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USA Today (TDAY) Competitors

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$7.07 +0.01 (+0.14%)
As of 10/2/2026 03:58 PM Eastern

TDAY vs. PPLI, WLY, WLYB, SCHL, and LEE

Should you buy USA Today stock or one of its competitors? USA Today's main competitors and comparable companies include People Incorporated Common Stock (PPLI), John Wiley & Sons (WLY), John Wiley & Sons (WLYB), Scholastic (SCHL), and Lee Enterprises (LEE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "publishing" industry.

How does USA Today compare to People Incorporated Common Stock?

USA Today (NYSE:TDAY) and People Incorporated Common Stock (NASDAQ:PPLI) are both communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, media sentiment, institutional ownership, profitability, valuation, dividends, earnings and risk.

People Incorporated Common Stock has a net margin of 16.05% compared to USA Today's net margin of -1.81%. People Incorporated Common Stock's return on equity of 8.48% beat USA Today's return on equity.

Company Net Margins Return on Equity Return on Assets
USA Today-1.81% -21.13% -1.85%
People Incorporated Common Stock 16.05%8.48%5.71%

USA Today presently has a consensus target price of $9.03, suggesting a potential upside of 27.65%. People Incorporated Common Stock has a consensus target price of $56.08, suggesting a potential upside of 35.85%. Given People Incorporated Common Stock's stronger consensus rating and higher probable upside, analysts plainly believe People Incorporated Common Stock is more favorable than USA Today.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USA Today
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
People Incorporated Common Stock
1 Sell rating(s)
4 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.67

76.7% of USA Today shares are owned by institutional investors. Comparatively, 88.9% of People Incorporated Common Stock shares are owned by institutional investors. 4.4% of USA Today shares are owned by company insiders. Comparatively, 16.1% of People Incorporated Common Stock shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

USA Today has a beta of 1.4, suggesting that its share price is 40% more volatile than the broader market. Comparatively, People Incorporated Common Stock has a beta of 1.04, suggesting that its share price is 4% more volatile than the broader market.

USA Today has higher earnings, but lower revenue than People Incorporated Common Stock. USA Today is trading at a lower price-to-earnings ratio than People Incorporated Common Stock, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USA Today$2.30B0.45$1.75M-$0.30N/A
People Incorporated Common Stock$2.39B1.18-$104.03M$4.489.21

In the previous week, USA Today had 15 more articles in the media than People Incorporated Common Stock. MarketBeat recorded 16 mentions for USA Today and 1 mentions for People Incorporated Common Stock. USA Today's average media sentiment score of 0.68 beat People Incorporated Common Stock's score of 0.25 indicating that USA Today is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
USA Today
7 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
People Incorporated Common Stock
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

People Incorporated Common Stock beats USA Today on 13 of the 17 factors compared between the two stocks.

How does USA Today compare to John Wiley & Sons?

USA Today (NYSE:TDAY) and John Wiley & Sons (NYSE:WLY) are both communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, media sentiment, risk, valuation, dividends, profitability and analyst recommendations.

John Wiley & Sons has lower revenue, but higher earnings than USA Today. USA Today is trading at a lower price-to-earnings ratio than John Wiley & Sons, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USA Today$2.30B0.45$1.75M-$0.30N/A
John Wiley & Sons$1.68B1.44$221.62M$3.7812.57

USA Today presently has a consensus price target of $9.03, indicating a potential upside of 27.65%. Given USA Today's stronger consensus rating and higher probable upside, equities analysts plainly believe USA Today is more favorable than John Wiley & Sons.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USA Today
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
John Wiley & Sons
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

John Wiley & Sons has a net margin of 11.90% compared to USA Today's net margin of -1.81%. John Wiley & Sons' return on equity of 27.99% beat USA Today's return on equity.

Company Net Margins Return on Equity Return on Assets
USA Today-1.81% -21.13% -1.85%
John Wiley & Sons 11.90%27.99%8.16%

USA Today has a beta of 1.4, meaning that its stock price is 40% more volatile than the broader market. Comparatively, John Wiley & Sons has a beta of 0.76, meaning that its stock price is 24% less volatile than the broader market.

76.7% of USA Today shares are owned by institutional investors. Comparatively, 73.9% of John Wiley & Sons shares are owned by institutional investors. 4.4% of USA Today shares are owned by insiders. Comparatively, 17.6% of John Wiley & Sons shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, USA Today had 15 more articles in the media than John Wiley & Sons. MarketBeat recorded 16 mentions for USA Today and 1 mentions for John Wiley & Sons. USA Today's average media sentiment score of 0.68 beat John Wiley & Sons' score of 0.50 indicating that USA Today is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
USA Today
7 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
John Wiley & Sons
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

USA Today and John Wiley & Sons tied by winning 8 of the 16 factors compared between the two stocks.

How does USA Today compare to John Wiley & Sons?

USA Today (NYSE:TDAY) and John Wiley & Sons (NYSE:WLYB) are both communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, risk, institutional ownership, valuation, media sentiment, dividends, analyst recommendations and earnings.

USA Today has a beta of 1.4, indicating that its share price is 40% more volatile than the broader market. Comparatively, John Wiley & Sons has a beta of 0.54, indicating that its share price is 46% less volatile than the broader market.

John Wiley & Sons has a net margin of 11.90% compared to USA Today's net margin of -1.81%. John Wiley & Sons' return on equity of 27.99% beat USA Today's return on equity.

Company Net Margins Return on Equity Return on Assets
USA Today-1.81% -21.13% -1.85%
John Wiley & Sons 11.90%27.99%8.16%

76.7% of USA Today shares are held by institutional investors. Comparatively, 0.5% of John Wiley & Sons shares are held by institutional investors. 4.4% of USA Today shares are held by company insiders. Comparatively, 29.7% of John Wiley & Sons shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

John Wiley & Sons has lower revenue, but higher earnings than USA Today. USA Today is trading at a lower price-to-earnings ratio than John Wiley & Sons, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USA Today$2.30B0.45$1.75M-$0.30N/A
John Wiley & Sons$1.68B1.50$221.62M$3.7813.10

USA Today currently has a consensus target price of $9.03, indicating a potential upside of 27.65%. Given USA Today's stronger consensus rating and higher probable upside, analysts plainly believe USA Today is more favorable than John Wiley & Sons.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USA Today
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
John Wiley & Sons
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, USA Today had 14 more articles in the media than John Wiley & Sons. MarketBeat recorded 16 mentions for USA Today and 2 mentions for John Wiley & Sons. USA Today's average media sentiment score of 0.68 beat John Wiley & Sons' score of 0.00 indicating that USA Today is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
USA Today
7 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
John Wiley & Sons
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

USA Today and John Wiley & Sons tied by winning 8 of the 16 factors compared between the two stocks.

How does USA Today compare to Scholastic?

USA Today (NYSE:TDAY) and Scholastic (NASDAQ:SCHL) are both small-cap communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, valuation, media sentiment, risk, earnings, analyst recommendations, dividends and institutional ownership.

USA Today presently has a consensus price target of $9.03, indicating a potential upside of 27.65%. Scholastic has a consensus price target of $35.00, indicating a potential downside of 3.31%. Given USA Today's stronger consensus rating and higher possible upside, research analysts clearly believe USA Today is more favorable than Scholastic.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USA Today
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Scholastic
0 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Scholastic has lower revenue, but higher earnings than USA Today. USA Today is trading at a lower price-to-earnings ratio than Scholastic, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USA Today$2.30B0.45$1.75M-$0.30N/A
Scholastic$1.58B0.43$56.70M$1.4025.86

In the previous week, Scholastic had 7 more articles in the media than USA Today. MarketBeat recorded 23 mentions for Scholastic and 16 mentions for USA Today. USA Today's average media sentiment score of 0.68 beat Scholastic's score of 0.21 indicating that USA Today is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
USA Today
7 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Scholastic
3 Very Positive mention(s)
6 Positive mention(s)
5 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral

76.7% of USA Today shares are held by institutional investors. Comparatively, 82.6% of Scholastic shares are held by institutional investors. 4.4% of USA Today shares are held by company insiders. Comparatively, 12.8% of Scholastic shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Scholastic has a net margin of 3.60% compared to USA Today's net margin of -1.81%. Scholastic's return on equity of 5.00% beat USA Today's return on equity.

Company Net Margins Return on Equity Return on Assets
USA Today-1.81% -21.13% -1.85%
Scholastic 3.60%5.00%2.22%

USA Today has a beta of 1.4, meaning that its stock price is 40% more volatile than the broader market. Comparatively, Scholastic has a beta of 1.08, meaning that its stock price is 8% more volatile than the broader market.

Summary

Scholastic beats USA Today on 9 of the 16 factors compared between the two stocks.

How does USA Today compare to Lee Enterprises?

USA Today (NYSE:TDAY) and Lee Enterprises (NYSE:LEE) are both small-cap communication services companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, dividends, media sentiment, analyst recommendations, institutional ownership, earnings, risk and profitability.

USA Today has a net margin of -1.81% compared to Lee Enterprises' net margin of -7.21%. USA Today's return on equity of -21.13% beat Lee Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
USA Today-1.81% -21.13% -1.85%
Lee Enterprises -7.21%-325.44%-6.55%

USA Today presently has a consensus price target of $9.03, suggesting a potential upside of 27.65%. Given USA Today's stronger consensus rating and higher possible upside, equities research analysts clearly believe USA Today is more favorable than Lee Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USA Today
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Lee Enterprises
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

USA Today has higher revenue and earnings than Lee Enterprises. USA Today is trading at a lower price-to-earnings ratio than Lee Enterprises, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USA Today$2.30B0.45$1.75M-$0.30N/A
Lee Enterprises$517.10M0.29-$25.84M-$1.93N/A

76.7% of USA Today shares are owned by institutional investors. Comparatively, 39.2% of Lee Enterprises shares are owned by institutional investors. 4.4% of USA Today shares are owned by insiders. Comparatively, 54.2% of Lee Enterprises shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

USA Today has a beta of 1.4, suggesting that its share price is 40% more volatile than the broader market. Comparatively, Lee Enterprises has a beta of 0.38, suggesting that its share price is 62% less volatile than the broader market.

In the previous week, USA Today had 11 more articles in the media than Lee Enterprises. MarketBeat recorded 16 mentions for USA Today and 5 mentions for Lee Enterprises. USA Today's average media sentiment score of 0.68 beat Lee Enterprises' score of 0.59 indicating that USA Today is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
USA Today
7 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Lee Enterprises
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

USA Today beats Lee Enterprises on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TDAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TDAY vs. The Competition

MetricUSA TodayMedia IndustryCommunication Services SectorNYSE Exchange
Market Cap$1.04B$2.87B$34.12B$22.78B
Dividend YieldN/A5.68%5.56%3.73%
P/E Ratio-23.5728.98232.6727.75
Price / Sales0.4548.0366.6821.39
Price / Cash5.8917.0420.2238.23
Price / Book6.7312.6212.164.64
Net Income$1.75M$35.40M$1.12B$1.08B
7 Day Performance9.78%-2.82%-1.63%-1.06%
1 Month Performance11.69%-4.76%-4.11%-5.60%
1 Year Performance69.75%-10.59%-9.55%5.09%

USA Today Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TDAY
USA Today
1.897 of 5 stars
$7.07
+0.1%
$9.03
+27.7%
+69.7%$1.04B$2.30BN/A7,500
PPLI
People Incorporated Common Stock
3.2685 of 5 stars
$39.80
-0.5%
$56.08
+40.9%
+19.3%$2.73B$2.39B8.885,156
WLY
John Wiley & Sons
2.5517 of 5 stars
$47.80
+0.5%
N/A+18.7%$2.42B$1.68B12.644,500
WLYB
John Wiley & Sons
1.5747 of 5 stars
$47.77
flat
N/A+23.0%$2.42B$1.68B12.644,500
SCHL
Scholastic
3.4976 of 5 stars
$33.30
+2.9%
$42.00
+26.1%
+26.0%$625.51M$1.58B23.696,905

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This page (NYSE:TDAY) was last updated on 10/4/2026 by MarketBeat.com Staff.
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