Prudential Financial (PRU) Competitors

Prudential Financial logo
$106.86 +0.33 (+0.31%)
Closing price 06/18/2026 03:59 PM Eastern
Extended Trading
$107.59 +0.73 (+0.68%)
As of 06/18/2026 07:45 PM Eastern
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PRU vs. HBAN, PFG, AIZ, CNO, and EQH

Should you buy Prudential Financial stock or one of its competitors? MarketBeat compares Prudential Financial with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Prudential Financial include Huntington Bancshares (HBAN), Principal Financial Group (PFG), Assurant (AIZ), CNO Financial Group (CNO), and Equitable (EQH). These companies are all part of the "finance" sector.

How does Prudential Financial compare to Huntington Bancshares?

Huntington Bancshares (NASDAQ:HBAN) and Prudential Financial (NYSE:PRU) are both large-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their risk, profitability, earnings, dividends, institutional ownership, media sentiment, analyst recommendations and valuation.

Huntington Bancshares has a beta of 0.94, meaning that its stock price is 6% less volatile than the broader market. Comparatively, Prudential Financial has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market.

Prudential Financial has higher revenue and earnings than Huntington Bancshares. Prudential Financial is trading at a lower price-to-earnings ratio than Huntington Bancshares, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Huntington Bancshares$12.49B2.74$2.21B$1.3012.97
Prudential Financial$62.98B0.59$3.58B$9.7210.99

In the previous week, Huntington Bancshares had 10 more articles in the media than Prudential Financial. MarketBeat recorded 16 mentions for Huntington Bancshares and 6 mentions for Prudential Financial. Huntington Bancshares' average media sentiment score of 1.12 beat Prudential Financial's score of 0.73 indicating that Huntington Bancshares is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Huntington Bancshares
9 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Prudential Financial
2 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

80.7% of Huntington Bancshares shares are owned by institutional investors. Comparatively, 56.8% of Prudential Financial shares are owned by institutional investors. 0.7% of Huntington Bancshares shares are owned by company insiders. Comparatively, 0.1% of Prudential Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Huntington Bancshares has a net margin of 16.63% compared to Prudential Financial's net margin of 5.83%. Prudential Financial's return on equity of 16.33% beat Huntington Bancshares' return on equity.

Company Net Margins Return on Equity Return on Assets
Huntington Bancshares16.63% 11.42% 1.11%
Prudential Financial 5.83%16.33%0.68%

Huntington Bancshares pays an annual dividend of $0.62 per share and has a dividend yield of 3.7%. Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 5.2%. Huntington Bancshares pays out 47.7% of its earnings in the form of a dividend. Prudential Financial pays out 57.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has increased its dividend for 2 consecutive years. Prudential Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Huntington Bancshares currently has a consensus target price of $20.05, indicating a potential upside of 18.92%. Prudential Financial has a consensus target price of $101.50, indicating a potential downside of 5.02%. Given Huntington Bancshares' stronger consensus rating and higher probable upside, equities analysts clearly believe Huntington Bancshares is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Huntington Bancshares
1 Sell rating(s)
4 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.75
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69

Summary

Huntington Bancshares beats Prudential Financial on 14 of the 20 factors compared between the two stocks.

How does Prudential Financial compare to Principal Financial Group?

Principal Financial Group (NASDAQ:PFG) and Prudential Financial (NYSE:PRU) are both large-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, media sentiment, risk, analyst recommendations, earnings, institutional ownership, valuation and dividends.

Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 3.0%. Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 5.2%. Principal Financial Group pays out 46.9% of its earnings in the form of a dividend. Prudential Financial pays out 57.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years and Prudential Financial has increased its dividend for 2 consecutive years.

In the previous week, Prudential Financial had 2 more articles in the media than Principal Financial Group. MarketBeat recorded 6 mentions for Prudential Financial and 4 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.36 beat Prudential Financial's score of 0.73 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Prudential Financial
2 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Principal Financial Group has a net margin of 10.10% compared to Prudential Financial's net margin of 5.83%. Prudential Financial's return on equity of 16.33% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group10.10% 16.25% 0.57%
Prudential Financial 5.83%16.33%0.68%

Principal Financial Group currently has a consensus target price of $98.10, suggesting a potential downside of 10.47%. Prudential Financial has a consensus target price of $101.50, suggesting a potential downside of 5.02%. Given Prudential Financial's higher possible upside, analysts clearly believe Prudential Financial is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
1 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.18
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69

Principal Financial Group has a beta of 0.88, suggesting that its stock price is 12% less volatile than the broader market. Comparatively, Prudential Financial has a beta of 0.86, suggesting that its stock price is 14% less volatile than the broader market.

75.1% of Principal Financial Group shares are owned by institutional investors. Comparatively, 56.8% of Prudential Financial shares are owned by institutional investors. 1.1% of Principal Financial Group shares are owned by company insiders. Comparatively, 0.1% of Prudential Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Prudential Financial has higher revenue and earnings than Principal Financial Group. Prudential Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.46B1.53$1.19B$6.9915.68
Prudential Financial$62.98B0.59$3.58B$9.7210.99

Summary

Principal Financial Group beats Prudential Financial on 10 of the 18 factors compared between the two stocks.

How does Prudential Financial compare to Assurant?

Prudential Financial (NYSE:PRU) and Assurant (NYSE:AIZ) are both large-cap finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, media sentiment, valuation, institutional ownership, earnings and dividends.

Assurant has a net margin of 7.60% compared to Prudential Financial's net margin of 5.83%. Assurant's return on equity of 20.32% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial5.83% 16.33% 0.68%
Assurant 7.60%20.32%3.26%

Prudential Financial has higher revenue and earnings than Assurant. Prudential Financial is trading at a lower price-to-earnings ratio than Assurant, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$62.98B0.59$3.58B$9.7210.99
Assurant$13.16B0.98$872.70M$19.5513.31

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 5.2%. Assurant pays an annual dividend of $3.52 per share and has a dividend yield of 1.4%. Prudential Financial pays out 57.6% of its earnings in the form of a dividend. Assurant pays out 18.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has raised its dividend for 2 consecutive years and Assurant has raised its dividend for 21 consecutive years.

56.8% of Prudential Financial shares are owned by institutional investors. Comparatively, 92.7% of Assurant shares are owned by institutional investors. 0.1% of Prudential Financial shares are owned by company insiders. Comparatively, 0.5% of Assurant shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Prudential Financial has a beta of 0.86, indicating that its share price is 14% less volatile than the broader market. Comparatively, Assurant has a beta of 0.56, indicating that its share price is 44% less volatile than the broader market.

In the previous week, Prudential Financial and Prudential Financial both had 6 articles in the media. Assurant's average media sentiment score of 1.42 beat Prudential Financial's score of 0.73 indicating that Assurant is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
2 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Assurant
5 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Prudential Financial currently has a consensus price target of $101.50, suggesting a potential downside of 5.02%. Assurant has a consensus price target of $283.57, suggesting a potential upside of 8.96%. Given Assurant's stronger consensus rating and higher possible upside, analysts clearly believe Assurant is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69
Assurant
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
3.00

Summary

Assurant beats Prudential Financial on 15 of the 19 factors compared between the two stocks.

How does Prudential Financial compare to CNO Financial Group?

Prudential Financial (NYSE:PRU) and CNO Financial Group (NYSE:CNO) are both finance companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, institutional ownership, profitability, earnings, media sentiment, dividends, risk and analyst recommendations.

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 5.2%. CNO Financial Group pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Prudential Financial pays out 57.6% of its earnings in the form of a dividend. CNO Financial Group pays out 28.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has raised its dividend for 2 consecutive years and CNO Financial Group has raised its dividend for 2 consecutive years.

Prudential Financial has higher revenue and earnings than CNO Financial Group. Prudential Financial is trading at a lower price-to-earnings ratio than CNO Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$62.98B0.59$3.58B$9.7210.99
CNO Financial Group$4.49B1.06$229.30M$2.4920.46

Prudential Financial has a net margin of 5.83% compared to CNO Financial Group's net margin of 5.44%. CNO Financial Group's return on equity of 17.65% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial5.83% 16.33% 0.68%
CNO Financial Group 5.44%17.65%1.18%

Prudential Financial presently has a consensus price target of $101.50, suggesting a potential downside of 5.02%. CNO Financial Group has a consensus price target of $48.75, suggesting a potential downside of 4.30%. Given CNO Financial Group's stronger consensus rating and higher possible upside, analysts plainly believe CNO Financial Group is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69
CNO Financial Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

56.8% of Prudential Financial shares are owned by institutional investors. Comparatively, 95.4% of CNO Financial Group shares are owned by institutional investors. 0.1% of Prudential Financial shares are owned by company insiders. Comparatively, 3.4% of CNO Financial Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

In the previous week, Prudential Financial had 4 more articles in the media than CNO Financial Group. MarketBeat recorded 6 mentions for Prudential Financial and 2 mentions for CNO Financial Group. Prudential Financial's average media sentiment score of 0.73 beat CNO Financial Group's score of 0.00 indicating that Prudential Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
2 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
CNO Financial Group
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Prudential Financial has a beta of 0.86, meaning that its share price is 14% less volatile than the broader market. Comparatively, CNO Financial Group has a beta of 0.81, meaning that its share price is 19% less volatile than the broader market.

Summary

CNO Financial Group beats Prudential Financial on 10 of the 18 factors compared between the two stocks.

How does Prudential Financial compare to Equitable?

Prudential Financial (NYSE:PRU) and Equitable (NYSE:EQH) are both large-cap finance companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, dividends, risk, earnings, analyst recommendations and valuation.

Prudential Financial has a beta of 0.86, indicating that its stock price is 14% less volatile than the broader market. Comparatively, Equitable has a beta of 1.1, indicating that its stock price is 10% more volatile than the broader market.

Prudential Financial has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Prudential Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$62.98B0.59$3.58B$9.7210.99
Equitable$11.67B1.09-$1.38B-$2.84N/A

In the previous week, Prudential Financial had 1 more articles in the media than Equitable. MarketBeat recorded 6 mentions for Prudential Financial and 5 mentions for Equitable. Prudential Financial's average media sentiment score of 0.73 beat Equitable's score of 0.66 indicating that Prudential Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
2 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Equitable
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Prudential Financial pays an annual dividend of $5.60 per share and has a dividend yield of 5.2%. Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.6%. Prudential Financial pays out 57.6% of its earnings in the form of a dividend. Equitable pays out -42.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Prudential Financial has increased its dividend for 2 consecutive years and Equitable has increased its dividend for 2 consecutive years.

56.8% of Prudential Financial shares are owned by institutional investors. Comparatively, 92.7% of Equitable shares are owned by institutional investors. 0.1% of Prudential Financial shares are owned by insiders. Comparatively, 1.1% of Equitable shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Prudential Financial has a net margin of 5.83% compared to Equitable's net margin of -7.26%. Equitable's return on equity of 232.29% beat Prudential Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial5.83% 16.33% 0.68%
Equitable -7.26%232.29%0.58%

Prudential Financial currently has a consensus price target of $101.50, suggesting a potential downside of 5.02%. Equitable has a consensus price target of $58.64, suggesting a potential upside of 29.27%. Given Equitable's stronger consensus rating and higher possible upside, analysts plainly believe Equitable is more favorable than Prudential Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69
Equitable
2 Sell rating(s)
0 Hold rating(s)
9 Buy rating(s)
2 Strong Buy rating(s)
2.85

Summary

Equitable beats Prudential Financial on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding PRU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRU vs. The Competition

MetricPrudential FinancialINS IndustryFinance SectorNYSE Exchange
Market Cap$36.97B$20.94B$13.95B$23.20B
Dividend Yield5.26%3.24%5.74%4.06%
P/E Ratio10.9910.4920.2031.61
Price / Sales0.591.67142.44104.16
Price / Cash7.0512.8419.5724.44
Price / Book1.142.642.254.68
Net Income$3.58B$1.89B$1.14B$1.08B
7 Day Performance-1.40%-0.54%-0.37%-0.82%
1 Month Performance2.49%-0.86%0.85%1.07%
1 Year Performance2.44%-0.01%22.83%25.02%

Prudential Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRU
Prudential Financial
2.6219 of 5 stars
$106.86
+0.3%
$101.50
-5.0%
+2.4%$36.97B$62.98B10.9936,824
HBAN
Huntington Bancshares
4.9819 of 5 stars
$16.49
-0.2%
$20.05
+21.6%
+6.4%$33.43B$8.78B12.6820,424
PFG
Principal Financial Group
3.6652 of 5 stars
$105.03
-0.2%
$98.10
-6.6%
+43.0%$22.69B$15.63B15.0311,600
AIZ
Assurant
4.8419 of 5 stars
$252.05
-2.1%
$275.83
+9.4%
+32.8%$12.49B$12.81B12.8914,800
CNO
CNO Financial Group
2.5846 of 5 stars
$48.04
+0.3%
$48.75
+1.5%
+36.0%$4.48B$4.51B19.293,300

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This page (NYSE:PRU) was last updated on 6/21/2026 by MarketBeat.com Staff.
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