Do analysts recommend CIA or SNFCA?

Citizens presently has a consensus price target of $5.50, suggesting a potential upside of 58.73%. Given Citizens' higher possible upside, analysts clearly believe Citizens is more favorable than Security National Financial. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Citizens 2 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 Security National Financial 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00

Does the media favor CIA or SNFCA?

In the previous week, Security National Financial had 1 more articles in the media than Citizens. MarketBeat recorded 3 mentions for Security National Financial and 2 mentions for Citizens. Security National Financial's average media sentiment score of 0.71 beat Citizens' score of 0.11 indicating that Security National Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Citizens 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Security National Financial 0 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate BHFAP or CIA?

Citizens has a consensus target price of $5.50, suggesting a potential upside of 58.73%. Given Citizens' stronger consensus rating and higher possible upside, analysts plainly believe Citizens is more favorable than Brighthouse Financial. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Citizens 2 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has preferable earnings & valuation, BHFAP or CIA?

Citizens has lower revenue, but higher earnings than Brighthouse Financial. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Brighthouse Financial $6.35B N/A N/A N/A N/A Citizens $255.62M 0.76 $14.59M $0.21 16.50

Do analysts recommend BHFAO or CIA?

Citizens has a consensus price target of $5.50, suggesting a potential upside of 58.73%. Given Citizens' stronger consensus rating and higher probable upside, analysts clearly believe Citizens is more favorable than Brighthouse Financial. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Citizens 2 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has stronger valuation and earnings, BHFAO or CIA?

Citizens has lower revenue, but higher earnings than Brighthouse Financial. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Brighthouse Financial $6.35B N/A N/A N/A N/A Citizens $255.62M 0.76 $14.59M $0.21 16.50

Do analysts recommend CIA or BHFAN?

Citizens presently has a consensus price target of $5.50, suggesting a potential upside of 58.73%. Given Citizens' stronger consensus rating and higher possible upside, equities analysts clearly believe Citizens is more favorable than Brighthouse Financial. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Citizens 2 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 Brighthouse Financial 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has preferable valuation and earnings, CIA or BHFAN?

Citizens has higher earnings, but lower revenue than Brighthouse Financial. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Citizens $255.62M 0.76 $14.59M $0.21 16.50 Brighthouse Financial $6.35B N/A N/A N/A N/A

Does the media favor CIA or BHFAN?

In the previous week, Citizens and Citizens both had 2 articles in the media. Citizens' average media sentiment score of 0.11 beat Brighthouse Financial's score of 0.00 indicating that Citizens is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Citizens 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Brighthouse Financial 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts recommend CIA or BHFAM?

Citizens currently has a consensus target price of $5.50, indicating a potential upside of 58.73%. Given Citizens' stronger consensus rating and higher possible upside, equities analysts clearly believe Citizens is more favorable than Brighthouse Financial. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Citizens 2 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 Brighthouse Financial 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has better valuation & earnings, CIA or BHFAM?

Citizens has higher earnings, but lower revenue than Brighthouse Financial. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Citizens $255.62M 0.76 $14.59M $0.21 16.50 Brighthouse Financial $6.35B N/A N/A N/A N/A

Citizens (CIA) Competitors

$3.46 -0.07 (-1.84%)

Closing price 10/9/2026 03:59 PM Eastern

Extended Trading

$3.46 0.00 (0.00%)

As of 10/9/2026 07:30 PM Eastern

Compare

CIA vs. SNFCA, BHFAP, BHFAO, BHFAN, and BHFAM

Should you buy Citizens stock or one of its competitors? Citizens's main competitors and comparable companies include Security National Financial (SNFCA), Brighthouse Financial (BHFAP), Brighthouse Financial (BHFAO), Brighthouse Financial (BHFAN), and Brighthouse Financial (BHFAM). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "life & health insurance" industry.

How does Citizens compare to Security National Financial?

Citizens (NYSE:CIA) and Security National Financial (NASDAQ:SNFCA) are both small-cap finance companies, but which is the better stock? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, media sentiment, valuation, dividends, earnings and profitability.

13.7% of Citizens shares are held by institutional investors. Comparatively, 45.6% of Security National Financial shares are held by institutional investors. 2.2% of Citizens shares are held by insiders. Comparatively, 15.0% of Security National Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Security National Financial has a net margin of 11.10% compared to Citizens' net margin of 4.55%. Security National Financial's return on equity of 9.13% beat Citizens' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Citizens	4.55%	4.73%	0.63%
Security National Financial	11.10%	9.13%	2.36%

Citizens has a beta of 0.47, meaning that its stock price is 53% less volatile than the broader market. Comparatively, Security National Financial has a beta of 0.64, meaning that its stock price is 36% less volatile than the broader market.

Citizens presently has a consensus price target of $5.50, suggesting a potential upside of 58.73%. Given Citizens' higher possible upside, analysts clearly believe Citizens is more favorable than Security National Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Citizens	2 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Security National Financial	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

In the previous week, Security National Financial had 1 more articles in the media than Citizens. MarketBeat recorded 3 mentions for Security National Financial and 2 mentions for Citizens. Security National Financial's average media sentiment score of 0.71 beat Citizens' score of 0.11 indicating that Security National Financial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Citizens	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Security National Financial	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Security National Financial has higher revenue and earnings than Citizens. Security National Financial is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Citizens	$255.62M	0.76	$14.59M	$0.21	16.50
Security National Financial	$344.59M	0.73	$32.15M	$1.39	6.60

Summary

Security National Financial beats Citizens on 12 of the 16 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHFAP) and Citizens (NYSE:CIA) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, earnings, media sentiment, valuation and risk.

In the previous week, Citizens had 1 more articles in the media than Brighthouse Financial. MarketBeat recorded 2 mentions for Citizens and 1 mentions for Brighthouse Financial. Citizens' average media sentiment score of 0.11 beat Brighthouse Financial's score of 0.00 indicating that Citizens is being referred to more favorably in the news media.

Company	Overall Sentiment
Brighthouse Financial	Neutral
Citizens	Neutral

Citizens has lower revenue, but higher earnings than Brighthouse Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$6.35B	N/A	N/A	N/A	N/A
Citizens	$255.62M	0.76	$14.59M	$0.21	16.50

13.7% of Citizens shares are owned by institutional investors. 2.2% of Citizens shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Citizens has a consensus target price of $5.50, suggesting a potential upside of 58.73%. Given Citizens' stronger consensus rating and higher possible upside, analysts plainly believe Citizens is more favorable than Brighthouse Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Citizens	2 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	N/A	N/A	N/A
Citizens	4.55%	4.73%	0.63%

Summary

Citizens beats Brighthouse Financial on 10 of the 11 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHFAO) and Citizens (NYSE:CIA) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, risk, profitability, valuation and media sentiment.

Citizens has a consensus price target of $5.50, suggesting a potential upside of 58.73%. Given Citizens' stronger consensus rating and higher probable upside, analysts clearly believe Citizens is more favorable than Brighthouse Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Citizens	2 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00

Citizens has lower revenue, but higher earnings than Brighthouse Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$6.35B	N/A	N/A	N/A	N/A
Citizens	$255.62M	0.76	$14.59M	$0.21	16.50

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	N/A	N/A	N/A
Citizens	4.55%	4.73%	0.63%

13.7% of Citizens shares are owned by institutional investors. 2.2% of Citizens shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Brighthouse Financial and Brighthouse Financial both had 2 articles in the media. Citizens' average media sentiment score of 0.11 beat Brighthouse Financial's score of 0.00 indicating that Citizens is being referred to more favorably in the news media.

Company	Overall Sentiment
Brighthouse Financial	Neutral
Citizens	Neutral

Summary

Citizens beats Brighthouse Financial on 9 of the 10 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Citizens (NYSE:CIA) and Brighthouse Financial (NASDAQ:BHFAN) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, institutional ownership, earnings, profitability, valuation and risk.

In the previous week, Citizens and Citizens both had 2 articles in the media. Citizens' average media sentiment score of 0.11 beat Brighthouse Financial's score of 0.00 indicating that Citizens is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Citizens	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Brighthouse Financial	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

13.7% of Citizens shares are held by institutional investors. 2.2% of Citizens shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Citizens presently has a consensus price target of $5.50, suggesting a potential upside of 58.73%. Given Citizens' stronger consensus rating and higher possible upside, equities analysts clearly believe Citizens is more favorable than Brighthouse Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Citizens	2 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Brighthouse Financial	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Citizens has higher earnings, but lower revenue than Brighthouse Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Citizens	$255.62M	0.76	$14.59M	$0.21	16.50
Brighthouse Financial	$6.35B	N/A	N/A	N/A	N/A

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Citizens	4.55%	4.73%	0.63%
Brighthouse Financial	N/A	N/A	N/A

Summary

Citizens beats Brighthouse Financial on 9 of the 10 factors compared between the two stocks.

How does Citizens compare to Brighthouse Financial?

Citizens (NYSE:CIA) and Brighthouse Financial (NASDAQ:BHFAM) are both finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, risk, valuation, dividends, earnings, profitability, media sentiment and institutional ownership.

Citizens has higher earnings, but lower revenue than Brighthouse Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Citizens	$255.62M	0.76	$14.59M	$0.21	16.50
Brighthouse Financial	$6.35B	N/A	N/A	N/A	N/A

13.7% of Citizens shares are held by institutional investors. 2.2% of Citizens shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Company	Overall Sentiment
Citizens	Neutral
Brighthouse Financial	Neutral

Citizens has a net margin of 4.55% compared to Brighthouse Financial's net margin of 0.00%. Citizens' return on equity of 4.73% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Citizens	4.55%	4.73%	0.63%
Brighthouse Financial	N/A	N/A	N/A

Citizens currently has a consensus target price of $5.50, indicating a potential upside of 58.73%. Given Citizens' stronger consensus rating and higher possible upside, equities analysts clearly believe Citizens is more favorable than Brighthouse Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Citizens	2 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Brighthouse Financial	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Citizens beats Brighthouse Financial on 9 of the 10 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CIA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

CIA vs. The Competition

Export

Metric	Citizens	Insurance Industry	Finance Sector	NYSE Exchange
Market Cap	$194.22M	$18.50B	$13.16B	$23.07B
Dividend Yield	N/A	3.29%	6.08%	3.72%
P/E Ratio	16.50	14.63	24.72	28.58
Price / Sales	0.76	29.95	487.17	20.73
Price / Cash	8.82	11.91	46.65	38.93
Price / Book	0.74	2.01	2.71	4.72
Net Income	$14.59M	$1.80B	$1.32B	$1.07B
7 Day Performance	-1.98%	0.04%	-0.51%	0.35%
1 Month Performance	-0.89%	-3.21%	-2.39%	-2.94%
1 Year Performance	-34.99%	6.51%	10.29%	9.25%

Citizens Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
CIA Citizens	4.4829 of 5 stars	$3.47 -1.8%	$5.50 +58.7%	-37.1%	$194.22M	$255.62M	16.50	246	News Coverage Analyst Downgrade
SNFCA Security National Financial	2.2059 of 5 stars	$8.80 flat	N/A	+17.3%	$240.92M	$336.73M	6.34	1,243	News Coverage Positive News Analyst Upgrade
BHFAP Brighthouse Financial	N/A	$14.05 -1.6%	N/A	-12.7%	$0.00	$6.35B	N/A	1,400	Positive News
BHFAO Brighthouse Financial	N/A	$14.34 -1.5%	N/A	-13.9%	$0.00	$6.35B	N/A	1,400	Positive News Short Interest Increase
BHFAN Brighthouse Financial	N/A	$11.56 -1.4%	N/A	-13.9%	$0.00	$6.35B	N/A	1,400	News Coverage

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This page (NYSE:CIA) was last updated on 10/10/2026 by MarketBeat.com Staff.

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Citizens (CIA) Competitors

CIA vs. SNFCA, BHFAP, BHFAO, BHFAN, and BHFAM

How does Citizens compare to Security National Financial?

Summary

How does Citizens compare to Brighthouse Financial?

Summary

How does Citizens compare to Brighthouse Financial?

Summary

How does Citizens compare to Brighthouse Financial?

Summary

How does Citizens compare to Brighthouse Financial?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CIA vs. The Competition

Citizens Competitors List

Related Companies and Tools

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Terms & Info

Citizens (CIA) Competitors

CIA vs. SNFCA, BHFAP, BHFAO, BHFAN, and BHFAM

How does Citizens compare to Security National Financial?

Do institutionals & insiders have more ownership in CIA or SNFCA?

Is CIA or SNFCA more profitable?

Which has more risk & volatility, CIA or SNFCA?

Do analysts recommend CIA or SNFCA?

Does the media favor CIA or SNFCA?

Which has preferable earnings and valuation, CIA or SNFCA?

Summary

How does Citizens compare to Brighthouse Financial?

Does the media prefer BHFAP or CIA?

Which has preferable earnings & valuation, BHFAP or CIA?

Do insiders & institutionals hold more shares of BHFAP or CIA?

Do analysts rate BHFAP or CIA?

Is BHFAP or CIA more profitable?

Summary

How does Citizens compare to Brighthouse Financial?

Do analysts recommend BHFAO or CIA?

Which has stronger valuation and earnings, BHFAO or CIA?

Is BHFAO or CIA more profitable?

Do institutionals and insiders have more ownership in BHFAO or CIA?

Does the media refer more to BHFAO or CIA?

Summary

How does Citizens compare to Brighthouse Financial?

Does the media favor CIA or BHFAN?

Do insiders and institutionals hold more shares of CIA or BHFAN?

Do analysts recommend CIA or BHFAN?

Which has preferable valuation and earnings, CIA or BHFAN?

Is CIA or BHFAN more profitable?

Summary

How does Citizens compare to Brighthouse Financial?

Which has better valuation & earnings, CIA or BHFAM?

Do insiders and institutionals have more ownership in CIA or BHFAM?

Does the media prefer CIA or BHFAM?

Is CIA or BHFAM more profitable?

Do analysts recommend CIA or BHFAM?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

CIA vs. The Competition

Citizens Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools