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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial logo
$78.54 +0.87 (+1.11%)
Closing price 10/2/2026 03:59 PM Eastern
Extended Trading
$78.54 0.00 (0.00%)
As of 10/2/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
5
Buy
6

Based on 12 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 12 analysts, 1 has given a sell rating, 5 have given a hold rating, 5 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

$98.67
25.63% Upside
According to the 12 analysts' twelve-month price targets for Sun Life Financial, the average price target is $98.67. The highest price target for SLF is $119.00, while the lowest price target for SLF is $88.00. The average price target represents a forecasted upside of 25.63% from the current price of $78.54.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SLF Analyst Ratings Over Time

TypeCurrent Forecast
10/3/25 to 10/3/26
1 Month Ago
9/3/25 to 9/3/26
3 Months Ago
7/5/25 to 7/5/26
1 Year Ago
10/3/24 to 10/3/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
5 Buy rating(s)
5 Buy rating(s)
6 Buy rating(s)
3 Buy rating(s)
Hold
5 Hold rating(s)
5 Hold rating(s)
4 Hold rating(s)
2 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$98.67$98.67$84.67$88.00
Forecasted Upside25.63% Upside22.22% Upside6.35% Upside45.93% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Sun Life Financial Stock vs. The Competition

TypeSun Life FinancialFinance CompaniesBroader Market
Consensus Rating Score
2.50
2.27
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside25.63% Upside37.68% Upside21.53% Upside
News Sentiment Rating
Positive News

See Recent SLF News
Positive News
Neutral News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/3/2026
Argus logo
Argus
3 of 5 stars
Kevin Heal
Kevin Heal
Not Rated
Boost TargetBuy$81.00 ➝ $88.00+9.74%
9/2/2026
UBS Group AG logo
UBS Group
4 of 5 stars
 Reiterated RatingNeutral
8/31/2026
Weiss Ratings logo
Weiss Ratings
3 of 5 stars
 UpgradeBuy (B+) ➝ Buy (A-)
8/10/2026 Reiterated RatingSector Perform
8/10/2026Boost TargetSector Perform$98.00 ➝ $119.00+44.36%
8/7/2026 Reiterated RatingBuy
8/7/2026 Reiterated RatingUnderweight
7/13/2026 DowngradeOutperform ➝ In-Line
5/8/2026 Reiterated RatingNeutral
5/8/2026 Reiterated RatingOutperform
5/7/2026 Reiterated RatingBuy
4/24/2026 UpgradeSector Perform ➝ Outperform
10/7/2025 Set Target$89.00+46.67%
2/13/2025UpgradeHold ➝ Moderate Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 03:19 PM ET.


Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, October 1, 2026. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

  • Sun Life Financial Inc. recently reported strong financial performance, posting earnings per share of $1.46 for the quarter ended August 6, 2026, which exceeded the consensus estimate of $1.39 by $0.07. This beat, combined with a return on equity of 17.96% and a net margin of 7.66%, demonstrates the company's ability to generate robust profits and efficient capital usage, which is a key driver for shareholder value.
  • The stock currently trades at $77.64, which is significantly below the consensus price target of $98.67 held by analysts who maintain a "Moderate Buy" rating. This valuation gap suggests that the market may be undervaluing the company's future growth potential, offering investors a potential entry point with substantial upside room relative to professional forecasts.
  • Sun Life Financial Inc. offers an attractive dividend yield of 3.51%, providing a steady income stream for investors. The company recently declared a quarterly dividend of C$0.96 per share, which was paid on September 29, 2026. This consistent payout, supported by a dividend payout ratio of 64.02%, indicates a sustainable commitment to returning capital to shareholders while maintaining financial flexibility.
  • Recent strategic initiatives, such as the C$5 billion infrastructure investment initiative announced in September 2026, position the company to capitalize on long-term growth opportunities in critical sectors. This move, alongside the launch of the "Disability with Health Navigator" product, showcases the company's proactive approach to diversifying revenue streams and enhancing its product offerings to meet evolving market needs.
  • Institutional investor confidence is growing, as evidenced by recent filings showing new or increased positions from major firms like Amundi, which increased its holdings by 10.0% in the second quarter, and Nykredit A S, which established a new position worth approximately $10.19 million. This influx of institutional capital often signals strong fundamental conviction in the company's long-term stability and growth trajectory.

Sun Life Financial
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

  • The stock price of $77.64 is currently below its 50-day moving average of $80.53, suggesting short-term downward momentum or a pullback from recent highs. This technical indicator may indicate that the stock is experiencing a correction phase, which could lead to further price volatility or a temporary decline in value for investors.
  • While short interest decreased in September, the company's beta of 0.89 indicates that it is slightly less volatile than the overall market, but it still carries systematic risk. In a broader market downturn, Sun Life Financial Inc. could still experience significant price declines, and its performance is tied to macroeconomic factors such as interest rates and economic growth, which can impact insurance and asset management sectors.
  • The company's dividend payout ratio of 64.02% is relatively high, which may limit its ability to reinvest profits into high-growth initiatives or absorb unexpected losses. While the dividend is attractive, a high payout ratio can be a concern if earnings growth slows, potentially putting pressure on the sustainability of future dividend payments or forcing the company to cut dividends in a downturn.
  • Recent analyst actions include Evercore cutting its rating from "outperform" to "in-line" in July 2026, and UBS Group reaffirming a "neutral" rating in September 2026. This mixed sentiment from major financial institutions suggests that some analysts believe the stock is fairly valued or may face headwinds, which could temper expectations for significant near-term price appreciation.
  • The company operates in a highly regulated and competitive insurance and asset management industry, where changes in regulations, interest rate environments, or consumer behavior can significantly impact profitability. The recent redemption of $500 million in subordinated debentures, while a sign of financial strength, also reflects the company's active management of its capital structure, which can be complex and subject to market conditions.

SLF Forecast - Frequently Asked Questions

According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is $98.67, with a high forecast of $119.00 and a low forecast of $88.00.

12 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last year. There is currently 1 sell rating, 5 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" SLF shares.

According to analysts, Sun Life Financial's stock has a predicted upside of 25.63% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 2 upgrades and 1 downgrade by analysts.

Sun Life Financial has been rated by research analysts at Argus, Barclays, Evercore, Royal Bank Of Canada, Scotiabank, TD Securities, UBS Group, and Weiss Ratings in the past 90 days.

Analysts like Sun Life Financial more than other "finance" companies. The consensus rating for Sun Life Financial is Moderate Buy while the average consensus rating for "finance" companies is Hold. Learn more on how SLF compares to other companies.


MarketBeat monitors more than a dozen sources for Sun Life Financial analyst ratings, with the most recent rating issued on 9/3/2026.
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