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Security National Financial (SNFCA) Competitors

Security National Financial logo
$9.03 +0.15 (+1.69%)
As of 09/4/2026 04:00 PM Eastern

SNFCA vs. CIA, BHFAP, BHFAO, BHFAN, and BHFAM

Should you buy Security National Financial stock or one of its competitors? Security National Financial's main competitors and comparable companies include Citizens (CIA), Brighthouse Financial (BHFAP), Brighthouse Financial (BHFAO), Brighthouse Financial (BHFAN), and Brighthouse Financial (BHFAM). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "life & health insurance" industry.

How does Security National Financial compare to Citizens?

Security National Financial (NASDAQ:SNFCA) and Citizens (NYSE:CIA) are both small-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, risk, media sentiment, dividends, institutional ownership, analyst recommendations, earnings and valuation.

Citizens has a consensus price target of $5.50, indicating a potential upside of 38.89%. Given Citizens' stronger consensus rating and higher possible upside, analysts clearly believe Citizens is more favorable than Security National Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Security National Financial
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Citizens
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

45.6% of Security National Financial shares are held by institutional investors. Comparatively, 13.7% of Citizens shares are held by institutional investors. 15.0% of Security National Financial shares are held by insiders. Comparatively, 2.2% of Citizens shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Security National Financial has a beta of 0.68, indicating that its stock price is 32% less volatile than the broader market. Comparatively, Citizens has a beta of 0.43, indicating that its stock price is 57% less volatile than the broader market.

In the previous week, Citizens had 3 more articles in the media than Security National Financial. MarketBeat recorded 5 mentions for Citizens and 2 mentions for Security National Financial. Citizens' average media sentiment score of 0.97 beat Security National Financial's score of 0.70 indicating that Citizens is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Security National Financial
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Citizens
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Security National Financial has a net margin of 11.10% compared to Citizens' net margin of 4.55%. Security National Financial's return on equity of 9.13% beat Citizens' return on equity.

Company Net Margins Return on Equity Return on Assets
Security National Financial11.10% 9.13% 2.36%
Citizens 4.55%4.73%0.63%

Security National Financial has higher revenue and earnings than Citizens. Security National Financial is trading at a lower price-to-earnings ratio than Citizens, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Security National Financial$336.73M0.73$32.15M$1.396.50
Citizens$255.62M0.87$14.59M$0.2118.86

Summary

Security National Financial beats Citizens on 9 of the 16 factors compared between the two stocks.

How does Security National Financial compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHFAP) and Security National Financial (NASDAQ:SNFCA) are both finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and earnings.

In the previous week, Security National Financial had 2 more articles in the media than Brighthouse Financial. MarketBeat recorded 2 mentions for Security National Financial and 0 mentions for Brighthouse Financial. Security National Financial's average media sentiment score of 0.70 beat Brighthouse Financial's score of 0.59 indicating that Security National Financial is being referred to more favorably in the news media.

Company Overall Sentiment
Brighthouse Financial Positive
Security National Financial Positive

45.6% of Security National Financial shares are owned by institutional investors. 15.0% of Security National Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Security National Financial
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Security National Financial has a net margin of 11.10% compared to Brighthouse Financial's net margin of 0.00%. Security National Financial's return on equity of 9.13% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse FinancialN/A N/A N/A
Security National Financial 11.10%9.13%2.36%

Security National Financial has lower revenue, but higher earnings than Brighthouse Financial.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.35BN/AN/AN/AN/A
Security National Financial$336.73M0.73$32.15M$1.396.50

Summary

Security National Financial beats Brighthouse Financial on 8 of the 9 factors compared between the two stocks.

How does Security National Financial compare to Brighthouse Financial?

Security National Financial (NASDAQ:SNFCA) and Brighthouse Financial (NASDAQ:BHFAO) are both finance companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, valuation, risk, earnings and media sentiment.

In the previous week, Security National Financial had 2 more articles in the media than Brighthouse Financial. MarketBeat recorded 2 mentions for Security National Financial and 0 mentions for Brighthouse Financial. Security National Financial's average media sentiment score of 0.70 beat Brighthouse Financial's score of 0.00 indicating that Security National Financial is being referred to more favorably in the media.

Company Overall Sentiment
Security National Financial Positive
Brighthouse Financial Neutral

45.6% of Security National Financial shares are owned by institutional investors. 15.0% of Security National Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Security National Financial has higher earnings, but lower revenue than Brighthouse Financial.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Security National Financial$336.73M0.73$32.15M$1.396.50
Brighthouse Financial$6.35BN/AN/AN/AN/A

Security National Financial has a net margin of 11.10% compared to Brighthouse Financial's net margin of 0.00%. Security National Financial's return on equity of 9.13% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Security National Financial11.10% 9.13% 2.36%
Brighthouse Financial N/A N/A N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Security National Financial
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Brighthouse Financial
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Security National Financial beats Brighthouse Financial on 8 of the 9 factors compared between the two stocks.

How does Security National Financial compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHFAN) and Security National Financial (NASDAQ:SNFCA) are both finance companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, risk, dividends, earnings, institutional ownership, analyst recommendations, valuation and media sentiment.

Security National Financial has a net margin of 11.10% compared to Brighthouse Financial's net margin of 0.00%. Security National Financial's return on equity of 9.13% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse FinancialN/A N/A N/A
Security National Financial 11.10%9.13%2.36%

Security National Financial has lower revenue, but higher earnings than Brighthouse Financial.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.35BN/AN/AN/AN/A
Security National Financial$336.73M0.73$32.15M$1.396.50

In the previous week, Security National Financial had 2 more articles in the media than Brighthouse Financial. MarketBeat recorded 2 mentions for Security National Financial and 0 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.85 beat Security National Financial's score of 0.70 indicating that Brighthouse Financial is being referred to more favorably in the media.

Company Overall Sentiment
Brighthouse Financial Very Positive
Security National Financial Positive

45.6% of Security National Financial shares are held by institutional investors. 15.0% of Security National Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Security National Financial
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Security National Financial beats Brighthouse Financial on 7 of the 9 factors compared between the two stocks.

How does Security National Financial compare to Brighthouse Financial?

Brighthouse Financial (NASDAQ:BHFAM) and Security National Financial (NASDAQ:SNFCA) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, risk, profitability, valuation and media sentiment.

Security National Financial has lower revenue, but higher earnings than Brighthouse Financial.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brighthouse Financial$6.35BN/AN/AN/AN/A
Security National Financial$336.73M0.73$32.15M$1.396.50

Security National Financial has a net margin of 11.10% compared to Brighthouse Financial's net margin of 0.00%. Security National Financial's return on equity of 9.13% beat Brighthouse Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Brighthouse FinancialN/A N/A N/A
Security National Financial 11.10%9.13%2.36%

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Security National Financial
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Security National Financial had 2 more articles in the media than Brighthouse Financial. MarketBeat recorded 2 mentions for Security National Financial and 0 mentions for Brighthouse Financial. Security National Financial's average media sentiment score of 0.70 beat Brighthouse Financial's score of 0.00 indicating that Security National Financial is being referred to more favorably in the news media.

Company Overall Sentiment
Brighthouse Financial Neutral
Security National Financial Positive

45.6% of Security National Financial shares are owned by institutional investors. 15.0% of Security National Financial shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Security National Financial beats Brighthouse Financial on 8 of the 9 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SNFCA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SNFCA vs. The Competition

MetricSecurity National FinancialInsurance IndustryFinance SectorNASDAQ Exchange
Market Cap$243.11M$19.66B$14.31B$12.91B
Dividend YieldN/A3.21%5.88%8.90%
P/E Ratio6.5115.9426.1925.45
Price / Sales0.7330.74517.2980.13
Price / Cash6.3512.7739.5952.28
Price / Book0.572.092.136.17
Net Income$32.15M$1.80B$1.32B$350.08M
7 Day Performance2.61%0.56%3.84%-0.14%
1 Month Performance-4.65%1.65%1.61%1.02%
1 Year Performance12.61%12.64%11.96%14.51%

Security National Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SNFCA
Security National Financial
1.4857 of 5 stars
$9.03
+1.7%
N/A+13.0%$243.11M$336.73M6.511,243
CIA
Citizens
4.5231 of 5 stars
$3.84
+2.1%
$5.50
+43.2%
-24.0%$214.93M$255.01M18.29220
BHFAP
Brighthouse Financial
N/A$14.28
-0.8%
N/A-22.2%$0.00$6.35BN/A1,500
BHFAO
Brighthouse Financial
N/A$14.65
-0.4%
N/A-21.7%$0.00$6.35BN/A1,500
BHFAN
Brighthouse Financial
N/A$11.69
-0.8%
N/A-22.8%$0.00$6.35BN/A1,500

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This page (NASDAQ:SNFCA) was last updated on 9/5/2026 by MarketBeat.com Staff.
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