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Citizens (CIA) Competitors

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$3.74 -0.10 (-2.60%)
As of 02:01 PM Eastern

CIA vs. SNFCA, BHFAP, BHFAO, BHFAN, and BHFAM

Should you buy Citizens stock or one of its competitors? Citizens's main competitors and comparable companies include Security National Financial (SNFCA), Brighthouse Financial (BHFAP), Brighthouse Financial (BHFAO), Brighthouse Financial (BHFAN), and Brighthouse Financial (BHFAM). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "life & health insurance" industry.

How does Citizens compare to Security National Financial?

Security National Financial (NASDAQ:SNFCA) and Citizens (NYSE:CIA) are both small-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, risk, analyst recommendations, institutional ownership, valuation and earnings.

45.6% of Security National Financial shares are held by institutional investors. Comparatively, 13.7% of Citizens shares are held by institutional investors. 15.0% of Security National Financial shares are held by insiders. Comparatively, 2.2% of Citizens shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Security National Financial has higher revenue and earnings than Citizens. Security National Financial is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Security National Financial$344.59M0.70$32.15M$1.396.31
Citizens$255.62M0.82$14.59M$0.2117.81

In the previous week, Citizens had 5 more articles in the media than Security National Financial. MarketBeat recorded 7 mentions for Citizens and 2 mentions for Security National Financial. Security National Financial's average media sentiment score of 1.67 beat Citizens' score of 0.46 indicating that Security National Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Security National Financial
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Citizens
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Security National Financial has a beta of 0.7, suggesting that its stock price is 30% less volatile than the broader market. Comparatively, Citizens has a beta of 0.48, suggesting that its stock price is 52% less volatile than the broader market.

Security National Financial has a net margin of 11.10% compared to Citizens' net margin of 4.55%. Security National Financial's return on equity of 9.13% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Security National Financial11.10% 9.13% 2.36%
Citizens 4.55%4.73%0.63%

Citizens has a consensus target price of $5.50, suggesting a potential upside of 47.06%. Given Citizens' stronger consensus rating and higher possible upside, analysts plainly believe Citizens is more favorable than Security National Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Security National Financial
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Citizens
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

Summary

Security National Financial beats Citizens on 10 of the 16 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Citizens (NYSE:CIA) and Brighthouse Financial (NASDAQ:BHFAP) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, risk, media sentiment, profitability, valuation, dividends and earnings.

In the previous week, Citizens had 5 more articles in the media than Brighthouse Financial. MarketBeat recorded 7 mentions for Citizens and 2 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.24 beat Citizens' score of 0.46 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citizens
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Brighthouse Financial
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Citizens has higher earnings, but lower revenue than Brighthouse Financial.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens$255.62M0.82$14.59M$0.2117.81
Brighthouse Financial$6.35BN/AN/AN/AN/A

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens4.55% 4.73% 0.63%
Brighthouse Financial N/A N/A N/A

Citizens presently has a consensus target price of $5.50, indicating a potential upside of 47.06%. Given Citizens' stronger consensus rating and higher probable upside, analysts plainly believe Citizens is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Brighthouse Financial
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

13.7% of Citizens shares are owned by institutional investors. 2.2% of Citizens shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Citizens beats Brighthouse Financial on 9 of the 11 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Citizens (NYSE:CIA) and Brighthouse Financial (NASDAQ:BHFAO) are both finance companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, profitability, dividends, institutional ownership, risk and earnings.

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens4.55% 4.73% 0.63%
Brighthouse Financial N/A N/A N/A

Citizens has higher earnings, but lower revenue than Brighthouse Financial.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens$255.62M0.82$14.59M$0.2117.81
Brighthouse Financial$6.35BN/AN/AN/AN/A

Citizens presently has a consensus target price of $5.50, suggesting a potential upside of 47.06%. Given Citizens' stronger consensus rating and higher probable upside, analysts plainly believe Citizens is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Brighthouse Financial
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

In the previous week, Citizens had 6 more articles in the media than Brighthouse Financial. MarketBeat recorded 7 mentions for Citizens and 1 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.89 beat Citizens' score of 0.46 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Overall Sentiment
Citizens Neutral
Brighthouse Financial Very Positive

13.7% of Citizens shares are owned by institutional investors. 2.2% of Citizens shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Citizens beats Brighthouse Financial on 9 of the 11 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Citizens (NYSE:CIA) and Brighthouse Financial (NASDAQ:BHFAN) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, media sentiment, dividends, institutional ownership, valuation and profitability.

13.7% of Citizens shares are held by institutional investors. 2.2% of Citizens shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens4.55% 4.73% 0.63%
Brighthouse Financial N/A N/A N/A

Citizens has higher earnings, but lower revenue than Brighthouse Financial.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens$255.62M0.82$14.59M$0.2117.81
Brighthouse Financial$6.35BN/AN/AN/AN/A

In the previous week, Citizens had 5 more articles in the media than Brighthouse Financial. MarketBeat recorded 7 mentions for Citizens and 2 mentions for Brighthouse Financial. Citizens' average media sentiment score of 0.46 beat Brighthouse Financial's score of 0.44 indicating that Citizens is being referred to more favorably in the media.

Company Overall Sentiment
Citizens Neutral
Brighthouse Financial Neutral

Citizens presently has a consensus price target of $5.50, indicating a potential upside of 47.06%. Given Citizens' stronger consensus rating and higher probable upside, equities research analysts clearly believe Citizens is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Brighthouse Financial
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Citizens beats Brighthouse Financial on 10 of the 11 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Citizens (NYSE:CIA) and Brighthouse Financial (NASDAQ:BHFAM) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, earnings, analyst recommendations, dividends, valuation, institutional ownership, profitability and risk.

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens4.55% 4.73% 0.63%
Brighthouse Financial N/A N/A N/A

13.7% of Citizens shares are held by institutional investors. 2.2% of Citizens shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

In the previous week, Citizens had 5 more articles in the media than Brighthouse Financial. MarketBeat recorded 7 mentions for Citizens and 2 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.43 beat Citizens' score of 0.46 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company Overall Sentiment
Citizens Neutral
Brighthouse Financial Positive

Citizens has higher earnings, but lower revenue than Brighthouse Financial.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens$255.62M0.82$14.59M$0.2117.81
Brighthouse Financial$6.35BN/AN/AN/AN/A

Citizens currently has a consensus target price of $5.50, indicating a potential upside of 47.06%. Given Citizens' stronger consensus rating and higher probable upside, analysts plainly believe Citizens is more favorable than Brighthouse Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Brighthouse Financial
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Citizens beats Brighthouse Financial on 9 of the 11 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CIA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CIA vs. The Competition

MetricCitizensInsurance IndustryFinance SectorNYSE Exchange
Market Cap$209.33M$19.23B$13.97B$23.99B
Dividend YieldN/A3.23%5.88%3.72%
P/E Ratio17.8115.8726.5329.78
Price / Sales0.8223.00512.3816.78
Price / Cash9.7612.6730.4019.75
Price / Book0.802.092.844.81
Net Income$14.59M$1.80B$1.31B$1.07B
7 Day Performance-5.34%-0.52%0.03%-1.00%
1 Month Performance-20.86%1.82%2.29%1.44%
1 Year Performance-29.10%10.44%10.53%12.69%

Citizens Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CIA
Citizens
4.4845 of 5 stars
$3.74
-2.6%
$5.50
+47.1%
-26.6%$209.33M$255.62M17.81220
SNFCA
Security National Financial
1.7416 of 5 stars
$8.73
-0.8%
N/A+2.7%$240.92M$344.59M6.291,243
BHFAP
Brighthouse Financial
N/A$14.25
+0.4%
N/A-20.4%$0.00$6.35BN/A1,500
BHFAO
Brighthouse Financial
N/A$14.64
+0.5%
N/A-20.5%$0.00$6.35BN/A1,500
BHFAN
Brighthouse Financial
N/A$11.71
+0.3%
N/A-21.1%$0.00$6.35BN/A1,500

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This page (NYSE:CIA) was last updated on 8/31/2026 by MarketBeat.com Staff.
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