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Rogers Communication (RCI) Stock Forecast & Price Target

Rogers Communication logo
$31.66 -0.25 (-0.79%)
As of 03:38 PM Eastern
This is a fair market value price provided by Massive. Learn more.
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Rogers Communication - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy
Based on 9 Analyst Ratings
Sell
1
Hold
2
Buy
6

Based on 9 Wall Street analysts who have issued ratings for Rogers Communication in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 9 analysts, 1 has given a sell rating, 2 have given a hold rating, and 6 have given a buy rating for RCI.

Consensus Price Target

$36.00
13.72% Upside
According to the 9 analysts' twelve-month price targets for Rogers Communication, the average price target is $36.00. The highest price target for RCI is $36.00, while the lowest price target for RCI is $36.00. The average price target represents a forecasted upside of 13.72% from the current price of $31.66.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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RCI Analyst Ratings Over Time

TypeCurrent Forecast
9/28/25 to 9/28/26		1 Month Ago
8/29/25 to 8/29/26		3 Months Ago
6/30/25 to 6/30/26		1 Year Ago
9/28/24 to 9/28/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
6 Buy rating(s)
5 Buy rating(s)
4 Buy rating(s)
2 Buy rating(s)
Hold
2 Hold rating(s)
3 Hold rating(s)
4 Hold rating(s)
4 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$36.00$36.00$36.00$33.00
Forecasted Upside13.72% Upside-1.59% Downside10.75% Upside-7.54% Downside
Consensus RatingModerate BuyHoldHoldHold

RCI Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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RCI Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Rogers Communication Stock vs. The Competition

TypeRogers CommunicationCommunication Services CompaniesBroader Market
Consensus Rating Score
2.56
2.05
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside12.66% Upside144.35% Upside19.20% Upside
News Sentiment Rating
Positive News

See Recent RCI News
Positive News
Positive News
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DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
9/14/2026
Desjardins logo
Desjardins
4 of 5 stars
 UpgradeHold ➝ Buy
8/14/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 UpgradeHold (C-) ➝ Hold (C)
7/23/2026
TD Securities logo
TD Securities
3 of 5 stars
 Reiterated RatingBuy
7/16/2026
Barclays PLC logo
Barclays
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Lauren Bonham
Lauren Bonham
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Lower TargetEqual Weight$37.00 ➝ $36.00+6.40%
7/15/2026
Raymond James Financial, Inc. logo
Raymond James Financial
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 Initiated CoverageOutperform
7/7/2026
Scotiabank logo
Scotiabank
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 Reiterated RatingOutperform
1/30/2026
TD Cowen logo
TD Cowen
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 Reiterated RatingBuy
1/13/2026
Royal Bank Of Canada logo
Royal Bank Of Canada
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 Reiterated RatingOutperform
12/10/2025
Morgan Stanley logo
Morgan Stanley
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 Reiterated RatingUnderweight
7/2/2025
BMO Capital Markets logo
BMO Capital Markets
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 Reiterated RatingOutperform
4/4/2025
Canaccord Genuity Group Inc. logo
Canaccord Genuity Group
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Aravinda Galappatthige
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UpgradeHold ➝ Buy
1/14/2025
Bank of America Corporation logo
Bank of America
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 DowngradeBuy ➝ Neutral

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 03:39 PM ET.


Should I Buy Rogers Communication Stock? RCI Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 25, 2026. Please send any questions or comments about these Rogers Communication pros and cons to contact@marketbeat.com.

Rogers Communication
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Rogers Communications Inc.:

  • The stock is currently trading at $31.96, which is near its 52-week low of $31.38, offering a potential entry point for value-oriented investors given the company's stable operations.
  • Rogers Communications Inc. offers a high dividend yield of 4.48%, providing a significant income stream for investors seeking regular cash flow from their portfolio.
  • The company has demonstrated improved pricing discipline in the wireless market, with CFO Glenn Brandt noting that reduced discounting has led to greater market stability and flat year-over-year churn rates.
  • Rogers Communications Inc. is expanding its service reach through a partnership with SpaceX for satellite-to-mobile backup coverage, allowing it to serve remote areas where building traditional wireless towers is not economical.
  • The company is in the process of acquiring the remaining 25% interest in Maple Leaf Sports & Entertainment, which will allow it to combine its sports media operations with major Toronto sports franchises for potential revenue and cost synergies.

Rogers Communication
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Rogers Communications Inc. for these reasons:

  • Regulatory restrictions on subscriber setup fees are expected to pressure average revenue per user (ARPU) in the current and fourth quarters, potentially impacting profitability.
  • The company faces a high debt-to-equity ratio of 1.54, which indicates a significant level of leverage that could limit financial flexibility or increase interest costs.
  • Short interest has increased significantly, with shares shorted rising to 13,680,314 in the most recent period, suggesting that a portion of the market is betting against the stock's performance.
  • Some institutional investors, such as Andra AP fonden, have recently reduced their positions in Rogers Communications Inc. by over 50%, which may signal a lack of confidence in near-term growth prospects.
  • The company's capital spending guidance for 2026 is set at C$2.5 billion to C$2.7 billion, which represents a substantial financial commitment that could constrain free cash flow available for dividends or share buybacks.

RCI Forecast - Frequently Asked Questions

According to the research reports of 9 Wall Street equities research analysts, the average twelve-month stock price forecast for Rogers Communication is $36.00, with a high forecast of $36.00 and a low forecast of $36.00.

9 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Rogers Communication in the last year. There is currently 1 sell rating, 2 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" RCI shares.

According to analysts, Rogers Communication's stock has a predicted upside of 13.72% based on their 12-month stock forecasts.

Over the previous 90 days, Rogers Communication's stock had 2 upgrades and 1 downgrade by analysts.

Rogers Communication has been rated by research analysts at Barclays, Desjardins, Raymond James Financial, Scotiabank, TD Securities, and Weiss Ratings in the past 90 days.

Analysts like Rogers Communication more than other "communication services" companies. The consensus rating for Rogers Communication is Moderate Buy while the average consensus rating for "communication services" companies is Hold. Learn more on how RCI compares to other companies.

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MarketBeat monitors more than a dozen sources for Rogers Communication analyst ratings, with the most recent rating issued on 9/14/2026.
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