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Prudential Financial (PRU) Competitors

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$107.23 -1.85 (-1.70%)
As of 12:42 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

PRU vs. BHF, AIZ, AMP, BAC, EQH, LNC, MET, ORI, PFG, and RDN

Should you be buying Prudential Financial stock or one of its competitors? The main competitors of Prudential Financial include Brighthouse Financial (BHF), Assurant (AIZ), Ameriprise Financial (AMP), Bank of America (BAC), Equitable (EQH), Lincoln National (LNC), MetLife (MET), Old Republic International (ORI), Principal Financial Group (PFG), and Radian Group (RDN). These companies are all part of the "finance" sector.

Prudential Financial vs. Its Competitors

Prudential Financial (NYSE:PRU) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, profitability, analyst recommendations, institutional ownership, media sentiment, dividends, valuation and earnings.

In the previous week, Prudential Financial had 16 more articles in the media than Brighthouse Financial. MarketBeat recorded 20 mentions for Prudential Financial and 4 mentions for Brighthouse Financial. Prudential Financial's average media sentiment score of 0.96 beat Brighthouse Financial's score of 0.47 indicating that Prudential Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
14 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Prudential Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$68.05B0.56$2.73B$6.3117.04
Brighthouse Financial$4.72B0.63$388M$8.346.22

Prudential Financial has a beta of 1.07, meaning that its share price is 7% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, meaning that its share price is 12% less volatile than the S&P 500.

Brighthouse Financial has a net margin of 8.71% compared to Prudential Financial's net margin of 3.84%. Brighthouse Financial's return on equity of 25.60% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial3.84% 15.84% 0.64%
Brighthouse Financial 8.71%25.60%0.54%

Prudential Financial presently has a consensus target price of $120.15, indicating a potential upside of 11.72%. Brighthouse Financial has a consensus target price of $60.30, indicating a potential upside of 16.17%. Given Brighthouse Financial's higher probable upside, analysts clearly believe Brighthouse Financial is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
1 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.15
Brighthouse Financial
2 Sell rating(s)
5 Hold rating(s)
1 Buy rating(s)
1 Strong Buy rating(s)
2.11

56.8% of Prudential Financial shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 0.3% of Prudential Financial shares are owned by insiders. Comparatively, 1.4% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Prudential Financial beats Brighthouse Financial on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRU vs. The Competition

MetricPrudential FinancialINS IndustryFinance SectorNYSE Exchange
Market Cap$38.25B$20.83B$11.95B$20.55B
Dividend Yield4.95%2.93%5.53%3.72%
P/E Ratio17.1213.6720.0127.96
Price / Sales0.562.1425.7337.35
Price / Cash7.8117.8518.7218.22
Price / Book1.364.102.264.60
Net Income$2.73B$1.60B$990.08M$983.39M
7 Day Performance0.11%-1.28%1.70%2.20%
1 Month Performance1.82%2.56%3.72%4.68%
1 Year Performance-7.95%21.10%542.66%14.66%

Prudential Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRU
Prudential Financial
4.9676 of 5 stars
$107.23
-1.7%
$120.15
+12.1%
-6.2%$38.01B$68.05B17.0238,196Analyst Downgrade
BHF
Brighthouse Financial
4.6417 of 5 stars
$53.84
-1.1%
$60.80
+12.9%
+22.2%$3.09B$6.69B6.461,400
AIZ
Assurant
4.9444 of 5 stars
$197.68
+0.4%
$228.67
+15.7%
+20.0%$10.06B$11.88B15.4114,200Analyst Downgrade
AMP
Ameriprise Financial
4.6617 of 5 stars
$534.26
+1.2%
$519.00
-2.9%
+25.7%$50.87B$17.26B18.1513,500Positive News
BAC
Bank of America
4.929 of 5 stars
$47.31
+0.4%
$47.65
+0.7%
+21.1%$356.33B$103.44B14.08213,000Positive News
Upcoming Earnings
EQH
Equitable
4.4468 of 5 stars
$56.11
+0.3%
$62.64
+11.6%
+37.7%$17.05B$12.44B15.258,000Positive News
LNC
Lincoln National
4.9683 of 5 stars
$34.67
+0.3%
$36.70
+5.9%
+12.6%$5.92B$18.44B4.929,783Positive News
Analyst Upgrade
MET
MetLife
4.9235 of 5 stars
$80.39
+0.0%
$94.17
+17.1%
+14.4%$53.97B$70.99B13.0745,000
ORI
Old Republic International
4.7985 of 5 stars
$38.44
+0.8%
$42.00
+9.3%
+30.9%$9.50B$8.23B15.639,400Positive News
PFG
Principal Financial Group
3.9393 of 5 stars
$79.52
+0.4%
$83.85
+5.4%
+3.2%$17.83B$15.77B11.9019,300Analyst Revision
RDN
Radian Group
2.2408 of 5 stars
$36.05
+0.3%
$36.83
+2.2%
+18.4%$4.84B$1.29B9.171,400Positive News
Analyst Forecast

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This page (NYSE:PRU) was last updated on 7/7/2025 by MarketBeat.com Staff
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