Do analysts prefer CIA or SNFCA?

Citizens currently has a consensus price target of $5.50, indicating a potential upside of 63.35%. Given Citizens' higher possible upside, equities research analysts plainly believe Citizens is more favorable than Security National Financial. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Citizens 2 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.00 Security National Financial 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00

Does the media prefer CIA or SNFCA?

In the previous week, Citizens had 1 more articles in the media than Security National Financial. MarketBeat recorded 4 mentions for Citizens and 3 mentions for Security National Financial. Security National Financial's average media sentiment score of 1.09 beat Citizens' score of -0.10 indicating that Security National Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Citizens 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Security National Financial 0 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate SNFCA or BHFAP?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Security National Financial 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Brighthouse Financial 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has better valuation and earnings, SNFCA or BHFAP?

Security National Financial has higher earnings, but lower revenue than Brighthouse Financial. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Security National Financial $336.73M 0.74 $32.15M $1.39 6.53 Brighthouse Financial $6.35B N/A N/A N/A N/A

Do analysts rate BHFAO or SNFCA?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Security National Financial 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00

Which has stronger valuation & earnings, BHFAO or SNFCA?

Security National Financial has lower revenue, but higher earnings than Brighthouse Financial. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Brighthouse Financial $6.35B N/A N/A N/A N/A Security National Financial $336.73M 0.74 $32.15M $1.39 6.53

Do analysts recommend SNFCA or BHFAN?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Security National Financial 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Brighthouse Financial 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has stronger earnings & valuation, SNFCA or BHFAN?

Security National Financial has higher earnings, but lower revenue than Brighthouse Financial. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Security National Financial $336.73M 0.74 $32.15M $1.39 6.53 Brighthouse Financial $6.35B N/A N/A N/A N/A

Does the media refer more to SNFCA or BHFAN?

In the previous week, Brighthouse Financial had 1 more articles in the media than Security National Financial. MarketBeat recorded 4 mentions for Brighthouse Financial and 3 mentions for Security National Financial. Security National Financial's average media sentiment score of 1.09 beat Brighthouse Financial's score of 0.61 indicating that Security National Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Security National Financial 0 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 0 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts rate BHFAM or SNFCA?

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Security National Financial 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00

Which has preferable earnings & valuation, BHFAM or SNFCA?

Security National Financial has lower revenue, but higher earnings than Brighthouse Financial. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Brighthouse Financial $6.35B N/A N/A N/A N/A Security National Financial $336.73M 0.74 $32.15M $1.39 6.53

Security National Financial (SNFCA) Competitors

$9.20 +0.13 (+1.43%)

Closing price 04:00 PM Eastern

Extended Trading

$9.07 -0.13 (-1.46%)

As of 07:30 PM Eastern

Compare

SNFCA vs. CIA, BHFAP, BHFAO, BHFAN, and BHFAM

Should you buy Security National Financial stock or one of its competitors? Security National Financial's main competitors and comparable companies include Citizens (CIA), Brighthouse Financial (BHFAP), Brighthouse Financial (BHFAO), Brighthouse Financial (BHFAN), and Brighthouse Financial (BHFAM). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "life & health insurance" industry.

How does Security National Financial compare to Citizens?

Citizens (NYSE:CIA) and Security National Financial (NASDAQ:SNFCA) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, institutional ownership, earnings, analyst recommendations, valuation and dividends.

13.7% of Citizens shares are held by institutional investors. Comparatively, 45.6% of Security National Financial shares are held by institutional investors. 2.2% of Citizens shares are held by company insiders. Comparatively, 15.0% of Security National Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Citizens currently has a consensus price target of $5.50, indicating a potential upside of 63.35%. Given Citizens' higher possible upside, equities research analysts plainly believe Citizens is more favorable than Security National Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Citizens	2 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00
Security National Financial	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Security National Financial has higher revenue and earnings than Citizens. Security National Financial is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Citizens	$255.62M	0.74	$14.59M	$0.21	16.03
Security National Financial	$336.73M	0.74	$32.15M	$1.39	6.53

In the previous week, Citizens had 1 more articles in the media than Security National Financial. MarketBeat recorded 4 mentions for Citizens and 3 mentions for Security National Financial. Security National Financial's average media sentiment score of 1.09 beat Citizens' score of -0.10 indicating that Security National Financial is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Citizens	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Security National Financial	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Security National Financial has a net margin of 11.10% compared to Citizens' net margin of 4.55%. Security National Financial's return on equity of 9.13% beat Citizens' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Citizens	4.55%	4.73%	0.63%
Security National Financial	11.10%	9.13%	2.36%

Citizens has a beta of 0.47, meaning that its stock price is 53% less volatile than the broader market. Comparatively, Security National Financial has a beta of 0.64, meaning that its stock price is 36% less volatile than the broader market.

Summary

Security National Financial beats Citizens on 12 of the 16 factors compared between the two stocks.

How does Security National Financial compare to Brighthouse Financial?

Security National Financial (NASDAQ:SNFCA) and Brighthouse Financial (NASDAQ:BHFAP) are both finance companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, analyst recommendations, valuation, profitability, earnings, dividends and media sentiment.

Security National Financial has a net margin of 11.10% compared to Brighthouse Financial's net margin of 0.00%. Security National Financial's return on equity of 9.13% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Security National Financial	11.10%	9.13%	2.36%
Brighthouse Financial	N/A	N/A	N/A

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Security National Financial	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Brighthouse Financial	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Security National Financial has higher earnings, but lower revenue than Brighthouse Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Security National Financial	$336.73M	0.74	$32.15M	$1.39	6.53
Brighthouse Financial	$6.35B	N/A	N/A	N/A	N/A

In the previous week, Security National Financial had 2 more articles in the media than Brighthouse Financial. MarketBeat recorded 3 mentions for Security National Financial and 1 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.82 beat Security National Financial's score of 1.09 indicating that Brighthouse Financial is being referred to more favorably in the news media.

Company	Overall Sentiment
Security National Financial	Positive
Brighthouse Financial	Very Positive

45.6% of Security National Financial shares are owned by institutional investors. 15.0% of Security National Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Security National Financial beats Brighthouse Financial on 8 of the 10 factors compared between the two stocks.

How does Security National Financial compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHFAO) and Security National Financial (NASDAQ:SNFCA) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, dividends, risk, profitability, institutional ownership and earnings.

Security National Financial has lower revenue, but higher earnings than Brighthouse Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$6.35B	N/A	N/A	N/A	N/A
Security National Financial	$336.73M	0.74	$32.15M	$1.39	6.53

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Security National Financial	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

In the previous week, Security National Financial had 1 more articles in the media than Brighthouse Financial. MarketBeat recorded 3 mentions for Security National Financial and 2 mentions for Brighthouse Financial. Security National Financial's average media sentiment score of 1.09 beat Brighthouse Financial's score of 0.41 indicating that Security National Financial is being referred to more favorably in the news media.

Company	Overall Sentiment
Brighthouse Financial	Neutral
Security National Financial	Positive

45.6% of Security National Financial shares are owned by institutional investors. 15.0% of Security National Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Company	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	N/A	N/A	N/A
Security National Financial	11.10%	9.13%	2.36%

Summary

Security National Financial beats Brighthouse Financial on 9 of the 10 factors compared between the two stocks.

How does Security National Financial compare to Brighthouse Financial?

Security National Financial (NASDAQ:SNFCA) and Brighthouse Financial (NASDAQ:BHFAN) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, valuation, media sentiment, risk, earnings, analyst recommendations, dividends and institutional ownership.

Company	Net Margins	Return on Equity	Return on Assets
Security National Financial	11.10%	9.13%	2.36%
Brighthouse Financial	N/A	N/A	N/A

45.6% of Security National Financial shares are held by institutional investors. 15.0% of Security National Financial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Brighthouse Financial had 1 more articles in the media than Security National Financial. MarketBeat recorded 4 mentions for Brighthouse Financial and 3 mentions for Security National Financial. Security National Financial's average media sentiment score of 1.09 beat Brighthouse Financial's score of 0.61 indicating that Security National Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Security National Financial	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Brighthouse Financial	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Security National Financial	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Brighthouse Financial	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Security National Financial has higher earnings, but lower revenue than Brighthouse Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Security National Financial	$336.73M	0.74	$32.15M	$1.39	6.53
Brighthouse Financial	$6.35B	N/A	N/A	N/A	N/A

Summary

Security National Financial beats Brighthouse Financial on 8 of the 10 factors compared between the two stocks.

How does Security National Financial compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHFAM) and Security National Financial (NASDAQ:SNFCA) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and valuation.

45.6% of Security National Financial shares are owned by institutional investors. 15.0% of Security National Financial shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Company	Overall Sentiment
Brighthouse Financial	Neutral
Security National Financial	Positive

Security National Financial has lower revenue, but higher earnings than Brighthouse Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$6.35B	N/A	N/A	N/A	N/A
Security National Financial	$336.73M	0.74	$32.15M	$1.39	6.53

Company	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	N/A	N/A	N/A
Security National Financial	11.10%	9.13%	2.36%

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Security National Financial	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Security National Financial beats Brighthouse Financial on 9 of the 10 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SNFCA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SNFCA vs. The Competition

Export

Metric	Security National Financial	Insurance Industry	Finance Sector	NASDAQ Exchange
Market Cap	$251.87M	$18.93B	$13.55B	$12.93B
Dividend Yield	N/A	3.28%	6.09%	19.59%
P/E Ratio	6.63	15.08	24.76	25.38
Price / Sales	0.75	29.86	479.38	90.34
Price / Cash	6.50	12.04	43.36	52.75
Price / Book	0.61	2.06	2.71	6.02
Net Income	$32.15M	$1.80B	$1.32B	$380.68M
7 Day Performance	0.22%	1.15%	-0.20%	-3.01%
1 Month Performance	4.43%	-2.83%	-2.23%	-5.59%
1 Year Performance	15.83%	7.16%	9.30%	-5.23%

Security National Financial Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SNFCA Security National Financial	2.2097 of 5 stars	$9.20 +1.4%	N/A	+15.3%	$251.87M	$336.73M	6.63	1,243	Positive News
CIA Citizens	4.3638 of 5 stars	$3.41 -2.7%	$5.50 +61.5%	-41.9%	$190.64M	$255.01M	16.22	246
BHFAP Brighthouse Financial	N/A	$13.15 -0.7%	N/A	-14.9%	$0.00	$6.35B	N/A	1,400	Positive News
BHFAO Brighthouse Financial	N/A	$13.42 -0.7%	N/A	-15.0%	$0.00	$6.35B	N/A	1,400	Short Interest Increase
BHFAN Brighthouse Financial	N/A	$10.74 -0.3%	N/A	-15.8%	$0.00	$6.35B	N/A	1,400	News Coverage High Trading Volume

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This page (NASDAQ:SNFCA) was last updated on 10/15/2026 by MarketBeat.com Staff.

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Security National Financial (SNFCA) Competitors

SNFCA vs. CIA, BHFAP, BHFAO, BHFAN, and BHFAM

How does Security National Financial compare to Citizens?

Summary

How does Security National Financial compare to Brighthouse Financial?

Summary

How does Security National Financial compare to Brighthouse Financial?

Summary

How does Security National Financial compare to Brighthouse Financial?

Summary

How does Security National Financial compare to Brighthouse Financial?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SNFCA vs. The Competition

Security National Financial Competitors List

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Stock Ideas and Recommendations

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Security National Financial (SNFCA) Competitors

SNFCA vs. CIA, BHFAP, BHFAO, BHFAN, and BHFAM

How does Security National Financial compare to Citizens?

Do insiders & institutionals believe in CIA or SNFCA?

Do analysts prefer CIA or SNFCA?

Which has higher earnings and valuation, CIA or SNFCA?

Does the media prefer CIA or SNFCA?

Is CIA or SNFCA more profitable?

Which has more volatility and risk, CIA or SNFCA?

Summary

How does Security National Financial compare to Brighthouse Financial?

Is SNFCA or BHFAP more profitable?

Do analysts rate SNFCA or BHFAP?

Which has better valuation and earnings, SNFCA or BHFAP?

Does the media refer more to SNFCA or BHFAP?

Do insiders & institutionals hold more shares of SNFCA or BHFAP?

Summary

How does Security National Financial compare to Brighthouse Financial?

Which has stronger valuation & earnings, BHFAO or SNFCA?

Do analysts rate BHFAO or SNFCA?

Does the media prefer BHFAO or SNFCA?

Do institutionals and insiders hold more shares of BHFAO or SNFCA?

Is BHFAO or SNFCA more profitable?

Summary

How does Security National Financial compare to Brighthouse Financial?

Is SNFCA or BHFAN more profitable?

Do institutionals & insiders hold more shares of SNFCA or BHFAN?

Does the media refer more to SNFCA or BHFAN?

Do analysts recommend SNFCA or BHFAN?

Which has stronger earnings & valuation, SNFCA or BHFAN?

Summary

How does Security National Financial compare to Brighthouse Financial?

Do insiders and institutionals believe in BHFAM or SNFCA?

Does the media favor BHFAM or SNFCA?

Which has preferable earnings & valuation, BHFAM or SNFCA?

Is BHFAM or SNFCA more profitable?

Do analysts rate BHFAM or SNFCA?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SNFCA vs. The Competition

Security National Financial Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools