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Citizens (CIA) Competitors

Citizens logo
$3.57 +0.09 (+2.70%)
Closing price 09/18/2026 03:59 PM Eastern
Extended Trading
$3.59 +0.02 (+0.45%)
As of 09/18/2026 05:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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CIA vs. SNFCA, BHFAP, BHFAO, BHFAN, and BHFAM

Should you buy Citizens stock or one of its competitors? Citizens's main competitors and comparable companies include Security National Financial (SNFCA), Brighthouse Financial (BHFAP), Brighthouse Financial (BHFAO), Brighthouse Financial (BHFAN), and Brighthouse Financial (BHFAM). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "life & health insurance" industry.

How does Citizens compare to Security National Financial?

Citizens (NYSE:CIA) and Security National Financial (NASDAQ:SNFCA) are both small-cap finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, earnings, profitability, dividends, risk, analyst recommendations and institutional ownership.

In the previous week, Security National Financial had 2 more articles in the media than Citizens. MarketBeat recorded 2 mentions for Security National Financial and 0 mentions for Citizens. Security National Financial's average media sentiment score of 0.71 beat Citizens' score of 0.00 indicating that Security National Financial is being referred to more favorably in the news media.

Company Overall Sentiment
Citizens Neutral
Security National Financial Positive

Citizens presently has a consensus target price of $5.50, indicating a potential upside of 53.89%. Given Citizens' stronger consensus rating and higher probable upside, equities research analysts plainly believe Citizens is more favorable than Security National Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Security National Financial
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Security National Financial has a net margin of 11.10% compared to Citizens' net margin of 4.55%. Security National Financial's return on equity of 9.13% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens4.55% 4.73% 0.63%
Security National Financial 11.10%9.13%2.36%

Citizens has a beta of 0.43, meaning that its stock price is 57% less volatile than the broader market. Comparatively, Security National Financial has a beta of 0.68, meaning that its stock price is 32% less volatile than the broader market.

13.7% of Citizens shares are held by institutional investors. Comparatively, 45.6% of Security National Financial shares are held by institutional investors. 2.2% of Citizens shares are held by insiders. Comparatively, 15.0% of Security National Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Security National Financial has higher revenue and earnings than Citizens. Security National Financial is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens$255.62M0.78$14.59M$0.2117.02
Security National Financial$344.59M0.69$32.15M$1.396.27

Summary

Security National Financial beats Citizens on 11 of the 16 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHFAP) and Citizens (NYSE:CIA) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, media sentiment, dividends and earnings.

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse FinancialN/A N/A N/A
Citizens 4.55%4.73%0.63%

Citizens has a consensus target price of $5.50, indicating a potential upside of 53.89%. Given Citizens' stronger consensus rating and higher possible upside, analysts clearly believe Citizens is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Citizens
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

13.7% of Citizens shares are owned by institutional investors. 2.2% of Citizens shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Citizens has lower revenue, but higher earnings than Brighthouse Financial.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.35BN/AN/AN/AN/A
Citizens$255.62M0.78$14.59M$0.2117.02

In the previous week, Brighthouse Financial's average media sentiment score of 0.00 equaled Citizens'average media sentiment score.

Company Overall Sentiment
Brighthouse Financial Neutral
Citizens Neutral

Summary

Citizens beats Brighthouse Financial on 8 of the 9 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHFAO) and Citizens (NYSE:CIA) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, profitability, valuation, institutional ownership, dividends, risk and earnings.

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse FinancialN/A N/A N/A
Citizens 4.55%4.73%0.63%

Citizens has a consensus target price of $5.50, suggesting a potential upside of 53.89%. Given Citizens' stronger consensus rating and higher probable upside, analysts clearly believe Citizens is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Citizens
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

13.7% of Citizens shares are owned by institutional investors. 2.2% of Citizens shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Brighthouse Financial's average media sentiment score of 0.00 equaled Citizens'average media sentiment score.

Company Overall Sentiment
Brighthouse Financial Neutral
Citizens Neutral

Citizens has lower revenue, but higher earnings than Brighthouse Financial.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.35BN/AN/AN/AN/A
Citizens$255.62M0.78$14.59M$0.2117.02

Summary

Citizens beats Brighthouse Financial on 8 of the 9 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Citizens (NYSE:CIA) and Brighthouse Financial (NASDAQ:BHFAN) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, dividends, risk, institutional ownership, profitability, analyst recommendations, valuation and media sentiment.

Citizens has higher earnings, but lower revenue than Brighthouse Financial.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens$255.62M0.78$14.59M$0.2117.02
Brighthouse Financial$6.35BN/AN/AN/AN/A

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens4.55% 4.73% 0.63%
Brighthouse Financial N/A N/A N/A

Citizens presently has a consensus target price of $5.50, indicating a potential upside of 53.89%. Given Citizens' stronger consensus rating and higher probable upside, equities analysts plainly believe Citizens is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Brighthouse Financial
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

In the previous week, Brighthouse Financial had 1 more articles in the media than Citizens. MarketBeat recorded 1 mentions for Brighthouse Financial and 0 mentions for Citizens. Citizens' average media sentiment score of 0.00 beat Brighthouse Financial's score of -1.02 indicating that Citizens is being referred to more favorably in the media.

Company Overall Sentiment
Citizens Neutral
Brighthouse Financial Negative

13.7% of Citizens shares are owned by institutional investors. 2.2% of Citizens shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Citizens beats Brighthouse Financial on 9 of the 11 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Citizens (NYSE:CIA) and Brighthouse Financial (NASDAQ:BHFAM) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, dividends, institutional ownership, profitability, valuation, analyst recommendations and media sentiment.

In the previous week, Citizens' average media sentiment score of 0.00 equaled Brighthouse Financial'saverage media sentiment score.

Company Overall Sentiment
Citizens Neutral
Brighthouse Financial Neutral

13.7% of Citizens shares are held by institutional investors. 2.2% of Citizens shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Citizens has higher earnings, but lower revenue than Brighthouse Financial.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens$255.62M0.78$14.59M$0.2117.02
Brighthouse Financial$6.35BN/AN/AN/AN/A

Citizens currently has a consensus price target of $5.50, suggesting a potential upside of 53.89%. Given Citizens' stronger consensus rating and higher probable upside, equities research analysts plainly believe Citizens is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Brighthouse Financial
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens4.55% 4.73% 0.63%
Brighthouse Financial N/A N/A N/A

Summary

Citizens beats Brighthouse Financial on 8 of the 9 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CIA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CIA vs. The Competition

Export
MetricCitizensInsurance IndustryFinance SectorNYSE Exchange
Market Cap$200.38M$19.15B$13.78B$23.07B
Dividend YieldN/A3.20%5.94%3.62%
P/E Ratio17.0215.2323.4124.18
Price / Sales0.7830.42511.4019.51
Price / Cash9.1012.1430.0719.32
Price / Book0.772.052.734.70
Net Income$14.59M$1.80B$1.31B$1.07B
7 Day Performance-0.08%-0.58%-0.59%-1.64%
1 Month Performance-6.44%-0.69%0.16%-3.60%
1 Year Performance-39.63%8.54%7.82%8.41%

Citizens Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CIA
Citizens
4.6892 of 5 stars		$3.57
+2.7%		$5.50
+53.9%		-39.6%$200.38M$255.62M17.02246
SNFCA
Security National Financial
1.2952 of 5 stars		$8.81
+1.0%		N/A+3.1%$238.73M$344.59M6.351,243
BHFAP
Brighthouse Financial
N/A$13.62
+0.7%		N/A-18.1%$0.00$6.35BN/A1,500
BHFAO
Brighthouse Financial
N/A$13.90
+0.7%		N/A-17.7%$0.00$6.35BN/A1,500
BHFAN
Brighthouse Financial
N/A$11.23
+1.9%		N/A-18.4%$0.00$6.35BN/A1,500

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This page (NYSE:CIA) was last updated on 9/20/2026 by MarketBeat.com Staff.
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