Signet Jewelers Limited (NYSE:SIG) is a specialty jewelry retailer that operates through a portfolio of branded stores and online platforms. Its businesses sell diamond, bridal and fashion jewelry, watches, gifts and related accessories, while also providing services such as jewelry repair, customization and financing.
The company’s principal retail brands include Kay Jewelers, Zales, Jared, Diamonds Direct, James Allen, Peoples and Banter by Piercing Pagoda. These brands serve customers through a combination of mall-based and off-mall stores, standalone locations, digital commerce platforms and specialty formats, with offerings positioned across a range of price points and shopping occasions.
Signet primarily serves customers in the United States, Canada and the United Kingdom. The company traces its roots to the British jewelry retail business Ratner, founded in 1949, and expanded significantly in North America through the acquisition of Sterling Jewelers in 1987. Signet is headquartered in Hamilton, Bermuda, and has been led by Chief Executive Officer Virginia C. “Gina” Drosos since 2017.
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