Sally Beauty (SBH) Stock Price, News & Analysis

Company Overview

Sally Beauty Holdings, Inc. is a specialty retailer and distributor of professional beauty products. It serves both individual consumers and salon professionals through retail stores, online channels and professional distribution.

The company operates Sally Beauty, which sells products such as hair color and care items, styling tools, nail products and skincare. Its CosmoProf business supplies salons and other beauty professionals with products, equipment and related educational resources.

Sally Beauty traces its roots to a beauty supply store opened in New Orleans in 1964. The company serves customers in the United States and international markets, including Canada, Mexico and parts of Europe.

Key Stats

• Today's Range: $18.37 to $19.29
• 50-Day Range: $15.64 to $20.67
• 52-Week Range: $11.54 to $21.06
• Volume: 1.68 million shs
• Average Volume: 1.50 million shs
• Market Capitalization: $1.67 billion
• P/E Ratio: 9.08
• Dividend Yield: N/A
• Price Target: $20.40
• Consensus Rating: Moderate Buy

Sally Beauty Stock Analysis - MarketRank™

Sally Beauty scored higher than 53% of companies evaluated by MarketBeat, and ranked 344th out of 479 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.1 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Sally Beauty has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 1 strong buy rating, 2 buy ratings, 2 hold ratings, and 1 sell rating.

Upside Potential

Sally Beauty has a consensus price target of $20.40, representing about 10.7% upside from its current price of $18.43.

Amount of Analyst Coverage

Sally Beauty has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 10.27%

Earnings Growth

Earnings for Sally Beauty are expected to grow by 10.27% in the coming year, from $2.24 to $2.47 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sally Beauty is 9.08, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.58.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sally Beauty is 9.08, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 26.15.

Price to Book Value per Share Ratio

Sally Beauty has a P/B Ratio of 1.88. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

19.95% of the float of Sally Beauty has been sold short.

Short Interest Ratio / Days to Cover

Sally Beauty has a short interest ratio ("days to cover") of 14.58, which indicates bearish sentiment.

Change versus previous month

Short interest in Sally Beauty has recently increased by 0.46%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Sally Beauty does not currently pay a dividend.

Dividend Growth

Sally Beauty does not have a long track record of dividend growth.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: 1.21

News Sentiment

Sally Beauty has a news sentiment score of 1.21. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.52 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 39 news articles for Sally Beauty this week, compared to 3 articles on an average week.

Search Interest

Only 1 people have searched for SBH on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Sally Beauty insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,000,000.00 in company stock.

Percentage Held by Insiders

2.00% of the stock of Sally Beauty is held by insiders.

Percentage Held by Institutions

Sally Beauty has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 11/10/2026
• Today: 11/13/2026
• Fiscal Year End: 9/30/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Specialty Retail
• Sub-Industry: Other Specialty Retail
• Current Symbol: NYSE:SBH
• CIK: 1368458
• Web: www.sallybeautyholdings.com
• Phone: (940) 898-7500
• Fax: 940-297-4990
• Employees: 27,000
• Year Founded: 1964

Price Target and Rating

• Average Price Target for Sally Beauty: $20.40
• High Price Target: $25.00
• Low Price Target: $18.00
• Potential Upside/Downside: +10.7%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.03
• Trailing P/E Ratio: 9.08
• Forward P/E Ratio: 7.46
• P/E Growth: N/A
• Net Income: $195.88 million
• Net Margins: 5.36%
• Pretax Margin: 7.23%
• Return on Equity: 24.07%
• Return on Assets: 7.17%

Debt

• Debt-to-Equity Ratio: 0.88
• Current Ratio: 2.37
• Quick Ratio: 0.57

Sales & Book Value

• Annual Sales: $3.73 billion
• Price / Sales: 0.45
• Cash Flow: $3.07 per share
• Price / Cash Flow: 6.00
• Book Value: $9.80 per share
• Price / Book: 1.88

Miscellaneous

• Outstanding Shares: 90,730,000
• Free Float: 91,750,000
• Market Cap: $1.67 billion
• Optionable: Optionable
• Beta: 1.09