USA Today (TDAY) Competitors

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$8.02 0.00 (0.00%)
As of 06/24/2026 03:58 PM Eastern

TDAY vs. WLY, WLYB, MH, WBTN, and LEE

Should you buy USA Today stock or one of its competitors? MarketBeat compares USA Today with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with USA Today include John Wiley & Sons (WLY), John Wiley & Sons (WLYB), McGraw Hill (MH), WEBTOON Entertainment (WBTN), and Lee Enterprises (LEE). These companies are all part of the "printing and publishing" industry.

How does USA Today compare to John Wiley & Sons?

John Wiley & Sons (NYSE:WLY) and USA Today (NYSE:TDAY) are both printing and publishing companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, dividends, valuation, media sentiment, analyst recommendations, institutional ownership, profitability and earnings.

In the previous week, USA Today had 10 more articles in the media than John Wiley & Sons. MarketBeat recorded 12 mentions for USA Today and 2 mentions for John Wiley & Sons. John Wiley & Sons' average media sentiment score of 0.77 beat USA Today's score of 0.33 indicating that John Wiley & Sons is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
John Wiley & Sons
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
USA Today
3 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

John Wiley & Sons has a net margin of 13.22% compared to USA Today's net margin of 1.27%. John Wiley & Sons' return on equity of 29.01% beat USA Today's return on equity.

Company Net Margins Return on Equity Return on Assets
John Wiley & Sons13.22% 29.01% 8.78%
USA Today 1.27%21.75%2.09%

73.9% of John Wiley & Sons shares are held by institutional investors. Comparatively, 76.7% of USA Today shares are held by institutional investors. 16.7% of John Wiley & Sons shares are held by insiders. Comparatively, 4.4% of USA Today shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

John Wiley & Sons has higher earnings, but lower revenue than USA Today. John Wiley & Sons is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
John Wiley & Sons$1.68B1.35$221.62M$4.2310.46
USA Today$2.30B0.51$1.75M$0.06133.67

John Wiley & Sons has a beta of 0.8, meaning that its stock price is 20% less volatile than the broader market. Comparatively, USA Today has a beta of 1.42, meaning that its stock price is 42% more volatile than the broader market.

USA Today has a consensus price target of $8.53, suggesting a potential upside of 6.30%. Given USA Today's stronger consensus rating and higher probable upside, analysts clearly believe USA Today is more favorable than John Wiley & Sons.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
John Wiley & Sons
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
USA Today
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Summary

John Wiley & Sons and USA Today tied by winning 8 of the 16 factors compared between the two stocks.

How does USA Today compare to John Wiley & Sons?

USA Today (NYSE:TDAY) and John Wiley & Sons (NYSE:WLYB) are both printing and publishing companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, earnings, media sentiment, profitability, analyst recommendations, risk and valuation.

USA Today currently has a consensus target price of $8.53, indicating a potential upside of 6.30%. Given USA Today's stronger consensus rating and higher possible upside, equities analysts plainly believe USA Today is more favorable than John Wiley & Sons.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USA Today
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
John Wiley & Sons
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

USA Today has a beta of 1.42, indicating that its share price is 42% more volatile than the broader market. Comparatively, John Wiley & Sons has a beta of 0.58, indicating that its share price is 42% less volatile than the broader market.

John Wiley & Sons has lower revenue, but higher earnings than USA Today. John Wiley & Sons is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USA Today$2.30B0.51$1.75M$0.06133.67
John Wiley & Sons$1.68B1.38$221.62M$4.2310.62

76.7% of USA Today shares are owned by institutional investors. Comparatively, 0.5% of John Wiley & Sons shares are owned by institutional investors. 4.4% of USA Today shares are owned by company insiders. Comparatively, 29.7% of John Wiley & Sons shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, USA Today had 11 more articles in the media than John Wiley & Sons. MarketBeat recorded 12 mentions for USA Today and 1 mentions for John Wiley & Sons. USA Today's average media sentiment score of 0.33 beat John Wiley & Sons' score of 0.00 indicating that USA Today is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
USA Today
3 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral
John Wiley & Sons
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

John Wiley & Sons has a net margin of 13.22% compared to USA Today's net margin of 1.27%. John Wiley & Sons' return on equity of 29.01% beat USA Today's return on equity.

Company Net Margins Return on Equity Return on Assets
USA Today1.27% 21.75% 2.09%
John Wiley & Sons 13.22%29.01%8.78%

Summary

USA Today beats John Wiley & Sons on 9 of the 16 factors compared between the two stocks.

How does USA Today compare to McGraw Hill?

McGraw Hill (NYSE:MH) and USA Today (NYSE:TDAY) are both small-cap printing and publishing companies, but which is the better business? We will compare the two companies based on the strength of their profitability, institutional ownership, valuation, risk, analyst recommendations, media sentiment, earnings and dividends.

McGraw Hill has higher earnings, but lower revenue than USA Today. McGraw Hill is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
McGraw Hill$2.10B0.87$35.32M$0.2047.96
USA Today$2.30B0.51$1.75M$0.06133.67

McGraw Hill has a net margin of 1.68% compared to USA Today's net margin of 1.27%. McGraw Hill's return on equity of 57.92% beat USA Today's return on equity.

Company Net Margins Return on Equity Return on Assets
McGraw Hill1.68% 57.92% 6.54%
USA Today 1.27%21.75%2.09%

McGraw Hill presently has a consensus target price of $18.72, indicating a potential upside of 95.13%. USA Today has a consensus target price of $8.53, indicating a potential upside of 6.30%. Given McGraw Hill's stronger consensus rating and higher probable upside, research analysts plainly believe McGraw Hill is more favorable than USA Today.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
McGraw Hill
1 Sell rating(s)
2 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.80
USA Today
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

76.7% of USA Today shares are held by institutional investors. 4.4% of USA Today shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, USA Today had 8 more articles in the media than McGraw Hill. MarketBeat recorded 12 mentions for USA Today and 4 mentions for McGraw Hill. USA Today's average media sentiment score of 0.33 beat McGraw Hill's score of 0.22 indicating that USA Today is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
McGraw Hill
0 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
USA Today
3 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

McGraw Hill beats USA Today on 10 of the 16 factors compared between the two stocks.

How does USA Today compare to WEBTOON Entertainment?

USA Today (NYSE:TDAY) and WEBTOON Entertainment (NASDAQ:WBTN) are both small-cap printing and publishing companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, earnings, media sentiment, institutional ownership, risk and dividends.

USA Today has higher revenue and earnings than WEBTOON Entertainment. WEBTOON Entertainment is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
USA Today$2.30B0.51$1.75M$0.06133.67
WEBTOON Entertainment$1.38B1.07-$345.93M-$2.55N/A

76.7% of USA Today shares are owned by institutional investors. 4.4% of USA Today shares are owned by company insiders. Comparatively, 5.5% of WEBTOON Entertainment shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

USA Today currently has a consensus price target of $8.53, suggesting a potential upside of 6.30%. WEBTOON Entertainment has a consensus price target of $15.75, suggesting a potential upside of 43.44%. Given WEBTOON Entertainment's higher probable upside, analysts clearly believe WEBTOON Entertainment is more favorable than USA Today.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
USA Today
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
WEBTOON Entertainment
1 Sell rating(s)
6 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.11

In the previous week, USA Today had 12 more articles in the media than WEBTOON Entertainment. MarketBeat recorded 12 mentions for USA Today and 0 mentions for WEBTOON Entertainment. USA Today's average media sentiment score of 0.33 beat WEBTOON Entertainment's score of 0.00 indicating that USA Today is being referred to more favorably in the media.

Company Overall Sentiment
USA Today Neutral
WEBTOON Entertainment Neutral

USA Today has a net margin of 1.27% compared to WEBTOON Entertainment's net margin of -24.12%. USA Today's return on equity of 21.75% beat WEBTOON Entertainment's return on equity.

Company Net Margins Return on Equity Return on Assets
USA Today1.27% 21.75% 2.09%
WEBTOON Entertainment -24.12%2.55%1.96%

USA Today has a beta of 1.42, meaning that its stock price is 42% more volatile than the broader market. Comparatively, WEBTOON Entertainment has a beta of 2.48, meaning that its stock price is 148% more volatile than the broader market.

Summary

USA Today beats WEBTOON Entertainment on 11 of the 15 factors compared between the two stocks.

How does USA Today compare to Lee Enterprises?

Lee Enterprises (NYSE:LEE) and USA Today (NYSE:TDAY) are both small-cap printing and publishing companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, institutional ownership, analyst recommendations, profitability, risk and earnings.

USA Today has a consensus target price of $8.53, indicating a potential upside of 6.30%. Given USA Today's stronger consensus rating and higher probable upside, analysts plainly believe USA Today is more favorable than Lee Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lee Enterprises
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
USA Today
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Lee Enterprises has a beta of 0.31, meaning that its share price is 69% less volatile than the broader market. Comparatively, USA Today has a beta of 1.42, meaning that its share price is 42% more volatile than the broader market.

In the previous week, USA Today had 11 more articles in the media than Lee Enterprises. MarketBeat recorded 12 mentions for USA Today and 1 mentions for Lee Enterprises. Lee Enterprises' average media sentiment score of 1.33 beat USA Today's score of 0.33 indicating that Lee Enterprises is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Lee Enterprises
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
USA Today
3 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

39.2% of Lee Enterprises shares are owned by institutional investors. Comparatively, 76.7% of USA Today shares are owned by institutional investors. 54.2% of Lee Enterprises shares are owned by company insiders. Comparatively, 4.4% of USA Today shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

USA Today has a net margin of 1.27% compared to Lee Enterprises' net margin of -7.21%. USA Today's return on equity of 21.75% beat Lee Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Lee Enterprises-7.21% -325.44% -6.55%
USA Today 1.27%21.75%2.09%

USA Today has higher revenue and earnings than Lee Enterprises. Lee Enterprises is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lee Enterprises$532.43M0.36-$25.84M-$2.45N/A
USA Today$2.30B0.51$1.75M$0.06133.67

Summary

USA Today beats Lee Enterprises on 14 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TDAY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TDAY vs. The Competition

MetricUSA TodayADVERTISING/MKTG SVCS IndustryBusiness SectorNYSE Exchange
Market Cap$1.18B$2.07B$6.62B$23.13B
Dividend YieldN/A4.13%3.22%4.05%
P/E Ratio133.6929.3727.5931.08
Price / Sales0.5183.70391.9121.49
Price / Cash6.7013.5222.8524.30
Price / Book7.6416.795.694.67
Net Income$1.75M$17.81M$204.76M$1.07B
7 Day Performance1.65%1.44%5.00%-0.34%
1 Month Performance6.65%2.18%-0.50%0.36%
1 Year Performance131.79%312.10%27.18%23.86%

USA Today Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TDAY
USA Today
1.1218 of 5 stars
$8.02
flat
$8.53
+6.3%
+133.5%$1.18B$2.30B133.697,500
WLY
John Wiley & Sons
2.7765 of 5 stars
$46.65
-0.1%
N/A+2.7%$2.39B$1.68B11.035,200
WLYB
John Wiley & Sons
1.5422 of 5 stars
$45.32
flat
N/A+4.2%$2.33B$1.68B10.719,500
MH
McGraw Hill
4.2918 of 5 stars
$9.61
-0.8%
$18.72
+94.9%
N/A$1.84B$2.10B48.024,400
WBTN
WEBTOON Entertainment
1.6037 of 5 stars
$11.50
+0.1%
$15.75
+36.9%
+26.1%$1.54B$1.38BN/A1,800

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This page (NYSE:TDAY) was last updated on 6/25/2026 by MarketBeat.com Staff.
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