Toyota Motor (TM) Stock Forecast & Price Target

$190.38 +3.66 (+1.96%)

Closing price 09/25/2026 03:59 PM Eastern

Extended Trading

$189.50 -0.88 (-0.46%)

As of 09/25/2026 07:57 PM Eastern

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Toyota Motor - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Buy

Based on 7 Analyst Ratings

Sell
0

Hold
3

Buy
4

Based on 7 Wall Street analysts who have issued ratings for Toyota Motor in the last 12 months, the stock has a consensus rating of "Buy." Out of the 7 analysts, 3 have given a hold rating, 1 has given a buy rating, and 3 have given a strong buy rating for TM.

Consensus Price Target

$290.00
52.32% Upside

According to the 7 analysts' twelve-month price targets for Toyota Motor, the average price target is $290.00. The highest price target for TM is $290.00, while the lowest price target for TM is $290.00. The average price target represents a forecasted upside of 52.32% from the current price of $190.38.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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TM Analyst Ratings Over Time

Type	Current Forecast 9/26/25 to 9/26/26	1 Month Ago 8/27/25 to 8/27/26	3 Months Ago 6/28/25 to 6/28/26	1 Year Ago 9/26/24 to 9/26/25
Strong Buy	3 Strong Buy rating(s)	2 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	1 Buy rating(s)	1 Buy rating(s)	2 Buy rating(s)	2 Buy rating(s)
Hold	3 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)	2 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$290.00	$290.00	$290.00	N/A
Forecasted Upside	52.32% Upside	50.90% Upside	68.87% Upside	N/A
Consensus Rating	Buy	Moderate Buy	Moderate Buy	Hold

TM Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

TM Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Toyota Motor Stock vs. The Competition

Type	Toyota Motor	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	3.00	2.20	2.53
Consensus Rating	Buy	Hold	Moderate Buy
Predicted Upside	52.32% Upside	199.08% Upside	19.21% Upside
News Sentiment Rating	Neutral News See Recent TM News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/18/2026	Erste Group Bank 5 of 5 stars		Upgrade	Hold ➝ Strong-Buy
8/4/2026	Zacks Research 4 of 5 stars		Upgrade	Strong Sell ➝ Hold
7/31/2026	Weiss Ratings 5 of 5 stars		Downgrade	Hold (C) ➝ Hold (C-)
5/14/2026	Freedom Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Strong-Buy
5/1/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Equal Weight
3/2/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Strong-Buy
2/12/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform	$290.00	+19.50%
8/18/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Market Perform ➝ Outperform
2/5/2025	CLSA Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Outperform ➝ Hold
2/4/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	James Hong Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Outperform
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Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 07:11 AM ET.

Should I Buy Toyota Motor Stock? TM Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 23, 2026. Please send any questions or comments about these Toyota Motor pros and cons to contact@marketbeat.com.

Toyota Motor
Bull Case

Here are some ways that investors could benefit from investing in Toyota:

Toyota is currently trading at $190.43, which is significantly below the consensus price target of $290.00, suggesting substantial upside potential for investors who believe the market is undervaluing the company's long-term stability and growth prospects.
The company offers a dividend yield of 2.91%, providing a steady income stream for investors, which is particularly attractive given that recent analysis highlights Toyota as one of the few auto stocks with a dividend yield above 2% and a payout ratio below 60%, indicating financial sustainability.
Toyota's strategic pivot toward hybrid-electric systems is gaining momentum as hybrid cars take center stage in the market, positioning the company to benefit from growing consumer demand for fuel-efficient vehicles while EV challenges persist for competitors.
Recent insider activity shows President Kenta Kon acquiring 85,000 shares at an average price of $18.41, a significant increase in his personal stake that signals strong internal confidence in the company's future performance and strategic direction.
Toyota's robust balance sheet, evidenced by a current ratio of 1.17 and a debt-to-equity ratio of 0.68, provides a financial cushion that allows the company to navigate industry challenges and invest in new technologies like hydrogen fuel cells and factory automation.

Toyota Motor
Bear Case

Investors should be bearish about investing in Toyota for these reasons:

Toyota's massive factory automation plan, estimated to cost $6.4 billion per year starting in 2028, raises concerns about significant near-term capital expenditures that could pressure cash flow and profitability in the short term.
Plummeting car sales in China and rising interest rates have forced some analysts to downgrade their outlook, indicating that Toyota's market share and revenue growth in this key region are facing substantial headwinds and competitive pressure.
Erste Group Bank recently reduced its FY2028 earnings per share estimates for Toyota, reflecting a broader analyst sentiment that the company's future earnings growth may be slower than previously anticipated due to operational and market challenges.
The stock has experienced a 20% decline following the recent CEO transition, suggesting that the market is uncertain about the new leadership's ability to restore profitability and operational discipline, which could lead to continued volatility.
Toyota's P/E ratio of 8.40, while low, may reflect the market's skepticism about the company's ability to maintain its current profit margins in the face of increasing competition, rising costs, and the high expense of transitioning to new powertrain technologies.

TM Forecast - Frequently Asked Questions

According to the research reports of 7 Wall Street equities research analysts, the average twelve-month stock price forecast for Toyota Motor is $290.00, with a high forecast of $290.00 and a low forecast of $290.00.

7 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Toyota Motor in the last twelve months. There are currently 3 hold ratings, 1 buy rating and 3 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" TM shares.

According to analysts, Toyota Motor's stock has a predicted upside of 52.32% based on their 12-month stock forecasts.

Over the previous 90 days, Toyota Motor's stock had 2 upgrades and 2 downgrades by analysts.

Toyota Motor has been rated by research analysts at Erste Group Bank, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Toyota Motor more than other "consumer discretionary" companies. The consensus rating for Toyota Motor is Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how TM compares to other companies.

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MarketBeat monitors more than a dozen sources for Toyota Motor analyst ratings, with the most recent rating issued on 9/18/2026.

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Toyota Motor (TM) Stock Forecast & Price Target