Aaron's (PRG) Stock Price, News & Analysis

Company Overview

PROG Holdings, Inc. (NYSE:PRG) is a financial technology holding company based in Salt Lake City, Utah with three business segments: Progressive Leasing, which offers lease-to-own transactions primarily to credit-challenged consumers through e-commerce and point-of-sale retail partners, via online, mobile, and in-store solutions; Vive Financial, which provides consumers who may not qualify for traditional prime lending with a variety of second-look, revolving credit products through private label and branded credit cards; and Four Technologies, which provides consumers of all credit backgrounds Buy Now, Pay Later (BNPL) options through four interest-free installments via its platform, Four.

Key Stats

• Today's Range: $34.96 to $35.47
• 50-Day Range: $27.88 to $35.48
• 52-Week Range: $23.50 to $50.28
• Volume: 43,794 shs
• Average Volume: 484,541 shs
• Market Capitalization: $1.39 billion
• P/E Ratio: 6.94
• Dividend Yield: 1.48%
• Price Target: $41.00
• Consensus Rating: Moderate Buy

Aaron's Stock Analysis - MarketRank™

Aaron's scored higher than 71% of companies evaluated by MarketBeat, and ranked 430th out of 934 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Aaron's has received a consensus rating of Moderate Buy. The company's average rating score is 2.71, and is based on 4 buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

Aaron's has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 19.71%

Earnings Growth

Earnings for Aaron's are expected to grow by 19.71% in the coming year, from $3.45 to $4.13 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Aaron's is 6.94, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 28.75.

Price to Earnings Ratio vs. Sector

The P/E ratio of Aaron's is 6.94, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 19.44.

Price to Book Value per Share Ratio

Aaron's has a P/B Ratio of 2.08. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

5.37% of the float of Aaron's has been sold short.

Short Interest Ratio / Days to Cover

Aaron's has a short interest ratio ("days to cover") of 4.6.

Change versus previous month

Short interest in Aaron's has recently increased by 21.18%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Aaron's pays a meaningful dividend of 1.50%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Aaron's has only been increasing its dividend for 2 years.

Dividend Coverage

The dividend payout ratio of Aaron's is 10.28%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Aaron's will have a dividend payout ratio of 12.59% next year. This indicates that Aaron's will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

5.37% of the float of Aaron's has been sold short.

Short Interest Ratio / Days to Cover

Aaron's has a short interest ratio ("days to cover") of 4.6.

Change versus previous month

Short interest in Aaron's has recently increased by 21.18%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 3.6 / 5
• News Sentiment: 1.44

News Sentiment

Aaron's has a news sentiment score of 1.44. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 1.18 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 11 news articles for Aaron's this week, compared to 5 articles on an average week.

Search Interest

3 people have searched for PRG on MarketBeat in the last 30 days. This is an increase of 50% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Aaron's insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 3.21% of the stock of Aaron's is held by insiders.

Percentage Held by Institutions

97.92% of the stock of Aaron's is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

PRG Stock Analysis - Frequently Asked Questions

How have PRG shares performed this year?

Aaron's' stock was trading at $42.26 on January 1st, 2025. Since then, PRG stock has decreased by 16.9% and is now trading at $35.1080.

How were Aaron's' earnings last quarter?

Aaron's Holdings Company, Inc. (NYSE:PRG) posted its quarterly earnings data on Wednesday, July, 23rd. The company reported $1.02 EPS for the quarter, beating analysts' consensus estimates of $0.79 by $0.23. The firm's revenue was up 2.1% compared to the same quarter last year.
Read the conference call transcript.

Who are Aaron's' major shareholders?

Top institutional shareholders of Aaron's include Geode Capital Management LLC (2.91%), Allianz Asset Management GmbH (2.48%), Ameriprise Financial Inc. (1.89%) and Palisade Capital Management LP (1.60%). Insiders that own company stock include Steven A Michaels, Curtis Linn Doman, Brian Garner, Douglas C Curling, Michael Todd King, Eugene Vin Iv Thomas, Caroline Sio-Chin Sheu and George M Sewell.
View institutional ownership trends.

How do I buy shares of Aaron's?

Shares of PRG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Aaron's own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Aaron's investors own include Ford Motor (F), NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Broadcom (AVGO), Netflix (NFLX) and Tesla (TSLA).

Company Calendar

• Record date for 6/3 Dividend: 5/20/2025
• Ex-Dividend for 6/3 Dividend: 5/20/2025
• Dividend Payable: 6/03/2025
• Last Earnings: 7/23/2025
• Record date for 9/4 Dividend: 8/19/2025
• Ex-Dividend for 9/4 Dividend: 8/19/2025
• Today: 8/29/2025
• Dividend Payable: 9/04/2025
• Next Earnings (Estimated): 10/22/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Finance
• Industry: FIN - CONS LOANS
• Sub-Industry: Business Services
• Current Symbol: NYSE:PRG
• CIK: 1808834
• Web: www.aarons.com
• Phone: 385-351-1369
• Fax: 404-240-6584
• Employees: 1,403
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Aaron's: $41.00
• High Price Target: $60.00
• Low Price Target: $24.00
• Potential Upside/Downside: +16.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.71
• Research Coverage: 7 Analysts

Profitability

• EPS (Trailing Twelve Months): $5.06
• Trailing P/E Ratio: 6.94
• Forward P/E Ratio: 10.18
• P/E Growth: N/A
• Net Income: $197.25 million
• Net Margins: 8.53%
• Pretax Margin: 7.29%
• Return on Equity: 22.54%
• Return on Assets: 9.98%

Debt

• Debt-to-Equity Ratio: 0.89
• Current Ratio: 5.71
• Quick Ratio: 2.82

Sales & Book Value

• Annual Sales: $2.52 billion
• Price / Sales: 0.55
• Cash Flow: $43.89 per share
• Price / Cash Flow: 0.80
• Book Value: $16.91 per share
• Price / Book: 2.08

Miscellaneous

• Outstanding Shares: 39,544,000
• Free Float: 38,275,000
• Market Cap: $1.39 billion
• Optionable: Not Optionable
• Beta: 1.75