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Prudential Financial (PRU) Competitors

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$113.70 -1.36 (-1.18%)
Closing price 09/30/2026 03:59 PM Eastern
Extended Trading
$113.84 +0.13 (+0.12%)
As of 04:03 AM Eastern
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PRU vs. HBAN, PFG, AIZ, CNO, and EQH

Should you buy Prudential Financial stock or one of its competitors? Prudential Financial's main competitors and comparable companies include Huntington Bancshares (HBAN), Principal Financial Group (PFG), Assurant (AIZ), CNO Financial Group (CNO), and Equitable (EQH). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Prudential Financial compare to Huntington Bancshares?

Prudential Financial (NYSE:PRU) and Huntington Bancshares (NASDAQ:HBAN) are both large-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, profitability, earnings, risk, analyst recommendations, institutional ownership, media sentiment and dividends.

Huntington Bancshares has a net margin of 16.64% compared to Prudential Financial's net margin of 6.51%. Prudential Financial's return on equity of 16.68% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial6.51% 16.68% 0.70%
Huntington Bancshares 16.64%11.19%1.12%

Prudential Financial has higher revenue and earnings than Huntington Bancshares. Prudential Financial is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.68$3.58B$11.0410.30
Huntington Bancshares$12.49B2.47$2.21B$1.2911.83

Prudential Financial has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market. Comparatively, Huntington Bancshares has a beta of 0.92, suggesting that its stock price is 8% less volatile than the broader market.

Prudential Financial currently has a consensus price target of $109.31, indicating a potential downside of 3.87%. Huntington Bancshares has a consensus price target of $19.79, indicating a potential upside of 29.66%. Given Huntington Bancshares' stronger consensus rating and higher probable upside, analysts plainly believe Huntington Bancshares is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75
Huntington Bancshares
1 Sell rating(s)
7 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.64

56.8% of Prudential Financial shares are held by institutional investors. Comparatively, 80.7% of Huntington Bancshares shares are held by institutional investors. 0.1% of Prudential Financial shares are held by insiders. Comparatively, 0.7% of Huntington Bancshares shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.9%. Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 4.1%. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. Huntington Bancshares pays out 48.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has increased its dividend for 18 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Prudential Financial had 8 more articles in the media than Huntington Bancshares. MarketBeat recorded 18 mentions for Prudential Financial and 10 mentions for Huntington Bancshares. Prudential Financial's average media sentiment score of 0.59 beat Huntington Bancshares' score of 0.13 indicating that Prudential Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
6 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive
Huntington Bancshares
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Huntington Bancshares beats Prudential Financial on 12 of the 20 factors compared between the two stocks.

How does Prudential Financial compare to Principal Financial Group?

Principal Financial Group (NASDAQ:PFG) and Prudential Financial (NYSE:PRU) are both large-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings.

Prudential Financial has higher revenue and earnings than Principal Financial Group. Prudential Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.53$1.19B$7.0415.90
Prudential Financial$57.68B0.68$3.58B$11.0410.30

Principal Financial Group has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market. Comparatively, Prudential Financial has a beta of 0.83, indicating that its stock price is 17% less volatile than the broader market.

75.1% of Principal Financial Group shares are owned by institutional investors. Comparatively, 56.8% of Prudential Financial shares are owned by institutional investors. 1.1% of Principal Financial Group shares are owned by insiders. Comparatively, 0.1% of Prudential Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Principal Financial Group presently has a consensus target price of $109.08, indicating a potential downside of 2.57%. Prudential Financial has a consensus target price of $109.31, indicating a potential downside of 3.87%. Given Principal Financial Group's stronger consensus rating and higher possible upside, equities research analysts plainly believe Principal Financial Group is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Prudential Financial
5 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75

In the previous week, Prudential Financial had 15 more articles in the media than Principal Financial Group. MarketBeat recorded 18 mentions for Prudential Financial and 3 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 0.94 beat Prudential Financial's score of 0.59 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Prudential Financial
6 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group pays an annual dividend of $3.36 per share and has a dividend yield of 3.0%. Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.9%. Principal Financial Group pays out 47.7% of its earnings in the form of a dividend. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years and Prudential Financial has increased its dividend for 18 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Principal Financial Group has a net margin of 9.93% compared to Prudential Financial's net margin of 6.51%. Prudential Financial's return on equity of 16.68% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
Prudential Financial 6.51%16.68%0.70%

Summary

Principal Financial Group beats Prudential Financial on 11 of the 19 factors compared between the two stocks.

How does Prudential Financial compare to Assurant?

Assurant (NYSE:AIZ) and Prudential Financial (NYSE:PRU) are both large-cap finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, media sentiment, risk, profitability and institutional ownership.

Assurant pays an annual dividend of $3.52 per share and has a dividend yield of 1.3%. Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.9%. Assurant pays out 16.8% of its earnings in the form of a dividend. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Assurant has increased its dividend for 21 consecutive years and Prudential Financial has increased its dividend for 18 consecutive years.

Prudential Financial has higher revenue and earnings than Assurant. Prudential Financial is trading at a lower price-to-earnings ratio than Assurant, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Assurant$12.81B1.02$872.70M$20.9412.60
Prudential Financial$57.68B0.68$3.58B$11.0410.30

In the previous week, Prudential Financial had 13 more articles in the media than Assurant. MarketBeat recorded 18 mentions for Prudential Financial and 5 mentions for Assurant. Prudential Financial's average media sentiment score of 0.59 beat Assurant's score of 0.30 indicating that Prudential Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Assurant
0 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Prudential Financial
6 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Assurant has a net margin of 7.90% compared to Prudential Financial's net margin of 6.51%. Assurant's return on equity of 20.40% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Assurant7.90% 20.40% 3.34%
Prudential Financial 6.51%16.68%0.70%

Assurant has a beta of 0.54, indicating that its stock price is 46% less volatile than the broader market. Comparatively, Prudential Financial has a beta of 0.83, indicating that its stock price is 17% less volatile than the broader market.

Assurant currently has a consensus price target of $327.14, indicating a potential upside of 23.99%. Prudential Financial has a consensus price target of $109.31, indicating a potential downside of 3.87%. Given Assurant's stronger consensus rating and higher probable upside, equities research analysts clearly believe Assurant is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Assurant
0 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
2 Strong Buy rating(s)
3.25
Prudential Financial
5 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75

92.7% of Assurant shares are held by institutional investors. Comparatively, 56.8% of Prudential Financial shares are held by institutional investors. 0.5% of Assurant shares are held by company insiders. Comparatively, 0.1% of Prudential Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Assurant beats Prudential Financial on 14 of the 20 factors compared between the two stocks.

How does Prudential Financial compare to CNO Financial Group?

CNO Financial Group (NYSE:CNO) and Prudential Financial (NYSE:PRU) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, institutional ownership, profitability, analyst recommendations, risk, valuation, dividends and media sentiment.

95.4% of CNO Financial Group shares are held by institutional investors. Comparatively, 56.8% of Prudential Financial shares are held by institutional investors. 3.4% of CNO Financial Group shares are held by insiders. Comparatively, 0.1% of Prudential Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.9%. CNO Financial Group pays out 24.7% of its earnings in the form of a dividend. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CNO Financial Group has raised its dividend for 2 consecutive years and Prudential Financial has raised its dividend for 18 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

CNO Financial Group presently has a consensus target price of $56.00, suggesting a potential upside of 5.61%. Prudential Financial has a consensus target price of $109.31, suggesting a potential downside of 3.87%. Given CNO Financial Group's stronger consensus rating and higher probable upside, equities research analysts clearly believe CNO Financial Group is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CNO Financial Group
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Prudential Financial
5 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75

Prudential Financial has higher revenue and earnings than CNO Financial Group. Prudential Financial is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CNO Financial Group$4.49B1.09$229.30M$2.9118.22
Prudential Financial$57.68B0.68$3.58B$11.0410.30

Prudential Financial has a net margin of 6.51% compared to CNO Financial Group's net margin of 6.02%. CNO Financial Group's return on equity of 18.76% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
CNO Financial Group6.02% 18.76% 1.24%
Prudential Financial 6.51%16.68%0.70%

CNO Financial Group has a beta of 0.8, indicating that its stock price is 20% less volatile than the broader market. Comparatively, Prudential Financial has a beta of 0.83, indicating that its stock price is 17% less volatile than the broader market.

In the previous week, Prudential Financial had 16 more articles in the media than CNO Financial Group. MarketBeat recorded 18 mentions for Prudential Financial and 2 mentions for CNO Financial Group. Prudential Financial's average media sentiment score of 0.59 beat CNO Financial Group's score of 0.14 indicating that Prudential Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
CNO Financial Group
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Prudential Financial
6 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

CNO Financial Group beats Prudential Financial on 10 of the 19 factors compared between the two stocks.

How does Prudential Financial compare to Equitable?

Equitable (NYSE:EQH) and Prudential Financial (NYSE:PRU) are both large-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, profitability, valuation and dividends.

92.7% of Equitable shares are owned by institutional investors. Comparatively, 56.8% of Prudential Financial shares are owned by institutional investors. 1.0% of Equitable shares are owned by insiders. Comparatively, 0.1% of Prudential Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Prudential Financial has a net margin of 6.51% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-8.72% 511.35% 0.61%
Prudential Financial 6.51%16.68%0.70%

Equitable has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market. Comparatively, Prudential Financial has a beta of 0.83, meaning that its stock price is 17% less volatile than the broader market.

Prudential Financial has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$11.67B1.20-$1.38B-$3.31N/A
Prudential Financial$57.68B0.68$3.58B$11.0410.30

Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.3%. Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 4.9%. Equitable pays out -36.3% of its earnings in the form of a dividend. Prudential Financial pays out 50.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has increased its dividend for 2 consecutive years and Prudential Financial has increased its dividend for 18 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

In the previous week, Prudential Financial had 11 more articles in the media than Equitable. MarketBeat recorded 18 mentions for Prudential Financial and 7 mentions for Equitable. Prudential Financial's average media sentiment score of 0.59 beat Equitable's score of 0.32 indicating that Prudential Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
1 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Prudential Financial
6 Very Positive mention(s)
4 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Equitable presently has a consensus price target of $61.82, suggesting a potential upside of 20.45%. Prudential Financial has a consensus price target of $109.31, suggesting a potential downside of 3.87%. Given Equitable's stronger consensus rating and higher possible upside, equities research analysts plainly believe Equitable is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79
Prudential Financial
5 Sell rating(s)
10 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.75

Summary

Equitable and Prudential Financial tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRU vs. The Competition

MetricPrudential FinancialInsurance IndustryFinance SectorNYSE Exchange
Market Cap$39.70B$18.52B$13.51B$22.83B
Dividend Yield4.87%3.27%6.01%3.72%
P/E Ratio10.3015.9824.6727.52
Price / Sales0.6830.24502.9621.29
Price / Cash7.6111.7149.0640.95
Price / Book1.211.982.694.60
Net Income$3.58B$1.80B$1.32B$1.08B
7 Day Performance-4.16%-1.72%-0.79%-1.44%
1 Month Performance-2.81%-4.61%1.42%-4.90%
1 Year Performance10.31%5.83%8.12%4.77%

Prudential Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRU
Prudential Financial
3.0386 of 5 stars
$113.70
-1.2%
$109.31
-3.9%
+9.6%$39.70B$57.68B10.3036,824
HBAN
Huntington Bancshares
4.9622 of 5 stars
$15.40
+0.6%
$19.84
+28.8%
-11.6%$31.07B$12.49B11.9220,424
PFG
Principal Financial Group
3.8585 of 5 stars
$114.25
+0.1%
$108.83
-4.7%
+35.0%$24.49B$15.63B16.2511,600
AIZ
Assurant
4.8795 of 5 stars
$261.97
-1.9%
$327.14
+24.9%
+21.7%$12.94B$12.81B12.5314,800
CNO
CNO Financial Group
2.7919 of 5 stars
$53.52
flat
$56.00
+4.6%
+33.9%$4.97B$4.49B18.443,300

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This page (NYSE:PRU) was last updated on 10/1/2026 by MarketBeat.com Staff.
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