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Toyota Motor (TM) Competitors

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$188.50 -1.32 (-0.70%)
Closing price 08/12/2026 03:58 PM Eastern
Extended Trading
$187.76 -0.74 (-0.39%)
As of 06:30 AM Eastern
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TM vs. RACE, GM, F, HMC, and RIVN

Should you buy Toyota Motor stock or one of its competitors? Toyota Motor's main competitors and comparable companies include Ferrari (RACE), General Motors (GM), Ford Motor (F), Honda Motor (HMC), and Rivian Automotive (RIVN). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "automobile manufacturers" industry.

How does Toyota Motor compare to Ferrari?

Ferrari (NYSE:RACE) and Toyota Motor (NYSE:TM) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, earnings, media sentiment, dividends, profitability and analyst recommendations.

1.5% of Toyota Motor shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Ferrari has a beta of 0.91, meaning that its share price is 9% less volatile than the broader market. Comparatively, Toyota Motor has a beta of 0.56, meaning that its share price is 44% less volatile than the broader market.

Toyota Motor has higher revenue and earnings than Ferrari. Toyota Motor is trading at a lower price-to-earnings ratio than Ferrari, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ferrari$8.08B11.77$1.81B$10.7737.75
Toyota Motor$336.70B0.73$25.40B$22.688.31

In the previous week, Toyota Motor had 1 more articles in the media than Ferrari. MarketBeat recorded 11 mentions for Toyota Motor and 10 mentions for Ferrari. Toyota Motor's average media sentiment score of 0.72 beat Ferrari's score of 0.56 indicating that Toyota Motor is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ferrari
4 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Toyota Motor
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Ferrari has a net margin of 22.29% compared to Toyota Motor's net margin of 8.61%. Ferrari's return on equity of 42.83% beat Toyota Motor's return on equity.

Company Net Margins Return on Equity Return on Assets
Ferrari22.29% 42.83% 16.68%
Toyota Motor 8.61%11.21%4.34%

Ferrari currently has a consensus price target of $477.15, indicating a potential upside of 17.37%. Toyota Motor has a consensus price target of $290.00, indicating a potential upside of 53.85%. Given Toyota Motor's higher probable upside, analysts plainly believe Toyota Motor is more favorable than Ferrari.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ferrari
0 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
3 Strong Buy rating(s)
2.84
Toyota Motor
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
2.75

Summary

Ferrari beats Toyota Motor on 9 of the 16 factors compared between the two stocks.

How does Toyota Motor compare to General Motors?

Toyota Motor (NYSE:TM) and General Motors (NYSE:GM) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, valuation, analyst recommendations, media sentiment, earnings, risk and institutional ownership.

In the previous week, General Motors had 38 more articles in the media than Toyota Motor. MarketBeat recorded 49 mentions for General Motors and 11 mentions for Toyota Motor. Toyota Motor's average media sentiment score of 0.72 beat General Motors' score of 0.72 indicating that Toyota Motor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Toyota Motor
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
General Motors
24 Very Positive mention(s)
3 Positive mention(s)
11 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

1.5% of Toyota Motor shares are owned by institutional investors. Comparatively, 92.7% of General Motors shares are owned by institutional investors. 0.4% of General Motors shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Toyota Motor has a net margin of 8.61% compared to General Motors' net margin of 1.05%. General Motors' return on equity of 18.18% beat Toyota Motor's return on equity.

Company Net Margins Return on Equity Return on Assets
Toyota Motor8.61% 11.21% 4.34%
General Motors 1.05%18.18%4.17%

Toyota Motor has a beta of 0.56, indicating that its stock price is 44% less volatile than the broader market. Comparatively, General Motors has a beta of 1.3, indicating that its stock price is 30% more volatile than the broader market.

Toyota Motor presently has a consensus target price of $290.00, suggesting a potential upside of 53.85%. General Motors has a consensus target price of $101.41, suggesting a potential upside of 16.74%. Given Toyota Motor's higher probable upside, equities analysts clearly believe Toyota Motor is more favorable than General Motors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Toyota Motor
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
2.75
General Motors
1 Sell rating(s)
3 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.83

Toyota Motor pays an annual dividend of $5.60 per share and has a dividend yield of 3.0%. General Motors pays an annual dividend of $0.72 per share and has a dividend yield of 0.8%. Toyota Motor pays out 24.7% of its earnings in the form of a dividend. General Motors pays out 36.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. General Motors has raised its dividend for 3 consecutive years. Toyota Motor is clearly the better dividend stock, given its higher yield and lower payout ratio.

Toyota Motor has higher revenue and earnings than General Motors. Toyota Motor is trading at a lower price-to-earnings ratio than General Motors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Toyota Motor$336.70B0.73$25.40B$22.688.31
General Motors$185.02B0.41$2.70B$1.9843.87

Summary

Toyota Motor beats General Motors on 11 of the 20 factors compared between the two stocks.

How does Toyota Motor compare to Ford Motor?

Toyota Motor (NYSE:TM) and Ford Motor (NYSE:F) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, analyst recommendations, earnings, institutional ownership, media sentiment and risk.

1.5% of Toyota Motor shares are owned by institutional investors. Comparatively, 58.7% of Ford Motor shares are owned by institutional investors. 0.6% of Ford Motor shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Ford Motor had 15 more articles in the media than Toyota Motor. MarketBeat recorded 26 mentions for Ford Motor and 11 mentions for Toyota Motor. Toyota Motor's average media sentiment score of 0.72 beat Ford Motor's score of 0.48 indicating that Toyota Motor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Toyota Motor
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Ford Motor
12 Very Positive mention(s)
1 Positive mention(s)
10 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Toyota Motor has higher revenue and earnings than Ford Motor. Ford Motor is trading at a lower price-to-earnings ratio than Toyota Motor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Toyota Motor$336.70B0.73$25.40B$22.688.31
Ford Motor$187.97B0.29-$8.18B-$1.87N/A

Toyota Motor has a beta of 0.56, meaning that its share price is 44% less volatile than the broader market. Comparatively, Ford Motor has a beta of 1.82, meaning that its share price is 82% more volatile than the broader market.

Toyota Motor pays an annual dividend of $5.60 per share and has a dividend yield of 3.0%. Ford Motor pays an annual dividend of $0.60 per share and has a dividend yield of 4.3%. Toyota Motor pays out 24.7% of its earnings in the form of a dividend. Ford Motor pays out -32.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Ford Motor is clearly the better dividend stock, given its higher yield and lower payout ratio.

Toyota Motor has a net margin of 8.61% compared to Ford Motor's net margin of -3.93%. Ford Motor's return on equity of 17.23% beat Toyota Motor's return on equity.

Company Net Margins Return on Equity Return on Assets
Toyota Motor8.61% 11.21% 4.34%
Ford Motor -3.93%17.23%2.33%

Toyota Motor presently has a consensus target price of $290.00, suggesting a potential upside of 53.85%. Ford Motor has a consensus target price of $15.68, suggesting a potential upside of 13.34%. Given Toyota Motor's stronger consensus rating and higher probable upside, equities analysts plainly believe Toyota Motor is more favorable than Ford Motor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Toyota Motor
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
2.75
Ford Motor
1 Sell rating(s)
10 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.33

Summary

Toyota Motor beats Ford Motor on 11 of the 19 factors compared between the two stocks.

How does Toyota Motor compare to Honda Motor?

Honda Motor (NYSE:HMC) and Toyota Motor (NYSE:TM) are both large-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, risk, profitability, earnings, media sentiment, dividends, analyst recommendations and valuation.

Toyota Motor has a net margin of 8.61% compared to Honda Motor's net margin of -0.73%. Toyota Motor's return on equity of 11.21% beat Honda Motor's return on equity.

Company Net Margins Return on Equity Return on Assets
Honda Motor-0.73% -1.30% -0.49%
Toyota Motor 8.61%11.21%4.34%

Honda Motor currently has a consensus target price of $25.00, indicating a potential downside of 20.13%. Toyota Motor has a consensus target price of $290.00, indicating a potential upside of 53.85%. Given Toyota Motor's stronger consensus rating and higher possible upside, analysts clearly believe Toyota Motor is more favorable than Honda Motor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honda Motor
2 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
2.00
Toyota Motor
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
2.75

5.3% of Honda Motor shares are held by institutional investors. Comparatively, 1.5% of Toyota Motor shares are held by institutional investors. 0.0% of Honda Motor shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Toyota Motor has higher revenue and earnings than Honda Motor. Honda Motor is trading at a lower price-to-earnings ratio than Toyota Motor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Honda Motor$144.79B0.34-$2.80B-$0.70N/A
Toyota Motor$336.70B0.73$25.40B$22.688.31

In the previous week, Toyota Motor had 8 more articles in the media than Honda Motor. MarketBeat recorded 11 mentions for Toyota Motor and 3 mentions for Honda Motor. Honda Motor's average media sentiment score of 1.29 beat Toyota Motor's score of 0.72 indicating that Honda Motor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Honda Motor
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Toyota Motor
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Honda Motor pays an annual dividend of $1.00 per share and has a dividend yield of 3.2%. Toyota Motor pays an annual dividend of $5.60 per share and has a dividend yield of 3.0%. Honda Motor pays out -142.9% of its earnings in the form of a dividend. Toyota Motor pays out 24.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Honda Motor is clearly the better dividend stock, given its higher yield and lower payout ratio.

Honda Motor has a beta of 0.42, indicating that its stock price is 58% less volatile than the broader market. Comparatively, Toyota Motor has a beta of 0.56, indicating that its stock price is 44% less volatile than the broader market.

Summary

Toyota Motor beats Honda Motor on 14 of the 19 factors compared between the two stocks.

How does Toyota Motor compare to Rivian Automotive?

Toyota Motor (NYSE:TM) and Rivian Automotive (NASDAQ:RIVN) are both large-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.

In the previous week, Rivian Automotive had 8 more articles in the media than Toyota Motor. MarketBeat recorded 19 mentions for Rivian Automotive and 11 mentions for Toyota Motor. Toyota Motor's average media sentiment score of 0.72 beat Rivian Automotive's score of 0.62 indicating that Toyota Motor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Toyota Motor
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Rivian Automotive
9 Very Positive mention(s)
5 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Toyota Motor presently has a consensus target price of $290.00, suggesting a potential upside of 53.85%. Rivian Automotive has a consensus target price of $18.95, suggesting a potential upside of 18.99%. Given Toyota Motor's stronger consensus rating and higher possible upside, equities research analysts plainly believe Toyota Motor is more favorable than Rivian Automotive.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Toyota Motor
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
2 Strong Buy rating(s)
2.75
Rivian Automotive
7 Sell rating(s)
8 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.19

Toyota Motor has higher revenue and earnings than Rivian Automotive. Rivian Automotive is trading at a lower price-to-earnings ratio than Toyota Motor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Toyota Motor$336.70B0.73$25.40B$22.688.31
Rivian Automotive$5.88B3.92-$3.65B-$2.58N/A

1.5% of Toyota Motor shares are owned by institutional investors. Comparatively, 66.3% of Rivian Automotive shares are owned by institutional investors. 1.5% of Rivian Automotive shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Toyota Motor has a net margin of 8.61% compared to Rivian Automotive's net margin of -54.96%. Toyota Motor's return on equity of 11.21% beat Rivian Automotive's return on equity.

Company Net Margins Return on Equity Return on Assets
Toyota Motor8.61% 11.21% 4.34%
Rivian Automotive -54.96%-73.90%-23.91%

Toyota Motor has a beta of 0.56, indicating that its stock price is 44% less volatile than the broader market. Comparatively, Rivian Automotive has a beta of 1.61, indicating that its stock price is 61% more volatile than the broader market.

Summary

Toyota Motor beats Rivian Automotive on 11 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TM vs. The Competition

MetricToyota MotorAutomobiles IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$247.40B$43.63B$13.38B$24.23B
Dividend Yield2.95%2.88%55.49%3.70%
P/E Ratio8.3111.0146.5930.14
Price / Sales0.7326.6390.6717.41
Price / Cash5.9811.4026.2933.29
Price / Book1.022.464.506.57
Net Income$25.40B$1.24B$443.65M$1.06B
7 Day Performance0.37%-0.30%0.10%0.79%
1 Month Performance7.91%0.57%1.73%2.69%
1 Year Performance-2.93%-20.60%0.31%16.99%

Toyota Motor Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TM
Toyota Motor
4.9137 of 5 stars
$188.50
-0.7%
$290.00
+53.8%
-2.8%$247.40B$336.70B8.31390,927
RACE
Ferrari
4.5401 of 5 stars
$406.55
-0.9%
$477.15
+17.4%
-8.8%$95.98B$8.08B37.745,718
GM
General Motors
4.902 of 5 stars
$86.87
-2.8%
$101.41
+16.7%
+60.5%$78.40B$185.02B43.87156,000
F
Ford Motor
4.4215 of 5 stars
$13.83
-1.1%
$15.68
+13.3%
+23.0%$55.75B$187.27BN/A169,000
HMC
Honda Motor
2.3223 of 5 stars
$31.30
-1.3%
$25.00
-20.1%
-6.7%$49.48B$144.79BN/A195,109

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This page (NYSE:TM) was last updated on 8/13/2026 by MarketBeat.com Staff.
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