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Lincoln National (LNC) Competitors

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$45.60 -0.01 (-0.01%)
Closing price 07/31/2026 03:59 PM Eastern
Extended Trading
$45.52 -0.09 (-0.20%)
As of 07/31/2026 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

LNC vs. BHF, PFG, EQH, MET, and MFC

Should you buy Lincoln National stock or one of its competitors? MarketBeat compares Lincoln National with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Lincoln National include Brighthouse Financial (BHF), Principal Financial Group (PFG), Equitable (EQH), MetLife (MET), and Manulife Financial (MFC). These companies are all part of the "finance" sector.

How does Lincoln National compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHF) and Lincoln National (NYSE:LNC) are both mid-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their media sentiment, earnings, dividends, valuation, institutional ownership, profitability, risk and analyst recommendations.

Lincoln National has a net margin of 12.21% compared to Brighthouse Financial's net margin of -1.10%. Lincoln National's return on equity of 17.35% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse Financial-1.10% 16.88% 0.43%
Lincoln National 12.21%17.35%0.41%

Brighthouse Financial presently has a consensus target price of $60.50, suggesting a potential downside of 2.28%. Lincoln National has a consensus target price of $46.43, suggesting a potential upside of 1.81%. Given Lincoln National's stronger consensus rating and higher probable upside, analysts clearly believe Lincoln National is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
2 Sell rating(s)
8 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80
Lincoln National
2 Sell rating(s)
8 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25

81.2% of Brighthouse Financial shares are owned by institutional investors. Comparatively, 72.8% of Lincoln National shares are owned by institutional investors. 1.6% of Brighthouse Financial shares are owned by insiders. Comparatively, 1.0% of Lincoln National shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Brighthouse Financial has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market. Comparatively, Lincoln National has a beta of 1.14, suggesting that its share price is 14% more volatile than the broader market.

In the previous week, Lincoln National had 15 more articles in the media than Brighthouse Financial. MarketBeat recorded 24 mentions for Lincoln National and 9 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.35 beat Lincoln National's score of 0.79 indicating that Brighthouse Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brighthouse Financial
7 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Lincoln National
8 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Lincoln National has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Lincoln National, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.77B0.53$433M-$2.98N/A
Lincoln National$18.21B0.48$1.18B$11.543.95

Summary

Lincoln National beats Brighthouse Financial on 11 of the 16 factors compared between the two stocks.

How does Lincoln National compare to Principal Financial Group?

Lincoln National (NYSE:LNC) and Principal Financial Group (NASDAQ:PFG) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, earnings, institutional ownership, valuation, dividends, profitability and media sentiment.

72.8% of Lincoln National shares are held by institutional investors. Comparatively, 75.1% of Principal Financial Group shares are held by institutional investors. 1.0% of Lincoln National shares are held by insiders. Comparatively, 1.1% of Principal Financial Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Lincoln National currently has a consensus target price of $46.43, suggesting a potential upside of 1.81%. Principal Financial Group has a consensus target price of $105.75, suggesting a potential downside of 7.02%. Given Lincoln National's stronger consensus rating and higher probable upside, equities analysts plainly believe Lincoln National is more favorable than Principal Financial Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lincoln National
2 Sell rating(s)
8 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25
Principal Financial Group
3 Sell rating(s)
7 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.00

Lincoln National has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market. Comparatively, Principal Financial Group has a beta of 0.87, indicating that its share price is 13% less volatile than the broader market.

Principal Financial Group has lower revenue, but higher earnings than Lincoln National. Lincoln National is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lincoln National$18.21B0.48$1.18B$11.543.95
Principal Financial Group$15.63B1.56$1.19B$7.0416.15

Lincoln National has a net margin of 12.21% compared to Principal Financial Group's net margin of 9.93%. Lincoln National's return on equity of 17.35% beat Principal Financial Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Lincoln National12.21% 17.35% 0.41%
Principal Financial Group 9.93%16.49%0.58%

Lincoln National pays an annual dividend of $1.80 per share and has a dividend yield of 3.9%. Principal Financial Group pays an annual dividend of $3.28 per share and has a dividend yield of 2.9%. Lincoln National pays out 15.6% of its earnings in the form of a dividend. Principal Financial Group pays out 46.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Principal Financial Group has increased its dividend for 2 consecutive years. Lincoln National is clearly the better dividend stock, given its higher yield and lower payout ratio.

In the previous week, Principal Financial Group had 1 more articles in the media than Lincoln National. MarketBeat recorded 25 mentions for Principal Financial Group and 24 mentions for Lincoln National. Principal Financial Group's average media sentiment score of 1.14 beat Lincoln National's score of 0.79 indicating that Principal Financial Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lincoln National
8 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Principal Financial Group
14 Very Positive mention(s)
4 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Lincoln National beats Principal Financial Group on 10 of the 19 factors compared between the two stocks.

How does Lincoln National compare to Equitable?

Equitable (NYSE:EQH) and Lincoln National (NYSE:LNC) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, dividends, valuation, earnings, profitability and analyst recommendations.

92.7% of Equitable shares are held by institutional investors. Comparatively, 72.8% of Lincoln National shares are held by institutional investors. 1.1% of Equitable shares are held by insiders. Comparatively, 1.0% of Lincoln National shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Equitable currently has a consensus target price of $60.08, suggesting a potential upside of 26.00%. Lincoln National has a consensus target price of $46.43, suggesting a potential upside of 1.81%. Given Equitable's stronger consensus rating and higher probable upside, equities analysts plainly believe Equitable is more favorable than Lincoln National.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equitable
0 Sell rating(s)
3 Hold rating(s)
10 Buy rating(s)
1 Strong Buy rating(s)
2.86
Lincoln National
2 Sell rating(s)
8 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25

Lincoln National has higher revenue and earnings than Equitable. Equitable is trading at a lower price-to-earnings ratio than Lincoln National, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equitable$11.32B1.15-$1.38B-$2.84N/A
Lincoln National$18.21B0.48$1.18B$11.543.95

Lincoln National has a net margin of 12.21% compared to Equitable's net margin of -7.26%. Equitable's return on equity of 232.29% beat Lincoln National's return on equity.

Company Net Margins Return on Equity Return on Assets
Equitable-7.26% 232.29% 0.58%
Lincoln National 12.21%17.35%0.41%

In the previous week, Lincoln National had 7 more articles in the media than Equitable. MarketBeat recorded 24 mentions for Lincoln National and 17 mentions for Equitable. Equitable's average media sentiment score of 1.11 beat Lincoln National's score of 0.79 indicating that Equitable is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equitable
13 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Lincoln National
8 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Equitable pays an annual dividend of $1.20 per share and has a dividend yield of 2.5%. Lincoln National pays an annual dividend of $1.80 per share and has a dividend yield of 3.9%. Equitable pays out -42.3% of its earnings in the form of a dividend. Lincoln National pays out 15.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Equitable has raised its dividend for 2 consecutive years.

Equitable has a beta of 1.1, suggesting that its stock price is 10% more volatile than the broader market. Comparatively, Lincoln National has a beta of 1.14, suggesting that its stock price is 14% more volatile than the broader market.

Summary

Equitable beats Lincoln National on 12 of the 20 factors compared between the two stocks.

How does Lincoln National compare to MetLife?

Lincoln National (NYSE:LNC) and MetLife (NYSE:MET) are both finance companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, risk, media sentiment, valuation, earnings, profitability and institutional ownership.

Lincoln National presently has a consensus price target of $46.43, indicating a potential upside of 1.81%. MetLife has a consensus price target of $100.50, indicating a potential upside of 4.46%. Given MetLife's stronger consensus rating and higher probable upside, analysts plainly believe MetLife is more favorable than Lincoln National.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lincoln National
2 Sell rating(s)
8 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25
MetLife
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93

Lincoln National has a beta of 1.14, indicating that its share price is 14% more volatile than the broader market. Comparatively, MetLife has a beta of 0.78, indicating that its share price is 22% less volatile than the broader market.

MetLife has higher revenue and earnings than Lincoln National. Lincoln National is trading at a lower price-to-earnings ratio than MetLife, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lincoln National$18.21B0.48$1.18B$11.543.95
MetLife$77.08B0.80$3.38B$5.1618.64

Lincoln National pays an annual dividend of $1.80 per share and has a dividend yield of 3.9%. MetLife pays an annual dividend of $2.37 per share and has a dividend yield of 2.5%. Lincoln National pays out 15.6% of its earnings in the form of a dividend. MetLife pays out 45.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. MetLife has raised its dividend for 12 consecutive years. Lincoln National is clearly the better dividend stock, given its higher yield and lower payout ratio.

Lincoln National has a net margin of 12.21% compared to MetLife's net margin of 4.66%. MetLife's return on equity of 22.60% beat Lincoln National's return on equity.

Company Net Margins Return on Equity Return on Assets
Lincoln National12.21% 17.35% 0.41%
MetLife 4.66%22.60%0.88%

In the previous week, MetLife had 3 more articles in the media than Lincoln National. MarketBeat recorded 27 mentions for MetLife and 24 mentions for Lincoln National. MetLife's average media sentiment score of 1.08 beat Lincoln National's score of 0.79 indicating that MetLife is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lincoln National
8 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
MetLife
17 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

72.8% of Lincoln National shares are owned by institutional investors. Comparatively, 95.0% of MetLife shares are owned by institutional investors. 1.0% of Lincoln National shares are owned by company insiders. Comparatively, 0.4% of MetLife shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

MetLife beats Lincoln National on 14 of the 20 factors compared between the two stocks.

How does Lincoln National compare to Manulife Financial?

Manulife Financial (NYSE:MFC) and Lincoln National (NYSE:LNC) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, valuation, media sentiment, analyst recommendations, dividends and profitability.

Manulife Financial has higher revenue and earnings than Lincoln National. Lincoln National is trading at a lower price-to-earnings ratio than Manulife Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Manulife Financial$43.63B1.69$4.14B$2.5217.63
Lincoln National$18.21B0.48$1.18B$11.543.95

In the previous week, Lincoln National had 15 more articles in the media than Manulife Financial. MarketBeat recorded 24 mentions for Lincoln National and 9 mentions for Manulife Financial. Manulife Financial's average media sentiment score of 1.22 beat Lincoln National's score of 0.79 indicating that Manulife Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Manulife Financial
6 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Lincoln National
8 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Lincoln National has a net margin of 12.21% compared to Manulife Financial's net margin of 10.19%. Lincoln National's return on equity of 17.35% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Manulife Financial10.19% 16.58% 0.75%
Lincoln National 12.21%17.35%0.41%

52.6% of Manulife Financial shares are held by institutional investors. Comparatively, 72.8% of Lincoln National shares are held by institutional investors. 0.0% of Manulife Financial shares are held by insiders. Comparatively, 1.0% of Lincoln National shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Manulife Financial pays an annual dividend of $1.43 per share and has a dividend yield of 3.2%. Lincoln National pays an annual dividend of $1.80 per share and has a dividend yield of 3.9%. Manulife Financial pays out 56.7% of its earnings in the form of a dividend. Lincoln National pays out 15.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Manulife Financial has increased its dividend for 12 consecutive years. Lincoln National is clearly the better dividend stock, given its higher yield and lower payout ratio.

Manulife Financial has a beta of 0.84, suggesting that its stock price is 16% less volatile than the broader market. Comparatively, Lincoln National has a beta of 1.14, suggesting that its stock price is 14% more volatile than the broader market.

Manulife Financial presently has a consensus target price of $51.50, suggesting a potential upside of 15.89%. Lincoln National has a consensus target price of $46.43, suggesting a potential upside of 1.81%. Given Manulife Financial's stronger consensus rating and higher possible upside, analysts clearly believe Manulife Financial is more favorable than Lincoln National.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Manulife Financial
1 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.88
Lincoln National
2 Sell rating(s)
8 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.25

Summary

Manulife Financial beats Lincoln National on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LNC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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LNC vs. The Competition

MetricLincoln NationalInsurance IndustryFinance SectorNYSE Exchange
Market Cap$8.72B$19.50B$13.87B$23.67B
Dividend Yield3.95%3.28%5.95%4.22%
P/E Ratio3.9515.4928.6731.00
Price / Sales0.4828.80468.2919.22
Price / Cash5.3212.4844.5018.73
Price / Book0.879.803.684.76
Net Income$1.18B$1.80B$1.31B$1.07B
7 Day Performance10.81%-0.09%3.63%-0.34%
1 Month Performance23.44%0.44%0.07%-0.53%
1 Year Performance23.76%13.62%12.94%19.19%

Lincoln National Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
LNC
Lincoln National
3.9274 of 5 stars
$45.61
0.0%
$46.43
+1.8%
+23.8%$8.72B$18.21B3.959,423
BHF
Brighthouse Financial
1.4132 of 5 stars
$63.16
-0.1%
$60.50
-4.2%
+34.1%$3.63B$6.77BN/A1,400
PFG
Principal Financial Group
4.1261 of 5 stars
$111.29
+1.7%
$105.00
-5.7%
+50.6%$23.63B$15.63B15.9211,600
EQH
Equitable
4.9646 of 5 stars
$48.57
+1.2%
$60.08
+23.7%
-4.7%$13.10B$11.32BN/A8,000
MET
MetLife
4.8413 of 5 stars
$95.21
+0.4%
$100.50
+5.6%
+30.0%$61.02B$77.08B18.4546,000

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This page (NYSE:LNC) was last updated on 8/3/2026 by MarketBeat.com Staff.
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