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Citizens (CIA) Competitors

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$5.38 +0.09 (+1.60%)
Closing price 06/9/2026 03:59 PM Eastern
Extended Trading
$5.42 +0.04 (+0.74%)
As of 06/9/2026 06:56 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

CIA vs. AFL, MET, PRU, UNM, and PRI

Should you buy Citizens stock or one of its competitors? MarketBeat compares Citizens with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Citizens include Aflac (AFL), MetLife (MET), Prudential Financial (PRU), Unum Group (UNM), and Primerica (PRI). These companies are all part of the "life & health insurance" industry.

How does Citizens compare to Aflac?

Citizens (NYSE:CIA) and Aflac (NYSE:AFL) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their valuation, media sentiment, dividends, analyst recommendations, risk, earnings, profitability and institutional ownership.

Aflac has a consensus target price of $112.27, indicating a potential downside of 2.71%. Given Aflac's stronger consensus rating and higher probable upside, analysts plainly believe Aflac is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Aflac
2 Sell rating(s)
6 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.25

13.7% of Citizens shares are owned by institutional investors. Comparatively, 67.4% of Aflac shares are owned by institutional investors. 1.6% of Citizens shares are owned by company insiders. Comparatively, 0.8% of Aflac shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Citizens has a beta of 0.47, indicating that its stock price is 53% less volatile than the broader market. Comparatively, Aflac has a beta of 0.61, indicating that its stock price is 39% less volatile than the broader market.

In the previous week, Aflac had 24 more articles in the media than Citizens. MarketBeat recorded 24 mentions for Aflac and 0 mentions for Citizens. Aflac's average media sentiment score of 0.83 beat Citizens' score of 0.00 indicating that Aflac is being referred to more favorably in the news media.

Company Overall Sentiment
Citizens Neutral
Aflac Positive

Aflac has higher revenue and earnings than Citizens. Aflac is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens$255.62M1.06$14.59M$0.3515.39
Aflac$17.16B3.42$3.65B$8.8113.10

Aflac has a net margin of 25.60% compared to Citizens' net margin of 7.12%. Aflac's return on equity of 13.88% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens7.12% 7.21% 0.96%
Aflac 25.60%13.88%3.34%

Summary

Aflac beats Citizens on 15 of the 17 factors compared between the two stocks.

How does Citizens compare to MetLife?

Citizens (NYSE:CIA) and MetLife (NYSE:MET) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, dividends, earnings, profitability, valuation and institutional ownership.

13.7% of Citizens shares are owned by institutional investors. Comparatively, 95.0% of MetLife shares are owned by institutional investors. 1.6% of Citizens shares are owned by company insiders. Comparatively, 0.4% of MetLife shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

MetLife has a consensus target price of $95.31, indicating a potential upside of 11.43%. Given MetLife's stronger consensus rating and higher possible upside, analysts clearly believe MetLife is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
MetLife
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93

Citizens has a net margin of 7.12% compared to MetLife's net margin of 4.66%. MetLife's return on equity of 22.60% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens7.12% 7.21% 0.96%
MetLife 4.66%22.60%0.88%

MetLife has higher revenue and earnings than Citizens. Citizens is trading at a lower price-to-earnings ratio than MetLife, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens$255.62M1.06$14.59M$0.3515.39
MetLife$77.08B0.71$3.38B$5.1616.58

In the previous week, MetLife had 20 more articles in the media than Citizens. MarketBeat recorded 20 mentions for MetLife and 0 mentions for Citizens. MetLife's average media sentiment score of 0.28 beat Citizens' score of 0.00 indicating that MetLife is being referred to more favorably in the news media.

Company Overall Sentiment
Citizens Neutral
MetLife Neutral

Citizens has a beta of 0.47, suggesting that its share price is 53% less volatile than the broader market. Comparatively, MetLife has a beta of 0.78, suggesting that its share price is 22% less volatile than the broader market.

Summary

MetLife beats Citizens on 13 of the 17 factors compared between the two stocks.

How does Citizens compare to Prudential Financial?

Prudential Financial (NYSE:PRU) and Citizens (NYSE:CIA) are both finance companies, but which is the better stock? We will contrast the two companies based on the strength of their earnings, institutional ownership, valuation, risk, dividends, profitability, media sentiment and analyst recommendations.

In the previous week, Prudential Financial had 15 more articles in the media than Citizens. MarketBeat recorded 15 mentions for Prudential Financial and 0 mentions for Citizens. Prudential Financial's average media sentiment score of 0.51 beat Citizens' score of 0.00 indicating that Prudential Financial is being referred to more favorably in the media.

Company Overall Sentiment
Prudential Financial Positive
Citizens Neutral

56.8% of Prudential Financial shares are owned by institutional investors. Comparatively, 13.7% of Citizens shares are owned by institutional investors. 0.1% of Prudential Financial shares are owned by company insiders. Comparatively, 1.6% of Citizens shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Prudential Financial presently has a consensus price target of $101.50, suggesting a potential downside of 2.01%. Given Prudential Financial's higher possible upside, analysts plainly believe Prudential Financial is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
6 Sell rating(s)
10 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.63
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Prudential Financial has higher revenue and earnings than Citizens. Prudential Financial is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.62$3.58B$9.7210.66
Citizens$255.62M1.06$14.59M$0.3515.39

Prudential Financial has a beta of 0.86, indicating that its share price is 14% less volatile than the broader market. Comparatively, Citizens has a beta of 0.47, indicating that its share price is 53% less volatile than the broader market.

Citizens has a net margin of 7.12% compared to Prudential Financial's net margin of 5.83%. Prudential Financial's return on equity of 16.33% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial5.83% 16.33% 0.68%
Citizens 7.12%7.21%0.96%

Summary

Prudential Financial beats Citizens on 9 of the 15 factors compared between the two stocks.

How does Citizens compare to Unum Group?

Citizens (NYSE:CIA) and Unum Group (NYSE:UNM) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, valuation, profitability, institutional ownership, media sentiment, analyst recommendations, risk and dividends.

13.7% of Citizens shares are held by institutional investors. Comparatively, 86.6% of Unum Group shares are held by institutional investors. 1.6% of Citizens shares are held by insiders. Comparatively, 1.0% of Unum Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Citizens has a beta of 0.47, meaning that its share price is 53% less volatile than the broader market. Comparatively, Unum Group has a beta of 0.24, meaning that its share price is 76% less volatile than the broader market.

Citizens has a net margin of 7.12% compared to Unum Group's net margin of 5.86%. Unum Group's return on equity of 12.60% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens7.12% 7.21% 0.96%
Unum Group 5.86%12.60%2.20%

In the previous week, Unum Group had 14 more articles in the media than Citizens. MarketBeat recorded 14 mentions for Unum Group and 0 mentions for Citizens. Unum Group's average media sentiment score of 1.13 beat Citizens' score of 0.00 indicating that Unum Group is being referred to more favorably in the news media.

Company Overall Sentiment
Citizens Neutral
Unum Group Positive

Unum Group has a consensus price target of $93.83, suggesting a potential upside of 6.62%. Given Unum Group's stronger consensus rating and higher probable upside, analysts plainly believe Unum Group is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Unum Group
0 Sell rating(s)
6 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.67

Unum Group has higher revenue and earnings than Citizens. Citizens is trading at a lower price-to-earnings ratio than Unum Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens$255.62M1.06$14.59M$0.3515.39
Unum Group$13.08B1.08$738.50M$4.6019.13

Summary

Unum Group beats Citizens on 14 of the 17 factors compared between the two stocks.

How does Citizens compare to Primerica?

Primerica (NYSE:PRI) and Citizens (NYSE:CIA) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, earnings, risk, dividends, analyst recommendations, media sentiment, institutional ownership and valuation.

Primerica presently has a consensus target price of $297.80, indicating a potential upside of 9.50%. Given Primerica's stronger consensus rating and higher probable upside, equities research analysts clearly believe Primerica is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

90.9% of Primerica shares are held by institutional investors. Comparatively, 13.7% of Citizens shares are held by institutional investors. 0.6% of Primerica shares are held by insiders. Comparatively, 1.6% of Citizens shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

In the previous week, Primerica had 6 more articles in the media than Citizens. MarketBeat recorded 6 mentions for Primerica and 0 mentions for Citizens. Primerica's average media sentiment score of 0.84 beat Citizens' score of 0.00 indicating that Primerica is being referred to more favorably in the media.

Company Overall Sentiment
Primerica Positive
Citizens Neutral

Primerica has a net margin of 22.99% compared to Citizens' net margin of 7.12%. Primerica's return on equity of 32.32% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Primerica22.99% 32.32% 5.21%
Citizens 7.12%7.21%0.96%

Primerica has higher revenue and earnings than Citizens. Primerica is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primerica$3.29B2.58$751.23M$23.8511.40
Citizens$255.62M1.06$14.59M$0.3515.39

Primerica has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market. Comparatively, Citizens has a beta of 0.47, suggesting that its share price is 53% less volatile than the broader market.

Summary

Primerica beats Citizens on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CIA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CIA vs. The Competition

MetricCitizensINS IndustryFinance SectorNYSE Exchange
Market Cap$266.59M$15.32B$13.54B$22.98B
Dividend YieldN/A3.78%5.80%4.11%
P/E Ratio15.398.4620.0130.61
Price / Sales1.061.32136.4021.22
Price / Cash13.478.9119.2423.83
Price / Book1.151.292.214.64
Net Income$14.59M$1.06B$1.13B$1.07B
7 Day Performance8.90%-0.44%1.80%0.56%
1 Month Performance3.12%-4.55%0.46%0.06%
1 Year Performance47.13%9.67%10.89%20.76%

Citizens Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CIA
Citizens
1.3033 of 5 stars
$5.39
+1.6%
N/A+46.5%$266.59M$255.62M15.39220
AFL
Aflac
3.9148 of 5 stars
$113.61
+1.3%
$112.27
-1.2%
+12.6%$57.06B$17.16B12.9012,716
MET
MetLife
4.8361 of 5 stars
$82.88
+1.3%
$95.31
+15.0%
+7.4%$52.66B$77.08B16.0646,000
PRU
Prudential Financial
2.6419 of 5 stars
$102.69
+2.2%
$101.50
-1.2%
-2.1%$34.87B$62.98B10.5636,824
UNM
Unum Group
4.8616 of 5 stars
$84.08
+0.8%
$93.83
+11.6%
+9.4%$13.33B$13.08B18.2810,910

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This page (NYSE:CIA) was last updated on 6/10/2026 by MarketBeat.com Staff.
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