Planet Fitness (PLNT) Stock Price, News & Analysis

Company Overview

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.

Key Stats

• Today's Range: $102.38 to $105.52
• 50-Day Range: $90.69 to $105.58
• 52-Week Range: $68.75 to $110.00
• Volume: 1.04 million shs
• Average Volume: 1.39 million shs
• Market Capitalization: $8.64 billion
• P/E Ratio: 55.16
• Dividend Yield: N/A
• Price Target: $105.41
• Consensus Rating: Moderate Buy

Planet Fitness Stock Analysis - MarketRank™

Planet Fitness scored higher than 77% of companies evaluated by MarketBeat, and ranked 185th out of 554 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Planet Fitness has received a consensus rating of Moderate Buy. The company's average rating score is 2.88, and is based on 13 buy ratings, 3 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Planet Fitness has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 17.13%

Earnings Growth

Earnings for Planet Fitness are expected to grow by 17.13% in the coming year, from $2.51 to $2.94 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Planet Fitness is 55.16, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 24.68.

Price to Earnings Ratio vs. Sector

The P/E ratio of Planet Fitness is 55.16, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 15.30.

Price to Earnings Growth Ratio

Planet Fitness has a PEG Ratio of 2.45. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

10.07% of the float of Planet Fitness has been sold short.

Short Interest Ratio / Days to Cover

Planet Fitness has a short interest ratio ("days to cover") of 4.8.

Change versus previous month

Short interest in Planet Fitness has recently increased by 20.27%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Planet Fitness does not currently pay a dividend.

Dividend Growth

Planet Fitness does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 4.4 / 5
• Environmental Score: -1.17

Percentage of Shares Shorted

10.07% of the float of Planet Fitness has been sold short.

Short Interest Ratio / Days to Cover

Planet Fitness has a short interest ratio ("days to cover") of 4.8.

Change versus previous month

Short interest in Planet Fitness has recently increased by 20.27%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.9 / 5
• News Sentiment: 1.26

News Sentiment

Planet Fitness has a news sentiment score of 1.26. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.73 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for Planet Fitness this week, compared to 10 articles on an average week.

Search Interest

6 people have searched for PLNT on MarketBeat in the last 30 days. This is an increase of 20% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Planet Fitness insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 5.94% of the stock of Planet Fitness is held by insiders.

Percentage Held by Institutions

95.53% of the stock of Planet Fitness is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

PLNT Stock Analysis - Frequently Asked Questions

How have PLNT shares performed this year?

Planet Fitness' stock was trading at $98.87 at the beginning of 2025. Since then, PLNT stock has increased by 3.8% and is now trading at $102.60.
View the best growth stocks for 2025 here.

How were Planet Fitness' earnings last quarter?

Planet Fitness, Inc. (NYSE:PLNT) announced its earnings results on Thursday, May, 8th. The company reported $0.59 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.62 by $0.03. The business's quarterly revenue was up 11.6% on a year-over-year basis.
Read the conference call transcript.

When did Planet Fitness IPO?

Planet Fitness (PLNT) raised $202 million in an initial public offering on Thursday, August 6th 2015. The company issued 13,500,000 shares at $14.00-$16.00 per share. J.P. Morgan Securities Merrill Lynch, Jefferies and Credit Suisse Securities served as the underwriters for the IPO and Guggenheim Securities, Baird, William Blair, Piper Jaffray and Cowen and Company were co-managers.

Who are Planet Fitness' major shareholders?

Top institutional shareholders of Planet Fitness include T. Rowe Price Investment Management Inc. (9.93%), Vanguard Group Inc. (9.56%), Price T Rowe Associates Inc. MD (3.89%) and Amundi (3.09%). Insiders that own company stock include Craig R Benson, Jennifer Simmons, Brian O'donnell and Christopher Rondeau.
View institutional ownership trends.

How do I buy shares of Planet Fitness?

Shares of PLNT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Planet Fitness own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Planet Fitness investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), Tesla (TSLA), PayPal (PYPL) and Broadcom (AVGO).

Company Calendar

• Last Earnings: 5/08/2025
• Today: 6/09/2025
• Next Earnings (Estimated): 8/05/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Membership sports & recreation clubs
• Sub-Industry: Entertainment
• Current Symbol: NYSE:PLNT
• CIK: 1637207
• Web: www.planetfitness.com
• Phone: (603) 750-0001
• Fax: N/A
• Employees: 2,800
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $105.11
• High Stock Price Target: $123.00
• Low Stock Price Target: $71.00
• Potential Upside/Downside: +2.4%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.89
• Research Coverage: 18 Analysts

Profitability

• EPS (Most Recent Fiscal Year): $2.12
• Trailing P/E Ratio: 55.16
• Forward P/E Ratio: 40.88
• P/E Growth: 2.45
• Net Income: $138.31 million
• Net Margins: 14.23%
• Pretax Margin: 21.09%
• Return on Equity: -107.97%
• Return on Assets: 7.25%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.94
• Quick Ratio: 1.93

Sales & Book Value

• Annual Sales: $1.21 billion
• Price / Sales: 7.14
• Cash Flow: $4.13 per share
• Price / Cash Flow: 24.82
• Book Value: ($1.35) per share
• Price / Book: -76.00

Miscellaneous

• Outstanding Shares: 84,193,000
• Free Float: 79,569,000
• Market Cap: $8.64 billion
• Optionable: Optionable
• Beta: 1.33