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TrueBlue (TBI) Competitors

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$10.23 0.00 (-0.01%)
Closing price 08/14/2026 03:59 PM Eastern
Extended Trading
$10.23 +0.00 (+0.01%)
As of 08/14/2026 07:34 PM Eastern
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TBI vs. KFRC, UPWK, KELYB, BBSI, and KELYA

Should you buy TrueBlue stock or one of its competitors? TrueBlue's main competitors and comparable companies include Kforce (KFRC), Upwork (UPWK), Kelly Services (KELYB), Barrett Business Services (BBSI), and Kelly Services (KELYA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "human resource & employment services" industry.

How does TrueBlue compare to Kforce?

TrueBlue (NYSE:TBI) and Kforce (NASDAQ:KFRC) are both small-cap industrials companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, profitability, analyst recommendations, institutional ownership, earnings, valuation, risk and media sentiment.

Kforce has lower revenue, but higher earnings than TrueBlue. TrueBlue is trading at a lower price-to-earnings ratio than Kforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TrueBlue$1.62B0.19-$47.96M-$1.88N/A
Kforce$1.34B0.77$50.41M$2.1227.34

97.2% of TrueBlue shares are held by institutional investors. Comparatively, 92.8% of Kforce shares are held by institutional investors. 8.0% of TrueBlue shares are held by company insiders. Comparatively, 7.3% of Kforce shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Kforce has a net margin of 3.59% compared to TrueBlue's net margin of -3.35%. Kforce's return on equity of 30.34% beat TrueBlue's return on equity.

Company Net Margins Return on Equity Return on Assets
TrueBlue-3.35% -6.26% -2.65%
Kforce 3.59%30.34%13.76%

TrueBlue presently has a consensus price target of $7.75, suggesting a potential downside of 24.24%. Kforce has a consensus price target of $60.67, suggesting a potential upside of 4.65%. Given Kforce's stronger consensus rating and higher probable upside, analysts clearly believe Kforce is more favorable than TrueBlue.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TrueBlue
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Kforce
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

TrueBlue has a beta of 1.6, indicating that its stock price is 60% more volatile than the broader market. Comparatively, Kforce has a beta of 0.85, indicating that its stock price is 15% less volatile than the broader market.

In the previous week, Kforce had 1 more articles in the media than TrueBlue. MarketBeat recorded 4 mentions for Kforce and 3 mentions for TrueBlue. TrueBlue's average media sentiment score of 1.42 beat Kforce's score of 1.34 indicating that TrueBlue is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TrueBlue
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kforce
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Kforce beats TrueBlue on 11 of the 16 factors compared between the two stocks.

How does TrueBlue compare to Upwork?

Upwork (NASDAQ:UPWK) and TrueBlue (NYSE:TBI) are both small-cap industrials companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, valuation, risk, dividends, institutional ownership, media sentiment, analyst recommendations and earnings.

In the previous week, Upwork had 29 more articles in the media than TrueBlue. MarketBeat recorded 32 mentions for Upwork and 3 mentions for TrueBlue. TrueBlue's average media sentiment score of 1.42 beat Upwork's score of 0.20 indicating that TrueBlue is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upwork
5 Very Positive mention(s)
4 Positive mention(s)
13 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Neutral
TrueBlue
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Upwork has a beta of 0.99, indicating that its stock price is 1% less volatile than the broader market. Comparatively, TrueBlue has a beta of 1.6, indicating that its stock price is 60% more volatile than the broader market.

Upwork has higher earnings, but lower revenue than TrueBlue. TrueBlue is trading at a lower price-to-earnings ratio than Upwork, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upwork$787.78M1.34$115.43M$0.7711.01
TrueBlue$1.62B0.19-$47.96M-$1.88N/A

Upwork has a net margin of 12.94% compared to TrueBlue's net margin of -3.35%. Upwork's return on equity of 16.70% beat TrueBlue's return on equity.

Company Net Margins Return on Equity Return on Assets
Upwork12.94% 16.70% 7.94%
TrueBlue -3.35%-6.26%-2.65%

77.7% of Upwork shares are held by institutional investors. Comparatively, 97.2% of TrueBlue shares are held by institutional investors. 4.9% of Upwork shares are held by company insiders. Comparatively, 8.0% of TrueBlue shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Upwork presently has a consensus target price of $13.05, indicating a potential upside of 53.89%. TrueBlue has a consensus target price of $7.75, indicating a potential downside of 24.24%. Given Upwork's stronger consensus rating and higher possible upside, research analysts clearly believe Upwork is more favorable than TrueBlue.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upwork
1 Sell rating(s)
9 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.15
TrueBlue
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Upwork beats TrueBlue on 11 of the 16 factors compared between the two stocks.

How does TrueBlue compare to Kelly Services?

TrueBlue (NYSE:TBI) and Kelly Services (NASDAQ:KELYB) are both small-cap industrials companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, risk, media sentiment, dividends, institutional ownership, analyst recommendations, earnings and valuation.

TrueBlue has a beta of 1.6, indicating that its stock price is 60% more volatile than the broader market. Comparatively, Kelly Services has a beta of 0.82, indicating that its stock price is 18% less volatile than the broader market.

97.2% of TrueBlue shares are held by institutional investors. Comparatively, 0.2% of Kelly Services shares are held by institutional investors. 8.0% of TrueBlue shares are held by insiders. Comparatively, 93.1% of Kelly Services shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

TrueBlue has a net margin of -3.35% compared to Kelly Services' net margin of -6.73%. Kelly Services' return on equity of 2.69% beat TrueBlue's return on equity.

Company Net Margins Return on Equity Return on Assets
TrueBlue-3.35% -6.26% -2.65%
Kelly Services -6.73%2.69%1.19%

TrueBlue presently has a consensus price target of $7.75, indicating a potential downside of 24.24%. Given TrueBlue's stronger consensus rating and higher possible upside, equities analysts clearly believe TrueBlue is more favorable than Kelly Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TrueBlue
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Kelly Services
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

TrueBlue has higher earnings, but lower revenue than Kelly Services. TrueBlue is trading at a lower price-to-earnings ratio than Kelly Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TrueBlue$1.62B0.19-$47.96M-$1.88N/A
Kelly Services$4.25B0.20-$254.10M-$7.81N/A

In the previous week, Kelly Services had 3 more articles in the media than TrueBlue. MarketBeat recorded 6 mentions for Kelly Services and 3 mentions for TrueBlue. TrueBlue's average media sentiment score of 1.42 beat Kelly Services' score of 0.61 indicating that TrueBlue is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TrueBlue
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kelly Services
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

TrueBlue beats Kelly Services on 9 of the 16 factors compared between the two stocks.

How does TrueBlue compare to Barrett Business Services?

Barrett Business Services (NASDAQ:BBSI) and TrueBlue (NYSE:TBI) are both small-cap industrials companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, risk, institutional ownership, earnings, profitability, dividends, valuation and analyst recommendations.

Barrett Business Services has a net margin of 2.77% compared to TrueBlue's net margin of -3.35%. Barrett Business Services' return on equity of 20.95% beat TrueBlue's return on equity.

Company Net Margins Return on Equity Return on Assets
Barrett Business Services2.77% 20.95% 6.11%
TrueBlue -3.35%-6.26%-2.65%

86.8% of Barrett Business Services shares are owned by institutional investors. Comparatively, 97.2% of TrueBlue shares are owned by institutional investors. 4.8% of Barrett Business Services shares are owned by insiders. Comparatively, 8.0% of TrueBlue shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Barrett Business Services has a beta of 0.94, indicating that its share price is 6% less volatile than the broader market. Comparatively, TrueBlue has a beta of 1.6, indicating that its share price is 60% more volatile than the broader market.

Barrett Business Services has higher earnings, but lower revenue than TrueBlue. TrueBlue is trading at a lower price-to-earnings ratio than Barrett Business Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Barrett Business Services$1.24B0.63$54.45M$1.3623.71
TrueBlue$1.62B0.19-$47.96M-$1.88N/A

In the previous week, Barrett Business Services had 1 more articles in the media than TrueBlue. MarketBeat recorded 4 mentions for Barrett Business Services and 3 mentions for TrueBlue. TrueBlue's average media sentiment score of 1.42 beat Barrett Business Services' score of 0.36 indicating that TrueBlue is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Barrett Business Services
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
TrueBlue
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Barrett Business Services presently has a consensus target price of $41.00, suggesting a potential upside of 27.17%. TrueBlue has a consensus target price of $7.75, suggesting a potential downside of 24.24%. Given Barrett Business Services' stronger consensus rating and higher possible upside, equities analysts plainly believe Barrett Business Services is more favorable than TrueBlue.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Barrett Business Services
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.50
TrueBlue
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Barrett Business Services beats TrueBlue on 12 of the 17 factors compared between the two stocks.

How does TrueBlue compare to Kelly Services?

Kelly Services (NASDAQ:KELYA) and TrueBlue (NYSE:TBI) are both small-cap industrials companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, valuation, earnings, profitability and media sentiment.

76.3% of Kelly Services shares are owned by institutional investors. Comparatively, 97.2% of TrueBlue shares are owned by institutional investors. 5.4% of Kelly Services shares are owned by insiders. Comparatively, 8.0% of TrueBlue shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Kelly Services currently has a consensus target price of $20.00, suggesting a potential upside of 24.53%. TrueBlue has a consensus target price of $7.75, suggesting a potential downside of 24.24%. Given Kelly Services' stronger consensus rating and higher probable upside, equities analysts clearly believe Kelly Services is more favorable than TrueBlue.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kelly Services
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
TrueBlue
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

TrueBlue has lower revenue, but higher earnings than Kelly Services. TrueBlue is trading at a lower price-to-earnings ratio than Kelly Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kelly Services$4.25B0.13-$254.10M-$7.81N/A
TrueBlue$1.62B0.19-$47.96M-$1.88N/A

TrueBlue has a net margin of -3.35% compared to Kelly Services' net margin of -6.73%. Kelly Services' return on equity of 2.69% beat TrueBlue's return on equity.

Company Net Margins Return on Equity Return on Assets
Kelly Services-6.73% 2.69% 1.19%
TrueBlue -3.35%-6.26%-2.65%

Kelly Services has a beta of 0.83, meaning that its stock price is 17% less volatile than the broader market. Comparatively, TrueBlue has a beta of 1.6, meaning that its stock price is 60% more volatile than the broader market.

In the previous week, Kelly Services had 18 more articles in the media than TrueBlue. MarketBeat recorded 21 mentions for Kelly Services and 3 mentions for TrueBlue. TrueBlue's average media sentiment score of 1.42 beat Kelly Services' score of 0.68 indicating that TrueBlue is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kelly Services
6 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
TrueBlue
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Kelly Services and TrueBlue tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TBI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TBI vs. The Competition

MetricTrueBlueProfessional Services IndustryIndustrials SectorNYSE Exchange
Market Cap$311.37M$7.78B$10.95B$24.27B
Dividend YieldN/A3.77%97.21%3.69%
P/E Ratio-5.4439.4327.9830.85
Price / Sales0.1925.65343.8821.29
Price / Cash35.3322.8724.8920.48
Price / Book1.127.034.994.95
Net Income-$47.96M$237.15M$609.88M$1.07B
7 Day Performance-3.32%0.12%1.20%0.91%
1 Month Performance20.98%5.82%4.08%3.27%
1 Year Performance78.21%-3.48%14.61%19.10%

TrueBlue Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TBI
TrueBlue
2.7677 of 5 stars
$10.23
0.0%
$7.75
-24.2%
+78.2%$311.37M$1.62BN/A3,500
KFRC
Kforce
3.8102 of 5 stars
$58.09
+0.4%
$60.67
+4.4%
+79.0%$1.04B$1.34B21.6812,000
UPWK
Upwork
3.9103 of 5 stars
$8.36
-15.0%
$13.25
+58.5%
-38.6%$1.03B$787.78M10.32850
KELYB
Kelly Services
1.1565 of 5 stars
$22.04
-3.3%
N/A+72.0%$764.13M$4.25BN/A7,100
BBSI
Barrett Business Services
4.7498 of 5 stars
$31.39
-2.8%
$41.00
+30.6%
-30.0%$760.89M$1.24B23.083,197

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This page (NYSE:TBI) was last updated on 8/17/2026 by MarketBeat.com Staff.
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