Do analysts recommend SNFCA or CIA?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Security National Financial 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Citizens 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Does the media favor SNFCA or CIA?

In the previous week, Citizens had 8 more articles in the media than Security National Financial. MarketBeat recorded 12 mentions for Citizens and 4 mentions for Security National Financial. Security National Financial's average media sentiment score of 1.40 beat Citizens' score of -0.77 indicating that Security National Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Security National Financial 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Citizens 1 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Negative

Do analysts rate BHFAP or CIA?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Citizens 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has higher earnings and valuation, BHFAP or CIA?

Citizens has lower revenue, but higher earnings than Brighthouse Financial. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Brighthouse Financial $6.35B N/A N/A N/A N/A Citizens $255.01M 0.73 $14.59M $0.21 17.57

Does the media prefer BHFAP or CIA?

In the previous week, Citizens had 11 more articles in the media than Brighthouse Financial. MarketBeat recorded 12 mentions for Citizens and 1 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of -0.03 beat Citizens' score of -0.77 indicating that Brighthouse Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Citizens 1 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Negative

Do analysts rate CIA or BHFAO?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Citizens 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Brighthouse Financial 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has stronger valuation and earnings, CIA or BHFAO?

Citizens has higher earnings, but lower revenue than Brighthouse Financial. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Citizens $255.01M 0.73 $14.59M $0.21 17.57 Brighthouse Financial $6.35B N/A N/A N/A N/A

Do analysts recommend BHFAN or CIA?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Citizens 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has preferable valuation and earnings, BHFAN or CIA?

Citizens has lower revenue, but higher earnings than Brighthouse Financial. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Brighthouse Financial $6.35B N/A N/A N/A N/A Citizens $255.01M 0.73 $14.59M $0.21 17.57

Does the media prefer BHFAN or CIA?

In the previous week, Citizens had 11 more articles in the media than Brighthouse Financial. MarketBeat recorded 12 mentions for Citizens and 1 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 0.00 beat Citizens' score of -0.77 indicating that Brighthouse Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Citizens 1 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Negative

Do analysts prefer BHFAM or CIA?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Citizens 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has better valuation and earnings, BHFAM or CIA?

Citizens has lower revenue, but higher earnings than Brighthouse Financial. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Brighthouse Financial $6.35B N/A N/A N/A N/A Citizens $255.01M 0.73 $14.59M $0.21 17.57

Citizens (CIA) Competitors

$3.69 -0.15 (-3.91%)

As of 12:53 PM Eastern

Compare

CIA vs. SNFCA, BHFAP, BHFAO, BHFAN, and BHFAM

Should you buy Citizens stock or one of its competitors? Citizens's main competitors and comparable companies include Security National Financial (SNFCA), Brighthouse Financial (BHFAP), Brighthouse Financial (BHFAO), Brighthouse Financial (BHFAN), and Brighthouse Financial (BHFAM). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "life & health insurance" industry.

How does Citizens compare to Security National Financial?

Security National Financial (NASDAQ:SNFCA) and Citizens (NYSE:CIA) are both small-cap finance companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, media sentiment, risk, institutional ownership, valuation, earnings and analyst recommendations.

45.6% of Security National Financial shares are owned by institutional investors. Comparatively, 13.7% of Citizens shares are owned by institutional investors. 15.0% of Security National Financial shares are owned by company insiders. Comparatively, 2.2% of Citizens shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Security National Financial has a net margin of 10.19% compared to Citizens' net margin of 4.55%. Security National Financial's return on equity of 8.95% beat Citizens' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Security National Financial	10.19%	8.95%	2.23%
Citizens	4.55%	4.73%	0.63%

Security National Financial has a beta of 0.7, meaning that its stock price is 30% less volatile than the broader market. Comparatively, Citizens has a beta of 0.48, meaning that its stock price is 52% less volatile than the broader market.

In the previous week, Citizens had 8 more articles in the media than Security National Financial. MarketBeat recorded 12 mentions for Citizens and 4 mentions for Security National Financial. Security National Financial's average media sentiment score of 1.40 beat Citizens' score of -0.77 indicating that Security National Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Security National Financial	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Citizens	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Negative

Security National Financial has higher revenue and earnings than Citizens. Security National Financial is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Security National Financial	$344.59M	0.75	$32.15M	$1.30	7.25
Citizens	$255.01M	0.73	$14.59M	$0.21	17.57

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Security National Financial	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Citizens	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

Security National Financial beats Citizens on 13 of the 15 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHFAP) and Citizens (NYSE:CIA) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, valuation, dividends, profitability, risk, analyst recommendations, institutional ownership and media sentiment.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Citizens	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Citizens has lower revenue, but higher earnings than Brighthouse Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$6.35B	N/A	N/A	N/A	N/A
Citizens	$255.01M	0.73	$14.59M	$0.21	17.57

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	N/A	N/A	N/A
Citizens	4.55%	4.73%	0.63%

13.7% of Citizens shares are owned by institutional investors. 2.2% of Citizens shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Citizens had 11 more articles in the media than Brighthouse Financial. MarketBeat recorded 12 mentions for Citizens and 1 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of -0.03 beat Citizens' score of -0.77 indicating that Brighthouse Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brighthouse Financial	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Citizens	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Negative

Summary

Citizens beats Brighthouse Financial on 7 of the 9 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Citizens (NYSE:CIA) and Brighthouse Financial (NASDAQ:BHFAO) are both finance companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, risk, dividends, media sentiment, valuation and profitability.

Citizens has higher earnings, but lower revenue than Brighthouse Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Citizens	$255.01M	0.73	$14.59M	$0.21	17.57
Brighthouse Financial	$6.35B	N/A	N/A	N/A	N/A

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Citizens	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Brighthouse Financial	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Citizens	4.55%	4.73%	0.63%
Brighthouse Financial	N/A	N/A	N/A

13.7% of Citizens shares are held by institutional investors. 2.2% of Citizens shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Citizens had 12 more articles in the media than Brighthouse Financial. MarketBeat recorded 12 mentions for Citizens and 0 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 0.00 beat Citizens' score of -0.77 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company	Overall Sentiment
Citizens	Negative
Brighthouse Financial	Neutral

Summary

Citizens beats Brighthouse Financial on 7 of the 9 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHFAN) and Citizens (NYSE:CIA) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, valuation, earnings, analyst recommendations, risk, institutional ownership, media sentiment and dividends.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Citizens	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Citizens has lower revenue, but higher earnings than Brighthouse Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$6.35B	N/A	N/A	N/A	N/A
Citizens	$255.01M	0.73	$14.59M	$0.21	17.57

13.7% of Citizens shares are held by institutional investors. 2.2% of Citizens shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	N/A	N/A	N/A
Citizens	4.55%	4.73%	0.63%

In the previous week, Citizens had 11 more articles in the media than Brighthouse Financial. MarketBeat recorded 12 mentions for Citizens and 1 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 0.00 beat Citizens' score of -0.77 indicating that Brighthouse Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brighthouse Financial	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Citizens	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Negative

Summary

Citizens beats Brighthouse Financial on 7 of the 9 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHFAM) and Citizens (NYSE:CIA) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, media sentiment, profitability, valuation, risk and institutional ownership.

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	N/A	N/A	N/A
Citizens	4.55%	4.73%	0.63%

Company	Overall Sentiment
Brighthouse Financial	Neutral
Citizens	Negative

Citizens has lower revenue, but higher earnings than Brighthouse Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$6.35B	N/A	N/A	N/A	N/A
Citizens	$255.01M	0.73	$14.59M	$0.21	17.57

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Citizens	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

13.7% of Citizens shares are owned by institutional investors. 2.2% of Citizens shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Summary

Citizens beats Brighthouse Financial on 7 of the 9 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CIA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

CIA vs. The Competition

Export

Metric	Citizens	Insurance Industry	Finance Sector	NYSE Exchange
Market Cap	$185.61M	$19.34B	$14.03B	$24.22B
Dividend Yield	N/A	3.27%	5.89%	3.69%
P/E Ratio	17.57	15.71	29.36	29.14
Price / Sales	0.73	30.74	509.48	20.15
Price / Cash	9.66	12.77	30.22	19.38
Price / Book	0.79	9.91	3.72	4.92
Net Income	$14.59M	$1.80B	$1.31B	$1.06B
7 Day Performance	-20.63%	-0.99%	-0.05%	0.31%
1 Month Performance	-34.89%	0.65%	0.91%	2.55%
1 Year Performance	-23.60%	11.06%	13.21%	20.58%

Citizens Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
CIA Citizens	1.6224 of 5 stars	$3.69 -3.9%	N/A	-15.8%	$185.61M	$255.01M	17.57	220	Trending News Earnings Report Analyst Revision
SNFCA Security National Financial	1.8252 of 5 stars	$9.67 -0.3%	N/A	+11.2%	$265.20M	$344.59M	7.47	1,243	News Coverage Positive News Earnings Report
BHFAP Brighthouse Financial	N/A	$13.91 flat	N/A	-18.4%	$0.00	$5.53B	N/A	1,500	Upcoming Earnings
BHFAO Brighthouse Financial	N/A	$14.30 +0.1%	N/A	-15.8%	$0.00	$5.53B	N/A	1,500	Upcoming Earnings High Trading Volume
BHFAN Brighthouse Financial	N/A	$11.40 flat	N/A	-19.4%	$0.00	$5.53B	N/A	1,500	Upcoming Earnings

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This page (NYSE:CIA) was last updated on 8/11/2026 by MarketBeat.com Staff.

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Citizens (CIA) Competitors

CIA vs. SNFCA, BHFAP, BHFAO, BHFAN, and BHFAM

How does Citizens compare to Security National Financial?

Summary

How does Citizens compare to Brighthouse Financial?

Summary

How does Citizens compare to Brighthouse Financial?

Summary

How does Citizens compare to Brighthouse Financial?

Summary

How does Citizens compare to Brighthouse Financial?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CIA vs. The Competition

Citizens Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Terms & Info

Citizens (CIA) Competitors

CIA vs. SNFCA, BHFAP, BHFAO, BHFAN, and BHFAM

How does Citizens compare to Security National Financial?

Do institutionals and insiders hold more shares of SNFCA or CIA?

Is SNFCA or CIA more profitable?

Which has more volatility & risk, SNFCA or CIA?

Does the media favor SNFCA or CIA?

Which has preferable earnings & valuation, SNFCA or CIA?

Do analysts recommend SNFCA or CIA?

Summary

How does Citizens compare to Brighthouse Financial?

Do analysts rate BHFAP or CIA?

Which has higher earnings and valuation, BHFAP or CIA?

Is BHFAP or CIA more profitable?

Do institutionals & insiders have more ownership in BHFAP or CIA?

Does the media prefer BHFAP or CIA?

Summary

How does Citizens compare to Brighthouse Financial?

Which has stronger valuation and earnings, CIA or BHFAO?

Do analysts rate CIA or BHFAO?

Is CIA or BHFAO more profitable?

Do institutionals & insiders believe in CIA or BHFAO?

Does the media favor CIA or BHFAO?

Summary

How does Citizens compare to Brighthouse Financial?

Do analysts recommend BHFAN or CIA?

Which has preferable valuation and earnings, BHFAN or CIA?

Do institutionals & insiders hold more shares of BHFAN or CIA?

Is BHFAN or CIA more profitable?

Does the media prefer BHFAN or CIA?

Summary

How does Citizens compare to Brighthouse Financial?

Is BHFAM or CIA more profitable?

Does the media prefer BHFAM or CIA?

Which has better valuation and earnings, BHFAM or CIA?

Do analysts prefer BHFAM or CIA?

Do insiders and institutionals have more ownership in BHFAM or CIA?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CIA vs. The Competition

Citizens Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools