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TrueBlue (TBI) Competitors

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$9.85 -0.07 (-0.71%)
As of 09/4/2026 03:58 PM Eastern

TBI vs. UPWK, KFRC, BBSI, KELYB, and KELYA

Should you buy TrueBlue stock or one of its competitors? TrueBlue's main competitors and comparable companies include Upwork (UPWK), Kforce (KFRC), Barrett Business Services (BBSI), Kelly Services (KELYB), and Kelly Services (KELYA). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "human resource & employment services" industry.

How does TrueBlue compare to Upwork?

Upwork (NASDAQ:UPWK) and TrueBlue (NYSE:TBI) are both small-cap industrials companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, risk, institutional ownership, earnings, analyst recommendations and media sentiment.

Upwork has higher earnings, but lower revenue than TrueBlue. TrueBlue is trading at a lower price-to-earnings ratio than Upwork, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Upwork$787.78M1.39$115.43M$0.7711.42
TrueBlue$1.69B0.18-$47.96M-$1.88N/A

Upwork presently has a consensus price target of $13.05, suggesting a potential upside of 48.46%. TrueBlue has a consensus price target of $7.75, suggesting a potential downside of 21.32%. Given Upwork's stronger consensus rating and higher probable upside, equities analysts clearly believe Upwork is more favorable than TrueBlue.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upwork
1 Sell rating(s)
9 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.15
TrueBlue
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Upwork had 7 more articles in the media than TrueBlue. MarketBeat recorded 9 mentions for Upwork and 2 mentions for TrueBlue. TrueBlue's average media sentiment score of 1.07 beat Upwork's score of 1.07 indicating that TrueBlue is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Upwork
5 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
TrueBlue
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Upwork has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market. Comparatively, TrueBlue has a beta of 1.67, meaning that its share price is 67% more volatile than the broader market.

Upwork has a net margin of 12.94% compared to TrueBlue's net margin of -3.35%. Upwork's return on equity of 16.70% beat TrueBlue's return on equity.

Company Net Margins Return on Equity Return on Assets
Upwork12.94% 16.70% 7.94%
TrueBlue -3.35%-6.26%-2.65%

77.7% of Upwork shares are held by institutional investors. Comparatively, 97.2% of TrueBlue shares are held by institutional investors. 4.9% of Upwork shares are held by insiders. Comparatively, 8.0% of TrueBlue shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Upwork beats TrueBlue on 11 of the 16 factors compared between the two stocks.

How does TrueBlue compare to Kforce?

Kforce (NASDAQ:KFRC) and TrueBlue (NYSE:TBI) are both small-cap industrials companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, valuation, risk, institutional ownership, analyst recommendations and earnings.

92.8% of Kforce shares are held by institutional investors. Comparatively, 97.2% of TrueBlue shares are held by institutional investors. 7.3% of Kforce shares are held by company insiders. Comparatively, 8.0% of TrueBlue shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Kforce has a net margin of 3.59% compared to TrueBlue's net margin of -3.35%. Kforce's return on equity of 30.34% beat TrueBlue's return on equity.

Company Net Margins Return on Equity Return on Assets
Kforce3.59% 30.34% 13.76%
TrueBlue -3.35%-6.26%-2.65%

Kforce currently has a consensus target price of $60.67, suggesting a potential upside of 11.46%. TrueBlue has a consensus target price of $7.75, suggesting a potential downside of 21.32%. Given Kforce's stronger consensus rating and higher probable upside, equities research analysts plainly believe Kforce is more favorable than TrueBlue.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kforce
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
TrueBlue
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Kforce has higher earnings, but lower revenue than TrueBlue. TrueBlue is trading at a lower price-to-earnings ratio than Kforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kforce$1.34B0.73$50.41M$2.1225.67
TrueBlue$1.69B0.18-$47.96M-$1.88N/A

Kforce has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market. Comparatively, TrueBlue has a beta of 1.67, meaning that its stock price is 67% more volatile than the broader market.

In the previous week, Kforce had 2 more articles in the media than TrueBlue. MarketBeat recorded 4 mentions for Kforce and 2 mentions for TrueBlue. Kforce's average media sentiment score of 1.72 beat TrueBlue's score of 1.07 indicating that Kforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kforce
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
TrueBlue
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Kforce beats TrueBlue on 12 of the 16 factors compared between the two stocks.

How does TrueBlue compare to Barrett Business Services?

TrueBlue (NYSE:TBI) and Barrett Business Services (NASDAQ:BBSI) are both small-cap industrials companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, earnings, profitability, institutional ownership, dividends and risk.

Barrett Business Services has a net margin of 2.77% compared to TrueBlue's net margin of -3.35%. Barrett Business Services' return on equity of 20.95% beat TrueBlue's return on equity.

Company Net Margins Return on Equity Return on Assets
TrueBlue-3.35% -6.26% -2.65%
Barrett Business Services 2.77%20.95%6.11%

TrueBlue currently has a consensus price target of $7.75, suggesting a potential downside of 21.32%. Barrett Business Services has a consensus price target of $41.00, suggesting a potential upside of 20.91%. Given Barrett Business Services' stronger consensus rating and higher possible upside, analysts plainly believe Barrett Business Services is more favorable than TrueBlue.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TrueBlue
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Barrett Business Services
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.50

97.2% of TrueBlue shares are owned by institutional investors. Comparatively, 86.8% of Barrett Business Services shares are owned by institutional investors. 8.0% of TrueBlue shares are owned by company insiders. Comparatively, 4.8% of Barrett Business Services shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Barrett Business Services has lower revenue, but higher earnings than TrueBlue. TrueBlue is trading at a lower price-to-earnings ratio than Barrett Business Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TrueBlue$1.69B0.18-$47.96M-$1.88N/A
Barrett Business Services$1.27B0.65$54.45M$1.3624.93

In the previous week, Barrett Business Services had 1 more articles in the media than TrueBlue. MarketBeat recorded 3 mentions for Barrett Business Services and 2 mentions for TrueBlue. TrueBlue's average media sentiment score of 1.07 beat Barrett Business Services' score of 1.01 indicating that TrueBlue is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TrueBlue
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Barrett Business Services
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

TrueBlue has a beta of 1.67, suggesting that its stock price is 67% more volatile than the broader market. Comparatively, Barrett Business Services has a beta of 0.92, suggesting that its stock price is 8% less volatile than the broader market.

Summary

Barrett Business Services beats TrueBlue on 12 of the 17 factors compared between the two stocks.

How does TrueBlue compare to Kelly Services?

TrueBlue (NYSE:TBI) and Kelly Services (NASDAQ:KELYB) are both small-cap industrials companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, risk, media sentiment, dividends, institutional ownership, analyst recommendations, profitability and earnings.

TrueBlue has a net margin of -3.35% compared to Kelly Services' net margin of -6.73%. Kelly Services' return on equity of 2.69% beat TrueBlue's return on equity.

Company Net Margins Return on Equity Return on Assets
TrueBlue-3.35% -6.26% -2.65%
Kelly Services -6.73%2.69%1.19%

TrueBlue presently has a consensus target price of $7.75, suggesting a potential downside of 21.32%. Given TrueBlue's stronger consensus rating and higher probable upside, analysts plainly believe TrueBlue is more favorable than Kelly Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TrueBlue
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Kelly Services
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

97.2% of TrueBlue shares are held by institutional investors. Comparatively, 0.2% of Kelly Services shares are held by institutional investors. 8.0% of TrueBlue shares are held by insiders. Comparatively, 93.1% of Kelly Services shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, TrueBlue had 2 more articles in the media than Kelly Services. MarketBeat recorded 2 mentions for TrueBlue and 0 mentions for Kelly Services. TrueBlue's average media sentiment score of 1.07 beat Kelly Services' score of 0.00 indicating that TrueBlue is being referred to more favorably in the media.

Company Overall Sentiment
TrueBlue Positive
Kelly Services Neutral

TrueBlue has a beta of 1.67, meaning that its share price is 67% more volatile than the broader market. Comparatively, Kelly Services has a beta of 0.85, meaning that its share price is 15% less volatile than the broader market.

TrueBlue has higher earnings, but lower revenue than Kelly Services. TrueBlue is trading at a lower price-to-earnings ratio than Kelly Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TrueBlue$1.69B0.18-$47.96M-$1.88N/A
Kelly Services$4.06B0.20-$254.10M-$7.81N/A

Summary

TrueBlue beats Kelly Services on 10 of the 16 factors compared between the two stocks.

How does TrueBlue compare to Kelly Services?

TrueBlue (NYSE:TBI) and Kelly Services (NASDAQ:KELYA) are both small-cap industrials companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, earnings, profitability, valuation, risk, institutional ownership and dividends.

In the previous week, TrueBlue had 1 more articles in the media than Kelly Services. MarketBeat recorded 2 mentions for TrueBlue and 1 mentions for Kelly Services. TrueBlue's average media sentiment score of 1.07 beat Kelly Services' score of 0.00 indicating that TrueBlue is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
TrueBlue
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kelly Services
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

TrueBlue currently has a consensus price target of $7.75, suggesting a potential downside of 21.32%. Kelly Services has a consensus price target of $20.00, suggesting a potential upside of 18.62%. Given Kelly Services' stronger consensus rating and higher possible upside, analysts clearly believe Kelly Services is more favorable than TrueBlue.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TrueBlue
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Kelly Services
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

TrueBlue has a beta of 1.67, meaning that its share price is 67% more volatile than the broader market. Comparatively, Kelly Services has a beta of 0.87, meaning that its share price is 13% less volatile than the broader market.

97.2% of TrueBlue shares are owned by institutional investors. Comparatively, 76.3% of Kelly Services shares are owned by institutional investors. 8.0% of TrueBlue shares are owned by company insiders. Comparatively, 5.4% of Kelly Services shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

TrueBlue has a net margin of -3.35% compared to Kelly Services' net margin of -6.73%. Kelly Services' return on equity of 2.69% beat TrueBlue's return on equity.

Company Net Margins Return on Equity Return on Assets
TrueBlue-3.35% -6.26% -2.65%
Kelly Services -6.73%2.69%1.19%

TrueBlue has higher earnings, but lower revenue than Kelly Services. TrueBlue is trading at a lower price-to-earnings ratio than Kelly Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TrueBlue$1.69B0.18-$47.96M-$1.88N/A
Kelly Services$4.06B0.14-$254.10M-$7.81N/A

Summary

TrueBlue beats Kelly Services on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TBI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TBI vs. The Competition

MetricTrueBlueProfessional Services IndustryIndustrials SectorNYSE Exchange
Market Cap$299.87M$7.92B$10.43B$23.65B
Dividend YieldN/A3.74%97.25%3.72%
P/E Ratio-5.2438.0326.1229.33
Price / Sales0.1824.13384.9517.00
Price / Cash34.0122.5224.2633.54
Price / Book1.187.284.627.61
Net Income-$47.96M$236.65M$610.95M$1.07B
7 Day Performance-7.60%-2.17%-0.71%-0.05%
1 Month Performance-3.26%-0.79%-1.32%0.08%
1 Year Performance67.77%-7.52%9.68%12.82%

TrueBlue Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TBI
TrueBlue
2.0497 of 5 stars
$9.85
-0.7%
$7.75
-21.3%
+67.8%$299.87M$1.69BN/A3,500
UPWK
Upwork
4.004 of 5 stars
$9.19
+1.8%
$13.05
+42.0%
-45.7%$1.15B$787.78M11.94850
KFRC
Kforce
4.0197 of 5 stars
$54.49
-5.4%
$60.67
+11.3%
+69.7%$975.86M$1.34B20.3312,000
BBSI
Barrett Business Services
4.6197 of 5 stars
$33.79
-1.8%
$41.00
+21.3%
-29.6%$819.07M$1.24B24.853,197
KELYB
Kelly Services
0.581 of 5 stars
$23.11
-4.5%
N/A+68.3%$802.61M$4.25BN/A7,100

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This page (NYSE:TBI) was last updated on 9/6/2026 by MarketBeat.com Staff.
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