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Lincoln National (LNC) Competitors

Lincoln National logo
$42.15 +0.17 (+0.40%)
As of 08/21/2026 03:58 PM Eastern

LNC vs. BHF, PFG, EQH, MET, and MFC

Should you buy Lincoln National stock or one of its competitors? Lincoln National's main competitors and comparable companies include Brighthouse Financial (BHF), Principal Financial Group (PFG), Equitable (EQH), MetLife (MET), and Manulife Financial (MFC). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "finance" sector.

How does Lincoln National compare to Brighthouse Financial?

Lincoln National (NYSE:LNC) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, earnings, media sentiment, valuation, risk and dividends.

Lincoln National presently has a consensus price target of $46.43, suggesting a potential upside of 10.15%. Brighthouse Financial has a consensus price target of $60.50, suggesting a potential upside of 15.75%. Given Brighthouse Financial's higher probable upside, analysts clearly believe Brighthouse Financial is more favorable than Lincoln National.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lincoln National
2 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33
Brighthouse Financial
2 Sell rating(s)
8 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

Lincoln National has higher revenue and earnings than Brighthouse Financial. Lincoln National is trading at a lower price-to-earnings ratio than Brighthouse Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lincoln National$18.21B0.44$1.18B$11.543.65
Brighthouse Financial$6.77B0.44$433M$12.534.17

Lincoln National has a beta of 1.15, indicating that its stock price is 15% more volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

In the previous week, Brighthouse Financial had 2 more articles in the media than Lincoln National. MarketBeat recorded 5 mentions for Brighthouse Financial and 3 mentions for Lincoln National. Brighthouse Financial's average media sentiment score of 0.96 beat Lincoln National's score of 0.53 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lincoln National
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brighthouse Financial
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Brighthouse Financial has a net margin of 12.49% compared to Lincoln National's net margin of 12.21%. Lincoln National's return on equity of 17.35% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Lincoln National12.21% 17.35% 0.41%
Brighthouse Financial 12.49%17.24%0.45%

72.8% of Lincoln National shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 1.0% of Lincoln National shares are owned by insiders. Comparatively, 1.6% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Brighthouse Financial beats Lincoln National on 10 of the 16 factors compared between the two stocks.

How does Lincoln National compare to Principal Financial Group?

Principal Financial Group (NASDAQ:PFG) and Lincoln National (NYSE:LNC) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, earnings, dividends, media sentiment, valuation, profitability and analyst recommendations.

Principal Financial Group presently has a consensus target price of $106.67, indicating a potential downside of 3.69%. Lincoln National has a consensus target price of $46.43, indicating a potential upside of 10.15%. Given Lincoln National's stronger consensus rating and higher probable upside, analysts clearly believe Lincoln National is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00
Lincoln National
2 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33

Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 3.0%. Lincoln National pays an annual dividend of $1.80 per share and has a dividend yield of 4.3%. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Lincoln National pays out 15.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has raised its dividend for 2 consecutive years. Lincoln National is clearly the better dividend stock, given its higher yield and lower payout ratio.

75.1% of Principal Financial Group shares are held by institutional investors. Comparatively, 72.8% of Lincoln National shares are held by institutional investors. 1.1% of Principal Financial Group shares are held by insiders. Comparatively, 1.0% of Lincoln National shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Principal Financial Group has higher earnings, but lower revenue than Lincoln National. Lincoln National is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Principal Financial Group$15.63B1.52$1.19B$7.0415.73
Lincoln National$18.21B0.44$1.18B$11.543.65

Principal Financial Group has a beta of 0.88, meaning that its share price is 12% less volatile than the broader market. Comparatively, Lincoln National has a beta of 1.15, meaning that its share price is 15% more volatile than the broader market.

In the previous week, Principal Financial Group had 9 more articles in the media than Lincoln National. MarketBeat recorded 12 mentions for Principal Financial Group and 3 mentions for Lincoln National. Principal Financial Group's average media sentiment score of 1.74 beat Lincoln National's score of 0.53 indicating that Principal Financial Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Principal Financial Group
12 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Lincoln National
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Lincoln National has a net margin of 12.21% compared to Principal Financial Group's net margin of 9.93%. Lincoln National's return on equity of 17.35% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Principal Financial Group9.93% 16.49% 0.58%
Lincoln National 12.21%17.35%0.41%

Summary

Lincoln National beats Principal Financial Group on 10 of the 19 factors compared between the two stocks.

How does Lincoln National compare to Equitable?

Lincoln National (NYSE:LNC) and Equitable (NYSE:EQH) are both finance companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, institutional ownership, risk, profitability, analyst recommendations and dividends.

Lincoln National has a beta of 1.15, suggesting that its share price is 15% more volatile than the broader market. Comparatively, Equitable has a beta of 1.09, suggesting that its share price is 9% more volatile than the broader market.

72.8% of Lincoln National shares are held by institutional investors. Comparatively, 92.7% of Equitable shares are held by institutional investors. 1.0% of Lincoln National shares are held by company insiders. Comparatively, 1.0% of Equitable shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Lincoln National has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Lincoln National, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lincoln National$18.21B0.44$1.18B$11.543.65
Equitable$11.67B1.14-$1.38B-$3.31N/A

In the previous week, Equitable had 13 more articles in the media than Lincoln National. MarketBeat recorded 16 mentions for Equitable and 3 mentions for Lincoln National. Equitable's average media sentiment score of 1.19 beat Lincoln National's score of 0.53 indicating that Equitable is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lincoln National
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Equitable
11 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Lincoln National pays an annual dividend of $1.80 per share and has a dividend yield of 4.3%. Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.5%. Lincoln National pays out 15.6% of its earnings in the form of a dividend. Equitable pays out -36.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has raised its dividend for 2 consecutive years.

Lincoln National presently has a consensus target price of $46.43, indicating a potential upside of 10.15%. Equitable has a consensus target price of $61.75, indicating a potential upside of 26.43%. Given Equitable's stronger consensus rating and higher possible upside, analysts plainly believe Equitable is more favorable than Lincoln National.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lincoln National
2 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33
Equitable
1 Sell rating(s)
2 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.79

Lincoln National has a net margin of 12.21% compared to Equitable's net margin of -8.72%. Equitable's return on equity of 511.35% beat Lincoln National's return on equity.

Company Net Margins Return on Equity Return on Assets
Lincoln National12.21% 17.35% 0.41%
Equitable -8.72%511.35%0.61%

Summary

Equitable beats Lincoln National on 12 of the 20 factors compared between the two stocks.

How does Lincoln National compare to MetLife?

Lincoln National (NYSE:LNC) and MetLife (NYSE:MET) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, institutional ownership, valuation, dividends, analyst recommendations, earnings and profitability.

Lincoln National presently has a consensus price target of $46.43, indicating a potential upside of 10.15%. MetLife has a consensus price target of $101.64, indicating a potential upside of 7.63%. Given Lincoln National's higher possible upside, equities research analysts clearly believe Lincoln National is more favorable than MetLife.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lincoln National
2 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33
MetLife
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93

Lincoln National has a beta of 1.15, indicating that its stock price is 15% more volatile than the broader market. Comparatively, MetLife has a beta of 0.78, indicating that its stock price is 22% less volatile than the broader market.

Lincoln National has a net margin of 12.21% compared to MetLife's net margin of 4.57%. MetLife's return on equity of 23.39% beat Lincoln National's return on equity.

Company Net Margins Return on Equity Return on Assets
Lincoln National12.21% 17.35% 0.41%
MetLife 4.57%23.39%0.89%

72.8% of Lincoln National shares are held by institutional investors. Comparatively, 95.0% of MetLife shares are held by institutional investors. 1.0% of Lincoln National shares are held by company insiders. Comparatively, 0.4% of MetLife shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Lincoln National pays an annual dividend of $1.80 per share and has a dividend yield of 4.3%. MetLife pays an annual dividend of $2.37 per share and has a dividend yield of 2.5%. Lincoln National pays out 15.6% of its earnings in the form of a dividend. MetLife pays out 45.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. MetLife has raised its dividend for 12 consecutive years. Lincoln National is clearly the better dividend stock, given its higher yield and lower payout ratio.

MetLife has higher revenue and earnings than Lincoln National. Lincoln National is trading at a lower price-to-earnings ratio than MetLife, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lincoln National$18.21B0.44$1.18B$11.543.65
MetLife$77.08B0.79$3.38B$5.2218.09

In the previous week, MetLife had 55 more articles in the media than Lincoln National. MarketBeat recorded 58 mentions for MetLife and 3 mentions for Lincoln National. MetLife's average media sentiment score of 1.05 beat Lincoln National's score of 0.53 indicating that MetLife is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lincoln National
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
MetLife
39 Very Positive mention(s)
2 Positive mention(s)
15 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

MetLife beats Lincoln National on 13 of the 20 factors compared between the two stocks.

How does Lincoln National compare to Manulife Financial?

Manulife Financial (NYSE:MFC) and Lincoln National (NYSE:LNC) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, earnings, dividends, institutional ownership, media sentiment and profitability.

Lincoln National has a net margin of 12.21% compared to Manulife Financial's net margin of 9.99%. Lincoln National's return on equity of 17.35% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Manulife Financial9.99% 16.68% 0.75%
Lincoln National 12.21%17.35%0.41%

Manulife Financial pays an annual dividend of $1.43 per share and has a dividend yield of 3.4%. Lincoln National pays an annual dividend of $1.80 per share and has a dividend yield of 4.3%. Manulife Financial pays out 53.4% of its earnings in the form of a dividend. Lincoln National pays out 15.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Manulife Financial has increased its dividend for 12 consecutive years. Lincoln National is clearly the better dividend stock, given its higher yield and lower payout ratio.

Manulife Financial has a beta of 0.84, suggesting that its stock price is 16% less volatile than the broader market. Comparatively, Lincoln National has a beta of 1.15, suggesting that its stock price is 15% more volatile than the broader market.

In the previous week, Manulife Financial had 13 more articles in the media than Lincoln National. MarketBeat recorded 16 mentions for Manulife Financial and 3 mentions for Lincoln National. Manulife Financial's average media sentiment score of 1.51 beat Lincoln National's score of 0.53 indicating that Manulife Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Manulife Financial
15 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Lincoln National
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Manulife Financial has higher revenue and earnings than Lincoln National. Lincoln National is trading at a lower price-to-earnings ratio than Manulife Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Manulife Financial$43.63B1.62$4.14B$2.6815.87
Lincoln National$18.21B0.44$1.18B$11.543.65

Manulife Financial presently has a consensus price target of $59.00, suggesting a potential upside of 38.69%. Lincoln National has a consensus price target of $46.43, suggesting a potential upside of 10.15%. Given Manulife Financial's stronger consensus rating and higher possible upside, analysts plainly believe Manulife Financial is more favorable than Lincoln National.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Manulife Financial
1 Sell rating(s)
0 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
3.00
Lincoln National
2 Sell rating(s)
6 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33

52.6% of Manulife Financial shares are owned by institutional investors. Comparatively, 72.8% of Lincoln National shares are owned by institutional investors. 0.0% of Manulife Financial shares are owned by company insiders. Comparatively, 1.0% of Lincoln National shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Manulife Financial beats Lincoln National on 11 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LNC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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LNC vs. The Competition

MetricLincoln NationalInsurance IndustryFinance SectorNYSE Exchange
Market Cap$8.07B$19.29B$13.63B$24.31B
Dividend Yield4.27%3.30%5.89%3.70%
P/E Ratio3.6515.7929.6130.31
Price / Sales0.4430.80521.3121.00
Price / Cash4.9212.5638.1932.49
Price / Book0.782.072.186.77
Net Income$1.18B$1.80B$1.31B$1.07B
7 Day Performance-7.31%-0.59%-0.30%-0.65%
1 Month Performance3.12%3.47%2.37%3.38%
1 Year Performance0.56%8.97%9.68%14.90%

Lincoln National Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
LNC
Lincoln National
4.3212 of 5 stars
$42.15
+0.4%
$46.43
+10.2%
+0.6%$8.07B$18.21B3.659,423
BHF
Brighthouse Financial
2.7216 of 5 stars
$55.74
-5.0%
$60.50
+8.5%
+11.0%$3.37B$6.77B4.451,400
PFG
Principal Financial Group
3.7676 of 5 stars
$112.97
-0.9%
$106.67
-5.6%
+37.2%$24.40B$15.63B16.0511,600
EQH
Equitable
4.8821 of 5 stars
$51.02
-3.9%
$61.17
+19.9%
-8.9%$14.50B$11.67BN/A8,000
MET
MetLife
4.9364 of 5 stars
$96.73
-1.0%
$101.07
+4.5%
+16.0%$62.84B$77.08B18.5346,000

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This page (NYSE:LNC) was last updated on 8/23/2026 by MarketBeat.com Staff.
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