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Kelly Services (KELYA) Competitors

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$16.86 +0.15 (+0.90%)
As of 09/4/2026 04:00 PM Eastern

KELYA vs. KELYB, NSP, UPWK, KFRC, and BBSI

Should you buy Kelly Services stock or one of its competitors? Kelly Services's main competitors and comparable companies include Kelly Services (KELYB), Insperity (NSP), Upwork (UPWK), Kforce (KFRC), and Barrett Business Services (BBSI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "human resource & employment services" industry.

How does Kelly Services compare to Kelly Services?

Kelly Services (NASDAQ:KELYB) and Kelly Services (NASDAQ:KELYA) are both small-cap industrials companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, valuation, risk, institutional ownership, media sentiment, earnings, analyst recommendations and dividends.

Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 1.3%. Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 1.8%. Kelly Services pays out -3.8% of its earnings in the form of a dividend. Kelly Services pays out -3.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Kelly Services had 1 more articles in the media than Kelly Services. MarketBeat recorded 1 mentions for Kelly Services and 0 mentions for Kelly Services. Kelly Services' average media sentiment score of 0.00 equaled Kelly Services'average media sentiment score.

Company Overall Sentiment
Kelly Services Neutral
Kelly Services Neutral

Kelly Services has a beta of 0.85, meaning that its stock price is 15% less volatile than the broader market. Comparatively, Kelly Services has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market.

Kelly Services has a consensus target price of $20.00, suggesting a potential upside of 18.62%. Given Kelly Services' stronger consensus rating and higher possible upside, analysts clearly believe Kelly Services is more favorable than Kelly Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kelly Services
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Kelly Services
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Company Net Margins Return on Equity Return on Assets
Kelly Services-6.73% 2.69% 1.19%
Kelly Services -6.73%2.69%1.19%

0.2% of Kelly Services shares are owned by institutional investors. Comparatively, 76.3% of Kelly Services shares are owned by institutional investors. 93.1% of Kelly Services shares are owned by company insiders. Comparatively, 5.4% of Kelly Services shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Kelly Services is trading at a lower price-to-earnings ratio than Kelly Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kelly Services$4.06B0.20-$254.10M-$7.81N/A
Kelly Services$4.06B0.14-$254.10M-$7.81N/A

Summary

Kelly Services beats Kelly Services on 8 of the 10 factors compared between the two stocks.

How does Kelly Services compare to Insperity?

Insperity (NYSE:NSP) and Kelly Services (NASDAQ:KELYA) are both small-cap industrials companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, media sentiment, risk, institutional ownership, valuation, dividends, earnings and analyst recommendations.

Insperity has a beta of 0.51, meaning that its stock price is 49% less volatile than the broader market. Comparatively, Kelly Services has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market.

In the previous week, Insperity had 4 more articles in the media than Kelly Services. MarketBeat recorded 5 mentions for Insperity and 1 mentions for Kelly Services. Insperity's average media sentiment score of 1.37 beat Kelly Services' score of 0.00 indicating that Insperity is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Insperity
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Kelly Services
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

93.4% of Insperity shares are held by institutional investors. Comparatively, 76.3% of Kelly Services shares are held by institutional investors. 5.8% of Insperity shares are held by insiders. Comparatively, 5.4% of Kelly Services shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Insperity currently has a consensus price target of $53.33, suggesting a potential upside of 2.92%. Kelly Services has a consensus price target of $20.00, suggesting a potential upside of 18.62%. Given Kelly Services' stronger consensus rating and higher probable upside, analysts plainly believe Kelly Services is more favorable than Insperity.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Insperity
2 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80
Kelly Services
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Insperity pays an annual dividend of $2.40 per share and has a dividend yield of 4.6%. Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 1.8%. Insperity pays out -558.1% of its earnings in the form of a dividend. Kelly Services pays out -3.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Insperity has raised its dividend for 14 consecutive years. Insperity is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Insperity has higher revenue and earnings than Kelly Services. Insperity is trading at a lower price-to-earnings ratio than Kelly Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Insperity$6.87B0.29-$7M-$0.43N/A
Kelly Services$4.06B0.14-$254.10M-$7.81N/A

Insperity has a net margin of -0.23% compared to Kelly Services' net margin of -6.73%. Kelly Services' return on equity of 2.69% beat Insperity's return on equity.

Company Net Margins Return on Equity Return on Assets
Insperity-0.23% -19.99% -0.60%
Kelly Services -6.73%2.69%1.19%

Summary

Insperity beats Kelly Services on 12 of the 19 factors compared between the two stocks.

How does Kelly Services compare to Upwork?

Kelly Services (NASDAQ:KELYA) and Upwork (NASDAQ:UPWK) are both small-cap industrials companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, valuation, institutional ownership, dividends, risk and analyst recommendations.

Kelly Services currently has a consensus target price of $20.00, suggesting a potential upside of 18.62%. Upwork has a consensus target price of $13.05, suggesting a potential upside of 48.46%. Given Upwork's higher probable upside, analysts plainly believe Upwork is more favorable than Kelly Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kelly Services
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Upwork
1 Sell rating(s)
9 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.15

76.3% of Kelly Services shares are held by institutional investors. Comparatively, 77.7% of Upwork shares are held by institutional investors. 5.4% of Kelly Services shares are held by company insiders. Comparatively, 4.9% of Upwork shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Upwork had 8 more articles in the media than Kelly Services. MarketBeat recorded 9 mentions for Upwork and 1 mentions for Kelly Services. Upwork's average media sentiment score of 1.07 beat Kelly Services' score of 0.00 indicating that Upwork is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kelly Services
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Upwork
5 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Upwork has a net margin of 12.94% compared to Kelly Services' net margin of -6.73%. Upwork's return on equity of 16.70% beat Kelly Services' return on equity.

Company Net Margins Return on Equity Return on Assets
Kelly Services-6.73% 2.69% 1.19%
Upwork 12.94%16.70%7.94%

Upwork has lower revenue, but higher earnings than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Upwork, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kelly Services$4.06B0.14-$254.10M-$7.81N/A
Upwork$787.78M1.39$115.43M$0.7711.42

Kelly Services has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market. Comparatively, Upwork has a beta of 1.01, meaning that its stock price is 1% more volatile than the broader market.

Summary

Upwork beats Kelly Services on 13 of the 16 factors compared between the two stocks.

How does Kelly Services compare to Kforce?

Kforce (NASDAQ:KFRC) and Kelly Services (NASDAQ:KELYA) are both small-cap industrials companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, risk, earnings, valuation, analyst recommendations, media sentiment, dividends and institutional ownership.

Kforce has a net margin of 3.59% compared to Kelly Services' net margin of -6.73%. Kforce's return on equity of 30.34% beat Kelly Services' return on equity.

Company Net Margins Return on Equity Return on Assets
Kforce3.59% 30.34% 13.76%
Kelly Services -6.73%2.69%1.19%

Kforce has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market. Comparatively, Kelly Services has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market.

92.8% of Kforce shares are held by institutional investors. Comparatively, 76.3% of Kelly Services shares are held by institutional investors. 7.3% of Kforce shares are held by company insiders. Comparatively, 5.4% of Kelly Services shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Kforce has higher earnings, but lower revenue than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Kforce, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kforce$1.34B0.73$50.41M$2.1225.67
Kelly Services$4.06B0.14-$254.10M-$7.81N/A

In the previous week, Kforce had 3 more articles in the media than Kelly Services. MarketBeat recorded 4 mentions for Kforce and 1 mentions for Kelly Services. Kforce's average media sentiment score of 1.72 beat Kelly Services' score of 0.00 indicating that Kforce is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kforce
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Kelly Services
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Kforce presently has a consensus target price of $60.67, indicating a potential upside of 11.46%. Kelly Services has a consensus target price of $20.00, indicating a potential upside of 18.62%. Given Kelly Services' higher probable upside, analysts clearly believe Kelly Services is more favorable than Kforce.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kforce
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40
Kelly Services
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Kforce pays an annual dividend of $1.60 per share and has a dividend yield of 2.9%. Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 1.8%. Kforce pays out 75.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kelly Services pays out -3.8% of its earnings in the form of a dividend.

Summary

Kforce beats Kelly Services on 13 of the 17 factors compared between the two stocks.

How does Kelly Services compare to Barrett Business Services?

Kelly Services (NASDAQ:KELYA) and Barrett Business Services (NASDAQ:BBSI) are both small-cap industrials companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, earnings, profitability, dividends, risk, institutional ownership, media sentiment and analyst recommendations.

Kelly Services has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market. Comparatively, Barrett Business Services has a beta of 0.92, suggesting that its share price is 8% less volatile than the broader market.

76.3% of Kelly Services shares are held by institutional investors. Comparatively, 86.8% of Barrett Business Services shares are held by institutional investors. 5.4% of Kelly Services shares are held by insiders. Comparatively, 4.8% of Barrett Business Services shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Barrett Business Services has lower revenue, but higher earnings than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Barrett Business Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Kelly Services$4.06B0.14-$254.10M-$7.81N/A
Barrett Business Services$1.27B0.65$54.45M$1.3624.93

In the previous week, Barrett Business Services had 2 more articles in the media than Kelly Services. MarketBeat recorded 3 mentions for Barrett Business Services and 1 mentions for Kelly Services. Barrett Business Services' average media sentiment score of 1.01 beat Kelly Services' score of 0.00 indicating that Barrett Business Services is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Kelly Services
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Barrett Business Services
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 1.8%. Barrett Business Services pays an annual dividend of $0.32 per share and has a dividend yield of 0.9%. Kelly Services pays out -3.8% of its earnings in the form of a dividend. Barrett Business Services pays out 23.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Barrett Business Services has raised its dividend for 1 consecutive years. Kelly Services is clearly the better dividend stock, given its higher yield and lower payout ratio.

Barrett Business Services has a net margin of 2.77% compared to Kelly Services' net margin of -6.73%. Barrett Business Services' return on equity of 20.95% beat Kelly Services' return on equity.

Company Net Margins Return on Equity Return on Assets
Kelly Services-6.73% 2.69% 1.19%
Barrett Business Services 2.77%20.95%6.11%

Kelly Services presently has a consensus price target of $20.00, indicating a potential upside of 18.62%. Barrett Business Services has a consensus price target of $41.00, indicating a potential upside of 20.91%. Given Barrett Business Services' stronger consensus rating and higher probable upside, analysts clearly believe Barrett Business Services is more favorable than Kelly Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kelly Services
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Barrett Business Services
1 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.50

Summary

Barrett Business Services beats Kelly Services on 15 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding KELYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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KELYA vs. The Competition

MetricKelly ServicesProfessional Services IndustryIndustrials SectorNASDAQ Exchange
Market Cap$585.58M$7.92B$10.43B$12.91B
Dividend Yield1.80%3.74%97.25%9.14%
P/E Ratio-2.1638.0326.1225.45
Price / Sales0.1424.13384.95105.98
Price / Cash3.2222.5224.2652.44
Price / Book0.607.284.626.17
Net Income-$254.10M$236.65M$610.95M$350.08M
7 Day Performance-2.43%-2.17%-0.71%-0.14%
1 Month Performance7.94%-0.79%-1.32%0.94%
1 Year Performance21.56%-7.52%9.68%14.02%

Kelly Services Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
KELYA
Kelly Services
3.4241 of 5 stars
$16.86
+0.9%
$20.00
+18.6%
+21.6%$585.58M$4.06BN/A3,600
KELYB
Kelly Services
0.581 of 5 stars
$23.27
-3.8%
N/A+68.3%$808.17M$4.25BN/A7,100
NSP
Insperity
3.1374 of 5 stars
$52.36
-1.9%
$53.33
+1.9%
-3.9%$2.00B$6.81BN/A4,200
UPWK
Upwork
4.004 of 5 stars
$9.13
+1.1%
$13.05
+43.0%
-45.7%$1.14B$787.78M11.82850
KFRC
Kforce
4.0197 of 5 stars
$55.14
-4.2%
$60.67
+10.0%
+69.7%$987.83M$1.34B20.5812,000

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This page (NASDAQ:KELYA) was last updated on 9/6/2026 by MarketBeat.com Staff.
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