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USA Today (TDAY) Competitors

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$9.05 +0.06 (+0.67%)
As of 03:58 PM Eastern

TDAY vs. PPLI, WLY, WLYB, SCHL, and LEE

Should you buy USA Today stock or one of its competitors? MarketBeat compares USA Today with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with USA Today include People Incorporated Common Stock (PPLI), John Wiley & Sons (WLY), John Wiley & Sons (WLYB), Scholastic (SCHL), and Lee Enterprises (LEE). These companies are all part of the "publishing" industry.

How does USA Today compare to People Incorporated Common Stock?

People Incorporated Common Stock (NASDAQ:PPLI) and USA Today (NYSE:TDAY) are both communication services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and media sentiment.

In the previous week, USA Today had 1 more articles in the media than People Incorporated Common Stock. MarketBeat recorded 12 mentions for USA Today and 11 mentions for People Incorporated Common Stock. People Incorporated Common Stock's average media sentiment score of 0.94 beat USA Today's score of 0.85 indicating that People Incorporated Common Stock is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
People Incorporated Common Stock
5 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
USA Today
3 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

88.9% of People Incorporated Common Stock shares are owned by institutional investors. Comparatively, 76.7% of USA Today shares are owned by institutional investors. 16.1% of People Incorporated Common Stock shares are owned by insiders. Comparatively, 4.4% of USA Today shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

People Incorporated Common Stock currently has a consensus target price of $53.62, suggesting a potential upside of 15.48%. USA Today has a consensus target price of $9.03, suggesting a potential downside of 0.28%. Given People Incorporated Common Stock's higher possible upside, equities analysts plainly believe People Incorporated Common Stock is more favorable than USA Today.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
People Incorporated Common Stock
1 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.50
USA Today
1 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

People Incorporated Common Stock has a beta of 1.04, suggesting that its share price is 4% more volatile than the broader market. Comparatively, USA Today has a beta of 1.4, suggesting that its share price is 40% more volatile than the broader market.

USA Today has lower revenue, but higher earnings than People Incorporated Common Stock. People Incorporated Common Stock is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
People Incorporated Common Stock$2.39B1.33-$104.03M$0.37125.49
USA Today$2.30B0.58$1.75M$0.06150.83

People Incorporated Common Stock has a net margin of 16.05% compared to USA Today's net margin of 1.27%. USA Today's return on equity of 21.75% beat People Incorporated Common Stock's return on equity.

Company Net Margins Return on Equity Return on Assets
People Incorporated Common Stock16.05% 8.66% 5.80%
USA Today 1.27%21.75%2.09%

Summary

People Incorporated Common Stock beats USA Today on 10 of the 15 factors compared between the two stocks.

How does USA Today compare to John Wiley & Sons?

USA Today (NYSE:TDAY) and John Wiley & Sons (NYSE:WLY) are both communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, media sentiment, valuation, risk, dividends, analyst recommendations, institutional ownership and earnings.

John Wiley & Sons has lower revenue, but higher earnings than USA Today. John Wiley & Sons is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USA Today$2.30B0.58$1.75M$0.06150.83
John Wiley & Sons$1.68B1.66$221.62M$4.2312.94

In the previous week, USA Today had 9 more articles in the media than John Wiley & Sons. MarketBeat recorded 12 mentions for USA Today and 3 mentions for John Wiley & Sons. USA Today's average media sentiment score of 0.85 beat John Wiley & Sons' score of 0.77 indicating that USA Today is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
USA Today
3 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
John Wiley & Sons
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

76.7% of USA Today shares are held by institutional investors. Comparatively, 73.9% of John Wiley & Sons shares are held by institutional investors. 4.4% of USA Today shares are held by company insiders. Comparatively, 16.7% of John Wiley & Sons shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

John Wiley & Sons has a net margin of 13.22% compared to USA Today's net margin of 1.27%. John Wiley & Sons' return on equity of 29.01% beat USA Today's return on equity.

Company Net Margins Return on Equity Return on Assets
USA Today1.27% 21.75% 2.09%
John Wiley & Sons 13.22%29.01%8.78%

USA Today presently has a consensus target price of $9.03, suggesting a potential downside of 0.28%. Given USA Today's higher probable upside, research analysts plainly believe USA Today is more favorable than John Wiley & Sons.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USA Today
1 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
John Wiley & Sons
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50

USA Today has a beta of 1.4, suggesting that its stock price is 40% more volatile than the broader market. Comparatively, John Wiley & Sons has a beta of 0.78, suggesting that its stock price is 22% less volatile than the broader market.

Summary

USA Today beats John Wiley & Sons on 8 of the 15 factors compared between the two stocks.

How does USA Today compare to John Wiley & Sons?

USA Today (NYSE:TDAY) and John Wiley & Sons (NYSE:WLYB) are both communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, media sentiment, earnings, dividends, analyst recommendations and institutional ownership.

USA Today presently has a consensus price target of $9.03, suggesting a potential downside of 0.28%. Given USA Today's stronger consensus rating and higher possible upside, research analysts plainly believe USA Today is more favorable than John Wiley & Sons.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USA Today
1 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
John Wiley & Sons
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, USA Today had 10 more articles in the media than John Wiley & Sons. MarketBeat recorded 12 mentions for USA Today and 2 mentions for John Wiley & Sons. USA Today's average media sentiment score of 0.85 beat John Wiley & Sons' score of 0.00 indicating that USA Today is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
USA Today
3 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
John Wiley & Sons
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

76.7% of USA Today shares are owned by institutional investors. Comparatively, 0.5% of John Wiley & Sons shares are owned by institutional investors. 4.4% of USA Today shares are owned by insiders. Comparatively, 29.7% of John Wiley & Sons shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

John Wiley & Sons has a net margin of 13.22% compared to USA Today's net margin of 1.27%. John Wiley & Sons' return on equity of 29.01% beat USA Today's return on equity.

Company Net Margins Return on Equity Return on Assets
USA Today1.27% 21.75% 2.09%
John Wiley & Sons 13.22%29.01%8.78%

John Wiley & Sons has lower revenue, but higher earnings than USA Today. John Wiley & Sons is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USA Today$2.30B0.58$1.75M$0.06150.83
John Wiley & Sons$1.68B1.59$221.62M$4.2312.45

USA Today has a beta of 1.4, meaning that its share price is 40% more volatile than the broader market. Comparatively, John Wiley & Sons has a beta of 0.54, meaning that its share price is 46% less volatile than the broader market.

Summary

USA Today beats John Wiley & Sons on 9 of the 16 factors compared between the two stocks.

How does USA Today compare to Scholastic?

USA Today (NYSE:TDAY) and Scholastic (NASDAQ:SCHL) are both small-cap communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, dividends, institutional ownership, valuation, earnings and profitability.

USA Today presently has a consensus target price of $9.03, suggesting a potential downside of 0.28%. Scholastic has a consensus target price of $42.00, suggesting a potential downside of 3.47%. Given USA Today's stronger consensus rating and higher probable upside, equities analysts clearly believe USA Today is more favorable than Scholastic.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USA Today
1 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
Scholastic
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

76.7% of USA Today shares are held by institutional investors. Comparatively, 82.6% of Scholastic shares are held by institutional investors. 4.4% of USA Today shares are held by company insiders. Comparatively, 8.8% of Scholastic shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Scholastic has lower revenue, but higher earnings than USA Today. Scholastic is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USA Today$2.30B0.58$1.75M$0.06150.83
Scholastic$1.58B0.52$56.70M$2.3418.59

USA Today has a beta of 1.4, suggesting that its share price is 40% more volatile than the broader market. Comparatively, Scholastic has a beta of 1.01, suggesting that its share price is 1% more volatile than the broader market.

In the previous week, USA Today had 5 more articles in the media than Scholastic. MarketBeat recorded 12 mentions for USA Today and 7 mentions for Scholastic. USA Today's average media sentiment score of 0.85 beat Scholastic's score of 0.36 indicating that USA Today is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
USA Today
3 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Scholastic
3 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Scholastic has a net margin of 3.58% compared to USA Today's net margin of 1.27%. USA Today's return on equity of 21.75% beat Scholastic's return on equity.

Company Net Margins Return on Equity Return on Assets
USA Today1.27% 21.75% 2.09%
Scholastic 3.58%5.29%2.43%

Summary

USA Today beats Scholastic on 10 of the 16 factors compared between the two stocks.

How does USA Today compare to Lee Enterprises?

Lee Enterprises (NYSE:LEE) and USA Today (NYSE:TDAY) are both small-cap communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, risk, valuation, profitability, institutional ownership and earnings.

USA Today has a net margin of 1.27% compared to Lee Enterprises' net margin of -7.21%. USA Today's return on equity of 21.75% beat Lee Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Lee Enterprises-7.21% -325.44% -6.55%
USA Today 1.27%21.75%2.09%

USA Today has a consensus price target of $9.03, suggesting a potential downside of 0.28%. Given USA Today's stronger consensus rating and higher probable upside, analysts clearly believe USA Today is more favorable than Lee Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lee Enterprises
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
USA Today
1 Sell rating(s)
0 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50

39.2% of Lee Enterprises shares are owned by institutional investors. Comparatively, 76.7% of USA Today shares are owned by institutional investors. 54.2% of Lee Enterprises shares are owned by insiders. Comparatively, 4.4% of USA Today shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Lee Enterprises has a beta of 0.34, indicating that its stock price is 66% less volatile than the broader market. Comparatively, USA Today has a beta of 1.4, indicating that its stock price is 40% more volatile than the broader market.

In the previous week, USA Today had 12 more articles in the media than Lee Enterprises. MarketBeat recorded 12 mentions for USA Today and 0 mentions for Lee Enterprises. USA Today's average media sentiment score of 0.85 beat Lee Enterprises' score of 0.00 indicating that USA Today is being referred to more favorably in the news media.

Company Overall Sentiment
Lee Enterprises Neutral
USA Today Positive

USA Today has higher revenue and earnings than Lee Enterprises. Lee Enterprises is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lee Enterprises$532.43M0.34-$25.84M-$2.45N/A
USA Today$2.30B0.58$1.75M$0.06150.83

Summary

USA Today beats Lee Enterprises on 15 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TDAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TDAY vs. The Competition

MetricUSA TodayMedia IndustryCommunication Services SectorNYSE Exchange
Market Cap$1.32B$3.11B$33.92B$23.88B
Dividend YieldN/A5.34%5.32%3.71%
P/E Ratio150.8627.55225.0032.20
Price / Sales0.5827.1961.6521.15
Price / Cash7.5119.8019.6531.77
Price / Book8.627.9110.996.93
Net Income$1.75M-$30.65M$1.11B$1.07B
7 Day Performance4.99%1.59%1.03%1.59%
1 Month Performance1.80%-2.39%0.33%1.75%
1 Year Performance117.29%19.08%5.68%20.42%

USA Today Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TDAY
USA Today
1.0584 of 5 stars
$9.05
+0.7%
$9.03
-0.3%
+122.3%$1.32B$2.30B150.867,500
PPLI
People Incorporated Common Stock
3.5556 of 5 stars
$42.49
+2.2%
$53.62
+26.2%
+8.3%$2.91B$2.39B114.845,156
WLY
John Wiley & Sons
3.8004 of 5 stars
$52.88
+1.3%
N/A+39.1%$2.68B$1.68B12.504,500
WLYB
John Wiley & Sons
1.788 of 5 stars
$52.66
-1.3%
N/A+38.3%$2.67B$1.68B12.459,500
SCHL
Scholastic
2.8307 of 5 stars
$41.28
+1.5%
$42.00
+1.7%
+68.7%$778.26M$1.58B17.636,905

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This page (NYSE:TDAY) was last updated on 8/4/2026 by MarketBeat.com Staff.
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