Lincoln National (LNC) Competitors

$34.09 -1.00 (-2.85%)

Closing price 05/13/2026 03:59 PM Eastern

Extended Trading

$33.22 -0.87 (-2.55%)

As of 07:37 AM Eastern

LNC vs. BHF, PFG, EQH, MET, and MFC

Should you buy Lincoln National stock or one of its competitors? MarketBeat compares Lincoln National with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Lincoln National include Brighthouse Financial (BHF), Principal Financial Group (PFG), Equitable (EQH), MetLife (MET), and Manulife Financial (MFC). These companies are all part of the "finance" sector.

How does Lincoln National compare to Brighthouse Financial?

Lincoln National (NYSE:LNC) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, risk, media sentiment and profitability.

Lincoln National has a beta of 1.2, indicating that its share price is 20% more volatile than the broader market. Comparatively, Brighthouse Financial has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market.

In the previous week, Lincoln National had 17 more articles in the media than Brighthouse Financial. MarketBeat recorded 20 mentions for Lincoln National and 3 mentions for Brighthouse Financial. Lincoln National's average media sentiment score of 0.55 beat Brighthouse Financial's score of -0.11 indicating that Lincoln National is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lincoln National	4 Very Positive mention(s)	2 Positive mention(s)	9 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive
Brighthouse Financial	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

72.8% of Lincoln National shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 0.5% of Lincoln National shares are owned by company insiders. Comparatively, 1.6% of Brighthouse Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Lincoln National has a net margin of 9.17% compared to Brighthouse Financial's net margin of -1.10%. Lincoln National's return on equity of 18.07% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lincoln National	9.17%	18.07%	0.41%
Brighthouse Financial	-1.10%	16.88%	0.43%

Lincoln National presently has a consensus price target of $43.86, suggesting a potential upside of 28.65%. Brighthouse Financial has a consensus price target of $60.86, suggesting a potential downside of 0.71%. Given Lincoln National's stronger consensus rating and higher possible upside, equities analysts clearly believe Lincoln National is more favorable than Brighthouse Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lincoln National	2 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.19
Brighthouse Financial	4 Sell rating(s)	7 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.64

Lincoln National has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Lincoln National, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lincoln National	$18.21B	0.36	$1.18B	$8.62	3.95
Brighthouse Financial	$5.53B	0.64	$433M	-$2.98	N/A

Summary

Lincoln National beats Brighthouse Financial on 12 of the 16 factors compared between the two stocks.

How does Lincoln National compare to Principal Financial Group?

Lincoln National (NYSE:LNC) and Principal Financial Group (NASDAQ:PFG) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, risk, media sentiment and profitability.

Lincoln National has a beta of 1.2, suggesting that its stock price is 20% more volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.89, suggesting that its stock price is 11% less volatile than the broader market.

In the previous week, Lincoln National had 14 more articles in the media than Principal Financial Group. MarketBeat recorded 20 mentions for Lincoln National and 6 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.04 beat Lincoln National's score of 0.55 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lincoln National	4 Very Positive mention(s)	2 Positive mention(s)	9 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive
Principal Financial Group	4 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

72.8% of Lincoln National shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 0.5% of Lincoln National shares are held by insiders. Comparatively, 1.1% of Principal Financial Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Principal Financial Group has a net margin of 10.10% compared to Lincoln National's net margin of 9.17%. Lincoln National's return on equity of 18.07% beat Principal Financial Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lincoln National	9.17%	18.07%	0.41%
Principal Financial Group	10.10%	16.25%	0.57%

Lincoln National pays an annual dividend of $1.80 per share and has a dividend yield of 5.3%. Principal Financial Group pays an annual dividend of $3.20 per share and has a dividend yield of 3.2%. Lincoln National pays out 20.9% of its earnings in the form of a dividend. Principal Financial Group pays out 45.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years. Lincoln National is clearly the better dividend stock, given its higher yield and lower payout ratio.

Lincoln National presently has a consensus price target of $43.86, suggesting a potential upside of 28.65%. Principal Financial Group has a consensus price target of $95.33, suggesting a potential downside of 5.07%. Given Lincoln National's stronger consensus rating and higher possible upside, equities analysts clearly believe Lincoln National is more favorable than Principal Financial Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lincoln National	2 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.19
Principal Financial Group	1 Sell rating(s)	7 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.10

Principal Financial Group has lower revenue, but higher earnings than Lincoln National. Lincoln National is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lincoln National	$18.21B	0.36	$1.18B	$8.62	3.95
Principal Financial Group	$15.63B	1.39	$1.19B	$6.99	14.37

Summary

Lincoln National beats Principal Financial Group on 10 of the 19 factors compared between the two stocks.

How does Lincoln National compare to Equitable?

Equitable (NYSE:EQH) and Lincoln National (NYSE:LNC) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, risk, profitability, valuation and media sentiment.

Lincoln National has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Lincoln National, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Equitable	$11.67B	0.99	-$1.38B	-$2.84	N/A
Lincoln National	$18.21B	0.36	$1.18B	$8.62	3.95

Equitable has a beta of 1.13, meaning that its stock price is 13% more volatile than the broader market. Comparatively, Lincoln National has a beta of 1.2, meaning that its stock price is 20% more volatile than the broader market.

Equitable presently has a consensus price target of $58.18, suggesting a potential upside of 41.27%. Lincoln National has a consensus price target of $43.86, suggesting a potential upside of 28.65%. Given Equitable's stronger consensus rating and higher probable upside, research analysts clearly believe Equitable is more favorable than Lincoln National.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Equitable	2 Sell rating(s)	0 Hold rating(s)	9 Buy rating(s)	2 Strong Buy rating(s)	2.85
Lincoln National	2 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.19

In the previous week, Lincoln National had 9 more articles in the media than Equitable. MarketBeat recorded 20 mentions for Lincoln National and 11 mentions for Equitable. Equitable's average media sentiment score of 0.78 beat Lincoln National's score of 0.55 indicating that Equitable is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Equitable	5 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Lincoln National	4 Very Positive mention(s)	2 Positive mention(s)	9 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive

Equitable pays an annual dividend of $1.08 per share and has a dividend yield of 2.6%. Lincoln National pays an annual dividend of $1.80 per share and has a dividend yield of 5.3%. Equitable pays out -38.0% of its earnings in the form of a dividend. Lincoln National pays out 20.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has increased its dividend for 2 consecutive years.

92.7% of Equitable shares are held by institutional investors. Comparatively, 72.8% of Lincoln National shares are held by institutional investors. 1.1% of Equitable shares are held by company insiders. Comparatively, 0.5% of Lincoln National shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Lincoln National has a net margin of 9.17% compared to Equitable's net margin of -7.26%. Equitable's return on equity of 232.29% beat Lincoln National's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Equitable	-7.26%	232.29%	0.58%
Lincoln National	9.17%	18.07%	0.41%

Summary

Equitable beats Lincoln National on 12 of the 20 factors compared between the two stocks.

How does Lincoln National compare to MetLife?

MetLife (NYSE:MET) and Lincoln National (NYSE:LNC) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, risk, profitability, valuation and media sentiment.

MetLife presently has a consensus price target of $95.15, suggesting a potential upside of 21.91%. Lincoln National has a consensus price target of $43.86, suggesting a potential upside of 28.65%. Given Lincoln National's higher probable upside, analysts clearly believe Lincoln National is more favorable than MetLife.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MetLife	0 Sell rating(s)	2 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.93
Lincoln National	2 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.19

MetLife has a beta of 0.78, meaning that its stock price is 22% less volatile than the broader market. Comparatively, Lincoln National has a beta of 1.2, meaning that its stock price is 20% more volatile than the broader market.

MetLife has higher revenue and earnings than Lincoln National. Lincoln National is trading at a lower price-to-earnings ratio than MetLife, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MetLife	$77.08B	0.65	$3.38B	$5.16	15.13
Lincoln National	$18.21B	0.36	$1.18B	$8.62	3.95

Lincoln National has a net margin of 9.17% compared to MetLife's net margin of 4.66%. MetLife's return on equity of 22.60% beat Lincoln National's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
MetLife	4.66%	22.60%	0.88%
Lincoln National	9.17%	18.07%	0.41%

MetLife pays an annual dividend of $2.37 per share and has a dividend yield of 3.0%. Lincoln National pays an annual dividend of $1.80 per share and has a dividend yield of 5.3%. MetLife pays out 45.9% of its earnings in the form of a dividend. Lincoln National pays out 20.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. MetLife has increased its dividend for 12 consecutive years. Lincoln National is clearly the better dividend stock, given its higher yield and lower payout ratio.

95.0% of MetLife shares are held by institutional investors. Comparatively, 72.8% of Lincoln National shares are held by institutional investors. 0.4% of MetLife shares are held by company insiders. Comparatively, 0.5% of Lincoln National shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, MetLife had 10 more articles in the media than Lincoln National. MarketBeat recorded 30 mentions for MetLife and 20 mentions for Lincoln National. Lincoln National's average media sentiment score of 0.55 beat MetLife's score of 0.40 indicating that Lincoln National is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
MetLife	10 Very Positive mention(s)	0 Positive mention(s)	13 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Neutral
Lincoln National	4 Very Positive mention(s)	2 Positive mention(s)	9 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

MetLife beats Lincoln National on 12 of the 20 factors compared between the two stocks.

How does Lincoln National compare to Manulife Financial?

Lincoln National (NYSE:LNC) and Manulife Financial (NYSE:MFC) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, profitability, valuation, earnings, risk and dividends.

Lincoln National currently has a consensus price target of $43.86, suggesting a potential upside of 28.65%. Manulife Financial has a consensus price target of $51.50, suggesting a potential upside of 29.26%. Given Manulife Financial's stronger consensus rating and higher possible upside, analysts clearly believe Manulife Financial is more favorable than Lincoln National.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lincoln National	2 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.19
Manulife Financial	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	1 Strong Buy rating(s)	3.17

Lincoln National has a beta of 1.2, indicating that its stock price is 20% more volatile than the broader market. Comparatively, Manulife Financial has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

Manulife Financial has higher revenue and earnings than Lincoln National. Lincoln National is trading at a lower price-to-earnings ratio than Manulife Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lincoln National	$18.21B	0.36	$1.18B	$8.62	3.95
Manulife Financial	$43.63B	1.53	$4.14B	$2.22	17.95

Manulife Financial has a net margin of 9.18% compared to Lincoln National's net margin of 9.17%. Lincoln National's return on equity of 18.07% beat Manulife Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lincoln National	9.17%	18.07%	0.41%
Manulife Financial	9.18%	16.43%	0.75%

Lincoln National pays an annual dividend of $1.80 per share and has a dividend yield of 5.3%. Manulife Financial pays an annual dividend of $1.42 per share and has a dividend yield of 3.6%. Lincoln National pays out 20.9% of its earnings in the form of a dividend. Manulife Financial pays out 64.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Manulife Financial has raised its dividend for 12 consecutive years. Lincoln National is clearly the better dividend stock, given its higher yield and lower payout ratio.

72.8% of Lincoln National shares are held by institutional investors. Comparatively, 52.6% of Manulife Financial shares are held by institutional investors. 0.5% of Lincoln National shares are held by company insiders. Comparatively, 0.0% of Manulife Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Lincoln National had 5 more articles in the media than Manulife Financial. MarketBeat recorded 20 mentions for Lincoln National and 15 mentions for Manulife Financial. Manulife Financial's average media sentiment score of 0.55 beat Lincoln National's score of 0.55 indicating that Manulife Financial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lincoln National	4 Very Positive mention(s)	2 Positive mention(s)	9 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive
Manulife Financial	4 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Manulife Financial beats Lincoln National on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LNC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

LNC vs. The Competition

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Metric	Lincoln National	INS Industry	Finance Sector	NYSE Exchange
Market Cap	$6.71B	$16.52B	$13.49B	$22.95B
Dividend Yield	5.13%	3.42%	5.81%	4.06%
P/E Ratio	3.95	8.99	23.13	28.29
Price / Sales	0.36	1.37	174.01	24.50
Price / Cash	4.09	9.17	20.50	25.11
Price / Book	0.71	1.29	2.14	4.73
Net Income	$1.18B	$1.06B	$1.11B	$1.07B
7 Day Performance	-5.46%	-1.45%	-1.14%	-1.11%
1 Month Performance	-3.53%	-0.62%	0.13%	1.36%
1 Year Performance	-1.41%	10.03%	10.81%	24.41%

Lincoln National Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
LNC Lincoln National	4.9431 of 5 stars	$34.09 -2.8%	$43.86 +28.6%	-4.0%	$6.71B	$18.21B	3.95	9,423	Earnings Report Analyst Downgrade
BHF Brighthouse Financial	0.9725 of 5 stars	$62.69 +0.1%	$60.86 -2.9%	+2.5%	$3.60B	$6.77B	10.81	1,400	Positive News Earnings Report Analyst Downgrade
PFG Principal Financial Group	3.9901 of 5 stars	$99.46 -1.6%	$95.33 -4.1%	N/A	$21.84B	$15.63B	14.23	11,600	Positive News
EQH Equitable	4.913 of 5 stars	$41.50 -1.6%	$56.82 +36.9%	-24.3%	$11.87B	$11.67B	N/A	8,000	Analyst Forecast
MET MetLife	4.9693 of 5 stars	$78.95 -1.6%	$93.38 +18.3%	-3.9%	$52.31B	$77.08B	16.80	46,000	Trending News Analyst Forecast

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This page (NYSE:LNC) was last updated on 5/14/2026 by MarketBeat.com Staff.

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Lincoln National (LNC) Competitors

LNC vs. BHF, PFG, EQH, MET, and MFC

How does Lincoln National compare to Brighthouse Financial?

Summary

How does Lincoln National compare to Principal Financial Group?

Summary

How does Lincoln National compare to Equitable?

Summary

How does Lincoln National compare to MetLife?

Summary

How does Lincoln National compare to Manulife Financial?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

LNC vs. The Competition

Lincoln National Competitors List

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Stock Ideas and Recommendations

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Lincoln National (LNC) Competitors

LNC vs. BHF, PFG, EQH, MET, and MFC

How does Lincoln National compare to Brighthouse Financial?

Which has more volatility and risk, LNC or BHF?

Does the media favor LNC or BHF?

Do insiders and institutionals have more ownership in LNC or BHF?

Is LNC or BHF more profitable?

Do analysts recommend LNC or BHF?

Which has better valuation & earnings, LNC or BHF?

Summary

How does Lincoln National compare to Principal Financial Group?

Which has more volatility and risk, LNC or PFG?

Does the media prefer LNC or PFG?

Do insiders & institutionals have more ownership in LNC or PFG?

Is LNC or PFG more profitable?

Is LNC or PFG a better dividend stock?

Do analysts recommend LNC or PFG?

Which has preferable valuation and earnings, LNC or PFG?

Summary

How does Lincoln National compare to Equitable?

Which has better earnings & valuation, EQH or LNC?

Which has more risk & volatility, EQH or LNC?

Do analysts recommend EQH or LNC?

Does the media refer more to EQH or LNC?

Is EQH or LNC a better dividend stock?

Do insiders and institutionals hold more shares of EQH or LNC?

Is EQH or LNC more profitable?

Summary

How does Lincoln National compare to MetLife?

Do analysts recommend MET or LNC?

Which has more risk & volatility, MET or LNC?

Which has better earnings & valuation, MET or LNC?

Is MET or LNC more profitable?

Is MET or LNC a better dividend stock?

Do insiders and institutionals hold more shares of MET or LNC?

Does the media refer more to MET or LNC?

Summary

How does Lincoln National compare to Manulife Financial?

Do analysts rate LNC or MFC?

Which has more volatility and risk, LNC or MFC?

Which has better valuation & earnings, LNC or MFC?

Is LNC or MFC more profitable?

Is LNC or MFC a better dividend stock?

Do insiders & institutionals have more ownership in LNC or MFC?

Does the media favor LNC or MFC?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

LNC vs. The Competition

Lincoln National Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools