
$17.86
+0.5%
$20.11
+12.6%
+1.3%$35.86B$12.49B13.8320,424
PFG
Principal Financial Group
3.9347 of 5 stars
$114.88
0.0%
$105.83
-7.9%
+40.4%$24.69B$15.63B16.3811,600
AIZ
Assurant
4.7956 of 5 stars
$281.05
+0.0%
$313.71
+11.6%
+31.3%$13.90B$12.81B13.4614,800
CNO
CNO Financial Group
3.8227 of 5 stars
$55.06
+0.4%
$52.50
-4.6%
+37.2%$5.05B$4.49B18.763,300

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This page (NYSE:PRU) was last updated on 8/21/2026 by MarketBeat.com Staff.
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