USA Today (TDAY) Competitors

$7.38 +0.11 (+1.51%)

As of 03:58 PM Eastern

TDAY vs. MH, WLYB, WLY, WBTN, and LEE

Should you buy USA Today stock or one of its competitors? MarketBeat compares USA Today with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with USA Today include McGraw Hill (MH), John Wiley & Sons (WLYB), John Wiley & Sons (WLY), WEBTOON Entertainment (WBTN), and Lee Enterprises (LEE). These companies are all part of the "printing and publishing" industry.

How does USA Today compare to McGraw Hill?

McGraw Hill (NYSE:MH) and USA Today (NYSE:TDAY) are both printing and publishing companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, dividends, valuation, earnings, profitability and analyst recommendations.

USA Today has a net margin of 1.27% compared to McGraw Hill's net margin of 0.00%. USA Today's return on equity of 21.75% beat McGraw Hill's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
McGraw Hill	N/A	N/A	N/A
USA Today	1.27%	21.75%	2.09%

In the previous week, USA Today had 9 more articles in the media than McGraw Hill. MarketBeat recorded 9 mentions for USA Today and 0 mentions for McGraw Hill. McGraw Hill's average media sentiment score of 1.00 beat USA Today's score of 0.10 indicating that McGraw Hill is being referred to more favorably in the media.

Company	Overall Sentiment
McGraw Hill	Positive
USA Today	Neutral

USA Today has higher revenue and earnings than McGraw Hill. McGraw Hill is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
McGraw Hill	N/A	N/A	N/A	$1.68	6.78
USA Today	$2.28B	0.48	$1.75M	$0.06	123.00

McGraw Hill currently has a consensus target price of $20.38, suggesting a potential upside of 78.96%. USA Today has a consensus target price of $7.70, suggesting a potential upside of 4.34%. Given McGraw Hill's stronger consensus rating and higher probable upside, equities analysts plainly believe McGraw Hill is more favorable than USA Today.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
McGraw Hill	1 Sell rating(s)	2 Hold rating(s)	10 Buy rating(s)	2 Strong Buy rating(s)	2.87
USA Today	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25

76.7% of USA Today shares are held by institutional investors. 4.4% of USA Today shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

USA Today beats McGraw Hill on 8 of the 14 factors compared between the two stocks.

How does USA Today compare to John Wiley & Sons?

John Wiley & Sons (NYSE:WLYB) and USA Today (NYSE:TDAY) are both printing and publishing companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, media sentiment, dividends, valuation, earnings, profitability and analyst recommendations.

John Wiley & Sons has a net margin of 9.24% compared to USA Today's net margin of 1.27%. John Wiley & Sons' return on equity of 28.38% beat USA Today's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
John Wiley & Sons	9.24%	28.38%	8.24%
USA Today	1.27%	21.75%	2.09%

In the previous week, USA Today had 9 more articles in the media than John Wiley & Sons. MarketBeat recorded 9 mentions for USA Today and 0 mentions for John Wiley & Sons. USA Today's average media sentiment score of 0.10 beat John Wiley & Sons' score of 0.00 indicating that USA Today is being referred to more favorably in the news media.

Company	Overall Sentiment
John Wiley & Sons	Neutral
USA Today	Neutral

USA Today has a consensus target price of $7.70, suggesting a potential upside of 4.34%. Given USA Today's stronger consensus rating and higher probable upside, analysts plainly believe USA Today is more favorable than John Wiley & Sons.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
John Wiley & Sons	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
USA Today	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25

0.5% of John Wiley & Sons shares are held by institutional investors. Comparatively, 76.7% of USA Today shares are held by institutional investors. 29.7% of John Wiley & Sons shares are held by insiders. Comparatively, 4.4% of USA Today shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

John Wiley & Sons has higher earnings, but lower revenue than USA Today. John Wiley & Sons is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
John Wiley & Sons	$1.67B	1.27	$84.16M	$2.87	14.44
USA Today	$2.28B	0.48	$1.75M	$0.06	123.00

John Wiley & Sons has a beta of 0.57, suggesting that its share price is 43% less volatile than the broader market. Comparatively, USA Today has a beta of 1.42, suggesting that its share price is 42% more volatile than the broader market.

Summary

USA Today beats John Wiley & Sons on 9 of the 16 factors compared between the two stocks.

How does USA Today compare to John Wiley & Sons?

USA Today (NYSE:TDAY) and John Wiley & Sons (NYSE:WLY) are both printing and publishing companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, valuation, earnings, profitability, media sentiment and analyst recommendations.

John Wiley & Sons has lower revenue, but higher earnings than USA Today. John Wiley & Sons is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
USA Today	$2.28B	0.48	$1.75M	$0.06	123.00
John Wiley & Sons	$1.67B	1.23	$84.16M	$2.87	13.90

76.7% of USA Today shares are owned by institutional investors. Comparatively, 73.9% of John Wiley & Sons shares are owned by institutional investors. 4.4% of USA Today shares are owned by insiders. Comparatively, 16.7% of John Wiley & Sons shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

John Wiley & Sons has a net margin of 9.24% compared to USA Today's net margin of 1.27%. John Wiley & Sons' return on equity of 28.38% beat USA Today's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
USA Today	1.27%	21.75%	2.09%
John Wiley & Sons	9.24%	28.38%	8.24%

Company	Overall Sentiment
USA Today	Neutral
John Wiley & Sons	Neutral

USA Today presently has a consensus target price of $7.70, indicating a potential upside of 4.34%. Given USA Today's higher possible upside, analysts plainly believe USA Today is more favorable than John Wiley & Sons.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
USA Today	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25
John Wiley & Sons	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	1 Strong Buy rating(s)	3.00

USA Today has a beta of 1.42, indicating that its share price is 42% more volatile than the broader market. Comparatively, John Wiley & Sons has a beta of 0.79, indicating that its share price is 21% less volatile than the broader market.

Summary

John Wiley & Sons beats USA Today on 9 of the 17 factors compared between the two stocks.

How does USA Today compare to WEBTOON Entertainment?

WEBTOON Entertainment (NASDAQ:WBTN) and USA Today (NYSE:TDAY) are both small-cap printing and publishing companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, earnings, institutional ownership, media sentiment and dividends.

USA Today has a net margin of 1.27% compared to WEBTOON Entertainment's net margin of -24.12%. USA Today's return on equity of 21.75% beat WEBTOON Entertainment's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WEBTOON Entertainment	-24.12%	2.55%	1.96%
USA Today	1.27%	21.75%	2.09%

WEBTOON Entertainment has a beta of 2.59, indicating that its share price is 159% more volatile than the broader market. Comparatively, USA Today has a beta of 1.42, indicating that its share price is 42% more volatile than the broader market.

76.7% of USA Today shares are held by institutional investors. 5.5% of WEBTOON Entertainment shares are held by insiders. Comparatively, 4.4% of USA Today shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

WEBTOON Entertainment currently has a consensus target price of $15.75, indicating a potential upside of 30.27%. USA Today has a consensus target price of $7.70, indicating a potential upside of 4.34%. Given WEBTOON Entertainment's higher probable upside, analysts plainly believe WEBTOON Entertainment is more favorable than USA Today.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WEBTOON Entertainment	1 Sell rating(s)	6 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.11
USA Today	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25

USA Today has higher revenue and earnings than WEBTOON Entertainment. WEBTOON Entertainment is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WEBTOON Entertainment	$1.38B	1.18	-$345.93M	-$2.55	N/A
USA Today	$2.28B	0.48	$1.75M	$0.06	123.00

In the previous week, WEBTOON Entertainment had 3 more articles in the media than USA Today. MarketBeat recorded 12 mentions for WEBTOON Entertainment and 9 mentions for USA Today. WEBTOON Entertainment's average media sentiment score of 0.74 beat USA Today's score of 0.10 indicating that WEBTOON Entertainment is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WEBTOON Entertainment	3 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
USA Today	1 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

USA Today beats WEBTOON Entertainment on 9 of the 15 factors compared between the two stocks.

How does USA Today compare to Lee Enterprises?

Lee Enterprises (NYSE:LEE) and USA Today (NYSE:TDAY) are both small-cap printing and publishing companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, earnings, risk, dividends, media sentiment, valuation, analyst recommendations and profitability.

Lee Enterprises has a beta of 0.2, suggesting that its stock price is 80% less volatile than the broader market. Comparatively, USA Today has a beta of 1.42, suggesting that its stock price is 42% more volatile than the broader market.

USA Today has a consensus target price of $7.70, indicating a potential upside of 4.34%. Given USA Today's stronger consensus rating and higher possible upside, analysts clearly believe USA Today is more favorable than Lee Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lee Enterprises	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
USA Today	1 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.25

39.2% of Lee Enterprises shares are held by institutional investors. Comparatively, 76.7% of USA Today shares are held by institutional investors. 54.2% of Lee Enterprises shares are held by insiders. Comparatively, 4.4% of USA Today shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, USA Today had 5 more articles in the media than Lee Enterprises. MarketBeat recorded 9 mentions for USA Today and 4 mentions for Lee Enterprises. Lee Enterprises' average media sentiment score of 1.58 beat USA Today's score of 0.10 indicating that Lee Enterprises is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lee Enterprises	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
USA Today	1 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

USA Today has a net margin of 1.27% compared to Lee Enterprises' net margin of -7.21%. USA Today's return on equity of 21.75% beat Lee Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lee Enterprises	-7.21%	-325.44%	-6.55%
USA Today	1.27%	21.75%	2.09%

USA Today has higher revenue and earnings than Lee Enterprises. Lee Enterprises is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lee Enterprises	$532.43M	0.36	-$25.84M	-$2.45	N/A
USA Today	$2.28B	0.48	$1.75M	$0.06	123.00

Summary

USA Today beats Lee Enterprises on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TDAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

TDAY vs. The Competition

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Metric	USA Today	ADVERTISING/MKTG SVCS Industry	Business Sector	NYSE Exchange
Market Cap	$1.08B	$1.96B	$6.37B	$22.72B
Dividend Yield	N/A	4.32%	3.15%	4.09%
P/E Ratio	123.02	26.38	30.64	30.24
Price / Sales	0.48	83.80	436.86	92.35
Price / Cash	6.26	10.52	23.10	25.31
Price / Book	7.69	17.39	6.74	4.59
Net Income	$1.75M	$17.81M	$200.18M	$1.06B
7 Day Performance	-3.15%	-4.39%	1.87%	-2.26%
1 Month Performance	-0.40%	4.49%	-2.19%	0.00%
1 Year Performance	107.89%	375.93%	35.75%	22.53%

USA Today Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
TDAY USA Today	0.476 of 5 stars	$7.38 +1.5%	$7.70 +4.3%	+98.6%	$1.08B	$2.28B	123.02	7,500
MH McGraw Hill	4.1837 of 5 stars	$11.29 -0.6%	$20.38 +80.5%	N/A	$2.16B	$2.11B	6.72	4,200	Positive News
WLYB John Wiley & Sons	2.0362 of 5 stars	$41.86 +1.6%	N/A	-4.9%	$2.15B	$1.68B	14.59	9,500
WLY John Wiley & Sons	2.3371 of 5 stars	$40.49 +0.8%	N/A	-8.8%	$2.08B	$1.68B	14.12	5,200
WBTN WEBTOON Entertainment	3.159 of 5 stars	$12.75 -2.9%	$15.07 +18.2%	+57.8%	$1.72B	$1.38B	N/A	1,800	Gap Down

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This page (NYSE:TDAY) was last updated on 5/15/2026 by MarketBeat.com Staff.

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USA Today (TDAY) Competitors

TDAY vs. MH, WLYB, WLY, WBTN, and LEE

How does USA Today compare to McGraw Hill?

Summary

How does USA Today compare to John Wiley & Sons?

Summary

How does USA Today compare to John Wiley & Sons?

Summary

How does USA Today compare to WEBTOON Entertainment?

Summary

How does USA Today compare to Lee Enterprises?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

TDAY vs. The Competition

USA Today Competitors List

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USA Today (TDAY) Competitors

TDAY vs. MH, WLYB, WLY, WBTN, and LEE

How does USA Today compare to McGraw Hill?

Is MH or TDAY more profitable?

Does the media prefer MH or TDAY?

Which has better earnings and valuation, MH or TDAY?

Do analysts rate MH or TDAY?

Do institutionals & insiders believe in MH or TDAY?

Summary

How does USA Today compare to John Wiley & Sons?

Is WLYB or TDAY more profitable?

Does the media favor WLYB or TDAY?

Do analysts rate WLYB or TDAY?

Do institutionals & insiders believe in WLYB or TDAY?

Which has better earnings and valuation, WLYB or TDAY?

Which has more risk and volatility, WLYB or TDAY?

Summary

How does USA Today compare to John Wiley & Sons?

Which has stronger earnings and valuation, TDAY or WLY?

Do insiders and institutionals believe in TDAY or WLY?

Is TDAY or WLY more profitable?

Does the media refer more to TDAY or WLY?

Do analysts prefer TDAY or WLY?

Which has more risk and volatility, TDAY or WLY?

Summary

How does USA Today compare to WEBTOON Entertainment?

Is WBTN or TDAY more profitable?

Which has more risk and volatility, WBTN or TDAY?

Do insiders & institutionals have more ownership in WBTN or TDAY?

Do analysts recommend WBTN or TDAY?

Which has better valuation & earnings, WBTN or TDAY?

Does the media favor WBTN or TDAY?

Summary

How does USA Today compare to Lee Enterprises?

Which has more volatility and risk, LEE or TDAY?

Do analysts rate LEE or TDAY?

Do insiders & institutionals have more ownership in LEE or TDAY?

Does the media prefer LEE or TDAY?

Is LEE or TDAY more profitable?

Which has higher valuation & earnings, LEE or TDAY?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

TDAY vs. The Competition

USA Today Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools