Principal Financial Group (PFG) Stock Forecast & Price Target $78.63 +0.24 (+0.31%) Closing price 10/17/2025 04:00 PM EasternExtended Trading$78.64 +0.01 (+0.01%) As of 10/17/2025 07:56 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsTrendsBuy This Stock Principal Financial Group - Analysts' Recommendations and Stock Price Forecast (2025) How MarketBeat Calculates Price Target and Consensus Rating Consensus Rating ReduceBased on 10 Analyst RatingsSell3Hold5Buy2 Based on 10 Wall Street analysts who have issued ratings for Principal Financial Group in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 10 analysts, 3 have given a sell rating, 5 have given a hold rating, and 2 have given a buy rating for PFG. Consensus Price Target $88.6012.68% Upside According to the 10 analysts' twelve-month price targets for Principal Financial Group, the average price target is $88.60. The highest price target for PFG is $101.00, while the lowest price target for PFG is $73.00. The average price target represents a forecasted upside of 12.68% from the current price of $78.63. MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Get the Latest News and Ratings for PFG and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Principal Financial Group and its competitors. Sign Up View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. PFG Analyst Ratings Over TimeTypeCurrent Forecast10/18/24 to 10/18/251 Month Ago9/18/24 to 9/18/253 Months Ago7/20/24 to 7/20/251 Year Ago10/19/23 to 10/18/24Strong Buy0 Strong Buy rating(s)0 Strong Buy rating(s)0 Strong Buy rating(s)1 Strong Buy rating(s)Buy2 Buy rating(s)2 Buy rating(s)2 Buy rating(s)0 Buy rating(s)Hold5 Hold rating(s)5 Hold rating(s)5 Hold rating(s)9 Hold rating(s)Sell3 Sell rating(s)3 Sell rating(s)4 Sell rating(s)2 Sell rating(s)Consensus Price Target$88.60$86.90$84.82$85.42Forecasted Upside12.68% Upside6.26% Upside4.64% Upside-5.58% DownsideConsensus RatingReduceReduceReduceHold PFG Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History PFG Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Principal Financial Group Stock vs. The CompetitionTypePrincipal Financial GroupFinance CompaniesS&P 500Consensus Rating Score 1.90 2.31 2.52Consensus RatingReduceHoldModerate BuyPredicted Upside12.68% Upside26.31% Upside13.60% UpsideNews Sentiment RatingPositive NewsSee Recent PFG NewsPositive NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export to Excel DateBrokerageAnalystActionRatingPrice TargetReport Date Upside/DownsideDetails10/9/2025Evercore ISI3 of 5 starsThomas Gallagher Not RatedBoost TargetIn-Line$92.00 ➝ $94.00+14.96%10/9/2025Keefe, Bruyette & Woods5 of 5 starsRyan Krueger Not RatedBoost TargetMarket Perform$88.00 ➝ $90.00+9.17%10/8/2025Barclays3 of 5 starsAlex Scott Not RatedBoost TargetUnderweight$80.00 ➝ $83.00-0.68%10/8/2025Wells Fargo & CompanySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingElyse GreenspanSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetUnderweight$72.00 ➝ $73.00-12.27%10/7/2025Piper SandlerSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Set TargetOverweight$94.00+12.57%10/7/2025Morgan StanleySubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingBob HuangSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetUnderweight$77.00 ➝ $80.00-4.68%7/29/2025UBS GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJohn NadelSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetNeutral$85.00 ➝ $87.00+6.44%7/8/2025JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJimmy BhullarSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingBoost TargetOverweight$92.00 ➝ $101.00+23.32%1/23/2025BMO Capital MarketsSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingJack MattenSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingInitiated CoverageMarket Perform$93.00+13.89%1/16/2025Royal Bank Of CanadaSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingScott HeleniakSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingReiterated RatingSector Perform$91.00 ➝ $91.00+13.64% Get the Latest News and Ratings for PFG and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Principal Financial Group and its competitors with MarketBeat's FREE daily newsletter. 10/10/2024Bank of AmericaSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Lower TargetNeutral$94.00 ➝ $91.00+3.87%7/23/2024CitigroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetSell$68.00 ➝ $70.00-18.01%7/18/2024Jefferies Financial GroupSubscribe to MarketBeat All Access for the firm's recommendation accuracy rating Boost TargetHold$73.00 ➝ $76.00-13.37%7/9/2024Raymond James FinancialSubscribe to MarketBeat All Access for the firm's recommendation accuracy ratingW. BurdisSubscribe to MarketBeat All Access for the analyst's recommendation accuracy ratingUpgradeMarket Perform ➝ Strong-Buy$99.00+26.18%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 02:57 AM ET. Should I Buy Principal Financial Group Stock? PFG Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, October 14, 2025. Please send any questions or comments about these Principal Financial Group pros and cons to contact@marketbeat.com. Principal Financial Group Bull Case Here are some ways that investors could benefit from investing in Principal Financial Group, Inc.: The current stock price is around $83.84, which may present a buying opportunity for investors looking for value. Recent earnings reports show that the company exceeded consensus estimates, indicating strong financial performance and potential for growth. Principal Financial Group, Inc. has recently increased its quarterly dividend to $0.78, reflecting a commitment to returning value to shareholders. Analysts have given positive ratings, with several firms raising their price targets, suggesting confidence in the company's future performance. The company has a solid market capitalization of approximately $18.68 billion, indicating stability and a strong presence in the financial sector. Principal Financial Group Bear Case Investors should be bearish about investing in Principal Financial Group, Inc. for these reasons: The stock has received mixed ratings from analysts, with a consensus rating of "Reduce," which may indicate caution among investors. Despite recent positive developments, the stock has a potential downside of about 4.58% from its previous close, suggesting possible short-term volatility. The company has a relatively high debt-to-equity ratio, which could pose risks in times of economic uncertainty. Market conditions can be unpredictable, and the financial sector is often subject to regulatory changes that could impact performance. While the dividend has increased, the payout ratio is over 62%, which may limit future increases or indicate potential sustainability issues. PFG Forecast - Frequently Asked Questions What is Principal Financial Group's forecast for 2025? According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Principal Financial Group is $88.60, with a high forecast of $101.00 and a low forecast of $73.00. Should I buy or sell Principal Financial Group stock right now? 10 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Principal Financial Group in the last twelve months. There are currently 3 sell ratings, 5 hold ratings and 2 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "reduce" PFG shares. Does Principal Financial Group's stock price have much upside? According to analysts, Principal Financial Group's stock has a predicted upside of 12.68% based on their 12-month stock forecasts. What analysts cover Principal Financial Group? Principal Financial Group has been rated by research analysts at Barclays, Evercore ISI, Keefe, Bruyette & Woods, Morgan Stanley, Piper Sandler, UBS Group, and Wells Fargo & Company in the past 90 days. Do Wall Street analysts like Principal Financial Group more than its competitors? Analysts like Principal Financial Group less than other "finance" companies. The consensus rating for Principal Financial Group is Reduce while the average consensus rating for "finance" companies is Hold. Learn more on how PFG compares to other companies. Stock Forecasts and Research Tools Related Companies Fifth Third Bancorp Stock Forecast Huntington Bancshares Stock Forecast Ameriprise Financial Stock Forecast Equitable Stock Forecast MetLife Stock Forecast The PNC Financial Services Group Stock Forecast Prudential Financial Stock Forecast Regions Financial Stock Forecast Stifel Financial Stock Forecast Voya Financial Stock Forecast Today's Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter This page (NYSE:PFG) was last updated on 10/18/2025 by MarketBeat.com Staff From Our PartnersNvidia CEO Makes First Ever Tesla AnnouncementWhile headlines focus on Tesla’s car sales, tech analyst Jeff Brown says the real story is Tesla’s role in a $...Brownstone Research | SponsoredBuy alert: Move $1,000 before Tesla’s Optimus launchElon's $1,000,000,000,000 payday Elon Musk just made his biggest insider purchase of Tesla stock ever. He's...Altimetry | SponsoredTrump Devises the Death of the IRS ☠️Trump has just signed an executive order creating America's first-ever National Investment Fund — a game-chang...Angel Publishing | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredFront-Run Buffett's Shocking Gold MoveA Historic Gold Announcement Is About to Rock Wall Street? For months, sharp-eyed analysts have watched the...Golden Portfolio | SponsoredA Worldwide Gold Lockdown Is Now UnderwayCentral banks around the world are hoarding gold at one of the fastest rates in history — and former Goldman S...Stansberry Research | SponsoredREVEALED: Something Big Happening Behind White House DoorsWhat I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...Paradigm Press | SponsoredNvidia’s slow death marchEric Fry just went live with one of his most controversial calls yet: “Sell Nvidia.” While Wall Street has bee...InvestorPlace | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Principal Financial Group, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Principal Financial Group With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Free PFG Stock Alerts