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Citizens (CIA) Competitors

Citizens logo
$4.84 -0.18 (-3.55%)
Closing price 05/19/2026 03:59 PM Eastern
Extended Trading
$4.85 +0.01 (+0.17%)
As of 05/19/2026 04:14 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

CIA vs. AFL, MET, PRU, UNM, and PRI

Should you buy Citizens stock or one of its competitors? MarketBeat compares Citizens with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Citizens include Aflac (AFL), MetLife (MET), Prudential Financial (PRU), Unum Group (UNM), and Primerica (PRI). These companies are all part of the "life & health insurance" industry.

How does Citizens compare to Aflac?

Aflac (NYSE:AFL) and Citizens (NYSE:CIA) are both finance companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, media sentiment, risk, institutional ownership, profitability and analyst recommendations.

67.4% of Aflac shares are owned by institutional investors. Comparatively, 13.7% of Citizens shares are owned by institutional investors. 0.8% of Aflac shares are owned by insiders. Comparatively, 1.6% of Citizens shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Aflac has a net margin of 25.60% compared to Citizens' net margin of 7.12%. Aflac's return on equity of 13.88% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Aflac25.60% 13.88% 3.34%
Citizens 7.12%7.21%0.96%

In the previous week, Aflac had 39 more articles in the media than Citizens. MarketBeat recorded 40 mentions for Aflac and 1 mentions for Citizens. Aflac's average media sentiment score of 0.77 beat Citizens' score of 0.75 indicating that Aflac is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aflac
22 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Citizens
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Aflac has higher revenue and earnings than Citizens. Aflac is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aflac$17.16B3.51$3.65B$8.8113.44
Citizens$255.62M0.95$14.59M$0.3513.83

Aflac has a beta of 0.62, suggesting that its stock price is 38% less volatile than the broader market. Comparatively, Citizens has a beta of 0.5, suggesting that its stock price is 50% less volatile than the broader market.

Aflac currently has a consensus price target of $111.36, indicating a potential downside of 5.92%. Given Aflac's stronger consensus rating and higher possible upside, equities analysts clearly believe Aflac is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aflac
2 Sell rating(s)
6 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
2.33
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Aflac beats Citizens on 15 of the 17 factors compared between the two stocks.

How does Citizens compare to MetLife?

Citizens (NYSE:CIA) and MetLife (NYSE:MET) are both finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, valuation, risk, profitability, media sentiment, analyst recommendations, earnings and institutional ownership.

Citizens has a beta of 0.5, indicating that its stock price is 50% less volatile than the broader market. Comparatively, MetLife has a beta of 0.78, indicating that its stock price is 22% less volatile than the broader market.

Citizens has a net margin of 7.12% compared to MetLife's net margin of 4.66%. MetLife's return on equity of 22.60% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens7.12% 7.21% 0.96%
MetLife 4.66%22.60%0.88%

In the previous week, MetLife had 11 more articles in the media than Citizens. MarketBeat recorded 12 mentions for MetLife and 1 mentions for Citizens. Citizens' average media sentiment score of 0.75 beat MetLife's score of 0.39 indicating that Citizens is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citizens
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
MetLife
2 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

13.7% of Citizens shares are owned by institutional investors. Comparatively, 95.0% of MetLife shares are owned by institutional investors. 1.6% of Citizens shares are owned by company insiders. Comparatively, 0.4% of MetLife shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

MetLife has higher revenue and earnings than Citizens. Citizens is trading at a lower price-to-earnings ratio than MetLife, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens$255.62M0.95$14.59M$0.3513.83
MetLife$77.08B0.68$3.38B$5.1615.71

MetLife has a consensus target price of $95.15, suggesting a potential upside of 17.40%. Given MetLife's stronger consensus rating and higher probable upside, analysts clearly believe MetLife is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
MetLife
0 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.93

Summary

MetLife beats Citizens on 12 of the 17 factors compared between the two stocks.

How does Citizens compare to Prudential Financial?

Citizens (NYSE:CIA) and Prudential Financial (NYSE:PRU) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, risk, profitability, institutional ownership, media sentiment, valuation, earnings and analyst recommendations.

Prudential Financial has a consensus price target of $101.50, indicating a potential upside of 0.30%. Given Prudential Financial's higher possible upside, analysts plainly believe Prudential Financial is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Prudential Financial
6 Sell rating(s)
9 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60

Prudential Financial has higher revenue and earnings than Citizens. Prudential Financial is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens$255.62M0.95$14.59M$0.3513.83
Prudential Financial$57.68B0.61$3.58B$9.7210.41

In the previous week, Prudential Financial had 17 more articles in the media than Citizens. MarketBeat recorded 18 mentions for Prudential Financial and 1 mentions for Citizens. Prudential Financial's average media sentiment score of 1.00 beat Citizens' score of 0.75 indicating that Prudential Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citizens
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Prudential Financial
14 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Citizens has a net margin of 7.12% compared to Prudential Financial's net margin of 5.83%. Prudential Financial's return on equity of 16.33% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens7.12% 7.21% 0.96%
Prudential Financial 5.83%16.33%0.68%

Citizens has a beta of 0.5, meaning that its share price is 50% less volatile than the broader market. Comparatively, Prudential Financial has a beta of 0.86, meaning that its share price is 14% less volatile than the broader market.

13.7% of Citizens shares are owned by institutional investors. Comparatively, 56.8% of Prudential Financial shares are owned by institutional investors. 1.6% of Citizens shares are owned by company insiders. Comparatively, 0.1% of Prudential Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Prudential Financial beats Citizens on 9 of the 15 factors compared between the two stocks.

How does Citizens compare to Unum Group?

Unum Group (NYSE:UNM) and Citizens (NYSE:CIA) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, risk, earnings, dividends, media sentiment, institutional ownership, valuation and profitability.

Unum Group has higher revenue and earnings than Citizens. Citizens is trading at a lower price-to-earnings ratio than Unum Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Unum Group$13.08B1.00$738.50M$4.6017.84
Citizens$255.62M0.95$14.59M$0.3513.83

Unum Group has a beta of 0.24, suggesting that its stock price is 76% less volatile than the broader market. Comparatively, Citizens has a beta of 0.5, suggesting that its stock price is 50% less volatile than the broader market.

86.6% of Unum Group shares are held by institutional investors. Comparatively, 13.7% of Citizens shares are held by institutional investors. 1.0% of Unum Group shares are held by company insiders. Comparatively, 1.6% of Citizens shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Unum Group presently has a consensus target price of $93.25, indicating a potential upside of 13.62%. Given Unum Group's stronger consensus rating and higher possible upside, equities analysts clearly believe Unum Group is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Unum Group
0 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.60
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Unum Group had 20 more articles in the media than Citizens. MarketBeat recorded 21 mentions for Unum Group and 1 mentions for Citizens. Citizens' average media sentiment score of 0.75 beat Unum Group's score of 0.23 indicating that Citizens is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Unum Group
7 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Citizens
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Citizens has a net margin of 7.12% compared to Unum Group's net margin of 5.86%. Unum Group's return on equity of 12.60% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Unum Group5.86% 12.60% 2.20%
Citizens 7.12%7.21%0.96%

Summary

Unum Group beats Citizens on 13 of the 17 factors compared between the two stocks.

How does Citizens compare to Primerica?

Citizens (NYSE:CIA) and Primerica (NYSE:PRI) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, institutional ownership, risk, dividends, earnings and profitability.

Primerica has higher revenue and earnings than Citizens. Primerica is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Citizens$255.62M0.95$14.59M$0.3513.83
Primerica$3.29B2.64$751.23M$23.8511.69

13.7% of Citizens shares are owned by institutional investors. Comparatively, 90.9% of Primerica shares are owned by institutional investors. 1.6% of Citizens shares are owned by company insiders. Comparatively, 0.6% of Primerica shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Primerica has a net margin of 22.99% compared to Citizens' net margin of 7.12%. Primerica's return on equity of 32.32% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Citizens7.12% 7.21% 0.96%
Primerica 22.99%32.32%5.21%

Primerica has a consensus price target of $296.60, suggesting a potential upside of 6.35%. Given Primerica's stronger consensus rating and higher probable upside, analysts plainly believe Primerica is more favorable than Citizens.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Citizens
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Primerica
0 Sell rating(s)
5 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.38

Citizens has a beta of 0.5, meaning that its stock price is 50% less volatile than the broader market. Comparatively, Primerica has a beta of 0.91, meaning that its stock price is 9% less volatile than the broader market.

In the previous week, Primerica had 6 more articles in the media than Citizens. MarketBeat recorded 7 mentions for Primerica and 1 mentions for Citizens. Primerica's average media sentiment score of 0.78 beat Citizens' score of 0.75 indicating that Primerica is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Citizens
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Primerica
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Primerica beats Citizens on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding CIA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CIA vs. The Competition

MetricCitizensINS IndustryFinance SectorNYSE Exchange
Market Cap$252.51M$16.62B$13.46B$22.83B
Dividend YieldN/A3.41%5.85%4.10%
P/E Ratio13.838.2723.7129.48
Price / Sales0.951.37165.2823.24
Price / Cash12.769.2319.9524.68
Price / Book1.021.282.124.61
Net Income$14.59M$1.06B$1.13B$1.07B
7 Day Performance-5.80%-1.35%-0.68%-1.37%
1 Month Performance-14.36%-4.94%-1.99%-2.44%
1 Year Performance24.15%7.90%8.95%21.16%

Citizens Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CIA
Citizens
2.0975 of 5 stars
$4.84
-3.5%
N/A+22.3%$252.51M$255.62M13.83220
AFL
Aflac
4.2628 of 5 stars
$116.20
+0.6%
$111.36
-4.2%
+11.3%$58.78B$17.16B13.1912,716
MET
MetLife
4.939 of 5 stars
$78.66
+0.9%
$94.31
+19.9%
+0.2%$50.18B$77.08B15.2446,000
PRU
Prudential Financial
3.4196 of 5 stars
$102.59
+1.5%
$101.00
-1.6%
-6.3%$35.09B$57.68B10.5536,824
UNM
Unum Group
4.9234 of 5 stars
$81.19
-0.4%
$93.25
+14.9%
+0.0%$13.02B$13.08B17.6510,910

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This page (NYSE:CIA) was last updated on 5/20/2026 by MarketBeat.com Staff.
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