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Citizens (CIA) Competitors

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$5.73 -0.45 (-7.27%)
Closing price 06/30/2026 03:59 PM Eastern
Extended Trading
$5.74 +0.00 (+0.07%)
As of 06/30/2026 07:42 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

CIA vs. AFL, MET, PRU, UNM, and PRI

Should you buy Citizens stock or one of its competitors? MarketBeat compares Citizens with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Citizens include Aflac (AFL), MetLife (MET), Prudential Financial (PRU), Unum Group (UNM), and Primerica (PRI). These companies are all part of the "life & health insurance" industry.

How does Citizens compare to Aflac?

Citizens (NYSE:CIA) and Aflac (NYSE:AFL) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, analyst recommendations, valuation, risk, media sentiment and dividends.

Aflac has a consensus target price of $112.27, suggesting a potential downside of 4.22%. Given Aflac's stronger consensus rating and higher possible upside, analysts clearly believe Aflac is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Aflac
2 Sell rating(s)
6 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
2.33

In the previous week, Aflac had 21 more articles in the media than Citizens. MarketBeat recorded 22 mentions for Aflac and 1 mentions for Citizens. Citizens' average media sentiment score of 0.87 beat Aflac's score of 0.85 indicating that Citizens is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citizens
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Aflac
12 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Aflac has higher revenue and earnings than Citizens. Aflac is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens$255.62M1.13$14.59M$0.3516.37
Aflac$17.16B3.48$3.65B$8.8113.30

Aflac has a net margin of 25.60% compared to Citizens' net margin of 7.12%. Aflac's return on equity of 13.88% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens7.12% 7.21% 0.96%
Aflac 25.60%13.88%3.34%

13.7% of Citizens shares are held by institutional investors. Comparatively, 67.4% of Aflac shares are held by institutional investors. 2.2% of Citizens shares are held by insiders. Comparatively, 0.8% of Aflac shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Citizens has a beta of 0.47, meaning that its stock price is 53% less volatile than the broader market. Comparatively, Aflac has a beta of 0.61, meaning that its stock price is 39% less volatile than the broader market.

Summary

Aflac beats Citizens on 14 of the 17 factors compared between the two stocks.

How does Citizens compare to MetLife?

MetLife (NYSE:MET) and Citizens (NYSE:CIA) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, dividends, risk, profitability, institutional ownership and earnings.

In the previous week, MetLife had 44 more articles in the media than Citizens. MarketBeat recorded 45 mentions for MetLife and 1 mentions for Citizens. Citizens' average media sentiment score of 0.87 beat MetLife's score of 0.46 indicating that Citizens is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MetLife
18 Very Positive mention(s)
3 Positive mention(s)
17 Neutral mention(s)
4 Negative mention(s)
3 Very Negative mention(s)
Neutral
Citizens
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

MetLife currently has a consensus target price of $95.62, indicating a potential upside of 12.92%. Given MetLife's stronger consensus rating and higher probable upside, research analysts clearly believe MetLife is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MetLife
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

MetLife has higher revenue and earnings than Citizens. Citizens is trading at a lower price-to-earnings ratio than MetLife, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MetLife$77.08B0.71$3.38B$5.1616.41
Citizens$255.62M1.13$14.59M$0.3516.37

Citizens has a net margin of 7.12% compared to MetLife's net margin of 4.66%. MetLife's return on equity of 22.60% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
MetLife4.66% 22.60% 0.88%
Citizens 7.12%7.21%0.96%

MetLife has a beta of 0.78, suggesting that its share price is 22% less volatile than the broader market. Comparatively, Citizens has a beta of 0.47, suggesting that its share price is 53% less volatile than the broader market.

95.0% of MetLife shares are owned by institutional investors. Comparatively, 13.7% of Citizens shares are owned by institutional investors. 0.4% of MetLife shares are owned by insiders. Comparatively, 2.2% of Citizens shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

MetLife beats Citizens on 12 of the 17 factors compared between the two stocks.

How does Citizens compare to Prudential Financial?

Prudential Financial (NYSE:PRU) and Citizens (NYSE:CIA) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, risk, dividends, media sentiment, valuation and earnings.

Citizens has a net margin of 7.12% compared to Prudential Financial's net margin of 5.83%. Prudential Financial's return on equity of 16.33% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Prudential Financial5.83% 16.33% 0.68%
Citizens 7.12%7.21%0.96%

Prudential Financial has higher revenue and earnings than Citizens. Prudential Financial is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Prudential Financial$57.68B0.65$3.58B$9.7211.10
Citizens$255.62M1.13$14.59M$0.3516.37

Prudential Financial has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market. Comparatively, Citizens has a beta of 0.47, meaning that its stock price is 53% less volatile than the broader market.

Prudential Financial currently has a consensus price target of $101.92, suggesting a potential downside of 5.56%. Given Prudential Financial's higher possible upside, equities analysts plainly believe Prudential Financial is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Prudential Financial
5 Sell rating(s)
11 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.69
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

56.8% of Prudential Financial shares are held by institutional investors. Comparatively, 13.7% of Citizens shares are held by institutional investors. 0.1% of Prudential Financial shares are held by company insiders. Comparatively, 2.2% of Citizens shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

In the previous week, Prudential Financial had 6 more articles in the media than Citizens. MarketBeat recorded 7 mentions for Prudential Financial and 1 mentions for Citizens. Prudential Financial's average media sentiment score of 0.88 beat Citizens' score of 0.87 indicating that Prudential Financial is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Prudential Financial
3 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Citizens
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Prudential Financial beats Citizens on 9 of the 15 factors compared between the two stocks.

How does Citizens compare to Unum Group?

Unum Group (NYSE:UNM) and Citizens (NYSE:CIA) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, dividends, institutional ownership, profitability, earnings, media sentiment, analyst recommendations and risk.

Citizens has a net margin of 7.12% compared to Unum Group's net margin of 5.86%. Unum Group's return on equity of 12.60% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Unum Group5.86% 12.60% 2.20%
Citizens 7.12%7.21%0.96%

Unum Group has a beta of 0.24, indicating that its stock price is 76% less volatile than the broader market. Comparatively, Citizens has a beta of 0.47, indicating that its stock price is 53% less volatile than the broader market.

86.6% of Unum Group shares are owned by institutional investors. Comparatively, 13.7% of Citizens shares are owned by institutional investors. 1.0% of Unum Group shares are owned by company insiders. Comparatively, 2.2% of Citizens shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Unum Group currently has a consensus price target of $93.83, suggesting a potential upside of 4.83%. Given Unum Group's stronger consensus rating and higher probable upside, equities analysts clearly believe Unum Group is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Unum Group
0 Sell rating(s)
6 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.67
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Unum Group has higher revenue and earnings than Citizens. Citizens is trading at a lower price-to-earnings ratio than Unum Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Unum Group$13.08B1.09$738.50M$4.6019.46
Citizens$255.62M1.13$14.59M$0.3516.37

In the previous week, Unum Group had 8 more articles in the media than Citizens. MarketBeat recorded 9 mentions for Unum Group and 1 mentions for Citizens. Unum Group's average media sentiment score of 1.34 beat Citizens' score of 0.87 indicating that Unum Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Unum Group
6 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Citizens
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Unum Group beats Citizens on 13 of the 17 factors compared between the two stocks.

How does Citizens compare to Primerica?

Primerica (NYSE:PRI) and Citizens (NYSE:CIA) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, institutional ownership, risk, media sentiment, profitability, analyst recommendations and earnings.

Primerica has a net margin of 22.99% compared to Citizens' net margin of 7.12%. Primerica's return on equity of 32.32% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Primerica22.99% 32.32% 5.21%
Citizens 7.12%7.21%0.96%

90.9% of Primerica shares are owned by institutional investors. Comparatively, 13.7% of Citizens shares are owned by institutional investors. 0.6% of Primerica shares are owned by insiders. Comparatively, 2.2% of Citizens shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Primerica has a beta of 0.88, suggesting that its share price is 12% less volatile than the broader market. Comparatively, Citizens has a beta of 0.47, suggesting that its share price is 53% less volatile than the broader market.

Primerica has higher revenue and earnings than Citizens. Primerica is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Primerica$3.29B2.69$751.23M$23.8511.93
Citizens$255.62M1.13$14.59M$0.3516.37

In the previous week, Primerica had 6 more articles in the media than Citizens. MarketBeat recorded 7 mentions for Primerica and 1 mentions for Citizens. Primerica's average media sentiment score of 1.24 beat Citizens' score of 0.87 indicating that Primerica is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Primerica
4 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Citizens
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Primerica currently has a consensus target price of $297.80, indicating a potential upside of 4.67%. Given Primerica's stronger consensus rating and higher probable upside, equities analysts clearly believe Primerica is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Primerica beats Citizens on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CIA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CIA vs. The Competition

MetricCitizensINS IndustryFinance SectorNYSE Exchange
Market Cap$310.85M$15.86B$13.87B$23.41B
Dividend YieldN/A3.65%5.69%4.07%
P/E Ratio16.378.8420.4231.92
Price / Sales1.131.39127.5721.80
Price / Cash15.719.5319.7525.04
Price / Book1.231.372.254.80
Net Income$14.59M$1.06B$1.14B$1.07B
7 Day Performance-2.67%0.32%0.72%1.35%
1 Month Performance7.06%1.78%1.59%0.57%
1 Year Performance59.64%10.32%13.37%22.01%

Citizens Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CIA
Citizens
1.6345 of 5 stars
$5.73
-7.3%
N/A+62.4%$310.85M$255.62M16.37220
AFL
Aflac
4.2408 of 5 stars
$118.90
+2.0%
$112.27
-5.6%
+11.1%$59.32B$17.16B13.5012,716
MET
MetLife
4.8686 of 5 stars
$88.22
+0.8%
$95.31
+8.0%
+5.3%$56.34B$77.08B17.1046,000
PRU
Prudential Financial
2.8024 of 5 stars
$108.75
+0.5%
$101.50
-6.7%
+0.5%$37.57B$57.68B11.1936,824
UNM
Unum Group
4.8653 of 5 stars
$91.46
+1.0%
$93.83
+2.6%
+10.8%$14.47B$13.08B19.8810,910

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This page (NYSE:CIA) was last updated on 7/1/2026 by MarketBeat.com Staff.
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