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Sony (SONY) News Today

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$29.22 +0.03 (+0.09%)
Closing price 09/12/2025 03:59 PM Eastern
Extended Trading
$29.03 -0.18 (-0.63%)
As of 09/12/2025 07:45 PM Eastern
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Why Is Sony Up Today?

Sony Corporation (NYSE: SONY) shares have ticked higher on news spanning mobile, audio, gaming and imaging segments. Investors are viewing the recent product launches, promotional deals and platform enhancements as potential drivers of revenue growth and user engagement.

  • Positive Sentiment: Sony officially announced the Xperia 10 VII mid-range smartphone, featuring a 6.1″ FHD+ 120Hz OLED display, Snapdragon 6 Gen 3 chipset, IP65/IP68 water resistance, expandable storage, a headphone jack and stereo front speakers—bolstering its mobile lineup globally. Sony Xperia 10 VII Price & Specifications
  • Positive Sentiment: Sony’s new Xperia 10 VII design adopts a Google Pixel-style camera bar, underscoring renewed focus on distinctive hardware aesthetics that could differentiate its products in a crowded market. Sony Takes Notes from Google Pixel Camera Bar
  • Neutral Sentiment: Leaked renderings teased the Xperia 10 VII’s bold redesign alongside expected mid-range specs, helping to build consumer buzz ahead of the official release. Sony Xperia 10 VII Leak
  • Positive Sentiment: Amazon is clearing out Sony WH-1000XM4 and XM5 headphones at record-low prices, which may drive a surge in unit sales and strengthen Sony’s audio business. Amazon Clears Out Sony 1000XM4 and XM5
  • Positive Sentiment: Sony’s InZone gaming earbuds are on sale at their lowest price ever, potentially accelerating adoption in the competitive gaming accessory market. Sony’s InZone Buds Gaming Deal
  • Positive Sentiment: Sony rolled out a new PlayStation Family App offering advanced parental controls and real-time activity monitoring, helping to reinforce the PlayStation ecosystem and user engagement. Sony Rolls Out PlayStation Family App
  • Positive Sentiment: Sony launched the FX2 full-frame Cinema Line camera in India, expanding its professional imaging portfolio and targeting the growing content-creation market. Sony FX2 Full-Frame Cinema Line Camera
  • Neutral Sentiment: Japanese rock band ORANGE RANGE discussed the resurgence of their 2007 hit under Sony Music Records, reflecting ongoing activity in Sony’s music segment. ORANGE RANGE Interview
  • Negative Sentiment: After Sony stopped selling PSN avatars, unvetted third-party developers have filled the void, raising concerns about user trust and potential brand risk. Shady PSN Avatar Devs
Posted 19h agoAI Generated. May Contain Errors.

SONY Latest News

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SONY Media Mentions By Week

SONY Media Sentiment

Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press.

SONY
News Sentiment

0.36

0.92

Average
Consumer Discretionary
News Sentiment

SONY News Coverage

We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week.

SONY Articles
This Week

35

28

SONY Articles
Average Week

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This page (NYSE:SONY) was last updated on 9/13/2025 by MarketBeat.com Staff
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