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Kelly Services (KELYA) Competitors

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$16.06 0.00 (0.00%)
Closing price 08/14/2026 04:00 PM Eastern
Extended Trading
$16.06 0.00 (-0.03%)
As of 08/14/2026 07:34 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

KELYA vs. KELYB, NSP, UPWK, KFRC, and BBSI

Should you buy Kelly Services stock or one of its competitors? Kelly Services's main competitors and comparable companies include Kelly Services (KELYB), Insperity (NSP), Upwork (UPWK), Kforce (KFRC), and Barrett Business Services (BBSI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "human resource & employment services" industry.

How does Kelly Services compare to Kelly Services?

Kelly Services (NASDAQ:KELYB) and Kelly Services (NASDAQ:KELYA) are both small-cap industrials companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, earnings, dividends, profitability, institutional ownership, risk, analyst recommendations and valuation.

Kelly Services has a beta of 0.82, meaning that its share price is 18% less volatile than the broader market. Comparatively, Kelly Services has a beta of 0.83, meaning that its share price is 17% less volatile than the broader market.

Kelly Services has a consensus target price of $20.00, suggesting a potential upside of 24.53%. Given Kelly Services' stronger consensus rating and higher probable upside, analysts plainly believe Kelly Services is more favorable than Kelly Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kelly Services
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Kelly Services
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 1.3%. Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 1.9%. Kelly Services pays out -3.8% of its earnings in the form of a dividend. Kelly Services pays out -3.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Kelly Services is trading at a lower price-to-earnings ratio than Kelly Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kelly Services$4.25B0.20-$254.10M-$7.81N/A
Kelly Services$4.25B0.13-$254.10M-$7.81N/A

Company Net Margins Return on Equity Return on Assets
Kelly Services-6.73% 2.69% 1.19%
Kelly Services -6.73%2.69%1.19%

0.2% of Kelly Services shares are owned by institutional investors. Comparatively, 76.3% of Kelly Services shares are owned by institutional investors. 93.1% of Kelly Services shares are owned by insiders. Comparatively, 5.4% of Kelly Services shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Kelly Services had 15 more articles in the media than Kelly Services. MarketBeat recorded 21 mentions for Kelly Services and 6 mentions for Kelly Services. Kelly Services' average media sentiment score of 0.68 beat Kelly Services' score of 0.61 indicating that Kelly Services is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kelly Services
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kelly Services
6 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Kelly Services beats Kelly Services on 9 of the 11 factors compared between the two stocks.

How does Kelly Services compare to Insperity?

Insperity (NYSE:NSP) and Kelly Services (NASDAQ:KELYA) are both small-cap industrials companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, earnings, dividends, media sentiment, analyst recommendations, institutional ownership, risk and valuation.

Insperity has a net margin of -0.23% compared to Kelly Services' net margin of -6.73%. Kelly Services' return on equity of 2.69% beat Insperity's return on equity.

Company Net Margins Return on Equity Return on Assets
Insperity-0.23% -19.99% -0.60%
Kelly Services -6.73%2.69%1.19%

93.4% of Insperity shares are held by institutional investors. Comparatively, 76.3% of Kelly Services shares are held by institutional investors. 5.8% of Insperity shares are held by company insiders. Comparatively, 5.4% of Kelly Services shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Insperity has higher revenue and earnings than Kelly Services. Insperity is trading at a lower price-to-earnings ratio than Kelly Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Insperity$6.81B0.29-$7M-$0.43N/A
Kelly Services$4.25B0.13-$254.10M-$7.81N/A

In the previous week, Kelly Services had 19 more articles in the media than Insperity. MarketBeat recorded 21 mentions for Kelly Services and 2 mentions for Insperity. Insperity's average media sentiment score of 1.71 beat Kelly Services' score of 0.68 indicating that Insperity is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Insperity
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Kelly Services
6 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Insperity currently has a consensus target price of $53.33, suggesting a potential upside of 2.33%. Kelly Services has a consensus target price of $20.00, suggesting a potential upside of 24.53%. Given Kelly Services' stronger consensus rating and higher possible upside, analysts clearly believe Kelly Services is more favorable than Insperity.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Insperity
2 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80
Kelly Services
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Insperity pays an annual dividend of $2.40 per share and has a dividend yield of 4.6%. Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 1.9%. Insperity pays out -558.1% of its earnings in the form of a dividend. Kelly Services pays out -3.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Insperity has raised its dividend for 14 consecutive years. Insperity is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Insperity has a beta of 0.52, suggesting that its share price is 48% less volatile than the broader market. Comparatively, Kelly Services has a beta of 0.83, suggesting that its share price is 17% less volatile than the broader market.

Summary

Insperity beats Kelly Services on 11 of the 19 factors compared between the two stocks.

How does Kelly Services compare to Upwork?

Kelly Services (NASDAQ:KELYA) and Upwork (NASDAQ:UPWK) are both small-cap industrials companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings and risk.

76.3% of Kelly Services shares are owned by institutional investors. Comparatively, 77.7% of Upwork shares are owned by institutional investors. 5.4% of Kelly Services shares are owned by insiders. Comparatively, 4.9% of Upwork shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Upwork has a net margin of 12.94% compared to Kelly Services' net margin of -6.73%. Upwork's return on equity of 16.70% beat Kelly Services' return on equity.

Company Net Margins Return on Equity Return on Assets
Kelly Services-6.73% 2.69% 1.19%
Upwork 12.94%16.70%7.94%

Kelly Services presently has a consensus target price of $20.00, indicating a potential upside of 24.53%. Upwork has a consensus target price of $13.05, indicating a potential upside of 53.89%. Given Upwork's higher possible upside, analysts plainly believe Upwork is more favorable than Kelly Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kelly Services
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Upwork
1 Sell rating(s)
9 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.15

In the previous week, Upwork had 11 more articles in the media than Kelly Services. MarketBeat recorded 32 mentions for Upwork and 21 mentions for Kelly Services. Kelly Services' average media sentiment score of 0.68 beat Upwork's score of 0.20 indicating that Kelly Services is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kelly Services
6 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Upwork
5 Very Positive mention(s)
4 Positive mention(s)
13 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Neutral

Kelly Services has a beta of 0.83, meaning that its stock price is 17% less volatile than the broader market. Comparatively, Upwork has a beta of 0.99, meaning that its stock price is 1% less volatile than the broader market.

Upwork has lower revenue, but higher earnings than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Upwork, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kelly Services$4.25B0.13-$254.10M-$7.81N/A
Upwork$787.78M1.34$115.43M$0.7711.01

Summary

Upwork beats Kelly Services on 12 of the 16 factors compared between the two stocks.

How does Kelly Services compare to Kforce?

Kforce (NASDAQ:KFRC) and Kelly Services (NASDAQ:KELYA) are both small-cap industrials companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, media sentiment, earnings, dividends, profitability, valuation and risk.

Kforce currently has a consensus price target of $60.67, indicating a potential upside of 4.65%. Kelly Services has a consensus price target of $20.00, indicating a potential upside of 24.53%. Given Kelly Services' higher possible upside, analysts plainly believe Kelly Services is more favorable than Kforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kforce
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Kelly Services
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Kforce has a beta of 0.85, suggesting that its stock price is 15% less volatile than the broader market. Comparatively, Kelly Services has a beta of 0.83, suggesting that its stock price is 17% less volatile than the broader market.

Kforce has a net margin of 3.59% compared to Kelly Services' net margin of -6.73%. Kforce's return on equity of 30.34% beat Kelly Services' return on equity.

Company Net Margins Return on Equity Return on Assets
Kforce3.59% 30.34% 13.76%
Kelly Services -6.73%2.69%1.19%

In the previous week, Kelly Services had 17 more articles in the media than Kforce. MarketBeat recorded 21 mentions for Kelly Services and 4 mentions for Kforce. Kforce's average media sentiment score of 1.34 beat Kelly Services' score of 0.68 indicating that Kforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kforce
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kelly Services
6 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Kforce has higher earnings, but lower revenue than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Kforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kforce$1.34B0.77$50.41M$2.1227.34
Kelly Services$4.25B0.13-$254.10M-$7.81N/A

92.8% of Kforce shares are held by institutional investors. Comparatively, 76.3% of Kelly Services shares are held by institutional investors. 7.3% of Kforce shares are held by insiders. Comparatively, 5.4% of Kelly Services shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Kforce pays an annual dividend of $1.60 per share and has a dividend yield of 2.8%. Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 1.9%. Kforce pays out 75.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kelly Services pays out -3.8% of its earnings in the form of a dividend.

Summary

Kforce beats Kelly Services on 13 of the 17 factors compared between the two stocks.

How does Kelly Services compare to Barrett Business Services?

Barrett Business Services (NASDAQ:BBSI) and Kelly Services (NASDAQ:KELYA) are both small-cap industrials companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, media sentiment, dividends, profitability, analyst recommendations, valuation, earnings and institutional ownership.

86.8% of Barrett Business Services shares are owned by institutional investors. Comparatively, 76.3% of Kelly Services shares are owned by institutional investors. 4.8% of Barrett Business Services shares are owned by company insiders. Comparatively, 5.4% of Kelly Services shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Barrett Business Services has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market. Comparatively, Kelly Services has a beta of 0.83, suggesting that its share price is 17% less volatile than the broader market.

Barrett Business Services pays an annual dividend of $0.32 per share and has a dividend yield of 1.0%. Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 1.9%. Barrett Business Services pays out 23.5% of its earnings in the form of a dividend. Kelly Services pays out -3.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Barrett Business Services has raised its dividend for 1 consecutive years. Kelly Services is clearly the better dividend stock, given its higher yield and lower payout ratio.

Barrett Business Services has a net margin of 2.77% compared to Kelly Services' net margin of -6.73%. Barrett Business Services' return on equity of 20.95% beat Kelly Services' return on equity.

Company Net Margins Return on Equity Return on Assets
Barrett Business Services2.77% 20.95% 6.11%
Kelly Services -6.73%2.69%1.19%

Barrett Business Services currently has a consensus price target of $41.00, indicating a potential upside of 27.17%. Kelly Services has a consensus price target of $20.00, indicating a potential upside of 24.53%. Given Barrett Business Services' stronger consensus rating and higher possible upside, equities research analysts clearly believe Barrett Business Services is more favorable than Kelly Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Barrett Business Services
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.50
Kelly Services
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

In the previous week, Kelly Services had 17 more articles in the media than Barrett Business Services. MarketBeat recorded 21 mentions for Kelly Services and 4 mentions for Barrett Business Services. Kelly Services' average media sentiment score of 0.68 beat Barrett Business Services' score of 0.36 indicating that Kelly Services is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Barrett Business Services
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Kelly Services
6 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Barrett Business Services has higher earnings, but lower revenue than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Barrett Business Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Barrett Business Services$1.24B0.63$54.45M$1.3623.71
Kelly Services$4.25B0.13-$254.10M-$7.81N/A

Summary

Barrett Business Services beats Kelly Services on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding KELYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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KELYA vs. The Competition

MetricKelly ServicesProfessional Services IndustryIndustrials SectorNASDAQ Exchange
Market Cap$557.76M$7.78B$10.95B$13.04B
Dividend Yield1.87%3.77%97.21%10.42%
P/E Ratio-2.0639.4327.9825.35
Price / Sales0.1325.65343.88100.47
Price / Cash3.0622.8724.8938.43
Price / Book0.637.034.996.52
Net Income-$254.10M$237.15M$609.88M$346.81M
7 Day Performance2.49%0.12%1.20%1.27%
1 Month Performance4.83%5.82%4.08%2.57%
1 Year Performance14.47%-3.48%14.61%20.83%

Kelly Services Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
KELYA
Kelly Services
4.4827 of 5 stars
$16.06
flat
$20.00
+24.5%
+14.5%$557.76M$4.25BN/A3,600
KELYB
Kelly Services
1.1565 of 5 stars
$22.00
-3.5%
N/A+72.0%$805.38M$4.25BN/A7,100
NSP
Insperity
4.0448 of 5 stars
$51.05
-0.3%
$53.33
+4.5%
+1.9%$1.95B$6.81BN/A4,200
UPWK
Upwork
3.9103 of 5 stars
$8.63
-12.3%
$13.25
+53.6%
-38.6%$1.06B$787.78M10.64850
KFRC
Kforce
3.8102 of 5 stars
$58.38
+0.9%
$60.67
+3.9%
+79.0%$1.05B$1.34B21.7812,000

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This page (NASDAQ:KELYA) was last updated on 8/17/2026 by MarketBeat.com Staff.
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