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Toyota Motor (TM) Competitors

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$194.38 +2.44 (+1.27%)
Closing price 10/16/2026 03:59 PM Eastern
Extended Trading
$193.00 -1.38 (-0.71%)
As of 10/16/2026 07:58 PM Eastern
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TM vs. RACE, GM, HMC, F, and RIVN

Should you buy Toyota Motor stock or one of its competitors? Toyota Motor's main competitors and comparable companies include Ferrari (RACE), General Motors (GM), Honda Motor (HMC), Ford Motor (F), and Rivian Automotive (RIVN). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "automobile manufacturers" industry.

How does Toyota Motor compare to Ferrari?

Ferrari (NYSE:RACE) and Toyota Motor (NYSE:TM) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, dividends, media sentiment, risk, analyst recommendations, valuation and institutional ownership.

Toyota Motor has higher revenue and earnings than Ferrari. Toyota Motor is trading at a lower price-to-earnings ratio than Ferrari, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ferrari$8.08B11.49$1.81B$10.7736.86
Toyota Motor$336.70B0.75$25.40B$22.688.57

1.5% of Toyota Motor shares are held by institutional investors. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Ferrari has a beta of 0.93, indicating that its share price is 7% less volatile than the broader market. Comparatively, Toyota Motor has a beta of 0.61, indicating that its share price is 39% less volatile than the broader market.

Ferrari has a net margin of 22.29% compared to Toyota Motor's net margin of 8.61%. Ferrari's return on equity of 42.83% beat Toyota Motor's return on equity.

Company Net Margins Return on Equity Return on Assets
Ferrari22.29% 42.83% 16.68%
Toyota Motor 8.61%11.21%4.34%

Ferrari currently has a consensus target price of $456.71, suggesting a potential upside of 15.04%. Toyota Motor has a consensus target price of $290.00, suggesting a potential upside of 49.19%. Given Toyota Motor's stronger consensus rating and higher probable upside, analysts clearly believe Toyota Motor is more favorable than Ferrari.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ferrari
0 Sell rating(s)
8 Hold rating(s)
14 Buy rating(s)
1 Strong Buy rating(s)
2.70
Toyota Motor
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
3 Strong Buy rating(s)
3.00

In the previous week, Ferrari had 17 more articles in the media than Toyota Motor. MarketBeat recorded 27 mentions for Ferrari and 10 mentions for Toyota Motor. Ferrari's average media sentiment score of 0.35 beat Toyota Motor's score of 0.01 indicating that Ferrari is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ferrari
8 Very Positive mention(s)
5 Positive mention(s)
7 Neutral mention(s)
5 Negative mention(s)
2 Very Negative mention(s)
Neutral
Toyota Motor
3 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Ferrari beats Toyota Motor on 9 of the 16 factors compared between the two stocks.

How does Toyota Motor compare to General Motors?

General Motors (NYSE:GM) and Toyota Motor (NYSE:TM) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, risk, media sentiment, valuation, profitability, analyst recommendations, earnings and dividends.

Toyota Motor has higher revenue and earnings than General Motors. Toyota Motor is trading at a lower price-to-earnings ratio than General Motors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
General Motors$185.02B0.40$2.70B$1.9842.40
Toyota Motor$336.70B0.75$25.40B$22.688.57

General Motors pays an annual dividend of $0.72 per share and has a dividend yield of 0.9%. Toyota Motor pays an annual dividend of $5.60 per share and has a dividend yield of 2.9%. General Motors pays out 36.4% of its earnings in the form of a dividend. Toyota Motor pays out 24.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. General Motors has raised its dividend for 3 consecutive years. Toyota Motor is clearly the better dividend stock, given its higher yield and lower payout ratio.

Toyota Motor has a net margin of 8.61% compared to General Motors' net margin of 1.05%. General Motors' return on equity of 18.18% beat Toyota Motor's return on equity.

Company Net Margins Return on Equity Return on Assets
General Motors1.05% 18.18% 4.17%
Toyota Motor 8.61%11.21%4.34%

General Motors has a beta of 1.4, meaning that its share price is 40% more volatile than the broader market. Comparatively, Toyota Motor has a beta of 0.61, meaning that its share price is 39% less volatile than the broader market.

In the previous week, General Motors had 34 more articles in the media than Toyota Motor. MarketBeat recorded 44 mentions for General Motors and 10 mentions for Toyota Motor. General Motors' average media sentiment score of 0.44 beat Toyota Motor's score of 0.01 indicating that General Motors is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
General Motors
11 Very Positive mention(s)
8 Positive mention(s)
17 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Neutral
Toyota Motor
3 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

General Motors presently has a consensus price target of $101.22, suggesting a potential upside of 20.56%. Toyota Motor has a consensus price target of $290.00, suggesting a potential upside of 49.19%. Given Toyota Motor's stronger consensus rating and higher possible upside, analysts plainly believe Toyota Motor is more favorable than General Motors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
General Motors
1 Sell rating(s)
6 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.74
Toyota Motor
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
3 Strong Buy rating(s)
3.00

92.7% of General Motors shares are held by institutional investors. Comparatively, 1.5% of Toyota Motor shares are held by institutional investors. 0.4% of General Motors shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Toyota Motor beats General Motors on 12 of the 20 factors compared between the two stocks.

How does Toyota Motor compare to Honda Motor?

Honda Motor (NYSE:HMC) and Toyota Motor (NYSE:TM) are both large-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, analyst recommendations, valuation, dividends, risk, profitability and media sentiment.

Toyota Motor has higher revenue and earnings than Honda Motor. Honda Motor is trading at a lower price-to-earnings ratio than Toyota Motor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Honda Motor$144.79B0.37-$2.80B-$0.70N/A
Toyota Motor$336.70B0.75$25.40B$22.688.57

5.3% of Honda Motor shares are owned by institutional investors. Comparatively, 1.5% of Toyota Motor shares are owned by institutional investors. 0.0% of Honda Motor shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Honda Motor pays an annual dividend of $1.00 per share and has a dividend yield of 2.9%. Toyota Motor pays an annual dividend of $5.60 per share and has a dividend yield of 2.9%. Honda Motor pays out -142.9% of its earnings in the form of a dividend. Toyota Motor pays out 24.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Honda Motor is clearly the better dividend stock, given its higher yield and lower payout ratio.

Toyota Motor has a net margin of 8.61% compared to Honda Motor's net margin of -0.73%. Toyota Motor's return on equity of 11.21% beat Honda Motor's return on equity.

Company Net Margins Return on Equity Return on Assets
Honda Motor-0.73% -1.30% -0.49%
Toyota Motor 8.61%11.21%4.34%

Honda Motor presently has a consensus price target of $34.00, indicating a potential downside of 0.72%. Toyota Motor has a consensus price target of $290.00, indicating a potential upside of 49.19%. Given Toyota Motor's stronger consensus rating and higher probable upside, analysts clearly believe Toyota Motor is more favorable than Honda Motor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honda Motor
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
2 Strong Buy rating(s)
2.60
Toyota Motor
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
3 Strong Buy rating(s)
3.00

In the previous week, Toyota Motor had 6 more articles in the media than Honda Motor. MarketBeat recorded 10 mentions for Toyota Motor and 4 mentions for Honda Motor. Honda Motor's average media sentiment score of 0.51 beat Toyota Motor's score of 0.01 indicating that Honda Motor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Honda Motor
2 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Toyota Motor
3 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Honda Motor has a beta of 0.46, meaning that its share price is 54% less volatile than the broader market. Comparatively, Toyota Motor has a beta of 0.61, meaning that its share price is 39% less volatile than the broader market.

Summary

Toyota Motor beats Honda Motor on 13 of the 18 factors compared between the two stocks.

How does Toyota Motor compare to Ford Motor?

Ford Motor (NYSE:F) and Toyota Motor (NYSE:TM) are both large-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, risk, profitability, dividends, media sentiment and valuation.

58.7% of Ford Motor shares are owned by institutional investors. Comparatively, 1.5% of Toyota Motor shares are owned by institutional investors. 0.6% of Ford Motor shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Toyota Motor has higher revenue and earnings than Ford Motor. Ford Motor is trading at a lower price-to-earnings ratio than Toyota Motor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ford Motor$187.27B0.26-$8.18B-$1.87N/A
Toyota Motor$336.70B0.75$25.40B$22.688.57

Toyota Motor has a net margin of 8.61% compared to Ford Motor's net margin of -3.93%. Ford Motor's return on equity of 17.23% beat Toyota Motor's return on equity.

Company Net Margins Return on Equity Return on Assets
Ford Motor-3.93% 17.23% 2.33%
Toyota Motor 8.61%11.21%4.34%

In the previous week, Ford Motor had 5 more articles in the media than Toyota Motor. MarketBeat recorded 15 mentions for Ford Motor and 10 mentions for Toyota Motor. Ford Motor's average media sentiment score of 0.32 beat Toyota Motor's score of 0.01 indicating that Ford Motor is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ford Motor
7 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Toyota Motor
3 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Ford Motor pays an annual dividend of $0.60 per share and has a dividend yield of 4.8%. Toyota Motor pays an annual dividend of $5.60 per share and has a dividend yield of 2.9%. Ford Motor pays out -32.1% of its earnings in the form of a dividend. Toyota Motor pays out 24.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Ford Motor is clearly the better dividend stock, given its higher yield and lower payout ratio.

Ford Motor presently has a consensus price target of $15.36, indicating a potential upside of 23.44%. Toyota Motor has a consensus price target of $290.00, indicating a potential upside of 49.19%. Given Toyota Motor's stronger consensus rating and higher possible upside, analysts plainly believe Toyota Motor is more favorable than Ford Motor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ford Motor
1 Sell rating(s)
11 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.32
Toyota Motor
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
3 Strong Buy rating(s)
3.00

Ford Motor has a beta of 1.93, meaning that its share price is 93% more volatile than the broader market. Comparatively, Toyota Motor has a beta of 0.61, meaning that its share price is 39% less volatile than the broader market.

Summary

Toyota Motor beats Ford Motor on 10 of the 19 factors compared between the two stocks.

How does Toyota Motor compare to Rivian Automotive?

Rivian Automotive (NASDAQ:RIVN) and Toyota Motor (NYSE:TM) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, profitability, dividends, analyst recommendations, media sentiment, institutional ownership, earnings and risk.

Rivian Automotive has a beta of 1.62, indicating that its share price is 62% more volatile than the broader market. Comparatively, Toyota Motor has a beta of 0.61, indicating that its share price is 39% less volatile than the broader market.

Toyota Motor has higher revenue and earnings than Rivian Automotive. Rivian Automotive is trading at a lower price-to-earnings ratio than Toyota Motor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Rivian Automotive$5.39B3.34-$3.65B-$2.58N/A
Toyota Motor$336.70B0.75$25.40B$22.688.57

66.3% of Rivian Automotive shares are owned by institutional investors. Comparatively, 1.5% of Toyota Motor shares are owned by institutional investors. 1.5% of Rivian Automotive shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Rivian Automotive had 8 more articles in the media than Toyota Motor. MarketBeat recorded 18 mentions for Rivian Automotive and 10 mentions for Toyota Motor. Rivian Automotive's average media sentiment score of 0.55 beat Toyota Motor's score of 0.01 indicating that Rivian Automotive is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Rivian Automotive
6 Very Positive mention(s)
1 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Toyota Motor
3 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

Toyota Motor has a net margin of 8.61% compared to Rivian Automotive's net margin of -54.96%. Toyota Motor's return on equity of 11.21% beat Rivian Automotive's return on equity.

Company Net Margins Return on Equity Return on Assets
Rivian Automotive-54.96% -73.90% -23.91%
Toyota Motor 8.61%11.21%4.34%

Rivian Automotive presently has a consensus price target of $19.00, suggesting a potential upside of 52.98%. Toyota Motor has a consensus price target of $290.00, suggesting a potential upside of 49.19%. Given Rivian Automotive's higher possible upside, research analysts plainly believe Rivian Automotive is more favorable than Toyota Motor.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Rivian Automotive
7 Sell rating(s)
9 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.18
Toyota Motor
0 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
3 Strong Buy rating(s)
3.00

Summary

Rivian Automotive and Toyota Motor tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding TM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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TM vs. The Competition

MetricToyota MotorAutomobiles IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$250.16B$43.14B$12.61B$23.17B
Dividend Yield2.92%3.02%100.19%3.69%
P/E Ratio8.577.6842.4922.41
Price / Sales0.7526.4795.2120.29
Price / Cash6.0511.1431.7936.50
Price / Book0.942.064.064.69
Net Income$25.40B$1.22B$442.88M$1.07B
7 Day Performance5.03%-1.95%0.06%-0.82%
1 Month Performance0.17%-6.95%-1.46%-3.16%
1 Year Performance-1.86%-24.56%-4.63%6.80%

Toyota Motor Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
TM
Toyota Motor
4.7682 of 5 stars
$194.38
+1.3%
$290.00
+49.2%
-0.5%$250.16B$336.70B8.57390,927
RACE
Ferrari
3.7573 of 5 stars
$386.96
-1.2%
$464.74
+20.1%
+1.2%$91.61B$8.08B36.365,718
GM
General Motors
4.8616 of 5 stars
$83.02
-1.2%
$101.22
+21.9%
+46.5%$73.71B$185.02B6.68156,000
HMC
Honda Motor
2.3542 of 5 stars
$33.42
+0.3%
$34.00
+1.7%
+12.0%$52.02B$22.52TN/A195,109
F
Ford Motor
4.4633 of 5 stars
$12.03
-0.5%
$15.36
+27.7%
+5.9%$48.25B$187.27B7.29169,000

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This page (NYSE:TM) was last updated on 10/17/2026 by MarketBeat.com Staff.
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